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Scanned  from  the  collection  of 
Karl  Thiede 

Coordinated  by  the 

Media  History  Digital  Library 

Funded  by  an  anonymous  donation 
in  memory  of  Carolyn  Hauer 


Digitized  by  tine  Internet  Arciiive 

in  2011  with  funding  from 

IVIedia  History  Digital  Library 






StardT^GEORGE   SIDNEY    and  J.     PARREL     MacDONALD    with  Vera    Gordon,    Kate  Pnce  and  ^^^Jjf  YtAM 
S'adon  and  continuity  by  Al  Cohn.     Story  supervision  by  Joseph        Poland.      Presented    by    Carl    Laen.n.le.  AJAOLLIAM 

BEAU  DINE    production.  — — —  - 

V..^eX    if  ir  k                                AURA  LA  PLANTE  with  Arthur  Edmund  Carew.     Based  on  John  Willard's  startl  busi 

The  greatest  cast  ever  -e-bled^ st^^^^^     "^^^^^^ll^l^   Laer^mi:/    A  PAUL  LENI    PRODUCTION^ \^,  ,ost 

lur    dail; 



pcd,  and  pe 

icrsonnel   t 

theatre   in 

ractice  th 

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fiw.^Filn.  de  France  Triumph!     Presented  by     Carl  Laemmle 

LW IC-fc  it— — ■ —■     T^_,     Suoervised  by    Carl   Laemmle.  Jr. 
F„-;^  .h.  Broadway  success^.  "^-^^'rTsL^MAN  T^JZ 

The  Same  Old   Sincere  Wish  to   Our  Same   Old 
Friends   and  Many   New  Ones  All  Over  the  World 

lappa  Nm  \^^l 

v.  di 
I  nit 



;  C\i 



The  Most  Comprehensive  Book 
Of  Reference  Ever  Published 
in  the  Motion  Picture  Industry 


Covers  Everything  Goes  Everywhere 







to  the 

Motion  Picture 


250  West  54th  Street 

Telephone:  Columbus  4l41'2-3 


16  M.  M. 

Reduction   or   Contact 







VOL.  XLIII  No.  1 


Sunday,  January  1,  1928 

EstailishMi  1918 

JOHN  W.  ALICOATE.  Publishtr 


A   PROBLEM— URGENT,  An  Editorial  by  Maurice  Kann    3 

LEADERS   SEE   PROSPERITY   FOR    1928    3 

FINANCIAL,    by    Charles   F.    Hynes    4 

PRESENTATIONS.    Reviews    of    Broadway   Slum's,    by  Jack   Harrmcer    5 

REVIEWS    OF   THE    NEWEST   RELEASES,  by  Lilian  IV.  Bremwn   ....6-7 

EXPLOIT-0-GRAMS.    Daily    Tips    for    Shoivmen    7 

FOREIGN   MARKETS    by   James    P.     Cunningham     8 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Arthur  IV.  Eddy  ...   9 

HOLLYWOOD   HAPPENINGS,    Coast   News   by   Telegraph    10 

■■A   LITTLE  FROM  LOTS."  by  Ralph   IVilk   10 

THE    WEEK'S   HEADLINES,    Review   of   the   News 12 



CHICAGO     6 


ENEMY,  THE   6 

GAY    DEFENDER     6 

IF   I    WERE   SINGLE    6 


LEGIONNAIRES    IN   PARIS    ...   7 

LOVE    MART    6 

MAN   CRAZY    7 

PINTO    KID     6 

SILK  LEGS    6 





Just  as  you  are  reading  this  bit  of 
copy  so  are  thousands  of  others. 
The  man  who  has  travelled  from 
theatre  to  theatre  meeting  and  talk- 
ing with  exhibitors  realizes  this 
and  uses  THE  FILM  DAILY  reg- 
ularly. That's  using  doUars  and 

The  Life  of  Los  Angeles 
Centers  at  the 





special  Nighu 

Tuesday   and   Saturday. 

College  Night  Every 


Our  Creed: 

"To  exemplify  in  our  daily 
contacts  that  age-old  business 
doctrine:  'He  profits  most  who 
serves  best.' " 

Organized,  equipped,  and  pe- 
culiarly fitted  by  personnel  to 
serve  those  in  the  theatre  in- 
dustry who  likewise  practice  the 
doctrine  of  Better  Service  and 
who  profit  thereby. 

In  every  capacity  where  the 
furnishing  and  maintenance  of 
theatre  equipment  is  concerned 
— in  every  emergency  affecting 
our  patron's  interests. 

Working  conscientiously,  day 
and  night,  from  31  vantage 
points  throughout  the  United 
States,  mindful  of  our  responsi- 
bility, serving  and  servicing 
the  American  theatre. 

J^ational  Theatre  SM|)/iIy  Co. 

General  Offieet 

624   So.   Michigan   Avenue, 

Chicago,  III. 

Offices  in  AH  Principal  Citiea 






Academy  of  M.  P.  Arts  &  Sciences;  Acker- 
man  &  Harris;  Action  Pictures,  Inc.;  Actors' 
Equity  Ass'n;  Advance  Trailer  Service; 
Albany  Knickerbocker  Press  &  News;  Al- 
bany Times-Union;  Alexander  Studios  Corp.; 
Allen's  Theaters,  Ltd. ;  AUentown  Chronicle 
&  News;  Allied  Amusement  Industries; 
Amateur  Cinema  League;  Amateur  Movie 
Makers;  American  Cinema  Assoc;  American 
Dramatists  Ass'n;  American  Federation  of 
Musicians;  American  Prod.;  American  Pro- 
jection Society,  Inc. ;  American  Seating  Co. ; 
American  Society  of  Cinematographers ;  Am- 
erican Society  of  Composers,  Authors  &  Pub- 
lishers; Appel  Amusement  Co.;  Arbitration 
Boards;  Arkansas  Amusement  Enterprises; 
Artfilm  Studios;  Artlee  Picture  Corp.;  Ascher 
Bros.  Theater  Circuit;  Asheville  Times; 
Assoc,  of  Cinemas  &  Theaters  of  Province  of 
Quebec;  Associated  M.  P.  Advertisers; 
Ass'n  of  M.  P.  Producers;  Ass'n  Opposed  to 
Blue  Laws;  Associated  Publications;  Associ- 
ated Theater  Owners  of  Indiana;  Associated 
Theatrical  [Press  Representatives;  A*lasta 
Pictures,  Corp.;  Attleboro  (Mass)  Sun;  Au- 
thors Guild;  Authors  League  of  America; 
Authors  League  Fellowship ;  Bakersfield 
Echo;  Balaban  &  Katz  Midwest  Theaters, 
Inc.;  Baltimore  Evening  (Sun;  Baltimore 
News;  Banks,  Monty  Enterprises;  Banner 
Prod.,  Inc.;  Barbour  Circuit;  Beaverton 
Film  Studios;  Berinstein  Circuit;  Berry  Cir- 
cuit; Billboard;  Birmingham  News;  Bir- 
mingham Post;  Black  HiUs  Amusement  Co.; 
Blair,  George  A.;  Blank  Theater  Circuit; 
Blinderman- Stein er  Circuit;  Blumenfeld  Cir- 
cuti;  Blumenthal,  Ben;  Board  of  Trade  & 
Commerce  of  the  M.  P.  Industry;  Boas  Cir- 
cuit; Boise  Capital  News;  Booth  Enter- 
prises; Boston  Advertiser;  Boston  American; 
Bceton  Herald;  Boston  Post;  Boston  Travel- 
er; Brandt,  Joe;  Brandt  Theatrical  Enter- 
prises; Bray  Prod.;  Brecher  Theater  Circuit; 
Brooklyn  Eagle;  Brooklyn  Item;  Brown, 
Colvin  W. ;  Browm  Prod.,  Harry  J.;  Buffalo 
Courier- Express ;  Buffalo  News;  Burlington 
News;  Butte  Miner;  Butterfield  Theaters; 
Caddo  Co.;  Calderone  Theater  Corp.;  Cali- 
fornia Studio;  Camden  Courier-Post;  Cam- 
eron Pubhshing  Co. ;  Canadian  Govemrnent 
M.  P.  Bureau;  Canadian  International  Film; 
Canadian  Performing  Rights  Soc,  Ltd. ;  Can- 
ton Daily  News;  Canton  Repository;  Capital 
Prod. ;  Capital  Production  Export  Co. ;  Car- 
dinal Amusements;  Carolina  Tehaters;  Cast- 
ing Directors  As.s'n;  Castle  Films;  Catholic 
M.  P.  Guild  of  America;  Catholic  M.  P.  Soc. 
of  America;  Catholic  Writers  Guild  of 
America.  Inc.;  Chadwick  iStudio;  Chamber- 
lain Amusement  Co.;  Chaplin  Studios,  Inc.; 
Charleston  Daily  Mail;  Chamas  Theater  Cir- 
cuit; Chattanooga  Times;  Chesterfield  M. 
P.  Corp.;  Chicago  Post;  ChiUicothe  News- 
Advertiser;  Christedge  Theaters,  Inc.;  Chris- 
tie, Charles  H.;  Church  and  Drama  Ass'n; 
Cincinnati  Commercial  Tribune;  Cincinnati 
E^nquirer;  Cincinnati  M.  P.  Studio;  Cincin- 
nati Post;  Cincinnati  Times-Star;  Cinecraft 
Film  Co. ;  Cinema  Art ;  Cinema  Corp.  of  Am- 
erica; CinemagTundi  Club;  Cinema  Review; 
City  of  Miami;  Cleveland  M.  P.  Exhibitore 
Ass'n;  Cleveland  Plain-Dealer;  CUnton-Mey- 
er  Theaters;  Cohen  &  Komblite  Circuit;  Co- 
lumbia Pictures;  Columbia  (S.  C.)  Record; 
Columbus  Dispatch;  Columbus  State  Jour- 
nal ;  Comerford  Amusement  Co. ;  Consoli- 
dated Amusement  Co.;  Constanti  Circuit; 
Cooper,  John  A.;  Cooperative  Booking  Of- 
fices; Cosmopolitan  Studio;  Costen  Circuit; 
D  &  R  Theater  Circuit;  Danz  Circuit;  Dar- 
ling Circuit;  Darmour  Prod.;  Davenport 
Times;  Dayton  Herald;  Dayton  Journal; 
Dayton  News;  De  Forest  Phonofilm;  Delft 
Theatess;  DeMUle,  Cecil  B.;  Dent  Theaters; 
Denver  Evening  News;  Denver  Evening 
Post;  Denver  Morning  Post;  Dept.  of  Com- 
merce, Motion  Picture  Section;  Des  Moines 
Register  &  Tribune;  Detroit  Free  Press;  De- 
troit M.  P.  Studio;  Detroit  News;  Dickin- 
son Circuit;  Diebold  Circuit;  Doremus  & 
Co  ;  Dowees  Circuit;  Duluth  Herald;  Dur- 
kee' Circuit;  Dygert,  H.  P. ;  East  Coast  The- 
aters; Eastern  Film  Corp.;  Eastern  Iowa 
Theaters  Co.;  East  Liverpool  Review- 
Tribune;  Eastman  Kodak  Co.;  Eavec  Cir- 
cuit. D.  M.;  Educational  Film  Exchange; 
Educational  Pictures;  Educationjil  Screen; 
Elyria  Chronicle-Telegram;  Equity  Theaters 
Circuit;  Erie  Dispatch-Herald;  EvansviUe 
Press  Excellent  Pictures  Corp. ;  Exhibitors 
Ass'n  of  Chicago;  Exhibitors  Herald;  Ex- 
hibitors League  of  St.  Louis;  Exhibitors  Tri- 
bune ;  Export  &  Import  Film  Co. ;  Fairbanks 
Prod. ;  Famous  Players  Canadian  Corp. ; 
FBO  Pictures;  Farash  Theaters;  Feature 
Prod. ;  Federal  Trade  Commission ;  Feiber  & 
Shea;'  Film  Arts  Guild;  Film  Associates, 
Inc.;  Film  Boards  of  Trade;  Film  Carriers 
Ass'n  of  New  Jersey;  Film  Daily  Directors 
Annual;  FUm  Daily  Short  Subject  Quarter- 
lies; Film  Exchange;  Film  Fun;  Film  Kid- 
dies Herald;  Film  Mercury;  Film  Mutual 
Benefit  Bureau;  Film  News;  Film  Players 
Club;  Film  Spectator;  Film  Trade  Topics; 
First  Division  Pictures;  First  National  Pic- 
tures- Fischers'  Paramount  Theaters;  Fitz- 
patrick  &  McElroy  Co.;  FitzPatrick  Pic- 
tures; Fort  Worth  Star-Telegram;  Fourth 
Ave.  Amusement  Co.;  Fox-Case  Corp.;  Fox 
Film  Corp.;  Fox  News;  Fox  Theaters, 
Corporation,  Fox,  WiUiam,  Pies.;  Frankel 
Theaters;  Franklin  Theaters;  Franklin,  Har- 
old B.;  F.  R.  A.  Operating  Co.,  Inc.;  Fred- 
man,   Ernest  W. ;    Friars   Club;    Fulton,    Co., 

E.  E. ;  G-B  Theaters  Corp. ;  General  Amuse- 
ment, Ltd.;  Genesee  Theatrical  Enterprices; 
Gerson  Studio;  Giannini,  A.  H.;  Ginsberg, 
Henry;  Glynne  Circuit;  Golden  State  The- 
aters Corp. ;  Gold  Medal  Pictures,  Inc. ; 
Goldwyn,  Szimuel;  Gortatowsky  Theaters; 
Gouldman  &  Feldman  Circuit;  Graf  Bros. 
Studio;  Grand  Island  Independent;  Grand 
Rapids  Herald;  Grand  Rapids  Press;  Gra- 
phic Theater  Circuit;  Gray  Circuit;  Greater 
Amusements;  Green  Bay  Press-Gazette; 
Greenboro  News;  Greenboro  Record;  Greene 
Co.  Amusement  Co. ;  Greenefield  &  Con- 
solidated Theatens ;  Green  Room  Club ;  Greg- 
ory-Bernasek  Theater  Corp. ;  Grob  &  Knobel 
Enterprises;  Grubel  Theater  Enterprises; 
Gumbiner  Bros.;  Hagerstown  Herald;  Ham- 
ilton Journal;  Hamilton  News;  Hammons, 
Earle  W. ;  Hamrick  Circuit;  Haring  &  Blum- 
enthal; Harris  Amusement  Co.;  Harrisburg 
Evening  News;  Harris-Voeller  Circuit;  Hast- 
ings Tribune;  Hawley,  Clifford  B.;  Hays, 
Will  H.;  Hecht  Theater  Circuit;  Heights 
Theaters,  Inc.;  Hercules  Studio;  Heywood- 
Wakefield  Co. ;  Hibemia  Securities  Co. ; 
Hildinger  Booking  Co.;  Hirshfield  Circuit; 
Hoffman  Bros.;  Hoffman,  M.  H.;  Holly- 
wood Camera  Club;  Hollywood  Citizen;  Hol- 
lywood Filmograph;  Hollywood  Studio  Club; 
Hollywood  Vagabond;  Horowitz  Amusement 
Co.;  Hunt's  Theaters,  Inc.;  Idaho  Theater 
Managers  Ass'n;  Illinois-Indiana  Theater 
Corp.;  Imperial  Pictures;  Indiana  Indorsers 
of  Photoplays;  Indianapolis  Commercial;  In- 
dianapolis News;  Indianapolis  Star;  Indian- 
apolis Times ;  Independent  Theaters  Corp. ; 
Independent  T.  O.  Ass'n  of  Alberta;  Indus- 
trial Welfare  Commission  of  California; 
International  Alliance  of  Theatrical  Stage 
Employees  &  M.  P.  Operators;  International 
Amusement  Co. ;  International  News  Reel 
Corp. ;  Interstate  Amusement  Co. ;  Jackson 
Daily  News;  Jacksonville  Times-Union; 
James  Theater  Enterprises;  Jamestowm  Jour- 
nal; Japanese  Movie  Magazine;  Jensen  & 
Von  Herberg;  Jewish  Theatrical  News;  Jim 
Theater  Circuit;  Johnson,  E.  Bruce;  Johns- 
ton,   W.    Ray;    Kalamazoo    (Mich.)    Gazette; 

erica.  Inc.;  M.  P.  Prod.  &  Dist.  of  Canada; 
M.  P.  Publications,  Inc.;  M.  P.  Record; 
M.  P.  Relief  Fund  of  Ainerica ;  M.  P.  Re- 
view; M.P.T.O.  of  America;  M.P.T.O.  of 
Arkansas;  M.P.T.O.  of  Brooklyn,  N.  Y.; 
M.P.T.O.  of  Connecticut;  M.P.T.O.  of  Dis- 
trict of  Columbia;  M.P.T.O.  of  Southern 
California;  M.P.T.O.  of  Indiana;  M.P.T.O. 
of  Iowa;  M.P.T.O.  of  Kansas  &  Missouri; 
M.P.T.O.  of  Kentucky;  M.P.T.O.  of  Louis- 
iana; M.P.T.O.  of  Maryland;  M.P.T.O.  of 
Massachusetts;  M.P.T.O.  of  Michigan;  M. 
P.  T.  O.  of  Eastern  Mo.,  So.  111.;  M.P.T.O. 
of  Montana;  M.P.T.O.  of  Nebraska  &  Iowa; 
M.P.T.O.  of  New  England;  M.P.T.O.  of 
New  Jersey;  M.P.T.O.  of  New  Mexico; 
M.P.T.O.  of  Northwest;  M.P.T.O.  of  Ohio; 
M.P.T.O.  of  Oklahoma;  M.P.T.O.  of  Ore- 
gon; M.P.T.O.  of  Eastern  Pa.,  So.  N.  J.  & 
Dela. ;  M.P.T.O.  of  Western  Penna. ;  M.P. 
T.O.  of  Rhode  Island;  M.P.T.O.  of  South 
Carolina;  M.P.T.O.  of  Texas;  M.P.T.O.  of 
Texas;  M.P.T.O.  of  Utah;  M.P.T.O.  of 
Virginia;  M.P.T.O.  of  Washington;  M.P. 
T.O.  of  Wisconsin;  M.P.T.O.  of  Canda; 
M.  P.  Times;  Mountain,  D.  J.;  M.  P. 
Stories;  Movie  Age;  Mound  Circuit;  Munz 
Theatrical  Enterprises;  Musical  Protective 
Ass'n;  Muskogee  Phoenix;  Muskogee  Times- 
Democrat;  Nathanson's  Circuit;  National 
Board  of  Fire  Prevention;  National  Board  of 
Review;  National  Catholic  Welfare  Council; 
Nationcil  Costumers  Ass'n;  National  Ex- 
hibitor; National  Photoplay  Indorsers;  Na- 
tionjd  Screen  Service;  National  Theater 
Corp. ;  National  Theater  Supply  Co. ;  Nation- 
al Theater  Syndicate;  Navelle  Studio,  Jean; 
Neilan  Studios;  Newark  Ledger;  Newrark 
News;  Newark  Studio;  New  Bedford  Stand- 
ard; New  England  Theaters  Operating  Co.; 
New  Haven  Journal-Courier;  New  Orleans 
Times-Picayune;  Newrport  News  News-Her- 
ald; Nevrepaper  Enterprise  [Syndicate;  New 
York  American;  New  York  Daily  Mirror; 
New  York  Daily  News;  New  Yorker;  New 
York  Evening  Journal;  New  York  Morning 
Telegraph;  New  York  M.  P.  Salesmen,  Inc.; 
New    York   Telegram;    Nichols    Circuit;    Nix- 

Contributors  to  the 


—  1928  — 

Only  a  partial  list,  but  indicative  of  the 
sweep  of  this  encyclopedic  volume 

Keith-Albee  Theaters;  Kelly,  A.  W. ;  Kent, 
Sidney  R. ;  Kenosha  Newrs ;  Kinograms ; 
Kleist  Amusement  Co. ;  Kohn  &  FairchUd 
Enterprises;  Koppin  Co.,  George;  Koppin- 
Woodward  Theater  Co. ;  Kunsky  Theaters 
Co.;  Kutinsky-Blumenthal  Theaters;  La- 
Crosse  Tribune  &  Leader;  Laemmle.  Carl; 
Lakeland  Ledger ;  Lakeland  iStar-Telegram ; 
Lambs'  Club;  Laske,  J.  L. ;  Ljmsing  News; 
Lawrence  Amusement  Co. ;  Lefkowitz  Cir- 
cuit; Leland  Theater  Enterprises;  Levin  The- 
ater Enterprises ;  Lewis  Theater  Enterprises ; 
Libson  Theater  Circuit ;  Lichtbildbuehne 
Berlin;  Lichtman,  Al;  Lima  News  &  Times- 
Democrat;  Lindsay  Circuit;  Lloyd,  Corp., 
Harold;  Location  Managers  Ass'n  of  Holly- 
wood; Loew,  Arthur  M.;  Loew,  E.  M.  Cir- 
cuit; Loew's,  Inc.;  Long  Mand  Theater 
Owners  Ass'n;  Los  Angeles  Evening  Herald; 
Lourie  Circuit;  Louisville  Courier-Journal; 
Lucas  Theater  Enterprises;  Lucas  Film;  Ly- 
man Howe  Studio;  Lynchburg  Advance; 
Lsmch  Theater  Circuit;  Lynn  Item;  Lynn 
Telegram-News;  Lyric  Amusement  Co.;  Mc- 
Carthy Bros.  Theater  Circuit;  McGowan 
Theater  Circuit;  McKeesport  News;  Macon 
Telegraph;  Manheim,  N.  L. ;  Mann  Circuit 
of  Theaters;  Manning  &  Wink  Theaters; 
Markell  Theater  Circuit;  Marks  Bros.;  Mar- 
low  Circuit,  John;  Massce  &  Co.;  Mayer, 
Louis  B.;  Mayer  &  Schneider  Circuit;  May- 
fair  Club ;  Memphis  Evening  Appeal ;  Metro- 
Goldwyn-Mayer  Studio;  Metropolitan  Studio; 
Michaels  Theater  Co.;  Middletown  News- 
Signal;  Midland  Theater  &  Realty  Co.;  Mid- 
state  Theater  Co.;  Midwest  Theater  Co.  of 
Colorado;  Midwest  Theaters  Co.;  Miles  The- 
ater Circuit;  Miller  Circuit;  Miller  Theaters; 
Milwaukee  Journal;  Milwaukee  News;  Mil- 
waukee Sentinel;  Minneapolis  Tribune;  Minot 
Nevus;  Moline  Dispatch;  Monarch  Pictures; 
Montgomery  Advertiser;  Montreal  Theater 
Managers  Ass'n;  Moore  Amusement  Co.; 
M.  P.  Capitol  Corp;  M.  P.  Chamber  of 
Commerce;  M.  P.  Classic;  M.  P.  Club  of 
New  York;  M.  P.  Digest;  M.  P.  Journal; 
M.  P.  Magazine;  M.  P.  News;  M.  P.  Photo- 
graphers Ass'n;   M.  P.  Prod.  &   Dist.  of  Am- 

on-Nirdlinger  Theaters;  North  American 
Theaters,  Inc.;  North,  C.  J.;  North  End 
Amusement  Co. ;  Northwest  Theaters  Cir- 
cuit, Inc.;  Notopoulos  Theater  Circuit;  Oak- 
land Tribune;  O'Brien  Circuit;  Ogden  Stand- 
ard Examiner;  Ohio  Amusement  Co.;  Ohio 
Showman;  Ohio  Theater  Topics;  Oklahoma 
Preview;  Oklahoma  Theater  News;  Okmul- 
gee Times;  Olympia  Theaters  Inc.;  Omaha 
Bee-News;  Omaha  World  Herald;  Orpheum 
Circuit;  Oswego  Palladium  Times;  Ottum- 
wa  Courier;  Pacific  Coast  Independent  Ex- 
hibitor; Pacific  Studio;  Paducah  Sun;  Pal- 
las &  Graf  Bros.  iStudio;  Pantages  Circuit; 
Papayanokes  Circuit;  Paramount  Famous- 
Lasky  Corp.;  Paramount  News;  Pasadena 
Star- News;  Passaic  News;  Paterson  Press- 
Guardian;  Pathe  Exchange;  Pathe  DeMille 
Studio;  Pathe  News;  Pawtucket  Times; 
Peerless  Booking  Circuit;  Peerless  Pictures 
Corp.;  Peerless  Studio;  Peninsular  Theaters; 
Ferryman  Theaters;  Peters  &  Lockwood 
Theaters;  Philadelphia  Bulletin;  Philadel- 
phia Evening  Public  Ledger;  Philadelphia 
Exhibitor;  Philadelphia  Gazette-Democrat; 
Philadelphia  Inquirer;  Phila.  Morning  Pub- 
lic Ledger;  Philadelphia  Record;  Phoenix 
Amusement  Co.;  Photographers  Ass'n; 
Photoplay  Magazine;  Pickford  Prod.;  Pic- 
ture Play  Magazine;  Piedmont  Theaters; 
Piermont  M.  P.  Corp. ;  Pirtle  Circuit ;  Pitts- 
burgh M.  P.  Bulletin;  Pizor  Theater  Enter- 
prises; Plaza  Pictures;  Poli  Theatrical  En- 
terprises; Portland  Express;  Portland  Press- 
Herald;  Portsmouth  Times;  Portland  News; 
Pouzzner  Circuit;  Premier  Theater  Circuit, 
Inc.;  Providence  Nevi^;  Providence  Tribune; 
Pryor  Bros.  &  Leitch  Theaters;  P.  T.  A. 
Theater  Co.;  Publix  Theaters;  Pueblo  Star- 
Journal;  Quality  Dist.  Corp.;  Quimby  & 
Marcus  Theaters  Corp.;  Rachmil  Theaters 
Co.;  Rading  &  Rasmussen  Theaters;  Raives 
Theater  Enterprises;  Raleigh  Times;  R  &  R 
Theater  Enterprises ;  Rayart  Pictures ;  Ray's 
Theaters;  Reade  Theater  Circuit;  Reading 
Eagle;  Reading  Times;  Red  Seal  Pictures; 
Reel  and  Review;  Reel  Journal;  Regional 
Chain      Theater      Corp.;     Regorson      Theater 

Corp. ;  Reid,  Yemm  &  Hays  Circuit ;  Rem- 
brandt Film  (Studio;  Rembusch  Theaters; 
Rochester  Democrat  &  Chronicle;  Rogers 
Prod.;  Roper,  V.  J.;  Regan  Studio;  Reg- 
ional Dist.  Ass'n;  Rhoodes  Theater  Enter- 
prises; Rickards  &  Nace  Enterprises;  Rich- 
ards 'Theaters;  Richetson  &  Dickson  Theater 
Co. ;  Richmond  Times- Dispatch ;  Richmount 
Picturesj  Riddell  Theaters  Co. ;  Roach  Stu- 
dios; Robey  Theater  Circuit;  Rockford  Reg- 
ister-Gazette; Rockford  Republic;  Rock  Is- 
land Argus;  Rodger  Theater  Enterprises; 
Rosenthal,  J.  C. ;  Rosenweig  &  Siegel;  Roth- 
afel,  S.  L. ;  Rothacker,  Watterson  R. ;  Roth- 
child  Enterprises;  Rovner  &  Handle;  Row- 
land, Richard  A. ;  (Sacramento  Bee ;  Saenger 
Theaters;  St.  Cloud  Times;  St.  Louis  Post 
Dispatch ;  St.  Louis  Theater  Managers 
Ass'n;  St.  Petersburg  Independent;  Salt 
Lake  City  Deseret  Nevre;  iSanbom  "Theater 
Co.;  San  Diego  Sun;  San  Diego  Studio;  Sai> 
Francisco  Bulletin ;  iSan  Francisco  Call ;  San 
Francisco  Chronicle;  San  Francisco  Daily 
News;  Santa  Fe  Studio,  Sapperstein  Theaters 
Co.;  Saxe  Amusement  Enterprises;  (Sax, 
Sam;  Scenic  Artists  Ass'n;  Schenck,  Joseph 
M.;  Schenck,  Nicholas;  Schenectady  Gazette; 
Schenectady  Union-Star;  Schine  Chain  The- 
aters, Inc.;  Schlesinger,  Max;  (Schneider 
Theater  Circuit;  Schoenstadt  &  Son  Theater 
Co. ;  Schwartz  Theaters ;  Scoville  Essik  & 
Reif ;  Screen  Advertisers  Ass'n ;  Screen  Kid- 
dies Guild;  Screenland  Magazine;  Screen 
Press;  Seattle  Union  Record;  Selig  Studios; 
Sennett  (Studio;  Shanklin  Theaters;  Sharby 
Theater  Co.;  Shauer,  E.  E. ;  Show- World; 
Sheehan,  Clayton  P.;  Sheehan,  Winfield  R.: 
Sierra  Pictures;  Silverman  Bros.  Theater 
Co.;  Silverman,  Sime;  Simons  Circuit,  W. 
A.;  iSims  Theaters;  Si-Non  Theatens  Co.; 
SkirboU  Circuit;  Skouras  Bros.  St.  Louis 
Amusement  Co.;  Smalley  Theater  Circuit; 
iSmall-Strauseberg  Circuit;  Smith,  Edward 
B.  &  Co.;  Smoot  Amusement  Co.;  Society 
of  M.  P.  Engineers;  South  Bend  News 
Times ;  Southeastern  Theater  Co. ;  Sparks 
Enterprises;  Spencer  Circuit  of  Canada; 
Spokane  Chronicle;  Spokane  Press;  Spokane 
Review ;  Spokane  Theaters  Co. ;  Springfield 
Daily  News;  Springfield  Republican;  Spring- 
field State  Journal;  Springfield  'Sun;  Spring- 
field Union;  Spring,  Sam;  StaUings  Theater 
Co. ;  Stamatus  Bros.  Amusement  Co. ;  Stam- 
ford Advocate;  (Standard  Cinema  Corp.; 
Stanley  Co.  of  America;  Star  Amusement 
Co.;  Starkey  Theater  Circuit;  Steinmitz  The- 
ater Co. ;  Sterling  Pictures  Corp. ;  Stem 
Studio;  Stevenson  Theater  Circuit;  Stiefel 
Bros.  Theater  Co.;  Stinnett  Theaters  Circuit; 
Strauss  &  Ungerfield  Theaters;  Studio 
Mechanics  Alliance;  Suchman-Joelson  The- 
aters Enterprises;  Sudekum,  Tony  Theater 
Co. ;  Supreme  Amusement  Co. ;  Swartz  Pic- 
tures; Switow  &  Sons  Enterprises;  Syracuse 
Herald;  Syracuse  Journal;  Syracuse  Post- 
Standard;  Tamaimi  Theater  Enterprises;  T 
&  D  Junior  Enterprises;  Tacoma  Ledger; 
Tacoma  News-Tribune;  Tacoma  Theater 
Managers  Ass'n;  Tacoma  Times;  Tampa 
Tribune;  Technical  News  Service;  Terre 
Haute  Star;  Terre  Haute  Tribune;  Tec  Art 
Studio;  Teaxs  Theater  Co.;  Theater  Equip- 
ment Ass'n;  Theater  Owners  Ass'n  of  No. 
Car. ;  Theater  Owners  Chambers  of  Com- 
merce ;  Theatrical  Enterprises,  Ltd. ;  Theatri- 
cal Managers  Ass'n  of  Los  Angeles;  The- 
atrical Utilities  Service  Co. ;  Thomas  Studio, 
Richard;  Tiffany-Stahl  Prod.;  Tiffany-Stahl 
Studios;  Tivoli  Theaters  (Syndicate;  Toledo 
Blade;  Topeka  Daily  Capitol;  Trenton 
Times;  Triad  Amusement  Co.;  "True  Story 
Pictures;  Tucson  Star;  Tulsa  Daily  World; 
Twin  City  Theatens  Co.;  Two- Thirty-Three 
Club;  Underwood  Theater  Enterprises;  Un- 
gerfield Theater  Corp.,  Jack;  Union  City 
(N.J.)  Hudson  Dispatch;  United  Amuse- 
ments Corp.  of  Quebec;  United  Artists 
Corp.;  United  Artists  Studio;  United  Artists 
Theater  Corp.;  U.  S.  Army  Theaters;  U.  8. 
Dept.  of  Agricutlure;  U.  S.  Dept.  of  Com- 
merce; U.  S.  Dent,  of  the  Interior;  U.  S. 
Dept.  of  Labor;  U.  S.  Navy  Dept.;  U.  S. 
Post  Office  Dept.;  U.  S.  Treasury  Dept.; 
U.  S.  War  Dept. ;  United  Scenic  Artists 
Ass'n  of  Hollywood;  United  Theaters  of  Cal- 
ifornia ;  United  Theaters  Corp.  of  Connecti- 
cut; United  Theaters  Enterprises;  United 
Theaters  of  Wisconsin ;  Universal  Chain  The- 
aters Corp. ;  Universal  Pictures  Corp. ;  Utica 
Press;  Variety;  Variety  Amusement  Co.; 
Visual  Instruction  Academy;  Vitaphone 
Corp.;  Vocafilm  Corp.;  Vogel,  W.  J.;  Wahl, 
Major  General;  Wall  St.  Journal;  Wall  St. 
News;  Walker  Bros.  Theater  Co.;  Warner 
Bros.;  Washington  Daily  News;  Washington 
Star ;  Waterbury  Republican  &  American ; 
Weaver  Studio  of  'Tacoma;  Weekly  Film 
Review ;  Wehrenberg  Theater  Co. ;  West 
Coast  Theaters,  Inc. ;  Western  Ass'n  M.  P. 
Advertisers;  Western  Indiana  Theaters 
Corp. ;  Wheeling  Telegraph ;  White  Plains 
Reporter;  Wichita  Eagle;  Wichita  Falls 
Times;  Wilby-Baum  Theater  Circuit;  Wil- 
liams Circuit,  J.  Homer;  Wilmer  &  Vincent 
Theaters;  Wilmington  Every  Evening;  Wil- 
mington Journal;  Wilmington  News;  Wise 
Theateis,  Inc.,  Marvin;  Wolfsohn,  Karl; 
Wolfson-Meyer  Theaters;  Women's  Ass'n  of 
Screen  Publicists;  World  Realty  Co.;  Worne 
Prod.;  Wyoming  Theater  Managers  Ass'n; 
Yonkers  Statesman  &  News;  Yost  Theater 
Circuit;  Youngstown  Telegram;  Zimmermaf 
&   Dipson  Theater  Circuit;   Zukor,  Adolph. 





VOL.  XLIII     No.  1 

Sunday,  January  1,  1928 

Price  25  Cents 

1928  Outlook  is  Brightest  in  Film 
History,  Industry  Authorities  Agree 


30  Pictures  in  Work  or  in 

Preparation  on  Carl 

Laemmle  Lot 

With  the  studio  at  the  high  point  of 
activity,  30  pictures  being  in  work  or 
in  preparation,  and  the  company's 
special,  "The  Man  Who  Laughs," 
scheduled  to  be  completed  Jan.  16, 
Universal  is  considerint?  a  plan  to 
close   its   studios. 

This  contemplated  move  is  due  en- 
tirely to  the  fact  that  production  is 
so  far  ahead  of  schedule,  rather  than 
any  move  to  effect  economies.  An- 
other factor  is  that  Harry  Pollard 
is  not  yet  ready  to  start  "Show  Boat." 
However,  no  decision  as  yet  has  been 

At  present  the  Warner  studio  is 
(Continued    on    Page    4) 

—  Happy  New   Year  — 


Three  pictures  are  scheduled  by 
Charles  Chaplin  in  1928  for  United 
Artists  release,  states  Carlyle  Robm- 
son,  the  comedian's  personal  repre- 
sentative, just  arrived  in  New  York 
from  the  Coast.  The  first  production 
will  be  "Nowhere,"  which  will  start 
in  February,  in  which  Chaplin  will 
play  his  usual  characterization.  In 
April  Chaplin  will  commence  work 
on  a  serious  production,  his  own 
conception  of  Napoleon  which  he 
will  write,  direct  and  produce. 
Through  his  representatives  in  Amer- 
ica, England  and  France,  the  comedi- 
(Continued   on   Page    12) 

—  Happy  New  Year  — 

Amateur  Cinema  League 
Plans  New  York  Theater 

Plan  for  a  picture  house  for  show- 
ing amateur  pictures  is  under  way  by 
the  Little  Picture  House,  Inc.,  to  be 
located  in  the  East  Fifties  or  Sixties, 
(Continued   on   Page    12) 

Hays  Confident  over  Future 

Further  prosperity  will  come  to  the  motion  picture  in- 
dustry in  1928,  of  course.  Always  we  are  advancing.  The 
conclusive  proof  as  to  our  progress  is  the  fact  that  neither 
within  the  industry  nor  without  is  there  any  responsible 
person  or  group  who  willingly  would  step  backward  to  con- 
ditions of  five  years  or  even  one  year  ago. 

Proper  economies  in  every  branch  of  the  industry  are 
being  brought  about.  Producers,  distributors  and  exhibi- 
tors are  getting  closer  together  to  help  solve  each  other's 
problems  in  the  knowledge  that  no  group  can  succeed  un- 
less all  groups  succeed. 



Seattle  —  National  distribution  of 
Magnolia,  disc  device  which  is  de- 
signed for  theater  use,  has  been  taken 
over  by  the  Robert  Morton  Organ 
Co.,  manufacturer  and  distributor  ot 
the  Robert  Morton  organ.  1  he  deal 
gives  the  company  exclusive  selling 
rights  to  the  instrument. 

Bush  &  Lane  Piano  Co.'s  Mag- 
(Continued   on   Page    12)  

Authority  to  approve  contracts, 
provided  the  agreement  carries  with 
it  a  guarantee  of  February  playing 
time,  has  been  vested  in  FBO  sales- 
men for  the  Grand  February  Jubilee 
Drive,  being  conducted  by  the  organi- 
zation in  honor  of  Joseph  P.  Ken- 
nedy. This  is  one  of  the  few  oc- 
casions in  film  history  that'  this 
(Continued   on   Page   12) 

Many  Reasons  Cited  Back 

Claims  Year  Will  Be 

Prosperous  One 

Bright  prospects  for  a  year  of 
prosperity  are  seen  by  leaders  of  the 
industry  in  a  forecast  of  conditions 
prepared  for  THE  1928  FILM 
DAILY  YEAR  BOOK  to  be  pub- 
lished in  January.  While  opinions 
are  varied,  as  to  the  factors  which 
will  bring  about  a  better  year  in 
1928,  there  is  a  unanimity  of  opinion 
that  the   outlook  is  bright. 

Thirty-three      executives     in      the 
domestic    field,    and    11    engaged    in 
foreign    sales    expressed    opinions    in 
the   poll  of  sentiment,  which  reflects 
the  viewpoint  of  the  entire  industry. 
Increase    of    production    efficiency 
through     better     management,     thus 
assuring  production  economies  with- 
out   impairment    of    quality,    cutting 
down  of  the  number  of  pictures,  en- 
abling   concentration    on    the    fewer 
number  made,  internationalization  of 
films,     co-operation     of     the     several 
branches  of  the  industry,  curtailment 
of    elaborate    presentations,    additions 
of  new  and  more  attractive  theaters, 
are    among    principal    trade    reasons 
given    for    the    prosperity    predicted. 
Added    to   the   general    prosperity   of 
the  nation,  the  outlook,  leaders  agree, 
presages  a  healthy  year.    Their  fore- 
casts follow: 


President,    Paramount    Famnusl.asky    Corp. 

I    believe    personally    I"*^8    will    be   one 

of    our    best    years.      Two    important    elements 

(Cofitinurd   on   Page    11) 

No  Issue  Monday 

Monday  being  New  Year's 
Day,  there  will  be  no  issue  of 
THE  FILM  DAILY  on  that 
day,  which  is  a  legal  holiday. 

A  Problem— Urgent 

WF   renrint   extracts   from   an   editorial   pul)li.shed    in   THE 
FILM   DAILY  of  Oct.  28,  with  no   additional   cominent 
except  to  point  out  that,  based  on  information  from  Holly- 
wood ^he  matte'   herein  discussed  cries  for  attention  more  ur- 

built.  ,      .  „„„      .„„    citiiations,    gags    that    carry 

Tendencies    toward    ^>X<^    .^^^/S' a„d   ^'^'^   ''^^'   ''"''"'' 
Zn  Sl^ge^wSTaused'the^fiitVo^'doubt   to^be^  at 

t:^:S  In.  years  a.o  -St   not  take  hold^  ^^  ^^^.^.^^   ^^^ 
The  thought  of  giving  public  1'^  a|^.^,,^'^„   ,^,,   moron,   the 

Socktad  r  th?  duUbel'rfs    not    necessarily    the    course    which 
blOCKneau    u  (^continued    on    Page    4) 

1928— A  Big  Year 

Opinions  on  the  outlook  for 
1928  are  expressed  by  the  fol- 
lowing: .       „         J. 

George  E.  Blair.  Joe  Brandt. 
Charles  H.  Christie.  Cecil  B.  DeM.lIe 
John  C.  Flinn.  William  Fox.  Harold 
B  Franklin.  A.  H.  Giannin^  Henry 
Ginsberg.  Samuel  Goldwyn.  Earle  W. 
■  Hammoas,  Clifford  B.  Hawley.  M.  H. 
Hoffman.  W.  Ray  Johnston.  Sidney 
R.  Kent,  Jesie  L.  Laaky.  Carl 
Laemmle.  Al  Lichtman.  Looi.  B. 
Mayer.  Elmer  L.  Pearson.  Charles  C. 
Pettijohn.  Watterson  R.  R°«h«'",'j„5' 
L.  Rothafel.  Richard  A.  «<>«  "."^ 
Sam  Sax,  Joseph  M.  Schenck,  Nicho- 
las M.  Schenck  VT  R.  Sheeh.n.  ^.m 
Soring  Newton  I.  Steers.  H.  M.  war 
ner!  Skm  Zierler.  and  Adolph  Zukor 

Foreign  outlook  is  discussed  by  Col- 
vin  W.  Brown.  Ben  Blumenthal,  Fred- 
:r^k  L.  Herron.  E  Bruce  John«,n. 
Arthur  W.  Kelly.  Edward  L.  Klein 
S.  L.  Manheim.  D.  J.  Mountan  bm.1 
E    Shauer  and  William  M.  Vof«L 





Sunday,  January  1,  1928 

M  XLIII  No.  1     Sunday.  Ian.  1, 1928      Price  25  Cents 



Pul)lished  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
FoTS,  lilc.  J.  \V.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertisinjj  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  5f.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign.  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Dre.xel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 





Am.     Seat.     Vtc.  .  . 

*Am.    Seat.    Pfd 

•Balaban    &    Katz 

*Bal.    &    Katz    Vtc 

Eastman      Kodak      .164J4    164}4 

*East.     Kodak     Pfd 

"■tFilm     Inspection 

♦First     Nat'l    Pfd 

Fox     Film     "A"     ..    83-^ 
tFox    Theaters    "A"   22 }4 

*Intern'l     Project 

TtKeiths    6s    46     ..100 

Loew's,      Inc 59 

ttLoew's,   6s  41ww.l06'4 
ttLoew's,6s41x-war  99^ 

*M-G-M    Pfd 

M.    P.    Cap.    Corp..      7-^ 
Pathe     Exchange...      45^ 
Pathe     Exch.     "A".    19J4 
ttPathe    Exch.    7s37  80 
Paramount     F-L     ..114 

♦Paramount    Pfd 


••Roxy     "A"      26 

**Roxy    Units    31 

**Roxy  Common    .  .     7J4 
**Skouras    Bros.     .  .    42 
Stan.    Co.    of    Am..    54 K 
*tTrans-bux    Screen    .... 
"United   Art.    Com.    15 
♦♦United    Art.    Pfd.   85 

♦Univ.     Pictures 

Univ.  Pict.  Pfd..  99 
tWarner  Bros.  .  .  12 
Warner   Bros.   "A".    22 J^ 

Low    Close 



99  Ji 







■  24 














83  54 









21  Vs 


















"Last  Prices  Quoted    ••Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louii 
Stock   Exchange  and   Stanley  in   Philadelphia. 

When  you  think  of 


you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    3040 

A  Problem — Urgent 

(.Continued    from    Page    3) 

producers  or  directors  must  pursue  in  order  to  achieve  their  artistic 
best.  "Can  we  get  away  with  it"  should  never  become  a  popular 
slogan   in   production   circles.   *  *  * 

Further,  what  excuse  can  there  be  for  subjecting  this  industry, 
respected,  progressive  and  prosperous  as  it  is,  to  the  bogey  of 
censorship  when,  as  a  national  problem,  such  danger  does  not 
exist.  If  the  factors  in  production  cannot  see  beyond  Hollywood, 
the  business  executives  in  New  York  should.  There  must  be  no 
quarter  for  those  inside  the  fold  who  are  not  broad  enough  to 
understand  that  a  nation's  entertainment  cannot  and  shall  not  be 
dragged  through  cloudy  waters. 
An  inspection  of  many  new  releases  and  a  quick  glance  over 

some  of  the  titles  of  pictures  to  come  will  make  this  argument 

doubly  Strong. 

Tiresome  Business 

The  current  crop  of  pictures  is  unfortunately  afflicted  by  a 
bad  attack  of  repetitious  subtitles.  The  idea  was  good  in  the 
beginning,  but  has  long  since  ceased  to  be  funny  or  even  di- 
verting. One  picture  will  use  the  same  title  as  many  as  four 
or  five  times  in  different  situations,  of  course,  and  the  laughs 
are  supposed  to  ring  out  every  time. 

It's  a  sad,  dull  practice  and  strangely  lacking  in  ingenuity. 


Ben  Shearer  Plans  New 
Seattle  Equipment  Firm 

Seattle — Ben  Shearer,  A.  M.  Larsen 
and  Frank  Harris  are  reported  to  be 
leaving  the  National  Theater  Supply 
Co.  with  Shearer  planning  to  form  an 
independent  company  to  handle 
equipment.  It  is  understood  that 
Larsen  and  Harris  will  be  associated 
with  Shearer  in  the  firm,  which  the 
last  named  will  head. 

—  Happy  Neiu   Year  — 

Midnight  Shows  On  B'way 

All  the  Broadway  theaters  are  fea- 
turing special  midnight  shows  at 
regular  prices  to  usher  in  the  new 
year  tonight.  Most  of  the  perform- 
ances start  at  11 :30. 

—  Happy  New   Year  — 

Norfleet    Heads    Interstate    Publicity 

Dallas,  Tex.— Hal  Norfleet  has 
been  appointed  exploitation  director 
for  Interstate  Amusement  Co.  Sev- 
eral weeks  ago  Norfleet  organized  an 
exploitation  department  for  the  R. 
&  R.   Theaters,   Inc. 

—  Happy  New   Year  — 

Behr  Gets  New  Post 

Henry  D.  Behr,  formerly  in  the 
accounting  department  of  Publix  has 
been  named  electric  supervisor  of  the 
circuit.  He  will  have  charge  of  all 
matters  pertaining  to  electric  rates, 
equipment,  and  installation,  and  he 
will  make  his  office  with  the  main- 
tenance department. 

—  Happy  New  Year  — 

Mochrie  Managing  at  Pittsburgh 
Pittsburgh  ■ —  Robert  Mochrie  has 
Ijeen  appointed  nianager  of  the  Pathe 
exchange,    and    B.    M.    Moran,    sales 

—  Happy  New  Year  — 

Vandals  Destroy  Reels 

Ottawa — Breaking  into  the  Regent 
after  midnight,  vandals  mutilated  and 
destroyed  several  reels  of  film  which 
had  been  prepared  for  shipment  to 
Toronto    exchanges. 

"U"  Production  Far 
Ahead  of  Schedule 

{Continued    from    Page    3) 

closed,  as  is  Mack  Sennett's  plant. 
The  latter  is  completing  a  new  studio 
at  Studio  City,  whicli  is  expected  to 
be  ready  in  January,  Its  cost  is  to 
be  $800,000.  Christie  Film  Co.,  is 
building  a  |500,000  studio  on  an  ad- 
joining   site. 

"Officials  of  our  organization  re- 
alize what  it  means  to  put  thousands 
of  people  out  of  work,"  says  Carl 
Laemmle.  "That  is  the  major  con- 
sideration holding  up  our  plan." 

Laemmle  said  Universal  is  already 
more  than  50  per  cent,  ahead  on  its 
schedule  of  pictures  for  the  coming 
screen  year. 

"If  we  were  to  get  18  months 
ahead  of  the  styles  with  pictures 
siiowing  women's  clothes,  you  can 
see  what  our  fate  would  be,"  he  said. 
"Our  pictures  would  be  out  of  date 
even  before  they  are  released." 

"The  Man  Who  Laughs"  which 
Paul  Leni  is  completing  stars  Conrad 
.Veidt  and  is  slated  for  a  Broadway 
roadshow  run.  Universal  executives 
in  the  East  have  been  instructed  by 
Laemmle  to  lease  a  theater  for  the 

—  Happy  New  Yeat 

Sunday  Night  in  Missouri  Town 

Warrensburg,  Mo.— Nick  Bradley, 
prosecutor  for  Johnson  County,  states 
he  would  close  the  Star  on  its  Sun- 
day showing,  and  Manager  Shelton 
declares  he  would  bring  an  action  to 
close  all  stores,  filling  stations  and 
other  places  open  on  Sunday.  A  re- 
vival of  the  old  "blue"  laws  is  ap- 
parently   on    the    way. 


THE    NAME    YOU    GO  BY 


&OWlstS     AND 


^^?:^o'\.':^o  cos.0Me3\lS\-°-^ 

Week's  Headlines 




Harold  B.  Franklin,  on  way  East,  declares 
negotiations  on  pooling  of  four  Middle 
West  circuits  with  Stanley  are  in  embry- 
onic  stage. 

Democrats  and  insurgents  in  Senate  move 
to    forestall    tax    cut    delay. 

(ilendon  AUvine  joins  Fox  as  director  of  ad- 
vertising   and    publicity. 

National  Cinema  Commission  of  France  ap- 
proves plan  for  establishing  quota  of  seven 
to  one;  M-G-M  secures  distribution  rights 
to  "Casanova,"  French  film,  for  United 
States    and    Canada. 


"Architectural  Forum"  survey  shows  theater 
construction  in  U.  S.  will  fall  off  $37,714,- 
500    in    1928    as    compared    with    1927. 

Spyros  Skouras  chosen  as  general  manager 
of  Saxe  circuit  in  deal  for  pooling  four 
Mid-West    circuits. 

Conference  to  be  held  next  week  with  Con- 
gress members  by  musician  unions  to  seek 
legislation  barring  foreign  musicians  from 
competing  with   Americans. 

Fox  announces  plans  for  a  five-year  produc- 
tion   program    involving    $100,000,000. 

S.  R.  Kent  states  contracts  of  Paramount 
to  supply  home  shows  are  for  one  year 
and    will    not    be    renewed. 


Chicago  exhibitors  meeting  to  fight  demand 
of   25    per   cent    increase   of   operators. 

Max  Shoolman  states  no  deal  made  for  trans- 
fer of   Poll   chain  to  other   interests. 

Fo.x  ready  to  start  release  of  Movietone  En- 
tertaitiments    in    January. 


Deal  progressing  for  bringing  Northwest  The- 
ater  Circuit   into   Wesco  pool. 

"Exhibitors  Herald"  and  "M.  P.  World" 
amalgamated,  with  Martin  Quigley  editor 
and    publisher. 

United  Artists  and  Loew's  make  deal  for 
25    per   cent   interest    in    English    chain. 


1928  Outlook  is  brightest  in  film  history, 
authorities  agree  in  forecasts  prepared  for 
Hays    confident    over    future. 

Universal  may  close  studio  owing  to  ad- 
vance  of    production   on    schedule. 

Charles  Chaplin  to  make  three  features  in 

FBO  salesmen  authorized  to  approve  con- 
tracts during  Grand  February  Jubilee 


Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 

V  Wherever 
^  you  go— 
m  Plaza  Hotels 
1^  are  famous. 

— In  Boston 

— in  New  York 
l^  — in  London 
[Qfll     Also  in 

If ■  the 

rHOUYWOC  d'^ 


UoUywooJ,  Californ^ 


Sunday,  January  1,   1928 












The  holiday  week  program  at  the 
Paramount  opened  with  a  Christmas 
offering  in  which  two  httle  girls 
dream  of  a  visit  to  toyland.  Their 
fancies  were  visualized  in  song  and 
dance  offerings,  with  choral  numbers 
pertinent  to  the  season.  The  settings 
and  costumes  were  all  attractive  and 
in  keeping  with  the  general  atmos- 
phere of  Yuletide. 

"Russian  Revels,"  however,  was  the 
chief  presentation  unit  and  consisted 
of  musical  numbers  by  the  Para- 
mount stage  orchestra,  under  the  di- 
rection of  Lou  Kosloff,  augmented 
with  dancin-g  and  vocal  selections. 
The  Ormonde  Sisters,  a  song  and 
dance  act,  were  one  of  the  big  hits  of 
the  show  and  the  Berkoff  girls,  unison 
steppers,  showed  fine  training  and 
numbers  that  went  over  very  well. 
Louis  and  Frieda  Berkoff  also  ap- 
peared in  single  and  double  dance 
numbers  and  the  Don  Vocal  Four 
were  heard  in  several  songs.  The 
Paramount  News,  an  Inkwell  cartoon 
and  "The  Gay  Defender"  comprised 
film    entertainment. 

—  Happy  New  Year  — 


The  Christmas  season  was  ushered 
into  the  Roxy  with  a  gala  festival  bill 
completely  pertinent  to  the  period  and 
offering  an  entertainment  staged  on  a 
lavish  and  wholly  extensive  scale.  It 
is  one  of  the  biggest  things  attempted 
on  the  Roxy  stage  thus  far  and  one 
of  the  best  ever  offered  in  the  picture 
theaters  of  the  city.  Beginning  with 
the  Old  English  Christmas  Carols, 
continuing  with  "The  Adoration,"  a 
picturesque  and  reverently  handled 
visualization  of  the  Birth  of  Christ, 
with  fitting  vocal  accompaniment,  and 
then  the  Gambarelli  doll  ballet  (with 
Locke-Harak-Locke,  three  steppers 
who  will  dress  any  program),  con- 
cluding with  the  elaborate  presenta- 
tion of  the  "Cinderella"  legend, — 
right  straight  through  it's  a  great 
show,  a  guaranteed  entertainment. 
The  screen  offers  the  news  reel  with 
Fox  Movietone,  "Silk  Legs"  and 
"Empty  Socks,"  a  cartoon. 


Theatrical    Enterprises 
Vaudeville  and  Novelties 


1587    Bway.      PENnsylvania    9168 
Local  Follies  Reviews  Arranged 

Set  the  Christmas  atmosphere  with 
the  orchestra  presenting  "Yuletide 
Tone  Poem"  assisted  by  Fania  Dav- 
idson lending  the  vocal  accompani- 
ments against  some  appropriate  stage 
setting.  Next  came  "A  Toy  Sol- 
dier's Romance,"  with  Nikolas  Daks 
as  the  soldier  making  dancing  love  to 
Patricia  Bowman.  Daks  did  a  jump- 
ing step  for  all  the  world  like  a  toy 
soldier  bouncing  up  and  down  on  a 

The  newsreel  followed,  and  then 
Eddie  Elkins  and  his  orchestra  gave 
a  fine  brand  of  harmony  such  as  they 
have  been  dispensing  recently  to  the 
delight  of  hotel  audiences.  There 
was  a  smoothness  about  their  work 
that  got  the  applause.  Elkins  works 
without  fireworks,  but  the  effect  is 
there  just  the  same.  Between  the 
band  numbers,  several  good  acts 
were  brought  on.  First  there  were 
the  Vercell  Sisters  in  a  neat  dance 
duo.  Arthur  Ball  vocalized  and  was 
so  good  that  they  brought  him  back 
for  another  bit  at  the  end.  Peggy 
Wagner  specialized  in  some  nifty 
acrobatic  steps,  and  Hal  Sidaire  was 
on  for  the  close  with  some  fast  step- 

Just  enough  stage  entertamment 
without  swamping  the  feature  pic- 
ture. "The  Love  Mart,"  which  was 
followed  by  a  short,  "Odds  and 
Ends."  Elkins'  orchestra  made  the 
grade  with  lots  to  spare. 

—  Happy  New  Year  — 

Family  Album  at  Hartford 
The    Family    Album    is    the    main 
attraction  at  the  Allen   in   Hartford, 

booked   by   Amalgamated  ^Vaudeville 

—  Happy  New  Year  — 

Orchestra  at  Fays'  Rochester 
The  Flotilla  Orchestra  is  the  fea- 
ture stage  attraction  at  Fays'  Roches- 
ter this  week,  the  act  being  handled 
from  the  office  of  Amalgamated 
Vaudeville   Agency. 


The  Capitol  celebrated  Christmas 
Week  with  a  stage  show  called 
"Christmas  Revels"  in  which  the 
highly  appropriate  toy  shop  idea  was 
carried  out  with  the  entertainers  per- 
forming after  the  order  of  automa- 
tons. The  Chester  Hale  girls  in  a 
soldier  drill  were  especially  good  and 
Joyce  Coles  and  Jane  Overton  in 
"mechanical  doll"  dances  also  pleased 
the  audience.  Gerardo  and  Adair 
may  properly  claim  the  line  which 
describes  them  as  "sensational 

William  Robyn,  the  tenor  of  the 
Capitol  troupe,  sang  and  there  was 
a  sextette  of  accordionists  playing 
popular  melodies.  Smith  and  Had- 
ley  offered  some  trick  steps  of  their 
own  which  proved  far  more  popular 
than  their  rather  uneffective  imita- 
tion of  Cy  Landry's  slouch  dance. 
Costuming  and  scenic  effects  were 
colorful.  The  overture  was  "Tann- 
hauser"  and  the  screen  offered  the 
newsreel  and  "Quality   Street." 

Johnson's  Band  at  Philly 

Arnold  Johnson  and  his  Band  are 
the  headliners  at  the  Stanley  in  Phila- 
delphia. The  act  is  being  handled  by 
Lyons  &  Lyons. 

—  Happy  New  Year  — 

Florence  Brady  at  Capitol 

Florence  Brady  is  one  of  the  stage 
attractions  at  the  Capitol,  being 
booked  through  the  office  of  Lyons 
&  Lyons. 

—  Happy  New  Year  — 

De  Albert  Revue  at  Aldine 

Jack  De  Albert  Revue  is  the  main 
attraction  at  the  Aldine  in  Wilming- 
ton  this  week. 

—  Happy  New  Year  — 

6  Acts  for  Stanley,  Baltimore 

The   following  six  acts  are   on  the 

nigram  at  the  Stanley  in  Baltimore 

this   week:      Restivo,    Ruth   Watson, 

Vale   &   Stewart,   Hoakem..  Veronica 

and  Nesi. 



for  Motion  PictBre  Presentation 



Lackawanna  7876 

r--  — 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,    New  York  City 

Phone  Penn.  3580 


owned  by 


booked  by 


After  8  successful  weeks  at  the 

Signs  with  JONES  and  GREEN'S  New  Musical 
Comedy  RAIN  OR  SHINE 

Two  New 


Specialty  Dancing  Troupes  now  in  Train- 
ing will  be  ready  for  booking 
December  20th 

"Keep  Your  Eye  on  Us" 


Sunday,  January  1,  1928 


Pathe  Length:  9992  ft. 


Cast Phyllis   Haver,   attractive 

and  very  good  as  Roxie  Hart.  Vic- 
tor Varconi,  as  the  husband,  splen- 
did. Robert  Edeson  fine  as  the  law- 
yer. Virginia  Bradford  lovely  in  a 

Story  and  Production Melo- 
drama, based  on  Maurine  Watkins' 
play  of  same  name.  There  is  a  good 
deal  of  satire  in  "Chicago."  Like- 
wise plenty  of  situations — strong  ones. 
Roxie  Hart  is  unfaithful  to  her  hus- 
band. She  crosses  words  with  her 
y  lover,  shoots  him,  goes  on  trial  and, 
by  traveling  through  clever  by-ways 
in  the  legal  machinery  and  harping  on 
the  sympathies  of  the  jury,  goes 
free.  Red  meat  in  this  one  and  not 
much  sugar-coating  to  disguise  it 
either.  Roxie  gets  her  just  deserts 
in  the  end  when  her  husband  orders 
!  her  out  of  the  house.  So  right  con- 
quers after  all. 

Direction. ..  .Frank   Urson;   good 
Author    Maurine    Watkins 

Scenario Lenore  J.   Coffee 

Photography Peverell   Marley; 


Lillian  Gish  in 

"The  Enemy" 

M-G-M  Length:   8189  ft. 


Cast Lillian   Gish  very  good; 

Frank  Currier  and  George  Fawcett 
in  "fat"  parts  which  they  fill  excel- 
lently; Ralph  Forbes  pleasing  as 
hero.  Others  Karl  Dane.  Fritzi 
Ridgeway,  Polly  Moran. 

Story   and    Production Drama, 

leased  on  Cbanning  Pollock's  play  of 
same  name.  This  is  a  war  story  of 
the  folks  who  stayed  at  home.  Ac- 
tual war  stuf?  has  been  subordinated 
to  a  long  narration  of  the  sufferings 
of  a  Viennese  family,  stripped  of  ev- 
erything by  the  ravages  and  demands 
of  the  conflict.  The  idea  behind  it 
is  an  appeal  for  an  international 
brotherhood  of  man  committed  to  the 
aliolition  of  all  war.  The  message  is 
clear,  but  the  manner  in  which  it  is 
gotten  over  could  have  been  far 
more  effective.  Nevertheless,  there 
is  considerable  in  the  picture  which 
has  power.  It  is  unfortunate  that 
so  much  footage  is  consumed  in  get- 
ting to  these   sequences. 

Direction Fred    Niblo; 


Adaptation Willis   Goldbeck; 

Scenario Agnes  Christine 


Photography.  .Oliver    Marsh;    fine 

Billie  Dove  in 

"The  Love  Mart" 

First  National         Letigth:   7388  ft. 


Cast. . .  .They  don't  come  any  more 
beautiful  than  Billie  Dove.  And  Fitz- 
maurice  makes  her  act.  Gilbert  Ro- 
land never  better,  and  hits  his  stride 
in  this  one.  Noah  Beery  adds  the 
swashbuckling  villain  atmosphere 
Others  Armand  Kaliz,  Emile  Chau- 
tard,  Boris  Karloff  and  Raymond 

Story  and  Production. . . .  Roman- 
tic love  drama,  from  "The  Code  of 
Victor  Jallot,"  by  Edward  Childs 
Carpenter.  Crammed  with  screen 
values,  this  story  was  a  juicy  bit  for 
Director  Fitzmaurice  to  build  up  into 
colorful  entertainment — which  he 
did.  A  tale  of  old  New  Orleans  in 
the  slave  days.  The  director  has 
caught  the  leisurely,  glamorous  atmo- 
sphere of  the  old  South.  It  is  a  re- 
lief from  the  jazzy  modern  pictures. 
Billie  Dove  never  screened  better. 
And  Gilbert  Roland  as  a  romantic 
adventurer  shaking  a  mean  rapier 
will  have  all  the  flappers  flopping  for 
hnu.  Noah  Beery  pulls  one  of  his 
nice  dirty  villain  parts  in  great  style. 

Direction George   Fitzmaurice; 


Author.  .Edward  Childs  Carpenter 

Scenario Benjamin   Glazer 

Photography. . . .  Lee  Garmes;  good 

Richard  Dix  in 

"The  Gay  Defender" 

Paramount  Length:   6376  ft. 


Cast. ..  .Richard  Dix  the  dauntless 
hero  who  does  the  most  improbable 
feats  with  such  snap  and  assurance 
that  the  absurdities  are  easily  for- 
given. Thelma  Todd  a  pretty  senor- 
ita.  Fred  Kohler  one  of  the  screen's 
best  bad  men.  Others  Jerry  Mandy, 
Robert   Brower,   Harry   Holden. 

Story  and  Production ....  Comedy 
drama.  Gregory  La  Cava  has  made 
a  thoroughly  good  entertainment  for 
general  audience  purposes.  Of  course 
the  critical  crowd  who  object  to  im- 
probabilities will  find  plenty  to  ques- 
tion but  for  the  average  fan  crowd 
the  action,  the  snap,  the  romance  and 
the  incidental  comedy  business  will 
afford  a  completely  satisfying  enter- 
tainment. The  production  is  excel- 
lent. Dix  plays  the  role  of  hero  bold, 
the  idol  of  the;.  Spanish  settlement 
and  their  savior  finally  when  the  des- 
peradoes have  about  secured  the  up- 
per hand.  Dix  is  greatly  outnumber- 
ed in  most  of  the  encounters  but  he 
is 'a  miraculous  victor,  and  a  thrill- 
ing one. 

Direction Gregory    La    Cava; 


Author Grover    Jones 

Scenario ..  Roy  Harris,  Sam  Mintz, 
Ktnneth  Raisbe^k. 

Photography Edw.    Cronjager; 


"Silk  Legs" 

Fox  Length:   5446   ft. 


Cast Madge    Bellamy    the    lady 

hosiery  drummer  who  outwits  the 
smart  alec  salesmen,  James  Hall. 
Joseph  Cawthorn  a  susceptible  old 
codger  and  Maude  Fulton  the  vainp- 
ish  lady  buyer.  A  good  cast  and 
well   suited. 

Story    and    Production Comedy 

romance.  The  story  doesn't  amount 
to  much  but  it's  a  swell  show  never- 
theless. There  is  enough  eye-getting 
business  to  keep  the  crowd  at  strict 
attention  most  of  the  way  through. 
A  display  of  silk  hosiery  on  living 
models  is  but  one  interesting  phase 
of  the  entertainment  offered.  The 
beach  and  the  bathing  beauties  are 
also  put  on  parade  and  to  the  same 
end  they  have  Madge  Bellamj'  take 
a  bath  between  stocking,  sales.  What 
plot  there  is  concerns  Madge's  ef- 
forts to  land  a  certain  contract 
against  the  opposition  of  a  wise- 
cracking drummer  who  happens  to 
be  quite  keen  about  the  lady  drum- 
mer and  is  completely  out-smarted 
when  it  comes  to  getting  the  client 
to  sign  on  the  dotted  line. 

.        Direction Arthur    Rosson ; 

I    satisfactory. 

Author Frederica    Sagor 

Scenario Frances    Agnew 

Photography R.    J.    Bergquist; 


Wally  Wales  in 

"Desperate  Courage" 

Pathe  Length:  4398  ft. 


Cast.  .Wally  Wales  the  desperate 
and  courageous  hero  who  can  take 
great  chances,  because  a  hero  never 
dies.  Olive  Hasbrouck  his  incentive. 
Bill  Dyer  the  grizzly  villain.  Chas. 
Whitaker  and  Al  Taylor  his  help- 
mates and  others  Lafe  McKee,  Fan- 
chon  Frankel,  Tom  Bay. 

Story  and  Production. .  .Western; 
adapted  from  "Riders  of  the  Stock- 
ade Ranch."  There's  plenty  of  good 
action  and  for  the  exhibitor  who 
plays  to  admirers  of  westerns  that's 
about  all  need  be  said.  The  story 
deals  with  one  of  the  popular  west- 
ern  situations,   this  time   neighboring 

anchers  at  war  over  grazing  lands 
with  the  girl  and  her  pa  sticking  it 
out  against  great  odds  until  hero 
arrives    on    the    scene    and    gets    the 

crap  organized.  How  he  manages 
to  corral  the  enemy  band  and  deliver 
the  bad  men  to  the  posse  affords  five 
reels  of  good  live  action,  fast  riding, 
scraps  and  the  customary  western 
fare.  Hero  receives  his  just  reward 
in  the  hand  of  the  colonel's  daughter. 

Direction.  .Richard    Thorpe;    good 

Author Frank  Taylor 

Scenario Frank    L.    Inghram 

Photography Ray   Ries;  good 

Buzz  Barton  in 

"The  Pinto  Kid" 

FBO  Length:  4884  ft. 


Cast.  ..  .Young  Buzz  a  likable  lad 
and  a  Johnny-on-the-job  when  it 
comes  to  hoodwinking  the  rascal  of 
the  party,  played  by  Walter  Shum- 
way.  Gloria  Lee  and  Hugh  Trevor 
the  romancers.  Frank  Rice  hero's 
l)uddy,  as  heretofore. 

Story  and  Production. ..  .Western. 
These  Buzz  Barton  pictures  should 
he  going  great  with  the  youngsters 
everywhere.  The  fact  that  a  young 
lad  is  doing  all  the  tricks  the  grown- 
up cowboys  do  should  certainly  hand 
them  a  thrill.  Buzz  rides  like  a 
streak  and  although  they  don't  pitch 
him^  into  any  scraps  it  might  not  be 
amiss  to  let  him  take  a  try  at  it. 
He's  right  on  the  job  every  time  the 
boss'  daughter  needs  rescuing.  FBO 
is  providing  the  boy  star  with  first 
rate  vehicles  and  they're  consistent- 
ly good  entertainment,  every  one  of 
them.  This  time  Buzz  rounds  up  the 
gang  trying  to  fleece  the  boss  out 
of  his  ranch  because  a  projected  irri- 
gation process  will  make  it  highly 

Direction Louis   King;    good 

Authors Jean   Dupont— John 


Scenario    Delia    M.    King 

Photography Roy   Eslick;   good 

May  McAvoy  and  Conrad  Nagel  in 

"If  I  Were  Single" 

Warners  Length:   6320   ft. 


Cast. ..  .Completely  helpless  with 
the  inane  parts  allotted  them.  May 
McAvoy  charming  as  ever  but  that 
isn't  enough  this  time.  Conrad  Nagel 
gets  a  poor  break.  Myrna  Loy  has 
about  the  best  role,  that  of  the  "other 
woman."  Andre  Beranger  in  stock 

Story  and  Production. ..  .Comedy 
romance.  It  is  difficult  to  imagine 
wherever  they  saw  the  possibilities 
of  a  feature  in  this  storJ^  And  to 
make  matters  worse  the  director  has 
gone  into  the  seventh  reel  with  it. 
A  young  couple  hitting  it  off  fairly 
enough  until  a  vamp  enters  in  and 
then  a  long  session  of  dull  nothings 
in  which  each  suspects  the  other  of 
petty  violations  and  finally  patch  up 
the  break  with  a  reunion.  A  cigarette 
lighter  starts  the  trouble  which  is 
supposed  to  provide  a  series  of  inti- 
mate little  family  squabbles  intent  on 
laughs  but  the  whole  affair  fails 
miserably,  due  largely  to  poor  di- 
rection and  too  much  footage.  May 
McAvoy  deserves  a  better  break  than 
she  is  getting. 

Direction Roy  Del  Ruth; 

doesn't   get   the    laughs. 

Author Robert  Lord 

Scenario Robert    Lord 

Photography Ed    DuPar;    good 



Sunday,  January  1,  1928 

"Man  Crazy" 

First  National         Length:  5542  ft. 


Cast.  ..  .Dorothy  Mackaill  as  the 
daughter  of  wealth  is  charming.  Jack 
Mulhall  peps  up  the  proceedings  with 
his  gay  personaHty.  Edythe  Chap- 
man gets  the  biggest  laughs  in  fine 
characterization.  Others  Phillips 
Smalley,  Walter  McGrail  and  Ray 

Story    and    Production Light 

comedy,  from  the  Grace  Sartwell 
Mason  story,  "Clarissa  and  the  Post 
Road."  As  long  as  producers  insist 
on  using  Satevepost  stories  for  the 
publicity  value,  this  is  probably  as 
good  screen  material  as  any  of  them. 
Clever  direction  and  excellent  dress- 
ing made  the  slight  story  zip  along 
entertainingly.  It  belongs  to  that 
type  of  light  entertainment  that  al- 
ways holds  a  popular  appeal.  Doro- 
thy as  the  daughter  of  wealth  picks 
a  poor  boy.  Jack  Mulhall,  for  her 
affections.  Edythe  Chapman  as  her 
aristocratic  grandma  shocked  at  Dor- 
othy's modern  ways  is  delightful  and 
amusing.     Ideal  for  family  trade. 

Direction. ..  .John    Francis   Dillon; 


Author Grace  Sartwell  Mason 

Scenario Perry    Nathan 

Photography. . .  .James  Van  Trees; 


Short  Subjects 

"Legionnaires  in  Paris" 

FBO  Length:  5771  ft. 


Cast.... Kit  Guard  and  Al  Cooke 
the  delegates  who  have  a  difficult 
time  avoiding  the  Paris  police.  Louise 
Lorraine  the  cute  French  girl.  Oth- 
ers unimportant. 

Story  and   Production. ..  .Comedy. 

The  author  has  used  the  recent 
American  Legion  convention  as  a 
background  for  a  set  of  comedy  gags 
and  situations  that  bring  out  an  am- 
ple number  of  laughs  although  of  a 
rather  disconnected  order.  The  story 
follows  no  strict  continuity  but 
rather  is  composed  of  an  episode 
dealing  with  the  adventures  of  the 
two  delegates  as  they  try  to  avoid 
a  meeting  with  the  Paris  police  who 
are  hot  on  their  trail.  Al  and  Kit 
believe  that  they  are  wanted  for  a 
murder  which  they  were  accused  of 
during  armistice  time  but  of  which 
they  were  innocent.  They  are  una- 
ware that  a  French  general  wishes 
to  decorate  them  for  having  saved 
his  life  during  the  war. 

Direction.  ..  .A.    E.    Gilstrom;    fair 

Author    Louis    Sarecky 

Scenario    Jefferson    Moffitt 

Photography Philip   Tanura; 


Creations  Parisienne 
McCall — Educational 

Colored  Fashions 
Type    of    production. ..  .1    reel    color 


Hope  Hampton  does  her  gorgeous 
mannequin  act  arrayed  in  a  million 
dollars  more  or  less  of  Parisian  fin- 
ery. All  the  fashion  architects  such 
as  Paul  Poiret,  Boue  Soeure,  Callot, 
etc.j  are  represented.  The  color  work 
is  exquisite,  Hope  is  ditto,  and  the 
women  and  girls  will  grow  google 
eyed  with  envy  as  they  watch  the 
dizzy  fashion  parade. 

—  Happy  New  Year  — 

"Brand  of  Courage" 
Usual  Western  Fare 
Type  of  production. .  .2  reel  Western 
A  special  investigator  for  the 
Cattlemen's  Association,  assigned  to 
arresting  horse  rustlers,  is  pursued 
by  the  heavies.  He  hides  in  a  ranch 
house,  with  the  aid  of  an  attractive 
girl,  whom  the  outlaws  kidnap,  be- 
lieving that  she  has  witnessed  what 
is  believed  to  have  been  the  murder 
of  the  investigator.  He  overtakes  the 
rustlers  and,  of  course,  rescues  the 
fair  lady.  All  old  stuff,  with  the  rid- 
ing the  best  feature.  Bob  Curwood 
the  star,  with  Peggy  Montgomery  the 
feminine  lead.  Bruce  Mitchell  di- 

■ —  Happy  New  Year  — 

"Exploring    England   with 
Will  Rogers  " 
Geography   and   Wisecracks 
Type  of  production....!  reel  novelty 
This  numbers  presents  a  combina- 
tion  of    English   geography   and   his- 
tory, with  a  side  dish  of  Will  Rogers' 
wisecracks,    which    are    weak.     With 
Will  as  guide  the  audience  is  taken 
on    a    personally-conducted    tour    of 
England,    with    stops    at   the    palace, 
the  churchyard  which  Gray's  "Elegy" 
made  famous  and  at  boat  trip  along 
the  Thames.     Only  moderately  inter- 

—  Happy  New  Year  — 

"It's  Me" 
Cameo — Educational 
Vacation  Gags 
Type  of  production. .  .  .1  reel  comedy 
Monty  Collins  persuades  his  office 
chum  to  switch  vacation  dates.  Then 
he  rushes  off  to  an  ocean  liner  with 
his  wife.  And  Lucille  Hutton  is 
charming,  which  helps  any  comedy 
a  lot.  Meanwhile  the  chum  is  seen 
pursuing  the  ocean  liner  frantically 
in  a  rowboat,  to  tell  Monty  that  the 
boss  won't  let  him  switch.  It  winds 
up  with  the  chum  catching  up  to  the 
boat  and  breaking  the  news.  All 
hands  row  back  to  shore.  It's  the 
kind  of  foolish  stuff  that  this  boy 
Monty  Collins  can  do  as  well  as  any 
of  them— and   he   does.     Directed  by 

Harry   Sweet. 

—  Happy  New  Year  — 

"Alien   Antics" 

Sportlight — Pathe 

"How  the  Other  Half  Does  It" 

Type    of    production 1    reel    sporl 


Grantland  Rice  wisely  departs  from 
the   groove   in   which   he   has   staged 

most  of  recent  expositions  of  sport, 
and  gives  a  colorful  change  of  atmos- 
phere is  this  regard  by  showing  games 
foreign  to  our  fields  of  play.  There's 
the  _  feather  game  of  China,  cheese 
rolling,  popular  in  Italy,  the  stick 
game  of  the  native  American  Indiana 
and  the  stick  fencing  of  Japan.  These 
combine  to  make  for  a  very  inter- 
esting attraction. 

—  Happy  New  Year  — 

Pathe  Review  No.  51 

Miscellaneous  Entertainment 
Type  of  production....!  reel  novelty 
Subjects  in  this  issue  are:  "An  Old- 
Time  Playground,"  showing  summer 
palace  at  Pekin;  "Crystal  Changes," 
illustrating  astounding  chemical 
changes  under  the  microscopic  eye; 
"Wooden  Fairly  Tales,"  history  of 
Totem  poles;  "Bathroom  Art,"  de- 
picting the  new  fad  of  soap  sculptur- 
ing.    Diverting  to  a  moderate  degree. 

—  Happy  New  Year  — 

"Carnival    Week" 
Aesop  Fables — Pathe 

The  Farmer  Turns  Showman 
Type  of  production....!  reel  cartoon 
Al,  the  farmer,  stages  a  carnival 
in  front  of  his  barn.  The  festivities 
end  hectically  with  a  race  between 
an  elephant  and  an  ostrich.  Trouble 
starts  popping  when  the  farmer,  in- 
toxicated, announces  that  the  rabbit 
won — but  there  wasn't  any  rabbit  in 
the  competition.  This  film  is  typical 
of  the  others  in  the  series. 

—  Happy  New  Year  — 

"Horns  and  Orange  Blossoms" 


Stupid   Stuff 

Type  of  production 2  reel  comedy 

This  is  rather  ineffective  attempt  at 
comedy,  with  Charles  Puffy  as  the 
principal  player.  He  devotes  two 
reel's  worth  of  efforts  in  demonstrat- 
ing how  not  to  cook  dinner.  Every 
gag  in  the  film  is  antique.  Directed 
by   Sweet. 

—  Happy  New  Year  — 

"Defensive    Line" 

Grantland    Rice— Pathe 

Real  Football  Plays 

Type  of  production 1  reel  novelty 

Chick  Meehan  of  New  York  Uni- 
versity has  directed  another  enter- 
taining member  of  this  football  se- 
ries. The  principal  of  each  play, 
wearing  a  white  uniform,  is  easy  to 
follow  as  he  applies  1927  strategy. 
Especially  interesting  for  the  football 

—  Happy  New   Year  — 

"Defensive   End" 

Grantland   Rice— Pathe 

What  an  End  Should  Do 

Type  of  production 1  reel  novelty 

In  this  lesson  in  gridiron  etiquette, 
Chick  Meehan  as  an  end  demon- 
strates both  offensive  and  defensive 
work.  This  number  is  as  good  as 
its  predecessors. 

—  Happy  New  Year  — 

Shapiro    Short   is    Shown 

A  short  subject  with  George  Ber- 
nard Shaw,  Sir  James  M.  Barrie, 
Sir  Arthur  Wing  Pinero,  Sir  Johns- 
ton Forbes-Robertson  and  other  fam- 
ous Englishmen  is  on  the  opening 
program  of  the  St.  George  Play- 
house, Brooklyn.  It  is  being  dis- 
tributed by  Irving  Shapiro,  723  7th 


"The  Lone  Eagle" 

One  of  the  local  garages  loaned  a 
Ford  chassis  witTi  a  body  resembling 
that  of  an  airplane.  Banners  read- 
ing, "Modjeska  Today — The  Lone 
Eagle  —  Auto  Repairing  —  Green's 
Garage"  were  hung  on  each  side  of 
the  remodeled  flivver.  This  contrap- 
tion was  used  on  the  streets  during 
the  two  days  run  of  picture,  and  when 
not  being  driven  was  usually  parked 
in  front  of  theater. — F.  J.  Miller, 
Modjeska,  Augusta,  Ga. 

—  Happy  New  Year  — 

"The  Magic  Flame" 
(United  Artists) 

While  a  truck  was  being  driven 
through  the  streets,  red  and  green 
fuses  were  kept  burning  by  a  boy  con- 
cealed inside  the  truck.  The  lobby 
contained  a  novel  shadow  box  with 
two  large  candles — the  flame  being 
made  from  red  crepe  paper  and  il- 
luminated from  the  rear. — M.  Prager, 
Hippodrome,    Fort   Worth,   Tex. 

—  Happy  New  Year  — 

"Painting  the  Town" 

Lettered  galvanized  buckets  to  spell 
out  the  title  of  "Painting  the  Town." 
These  buckets  were  of  the  16-quart 
variety  and  were  hung  underneath 
the  marquee  and  gave  a  flashy  ap- 
pearance. One  of  the  local  paint 
stores  had  a  window  display  of  cans 
of  paint  as  well  as  neatly  lettered 
cards  announcing  the  title. — Fred  O. 
Slenker,    Garden,    Davenport,    la. 

—  Happy  New  Year  — 

"The  Patent  Leather  Kid" 
(First  Nat'l) 
Police  granted  permission  to  print 
traffic  violation  tickets  so  nearly  like 
the  police  ticket  as  to  deceive  drivers 
at  the  first  and  even  second  glance. 
For  a  number  of  days  these  tickets 
were  tucked  conspicuously  in  the 
windshields  of  autos  parked  in  the 
business  section.  The  message  to 
the  offender  consisted  mainly  of  quo- 
tations concerning  the  amusement 
qualities  of  the  picture  from  the  re- 
viewers of  the  Detroit  dailies.  Room 
clerks  of  the  hotels  each  night  tucked 
into  the  mail  box  of  each  new  guest 
a  plain  envelope  which  contained  a 
printed  card,  in  black  type,  giving 
them  information  about  Detroit  and 
about    the    picture. — Miles,    Detroit, 


—  Happy  New  Year  — 

"Tea  for  Three" 

Made  use  of  the  letter  'T'  and  the 
numerals  '4'  and  '3'  to  advertise  "Tea 
for  Three."  The  "T43"  was  not  iised 
in  the  newspaper  ads  but  was  given 
prominence  on  some  of  the  posters 
and  in  the  large  electric  sign.  _  This 
abbreviated  title  attracted  attention.— 
Marsline    K.    Moore,    Capitol,    Okla- 

b.oma  City. 

—  Happy  New  Year  — 

Work  on  Kenosha  House  to  Start 
Kenosha,  Wis.— Construction  is 
expected  to  start  soon  on  the  the- 
ater and  hotel  building  to  be  erect- 
ed at  Elizabeth  and  Grover  Sts.  by 
North  Shore  Development  Co.  The 
building  will   cost  $450,000. 




Sunday,  January  1,  1928 


MADE       IN       THE       FOREIGN 

FIELD.         KEEP      POSTED 



Foreign  Markets 


CENTERS      ALL      OVER      THB 






Editor   "The   Daily  Film   Renter" 

London  —  A  reciprocal  agreement 
has  been  entered  into  between  promi- 
nent British  and  German  interests, 
■which  permits  the  Gaumont-British 
Co.  to  have  a  voice  in  production  of 
Ufa  and  to  have  a  representative 
present  in  the  BerHn  studios  during 
production,  v^'hile  the  German  con- 
cern Hkewise  will  be  represented  in 
the  British  company's  production  ac- 

Starting  in  April.  Gaumont  will 
distribute  Ufa  product  in  the  United 
Kingdom.  On  the  other  hand,  Ufa 
will  acquire  a  definite  proportion  of 
the  Gaumont  product  for  Germany, 
and  will  handle  them  on  a  percentage 
basis.  Substantial  advance  payments 
and  cash  guarantees  will  be  given  on 
both  sides. 

The  British  industry  is  elated  over 
this  deal,  as  it  marks  the  first  time 
that  a  British  company  has  been  able 
to  negotiate  a  contract  for  volume 
distribution  in  the  Continental  mark- 
et. It  is  planned  through  the  com- 
bination of  British-German  product 
to  make  a  strong  bid  in  Central  Eu- 
ropean States  in  opposition  to  the 
hold  now  enjoyed  by  American  pro- 

—  Happy  New  Year  — 

Gance's  "Napoleon"  Is 
Called  Success  in  France 

Paris — Abel  Gance's  film  "Napol- 
eon" is  being  shown  generally 
throughout  France  and  is  reported  to 
be  meeting  with  unprecedented  suc- 
cess everywhere.  At  the  Salle-Mari- 
vaux  here,  where  the  film  is  being 
shown  with  the  aid  of  Gance's  triple 
screen  invention,  they  are  turning 
them  away  at  every  performance.  At 
the  Colisee  Cinema  in  Marseilles  the 
film  has  broken  the  box  office  record. 
Gance  is  reported  to  have  obtained 
financial  backing  to  enable  him  to 
continue  his  productions  of  the  life 
of  Napoleon,  which  will  take  several 
years   to  complete. 

—  Happy  New  Year  — 

Olcott's   First   for  Lion   Film 

London— Sidney  Olcott  will  start 
immediate  production  on  "The  Ring- 
er," from  the  Edgar  Wallace  mystery 
play,  as  his  first  production  for 
British  Lion  Film  Corp. 

—  Happy  New   Year  — 

Dagover  In  French  Film 
Paris — Lil  Dagover,  German  star, 
has  been  assigned  an  important  part 
in  "The  Whirlpool  of  Paris,"  a  Films 
d'Art  production.  The  picture  will 
be   directed   by   Marcel    Vandal. 

Hayden  Out  to  Fight 

South  African  Trust 

London — Offices  have  been  opened 
in  Oxford  St.  by  the  Hayden  inter- 
ests controlling  IS  theaters  in  South 
Africa  which  are  operating  in  compe- 
tition with  the  Schlesinger  interests, 
commonly  known  as  the  South  Afri- 
can trust. 

It  is  generally  understood  that  the 
Schlesingers  regard  the  Hayden  op- 
position seriously,  and  that  when 
Schlesinger  came  over  to  England  to 
buy  control  in  De  Forest  Phonofilm 
one  of  his  main  objects  was  to  de- 
feat Hayden's  objective  which  was 
to  get  films. 

—  Happy  New  Year  — 

British  Public  Trading 
Actively  in  Film  Shares 

London — The  investing  public  is 
showing  interest  in  film  stocks  of 
the  more  important  British  compa- 
nies, and  trading  has  been  brisk  for 
several  weeks  past.  A  long  list  of 
companies  have  benefited  from  the 
trading  activity,  including  Associated 
Provincial,  P.  C.  T.  Construction, 
British  Instructional,  British  Inter- 
national, Gaumont-British  and  White- 
hall Films. 

Much  interest  is  being  shown  in 
Non-inflammable  Film  shares.  The 
company  recently  purchased  a  fac- 
tory at  Lancaster  where  it  plans  to 
manufacture  on  an  extensive  scale. 
Meanwhile  new  companies  continue 
to  be  formed  as  a  result  of  the  gen- 
eral stimulus  given  to  the  industry 
by   the   passage   of   the   Films    Bill. 

—  Happy  New   Year  — 

Egypt    Shy    on    Theaters 

Cairo — At  present  there  are  60 
theaters  for  the  14,000,000  inhabitants 
of  Egypt,  with  prospects  that  this 
number  will  be  increased  in  the  near 
future.  There  are  20  theaters  here, 
and  13  in  Alexandria,  the  majority 
of  these  being  well  up  to  modern 
standards.  Several  of  these  have  a 
seating  capacity  of  from  1,000  to 
2,000.  The  weekly  intake  for  the 
first-runs  averages  between  $1,500 
and  $2,500.  Censorship  is  generally 
pretty    strictly    enforced. 

—  Happy  New  Year  — 

Supplying   Austrian   Market 

Vienna  —  Present  market  figures 
show  that  American  pictures  com- 
prise 48  per  cent.  German,  2>7  per 
cent,  with  seven  per  cent  from 
France  and  the  remaining  eight  per 
cent  representing  principally  home- 
made product.  With  the  new  Ufa- 
Gaumont  deal  operating,  Great  Brit- 
ain is  expected  to   figure  actively. 

—  Happy  New  Year  — 

Cutts  Produces  German  Film 

Berlin — Graham  Cutts,  English 
producer,  has  completed  "The  Gamb- 
ling Woman"  for  Sokal  Films,  which 
has  had  a  successful  opening  here. 


How  many  theaters  in  im- 
portant foreign  markets?  How 
are  they  divided?  What  are  the 
tariff  regulations,  copyright  re- 
lations, competition  for  Ameri- 
can pictures,  production  activ- 
ity, agitation  against  American 
films,  taxes,  the  possibilities 
for  future  sales  abroad? 

All  of  these  vital  questions 
and  more  are  answered  com- 
petently and  fully  in  the  For- 
eign Section  of  the  1928  FILM 
DAILY  YEAR  BOOK,  out  in 

British  Studio  Notes 

London — Gainsborough  Studios  at 
Islington  have  postponed  contem- 
plated production  on  Lord  Dunsany's 
"If,"  and  have  started  work  on  Ro- 
land Pertwee's  "The  South  Sea  Bub- 
ble" under  direction  of  T.  Hayes 
Hunter.  Ivor  Novello  and  Annette 
Benson  are   featured. 

*  *         * 

"The  Rising  Generation"  is  being 
filmed  by  Neo-Art,  with  William 
Freshman  leading  man  opposite  Bet- 
ty Nuthall.  Harley  Knoles  is  direct- 

*  *         * 

The  S'toll  studios  have  completed 
"Guns  of  Loos,"  Sinclair  Hill's  latest. 

*  *         * 

Herbert  Wilcox  has  started  pro- 
duction on  "The  Triumph  of  the 
Scarlet  Pimpernel,"  by  Baroness 
Orczy.      Matheson    Lang    is    starred 

*  *         * 

A     British     International     Pictures 

company   is   in    Egypt   for   filming   of 

Tommy     Atkins,"     which     Norman 

Walker    will    direct.       Henry    Victor 

and    Walter    Butler    play    the    leads. 

*  *         * 

Geofifrey  Barkas  and  Michael  Bar- 
ringer  are  directing  "Q-Ships"  for 
the  New  Era  Co.  For  scenes  in  this 
picture  they  have  used  cruisers,  de- 
stroyers and  submarines  with  the  co- 
operation of  the  admiralty. 


London — It  would  appear  from  the 
questions  asked  by  exhibitors  at  the 
General  Council  debate  on  the  trad- 
ing scheme  that  a  good  many  of  the 
rank  and  file  are  still  unconvinced 
that  the  new  venture  of  the  C.  E.  A. 
will  put  the  exhibiting  industry  as  a 
whole  on  firmer  ground.  One  of 
he  principal  doubts  seems  to  be  that 
it  will  not  help  the  small  exhibitor. 

T.  Ormiston,  speaking  at  the  Gen- 
eral Council  debate,  reiterated  his 
faith  in  the  trading  scheme  and  pre- 
dicted that  owing  to  the  increasing 
menace  of  the  producer-exhibitor  all 
these  matters  will  come  to  a  head  in 
the  next  few  weeks. 

The  new  year  is  likely  to  see  many 
drastic  changes  in  the  operations  of 
the  industry.  What  Ormiston  does 
not  seem  to  appreciate  is  that  the 
public  will  still  insist  on  seeing  their 
old  favorites  on  the  screen.  And  if 
the  companies  producing  these  films 
refuse  to  do  business  with  the  Na- 
tional Circuit,  then  the  problem  will 
be  presented  to  the  C.  E.  A.  to  prop- 
erly  supply   its   clients. 

—  Happy  New   Year  — 

Protests  German  Ban 
Berlin — In  recent  speech  Dr.  Marx, 
the  German  Chancellor,  commented 
upon  the  "deplorable  increase  in  the 
banning  of  German  films  in  the  oc- 
cupied area  by  the  Inter-Allied  Com- 
mission." He  thought  that  this  ac- 
tion was  the  more  remarkable,  as 
expulsions  of  German  nationals  and 
suppressions  of  periodicals  were  de- 

—  Happy  New  Year  — 

Czechoslovakia  Oversupplied 

Prague — The  local  industry  feels  it 
has  become  necessary  to  do  some- 
thing in  the  way  of  restricting  im- 
ports to  Czechoslovakia,  as  the  mar- 
ket is  overflooded.  The  result  is  that 
even  after  a  successful  first  run 
further  playing  dates  are  hard  to  ob- 
tam  before  six  months,  as  the  the- 
ater owners  are  all  booked  up. 

RicHMouNT  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN.  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 

CbWA.H«»:   «^^H^«O^^Hr^^O.^^.,^a.«.:   DEEJAY.   LONDON 

Exporting  only  the  Best  in  MotiomPictures 



Sunday,  January  1,  1928 

Theater  Equipment  and  Management 

By   ARTHUR    W.    EDDY 


Proper  supervision  is  a  vital  fac- 
tor in  successful  theater  operation, 
according  to  Harold  B.  Franklin, 
president  of  Wesco,  in  "Now,"  house 
organ  of  the  chain.  It's  up  to  the 
manager  to  develop  a  smooth-run- 
ning organization,  one  that  functions 
harmoniously,  says  Franklin,  in  his 
article,    which    reads    as    follows: 

"Supervision  is  very  essential  to  guarantee 
a  fine  service  and  the  larger  the  theater  the 
more  essential  it  is.  A  manager's  responsi- 
bility is  to  know  his  objective  ...  to  under- 
stand just  what  he  wants  to  accomplish.  To 
bring  about  that  result  he  must  fully  control 
his  organization  by  choosing  competent  help- 
ers in  every  department  of  his  operation;  he 
must  know  everyone  in  the  organization  and 
be  familiar  with  his  theater  from  the  cellar 
to  the  garret.  He  must  love  the  theater  en- 
thusiastically and  be  able  to  spread  confidence 
throughout  his  organization.  He  must  have 
ideals  and  make  the  public  believe  in  him 
and  his  objective.  If  he  does  this,  success 
will  be  with  him.  'Every  institution  that  has 
contributed  to  progress,'  says  Theodore 
Roosevelt,  'has  been  built  upon  the  initiative 
and  enthusiasm  of  an  individual.  The  crea- 
tive— the  driving  part  of  every  institution  can 
be   traced   to   the   individual.' 

"Therefore,  the  manager  must  clearly  and 
definitely  establish  the  work  and  the  responsi- 
bilities of  every  one,  and  cooperate  with  them 
all  so  that  organization  may  function  har- 
moniously and  with  a  single  purpose.  While 
department  heads  are  to  be  encouraged  in 
friendly  rivalry  which  is  productive  of  in- 
itiative, they  must  not  conflict,  and  the 
manager   must    guard   against    that   possibility. 

"Proper  advertising,  for  example,  is  de- 
pendent on  early  bookings.  It  is  obvious  that 
the  advertising  department  must  know  the 
type  of  picture  that  is  booked  as  well  as  its 
merit  if  it  is  to  create  an  enthusiastic  cam- 
paign. It  is  therefore  important  that  book- 
ings be  made  promptly  and  carefully  so  that 
the  advertising  department  may  function  ef- 
ficiently. In  the  same  manner  the  projection 
department  must  dovetail  with  the  efforts 
of  the  musical  and  the  production  depart- 
ments. The  duties  of  each  must  be  carefully 
prescribed,  even  when  they  cooperate.  The 
only  barometer  of  the  business  of  operating 
a  theater  is  in  figures.  Figures  of  the  pres- 
ent must  be  compared  with  those  of  the 
past      to      determine      progress      being      made. 

Emphasize  Value  of  Lights 

In  Pulling  Customers   In 





Luring  patrons  into  the  theater  is 
the  subject  of  an  article  which  ap- 
pears in  the  current  issue  of  the 
"National  Pink  Sheet,"  organ  of  Na- 
tional Theater  Supply  Co.,  under  the 
heading:  "How  Do  You  Greet  the 
Passerby?"  The  article,  which  in 
particular  plugs  the  Longsign,  "the 
sign  that  talks,"  reads  in  part  as  fol- 

"How  much  business  goes  scampering  on 
its  way  past  your  door  at  each  performance? 
Business  which  with  a  little  serious  thought 
and  a  few  dollars  well  spent  could  be  turned 
into    profits    in    your   box    office    till. 

"That's  a  pretty  broad  question,  Mr,  Ex- 
hibitor, and  one  which  you  possibly  could  not 
answer  with  any  greater  degree  of  accuracy 
than  we — and  we  can't. 

"The  fact  remains  however — and  it"s  a 
stern  one,  too — that  no  matter  how  much 
patronage  you  are  being  favored  with,  you're 
not  getting  it  all,  and  there's  always  plenty 
of  room  on  the  outside  to  do  some  construc- 
tive   campaigning    for   patronage. 

"Your  opportunity — about  75%  of  your 
chance  to  do  your  business  a  good  turn — ^is 
in  outdoor  advertising.  At  least  that  much 
— perhaps  more.  And  the  logical  medium 
and  the  logical  place  to  do  your  publicity  per- 
formance is  right  out  in  front  of  your  place 
of  business. 

"That's  the  point  of  patron  contact — the 
place  to  catch  the  eye  of  the  passerby — be  he 
pedestrian   or  auto  propelled. 

"An  attractive  well-lighted  theater  front, 
orderly  arranged  and  properly  decorated,  is  a 
splendid  setting — the  ground  work  of  profit- 
able out-door  publicity.  And  into  this  back- 
ground must  be  set  the  electric  sign,  the 
illuminated  attention  getter,  that  attracts  the 

"Illuminated  name  signs,  massive  structures 
with  myriad  flashing  color  schemes  and  novel 
eflFects  of  varied  description — some  even  that 
beggar  description — have  long  been  the  the- 
ater owner's  principal  method  of  attracting 
attention  to  his  theater.  And  today  these 
massive  signs — the  most  attractive  ones  cost- 
ing thousands  of  dollars — still  present  a  most 
effective  medium  of   getting   attention. 

"But  into  the  scheme  of  present-day  pro- 
motion of  the  sale  of  seating  space  in  theaters 
has  appeared  a  sign  that  has  revolutionized 
the  process  of  telling  the  public  what  they 
are  offered  for  their  admission  price  on  the 

"The  Longsign  does  that  very  thing.  It 
tells  your  public  in  your  own  language,  spell- 
ing out  in  illuminated,  animated  letters,  mov- 
ing at  right  angles  across  the  face  of  the 
sign,  any  message  you  want  to  reach  the 
public  on   the   streets.      And   they   get    it  I 

"It  cannot  fail  to  attract  attention  and  after 
attention  is  gained — it  holds  the  readers'  in- 
terest  in   what   the   showman   has   to   say. 

"With  the  Longsign,  you  can  flash  spell- 
ing talk  about  your  present  program  or  ex- 
ploit the  merits  of  coming  attractions.  It  tells 
a  long  story  or  a  short  one  and  you  can 
change    its   message   as   often    as   you    wish. 

"Briefly,   its   principle   of   operation   is   this: 

"The  mechanism  of  the  sign  is  contained 
in  a  compact  cabinet,  10  feet  long,  15  inches 
high  and   10  inches  wide. 

"On  the  face  of  this  cabinet  is  a  solid  bank 
of  6-volt,  gas  filled  electric  light  bulbs, 
lighting  contact  to  which  is  produced  through 
the  medium  of  an  endless  tape  on  which  the 
letters  of  the  message  have  been  stenciled 
by    perforation. 

"This  tape  is  run  through  a  small  vat  of 
mercury  in  the  sign  mechanism,  the  mercury 
projecting  through  each  perforation  makes 
contact  with  the  lamps  on  the  face  of  the 
sign,  spelling  out  the  message  in  illuminated, 
greatly  enlarged  letters  exactly  as  it  has  been 
stenciled   on   the  tape. 

"The  Longsign  has  a  normal  legibility  of 
600  feet  and  its  reading  speed  may  be  reg- 
ulated as  desired.  Its  initial  cost  is  much 
less  than  the  average  theater's  main  illumin- 
ated name  sign,  and  after  first  cost  the  up- 
keep is  negligible.  It  operates  on  any  lighting 
circuit  and  its  current  consumption  under 
average    conditions    is    less    than    Ic    per    hour. 

"The  sign  is  now  made  in  three  stock  sizes, 
viz :  Four,  six  and  ten-foot  lengths.  The 
ten-foot  stock  sign  is  adequate  for  most  the- 
ater conditions  and  adapts  itself  readily  to 
marquees  where  it  may  be  installed  in  varied 
positions.  The  smaller  signs  are  designated 
for  interior  use,  where  they  may  be  read  at 
close  range." 

Redecorate  B.  C.  House 

Nanimo,  B.  C. — The  Capitol,  for- 
merly the  Dominion,  has  been  trans- 
formed by  scenic  artists  and  interior 
decorators  in  striking  fashion.  A 
sunset  scene  has  been  worked  out 
with  the  theater  dome  representing 
a  gigantic  shell  in  mother-of-pearl. 
Dave  Borland,  manager,  supervised 
the    painting.      Presentations    will    be 


—  Happy  New  Year  — 

Krez  Supplies  Asbestos 
Chicago— Paul  J.  Krez  Co.  is 
furnishing  all  the  asbestos  installa- 
tions for  the  United  Artists  theater. 
Approximately  1,000  feet  will  be  used 
to  cover  ice  water,  steam  and  hot 
water   piping. 

The    day    of    the    unadorned    stage   is 
Picture  Houses  has  passed. 


H.  J.   Kuckuck,  Gen'l  Mgr. 

1818-1838  Amsterdam  Ave.,   N.   Y.  C. 

Brad.   4907 
for  designs  and  prices  of  SETTINGS. 

How  One  Manager   Does  It 

W.  P.  McGeachie,  manager  of  the 
Algoma,  Sault  Ste.  Marie,  Ont.,  has 
been  soliciting  replies  to  the  question, 
''Why  I  Am  an  Algoma  Patron," 
giving  double  passes  to  any  letters 
that    he    considers    worthwhile. 

He  has  received  a  flock  which  tell 
why  the  theater  is  liked  and  he  has 
published  some  of  these.  He  has 
also  received  a  number  of  valuable 
suggestions  which  he  has  carefully 

If  You  Art  in  the- 

Market  for  Any  Kind  of 





▼▼no  West  32'*St,Ncti<yiork.N.y.^^ 
Pliooe    Pvma.   OSSO 

Motioa  Picture  Department 
p.  a.  «Bd  Ciaukit  Aa<wt»  for  Pebrle 

EVERY  2  TO  5 

concerns      itself 
hanging    the    bad     for 

Chicago— Air  in  theaters  should  be 
changed  every  two  to  five  minutes 
according  to  the  ILG  Electric  Ven- 
tilation   Co. 

Regarding  ventilation  the  com- 
pany   says: 

"Perfect  ventilation  is  something  more  than 
providmg  fresh  air  through  an  open  win- 
dow or  an  openmg  in  the  roof— it  is  essen- 
tially a  matter  of  reraovnig  bad  air  by 
positive  power  driven  methods  and  Intro- 
ducing fresh  air  without  causing  objection- 
able   drafts. 

"It  is  all  wrong  to  think  that  you  can 
secure  healthful  air  conditions  by  mixinp 
good  air  with  bad.  First  of  all  the  bad  air 
must  be  entirely  removed  and  when  you  do 
this  the  fresh  air  enters  of  itself.  In  other 
words,  perfect  ventilation 
with  change  of  air 
the    good. 

"Scientific  ventilation  has  determined  that 
every  person  needs  2,000  cubic  feet  of  fresh 
air  an  hour  in  order  to  preserve  his  health 
balance.  If  the  air  is  subject  to  smoke, 
gases,  fumes,  etc.,  then  2,000  to  6,000  cubic 
feet    are    necessary. 

"In  this  respect  it  is  obvious  that  any 
method  of  ventilation  which  operates  spas- 
modically or  depends  upon  the  weather  ele- 
ments to  make  it  function  cannot  provide 
the  number  of  air  changes  required  by  the 
laws    of    good    health. 

"It  is  atmospheric  conditions  and  the  cubic 
content  of  the  room  to  be  ventilated  which 
are  the  basis  for  selecting  the  size  of  ven- 
tilator required  to  provide  the  correct  num 
ber  of  air  changes.  For  instance,  if  a  five 
minute  air  change  is  desired,  all  that  is 
necessary  is  to  estimate  the  cubical  contents 
ot  the  room  by  multiplying  the  len','th,  width 
and  height.  Then  divide  same  by  five  which 
gives  you  the  amount  of  air  the  ventilator 
should  handle  and  determines  the  size  of 
equipment     required. 

"ILG  Power  Roof  Ventilators  are  made 
with  various  size  fans,  ranging  from  12 
inches   to   72   inches    in   diameter. 


214  East  Superior  St. 
Chicago,  111. 


in  Theatre 



Embellish   Your   NEW  and  Add 
Charm   to    Your    OLD    Theatre 


DAILY  Sunday,  January  1,  1928 


Griffith  to  Make  3  During  1928  | 

Paramount  Well  Satisfied  with  Policy  of    Original  Stories — Corinne  Griffith  to  Make  8  Under 
F.  N.  Contract — Kerry  Going  Abroad  with  No  New  Plans  Made  -Sam  Sax  En  Route  to  N.  Y. 


D.  \V.  Griffith  probably  will  make 
three  pictures  during  1928  for  release 
by  United  Artists.  The  first  will 
be  "The  Battle  of  the  Sexes,"  a  re- 
make of  the  picture  he  produced  some 
years  ago.  Because  of  her  work  in 
■'Drums  of  Love"  which  Griliftth  has 
just  completed,  Mary  Fhilbin  is 
tavored  tor  the  leading  role.  This 
puts  at  rest  reports  that  Lillian  Gish 
was  to  be  starred  in  the  picture. 

"Drums  of  Love"  is  the  working 
title  of  Griffith's  new  one  but  a 
change  is  expected.  The  production, 
when  released  by  United  Artists,  is 
expected  to  be  titled  "Ihe  Dance  of 

—  Happy  New  Year  — 

Columbia  Signs  Frank 
Capra  to  Direct  Another 

Frank  Capra  has  been  signed  to 
direct  another  Columbia  picture  up- 
on completion  of  "That  Certain 
Thing,"  which  features  Viola  Dana 
and  Ralph  Graves. 

—  Happy  New   Year  — 

Shirley  Mason  Starting  Third 

j         Immediately    upon    completion    of 
,     "The  Wife's  Relations,"  under  direc- 
tion of  George  B.  Seitz,  Shirley  Ma- 
son will  begin  work  in  "So  This  Is 
Love."     Both  are  Columbia  pictures. 

I  "So  This  Is  Love"  will  be  her  third 

I I  for   the  company. 

'  —  Happy  New   Year  — 

Change  in  "Walking   Back"  Lead 

Ivan  Lebedoff  has  replaced  H.  B. 
Warner  in  the  lead  opposite  Vera 
Reynolds  in  "Walking  Back,"  which 
De  Mille  will  place  in  production 
Jan.   10. 

—  Happy  New   Year  — 

Back  from  Vacation 

George  O'Hara  has  returned  from 
a  three  months'  vacation  in  the  north- 
ern   woods. 

—  Happy  New  Year  — 

Administration  Building  Planned 

Construction  of  a  new  administra- 
tion building  is  planned  by  Tiffany- 

Originals  Please 

Paramount  is  well  satisfied 
with  its  decision  to  retain  staff 
writers  to  prepare  originals 
"Underworld"  and  "Nightstick" 
are  among  examples  cited  as 
proving  the  wisdom  of  the  step. 
Herman  J.  Mankiewicz  is  to 
leave  Jan.  8  for  New  York  to 
sign  more  writers  for  the  com- 

Making  Eight 

Corinne  Griffith  is  to  make 
eight  pictures  for  First  National 
under  her  new  contract.  The 
first,  as  previously  annoimced. 
is  to  be  "The  Divine  Lady." 
Production  on  the  picture  is  to 
start  in  March,  it  is  expected. 
The  new  contract  is  for  three 
years.  Three  are  planned  for 
1928,  three  in  1929  and  two  in 

Arthur  Landau  to  Open 
New  Play  Broker  Bureau 

Arthur  M.  Landau  has  purchased 
the  Edward  Small  Play  Co.,  and 
plans  to  establish  Arthur  M.  Landau, 
Inc.,  to  handle  play  brokerage  and 
artists  for  the  screen.  The  new  firm 
will  be  associated  with  International 
Play  Bureau,  organized  by  Whitman 

—  Happy  New  Year  — 

M-G-M  to   Produce  in  Africa 

M-G-M  is  planning  to  produce 
"The  Bugle  Sounds"  in  Morocco 
using  the  French  Foreign  Legion  for 
the  picture.  Maj.  Zinovi  Techkoff 
is  author  of  the  story. 

- —  Happy  New   Year  — 

Renews  Perez  Contract 

Paul  Perez  has  signed  a  new  con- 
tract  to   title   Sennett  comedies. 
• —  Happy  New   Year  ■ — 

Norman  Kerry  Going 
Abroad;  Silent  on  Plans 

Norman  Kerry  leaves  in  January 
for  a  vacation  trip  to  Europe,  The 
star  is  reported  as  leaving  Universal, 
but  makes  no  statement  as  to  his 
future  plans. 

—  Happy  New   Year  — 

O'Donohoe    Preparing   "The    Hawk" 

James  T.  O'Donohoe  is  preparing 
a  script  for  First  National  tentatively 
titled  "The  Hawk."  It'  is  to  be  a 
Milton   Sills  vehicle. 


A.  S.  C. 


220  W.  42nd  Street 

'Phones : 

Wadsworth  5650 

Wisconsin  0610 

New  York  City 


Carrying  with  him  a  print  of  "Bart 
Knees,  '  Sam  Sax,  president  of  Goth- 
am, is  en  route  to  New  York  after 
four  months'  stay  on  the  Coast.  He 
is  scheduled  to  arrive  in  the  East 
Monday,  where  he  plans  but  a  brief 
stay,  before  returning  to  the   Coast. 

Optimism  over  the  year's  outlook 
for  independent  producers  was  ex- 
pressed by  Sax  prior  to  his  departure. 
Gotham,  he  says,  has  completed  one 
half  of  its  new  season's  schedule  with 
six  pictures   ready   for   release. 

"Larger  producer-distributor-exhi- 
bitor-organizations are  so  geared  up 
that  ihey  best  function  along  certain 
lines,"  he  said.  "They  now  are  plan- 
ning along  highly  specialized  lines  as 
they  realize  that  certain  types  of  pic- 
tures can  be  produced  better,  more 
economically  and  efficiently  by  or- 
ganizations such  as  Gotham,  w|ho 
is  equipped  for  this  purpose.  The 
answer  is  found  on  the  records  of 
our  contract  department'  which  has 
in  the  past  season  listed  more  first 
run  bookings  than  in  any  previous 
two  seasons  combined." 

In  the  cast  of  "Bare  Knees"  which 
Sax  is  bringing  East  are:  Virginia 
Lee  Corbin,  Johnny  Walker,  Forrest 
Stanley,  Donald  Keith  and  Jane 

—  Happy  New   Year  — 

Fox    Building   Cafeteria 

Winfield  R.  Sheehan  and  Sol  M. 
Wurtzel  have  ordered  construction 
of  a  cafeteria  on  the  northwest  cor- 
ner of  the  studio  at  Sunset  and 
Western.  The  company  will  also 
build  a  private  cafe  for  Fox  execu- 
tives, where  many  of  the  conferences 
between  the  heads  of  the  depart- 
ments, director  and  writers  will  take 

—  Happy  New  Year  — 

Trevor  Goes  Under  Knife 

Norman  Trevor  is  at  the  California 
Lutheran  Hospital,  following  an 
operation  for  appendicitis. 

A  Little 




By    RALPH    WILK 



popular  on  Broadway  and  or 
the  Coast,  is  adding  new  laurels.  He 
together  with  Siona  Berngarten,  haj 
written  a  waltz  number.  William  car 
also  tell  you  the  exact  profits  rolled 
up  by  "Abie's  Irish  Rose" — if  hf 
would.  William,  y'know,  is  genera 
manager  for  Anne  Nichols,  whc 
wrote   the   play. 

*         *         ♦ 

Nick  Cogley,  who  is  acting  at  thi 
Paramount  studio,  is  a  former  Mad 
Seruiett  director.  Other  former  di 
rectors  who  are  acting  at  the  sam^ 
studio  are  George  Irving  and  J.  Far 
rell  MacDonald. 

Our  good  friend,  Richard 
Dix,  believes  that  the  French 
actors  of  the  Middle  Ages 
were  the  first  gagmen.  In 
medieval  drama,  the  actors 
often  inserted  gags  them- 
selves, to  meet  popular  de- 
mand for  more  comedy  and 


is  titling 

IN  A 

ROY     DEL     RUTH 




"IF  I  WERE   SINGLE"  — Featuring   May   McAvoy,   Conrad    Nagel, 

Andre  Beranger — Myrna  Loy. 

"POWDER  MY  BACK"-with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 



Sunday,  January  1,  1928 

See   1928    Outlook   as   Brightest  Year 

(Continued  from  Page  3) 
are  the  basis  for  my  confidence.  One  is  the 
prosperity  of  the  country  and  the  excellent 
prospects  for  its  continuance  on  a  large  and 
far-reaching  scale.  The  other  element  is 
the  condition  and  attitude  of  the  industry 
itself,  which  in  many  ways  seems  to  me 
the  best  in  its  history.  We  are  emerging 
from  a  period  of  expansion.  Now  we  are 
in  the  midst  of  the  task  of  gearing  up  the 
giant  machinery  to  work  at  its  full  efficiency, 
eliminating     waste,     solidifying     its     internal 


*  *  « 


President,  United  Artists  Corp. 
The  new  year  should  mean  greater  pros- 
perity for  the  motion  picture  industry  because 
economists  and  public  men  of  authority  have 
prophesied  greater  prosperity  for  the  entire 
country.  It  is  absolutely  essential  for  the 
producer  to  receive  the  highest  possible  re- 
turns in  rentals  from  theaters  for  his  pic- 
ture, to  enable  him  to  remain  in  business  and 
if,  through  an  ill-advised  policy,  the  exhibitor 
squanders  a  lot  of  money  in  the  managemetit 
of  his  theater,  the  producer  more  than  anyone 

else    sutlers. 

*         •         • 


President,  Fox  Film  Corp. 
There  is  a  clear  indication  that  the  patron- 
age of  the  motion  picture  theater  is  increas- 
ing each  year.  I  look  forward  to  an  even 
greater  increase  for  the  year  1928  for  three 
reasons- — the  added  accommodations  by  way 
of  new  and  magnificer^t  theaters  that  have 
been  completed,  the  progressive  strides  made 
by  the  majority  if  producers  in  making  better 
and  finer  pictures  *  *  *  a  large  new  patron- 
age will  be  attracted  by  Movietone. 
«  «  « 


President,  Universal  Pictures  Corp. 
It  is  obvious  that  something  radical  must 
be  done  about  the  short  product.  *  *  *  j 
would  like  to  see  moves  on  the  part  of  all 
companies  to  cut  down  the  number  of  pro- 
ductions. ♦  ♦  ♦  There  should  be  a  stop 
to    the    tendency    toward    vulgarity    in    picture 

1    incident. 

•  ♦         • 

CECIL    B.    DE    MILLE 

Pictures  will  mean  more  than  personalities 
on  the  screen  of  192'8.  The  personality  of 
itself  will  not  draw.  The  good  picture  even 
lacking  conspicuous  personab'ty  will  be  an 
absolute  success,  whilst  the  picture  not  so 
good,   even    if    it   has    a    great    name    or   names 

to    further    it,   will    not    do   half    so    well. 

*  *  * 


President,  First  Nat'l  Pictures,  Inc. 
The  conference  (Federal  Trade  Confer- 
ence) pointed  the  way  to  a  closer  union  of 
all  branches  of  this  great  industry.  It 
showed  the  value  of  getting  together  for  a 
frank  discussion  of  the  problems  which  we 
must  solve.  I  think  we  are  all  getting  more 
of  what  we  may  term  the  "international" 
viewpoint  in  the  making  of  pictures  and  in 
their  marketing.  As  we  become  more  "in- 
ternational" audiences  will  receive  fresh  in- 
spiration from  the  art  of  foreign  countries. 
We  will  steer  clear  of  the  rut  of  provin- 
cialism and  realize  new  and  momentous  ac- 

*  *  * 


President,  Loew's,  Inc. 
Not  only  do  all  the  leading  bankers  and 
financial  experts  of  America  herald  1928  as 
a  year  of  plenty,  but  all  reports  from  ex- 
hibitors and  from  other  film  merchandising 
sources  also  point  to  a  new  year  of  un- 
paralleled prosperity.  Speaking  as  a  show- 
man, I  can  safely  say  that  never  before  have 
I  seen  motion  pictures  so  consistently  de- 
signed  to   serve   as    universal    entertainment. 

*  *  ♦ 


President,  Educational  Pictures  Corp. 
I  believe  the  outlook  for  the  motion  pic- 
ture industry  in  1928  is  good.  There  is.  as 
I  see  it,  only  one  important  issue  that  is 
holding  up  the  progress  of  the  screen  and 
that  is  the  "presentation"  craze.  And  I  feel 
that  the  yeai  1928  will  see  a  pronounced 
reaction  against  this  and  a  return  to  the 
serious    treatment    which    films    deserve    from 


*  *         * 


First     Vice    President, 
Paramount-Famous  Lasky   Corp. 
I   am   particularly   optimistic   over   the   pros- 
pects of  the   industry   during  the   coming   year. 
I   think,    however,    that    our    greatest    progress 
in    the    next    12    months    will    come    from    con- 

solidation of  our  positions.  *  ♦  »  We  must 
devote  our  attention  to  settling  down,  to 
strengthening  the  place  we  have,  to  the  eli- 
mination   of    waste   and    inefficiency. 


\st    Vice-President,   Pathe   Exchange,    Inc. 

I  firmly  believe  that,  notwithstanding  the 
great  strides  that  the  industry  has  made  in 
the  past  few  years,  they  will  be  dwarfed  by 
those  to  come  in  the  near  future.  The  busi- 
ness is  acquiring  common  «ence.  Efiicient 
and  economic  methods  are  being  installed  in 
every  studio,  and  the  quality  of  the  personnel 
is  receiving  the  same  careful  attention  as  the 
quality  of  the  product.  New  and  keen  minds 
and    new    and   novel    ideas   are   being   acquired. 

*  *  » 


Vice    President    in    charge    of    Production 

Nineteen  twenty-eight's  demands  on  the  in- 
dustry are  going  to  be  even  more  exacting 
than  the  demands  of  the  past  year,  for  the 
reason  that  the  art  of  picture  making  is  going 
through  a  process  of  evolution  which  is  edu- 
cating its  audiences  to  expect  more  and  more 
each  year  from  the  screen.  This  unwilling- 
ness and  desire  of  the  public  to  accept  and 
praise  the  new  originality  in  motion  pictures 
is,  in  my  mind,  the  best  criterion  we  could 
possibly  expect  for  the  successful  future  of  the 

*  *  • 


Vice    President,    Cent    and    Prod.    M'g'r, 
First  National  Pictures,  Inc. 

The  stabilizing  influences  which  have  been 
working  toward  the  betterment  of  the  busi- 
ness during  the  past  year,  will  result  in  a 
still  healthier  condition  during  the  coming 
season.  I  foresee  the  return  to  normalcy 
in  the  exhibiting  field  with  exhibitors  grad- 
ually cutting  down  their  expensive  stage  pro- 
grams and  once  more  concentrating  on  pic- 
tures of  genuine  feature  proportions.  In 
the  exhibition  field,  I  think  a  word  of  cau- 
tion is  necessary  on  the  rapid  acquisition  of 
theater  circuits  by  various  picture  com- 

*  *  * 


Gen'l  M'g'r,   Paramount  Famous   Lasky   Corp. 

The    year   1918    will   bring   a    new    order   of 

co-operation  based  on  the  necessity  of  solving 

the    problems    which    face    the    various    phases 

of    the    industry.       I    have    every    confidence 

that  this   co-operation   from   all   four   sides   will 

develop    during    the    coming    year.      Economic 

necessity,    for   one   thing,    will    force    it.      And 

through   that  co-operation,   through  closer  and 

more    intelligent    study    of    our    problems,    will 

come  a  healthier,   better  industry. 

»  •  » 


Vice-President,     General    Manager    Fox    Film 


I  predict  that  Movietone  will  revolution- 
ize the  operation  of  the  smaller  theaters,  whirh 
are  the  backbone  of  the  exhibition  field.  We 
view  the  new  year  with  enthusiastic  expec- 

President,    West    Coast    Theaters,    Inc. 

The  outlook  of  the  industry  for  the  year 
1928  is  promisingly  important.  The  new 
year  will,  in  all  likelihood,  show  great  prog- 
ress in  the  synchronization  of  motion  pic- 
tures and  sound,  and  every  important  com- 
pany will  probably  be  engaged  in  the  making 
of  pictures  with  sound  producing  devices. 
Such  apparatus  eventually  will  successfully 
replace  the  questionable  music  played  by  or- 
chestras in  small  theaters  where  capable 
instrumentalists  are  not  available. 
*  »  * 


Vice    President,    in    Charge    of    Finances, 
First  National  Pictures.  Inc. 

Slowly,  but  steadily  the  picture  business 
is  eliminating  waste,  harmful  competition 
and  destructive  distrust  arising  from  unfa'r 
methods  of  business.  I  am  sure  we  will 
draw  closer  to  the  financial  stability  of  other 
industry  by  establishing  greater  profits  and 
it  is  not  merely  size,  but  stability  and  finan- 
cial   security    that    makes    an    industry    great. 

*  *  * 

President,  Bozverv  and  East  River  Nat'l  Bank 
Economists  and  important  Government  of- 
ficials see  no  dimunition  in  general  prosper- 
ity for  1928.  Signs  are  not  lacking  that  a 
sa'neness  in  management  and  an  economy 
in  operation  are  asserting  themselves  to  the 
end  that  a  greater  profit  may  be  returned 
from  investment.  From  the  steps  which  are 
sure    to   be   taken,   the    industry    at    large    may 

look  for  a  more  firmly  knit  entity.  As  an 
investment  field,  the  opportunities  will  con- 
tinue to  be  fruitful,  provided — and  this  is 
important — new  financing  is  wrung  dry  of 
watered  stock.  If  this  is  not  done,  the  faith 
of  the  investing  public  is  foredoomed  to  a 
sad  upheaval  and  such  a  condition  would 
present  serious  complications  for  any  in- 

*  *  * 


President,  Warner  Bros. 
The  year  1928  will  see  such  an  improve- 
ment in  motion  pictures,  due  to  the  strides 
being  made  by  Vitaphone  and  Movietone,  that 
theater  owners  and  the  pubhc  throughout  the 
world  will  reap  an  inestimable  benefit. 
«  »  * 


Vice  President  and  General  Manager, 
United  Artists  Corp. 
Pictures  in  picture  houses  is  my  forecast 
for  1928.  *  ♦  ♦  The  Federal  Trade  Commis- 
sion hearing  made  exhibitors  understand  for 
the  first  time  that  producers  and  distribu- 
tors have  problems;  and  it  certainly  must 
have  opened  the  eys  of  many  producers  to 
problems  of  exhibitors.  It's  trade  suicide 
for  these  factors  not  to  recognize  'each 
other's  problems,  because  each  is  dependent 
on  the  other.  And  because  of  this  knowl- 
edge, now  quite  general  and  the  Trade  Com- 
mission hearings,  I  think  1928  will  see  great- 
er   harmony. 

♦  *         * 


Vice-President,  Pathe  Exchange.  Inc. 
WTien  a  picture  is  so  fine  that  there  is 
nothing  in  it  to  advertise,  compelling  the  the- 
ater manager  to  keep  his  attraction  a  secret 
from  his  patrons,  there  is  bound  to  be  bad 
business.  The  picture  business  has  had  plenty 
of    such    attractions.      Another    year    will    see 

fewer  of  them. 

♦  *  * 


The  irritation  of  the  picture-going  public 
against  "presentations"  will  reach  a  head  in 
1928.  We  shall  see  a  definite  return  to 
the  showing  of  pictures  by  themselves,  alone 
and  unimpeded  by  cheap  vaudeville.  The 
public  has  spoken.  The  public  wants  pic- 
tures when  it  goes  to  see  pictures;  vaude- 
ville when  it  goes  to  see  vaudeville.  It  does 
not  want  the  two  things  mixed. 
*  *  * 

M.    H.    HOFFMAN 
Vice    President    and    General    Manager 
Tiffany-Stahl    Prod. 

The  greatest  waste  is  in  unjustifiable  over- 
head, in  expensive  generals  and  underpaid  ot 
incompetent  soldiers.  Too  many  executives 
—too  few  workers.  ♦  *  ♦  The  ever  existing 
bugaboo  of  monopoly  may  be  threatening  to 
those  who  are  afraid  to  stand  on  their  own 
feet,  but  fortunately  brains,  enterprise  and 
finance  cannot  very  well  be  monopolized,  nor 
can   there   be   a    monopoly   on    public   taste. 


General  Counsel,  Film  Boards 
Material  improvement  in  production.  Con- 
tinued efficient  distribution.  Resumption  of 
use  of  pictures  by  theater  owners  in  their  sale 
of  entertainment,  resulting  in  a  better  satis- 
fied public.  Better  understanding  and  more 
satisfactory  business  relations  than  ever  be- 
fore between  the  buyers  and  sellers. 

♦  *         » 


President,  Columbia  Pictures  Corp. 
The  forthcoming  year  is  sure  to  witness 
many  new  mergers  and  a  gradual  tightening 
up  of  the  industiT-  This  will  be  just  as  true 
of  theaters  as  of  production.  The  industry  is 
greater  than  any  individual  or  group  of  indi- 
viduals now  engaged  in  it,  and  the  sifting 
down  process  that  is  inevitable  will  hnd  a 
greater  motion  picture  industry  at  the  end  ot 
the  new  year.        ^         ,         « 


I  would  like  to  see  the  producers  realize 
the  fact  that  it  would  pay  more  to  strengthen 
the  consistency  of  the  program  by  eliminat- 
ing the  so-called  Broadway  runs  and  plac 
ing  these  pictures  immediately  into  the  first- 
run  houses,  thereby  stimulating  the  entire 
program.  *  '  »  At  no  time  will  vaudeville  or 
variety  have  a  place  in  our  program.  Every- 
thing must  be  a. picture,  but  not  necessarily 
always    in    cellulo^id.      ^  ^ 


President,    Gotham   Prod. 
The    year    will    see    more    new    stars    come 
into   prominence  than   in   several   seasons  past^ 
Very    few   stage    plays   will    reach   the   screen 

in  1928,  but  many  more  books  will  be  filmed 
and  many  of  them  based  on  famous  works 
of  literature,  the  surface  of  which  has  hardly 
been  scratched  because  of  the  extreme  cost 
ot  production  and  the  reluctance  of  the 
public  m  the  past  to  patronize  them— a  stale 
of    affairs    which    is    rapidly    passing. 


Vice    President,    First    Nat'l    Prod.    Corp. 

On  the  eve  of  1928,  I  have  more  confi- 
dence in,  and  enthusiasm  for,  the  motion 
picture  industry  than  ever  before — and  I 
have  always  been  enthusiastically  confident 
•  *  * 


President,  Sterling  Picture  Corp. 
This  is  the  situation  which  independent 
producers  have  to  face:  It  is  no  longer 
a  question  of  stories,  players,  directors  of 
pictures.  With  producer-distributor  alliances 
in  the  theater  field,  outlets  which  mean  real 
money  in  the  form  of  rentals  are  difficult 
to  secure.  If  the  avenue  were  thrown  open — 
not  wide  open,  necessarily — liut  partly  so — 
the  principal  problem  of  the  independent 
producer    will    have    been    solved. 

*  *  * 


Vice  President,  Christie  Film  Corp. 
Theater  men  are  finding  out  that  regard- 
less of  huge  sums  of  money  s])ent  on  the 
bill,  there  is  still  some  element  lacking  which 
pleases  an  enormous  amount  of  fans.  And 
that  missing  link  is  the  standard  two-reel 
comedy:  the  guaranteed  laugh  producer. 

*  *  * 


Sales  M'g'r  M.  P.  Dcp't,  Eastman  Kodak 
Everything  seems  to  indicate  that  motion 
picture  patronage  will  be  better  than  ever, 
and  this  means  greater  prosperity  to  the  in- 
dustry  during    1928. 

*  *         * 


President,  Rayart  Pictures  Corp. 
Nineteen  twenty-seven  brought  about  a 
lesson  that  will  lead  to  the  stabilization  of 
selling  for  the  new  year.  The  mad  panic 
to  get  out  yearly  announcements  in  March 
and  April,  instead  of  working  toward  in- 
creased sales  proved  a  boomerang  for  <lc 
creased  sales.  Already  producers  and  dis- 
tributors are  laying  plans  for  less  number 
of  pictures  but  far  better  ones. 
»  *  * 


Du  Pont  Pathe  M'f'g  Co. 
After  a  record  year  of  world  prosperity,  in 
which  America  has  shared  generously  in  pro- 
portion to  her  contribution,  our  country  seems, 
so  far  as  underlying  conditions  may  be  con- 
sidered a  barometer,  to  be  facing  blue  skies 
and  clear  weather,  with  enough  business  to 
keep  American  industry  fully  occupied.  The 
motion  picture  industry  seems  to  be  no  excep- 
tion  in   this   respect. 

♦  »  » 


President,  Excellent  Pict.  Corp. 
The  coming  year  will  be  one  of  prosperity. 
As  regards  independent  producers  and  distrib- 
utors, the  outlook  is  particularly  favorable. 
Buyers  have  learned  in  the  last  18  months 
that  the  independents  are  offering  very  good 
values  and,  in   the  final   analysis,  that  is  what 


»  •  • 

The  Outlook  Abroad 

Experts  dealing  with\the  foreigv 
market  which  contributes  from  35 
to  45  v<^i'  cent  of  the  woi-ld's  gross 
generally  agree  that  the  situation 
abroad  tvill  have  to  be  handled  with 
a  good  deal  of  discretion  in  1928. 
There  seem  to  be  no  misgivings  ex- 
pressed about  the  future  of  Amer- 
ican pictures  in  overseas  markets, 
but  the  opinion  is  rather  generally 
expressed  that  the  industry  here 
would  do  well  to  further  study  the 
requirements  of  the  territories  which 
they  are  serving. 


Gen'l    M'g'r     Foreign    Department    Paramount 

Famous-I-asky    Corp. 

The    success    of    any    organization    engage' 

in    the    distribution    of    pictures .  abroad    will 

e    gauged    largely    in    1928    by    ■•■;,.•-''"'•*>', '"^ 

procfuce''   pictures    h.ying    an     inte    and 

(Continued   on   Page    12) 




Sunday,  January  1,  1928 

See  1928  Outlook 

As  Brightest  Ever 

(Co)itinued  from  Page  11) 
international  appeal.  There  is  at  the  pres- 
ent time  and  always  will  be  a  worthwhile 
foreign  market  for  such  proilnce  as  can 
measure  up  to  a  rigid  standard  of  entertain 
nient  which  will  appeal  to  the  discriminat- 
ing tastes  of  the  tens  of  millions  of  mo- 
tion  picturcgoers   throughout   the   world. 

*  *  » 

yice-Prcsidcnt  in  Charge  Foreign  Distribu- 
tion, 1st  Nat'!  Pictures,  Inc. 
To  my  mind,  the  problem  that  most  di- 
rectly affects  the  American  industry  in  its 
activities  abroad,  is  going  to  be  the  qiie;- 
tion  of  European  competition,  with  particu- 
lar reference  to  artificial  assistance  given  to 
it  by  Government  enactment.  *  *  *  It  would 
have  been  much  better  for  the  European 
countries,  in  their  search  for  plans  to  de- 
velop their  own  industry,  to  devise  ways  and 
means  that  would  have  afforded  their  films 
free  access  to  the  markets  of  the  world,  rather 
than   barred    access. 

Export  M'g'r,  Universal  Pictures  Corp. 
The  battle  of  1928  will  be  fought  and  won 
in  Hollywood,  not  across  the  seas.  If  Amer- 
ica is  to  maintain  her  present  position  abroad 
the  product  will  have  to  improve.  The  prog- 
ress that  American  companies  make  in  the 
foreign    field   will   depend   upon   the  quality   of 

their  product. 

*  •         • 


Gent  M'g'r,  Prod.  Intcrn'l  Corp. 
In  sjiite  of  "kontingent"  and  quota  sys- 
tems, the  American  picture  will  remain  the 
backljone  of  exhibitor  requirements  in  all 
countries  of  the  world,  except  Germany  and 
Russia,  for  many  years  to  come.  The  test 
is  to  take  away  from  the  British  exhibitor 
his  supply  of  American  pictures  and  his 
business   would   be  a   losing   proposition   within 

a   few    months. 

♦  *  * 


ViccPrsidcnt,     in     Charge    Foreign    Distribu- 
tion,   FBO    Pictures    Corp. 

Unless  Hollywood  begins  soon  seriously  to 
consider  the  international  viewpoint,  the  pres- 
ent position  of  American  pictures  in  the 
world  market  will  be  greatly  jeopardized  by 
the  competition  of  international  pictures  pro- 
duced abroad.  I  look  for  a  tremendous  in- 
crease in  seats  and  box-office  revenue  in 
virtually  every  foreign  territory  in  the  ne.xt 
few  years  in  spite  of  which,  1  anticipate  a 
critical  period  in  the  expansion  of  distribu- 
tion   of    American    product. 

*  *  * 


President,    Export   and   Import   Film   Co.,   Inc. 

The  foreign  outlook  for  American  pictures, 
seems  to  be  brighter  than  ever  before,  owing 
to  the  fact  that  the  so-called  "home"  pro- 
ducers in  each  of  the  foreign  countries  have 
become  more  or  less  *'fly-by-night*'  producers. 
since  they  are  making  a  picture  now  and 
then.  When  one  producer  stops  another 
company  is  formed  and  makes  another  pic- 
ture, generally  a  bad  one  which  forces  the 
theater  owners  to  look  for  a  guaranteed  out- 
put.      The     only    one     they     can     get     is     the 

American   picture. 

♦  »  ♦ 


//:  Charge  Foreign  Department  M.  P.  Prod, 
and  Dist.  of  America 
The  healthy,  sound,  fundamental  condi- 
tion of  motion  pictures  which  today  exists 
throughout  the  world  is  based  on  the  in- 
creased interest  of  the  public  in  every  country 
of  the  world  for  this  popular  form  of  enter- 
tainment, regardless  of  the  nationality  of  the 
picture.  Just  so  long  as  this  condition  lasts, 
the  motion  picture  industry  is  standing  on 
very  .solid  ground,  and  this  in  itself  will  do 
more  to  bring  about  universal  civilization 
built  on  Occidental  ideas  than  any  other 

•  •         • 


Vice-President,     in     Charge    Foreign    Distribu- 
tion   United    Artists    Corp. 
The    outlook    for    1928    should    be    healthier 
than  ever  before  inasmuch  as  there  has  been  a 
more  thorough   understanding  as  to  the  needs 
'  of    the    foreign    exhibitors    by    American    dis- 
tributors.     In   other  words,   the  American   in- 
dustry   has    fully    awakened    to    the    fact    that 

what  is  one  man's  meat  is  poison  to  another. 

*  •         « 


President,  Richmount  Pictures  Corp. 
The  outlook  in  the  foreign  market  does  not 
seem  to  be  quite  as  favorable  as  that  enjoyed 
by  American  exporters  during  the  past  few- 
years.  Our  principal  source  of  revenue  is 
England.     England  recently  passed  the  quota. 

I  am  somewliat  afraid  that,  with  the  added 
interest  in  British  production,  we  will  have 
instead   of   7%    British   pictures   the   first   year 

at  least  20%. 

*  *         * 


President,  E.  L.  Klein  Corp. 
The  success  of  Atuerican  productions 
abroad  is  no  different  in  reality  than  in  our 
own  country,  for  good  box-office  attractions 
will  make  money  for  the  producer  and  the 
distriliutor  regardless  of  where  they  are 
made,  and  likewise,  our  better  productions 
will  be  welcome  at  all  times  in  the  foreign 
markets  where,  however,  there  is  no  demand 
for     junk    any     more     than     there     is     in     the 

L'nited    States. 

*  *  » 


President.  AB.4  Film  Corp. 
We  still  lead,  but  to  maintain  this  lead, 
the  producers  must  forget  old  standards  and 
take  into  consideration  the  psychology  and 
correct  customs  of  people  in  the  various 
countries  and  not  dump  upon  them  the 
stereotyped    American    sweetened    melodrama. 

—  Happy  New   Year  — 

F.  B.  O.  Salesmen 
Okay  Drive  Contracts 

(Continued    from    Page    3) 

right  has  been  vested  in  salesmen. 

Under  the  plan,  as  prepared  by  Lee 
Marcus,  sales  manager,  salesmen 
paste  a  special  sticker  seal  on  the 
contract,  carrying  the  signature  of  the 
particular  salesman  making  the  deal. 
The  drive,  according  to  Marcus,  is 
exceeding  expectations,  wTth  indica- 
tions that  Feburary  will  mark  the 
high  mark  of  FBO  bookings. 

Five  features  and  four  short  sub- 
jects, in  addition  to  the  three  Jubilee 
specials,  will  be  released  by  FBO 
during  February.  The  three  specials 
will  be  "Coney  Island,"  "Legionnar- 
ies  In  Paris"  and  "Chicago  After 

Other  features  releases  are:  "Fangs 
of  the  Wild,"  "Her  Summer  Hero," 
'Wallflowers"  and  "The  Riding  Re- 
negade." The  four  short  subjects 
are  a  two  reel  Mickey  McGuire  sub- 
ject, Fat  Men  Comedy,  and  News- 
"laiifs  Nos.  12  and  13. 

■ —  Happy  New   Year  — 

Amateur  Cinema  League 
Plans  New  York  Theater 

(Continued    from    Page    3) 

New  York,  states  "The  Sun."  The 
enterprise  is  a  part  of  the  Amateur 
Cinema  League,  which  has  estab- 
lished local  clubs  throughout  the 
United  States. 

The  organization  is  a  non-profit 
organization  in  behalf  of  better  pic- 
tures, and  the  New  York  bureau 
includes  Otto  Kahn,  Anne  Morgan 
and  Harrjf  Flagler  among  its  direc- 
tors. There  are  now  40  amateur  pic- 
ture clubs  organized  in  which  neigh- 
borhood or  city  groups  are  produc- 
ing four-reel  pictures.  Col.  Roy  W. 
Winton  is  managing  director  of  the 
league,  with  headquarters  in  New 
York.  Winton  states  that  member 
clubs  are  now  exchanging  films,  and 
that  clubs  have  been  formed  in  Ger- 
man v,  Austria,  England,  Japan  and 
Australia,  and  the  movement  is 
spreading    everywhere. 

—  Happy  Nnv   Year  — 

Morton  Firm  Gets 
Magnolia  Distribution 

(Continued    from    Page    3) 

nolia  division  in  future  will  confine 
activities  to  manufacture  of  the  ma- 
chine, under  direction  of  George 
Parker,  The  instrument  has  Ijccn  in- 
stalled in  a  number  of  theaters  of  the 

And  That's  That 


Eastman,  Eastman-Kodak  found- 
er, are  legion,  but  none  more  im- 
pressive than  hi.s  gift  of  $1,000,000 
for  erection  of  a  dental  clinic  in 

—  Happy  New   Year  — 

Congratulations  to  Mary  Maberry, 
ex-Mack  Sennetter,  who  becomes  a 
leading  woman  in  a  new  ivestem 
being  produced  by  Fred  McConnell 
at  Metropolitan  studios. 

■ —  Happy  New   Year  — 

Frank  Pope  of  Pathe  wants  to 
know  whether  Charlie  Chaplin's  "A 
Dog's  Life,"  recently  revived,  is  the 
screen's  first  dog  picture.  Anyway, 
it's  a  hound  for  laughs. 

—  Happy  New  Year  — 
Edwin  Boiver  Hesser,  art  photog- 
rapher, is  entrusted  with  the  Tech- 
nicolor  sequences   in   Mack   Sennett 
Girl  comedies. 

—  Happy  New   Year  — • 
Dorothy    Janis,    screen    newcomer, 

is  reported  to  make  a  strong  bid  for 
screen  recognition  in  "Fleetwing," 
under  direction  of  Lambert  Hillyer 
for  Fox. 

- —  Happy  Neiv   Year  — 

Al  St.  John,  former  Fox  two  reel 
comedy  star,  appears  in  a  prominent 
role  in  Tom,  Mix's  new  picture, 
"Cheyenne,"  ivhich  Gene  Forde  di- 

■ —  Happy  New  Year  ■ — ■ 

Congratulations  to  Al  Tuchman. 
on  his  promotion  by  "Jimmy" 
Grainger  to  head  of  advertising  ac- 
cessory sales.  He  now  is  on  a  tour 
of    exchanges. 

—  Happy  New  Year  — 

We  don't  know  just  what  John- 
nie Manning  of  the  Criterion,  New 
York,  received  for  Christmas,  but 
we  hope  it  ivasn't  a  pair  of  gloves. 
Johnnie's  a  bit  touchy  about  some 

—  Happy  New  Year  — 

May  McAvoy  paid  us  an  unofficial 
visit  the  other  day.  All  the  nice  things 
ever  said  about  May — and  they  are 
plenty — now  go  double  in   spades. 

—  Happy  New  Year  — 
Norma  Talmadge  and  "The  Dove," 

her  first  United  Artists  picture, 
were  honored  by  the  U.  S.  Air  Mail 
in  Hollywood  on  Friday  last  through 
christening  of  a  mail  plane,  "The 

Christmas  Fantasy  is 
B'klyn  Strand  Feature 

For  holidays  presentation  was 
'Christmas  Fantasy,"  with  two  large 
Christmas  trees  flanking  stage. 
Opened  in  one,  with  a  newsboy  com- 
ing out  in  front  of  the  fabric  draw 
singing  "Rags,"  with  steel  blue  spot 
from  dome  covering  him.  At  con- 
clusion, he  did  a  pantomime  of  a 
newsboy  trying  to  keep  warm  in  the 
cold  as  the  curtains  opened,  showing 
tableau  of  angles  in  full  stage  behind 
scrim.  Newsboy  slowly  made  exit  as 
soprano  of?  stage  sang  "Holy  Night" 
while  ballet  went  through  prepared 
routine,  with  four  light  blue  spots 
from  either  side  on  set  and  violet 
floods  from  dome  on  scrim.  At  con- 
clusion of  this,  Fitzpatrick's  color 
film  "Mary's  Little  Lamb"  was 
thrown  on  screen  while  the  orchestra 
played.  Then  screen  was  raised  dis- 
closing a  nursery  set  in  center  of 
which  was  a  huge  bed.  Members  of 
the  ballet  were  dressed  in  kiddie  pa- 
jamas, and  went  through  a  dance, 
after  which  all  piled  in  bed.  Lights 
were  dimmed,  as  Santa  Claus  with 
pack  on  his  back  entered  singing 
'Toyland."  Children  awakening  dis- 
covered Santa  Claus  and  rushed  him, 
getting  toys  and  .dolls.  Followed  a 
novelty  dance  in  which  kiddie  cars 
played  a  prominent  part.  Santa  Claus 
made  exit  as  children  returned  to 

—  Happy  New  Year  — 

Chaplin  Schedules  3 
Features  for  New  Year 

(Continued    from    Page    3) 

an  is  now  searching  for  a  player  to 
assume  the  title  role.  Some  scenes 
will  be  taken  in  France.  The  third 
picture,  a  comedy,  will  be  started 
after  this  is  completed  with  Chaplin 


1108  Sixteenth  Street 
Washington,  D.  C. 

Co-operating  with  42  Govern- 
ments and  loaning  films  free 
and  speakers  throughout  the 
world  for  the  purpose  of  public 

Schools,  Churches  and  Clubs 

using  Motion  Pictures 

Should  Subscribe  for 


and  keep  up-to-date  with  the 
new  films  and  new  equipment 

'*  1001     FILMS*'     ( Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

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specif);  Prints 
on  Eastman  Film 

The  commanding  position 
which  Eastman  film  occupies  to- 
day has  been  won  by  years  of 
consistently  high  quality,  backed 
by  years  of  cooperation  with 
the  industry. 

To  get  the  highest  possible 
photographic  quality  on  your 
screen,  always  specify  prints  on 
Eastman  Positive. 




Metro'Goldwyri'Mayer  announces  for  the 

coming  months  the  greatest  iveek'tO'tveek 

release  schedule  in  picture  history! 



„.     ivcrtise  yitur  run 
'^Mmuhuneous    n-ti/i    its 
tl-brcakinx   $Z.0() 
ing  <i(  the  Embus.%\ 
'ire,  N.  : 





In  Old  Ueidelberg 

Production  with  Jean  Hersholt 

Adi*ertise  it  direct  from 

4  Hin  months  at  the 

,$2.(X)  Asfor 

DEC.  31 

QUALITY  STREET  (Marion  Duties) 

JAN.  7; 
WEST  POINT  (William  Haines) 

JAN.  14 
THE  DIVINE  WOMAN  (Greta  Garbo) 

JAN".  21 
BABY  MINE  (Karl  DaneGeo.  K.  Arthur) 

JAN.  21 

LAW  OF  TH€  RANGE  (Tim  McCo>) 

■Jan.  25 

PULLMAN   PARTNERS  (Norma  Shearer) 

FEB.  4 
ROSE-MARIE  (St>eeial) 

FEB.  1 1 

FEB.  25 
THE  SMART  SET  (William  Haines) 

MAR.  3 
THE  CROWD  (King  Viaor  Stfecial} 

MAR.  10 
FORBIDDEN  HOURS  (Ramon  Navarro) 

MAR.  17 
THE  PATSY  (Marion  Davies) 

MAR.  24 

BRINGING  UP'FATHER  (Cosmo/>o/it«n) 

MAR.  24 
WYOMING  (Tim  McCoy) 

MAR.  31 

APR.  7 

WICKEDNESS  PREFERRED  (CoWv-Pringfi)       LAUGH,  CLOWN,  LAUGH  (Lon  Chaney) 

FEB.  J  8 
THE  BIG  CITY  (Lon  Chaney) 

APR.  14 

THE  COSSACKS  (John  Gilbert  Special) 

.APR.  21 





VOL.  XLIII     No.  2 

Tuesday,  January  3,  1928 

Price  5  Cents 


The  Noose 

HERE  is  at  least  one  an- 
swer to  the  cry  for  better 
pictures.  This  one  is  a 
pip.  It  starts  with  a  bang.  A 
flash  of  the  main  title,  and  be- 
fore you  are  settled  comfort- 
ably in  your  seat  you  are  ab- 
"lorbed  in  a  tense,  honest,  grip- 
ping story.  Dramatic  situations 
come  with  machine-gun  rapid- 
ity. As  the  story  moves  along 
t  becomes  stronger,  ending,  in 
our  modest  estimation,  in  the 
finest  dramatic  sequence  of  the 

When  a  picture  can  bring  tears  to 
the  eyes  of  hardened  old  movie  crit- 
ics it  must  have  something.  Here's 
a  picture  that's  got  IT.  We'll  go 
further  and  say  it's  got  THEM.  It's 
got  everything.  When  it  comes  to 
the   box  office   it   can't   miss. 


When  Dick  Barthelmess  is  at  his 
best  few  of  the  youngsters  can  keep 
pace  with  him.  As  Nickey,  Willard 
Mack's  pathetic  and  sympathetic 
central  character,  he  does  the  finest 
work  of  his  career,  sincere,  forceful, 

John  Dillon  has  done  a  first  class 
workmanlike  job  in  directing.  In 
the  hands  of  a  less  competent  chief 
the  production  might  have  been  just 
another  picture.  Lina  Basquette 
comes  into  the  limelight  with  an  ex- 
cellent performance  as  the  cabaret 
dancer.  It  is  the  finest  thing  she 
has  done.  It  is  our  guess  that  you 
will  hear  considerably  more  of  this 
young  lady.  Others  in  the  cast 
deserving  of  mention  are  Montagu 
Love  as  the  suave  gang  leader, 
Thelnia  Todd  as  the  society  girl  and 
-Alice  Joyce,  looking  lovelier  than 
ever,  as  the  governor's  wife.  The 
production  was  supervised  by  Henry 

First  National 

"The  Noose"  is  another  feather  in 
the  cap  of  First  National.  More  like 
this  one  and  you  will  hear  less  ar- 
gument about  the  need  for  high 
priced  presentations.  First  National 
has  been  turning  out  some  splendid 
pictures  lately.  Unless  our  Coast 
stafif  are  missing  by  a  mile  there  are 
other  exceptional  sleepers  on  the 
way  from  this  organization.  After 
an  in-and-out  year  we  are  glad  to 
see  First  National  again  in  the  very 
front  row  of  the  production  parade 
What  this  business  needs  is  MORE 
good  pictures  and  First  National  is 
doing  more  than  its  share  in  making 



Unprecedented  business  was 
ushered  in  with  the  new  year 
yesterday  in  Broadway  thea- 
ters, with  wired  reports  from 
key  cities  indicating  that  the 
box  office  betterment  was  gen- 
eral throughout  the  country. 

New  Year's  Eve  found  the- 
aters, in  greater  measure  than 
ever  before,  offering  special 
midnight  shows. 


Minneapolis— Plan  for  appeal  of 
the  decision  of  Federal  Judge  Cant 
in  favor  of  former  stockholders  of 
the  Garrick.  giving  them  control  of 
the  theater  and  a  cash  settlement  on 
ground  of  alleged  mismanagement 
and  misuse  o£  funds,  is  being  speed- 
ed by  Finkelstein  &  Ruben,  William 
Hamni  and  the  Twin  City  Amuse- 
ment Trust  Estate. 

The  decree  specifies  that  the  stock 
be  returned  to  former  shareholders 
without  pavment  and  division  of 
$351,000.  The  defendants  owe  the 
Miles  Theater  Corp.,  which  owned 
the    theater,    $585,000,    but   the   court 

(Continued    on    Page    4) 

"Jerry"  Beatty  Takes  Over 
New  Post  at  First  Nat'l 

Jerome  Beattv  today  assumes  sup- 
ervision of  the  First  National  adver- 
tising, publicity  and  exploitation  de- 
partments. On  Tan.  8  he  is  sched- 
uled to  go  to  the  Coast.  No  changes 
in  the  department  are  to  be  made. 
Beattv  has  been  in  the  industry 
since  1915,  when  he  joined  Essanav, 
after  ten  years  of  newspaper  work. 
Successivelv  he  has  been  with  Than- 
hauser.  Paramount,  Universal  and 
the  Will   H.   Hays  organization. 

Biechele  Attack  Whets  Interest 
in  Contract  Meeting  Jan.  31 


Appointment  of  Dan  Michalove  as 
southern  division  manager  and  resig- 
nation of  E.  A.  Eschmann  as  head 
of  the  eastern  division,  are  announced 
by  Phil  Reisman,  general  sales  man- 
ager of  Pathe.  The  changes  are  ef- 
fective  immediately. 

Michalove,  who  has  been  in  the 
industry  for  a  number  of  years,  until 
recently  was  general  manager  of 
Universal  Theaters,  having  previous- 
ly been  head  of  the  company's  dis- 
tributing and  exhibiting  activities  in 
the  South.  Eschmann  returned  to 
Pathe  following  absorption  of  As- 
sociated Exhibitors,  of  which  he  had 
been  sales  manager.  He  previously 
occupied  a  similar  post  with  First 
National.  No  successor  to  Eschmann 
has  been  named. 


London— Boreham  Wood,  12  miles 
north  of  London,  where  several  of 
the  leading  producers  have  studios, 
has  been  renamed  Hollywood.  Ex- 
tensive plans  are  under  way  to  build 
up  the  village  into  the  film  center  for 
the  British  industry.  Other  compa- 
nies are  prepared  to  open  studios 
there  and  make  it  their  headquarters. 

A  goal  of  30,000  population  is 
aimed  at,  with  a  preview  theater  and 
all  the  other  essentials  to  m->ke  the 
new  Hollywood  a  counterpart  r.(  the 
\inerican  film  center. 

Protest  Made  by  T.O.C.C. 

on  Chicago  as  Place 

of  Meeting 

With  interest  in  the  event  whetted 
by  an  attack  on  R.  R.  Biechele. 
chairman  of  the  unaffiliated  exhib- 
itors' committee,  the  contract  com- 
mittee, named  at  the  Trade  Practice 
Conference  to  draft  proposed  changes 
for  the  uniform  contract,  meets  Jan. 
31  at  Chicago.  The  attack  on  Bie- 
chele was  precipitated  by  a  telegraph 
he  sent  Will  H.  Hays,  pledging  the 
continued  cooperation  of  the  western 
Missouri  and  Kansas  exhibitor  unit, 
which    he    heads. 

Biechele,  in  reply  to  the  attack, 
stated  he  had  no  apology  to  make  on 
his  stand.  His  position,  and  past 
record,  are  defended  editorially  by 
Associated  Publications,  regionals 
published   by   Ben   Shlyen. 

Meanwhile,  protest  has  been  sent 
Hays  by  the  Theater  Owners  Chani- 
ber  of  Commerce.  New  York  exhib- 
itor unit  against  the  plan  to  hold  the 
committee  meeting  outside  New 
York.  The  organization  at  the  Trade 
Practice  Conference  refused  repre- 
sentation on  the  committee,  because 
of  the  impression  the  meetings  would 
be  held  in  New  York.  A  special 
committee  has  been  appointed  by  the 
T.O.C.C.  to  draft  recommendations 
to  the  contract  committee. 

M.  B.  Shanberg  Heads  "U" 
Theater  Chain  in  K.  C. 

Kansas  City— M.  B.  Shanberg,  for- 
mer city  manager  of  Loew's  theaters 
here,  has  become  general  manager 
of  the  Sears-Harding  chain,  operated 
by  Universal.  There  is  a  report  here 
that  Universal  may  sell  its  interest 
in    the    chain    to    the    former   owners. 

There  is  no  truth  to  report  that 
Universal  might  sell  its  interests  m 
the  Sears-Harding  chain,  E.  H- 
Goldstein,  treasurer  of  Universal, 

President  Favors  Prompt 
Action  on  Tax  Cut  Bill 

IVashing'on    Bureau   of    THE   FILM   DAILY 

Washington— Sidetracking  of  the 
revenue  bill,  which  provides  for  tax 
exemption  on  tickets  up  to  $1.  's 
not  sponsored  by  the  Administration, 
according  to  the  President.  The  .Ad- 
ministration he  says,  favors  immedi- 
ate action  on  the  bill,  Prov'ded  tax 
reduction  does  not  exceed  the  ^ZZ.\- 
000  000  cut  recommended  by  the 
Treasury.  Republican  leaders  arc 
seeking  postponement,  while  Demo- 
crats and  insurgent  Republicans  op- 
pose the  plan. 

T.O.C.C.  Names  Committee  to 

Work  for  Brookhart  Bill 

Support  of  the    ''rookhart  bill,   re- 
cently    introduced    in     Congress    by 
(Continued    on    Page    6) 


Embracing  practically  every 
state  in  the  union,  every  key 
city  as  well  as  other  towns 
large  and  small,  poll  of  critics' 
.votes  to  determine  the  ten  best 
pictures  of  1927  is  assuming 
record  proportions.  Two  hun- 
dred and  sixty-five  critics  have 
voted  to  date  with  lists  still 
coming  in.  The  selection  is 
one  of  the  many  features  of  the 
BOOK  to  be  published  in  Jan- 





Tuesday,  January  3,  192J 


Vol  XLII  No.  2    Taesday,  Jan.  3, 1928       Price  5  Cents 



Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
FoU;,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign.  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 

Amer.  Seat.  Vtc. .  . 
*Am.  Seat.  Pfd... 
*Balaban  &  Katz.. 
*Bal.  &  Katz  Vtc. 
'Eastman  Kodak.  . 
♦East.  Kodak  Pfd. 
*tFilra  Inspection. 
•First  Nat'l  Pfd.. 
Fox  Film  "A"  .  .  . 
tFox  Theaters  "A" 
•Intern'l  Project. . . 
tTKeith's    6s    46    .. 

Loew's,    Inc 

ttLoew's  6s  41ww. 
ttLoew's    6s41x-war 

*M-G-M    Pfd 

*M.  P.  Cap.  Corp.. 
Pathe  Exchange  . . 
Pathe  Exch.  "A".. 
ttPathe  Exch.  7s 
Paramount  F-L.  .  . 
♦Paramount    Pfd.     . 


**Roxy     "A" 25 

♦*Roxy    Units     26 

**Roxy   Common    .  .      dVi 
**Skouras    Bros.     .  .    41 
Stan.   Co.    of   Amer.  54 
*tTrans-Lux   Screen   .... 
•♦United   Art.   Com.   15 
•♦United    Art.    Pfd.  85 

•Univ.     Pictures 

Univ.     Pict.     Pfd...  100 

♦tWarner     Bros 

Warner    Bros.    "A"  22}^ 






37  80 


Low    Close      Sales 










































•Last  Prices  Quoted   ••Bid   and   Asked    (Over 

the  G>unter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  4  KaU  is  listed  on  the 
dhicago  Board;  Skouras  on  the  St.  Loai* 
Stock   Exchange  and   Stanley  in  Philadelphia. 




special  Designs  for 
all  Holidays. 

Write  for  Samples 


Cincinnati,  Ohio 

The  Broadway  Parade 

THE   New   Year  starts  with  nine  long-runs  carried  over  from  1927.      "Helen  of 
Troy"  was  forced  to  close  at  the  Globe  due  to  expiration  of  the  lease.     All  the 
attractions  enjoyed  good  business  this  past  week,  sharing  in  the  holiday  trade 
that  has  been  livening  up  the  box-offices  along  the  main  street. 

Picture  Distributor  Theater  Opening   Date 

"Wings"     Paramount     Criterion      Aug.   12 

"Sunrise"     Fox    Times   Square    . . .  Sept.  23 

"The  Jazz   Singer"    ....  Warners    Warners     Oct.      6 

"Uncle  Tom's  Cabin"   ..Universal     Central    Nov.     4 

"The   Gauche"    Ufflted    Artists    . .  Liberty    Nov.    21 

"Love"    M-G-M     Embassy    Nov.    29 

"The  Devil  Dancer"    United   Artists    ..Rivoli    Dec.     16 

"Chicago"     Pathe     Gaiety     Dec.    23 

"The   Enemy"    M-G-M    Astor    Dec.  27 

List  Theater  Changes 
in  Wisconsin  Territory 

Milwaukee — Recent  theater  changes 
in  this  territory  include  the  Lyric, 
Gladstone,  Mich.,  which  formerly 
operated  by  L.  Creton,  Mich.,  has 
been  taken  over  by  S.  Miller  and 
P.  W.  Fischer.  The  Rialto,  Norway. 
Mich.,  has  been  taken  over  by  Theo- 
phil  Vanden  Bergh  from  Theodore 
Sophie,  while  at  Marenisco,  Mich.,  C. 
A.  Pratt  has  disposed  of  his  Maren- 
isco to  Homer  W.  Reace.  In  Wiscon- 
sin the  Town  Hall  at  Cedar  Grove 
has  been  taken  over  by  Dr  A.  Bos- 
cuail    from    Donald    Fischer. 

$10,000  Fire  at  Alliance,  O. 
Alliance,  O. — The  American  suffer- 
ed a  $10,000  loss  by  fire  last  week 
caused  by  defective  wiring.  The 
American  belongs  to  Jack  Steinberg 
who  also  owns  the  Star,  Alliance, 
and  the  Regent,  Youngstown. 

$30,000  Fire  Damages 

Plaza  at  Philadelphia 

Philadelphia— The  Plaza,  Broad  St. 
above  Porter,  was  damaged  bv  fire 
to  the  extent  of  $30,000.  The  fire 
originated  below  the  floor  of  the 
stage  during  a  performance.  Panic 
was  averted  by  the  coolness  of  the 
organist  who  continued  to  play  while 
the  operator  kept  the  feature  going. 
Girl  ushers  went  quietly  among  the 
500  patrons  and  assured  them  there 
was   no   danger. 

Lee    Leaving    Sterling 

Manfred  Lee,  publicity  and  adver- 
tising director  of  Sterling  is  sever- 
ing his  connection  with  that  com- 
pany on  January  1.  He  anticipates 
eventually   writing    for    the    screen. 

$85,000   Fire  in  Moline 

Moline,  111.— The  Mirror,  at  6th 
Ave.  and  ISth  St.  was  destroyed  by 
fire  at  a  loss  of  $85,000,  most  of 
which  is  covered  by  insurance.  It  is 
believed  that  a  lighted  cigarette 
dropped  near  the  stage  started  the 
fire.  An  explosion  in  the  picture 
booth  completed  the  destruction. 

Form    New   British   Company 

London — -Victor  Savill,  formerly 
with  Gaumont  has  formed  the  produc- 
ing firm  of  Burlington  Films  in  con- 
junction with  John  Maxwell  of 
British  International,  and  the  British 
Brunswick  Co.  The  companj^  is 
capitalized  at  $500,000,  privately 
owned,  and  plans  to  produce  at  the 
Elstree    studios. 

Sells  3  to  Midwest 

Dodge  City,  Kan.— The  Crown, 
Cozv  and  Beeson  have  been  sold  by 
W.  H.  Harpole  to  Midwest  Theaters 
of  Kansas  City,  the  new  owners  to 
take  over  management  the  first  of 
the  year.  Midwest  -owns  nine  the- 
aters in  Kansas  and  Missouri. 

Mid-West's  First  Egyptian  House 

Milwaukee — The  Egyptian,  under 
direction  of  Earl  Rice  has  opened. 
The  new  theater  a  deluxe  neighbor- 
hood house  was  erected  at  a  cost  of 
$500,000  and  has  a  seating  capacity 
of  2.000.  It  is  the  only  atmospheric 
Egyptian  theater  in  the  Middle  West. 



They  have  in  the  course  of  production 
a  motion  picture  entitled: 



Entire  Pantages  Issue 

of  $1,600,000  Is  Sole 

Chicago— The   entire   $1,600,000    is 

sue  of  the   Alexander   Pantages  firs 

mortgage   fee   and   leasehold   six   pe^k 

cent  serial  gold  bonds  was  sold  sooii 

after    being    placed    on    the    markets 

Security  under  the  mortgage  embrace;' 

the    direct   closed    first   mortgage    oi 

the  leasehold  estate  in  the  land  anc  i 

Pantages  office   and  theater  building  I 

in  this  city.     Additional  security  emj  f 

braces    the    land    and    Pantages    thel 
„* 1    „t u,.:ij:„„    „ —    t,„:„J  I 

ater  and  store  building  now  bein^ 
erected  at  Fresno.  The  entire  propl 
erty  yields  annual  net  of  $153,327. 

Producing  Film  in  India 

London — Plans  are  in  progress  fo; 
the  production  of  "Shiraz,"  whic 
will  tell  the  romantic  story  of  Ta 
Mahal,  by  British  Instructional  Film] 
in  conjunction  with  Ufa.  H.  Bruct 
Woolfe,  managing  director  of  thr 
British  company,  is  leaving  for  Indi; 
to  complete  arrangements  for  th< 
picture  which  will  be  made  ther« 
and  which  will  be  finished  by  nex 
of  India,  with  Franz  Osten  as  di; 




[E  picnwES 


/I  I    P 

7QI  ac\f^^^rH  Aum.  n»w  yopk  .MrAjtress* 


Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 



Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway.    New  York  City 

Phone  Penn.  3580 

If  You  At*  in  thf 

Market  for  Any  Kind  of 





▼▼MO  lU^^t    17'^St  N""' VbrK.NV  •^ 

II  Phoe*   PauM.   OSSO 

I      Motion  Picture  Department 
p.    8.    «nd   C«n«dt   AK«nt«  tor   Debrto 

first  of  1928's 

big  pictures! 

^They're  off!  Paramount's  Big  Ten  —  off  to  make  new 
records  in  1928.  ^  "BEAU  Sabreur"  leads  the  way.  A 
ready-made  audience  in  every  city  in  the  country  waiting 
for  it!  ^  All  who  read  the  book  (a  best  seller).  ^  All  who 
saw  its  brilliant  predecessor  "BEAU  Geste"  (winner  of 
"Photoplay"  medal  as  best  picture  of  last  year).  ^  And  all 
who  love  adventure,  romance,  mystery,  comedy!  ^  "Beau 
Sabreur."  First  ol  1928's  big  pictures!  First  of 
Paramount's   1928  de  luxe  specials!        ^        ^        ^        ^ 

the  brilliant  answer 
to  ^^Beau  Geste^^ 




The  answer  to  "Beau  Geste"  by  Percival  C.  Wren, 
with  Gary  Cooper,  Evelyn  Brent,  Noah  Beery  and 
William    Powell.      Directed    by    John    Waters. 



TRAD  E  ^  ■^^_^3t  ^  M  A  n  K 




Tuesday,  January  3,  1928 


On  Broadway 

Astor — "The    Enemy" 

Broadway — "The  Warning" 

Cameo — "When   a   Man   Loves" 

Capitol — "West   Point" 

Central — "Uncle  Tom's   Cabin" 

Colony — "The    Chinese    Parrot" 

Criterion — "Wings" 

Embassy — "Love" 

Gaiety — ' '  Ch  icago" 

Hippodrome — "In  Old  San  Francisco" 

Liberty — "The   Gaucho" 

Loew's  New  York — Monday,  "Wild  Geese;" 
Tuesday,  "Stage  Kisses"  and  "Heroes  in 
Blue:"  Wednesday,  "Man,  Woman  and 
Sin;"  Thursday,  "The  Wizard;"  Friday, 
"Night  Life"  and  "The  Cheer  Leader;" 
Saturday,  "The  Lovelorn;"  Sunday,  "A 
Hero    for   a    Night" 

Mark  Strand— "A   Texas   Steer" 

Paramount — "Two   Flaming  Youths" 

Rialto — "The  Dove" 

Rivoli — ^"The  Devil  Dancer" 

Roxy — "The  Silver  Slave" 

Times    Square — "Sunrise" 

Warners — ^"The   Jazz    Singer" 

Brooklyn   Mark   Strand — "Sorrell  and   Son" 

F  &  R  Speeds  Plans  for 
Appeal  of  Miles'  Case 

(.Continued    from    Page    1) 

ruled  they  might  keep  $210,000  for 
the  cancelled  stock.  Advertisements 
notif3'ing  former  shareholders  of  their 
opportunity  to  regain  their  stock  are 
being  carried  by  Minneapolis  and 
Detroit    newspapers. 

M.  L.  Finkelstein  declared  the  fig- 
ures are  the  plaintiffs'  and  not  au- 
thentic. His  firm  now  is  working 
on  its  own.  In  addition  to  the  stock 
and  cash  as  outlined,  defendants 
must  return  to  the  company  accrued 
dividends,  plus  salaries  and  other 
sums  alleged  to  have  been  diverted 
to  their  own  use  from  earnings  of 
the  Miles  firm.  Pending  payment, 
the  plaintiffs  have  been  granted  a 
lien  on  the  assets  of  Twin  City 
Amusement  Trust  Estate. 

Milwaukee  House  Starting  Soon 

Milwaukee — Bids  on  the  new  the- 
ater and  store  building  being  erected 
by  the  Great  Western  Investment 
Co.,  have  been  closed,  with  contract 
soon  to  be  awarded.  The  building 
will  be  erected  at  a  cost  of  $750,000 
at  the  corner  of  Fond  du  Lac  and 
Meinecke    Aves. 

Brockwell  Runs  Own  House 

Chapel  Hill,  N.  C— S.  J.  Brock- 
well,  owner  of  the  Pickwick,  has  tak- 
en over  the  lease  from  W.  S.  Robert- 
son, and  appointed  V.  A.  Hill  man- 

Buy  Milford,    la.,    House 

Milford,  la. — The   Strand  has  been 

purchased  by    A.     M.     Leitch     from 

Davies    &  Livingston 

Crumley  at  Jacksonville 

Jacksonville,  Fla. — Locke  Crumley, 
who  recently  resigned  from  Univers- 
al's  theaters  at  Marshallton,  Iowa, 
has  been  appointed  manager  of  the 

Kempen  Gets  Kaukauna  House 

Kaukauna,  Wis. — Wilbur  Kempen, 
former  operator  of  the  Rex  at  Ber- 
lin, Wis.,  has  purchased  the  Bijou 
from  John  Cleland,  and  will  remodel 
and    redecorate. 

Remodel  Elma,  Wash.   House 

Elma,  Wash.  —  J.  L.  Kyeck  has 
completely  remodeled  the  interior  of 
the  Armour,  and  enlarged  the   foyer. 

Frank  Hocking  Sells  Houses 
Clay  City,  111. — Frank  Hocking  has 
sold  the  theater  here  to  C.  W.  Cook. 
Hocking  recently  disposed  of  two 
houses  at  Flora  and  two  at  Fair- 


New  Theaters 
Burlington — -Orpheum  ;     Cudahy — New     Ma 


Changes  in  Ownership 
Black  Creek — Auditorium,  sold  to  Btacll 
Creek  Audit  Co.  by  L.  F.  Matheys;  Li 
Crosse— Bijou,  sold  to  F.  L.  Keppenberge 
by  A.  J.  Cooper  &  Herman  Tillman' 
Necedah — Grand,  sold  to  Scott  &  Lamon  i 
by  Delos  Merredith;  New  Lisbon — Home] 
sold  to  Scott  &  Lamont  by  Delos  Men 
dith ;  Pardeeville — ^Liberty,  sold  to  Ear 
Scott  by  Wm.  Ruehl;  West  AlUs— Com 
munity,  sold  to  C.  W.  Nebel  by  Dileo  S 
Gents.  Il 

River   Falb — Princess. 


nl  t 

Thomas  Sells  at  Hynesville 

Hynesville,  Vt. — Clark  R.  Thomas, 
owner  of  the  Garden,  has  sold  his  in- 
terest in  the  house  to  W.  H.  Lanter- 

Barker  Completes  Short 
Bradley   Barker   has   completed   di- 
rection  of   "Rose   of   Killarney,"   Tif- 
fany Colorart  short,  his  fourth  picture 
for  this   company. 

Close   Minnesota   House 

Lake  Crystal,  Minn. — John  E. 
Konz  has  closed  the  Cozy.  Konz 
assumed  the  lease  when  it  was  given 
up  by  John  Pesava,  who  built  a  mod- 
ern theater  here.  The  Cozy  could 
not  meet  this  competition,  and  was 
forced   to   close. 

Woman  Managing  Northport  House 

Northport,  N.  Y. — Mrs.  Jessie 
Barker,  who  up  to  two  years  ago 
owned  and  operated  the  Northport, 
and  sold  to  Stanzler  &  Wolkowitz, 
again  is  in  charge  and  personally  will 
manage  the  house. 

Changes   in   Ownership 

Casper — America  and  Rex,  sold  to  W.  R 
Sample  by  Rex  Investment  Co. ;  Therma 
poJls — Whiting,  sold  to  R.  L.  KatzonbacJI 
and  N.   D.   BischofT  by  Wm.   Delahoyd. 


Edgarton — L.   &  A.  Theater. 

BeUofonte — Scenic;    Lewistown    —    Embassy' 


Millenstown — The     Millerstown ;     Red     Lioi 
— Opera    House. 

Weaver  at  WUburton 

Wilburton,  Okla.— W.  A.  Weave^ 
has  been  appointed  manager  of  th« 
Criterion   and    Liberty.  , 

Graves  at   Schenectady 

Schenectady  —  Farash  Theater 
Corp.  has  appointed  Guy  Grave 
manager  of  the  State  to  succeed 
James    E.    Roach,   Jr.,   resigned. 



Sm4ll  Enough  to  be  Intimate 



Big  Enough  to  be  Independent 






Tuesday,  January  3,  1928 

Chattanooga,  Tenn. — John  Parks,  contrac- 
tor, has  obtained  a  permit  to  demolish  two 
buildings  at  62'6  and  628  Market  St.  as  the 
site  of  a  theater  to  be  built  Iiy  the  Reliance 
Investment  Co.  Publix  may  take  over  the 
new    house. 

Athens,  Ala. — Louis  Rosenbaum  of  Muscle 
Shoals  Theaters,  Inc.,  operating  the  Princess 
and  Majestic  at  Florence;  Palace  at  Shef- 
field, and  Strand  at  Tuscumbia,  announces 
the  building  of  a  theater  here  to  be  opened 
some    time     in    April. 

Portland,  Ore. — The  Geller  opened  on  Fos- 
ter Road  just  before  Christmas.  Walt  Teb 
bett    opened    the    Oriental    Dec.    26. 

Portland,  Ore. — Ground  was  broken  last 
week  for  the  Lloyd,  Union  and  KiUingsworth 
Ave.,  and  plans  call  for  immediate  construe 
tion.  The  house  will  seat  1,500.  and  will  be 
leased   to    Multnomah   Theaters.    Inc. 

Philadelphia — Sam  Shapiro,  interested  in 
the  p'elton  and  Ogontz,  soon  will  begin  con- 
struction of  a  theater  to  cost  $600,000  to  be 
known  as  the  Uptown  at  2240-5  N.  Broad 
.St.  There  will  be  a  six  story  office  building 
with  stores.  Plans  have  been  prepared  by 
Magaziner,    Eberhard    &    Harris,    architects. 

Waterloo,  It. — The  Riviera,  an  A.  H. 
Blank-Publix  theater  now  nearing  comp'e- 
tion,  will  be  ready  for  opening  around  the 
first    of   the    year. 

College    Corner,     Ohio — Charles    Randle    of 
Oxford    has    opened   a    theater    here. 

Tiffin,  O. — It  is  reported  that  the  owners 
of  the  Grand  will  build  another  theater  at 
a    cost    of    $250,000. 

-  Roseville,    Mich. — A    new    theater    is    under 
construction    here. 

Marine    City,     Mich. — A    new    theater    has 
opened   here,    seating   800. 

Detroit — Lou       Anger,       vice-president  of 

United    Artists    Theater    Circuit,    expects  the 

new   theater   here   to   open   about    Feb.    1.  It 

seats     2,000,     and     is     located     opposite  the 

Stanton,    Mich. — Glen    Gardner    is    building 
a  theater   here   to   seat    350. 

Washington,  C.  H.  O. — Harry  V.  Smoots, 
owner  of  the  Vine,  is  building  a  theater  to 
cost  $80,000  and  seat  775.  Harry  Hold- 
brook  of  Columbus  is  the  architect.  Roy 
Simons  will  be   manager. 

Mountain    Home,    Ark. — Neil    Eatman    has 
purchased   a   site   for   a  theater. 

Fred  Mercy  Buys  Another 

Seattle — Fred  Mercy  has  again 
added  to  his  rapidly  growing  chain 
in  Eastern  Washington.  He  has  pur- 
chased the  Liberty,  Pasco,  Wash., 
from  E.  J.  Reynolds.  It  is  reported 
Mercy  has  an  speculative  eye  on  Cle 
Elum  and  Roslyn. 

Houses  Close  in  Far  Northwest 

Seattle— Following  are  theaters  in 
eastern  Washington  and  Idaho  re- 
ported closed  for  the  winter:  Pres- 
cott,  Everson,  Peshastin  and  Port 
Gamble,  Washington  and  Tensed, 

New  Cleveland  Exchange  Opens 
Cleveland  —  Service  Film  Ex- 
change, under  the  management  of 
Joe  Greenly  has  opened  an  office 
in  the  Film  Exchange  Bldg.,  for  the 
distribution  in  Ohio  of  state  rights 
films.  Grjenly  has  been  in  Detroit 
for  the  past  ten  years,  with  Co- 

A  Review  of  Reviews 


"The  Enemy"  and  "Chicago"  were  the 
long  run  openings  of  the  past  week.  The 
former,  an  adaptation  of  Channing  Pollock's 
stage  play,  is  a  preachment  against  war,  a 
rather  heavy  entertainment,  with  Lillian  Gish 
doing  some  splendid  work.  "Chcago"  toots 
along  to  the  tune  of  popping  guns  as  might 
be  expected.  Phyllis  Haver  is  first  rate  as 
the  heroine  of  this  melodramatic  thriler. 
"Silk  Legs"  deals  with  the  adventures  of  a 
nifty  female  hosiery  drummer  who  outwits  her 
male  competitor — and  how.  "Husbands  For 
Rent"  is  the  typical  Al  Woods  bedroom 
farce, -embarrassing  situation.,  risky  busi- 
ness and  what  not.  No  Sunday  school  pic- 
ture, this.  "Legionnaires  In  Paris"  has  to  do 
with  a  couple  of  delegate  cutups  at  the  leg- 
ion convention  in  Paris.  Fair  number  of 
laughs.  Richard  Dix  is  a  Doug'as  Fairbanks 
sort  of^  hero  in  his  latest,  "The  Gay  De- 
fender," told  against  a  colorful  and  roman- 
tic background.  "Desperate  Courage"  is  a 
fair  western  with  Wally  Wales,  the  hero. 
Buzz  Barton,  the  boy  rider  and  youthful 
cowboy,  does  his  stuff  again  in  "The  Pinto 
Kid,"  an  entertainment  ideal  for  the  youngs- 
ters. "Wheel  of  Destiny"  an  average  pro- 
gram pictuie,  the  story  involving  a  romance 
of   a   side   show   girl. 

Cleveland  Theater  Name  Changed 
Cleveland — The  Glenside  recently 
purchased  by  Thomas  Shalakis  will 
be  called  the  Dreamland  when  it  is 
opened  in  January.  The  house  is 
undergoing  remodeling  and  redeco- 

Ben  Wise  Buys  at  "Cincy" 

Cleveland — Ben  Wise  who  runs 
the  National  theater  here,  has  pur- 
chased Boulevard,  in  Cincinnati.  He 
will  operate   them  both. 

Youngclass  &  Latta  Active 
Perry,  la. — Youngclass  &  Latta, 
owners  of  the  Foxy  and  Grand  here, 
have  bought  the  Strand  at  Wood- 
ward. They  are  planning  a  circuit  in 
this  territory. 

New  Cleveland  House  Opens 
Cleveland  —  The  Garfield,  new 
1,300-seat  motion  picture  built  by 
Frank  Porsinski  has  opened.  It  is 
located  at  4717  Turney  Rd.  Four 
changes   weekly  is  the   policy. 

Blank  Leases  $1,000,000  House 

Cedar  Rapids,  la.— A.  H.  Blank 
Enterprises  has  leased  from  Century 
Bldg.  Co.,  the  $1,000,000  theater  un- 
der construction.  Occupancy  has 
been  promised  by  May  1.  The  25- 
year  lease  calls  for  an  average  yearly 
rental  of  |40,000. 

Everett  Opening  Thursday 

Everett,  Wash. — The  new  Granada, 
earected  on  the  site  of  the  old  Rose, 
opens  Thursday.  It  will  have  both 
Movietone  and  Vitaphone  as  features. 
R.    F.    Charles   is   general   manager. 

Remodel   Baird  Theater 
Baird,   Tex. — The    Signal   is    being 
remodeled  and  enlarged  at  a  cost  of 

Berry    Heads    Kiwanis    Club 

Indianapolis — Ace  Berry,  manager 
of  the  Indiana,  the  city's  largest  pic- 
ture house,  has  been  elected  vice 
president  of  the  Indianapolis  Ki- 
wanis club. 

Hartman  Installs  a  Wurlitzer 
Carnegie,    Okla. — C.    W.    Hartman 
has    installed    a    Wurlitzer    organ    in 
the  Liberty. 

Daily  Reminder 

Get  reaction 
stage  show- 
as  against 

Tuesday,  January  3,  1928 

Two  Important  Changes 
Affect  Atlanta  Offices 

Atlanta — Two  important  changes 
affecting  exchange  managers  on  At- 
lanta's Film  Row  are  announced. 
Hank  Hearn  has  resigned  as  man- 
ager of  Liberty-Specialty  to  join  Tif- 
fany-Stahl.  His  resignation  already 
is  effective  but  it  is  understood  that 
his  active  connection  with  Tiffany 
will  not  begin  until  Jan.  1  when  he 
will  open  a  branch  at   New   Orleans. 

John  W.  Mangham,  Jr.,  has  re- 
signed as  branch  manager  of  Arthur 
C.  Bromberg  Attractions,  and  will 
succeed  Hearn  as  manager  in  At- 
lanta for  Liberty.  Just  who  will  suc- 
ceed Mangham  as  manager  of  the 
Bromberg  exchange  had  not  been 

Bank  Operates  Stratford 
Detroit— The  Griswold  State  Bank 
is  operating  the  Stratford.  The  book- 
ing is  being  done  by  the  Co-operative, 
while  the  Kunsky  organization  is  as- 
sisting in  management  of  the  house 
until  a  new  lessee  is  secured. 

Rochester    House    Opens 

Rochester, — The  new  Monroe, 
Monroe  Ave.  neighborhood  house 
seating  1,200  has  opened.  It  has 
three  Peerless  projectors  in  the  mod- 
ern   projecting    room. 

Sell  Lease  of  Hamilton,  Yonkers 

Yonkers,  N.  Y.— Strahan  Theaters 
Corp.  have  sold  their  lease  of  the 
Hamilton  to  the  Ross  Stores  who  are 
to  erect  a  department  store  on  the 
site.  The  lease  had  four  and  a  half 
years  to  run,  and  $50,000  was  paid  to 
abrogate  it. 

Soriero  Now  at  Rochester 

Rochester — Thomas  D.  Soriero,  of 
New  York,  22  years  in  the  vaude- 
ville and  film  business  and  lately  of 
the  Comerford  Amusement  Co.,  New 
York,  has  succeeded  Charles  H. 
Goulding  as  manager  of  the  Feny- 
vessys'   new   Rochester   theater. 

Thalberg  Asks  Loyal 
Support  from  Reviewers 

Los  Angeles — Stressing  the  need  of 
fairmindedness  and  loyalty  on  the 
part  of  newspaper  reviewers  and 
writers  in  dealing  with  current  pro- 
ductions, Irving  Thalberg  of  M-G-M 
stated  in  an  interview  that  pictures 
are  passing  through  an  era  of  "dan- 
gerous knocking."  Thalberg  deplored 
the  fact  that  screen  writers  generally 
do  not  back  pictures  the  way  other 
special  newspaper  writers  back  base- 
ball and  other  popular  institutions. 
He  said  this  tendency  has  a  tendency 
to  discourage  the  producer  from  se- 
rious effort  and  lead  him  to  continue 
production  on  the  popular  hokum 
type  of  film  which  is  sure  to  bring 
good   returns  at   the   box  office. 

Rembusch  Reopens  Theater 

Indianapolis — The  Colonial,  which 
has  had  a  stormy  career  since  the 
bankruptc,y  of  Bingham  and  Cohen 
forced  its  close  less  than  a  year  ago, 
was  reopened  a  few  days  ago  by 
Capitol  Amusement  Co.,  a  Frank 
Rembusch  enterprise. 

Free   Shows  at  Ponca  City 

Ponce  C^ty,  Okla. — Lew  Wents, 
a  wealthy  oil  man,  has  caused  a  lot 
of  concern  to  local  theater  owners 
by  leasing  the  city  auditorium  and 
giving  three  shows  a  week  to  the 
public   free   of  charge. 

Lease  Middletown  House 
Middletown,  Conn. — A.  J.  Vannie, 
nephew  of  S.  Z.  Poli,  and  Orlando 
Bellicia  of  New  Haven,  have  leased 
the  rebuilt  Middlesex  which  reopens 
dec.  26.      It  seats  1,500. 

Michaelson  Now  at  Cleveland 

Cleveland  —  William  Michaelson, 
formerly  with  the  Terminal,  Chicago, 
has  been  named  manager  of  the  Kins- 
man, succeeding  Larry  Jacobs. 

Holz worth  Back  in  Fold 
Cleveland — Fred  Holzworth,  one- 
time manager  of  Loew's  State,  has 
been  appointed  manager  of  the 
Homestead.  Holzworth  has  been  out 
of  the  picture  business  for  the  past 
few  years. 

Reverts    to    Film    Policy 
San    Francisco — Returning    to    its 
forrner   policy,    the    Wigwam    is   now 
presenting  feature  pictures  along  with 
its  vaudeville. 

Improve  Dunellen  Theater 

Dunellen,  N.  J. — Meyer  Cohen  has 
closed  the  Dunellen  for  complete  re- 

Remodel  New  Orleans  House 

New  Orleans — The  Lyceum,  which  I 
has    been    closed   for    several   weeks, 
has  reopened  after  extensive  remodel- 

Sell  K.  C.  Theater 

Kansas  Citj — H.  C.  Baltis  has  sold 
the   Ritz,   12th   St.  and   College  Ave. 
to  Oscar  Litwin.     H.  H.  Barrett  andi 
G.    A.    Malony   are    the    lessees    and 
operators  have  the  option  of  a  five-j 
year  extension. 





Tuesday,  January  3,  1928 

And  That's  That 


WHEN  the  Salvation  Army  Cita- 
adel  at  Chatham,  Ont.,  was  de- 
stroyed by  fire  during  the  midst  of 
Christmas  relief  activities,  Manager 
A.  P.  Drohan  of  the  Princess  and 
Griffin  theaters  earned  the  gratitude 
of  the  local  Salavation  Army  officers 
by  placing  the  Princess  theater  at 
the  disposal  of  the  army  for  Sunday 
services  free  of  charge  until  perma- 
nent quarters  are  obtained.  The  of- 
fer was  accepted  and  the  acceptance 
was  duly  announced  in  the  news- 

//  the  holiday  greeting  cards  re- 
ceived by  Harris  P.  Wolfberg,  divi- 
sion sales  manager  for  Metro-Gold- 
wyn-Mayer  at  St.  Louis,  were  placed 
end  on  end  they  would  reach,  by 
actual  mileage,  from  Loew's  State 
to  Belleville,  III.  Such  popularity 
must  be  deserved,  if  we  may  coin  a 

And  while  on  the  subject  of  Xmas 
cards,  Henry  Bate  of  Universal  was 
the  author  of  an  original  and  novel 

Never  again  is  the  slogan  adopted 
by  Harvey  B.  Day,  Kinograms  sales 
munager,  who  tried  to  use  Dave 
Chatkin  as  his  guide  in  selecting  the 
proper  cutlery  at  a  recent  high  hat 
dinner.  Harvey  says  such  a  course 
might  cause  him,  to  cut  his  throat. 

That  affable  Friar,  William  Collier, 
has  consented  to  act  as  toastmaster 
at  the  testimonial  dinner  which  the 
Jewish  Theatrical  Guild  is  tendering 
Jan.  8  to  its  president,  William 
Morris.  Daniel  Frohman  is  chair- 
man of  the  arrangement  committee, 
and  Eddie  Cantor  is  in  charge  of 
the  entertainment  program. 

Helen  Patterson,  stage  player,  and 
Kenneth  Harlan,  screen  actor,  are 
to  he  married  late  this  year. 

It's  a  real  pleasure  to  welcome  a 
regular  fellow  like  Danny  Finkel- 
stein  to  New  York.  Danny  has  made 
an  enviable  record  in  Minneapolis, 
and  now  has  joined  Publix.  He'll 
be  heard  from. 

//  you  see  Ray  Foster,  w.k.  cam- 
eraman, wearing  the  high  hat  these 
days,  don't  be  alarmed,  for  Ray  is 
sporting  a  new  Mitchell  camera  with 
all  the  latest  attachments  and  has 
reasons  to  feel  proud. 

We  now  offer  a  gem  from  "Cause 
and   Comment   in   'The   Quill'": 

Manr  people  who  allude,  as  did  the  ehalr- 
man  of  the  Paris  American  Club  in  introdtM- 
iag  the  violinist,  Alfredo  San  Male,  to  Oyt 
njing  that  Nero  fiddled  while  Rome  burned, 
do  not  realize  that  the  iiddle  was  not  in  ex 
iitence  in  Nero'a  time.  Mr.  San  Malo  cor- 
rected the  chairman  by  explaining  that  it  was 
a   lyre   which   Nero  used. — New   York   Port. 

Musicians  have  progressed  since 
these  days.  Instead  of  a  lyre  they 
now  use  a  press  agent. 

Aschers  Make  Final  Bow 
as  Fox  Takes  Over  Chain 

Chicago  —  Ending  the  exhibition 
career  of  Ascher  Bros.,  Fox  has 
taken  over  ownership  of  the  six 
Ascher  houses  in  which  it  has  held 
interest.  The  houses  are  the  Sheri- 
dan, Commercial,  Crown,  Portage 
Park,  Midwest  and  Terminal.  The 
deal  for  complete  ownership  was 
made    some    weeks    ago. 

United  Opens  Kenosha  House 

Kenosha,  Wis. — Dahl's  Roosevelt 
on  Kenosha's  west  side,  opened  to 
the  public  on  Christmas  Day.  The 
theater  has  a  capacity  of  1,000  and 
cost  approximately  $450,000.  It  has 
been  leased  by  the  United  Theaters 
Co.,  which  also  operates  the  Butter- 
fly, Vogue  and  Lincoln  in  Kenosha. 
The  theater  is  under  direct  manage- 
ment of  L.  A.  Turner,  manager  of 
the  United  Theater  Co.'s  interests  in 
Kenosha.  It  is  of  Spanish  type  and 
according  to  the  management  the 
policy  will  be  pictures  and  presenta- 

Buys  at  Carroll,  la. 

Carroll,  la.  —  M.  L.  Lamb  has 
bought  the  theater  here  from  R.  Van 

Change  Theater  Name 

Perry,  la. — Youngclass  &  Latta 
changed  the  name  of  the  former  Rex 
to  the  Foxy  after  learning  the  se- 
lected name.  "Roxy,"  is  copyrighted. 

Cleveland  House  Remodeled 

Cleveland — The  Gordon  Square,  be- 
longing to  th  Scoville,  Essick  and 
Reif  circuit  has  been  entirely  re- 
modelled and  redecorated.  James  is 
owner  and  manager. 

Lease  Arlington  Theater 

Arlington,  la. — Grantham  &  Pet- 
ers, owners  of  the  Polly  at  Fairbanks, 
have  leased  the  Opera  House  from 
A.   R.   Bird. 

Organ  for  Kingston  House 

Kingston,  N.  Y.  —  With  a  new 
organ  received  from  St.  Louis,  the 
Orpheum  has  opened  with  Harry  P. 
Dodge  as  organist. 

Birmingham  House  Opens 

Birmingham,  Ala.  —  Publix  has 
opened  the  new  Alabama.  Sam  Katz, 
Sam  Dembow,  Harry  Marx  and 
other  Publix  officials  were  present 
from.  New    York. 

N.  W.  Film  Salesmen  Meet 

Minneapolis  —  Announcement  is 
made  by  W.  H.  Workman  of  the 
Board  of  Trade  that  the  annual  con- 
vention of  film  salesmen  will  be  held 
early  in  January,  with  the  tentative 
date  set  for  Jan.  2. 

Fish  Operating  Theater 

Akron,  0.— Carl  Fish,  who  sold 
his  Alhambra  to  Carl  W.  Rosell  and 
Co.  is  operating  it  again,  this  time 
under  a  receivership. 

Simons   Resigns 

Manistee,  Mich.— Arthur  Simons 
has  resigned  as  manager  of  the  Lyric 
and  Ramsdell,  Butterfield  houses 

"Notice  that  Loew's 
Melba  in  Brooklyn  is 
abandoning  its  vaudeville 
policy  to  function  as  a  de 
luxe  presentation  house. 
Maybe  there's  a  chance, 
as  long  as  the  circuit  has 
been  on  a  vaudeville  basis, 
that  we  at  last  will  have 
opportunity  to  learn  the 
fine  dividing  line  which 
differentiates  vaudevil  1  e 
and  presentations." 

Free    Showrs    at    KUboum,    Wis. 

Kilbourn,  Wis. — Approximately  /O 
merchants  of  Kilbourn,  Wis.,  are  co- 
operating in  offering  free  shows  at 
the  Mission,  at  Kilbourn  for  four  suc- 
cessive Saturday  afternoons  to  which 
all  people  living  outside  of  Kilbourn 
have  been  invited.  Peterson,  manager 
of  the  house,  has  promised  good 
shows  for  these  matinees. 

Buys  Little   Falls  Theater 

Little  Falls,  Minn. — Isaac  J.  Craite 
of  Minneapolis  has  purchased  the 
Lyric  from  R.  J.  Mace. 

Red  Wing,  Minn.,  House  Improved 

Red  Wing,  Minn. — Extensive  im- 
provements have  been  made  to  the 
Metro    by    the   management. 

Improve    Harrisburg    Theater 

Harrisburg,  Pa.  —  Elaborate  im- 
provements are  being  made  to  the 
New  Rialto  by  Isaac  Marcus,  who 
recently  took  the  theater  over  from 
the   Handshaw   estate. 

Ted  Williams  Buys  Texas  House 

Big  Lake,  Tex. — Ted  Williams, 
owner  of  the  Texo  at  Texon,  has 
bought  the  Palace  from  Curtis  & 

PoTtell  Gets  Detroit  Vendome 
Detroit — Joe  Portell  has  leased  the 
Vendome  on  Grand  River  Ave.  from 
M.  Handler  who  is  retiring  on  ac- 
count of  ill  health.  Portell  controls 
the  Greenwood,  Colony,  Virginia 
Park  and  a  half  interest  in  the  Delray. 

M.   M.   Hite  Buys  Two 

Clinton,  Okla. — The  Royal  and 
Rialto  have  been  purchased  by  M.  M. 

Theater    Opens    at    Holcomb 

Holcomb,  N.  Y.— Will  H.  Clohecy 
is  manager  of  the  new  Guild,  first 
picture   house   to   be   opened   here. 

Redecorates   Nebraska   House 
Ord,   Neb.— William    (Bill)    Nieux- 
land  has  made  extensive  changes  and 
redecorated   the    Gem. 

Attacks  Whets  Interest 
in  Contract  Meeting 

(Continued    from    Page    1) 

Sen.  Brookhart  of  Iowa,  which  seeks 
tj  ban  block  and  blind  booking,  and 
prohibit  arbitrary  allocation  of  prod- 
uct is  pledged  by  the  T.O.C.C.  and  a 
special  committee  named  to  cam- 
paign  for   passage   of   the   measure. 

ihe  bill  is  hailed  in  a  resolution 
as  correj:ting  the  ills  declared  com- 
plained of  by  exhibitors,  and  passage 
of  the  law,  it  is  stated,  "would  inure 
to  the  benefit  of  the  theater-going 
public  by  tending  to  prevent  the 
trustification   of   the   industry." 

Arthur  Hirsch  is  chairman  of  the 
committee,  which  is  to  campaign  for 
passage  of  the  bill.  Others  on  the 
committee  are:  Sol  Raives,  Charles 
L.  O'Reilly,  William  Brandt,  Hyman 
Rachmil,  Samuel  I.  Berman,  Lee  A. 
Ochs,  Louis  F.  Blumenthal,  Harry 
Suchman,  Leo  Brecher,  Rudolph 
Sanders  and  A.   H.  Schwartz. 

New  Maryland  Theater 
Catonsville,  Md. — Catonsville  The- 
ater Corp.,  of  which  Arthur  B.  Peter- 
son is  secretary  will  build  a  theater 
here  costing  about  $55,000.  John  J. 
Zink,  Baltimore  architect  drew  the 

Buys  House  at  Wolback,  Neb. 

Wolbach,  Neb.— J.  H.  Berney  has 
purchased  the  Empress  from  Ollie 

Cohens   Cut   Prices 
Detroit — Lou  and  Ben  Cohen  have 
reduced   prices   for   their   new    Holly- 
wood and   Colonial  except  on   Satur- 
day  and   Sunday. 

Knight  Joins  Seattle  Film  Board 
Seattle — Fred  P.  Knight,  who  as- 
sumed full  management  of  Western 
Film  Corp.,  when  D.  C.  Millward  be- 
became  manager  of  Tiffany-Stahl  Ex- 
changes in  Seattle  and  Portland,  has 
joined  the  Northwest  Film  Board  of 
Trade  as  its  newest  member. 

Miller  Repurchases  Interest 

Porum,    Okla.— Lester    Miller    has 
repurchased  his  interest  in  the  Miller. 

Kenneth  Campbell  Buys 
Mooreland,  Okla.— Kenneth  Camp- 
bell has  bought  the  theater  here.    He 
is  a  son  of  R.  B.  Campbell,  who  owns 
two  houses  at  Waynoka. 

Saturday  Openings  for  Kunsky 

Detroit — With  Kunsky  changing 
the  Madison  and  Adams  to  Saturday 
openings  instead  of  Sunday,  practic- 
ally all  of  the  circuit's  houses  are 
now    following    this    policy. 

Buys  Detroit  Lease 

Detroit — H.  L.  Levy,  former  man- 
ager of  the  Blackstone,  has  bought 
the  lease  of  the  Warren  from  Ben 

No  Policy  Change  at  Little  Rock 

Little  Rock,  Ark.— E.  T.  Oliver, 
manager  of  the  Majestic,  states  that 
the  booking  arrangement  of  the  the- 
ater will  not  be  affected  by  the  con- 
solidation of  Keith-Albee-Orpheum. 
The  Majestic  is  controlled  by  Inter- 
state Amusement  Co.  of  Texas,  a  sub- 
sidiary of  the  merged  corporations. 
It  is  supplied  with  vaudeville  from 
the  New  York  group. 


Tuesday,  Jan.  3,  1928 _^       ^^"^9^^"       DAILV 











THIS  volume  is  now  on  the  presses — it 
is  a  monumental  job — over  five  hundred 
individuals  and  companies  have  contributed 
to  its  editorial  contents  or  checked  its  lists — 
a  year  round  job — one  thousand  pages  of 
authentic  statistical  and  informative  data  in- 
valuable to  everyone  in  any  way  connected 
with  pictures — five  hundred  individual  adver- 
tisers^truly    a    gold    mine    of   information. 

Free  To  Film  Daily  Subscribers 

TO  OTHERS  ^5»'®  A  COPY 












P/^ILY    Tuesday,  January  3,  1928 


New  Year  Finds  Hollywood  Busy 

First  National  Signs  Frank  Lloyd  for  Five  Pictures— Banks  to  Make  English  Film— Fox    Names 
Two  New  Directors  — M-G-M  Signs  Moran  &  Mack — Tiffany-Stahl  Makes  Corder  Casting  Director 

1928  Seen  as  Most  Promising 
Year  for  Independent  Firms 

Start  of  the  new  year  finds  con- 
siderable activity  at  Hollywood  stu- 
dios, despite  shutdown  of  the  War- 
ner and  Sennett  plants,  and  reported 
plan   to    close    the    Universal    studios. 

Fox,  Paramount,  First  National, 
United  Artists,  M-G-M,  Universal, 
FBO,  Columbia,  Tiffany-Stahl.  De 
Mille.  Christie,  Educational  and  a 
number  of  other  independent  studios 
are    humming    with    activity. 

Mack  Sennett  is  to  open  his  new 
studio  in  February,  while  the  War- 
ner plant  is  expected  to  reopen  that 

The  year  is  expected  to  witness 
many  changes  in  production,  and 
there  is  well-grounded  confidence 
that  the  economy  program  is  not  to 
be  like  other  short-winded  efforts 
but  is  a  lasting  one,  which  will  be- 
come more  and  more  rigid  as  condi 
tions   permit. 

There    may    be    a    decrease    of    pic- 
tures   made    by    the    big    companie, 
during    the    year,    but    independents 
will    make    up    for    the    difference,   so 
no    shortage     of    product    is    ^i^ici 

With  the  uniform  contract 
free-lance  artists  now  in  effect, 
tention  is  to  be  turned  by  the  Acad- 
emy of  M.  P.  Arts  and  Sciences  to 
drafting  a  contract  for  other  studio 
workers.  There  is  to  be  no  delay  in 
opening  negotiations  for  the  new 
form   of   agreement,    it   is   stated. 

Whether  high-salaried  players  are 
to  be  placed  on  a  profit-sharing  ba- 
sis, with  the  number  of  pictures  they 
make  to  be  reduced,  remains  to  be 
seen,  although  executives  are  said  to 
have  decided  upon  this  course  at 
their   recent    meetings   on    the    Coast. 

The  year  looms  as  a  most  import- 
ant one  for  the  independents.  The 
forward  strides  made  during  the 
year  by  Tiffany-Stahl  and  Columbia, 
the  new  combinat.V>/n  of  Tec-Art, 
Inspiration  and  the  Halperins  and 
other  independent  units  are  factors 
which    presage    this    development. 

Preparing  Continuity  for  Fajos 

Edward  T.  Lowe,  Jr.,  is  prepar- 
ing continuity  of  "Lonesome,"  which 
is  to  be  Paul  Fajos'  first  picture  for 

M-G-M  Assigns  Currier 

Frank  Currier  has  been  cast  for  a 
role  in  "Chinabound,"  which  is  to 
star   Ramon   Novarro   for   M-G-M. 

Vidor    Directing    Davies 

King  Vidor  will  direct  Marion 
Davies  in  "Polly  Preferred"  for 

New  Directors 

Fox  has  elevated  two  assist- 
ants to  the  position  of  director. 
They  are  Edward  Ogearna  and 
Roscoe  Hugh.  They  will  direct 

Moran  &  Mack  Signed  by 
M-G-M  for  Comedy  Series 

Moran  &  Mack,  vaudeville  team 
has  been  signed  by  M-G-M,  it  is  re- 
ported. "The  Two  Black  Crows," 
as  they  are  billed  on  the  stage,  are  to 
appear  in  a  series  of  comedies  for 
the   company. 

"World's  Illusion,"  One  of 
larence  Brown's  Films 

Clarence  Brown's  first  picture  for 
M-G-M  under  his  new  contract  has 
not  been  definitely  decided  upon. 
One  of  the  pictures  he  will  make 
is  "The  World's  Illusion,"  which 
will  be  a  screen  adaptation  of  the 
Jacob  Wasserman  novel.  It  is  prob- 
ble  that  Brown  will  not  commence 
ew  picture  for  at  least  six  weeks. 

Gus  Corder  Named  Casting 
Director  for  Tiffany-Stahl 

Gus  Corder  has  been  named  cast- 
ing director  for  Tiffany-Stahl,  under 
a  new  contract  signed  with  John  N. 

Preparing    Barthelmess    Film 

Production  on  "The  Little  Shep- 
herd of  Kingdom  Come"  with  Rich- 
ard Barthelmess,  which  Alfred  San- 
tell  is  directing  for  First  National, 
starts  this  week. 

Ufa  Signs  Tourjansky 

V.  Tourjansky  is  to  leave  next 
week  for  Berlin  where  he  is  to  direct 
for  Ufa. 

Not  Renewing 

Maria    Corda,    it    is    reported,    will 
not    renew    her    contract    with    First 

Bess  Meredith  to  Do  Scenario 

First  National  has  signed  Bess 
Meredith  to  write  the  scenario  of 
Major  Biro's  "The  Yellow  Lily,"  in 
which  Billie  Dove  is  to  star  under 
direction   of   Alexander   Korda. 

Plans  New   York  Trip 

Wanda  Wiley  is  to  leave  the  mid- 
dle of  this  month  for  New  York  to 
appear  in  a  vaudeville  sketch  by  Wil- 
lard    Mack. 


Frank  Lloyd  has  signed  a  new  con- 
tract with  First  National,  calling  for 
direction  of  five  pictures  for  the 
companj'.  The  first  will  be  "The 
Divine  Woman,"  which  is  the'  first 
picture  under  Corinne  Griffith's  new 
contract  with  the  company. 

Permit  Issued  for  Building 
Program  at  F.  N.  Studios 

Building  permits  have  been  issued 
for  the  $500,000  improvements  to  be 
made  at  First  National's  Burbank 
studios.  A  telephone  exchange,  stor- 
age house,  stage,  new  unit  for  the 
administration  building,  an  addition 
to  the  production  building  and  a  new 
vault  are  planned  representing  about 
20  per  cent  of  the  proposed  building 

Monty  Banks  to  Appear  in 
Comedy  for  British  Firm 

Monty  Banks  is  to  appear  in  a 
comedy  for  an  English  company, 
name  of  which  soon  is  to  be  an- 
nounced. Banks  leaves  this  month 
for  London. 

Henley  Assigned  to  Direct 
Adolphe  Menjou  Picture 

Hobart  Henley  is  to  direct  Adolphe 
Menjou  in  "The  Super  of  the  Gaiety" 
as  his  fir.<»t  picture  under  his  new 
Paramount  contract.  Production  is 
to  start  early  in  January. 

Signs    Edward    Clark 

Edward    Clark   has    been    added    to 
the    scenario    staff    of    Tiffany-Stahl. 

Marian  Nixon  Gets  Lead 
Marian    Nixon    has    been    selected 
for   the    feminine    lead   in   "Cream    of 
the   Earth,"   which   J.   T.    O'Donohue 
is  adapting. 

Titling  "The  Foreign  Legion" 

Jack  Jarmuth  is  titling  "The 
Foreign  Legion."  Norman  Kerry 
vehicle  which  Melville  Brown  di- 

New  Daniels'  Film  Completed 

Bebe  Daniels  has  completed  pro- 
duction of  "Feel  My  Pulse,"  under 
direction   of   Gregory   La   Cava. 

Fairbanks   Signs  Amor 

Carlos  Amor  has  been  assigned  a 
role  in  Douglas  Fairbanks'  next 
"Twenty  Years  After." 


A  Little 

from  ''Lots'' 

By    RALPH    WILK 


DO  you  know  that  "Married  in 
Triplicate"  was  the  title  that  was 
first  suggested  for  a  play  that  made 
a   "little."     The    play   finally   got   the 

name  of  "Abie's  Irish  Rose." 

#  *       * 

A  perfect  example  of  "nailhood" 
has  been  sacrificed  on  the  altar  of 
art.  In  "Doomsday,"  Florence 
Vidor  has  a  screen  husband,  who 
amuses  himself  by  breaking  off  one 

of   her   beautiful   fingernails. 

♦  »       » 

Myrtle  Stedman  is  among 
the  actresses  who  made  their 
theatrical  debuts  in  light  opera. 
Her  first  appearance  was  be- 
fore a  Chicago  audience. 

*  *       * 

Our  Passing  Show.  Charles 
B.  Mintz  visiting  Universal 
City;  Henriette  and  Geftrud,e 
Cohn  attending  a  preview  in 
Pasadena ;  Pete  Carroll 
hurrying  on  H  oily  w  o  o  d 
Boulevard;  smiling  Thelma 
Todd    being    greeted    at    the 

Paramount  studio. 

•  •       • 

Eddie  Dunn  is  co-directing  "The 
Flying  Boob,"  the  first  of  a  series 
of  two-reel  comedies  starring  Slim 
Summerville  and  Grace  Lewis.  Eddie 
is  being  kept  busy  on  the  Coast,  hav- 
ing recently  finished  an  assignment 
at  Educational.  In  addition  to  co- 
directing,     Eddie     is     also     writing 

cotnedy  scenarios. 

•  *       « 

At  the  age  of  11,  a  Rush- 
ville,  Ind.,  boy  ivon  first  prize 
for  the  best  essay  submitted 
by  youngsters.  The  prize  ivas 
awarded  at  the  Chicago 
Woiid's  Fair.  The  boy  was 
Tom  J.  Geraghty,  Hollywood 
wit,     title     writer,     scenarist 

and  film  editor. 

»        »        » 

More  Passing  Show:  Dave 
Epstein  and  Hal  Hall  motor- 
ing down  Melrose  Ave.;  Al 
Green  giving  an  appreciative 
passenger  a  ride  on  Western 

»  •  * 

Jack  Egan,  one  of  Hollywood's 
rising  juveniles,  has  moved  his  make- 
up box  to  the  First  National  studio. 
■Jack  played  the  juvenile  lead  op- 
posite Olga  Petrova  in  "The  White 
Peacock,"  a  stage  production,  before 

entering  pictures  iyi  the  East. 

*  *       * 

Ramon  Romeo,  who  is  writing  or- 
iginals and  scenarios  at  Paramount, 
has  been  considering  an  offer  to  co- 
direct   features. 

1 1 




VOL.  XLIII     No.  3 

Wednesday,  January  4,   1928 

Price  5  Cents 



National  Advertisers  to  In- 
crease Budgets  This 

With  annual  expenditures  for  all 
kinds  of  advertising  now  exceeding 
$1,500,000,000,  1928  will  witness  an 
increase  in  volume  of  advertising, 
according  to  C.  K.  Woodbridge, 
president  of  the  International  Adver- 
tising Ass'n.,  and  William  A.  Hart, 
president  of  the  Ass'n.  of  National 

The  increase,  Woodbridge  says,  is 
a  safe  prediction  "because  advertis- 
ing, essentially  a  factor  used  in  sell- 
ing nowadays,  rides  side  by  side  with 
all  other  factors  that  are  used  to  pro- 
mote business  enterprise.  As  busi- 
ness grows,  so  will  advertising." 

Expansion  in  advertising,  according 
to  Hart,  is  "in  line  with  the  thought 
of  those  who  have  studied  the  ef- 
fects of  well  planned  and  well  di- 
rected advertising,  and  who  have 
noted  the  important  part  it  has 
played  in  recent  years  in  increasing 
markedly  the  sales  of  products  con- 


Publix  Expected  to  Take 

Over  Melba  on  15th 

of  This  Month 

Dallas  —  Withdrawal  of  Loew's 
from  the  local  field  is  forecast  by 
announcement  that  the  Melba  is  to 
be  operated  under  a  new  policy. 
Customary  notice  of  two  weeks  has 
been  posted  for  employes,  but  there 
is  not  expected  to  be  any  break  in 
relations,  with  the  house  expected  to 
reopen  Jan.  15  as  a  Publix  theater, 
which   holds   lease   of   the   house. 

As  a  Publix  house,  the  Melba  may 
have  a  large  symphony  orchestra, 
atmospheric  prologues  of  feature  pic- 
tures,  etc.      There    is   some   talk   that 

(Continued    on    Page    (>) 


Baltimore — A  Sunday  picture  per- 
formance at  which  admission  will  be 
charged  will  be  given  in  a  theater  in 
northeast  Baltimore  before  the  end 
of  this  month,  by  the  Liberty  Defense 
League  of  Baltimore,  according  to 
John  Callan,  president  of  the  League. 

The  show  will  open  although  those 

back    of    it    expect    to    be    arrested 

Callan   says,    stating   "you   can   bank 

on    it    that    the    present    laws    under 

•  which  the   opening  of  picture  houses 

(Continued    on    Page     6) 


Kansas  City — Midland  Theater  & 
Realty  Co.,  which  built  Loew's  Mid- 
land here,  has  acquired  a  50  per  cent 
interest  in  24  Missouri  and  Kansas 
theaters,  in  a  deal  with  Universal 
Theaters.  It  previously  had  been 
reported  that  'M.  B.  Shanberg,  man- 
aging director  of  the  Midland,  had 
joined  Universal  as  head  of  the 
Sears-Harding  circuit. 

Announcement     of     the     deal     was 

(Continued     on     Page     6) 

F  B  O  Making  Partnership 
Deal  with  G.E.  and  R.C.A.? 


Sunrise"  First 

Berlin  (By  Cable) — A  vote 
conducted  by  "Der  Deutsche," 
in  25  countries  to  ascertain  the 
best  picture  of  1927  has  result- 
ed in  "Sunrise"  as  the  choice. 
"What  Price  Glory"  is  second. 

"Leather  Kid"  Available 
Now  to  All  Exhibitors 

Immediate  release  of  "The  Patent 
Leather  Kid,"  First  National  road- 
show attraction,  to  exhibitors  of  the 
nation,  is  announced  by  Ned  Depinet, 
general  sales  manager.  This,  he  says, 
is  in  accordance  with  company  policy 
of  giving  exhibitors  first  call  on  its 
pictures.  The  production  played  at 
roadshow  prices  from  August  to  De- 
cember at  the  Globe,  New  York,  and 
played  a  shorter  engagement  at  the 
WooH,    Chicago. 


"With  the  whole  motion  picture 
industry  on  a  firmer  basis  than  a  year 
ago,  due  to  economics  and  readjust- 
ments where  they  had  been  most 
needed,  I  look  forward  to  1928  with 
the  utmost  confidence.  As  an  ex- 
hibitor, I  base  my  hopes  for  the  im- 
mediate future,  and  for  many  months 
to  come,  upon  the  truly  remarkable 
(Continued    on    Page    3) 

National  Theater  Supply 
Convention  Jan.  11  and  12 

Chicago — Annual  convention  of  the 
National  Theater  Supply  Co.,  is  to  be 
held  here  Jan.  11  and  12.  Announce- 
ment of  new  supply  products  to  be 
marketed  by  the  firm  is  expected  to  be 
made  at  the  sessions,  which  will  be 
attended  by  company  branch  man- 


Forty-three  productions  will  com- 
prise the  output  for  the  coming  year 
from  the  De  Milie  studios,  for  re- 
lease by  Pathe  Exchange,  a  revised 
schedule  completed  by  Elmer  R. 
Pearson  and  John  C.  Flinn,  vice  presi- 
dents, and  Phil  Reisman,  distribu- 
tion head,  shows. 

The  executives  recently  returned 
from  the  Coast  where  conferences 
were  held  with  De  Mille  and  his  as- 
sociates, General  Manager  William 
Sistrom,  Hector  Turnbull,  William 
De  Mille  and  Ralph  Block. 

Eighty     stories,    plays    and    books 

(Continued     on     Page     6) 

Talking   Film   Involved  in 

Negotiations  Said  to 

Be  Progressing 

Negotiations  are  declared  progress- 
ing rapidly  on  a  deal  for  ^a  partner- 
ship arrangement  between  L'BO, 
General  Electric  and  the  Radio  Corp. 
of  America.  While  details  are  lack- 
ing, it  is  understood,  the  dea'.  is  in 
connection  vvith  Kenegraphone,  the 
synchronization  device  being  devel- 
oped by  G.  E.  in  association  with 
R.    C.   A. 

A  series  of  conferences  are  said 
o  have  been  held  during  the  last  ten 
days,  when  progress  was  made  to  a 
point  where  announcement  of  con- 
summation  is   expected   soon. 

Joseph  P.  Kennedy,  FBO  presi- 
dent, declines  to  discuss  the  report- 
ed deal,  and  otticials  ot  the  other 
companies  could  not  be  reached  for 
a   statement. 



Los    Angeles — Three    year    releas- 
ing  franchise,    providing   for   a   mini- 
mum of  six  pictures,  has  been  grant- 
ed   Inspiration    Pictures    by    Cfnited 
Artists,  with  Walter  Camp.  Jr.,  head 
of  Inspiration,  made  a  member  of  the 
board    of    directors    of    Art    Cinema 
Corp.,    financing    firm    affiliated    with 
United  Artists.     Both  of  the  last  two 
I  firms     are     headed     by     Joseph     M. 
ISchenck.     Camp  has  acquired  a  sub- 
stantial interest  in  Art  Cinema. 
The  agreement  is  effective   immed 
(Continued    on    Page     6) 

Detroit  Theater  Owner  Is 
Arrested  on  Arson  Charge 

Detroit— Although  they  protested 
their  innocence  when  arraigned, 
Joseph  Cosco,  lessee  of  the  Tivoli 
and  Emillio  Tork,  his  nephew,  were 
held  in  $3,000  bond  and  their  ex- 
amination set  for  Jan.  10,  on  a  charge 
of  arson  in  connection  with  the  de- 
(Continued     on     Page     6) 

Chicago — Less  than  a  week  re- 
mains for  operators  and  exhibitors 
to  settle  their  differences  on  wage 
demands  of  the  operators,  with  con- 
tracts  expiring  Jan.    11. 

Exhibitors  met  yesterday  with  op- 
erators in  efforts  to  arrive  at  a  set- 
tlement, with  operators  demanding 
wage  increases  aggregating  25  per 
cent  and  a  six  day  week  with  seven 
days'  pay. 

Efforts  are  centered  in  attempt  to 
avert  a  repetition  of  last  summer's 
strike,  when  houses  of  the  city 
closed  for  a  week  in  a  lockout  of 
union    employes. 

Keith-Orpheum  Booking 
Into  724  Houses  Now 

Compilation  of  vaudeville  statistics 
for    1927    by    Keith-Alhee    show    724 
houses  playing  vaudeville  or  combin- 
ation policy  in  the  company's  houses 
(Continued    on    Page    2) 

In  This  Issue 

Resume  of  film  stock  activi- 
ty for  the  year. 

Turn  to  page   6 

Opinions  on  presentations  bv 
Harold  B.  Franklin,  John  J. 
McGuirk,   and   Jesse   L.   Lasky. 

Turn  to  page  3. 




Wednesday,  January  4,   1928 

Vol  XLIII  No.  3   Wednesday,  Jan.  4, 1928    Price  5  Cents 



Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folt;,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4735 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,     Friedrichstrasse,    225. 


Recapitulation    for 
on    Page    6. 

*Ani.  Seat.  Vtc... 
*Am.  Seat.  Pfd... 
*  Balaban  &  Katz .  . 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak 
East.  Kodak  Pfd.. 
*tFiIm  Inspection.. 
*First  Nat'l.  Pfd. 
Fox  Film  "A". .  .  . 
tFox  Theaters  "A" 
*Intern'l      Project.  . 

Keith's    6s    46 

Loew's,    Inc 

tjLoew's.  6s  41ww. 
tt  Loew's, 6s41x-war 
*M-G-M  Pfd.  .  . . 
»M.  P.  Cap.  Corp. 
Pathe  Exchange  .  . 
tPathe  E.xch.  "A". 
ttPathe  Exch.  7s37 
Paramount  F-L  .  .  . 
Paramount  Pfd.  .  . 

**Ro.xy      "A"      

**Roxy  Units  .... 
**Roxy  Common  .  . 
'■*Skouras  Bros.  .  . 
Stan.  Co.  of  Am. . 
tTrans-Lux  Screen. 
'■"United  Art.  Com. 
**United  Art.  Pfd. 
tUniv.  Pictures  . . 
*Univ.  Pict.  Pfd. 
'tWarner  Bros. .  . . 
Warner    Bros.     "A" 

the    year    will    be 

High    Low    Close 





100  J4 










100  J4 





.  58^8 










.  3V4 




3  7/8 










23/      22/ 




















•Last  Prices  Quoted    **Bid    and    Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Loui» 
Stock   Exchange  and   Stanley   in   Philadelphia. 

When  you  think  of 


you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    J040 

$10  Fines  for  Sunday 

Shows  at  Dover,  O. 

Dover,  O. — For  the  third  successive 
Sunday,  George  Chrest,  Roscoe 
Spidell  and  E.  F.  Adman,  theater 
managers,  were  arrested  for  operating 
their  shows.  They  appeared  the  fol- 
lowing day  before  Mayor  f.  J.  Groh 
and  were  fined  $10  apiece.  Holiday 
crowds  thronged  the  theaters  on  the 
Sunday  the  houses  were  open.  The 
allows  were  not  interrupted  by  the 
arrest  of  the  managers  who  furnished 
oail  and  were  released. 

Hatch  Goes  to   Coast 

Stanley  W.  Hatch,  western  sales 
manager  for  First  National,  leaves  to- 
day_for_the  Coast.  His  first  stop  will 
ae  Seattle.  Other  Coast  branch  of- 
fices will  be  visited,  winding  up  in 
Los    Angeles. 

Steele  Leaves  for  South 

Ciiarles  M.  Steele,  supervisor  of 
exchanges  for  First  National,  left 
Tuesday  for  a  trip  South.  He  will 
visit  the  company's  branch  offices  at 
Charlotte,  N.  C,  Atlanta  and  Cin- 
cinnati in  connection  with  the  general 
operation  of  branches. 

Simmons  on  WPCH 

Mike  Simmons  will  interview 
James  R.  Grainger  and  Glenn  Allvine 
of  Fox  for  Station  WPCH  at  the 
McAlpin    Thursday    at   6:4^. 

Fox   Managers  Meeting 

Fox  exchange  managers  of  the 
East  and  Central  West  today  con- 
clude a  two  days'  sales  meeting  in 
New  York. 

O'Toole  to  Discuss  U.  S.  Aid 

Plans  for  co-operation  of  exhibi- 
Lors  in  the  government's  campaign 
to  sell  Clitizens'  Military  Training 
Camps  to  the  nation,  in  order  to  ex- 
tend the  scope  of  their  activity  are 
to  be  discussed  at  a  meeting  to- 
morrow in  Washington  by  M.  J. 
O'Toole,  secretary  and  business 
manager  of  the  M.P.T.O.A.  and  of- 
fers of  the  War  Dept. 

Charles    Jones    with    Krelbar 

Charles  Reed  Jones,  formerly  di- 
rector of  advertising  and  publicity 
with  Chadwick  Pictures  Corp.  and 
F'irst  Division  Distributors,  who  re- 
signing from  the  latter  company  last 
summer  to  complete  his  book, 
"Breaking  Into  the  Movies,"  is  now 
associated  with  Krelbar  Pictures, 
New  York. 

Newfields  in  New  York 

Sig  Newfield,  general  manager  of 
Stern  Brothers  studio,  and  his  brother 
Sam,  director  of  the  "Let  George  Do 
It"  series,  are  in  New  York  from  the 
Coast  for  a  vacation. 


Enterprising,  resourceful,  31,  with  a  rec- 
ord as  general  manager  of  a  mid-west 
combination  circuit,  expert  in  original 
exploitation,  publicity,  seeks  connection 
as  manager  in  the  East. 
Box    M-374  c/o    Film    Daily 

1650    Broadway  New    York    City 

And  That's  That 


IF  you  wish  Gordon  White,  Educa- 
tional publicitist,  a  happy  new  year, 
don't  be  surprised  if  he  gets  savage. 
'Twas  a  murky  night  for  Gordon  and 
a  mu^dy  New  Year  for  his  car 
stalled  when  he  started  out  to  make 
whoopee,  and  it  took  him  all  day 
-Sunday    to    start    it. 

Approximately    8.000,000    piano.s    are    out    of 
tune    in    this    country. — Daily    new.spaper. 

A   modest    estnnate.      Surely    there 
must  be   that   number  in  our  block. 

And  here  are  some  more  sallies 
"goniffed"  from  "Cause  and  Com- 
ment" in  "'rhe  Quill." 

About  the  loneliest  place  on  earth  is  a 
Pullman  berth  after  you  switch  off  the  light 
tor   the    night.—  Newark    News. 

Well,  you  can't  blame  the  railroad 
for   that.' 

There  is  an  epidemic  of  second-story  men. — 
New    York    World. 

We'll  say   there  is!   and  sometimes 
they    tell   them   oftener   than   twice. 

The  long-legged  sheep  of  the  Himalayas  can 
run    forty    miles   an   hour. — Boston    Transcript. 

Well,  if  they  want  to  follow  the 
the  present  day  ivlary's  they  will  need 

What   are   the   happiest   years   of   the   life    of 
an  actress? — Sob  sister  to  well  known  actress. 

Let  us  answer:  The  first  five  years 
that  she  is  21. 

What    is    an    actor? — Chicago    Daily    Nc^.v.';. 

An    actor   is   a   person   who   makes 
$50,000  a  year  some  weeks. 

Seven  Tennessee  Houses 
Bought  by  Crescent  Chain 

Dyersburg,  Tenn.  —  Purchase  of 
three  Dyersburg  theaters  and  four  in 
near-l)y  West  Tennessee  towns  from 
the  Dyersburg  Theater  Corp.,  by  the 
Crescent  Amusement  Company,  of 
Nashville,  Tenn.,  has  been  consum- 

Tony  Sudekum,  president;  Harry 
Sudekum,  treasurer.  General  Man- 
ager Dean  and  J.  P.  Masters,  dis- 
trict   manager,    closed    the    contracts. 

The  Crescent  company  already 
o))erates  one  local  theater,  the  Palace. 
One  of  the  purchased  houses  will  be 
closed.  The  other  will  be  operated 
as  will  roadshow  house,  the  Frances. 
The  Cresent  Company  also  will  con- 
tinue operation  of  the  other  houses 
purchased  at  Ridgely,  Tiptonville, 
Obion   and   Halls. 

If  You  At*  in  the- 

Market  for  Any  Kind  of 





▼▼no  West  32'«'St,Ncwyork.N.y.^ 

II  Phooa   Pennm.   OSSO 

Motion  Picture  Department 
I    O.    8.   lad   C«nid«  Agentt  (or  DebrU 


Newsreels  Exempt  From 
Proposed  N.  Y.  Park  Tax 

Proposal  to  tax  cameramen  as- 
signed to  take  pictures  m  New  York 
parks,  particularly  Central  Park,  a 
flat  fee  of  |lb  each,  has  been 
abandoned  by  Park  Commissioner 
Herrick,  following  a  conference  with 
newsreel  companies.  The  companies 
claimed  the  same  status  as  newspaper- 

Keith-Orpheum  Booking 
Into  724  Houses  Now 

{Continued     from     Page     1) 

in  the  east  and  the  Orpheum  and  af- 
filiated circuits  in  the  west.  In  addi- 
tion there  are  approximately  300 
vaudeville  houses  controlled  by  other 
companies.  At  an  average  capacity 
of  2,000,  this  gives  a  daily  sealing 
capacity  of  2,048,000  for  these  houses. 
Based  on  statistics  compiled,  these 
theaters  are  filled  one  and  one-half 
times  daily,  the  weekly  attendance  at 
vaudeville  and  combination  houses  is 
21,504,000,    K.-A.    states. 

In  New  York  alone  there  are  some 
40  theaters  operated  by  Keith-Albee, 
the  Greater  New  York  Corp.  and  F. 
F.  Proctor.  At  the  Palace,  the  at- 
tendance for  1927  was  2,071,430.  The 
company  claims  a  weekly  average  at- 
tendance of  80,000  last  year  at  the 


Walter  A.   Futter,  Pres. 

Library  Stock  Scenes 

New  York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant   8181    1123    No.   Bronson   Ave. 


OR  L  A  C  H  E 



Trucks  leave  daily  from  New  York  for 
Trenton,  N.  J.,  PhUadelphia,  Pa.,  Wil- 
mington, Del.,  Washington,  D.  C, 
Baltimore,  Md.,  Richmond  and  Nor- 
folk, Va. 
Overnight  Service  at  Express  Rates 

692  Eleventh  Avenue 
Tel.    COLumbus  3774 


Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729   Seventh  Avenue  12th  floor 




220  WEST 42^-^  STREET 





Wednesday,  January  4,  1928 



Opinions  Vary  on  Presentation  Value 


il'rcs.   and   Gen'l  Mgr.,   West   Coast   Theatres) 

The  question  of  stage  presentations 
in  connection  with  motion  picture 
programs  cannot  be  determined  under 
a  set  policy.  There  are  certain  types 
of  theaters  where  the  program  is  de- 
cidedly enhanced  thru  the  use  of 
stage  attractions  of  presentations. 
The  patronage  of  such  theaters  ex- 
pect stage  entertainment  as  part  of 
their  evening's  entertainment,  and 
such  attractions  fulfill  the  taste  for 
"eye   and  ear"   entertainment. 

{n  the  so-called  weekly  de  luxe 
motion  picture  theaters  in  most  of 
the  large  cities,  stage  presentations 
are  a  permanent  fixture  and  are  ex- 
pected by  motion  picture-goers.  The 
degreiS  of  their  popularity  depends 
necessarily  on  the  entertainmg 
qualities  of  such  offerings.  Yet  on 
the  other  hand,  in  practically  every 
large  city  there  are  theaters  that  are 
devoted  to  the  showing  of  fine  motion 
pictures  under  a  long  run  policy 
where  stage  presentations  are  un- 
"necessary,  and  in  many  instances  are 
not  used.  In  these  th-;aters  "the  pic- 
ture's the  thing"  and  the  "success  oi 
an  engagement  will  depend  entirely 
upon  the  value  of  the  uieture  that  is 
shown.  Therefore  we  find  ourselves 
with  really  two  types  of  operation — 
one  the  de  luxe  theater,  which 
changes  its  program  each  week — 
where  good  pictures  are  shown 
amidst  an  atmosphere  of  music,  song 
and  dance,  stage  pictures  and  light- 

The  entertainment  that  is  shown 
today  is  a  development  of  the  de  luxe 
program  originally  offered  by  pre- 
tentious picture  theaters.  They  suc- 
cessfully fulfill  whatever  vaudeville 
appetite  an  audience  may  have,  and 
yet  present  it  in  an  atmosphere  that 
particularly  belongs  to  the  picture 
theater.  Such  theaters  generally  have 
very  large  seating  capacity  and  stage 
entertainment  of  quality  certainly 
contributes  a  great  deal  to  building 
the  bulk  of  steady  patronage  that  at- 
tend week  in  and  week  out,  regard- 
less of  the  picture  that  is  shown. 

Naturally,  motion  pictures  that  are 
unusually  popular  build  up  the  aver- 
age gross  considerably.  It  is  fair  to 
assume  that  without  such  stage  en- 
tertainment the  theaters  of  this  type 
would  not  gross  the  large  amounts 
they  do,  if  motion  pictures  only  were 
exclusively  shown.  However,  in  so- 
called  long  run  theaters,  where  the 
capacity  is  not  quite  as  large,  a  fine 
picture  may  have  an  extended  en- 
gagement and  draw  on  its  own  merit 
without  any  stage  attraction  whatso- 

Those  theaters  throughout  the 
country  that  have  earned  the  reputa- 
tion for  the  largest  grosses,  are  the- 

(Continued    (m    Page    4) 

''The  Picture's  the  Thing'' 

This  United  Artists  theater  is  planned  to  take  a  place 
in  Filmdom's  capitol  as  the  Home  of  Premieres.  Born  of 
the  same  ambitions  which  builded  that  machinery  of  shad- 
ow miracles  known  as  the  United  Artists  Corp.,  it  will  be 
the  first  theater  in  America  to  show  their  renowned  pro- 
ductions. Other  attractions  there  will  always  be  inside 
these  walls,  but  here,  always,  above  all  else,  the  picture 
will  reign  supreme.  After  tonight,  performances  will  be 
continuous  from  before  noon  to  nearly  midnight,  and  prices 
popular,  that  the  screen  may  belong  to  the  people  they  who 
give  sustenance  to  us  of  the  Film.  On  the  opening  nights 
of  these  important  pictures,  here  will  gather  the  fashion, 
the  grace  and  the  intelligence  of  our  city ;  that  there  may 
be  huzzahs  and  critiques,  as  deserved.  Pictures  will  re- 
ceive what  are  known  as  long  runs.  They  will  be  shown 
and  then  replaced,  not  as  the  calendar,  but  as  demand, 
dictates.  The  United  Artists  Theater,  Home  of  Premieres, 
under  the  direction  of  the  West  Coast  Theatres — from 
Statement  of  Policy  United  Artists  Theater,  Los  Angeles. 

Film  Must  Receive  Due  as  Main 
Attraction,  Lasky  Declares 

(First    vice    President    of    Paramount) 

The  problem  of  presentations, 
which  has  been  arousing  so  much 
comment  in  the  trade  recently,  is  a 
vexing  one  and  is  not  to  be  dismissed 
lightly.  As  a  producer  of  motion 
pictures  I  welcome  this  opportunity 
to  discuss  various  phases  of  this 
question,  which  necessarily  must 
liave  a  great  effect  on  production. 

In  the  first  place  the  word  "pres- 
ntation"  is  a  misnomer.  I  think  it 
grew  out  of  the  "prologue"  vogue  of 
a  few  years  ago.  Prologues  were 
introduced  by  exhibitors  who  felt 
that  properly  to  show  a  picture  they 
first  had  to  put  on  a  stage  act  which 
through  dialogue  and  music,  would 
create  the  proper  atmospheric  set- 
ting. This  always  struck  me  as  be- 
ing rather  silly.  Any  well  made  pic- 
ture carries  its  own   atmosphere,  put 

into  the  picture  at  the  studio.  It 
seems  absurd  that,  after  a  studio  has 
spent  thousands  of  dollars  on  a  pro- 
duction, the  house  manager  of  a  the- 
ater, with  his  necessarily  limited  re- 
sources, should  feel  obliged  to  stage 
a  brief  act  to  interpret  the  picture 
to  the  audience.  It  would  be  just  as 
sensible  to  expect  the  house  man- 
ager of  a  legitimate  theater  on 
Broadway  to  stage  a  prologue  to, 
sav,  "The  Trial  of  Mary  Dugan"  or 
"The    Racket." 

Out  of  these  prologues  grew  the 
presentation,  which  term  covers  the 
vaudeville,  music  and  other  stage  at- 
tractions given  with  a  picture  in  our 
big  motion  picture  theaters.  As  they 
are  constituted  at  present,  these 
vaudeville  acts,  bands,  organ  solos 
and  other  attractions  that  make  up 
the  bill  are  not  a  presentation  of  the 
picture   and   have   no   relation   to   the 

(Continued    on    Page    4) 


Melange  of  orchestra!  numbers, 
vaudeville  and  prologue  termed  a 
"presentation"  by  the  movie  theater 
managers  is  not  only  hindering  the 
making  of  better  pictures,  but  actuallv 
is  cutting  the  heart  out  of  the  good 
ones    available,    according    to    James 

(Continued    on    Page    4) 


By    E.     V.    RICHARDS.    JR. 

(Vice   President   and   General  Manager, 

Saenger   Theaters) 

If  every  other  business  including 
tlie  "legit"  roadshow  house  on  so- 
called  two  dollar  pictures  would  let 
the  picture  business  alone,  surely  the 
feature     could     survive.       But     who 

(Continued    on    Page    4) 


(President,    Stanley    Co.    of    America) 

Philadelphia — I  don't  think  there 
can  be  any  doubt  as  to  the  place  that 
presentations  have  taken  in  the  lead- 
ing picture  houses.  I  would  not  as- 
sert that  presentations  are  absolute- 
ly essential — it  depends  on  the  bill, 
the  house  itself,  the  special  occasion, 
often  and,  on  showmanship.  After 
all  showmanship  is  the  real  test  of 
any   program. 

We  are,  as  exhibitors,  constantly 
in  the  position  of  deciding  just  what 
should  be  placed  in  any  house  to 
please  our  patrons  and  to  provide  the 
ideal  entertainment.  Our  experi- 
ence has  given  us  assurance  that  a 
good  show  is  always  sure  to  be  pa- 
tronized. It  may  take  a  little  time 
to  have  the  news  spread  that  a  good 
show  is  on,  but  as  soon  as  people 
know,  the  result  is  paying  patronage. 

A  feature  picture  often  can  fill  a 
house  day  after  day.  Quality  counts 
always.  I  think  that  music  espe- 
cially is  to  be  considered — the  Stan- 
ley Co.  always  gives  every  attention 
to  the  proper  musical  setting  for  any 
show,  and,  for  yours,  has  been  an 
advocate  of  the  best  in  music.  I 
think  as  a  matter  of  fact  that  musi- 
cal taste  has  been  improved  by  the 
Stanley   musical    programs. 

Each  show  presents  its  own  prob- 
lems and  each  show  ought  to  be 
separately  considered.  A  well-bal- 
anced program  is  the  ideal  and  it 
may  take  in  big  features  or  less  im- 
portant presentations.  What  is  nec- 
ssary  is  that  they  ought  to  be  good. 

Our  managers  make  their  decisions 
according  to  many  different  deter- 
mining factors.  I  do  not  believe  that 
there  can  be  any  rule  estabhshed. 
Each  case  is  to  be  determined  inde- 
pendently and  the  ideal  show  is  that 
which  the  manager  has  created  and 
hat   brings   returns. 

Katz  Bases  the  Future 
On  Quality  of  Films 

(Continued     from     Page     1) 

line-up  of  pictures  promised  to  us 
by  the  studios,"  declared  Sam  Katz, 
president  of  Publix  yesterday  in  a 
statement  which  will  appear  in  full 
in  the  1928  FILM  DAILY  YEAR 
BOOK,  off  the  presses  late  this 

"The  ascendancy  of  the  motion  pic- 
ture, which  for  some  time  past  has 
been  seriously  threatened,  seems  to 
have  been  definitely  safeguarded 
through  corrective  measures  taken  at 
the  very  source — a  condition  which 
is  bound  to  stimulate  the  confidence 
of  the  exhibitor,  whether  he  be  op- 
erating a  theater  of  the  so-called  de 
luxe  type,  with  all  the  usual  musical 
and  stage  embellishments,  or  one 
which  offers  film  entertainment  ex- 




Wednesday,  January  4,   1928 

Film  Must  Be  Given 
Its  Due  as  Attraction 

(Coiititiued   from   Page    3) 
picture.       Therefore,     in     describing 
these  attractions  it  seems  to  me  that 
we   must   invent   some   new   term. 

In  arriving  at  a  proper  apprecia- 
tion of  this  extra-fihn  entertainment 
we  must  give  some  consideration  to 
the  ,  problem  of  the  exhibitor.  'By 
exhibitor,  in  this  particular  instance, 
I  mean  the  management  of  our  big 
first-class  houses  of  from  three  to 
six  thousand  seats — because  it  is 
with  them  that  the  problem  is  most 
acute.  As  a  producer  of  motion  pic- 
tures my  heart  and  thought  are  nat- 
urally centered  in  the  picture.  Never- 
theless, I  have  a  very  deep  sympathy 
for  the  exhibitor.  I  appreciate  that 
he  has  on  his  hands  a  question  which 
he  must  answer  if  his  house  is  to 
produce  a  proper  outfit.  I  believe  I 
have  had  an  unusual  opportunity  to 
study  this  situation  in  our  own  Pub- 
lix  theaters,  and  I  know  that  Mr. 
Katz  and  his  associates  are  giving 
the  matter  their  most  serious  thoi^ght. 

In  these  large  houses  the  de  luxe 
show,  as  a  whole,  runs  about  two 
hours  and  ten  minutes.  The  exhib- 
itor believes  from  experience  that 
this  is  the  proper  amount  of  enter- 
tainment to  give  his  patrons  for  their 
monej^  Of  this  two  hours  and  ten 
minutes,  the  motion  picture  enter- 
tainment usually  takes  up  an  hour 
and  ten  or  fifteen  minutes.  This 
does  not  include  the  newsreel  and  a 
two-reel  comedy  or  other  screen  nov- 
elty. Even  with  these  the  exhibitor 
is  faced  with  the  necessity  of  pro- 
viding something  which  will  occupy 
the  rest  of  the   time. 

To  do  this  he  has  resorted  to  stage 
shows.  These  shows  are  created  by 
producers  of  stage  acts.  The  pro- 
ducer of  the  stage  show,  being  a  cre- 
ator, occasionally  allows  his  enthusi- 
asm for  his  own  handiwork  to  run 
away  with  him.  Then  the  stage  en- 
tertainment encroaches  on  the  time 
and  position  which  rightfully  belong 
to  the  screen.  Then  it  is  that  the 
so-called  presentation  becomes  a 
menace   to   the   picture. 

I  want  to  mate  myself  perfectly 
clear:  The  film  must  always  be  the 
main  attraction  in  any  motion  pic- 
ture theater.  The  time  consumed 
by  the  feature  and  the  supporting 
film  entertainment  should  be  the  ba- 
sic time  around  which  the  stage  man- 
ager builds  his  show. 

When  stage  acts  are  necessary  to 
round  out  a  complete  program  those 
acts  should  be  subordinated  to  the 
film.  Certainly  the  stage  act  should 
not  be  allowed  to  run  so  long  as  to 
crowd  out  worthy  film  comedies  and 
newsreels.  Above  all  the  stage  en- 
tertainment should  not  be  of  such 
lengtli  and  nature  as  to  leave  the 
patrons  weary  when  the  feature  pic- 
ture is  thrown  upon  the  screen.  It 
is  the  feature  picture  that  the  pa- 
trons have  come  into  the  house  to 
see.  If  this  be  not  true,  then  the 
whole  motion  picture  business  is  not 

Just  as  the  program  within  the  theater 
must  be  arranged  so  that  the  picture  is  the 
main  feature  so  it  is  obvious  that  the  thea- 
ter's advertising  must  present  the  picture  as 
the  main  attraction.  I  have  no  patience 
whatsoever  with  film  theaters  that  subordi- 
nate a  well  known  star  and  a  costly  produc- 
tion    to     the     aggrandizement     of     some     band 


Daily  Beminikr 

Get  salesman's 
slant  on  exploi- 
tation. May  be 
valuable  to  you. 

Wed.,  Jan.  4,  1928 

Good  Pictures  Hurt  by 
Presentations — Quirk 

^Continued    from    Page    3) 

R.  Quirk,  editor  of  "Photoplay  Mag- 

This  is  how  Quirk,  writing  edi- 
torially   views    the   problem    : 

"Stripped  of  all  its  pretense,  pres- 
entation is  a  substitute  for  good 
picture  entertainment.  It  is  served 
up  on  the  same  principle  that  in- 
spires French  chefs  to  invent  piquant 
sauces  to  smother  a  questionable  fil- 

master,  master  of  ceremonies  or  small-time 
vaudeville  actor.  Motion  picture  producers 
have  invested  hundreds  of  thousands  of  dol- 
lars in  their  productions  and  the  personali- 
ties that  appear  in  those  productions.  To 
me  it  is  folly  for  us  to  make  this  great  ef- 
fort, to  spend  this  money  in  exploiting  these 
pictures  and  personalities  if  they  are  to 
be  kicked  around  in  our  leading  theaters  and 
subordinated  to  some  extraneous  personality. 
That  is  not  building  the  picture  business;  it 
is  tearing  it  down.  What  incentive  is  there 
to  a  motion  picture  producer  to  make  better 
pictures  if  he  sees  his  best  efforts  used  as 
a   trailer   to   some   jazz   band   or   tabloid   show? 

Just  as  sure  as  the  motion  picture  is  sub- 
ordinated in  the  theater  so  will  it  deteriorate 
n   the   studio. 

As  I  said  before,  this  whole  problem  is 
not  one  that  can  be  solved  with  a  wave  of 
the  hand.  It  is  idle  to  say  the  big  theaters 
of  three,  four  and  five  thousand  seats  should 
not  be  built.  They  are  already  built,  in  op- 
eration and  are  showing  excellent  net  profits. 
Criticism  and  wholesale  condemnation  will  not 
make  the  situation  any  better.  _  No  doubt 
abuses  have  sometimes  crept  in  to  the 
management  of  stage  shows  of  our  bigger 
theaters.  However,  I  am  convinced  that  our 
circuit  heads  and  leading  exhibitors  are  aware 
of  the  econmic  peril  which  lies  in  the  wake 
of  these  abuses  and  are  making  a  sane,  in- 
telligent effort  to  correct  them.  Certainly 
the  situation  is  not  going  to  be  cured  by 
recriminations.  It  remains,  on  the  contrary, 
for  all  of  us  to  study  the  problem  more  dis- 
interestedly to  the  end  that  a  closer  coopera- 
tion   will    effect    a    solution. 

As  a  matter  of  fact  this  very  situation 
may  have  ultimately  an  excellent  result,  be- 
cause once  more  it  drives  home  to  all  of 
us  the  responsibility  we  have  to  every  phase 
of  the  picture  business.  The  producer,  in 
his  studio  making  pictures,  cannot  ignore 
the  problems  of  distribution  and  exhibition. 
The  distributor  cannot  shut  his  eyes  to  the 
difficulties  that  beset  the  producer  and  like- 
wise the  difficulties  that  lie  in  the  path  of  the 
exhibitor.  And  on  the  other  hand  the  ex- 
hibitor must  realize  not  only  his  responsi- 
bility to  his  patrons  and  stockholders  but 
also  to  the  man  who  sells  him  the  film  and 
to  the  studio  that  made  the  pictures  possible. 
This  whole  situation  therefore,  as  I  said  be- 
fore, may  bring  forth  great  benefits  if  it  only 
brings  all  three  elements  of  this  business  into 
closer    cooperation. 

Toronto   House  Has  New  Owners 

Toronto  —  The  Crescent  Palace, 
3265  Dundas  St.  West,  has  been  pur- 
chased by  Jessie  Rappaport  of 
Toronto,  for  |38,000,  from  Bernard 

Fire  at  Dallas  House 

Dallas — Fire  said  to  have  been 
caused  by  defective  wiring  caused 
slight  damage  at  the  Old  Mill.  The 
fire   started  under  the   stage. 

Relative  Cost  Point 
Is  Richards  Query 

(Continued    from    Page    3) 

Started  this  thing  anyhow:'  Did  not 
the  success  of  the  picture  alone  at- 
tract the  competition  of  vaudeville 
circles  and  cause  them  to  go  after 
pictures  to  use  with  their  vaudeville? 

Well,  whether  the  picture  people 
like  it  or  not,  they  are  now  in  the 
"show  business."  Whether  it  is  pres- 
entations, prologues  or  what  not, 
formula  makes  no  difference. 

It  also  makes  no  difference  which 
outclraws  the  other  at  the  box  office. 
It  costs  more,  and  always  will,  to 
produce  a  supply  of  vaudeville  than 
It  does  a  picture,  because  the  circula- 
tion of  a  vaudeville  act  or  presenta- 
tion is  limited  and  a  picture  is  not. 
For  instance,  100  houses  with  a  $4,- 
000  per  week  vaudeville  bill  the  cost 
is  $400,000  take  a  $400,0000.00  picture, 
the  same  strength  as  a  $4,000  vaude- 
ville bill,  and  it  has  a  possibility  of 
a  good  many  thousand  run's  in  addi- 
tions to  its  first  revenues  from  the 
100  houses.  So  where  is  the  relative 
cost  point  to  be  established?  I  don't 
know,  but  it  seems  to  me  that  rent- 
als have  hit  the  ceiling.  But  don't 
ask  me — I   don't   know. 

New  So.  Wales  Import 

Tax  Is  Still  Pending 

Washington — Validity  of  the  New 
South  Wales  Act  imposing  a  tax  on 
films  has  not  been  decided  by  the 
High  Court,  according  to  a  report 
to  the  Dep't.  of  Commerce  from  As- 
sistant Trade  Commissioner  Baldwin 
at  Sydney.  The  case  will  be  argued 
anew  as  in  the  present  state  of  the 
pleadings  the  Court  finds  it  impossi- 
ble to  make  a  ruling.  In  reply  to 
counsel  representing  distributing' 
companies,  who  asked  if  it  would  be 
necessary  to  applv  for  a  stay  of  pro- 
ceedings. Justice  Isaacs  said  the  in- 
•nction  still  stood  preventing  the 
Commissioner  proceeding  on  the  film 
tax  assessments.  Abouf  $700,000  i.= 

Miller   Buys  at   Nashville 

Nashville,   Tenn. — James   Carnahan 
has  sold  the  Rainbow  to  S.  F.  Miller. 

New   Owner  at  Camp  Taylor 
Camp    Taylor,    Ky. — The    Taylor, 
Ky.,   has   been   taken   over   by   James 
L.  Wilson.    It  formerly  was  operated 
by  Sam   Webb. 

Franklinton,  Ky.,  House  Closes 

Franklinton,     Ky. — The     Franklin- 
ton,  has   closed   temporarily. 

Never  Subordinate 
Film,  Says  Franklin 

(.Continued  from  Page  3) 
aters  where  stage  presentations  are 
shown.  This  in  itself  should  be  con- 
clusive that  the  public  expects  stage 
jntertainment  with  their  motion  pic- 
tures. It  is  the  opinion  of  the  writer, 
however,  that  seldom,  if  at  all, 
should  the  stage  presentation  over- 
shadow the  feature,  because  after  all, 
it  is  the  motion  picture  which  is  the 
most  popular  unit  of  a  program. 

The  present  type  of  stage  entertain-jj 
nent  may  change  in  form,  but  will  Ij 
continue  to  be  an  miportant  part  ofjl 
the  de  luxe  motion  picture  theater,: 
for  it  offers  a  contrast  to  the  motion, 
picture  itself,  and  gives  an  opportun- 
ity to  bring  into  one  entertainment 
every  appeal   of   the   theater. 

As  the  picture  theater  grows  larg- 
er in  size,  both  motion  pictures  them- 
selves, as  well  as  stage  attractions, 
will  improve  in  quality  as  well  as 
pretentiousness.  Stage  presentations 
of  the  right  sort  frequently  fill  in  a 
gap  where  the  featured  picture  may 
be  lacking,  and  it  is  an  insurance 
against  fluctuating  grosses. 

At  no  time  should  the  motion  pic- 
ture feature  be  given  secondary  posi- 
tion on  the  program  of  a  motion  pic- 
ture theater.  No  theaters  can  buik'ji 
stage  attractions  week  in  and  weekj. 
out  of  a  quality  that  would  entitleji 
it  to  dominate  the  program.  Thcj 
stage  attractions  that  can  do  this  areji 
few  and  far  between.  Therefore 
when  stage  attractions  are  built  as 
a  supplementary  feature  of  the  enter- 
tainment,, they  accomplish  their  pur-., 
pose  best.  Of  course,  in  instances' 
where  theaters  have  not  at  their  dis- 
posal the  very  best  product,  it  is 
sometimes  necessary  to  make  an  ef- 
fort to  offset  the  features  that  are 
not  of  the  very  best  quality.  In  the 
metropolitan  cities  where  the  theaters 
are  of  huge  capacity  and  where  stage 
resources  are  big,  the  effort  is  natur- 
ally made  to  build  stage  presentations 
of  elaborate  proportions,  hut  even  in 
such  instances  it  is  difficult  to  main- 
tain a  standard  that  equals  the  enter- 
tainment value  of  the  motion  picture 

The  final  judge  where  stage  pres- 
entations are  essential  for  picture 
theaters  will  be  determined  by  the 
public.  They  show  their  endorsement, 
or  disaproval  by  either  going  to  the 
theater  in  great  throngs  or  staying 
away,  and  as  long  as  theaters  of  stage 
presentations  play  to  satisfactor\' 
grosses,  then  it  is  quite  apparent  that 
the  Dublic  likes  the  idea. 

What  I  have  said  pertaining  tc 
stage  presentations  naturally  refers 
to  the  larger  cities.  In  communities 
of  50,000  or  less,  very  few  theaters 
can  put  on  stage  attractions  thai 
mean  anything  at  the  box  office,  be- 
cause it  is  seldom  that  such  theater? 
can  attract  talent  of  value. 


".Tack"  Tillman  Recovering 
Portland.   Ore.— L.   E.   (Jack)    Till- 
man,   manager    of    the    Columbia    ex 
f-hange.  is  recovering  from  an  opera 

Ohio    Directors   to    Meet 

Columbus,  O — A  directors  meeting 
of  the  M.  P.  T.  O.  of  Ohio  will  be 
held  here  next  week. 

DAlLYv        Wed..  Jan.  4.   1928 


Relief  Fund  Formed  by  Industry 

Reports  Persist  of  Forthcoming  De  Mille  Shake-up— Christie  Limits  "Tillie"  to  Six  Reels— 
Columbia  Signs  Three  More— Rogell  Plans  All- America  Film— Other  Wired  Coast  News 


Relief  for  needy  film  workers  is  to 
be  provided  under  plans  announced 
by  the  M.  P.  Relief  Fund  of  Amer- 
ice,  which  is  asking  stars  and  execu- 
tives to  add  a  clause  in  their  wills 
bequeathing  a  percentage  of  their 
estates   for   the   cause. 

Erection  of  hospitals  here  and  in 
New  York,  and  maintenance  of  a 
permanent  fund  for  relief  is  p'anni-d. 
The  movement  is  said  to  have  many 
backers  among  prominent  players 
and   executives. 

Scott's  "Quentin  Durward" 
jtp  Be  Cruze  Production 

Julien  Josephson  has  been  en- 
'gaged  to  prepare  scenario  of  "Quen- 
tin Durward,"  Sir  Walter  Scott 
novel,  which  James  Cruze  will  di- 
rect at  the  De  Mille  studio.  This 
will  be  his  second  picture  under  his 
"i4ejK.contract,  and  work  on  it  is  to 
startTtH*.*^.  His  first  picture  is 
"The  Red  Mark,"  now  being  com- 

Rogell  Plans  Picture  in 
Hook-up  with  Exhibitors 

Al  Rogell,  states  "The  Los  Ang- 
eles Record,"  has  plans  for  a  hook- 
up with  exhibitors  for  production  of 
an  All-America  picture,  which  would 
be  filmed  in  the  nation's  35  keys. 
This  is  planned  as  his  third  venture 
for  1928,  the  other  being  "Me— 
Gangster,"  a  sequel  to  Harold  Bell 
Wright's  "The  Shepherd  of  the 

F.  N.  Extends  Molly  O'Day 
Contract  for  One  Year 

Contract  of  Molly  O'Day  has  been 
extended  one  year  by  First  National. 

Signs  Lajos  Biro 

^ajos  Biro  has  signed  a  long  term 
contract  with  First  National  as  a 

Eve   Sothern  Now  a   Star 
A  special  story  now  is  being  writ- 
ten for  Eve   Sothern  to  sen-e  as  her 
first    Tiffany-Stahl    starring  '  vehicle. 

$1,000,000  Firm 

Consolidated  Pictures  Corp. 
of  California,  $1,000,000  San 
Francisco  company,  has  filed 
articles    of   incorporation. 

Columbia  Active 

Two  directors  and  one  spe- 
cial writer  have  been  signed  by 
Columbia,  in  the  firm's  aggres- 
sive campaign  for  new  talent. 
The  directors  are  Ekiwin  Mor- 
timer and  R.  William  Neill,  and 
the  writer  is  Anthony  Colde- 
way.  Neill's  first  assignment 
is  to  be  "Lady  Raffles"  which 
will  feature  Estelle  Taylor, 
Coldeway  is  to  do  special  work 
and  no  assignment  has  been 
given    Mortimer. 

Columbia  now  has  eight  di- 
rectors under  contract.  They 
are,  in  addition  to  the  two  new 
acquisitions:  George  B.  Seitz, 
E.  H.  Griffith.  Frank  Capra, 
Walter  Lang,  James  Home 
and  Albert   Kelly. 

6,000  FEET  IS  LIMIT  SET 

Six  thousand  feet  is  the  limit  set 
by  Al  Christie  for  the  releasing  foot- 
age of  "Tillie's  Punctured  Romance," 
Christie  special  which  Eddie  Suther- 
land is  cutting.  This  is  approxi- 
mately the  same  length  as  "Behind 
the  Front,"  which  Sutherland  also 

"The  reason  for  this  radical  de- 
parture," states  Christie,  "is  that  a 
contributing  factor  in  the  success  of 
feature  comedies  in  the  past  was  the 
short  running  time,  which  permitted 
the  exhibitor  to  turn  over  his  show 
rapidly  thus  getting  the  maximum 
returns  out  of  an  engagement.  No 
more  does  a  producer  have  to  make 
a  picture  long  to  prove  to  the  trade 
that  he  has  a  special,  as  some  of  the 
greatest  box-office  bets  in  the  past 
have  been  the  features  cut  to  the 
action-full  length  of  six  reels  and 

It  is  expected  that  the  cutting  and 
previewing  of  "Tillie"  will  require 
several  more  weeks,  with  the  release 
date   set  for   Feb.   18. 

W.  C.  Fields,  Chester  Conklin, 
Louise  Fazenda  are  starred,  and  are 
supported  by  Mack  Swain,  Babe 
London.  Doris  Hill,  Grant  Withers. 
Tom  Kennedy.  Kalla  Pasha  and 
others.  The  story  was  written  by 
Monte    Brice. 


There  are  many  stories  in  circu- 
lation concerning  the  personnel  of 
the  De  Mille  studios.  Various  re- 
ports, confirmation  of  which  cannot 
be  obtained,  state  that  William  Sis- 
trom  has  resigned  as  general  man- 
ager of  the  studios,  and  is  to  join 
Universal;  Vera  Reynolds  has 
"walked  off  the  lot,"  due  to  dissatis- 
faction over  her  new  picture,  "Walk- 
ing Back;"  Jetta  Goudal  will  sign 
a  new  De  Mille  contract;  May  Rob- 
son   has   left   the   De   Mille   forces. 

Under  the  reported  schedule, 
Hector  Turnbull  and  Ralph  Block 
are  to  be  given  increased  duties  of 
production  management,  while  Lou 
Goodstadt  and  George  Volk  are  to 
take  over  the  major  portion  of  du- 
ties   now    discharged   by    Sistrom. 

Elmer  R.  Pearson,  John  C.  Flinn 
and  Phil  Reisman,  who  were  here 
recently,  are  expected  to  pay  an- 
other visit  to  the  Coast,  in  the  course 
of   a   few   days. 

Doane  Leaves  for  East 

Warren  Doane,  general  manager 
of  the  Hal  Roach  studios,  is  en  route 
to  New  York  for  conferences  with 
M-G-M  officials  on  next  year's  prod- 

"U"  Officials  Deny  "Bob" 
Welsh  Replacing  Henigson 

Universal  executives  brand  as  false 
the  report  that  Henry  Henigson  will 
resign  as  general  manager  of  Uni- 
versal City  and  be  succeeded  by 
Robert  E.  (Bob)  Welsh,  Carl 
Laemmle's    personal    representative. 

Gotham    and    Brown    Moving 

Gotham  Prod.,  and  Harry  J. 
Brown  Prod,  are  moving  activities 
to  Universal  City. 

Paramount   Re-signs   Gary   Cooper 

Gary  Cooper  has  signed  a  new  long 
term    contract    with    Paramount. 

Rapf   Leaving   Tomorrow 

Harry  Rapf  leaves  tomorrow  with 
his  wife  for  New  York  on  a  three 
weeks'   vacation. 

A  Little 

from  **Lots 


Preparing  Compson  Script 

Will  M.  Ritchey  is  preparing 
scenario  of  "The  Love  of  Liane" 
from  Izola  Forrester's  story.  Pro- 
duction is  to  start  soon  with  Betty 
Compson    featured    for    Columbia. 

Tyler    Unit    on   Location 

Tom  Tyler  and  his  company,  with 
Jane  Reid  appearing  opposite,  have 
left  for  northern  California  on  lo- 
cation. They  are  filming  Frank 
Howard  Clark's  scenario,  "The  West- 
ern Star,"  based  on  the  story  by 
Wy.ndham  Bitten.  Louis  King  is 

By    RALPH    W1L.K 


mHE  boys  still  talk  about  the  pro- 
A  ducer,  who  insisted  that  his 
electricians  come  to  work  in  spot- 
less, white  trousers — and  keep  them 
spotless   during  studio  hours. 

*  *         * 

Our  Passing  Show :  Gordon 
Cooper  dispatching  a  tele- 
gram; Willis  Goldbeck  stroll- 
ing through  the  corridors  of 
the  Ambassador;  Felix  Or- 
man  and  packages  piling  into 

a  taxicab. 

*  *         * 

"Big  BilU"  Gorman  will  be  a  con- 
tender for  heavyweight  fight  honors, 
if  Leach  Cross  has  his  way.  Bill  is 
a  husky  stunt  man  and  was  at  one 
time  an  electrician  at  the  Paramount 
Long  Island  studio.  He  has  played 
some  important  roles  at  local  studios. 

*  *         * 

Charley  Rosenfeld  wore  the 
smile  that  won't  come  off  when 
Armand  Emanuel  raised  his 
bulk  from  the  canvas  at  the 
Hollywood  Legion  ring,  after 
the  count  of  eight,  and  knocked 
out  a  Mr.  Doman,  who  had 
14  knockouts  to  his  credit. 
Armand  is  a  Jewish  boy  and 
will  make  his  first  appearance 
in  a'  New  York  ring  this 
month.  He  is  a  heavyweight 
and  is  on  his  way  to  the  top. 

*  *         * 

More  Passing  Show:  Mr. 
and  Mrs.  Eddie  Klein  at 
"Sunrise";  Sam  Jacobson 
singing  the  praises  of  "Find- 
ers Keepers";  Jack  Oakie, 
happy,  after  the  preview  of 
the  same  picture,  which 
marks  his  debut  as  a  screen 


*  *         * 

Jack  Adolfi  knows  his  Hollywood. 
He  was  a  director  with  the  Biograph 
forces  at  the  Fine  Arts  studio,  now 
known    as    Tiffany-Stahl. 

*  *         * 

Screen  celebrities,  who  have 
been  touring  in  vaudeville,  are 
home  for  the  holidays.  Their 
numbers  includes  Lew  Cody, 
Mildred  Harris,  Wanda  Haw- 
ley  and  Herbert  Rawlinson.  By 
the  way,  we  want  to  give  three 
cheers  for  the  way  Herbert 
Rawlinson  stirred  the  Holly- 
wood Legion  fight  crowd  in 
behalf  of  the  Los  Angeles  Re- 
cord's Christmas  relief  fund. 
When  Herbert  finished  his  ap- 
peal the  fight  fans  contributed 




Wednesday,  January  4,   1928: 


Loew's  to  Withdraw 
From  Dallas  Field? 

{Continued     from     Page     1) 

Vitaphone  will  be  installed  thereby 
coupling  with  the  other  policy  of 
sound-sight  synchronization.  There 
is  no  downtown  theater  equipped 
with  Vitaphone,  although  Louis  L. 
Dent's  model  playhouse,  Arcadia, 
now  has  the  synchronizer.  The  Ma- 
jestic now  is  equipped  with  Movie- 
tone, The  Melba  will  fall  under  sup- 
ervision of  Louis  Snyder,  territorial 
manager  for  Publix,  class  A  and  B 
houses  with  headquarters  in  New 
York.  Snyder  says  information  from 
New  York  has  not  definitely  pointed 
out  that  Vitaphone  will  be  installed 
and   he   says   he   is   doubtful. 

Loew  brought  vaudeville  to  Dallas 
in  March,  1926,  for  a  fourth  attempt 
to  establish  it  in  Texas,  The  theater 
ran  as  a  combination  house  until  last 
June  when  fire  gutted  the  stage  and 
organ  loft.  It  was  estimated  from 
March,  1926,  to  June.  1927,  the  Loew 
organization  dropped  more  than 
$150,000  at  the  Melba.  The  Loew 
organization,  notwithstanding  the 
fire  is  said  to  have  run  loses  into  the 
$300,000  range,  rebuilt  the  theater 
and  reopened  it  last  September.  Dur- 
ing this  period,  the  house  has  reach- 
ed its  low  and  high  box  office  marks. 
It  broke  record  week  of  Dec.  3,  with 
Lon  Chaney  in  "London  After  Mid- 
night." while  the  lowest  mark  is  said 
to  have  been  reached  with  "In  Old 
Kentucky,"  both  pictures  playing 
with  vaudeville.  It  is  declared  that 
since  repairing  the  house  the  further 
losses  and  prospects  of  losing  an- 
other $250,000  have  been  in  the  of- 

Some  time  ago  Loew  announced  a 
program  of  operations  in  Texas  and 
in  addition  to  acquiring  the  Melba 
from  Publix,  built  the  $1,000,000 
State  at  Houston.  Whether  the  with- 
drawal from  Dallas  means  the  with- 
drawal from  Houston  has  not  yet 
been    determined. 

23,967,585  Shares  Turnover 

in  1 9  Stocks  During  1921 

Nineteen  twenty-seven  was  an  active  year  for  film  stocks  and  bonds. 
During  the  year,  23,967,585  shares  representing  19  issues  were  sold  in  the 
New  York  stock  and  bond  markets.  In  point  of  volume  sales,  the  record 
goes  to  Loew's  6s,  of  which  issue  7,049,000  bonds  changed  hands. 

Over  2,000,000  shares  of  Paramount  common  changed  hands,  that  stock 
touching  a  high  of  IIS)^  on  Dec.  31,  the  last  day  of  the  year  and  a  low  of 
92  on  July  28.  In  the  Philadelphia  market,  the  Stanley  Company  ended  the 
year  at  53>4,  having  touched  a  low  of  51 K'  on  Dec.  21.  The  high  for  that 
issue  was  reached  on  Feb.  4  when  the  stock  closed  at  90%.  Loew's,  Inc. 
showed  a  turnover  of  1,979,900  shares  during  the  year.  Its  high  was  63% 
retouched  on  March  17  and  the  low,  59;^^  made  on  Jan.  4. 

The   following  table  gives  a  record   for  the  year. 

High  Date  1-ow 

American    Seating,    preferred — 51  .Tnly    20  .'8?^ 

Eastman   Kodak    175'4  Sept.   20  126>4 

Eastman     Kodak     Pfd \l\Vi  Oct.     31  1 1 9  "4 

First     Nat'l     Pfd 106J/1  Deo.    29  98 

Fox    Film    "A"     85 /i  Dec.    20  50 

ttKeith's     6s     '46 101  Dec.     12  9/ ;/S 

Loew's      Inc biVt  Mch.    17  46% 

ttLoew's,    6s    '41ww 107^  Oct.     14  101 

ttLoew's,     6s     '41ex  war 101 '/J  Oct.     14  96 

M-G-M    Pfd 2654  Feb.    21  24 J4 

M.    P.    Capital    Corp 16-5^  Mch.   18           bVz 

Pathe     Exchange     12  June   17           3^ 

Pathe    "A"     43^  June   17  18/> 

tiPathe    Exchange    7s    '37 lOOH  Aug.    17  80 

Paramount     F-L     115^  Dec.     31  92 

Paramount     Pfd 124^  Jan.     12  IH^g 

ttPar.-B'way   Corp   S^iS   '51.  .102K-  Dec.    20  98 

"*Roxy    "A"     38  Feb.    24  24 

♦**Roxy    Units     43  Feb.    24  26 

♦**Roxy    Common    \IV\  Feb.     24           5 

♦Skouras     Bros 48  .  .  32 

♦♦Stanley     Co.     of     America..    90M  Feb.       5  51'/.. 

Universal    Pfd 103J^  Apr.   26  96.}4 

Warner   Bros.    "A"    45^4  Jan.       6  18"4 


Date        Last  Change 

Oct.    22        40  

Jan.  2'8      164J4  +31 J4 

Jan.   10      129  -l-llVi 

Jan.  12     106^  -\-(<V2 

June  28        84  4-12'^ 

June  29      100^  -fl% 

59!/8  4-11/. 

106/  -\-%V% 


25/8  4-54 




Jan.     4 
Jan.     4 
Apr.  28 
Jan.     3 
Sept.  19 
Dec.  29 
Dec.  29 
Dec.   13 
July  28      114J4 
July  28      121  }4 
Jan.       3 
Dec.   28 
Dec.  28 
Dec.   28 

— !4 

Dec.   21 
Dec.     28 
Dec.  24 

102/    4-4J 


40  —6 

53/  —29/ 

100  4-1/ 

22^8  —19-/8 






















Detroit  Theater  Owner  Is 
Arrested  on  Arson  Charge 

(Continued     from     Page     1) 

struction  of  the  theater  Nov.  2  in  an 

Police  contend  that  Cosco  and  his 
nephew  plotted  to  burn  the  theater 
because  Cosco  was  facing  a  loss  of 
165,000  through  termination  of  his 
lease  the  next  day  gnd  would  evade 
this  loss  and  get  $40,000  insurance  if 
the  theater  was  destroyed  before  ex- 
piration of  the  lease. 

According  to  one  of  the  investiga- 
tors, a  five-gallon  can  of  high-test 
"ssoline  in  a  sheltered  place  and  14 
similar  cans,  empty  were  found  in  a 
side  aisle.  Heavy  wrapping  paper 
hwd  been  run  down  the  aisles  and 
saturated  with  gasoline  and  the  up- 
holstery of  the  seats  also  had  been 
saturated.  Cosco  recently  gave  up  the 
Startford  and  Deluxe,  but  still  has  the 
Jefferson  and  the   Harper, 

"U"  Names  Sheboygan  House 

Sheboygan.  Wis. — "Sheboygan"  has 
been  decided  upon  as  the  name  of 
the  new  Universal  theater  rapidly 
nearing  completion.  The  house  will 
seat  approximately  1,600. 

In  the  New  York  Curb  Market,  Fox  Theaters  "A"  was  the  leader  in 
1927  in  point  of  volume  trading,  that  stock  showing  a  turnover  of  482,600. 
Its  high  was  25y2  and  its  low,  12§^.  Trading  on  the  last  day  of  the  year 
brought  the  year's  activity  to  a  close  insofar  as  this  issue  is  concerned,  at  22. 

The  range  for  the  vear  follows. 

Film     Inspection     8/ 

F ox  Theaters  "A"   25  / 

Intern'l     Projector     10% 

Trans-Lux      8^ 

United  Artists  Theaters    101  / 

Universal      45^ 

Warner     Brothers     3..M 

tt   N.    Y.    bond    market. 
*   Listed    on    St.    Louis    Stock    Exchange. 

♦♦   Listed    on    Philadelphia    Stock    Exchange 
*•*   Supplied   by   Morton    Lachenbruch   &   Co.,   42    Broadway,    N.    \.    C 



Net  Change 

Year's  Sales 




12  W 






—2  7^ 








— / 










Creswell  Joins  Bromberg 

Atlanta  —  Negotiations  between 
Bromberg  and  Fred  F.  Creswell, 
formerly  of  Paramount  were  con- 
summated with  announcement  that 
Creswell  has  joined  Arthur  C.  Brom- 
berg Attractions  as  district  manager 
with  supervision  over  the  Atlanta, 
Charlotte,  and  New  Orleans  ex- 
changes of  the  Bromberg  company. 
Cresberg  has  not  been  active  in  the 
industry  during  the  last  two  years. 

Theater-Office   Building  Planned 

Knoxville,  Tenn. — A  nine-story  of- 
fice building,  over  the  Tennessee  the- 
ater now  under  construction  here,  has 
been  decided  on  by  C.  B.  Atkin.  The 
theater  is  to  cost  more  than  $1,000,- 
000,   it   is   stated. 

Bromberg   Buys   Excellent    Output 

Atlanta.  Ga. — Acquisition  of  the 
distributing  rights  to  18  Excellent 
Pictures,  was  announced  this  week  by 
Arthur    C.    Bromberg    Attractions. 

New  Company  at  Monroe,  Wis. 

Monroe,  Wis, — Articles  of  incor- 
poration have  been  filed  at  Madison 
for  the  Monroe  Theater  Co.,  of 
which  the  incorporators  are  Chester 
J.  Goetz,  G.  L.  Redman  and  Henry 
Babler,  Jr.  The  organization  has  is- 
sued 110  shares  of  stock  at  $100  each. 
The  corporation  will  operate  the 
Monroe,  which  previously  has  been 
operated  on  a  partnership  basis  by 
H.  H.  Geiger,  Redman  and  Babler. 
Geiger  disposed  of  his  interest  to 
Goetz  who  some  years  ago  was  part 
owner  of  the  enterprise.  Goetz  heads 
United  Theaters,  which  has  a  chain 
of  Wisconsin   houses. 

Poor  Business  at  Hueysville,  Ky. 

Hueysville,  Ky. — On  account  of 
poor  attendance,  the  manager  of  the 
Bosco  Theater  announced  that  all 
shows  except  on  Sunday  will  discon- 
tinue until  about  the  middle  of 

Coshocton   House    Changes   Hands 

Coshocton,  O. — Harry  W.  Strong 
has  sold  the  Cinderella  to  A.  V.  Abel 
and  I.  S.  Russell.  Abel  formerly  op- 
erated the  Strand  at  New  Philadel- 
phia which   he   sold  to   Skirboll  Bros. 

Johnson  Buys  Cotineaut  House 
Conneaut,  O. — H.  Ward  Johnson 
has  bought  the  Main  from  G.  D. 
Clark.  Johnson  owned  and  operated 
the  Liberty  at  Geneva  until  about  a 
year  ago.  Since  then  he  has  been 
out  of  the  exhibition  field. 

Partnership  Formed 
by  "U"  in  Kansas  City 

{Continued     from     Page     1) 

made  by  Shanberg,  who  states  it  is 
effective  immediately.  Under  itsji 
terms.  Midland  acquires  a  one-halfl 
interest  in  the  Isis,  Linwood,  Apol- 
lo, Gladstone  and  Gillham  at  Kan- 
sas City;  Sedalia,  Strand  and  Lib- 
erty at  Sedalia;  Main  Street,  Lexing- 
ton; De  Graw,  Fourth  Street,  New 
Grand  and  Baby  Grand  at  Moberly;, 
Lyric,  Boomville  and  Lyric  at  Mar- 
shall. Kansas  houses  involved  in| 
the  transaction  are:  Royal  and  Crys- 
tal  at  Atchinson;  People's  and  Main 
Street  at  Chanute;  El  Dorado  and 
Palace   at   El   Dorado. 

The  theaters  will  be  operated  from 
Kansas  City  in  conjunction  with  the 
present  circuit  of  theaters  at  Hutch- 
inson, Salina,  Lyons.  Sterling  and. 
Pittsburgh,  all  of  Kansas.  Ii 

Test  to  Determine  Md 
"Blue"  Law  Validity 

(.Continued     from     Page     1) 

are  forbidden  to  open  on  Sunday  art- 
going    to    be    made    ineffective. 

"You  can't  conduct  a  concert  of, 
the  Baltimore  Symphony  Orchestra 
or  a  benefit  at  some  big  moving-pic-i 
ture  house  and  make  the  little  fam- 
ily houses  stay  closed.  I  am  a  mem- 
ber of  the  next  legislature  and  I  am 
going  to  bring  it  up  there. 

"But  we  are  not  going  to  wait  for  that. 
The  laws  under  which  the  moving  picture' 
houses  are  kept  tlosed  were  written  in' 
1740  and  in  1834,  and  I  don't  believe  you 
can  get  a  jury  to  believe  that  the  people 
who  wrote  them  knew  anything  about  mov- 
ing-picture houses.  They  knew  what  operaji 
was,  but  they  didn't  know  anything  about)) 
movies.  i 

"The  Sunday  Amusement  League  has 
had  people  going  about  finding  the  sentiment 
of  the  people.  We  are  going  to  get  the 
movies  open  on  Sunday  if  we  have  to  stop 
a  lot  of  industries  working  on  Sunday — if 
we  have  to  do  this  just  to  show  how  silly 
the    law    is." 

De  Mille  Output  to  Be  I 
Total  of  43  Pictures 

{Continued     from     Page     1) 

were  selected  by  the  studio,  but  de- 
crease of  the  number  to  43  was  de- 
termined  upon. 

Pearson,  Flinn  and  Reisman  are 
leaving  for  California  again,  within 
a  few  days,  and  during  their  sta> 
there  will  complete  all  details  rela-j 
five   to   the    production    program. 

Inspiration  to  Release 
Through  United  Artist^ 

(Continued     from     Page     1) 

lately    with    Halperin     Brothers    thi; 
first   unit   to    produce    in    conjunctior 
with    Inspiration.      A   series   is   to   bei  i 
made  by  the   Halperins   at  Tec-Art. 

Marinette,  Wis.,  House   Reopens 

Marinette,  Wis. — The  Strand,  for 
merly  operated  by  the  Saxe  interest> 
reopened  recently  after  being  clost( 
several  weeks  for  renovating.  Tin 
entire  interior  has  been  repaintct 
with  an  elaborate  lighting  system  in 
stalled.  The  exterior  has  also  beei 
repainted.  George  Hannon  is  man- 


Wednesday,  January  4,   1928 




"American  Beauty" 
(First  Nat'l) 

"The  Seattle  Star"  offered  prizes 
for  the  best  dolls  costumed  like  Miss 
Dove  in  "American  Beauty,"  all 
dolls  to  be  given  to  the  Elks'  Christ- 
mas committee,  the  Red  Cross  and 
.the  Orthopedic  Hospital  to  be  used 
as  Christmas  gifts  to  children  wht 
might  otherwise  be  overlooked.  The 
paper  published  a  picture  of  the  star. 
in  her  "American  Beauty"  dress,  and 
carried  a  daily  story  on  the  contest 
under  display  heads  for  several  days 
in  advance.  Prizes  were  awarded  for 
beauty,  novelty  and  similarity  to  the 
costume  worn  by  Miss  Dove. — Fifth 
Avenue,  Seattle. 

"Ben  Hur" 

On  top  of  marquee  and  extending 
from  one  end  to  the  other  was  a 
three  and  four-foot  beaverboard  dis- 
play showing  scenes  from  the  picture, 
especially  the  chariots  and  horses. 
Directly  above  this  beaverboard  dis- 
play were  two  wings  extending  from 
the  theater  front  to  the  electric  sign 
with  copy  reading,  "The  Immortal 
Romantic  Novel  by  Lew  Wallace." 
Directly  underneath  the  beaverboard 
display  and  extending  from  one  end 
of  marquee  to  the  other  were  three 
signs  emphasizing  that  "Ben  Hur" 
was  playing  at  popular  prizes  as  well 
as  giving  the  play  dates. — T.  Wilson 
Edwin,    Majestic,    Austin,    Tex. 

"The  Big  Parade" 

Local  automobile  dealers  each  fur- 
nished five  different  models;  the  list 
including  Hudson,  Essex,  Chrysler, 
Studebaker,  Nash,  Stutz,  and  Erskine. 
The  first  car  in  each  group  was 
l)annered  on  both  sides  with  copy 
reading,  "Studebaker  (or  whatever 
name  of  car  was)  is  in  The  Big 
Parade  of  cars."  The  second  car 
in  each  group  was  bannered  on  both 
sides  with  copy  featuring  the  title. 
The  parade  was  led  by  mounted 
policemen  followed  by  a  bannered 
truck  carrying  a  brass  band  dispensing 
jazzy  music. — Ross  A.  Weigand,  Vic- 
tory,  Denver. 

"Get  Your  Man" 

Pamphlets  containing  'Advice  to 
Flappers'  were  handed  out  on  the 
street  by  two  good-looking  girls  to 
all  ladies.  This  was  done  on  open- 
ing morning  of  picture.  Of  course 
the  advice  printed  in  the  folder  had 
a  lot  to  do  with  Clara  Bow's  most  re- 
cent picture  as  well  as  mentioning  the 
name  of  theater  and  play  dates. — Jess 
Day,   the   Des   Moines,   Des   Moines. 

"The  Last  Waltz" 

Had  "The  Last  Waltz"  announced 
at  three  prominent  dance  halls.  Just 
before  the  last  waltz  v^'as  played  at 
these  dance  halls,  the  respective  man- 
agers megaphoned  an  announcement 
that  this  was  the  l^st  waltz  of  the 
'vening  and  that  "The  Last  Waltz" 
was  the  stellar  film  attraction  at  the 
Rialto. — Ross  Weigand,  Rialto,  Den- 

Shake-up  of  Ontario 

Censor  Board  Forecast 

Toronto — Shake-up  in  censorship 
affairs  the  Province  of  Ontario  is  pre- 
dicted. The  intimation  has  been  made 
by  the  government  that  censorship 
activities  are  to  be  generally  cur- 
tailed; that  censors  are  to  be  placed 
on  a  part-time  basis  and  the  salaries 
of  the  members  are  due  for  a  con- 
siderable slash.  These  promises  are 
looked  upon  as  a  feeler  for  public 
comment  pending  introduction  ot 
censorship  legislation.  There  also  is 
an  indication  that  the  personnel  of 
the  Ontario  censor  board  will  also 
oe  reduced,  inasmuch  as  there  has 
been  no  appointment  to  the  chairman- 
ship since  the  death  of  Major  A.  S. 
Hamilton    18  months   ago. 

Recommendation  has  been  made  by 
tlie  Civil  Service  Commissioner  ■'hat 
the  salary  of  the  censor  chairman  be 
reduced  from  |3,S00  to  $3,000  per  an- 
num and  that  the  salaries  of  mem- 
bers, now  |2,500,  be  reduced  by 
:f700.  Provincial  autliorities  are  said 
to  be  considering  a  policy  whereby 
only  feature  pictures  and  some  com- 
edies would  be  passed  upon  by  the 
censors,  allowing  news  reels,  topical, 
scenic,  travel,  educational  and  other 
short  subjects  to  be  presented  in  the- 
aters without  examination.  This 
would  cut  down  the  work  of  the 
board  materially  and  would 
the  part-time  arrangement. 

Meeting  at  Cleveland 

Cleveland — The  Cleveland  exhibi- 
tors unit  will  ho'd  a  general  meeting 
Thursday,  Jan.  5th  in  the  Association 
rooms.  Luncheon  will  be  served  to 
all  members.  William  James,  presi- 
dent of  the  M.  P.  T.  O.  of  Ohio  and 
P.  J.  Wood,  secretary,  will  attend  the 















15.  TEN  BEST 







liil         A   PUBLISHED 

Illli]        ;              ^* 




'gp^    FILM  DAILY 

^^^^^k^cl.*  V  *  1 


Cleveland  Offering  Suggestions 

Cleveland — J.  J.  Harwood,  Henry 
Lustig,  M.  B.  Horwitz  and  Martin 
Brown  have  been  named  on  a  contract 
committee  of  the  Cleveland  Exhibi- 
tors unit,  to  send  suggestions  for  the 
new  uniform  contract  to  the  com- 
mittee working  on  the  new  contract. 
Meeting  on  Hie  contract  is  scheduled 
at  Chicago,  Jan.  31. 

j5o  near  the  Ocean  it's  called- 


So  modem  in  equipment  and 
well  conducted  it  is  known  as 
one  of  die  Worlds  finest  Hotels 

plan  a  Sojourn  by  the  Sea  and  visit 





HARVEY'S  RESTAURANT,  1 1th  mnd 

No.  16 

No.  16 


SUPPLEMENTING  the  editorial  contents  of  the  1928 
FILM  DAILY  YEAR  BOOK,  approximately  400  ad- 
vertising pages  present  the  messages  of  600  advertisers 
to  the  industry.  Commencing  with  the  statements  of  every 
important  producer,  their  directors  and  stars,  the  impres- 
sive parade  of  announcements  of  organizations  and  individ- 
uals in  every  department  of  the  film  business  proceeds 
through  almost  1,000  pages  of  the  current  volume. 

It  required  three  pages  just  to  tabulate  these  adver- 
tisers in  a  separate  index.  The  scope  of  the  advertising 
volume  represented  is  a  most  impressive  tribute  to  the 
commanding  position  which  this  reference  work  holds  as 
the  recognized  authority  of  the  motion  picture  business. 
The  informative  value  of  the  YEAR  BOOK  is  not  con- 
fined to  its  editorial  data. 

The  advertisements  carry  messages  equally  as  valu- 


starts  the 

Mr  IT«1      Ci 

BAMC  yren\  all  recoKlf 
at  the  Altec,  San  Antonio, 
when  Bill  Epstein  Dlayed 
"the  best  picture  Cdken 
has  ever  niadcf  * - 



"^Pfed  f,o;„  the  story  by  HOWAaO    mV^NG  VO 

'^  MARSHALL  NEILAN  p^^o^^^ 





VOL.  XLIII     No.  4 

Thursday,  January  5.  1928 

Price  5  Cents 

Action^  When  ? 

THE  fallacy  of  the  system 
is  granted.  These  opinions 
on  presentations  and  pic- 
tures are  culled  directly  from 
the  record.  Read  and  you  will 
agree : 

As  an  exhibitor,  I  base  my  hopes 
for  the  immediate  future,  and  for 
many  months  to  come,  upon  the  truly 
remarkable  line-up  of  pictures  prom- 
ised to  us  by  the  studios  *  *  *  The 
ascendancy  of  the  motion  picture, 
which  for  some  time  past  has  been 
seriously  threatened,  seems  to  have 
been  definitely  safeguarded  through 
corrective  measures  taken  at  the  very 
source. — Sara      Katz,      President      of 


*  *  * 

What  incentive  is  there  to  a  mo- 
tion picture  producer  to  make  better 
pictures  if  he  sees  his  best  efforts 
used  as  a  trailer  to  some  jazz  band 
or  tabloid  show?  *  *  ♦  Just  as  sure 
as  the  motion  picture  is  subordinated 
in  the  theater  so  will  it  deteriorate 
in  the  studio. — 'Jesse  L.  Lasky,  First 
Vice-President    of     Paramount. 

Certainly  il  is  difficult  to  reconcile 
this  statement  with  the  one  which 
precedes  it. 

At  no  time  should  the  feature  be 
given  secondary  position  on  the  pro- 
gram of  a  picture  theater.  No  the- 
ater can  build  stage  attractions  week 
in  and  week  out  of  a  quality  that 
would  entitle  them  to  dominate  the 
program. — Harold  B.  Franklin,  Presi- 
dent,   West    Coast    Theaters. 

*  *  * 

I  would  not  assert  that  presenta- 
tions are  absolutely  essential — it  de- 
pends on  the  bill,  the  house  itself, 
the  special  occasion  often,  and  on 
showmanship  *  *  *  A  feature  picture 
often  can  fill  a  house  day  after  day. 
Quality  counts  always. — John  J.  Mc- 
Guirk,     President,     Stanley     Co.     of 


*  *  * 

Did  not  the  success  of  the  picture 
alone  attract  the  competition  of 
vaudeville  circles  and  cause  them  to 
go  after  pictures  to  use  with  their 
vaudeville? — E.  V.  Richards,  Jr., 
General    Manager,    Saenger   Theaters. 

Here  is  evidence,  indisputable  and 
convincing.  And  yet,  we  fail  to  note 
any  action  taken  to  revamp  a  situa- 
tion which  needs  it  badly. 


Critical  opinion  in  25  nations,  in- 
cluding the  United  States,  has  se- 
lected "Sunrise"  as  the  best  picture 
of  1927  in  a  poll  conducted  by  "Der 
Deutsche,"  well  known  Berlin  trade 
paper.  The  second  best  is  "What 
Price   Glory." 

Any  company  would  be  proud  in- 
deed to  nab  first  honors  in  a  vote 
of  this  scope.  Capturing  second 
place  as  well,  we  hold,  is  sufficient 
excuse  to  get  decidedly  puffy.  Hav- 
ing done  both,  the  palm  goes  to 
Fox.  A  splendid  acknowledgment 
of  the  merits  of  two  outstanding  pic- 
tures and  a  noteworthy  tribute  to 
the  organization  which  produced 


Hearings  Soon 

Wash.  Bur.  of  THE  FILM  DAILY 
Washington — Hearings  will 
be  held  on  the  Brookhart  bill 
whenever  Sen.  Brookhart  is 
ready,  he  has  been  notified  by 
Sen.  Watson,  chairman  of  the 
Interstate  Commerce  Com- 
mittee. The  bill  prohibits  blind 
and  block  booking  and  arbitrary 
allocation  of  product. 

Sen.  Brookhart  states  he  is 
not  yet  ready  to  bring  up  the 
matter  for  discussion  before  the 
committee,  but  expects  to  do  so 
in  the  near  future. 


f:.xpansion  program  of  Fanchon  & 
Marco,  presentation  producers,  which 
has  for  its  ultimate  object  the  rout- 
ing of  acts  in  picture  houses  extend- 
ing across  the  country,  becomes  a 
step  nearer  consummation  with  for- 
mation of  the  Fanchon  &  Marco 
Production    Co. 

Plans  for  the  expansion,  e.xclu- 
sivel}'-    announced    t)y    THE    FILM 

{Continued    on    Page    8) 

Rogers  Plans  3  Specials; 
6  More  Maynards  for  F.  N. 

Charles  R.  Rogers  left  for  the 
Coast  yesterday.  First  National  has 
e.xercised  its  option  on  services  of 
Ken  Maynard  for  another  group  of 
six  westerns.  Rogers  who,  super- 
vised "Smile,  Brother,  Smile,"  "Man 
Crazy"    and    "The    Shepherd    of    the 

{Continued    on    Page    8) 

Sound  Devices  Available  to 
Industry  Through  FBO  Deal 


Albany,  ,N.  Y. — Abolition  of  state 
censorship  again  is  advocated  by  Gov. 
Smith,  in  his  annual  message,  read 
to  the  legislature  yesterday.  The 
message,  he  declares,  will  be  this 

This  has  been  the  governor's  atti- 
tude since  he  first  became  chief  exe- 
cutive of  the  state,  and  he  always  has 
been  consistent  in  his  efforts  to  re- 
move the  law  from  the  statute  books 
and  in  his  annual  message  he  em- 
phasizes the  fact  again  there  is  no 
necessity  for  such  a  law. 

"A    censorship     over     motion    pictures    was 
set    up   permitting   an    agency   of   the    State    to 
{Continued    on    Page    8) 

$100,000,000  IN  REALTY 

Realty  additions  to  vaudeville  hold- 
ings increased  by  $100,000,000  in  1928, 
according  to  statistics  published  by 
the  "Wall  Street  Journal."  The 
Orpheum  circuit  added  ten  new 
houses  at  a  cost  of  $29,000,000;  Keith- 
Albee  invested  $_31,000,000  in  16 
houses;  the  Loew  circuit  spent  $15,- 
000,000,  and  Pantages  increased  realty 
holdings  by  $3,000,000. 

Additions  of  Keith-Albee  and  affi- 
liated  houses   included   the   Orpheum 

{Continued    on    Page    8) 

Co-operative  Company  Planned 
by  Sax  in  Exhibitor  Tie-up 

Organization  of  a  national  circuit 
of  exhibitors,  affiliated  for  produc- 
tion of  pictures  on  a  co-operative 
basis,  is  planned  by  Sam  Sax,  Gotham 
president,  as  one  of  several  methods 
under  consideration  to  fight  the  de- 
clared "lockout"  against  his  product 
by  large  circuits. 

Gotham  has  just  arrived  from  the 
Coast  where  he  has  completed  six 
pictures  of  the  company's  current 
schedule.  Sax  indicated  he  is  full  of 
fieht  in  his  determination  to  find  an 
out'et   for  his   pictures. 

The    proposed    organization    would 

he  built  on  lines  similar  to  that  of 
the  original  First  National  organiza- 
tion. Under  the  plan,  now  being 
mapped  out  by  Sax,  following  con- 
ferences with  exhibitors,  franchises 
would  be  sold  calling  for  the  de- 
livery of  the  pictures  on  a  cost  plus 

There  are  many  exhibitors  through- 
out the  nation  which  would  welcome 
such  an  organization  and  hasten  to 
join  it,  declares  Sax,  adding,  however, 
that  he  does  not  anticipate  overnight 
success  for  such  a  venture. 

"It  will  take  time,"  he  asserted, 
"hilt  I  am  ready  to  go  through  with 

R.C.A.,  G.  E.  and  Westing- 
house  Acquire  Interest 
in  FBO 

Making  available  to  the  industry 
the  present  patents  and  experimental 
facilities  of  sound  reproduction  and 
synchronization,  radio  broadcasting 
and  television  of  the  Radio  Corp.,  of 
America,  General  Electric  Co.,  and 
the  Westinghouse  Electric  and  Man- 
ufacturing Co.,  these  three  companies 
have  acquired  an  interest  in  FBO. 
Announcement  of  the  closing  of  the 
deal  followed  exclusive  statement  by 
THE  FILM  DAILY  indicating  the 
negotiations  were  under  way  and 
near  consummation. 

Under  terms  of  the  deal,  two  repre- 
sentatives of  R.C.A.  and  G.E.  will 
become  directors  of  FBO.  Devices 
and  developments  controlled  by  the 
R.C.A.  do  not  become  exclusive  with 

{Continued    on    Page    8) 


Harold  Lloyd  "is  stUl  the 
leader  of  all  stars  of  all  com- 
panies" says  "Variety"  in  its 
anniversary  review. 

Harold  Lloyd  will  make  two  pic- 
tures in  1928,  in  his  announced  pro- 
gram f  appearing  oftener  on  the 
scr  The   first   picture,   "Speedy," 

wi!  ■  ready  by  Easter,  and  the  see- 
on  October. 

1 1.13  announcement  was  made  by 
William  R.  Eraser,  general  manager 
of  the  Lloyd  corporation,  prior  to 
his    departure    for    Hollywood,    after 

{Continued    on    Page    2) 

At  Last! 

Detroit — After    years    of    re- 
search to  determine   just   what 
is  meant  by  an  independent  ex- 
hibitor, Col.  W.   S.  Butterfield, 
head  of  the   Butterfield  circuit, 
has  coined  this  definition: 
An  independent  exhibitor 
is  one   on  the   outside  try- 
ing to  get  inside. 
Other    showmen    who    have 
been  tearing  their  hair  in  an  ef- 
fort  to   find   the   proper  defini- 
tion, are  invited  to  send  in  their 
findings.        Frank      Rembusch, 
please  note. 




Thursday,  January  5.   192{ 



Vol.  XLIII  No.  4    Thursday,  Jan.  5, 1928     Price  SjjCents 



Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredraan,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 

Herbert  Hancock  Named 
Kinograms  Business  Head 

Herbert  S.  Hancock,  for  the  last 
three  years  associate  editor  of  Kino- 
grams,  released  by  Educational,  has 
been  appointed  business  manager  ot 
the  Kinogram  Publishing  Corp.,  by 
Captain  George  McL.  Baynes,  presi- 
dent of  the  corporation.  This  new 
position  in  no  way  interferes  with 
Hancock's  work  on  Kinograms,  for 
he   continues  as   associate   editor. 

Yonkers  Theater  Opens  Feb.  2 
Loew's  new  theater  in  Yonkers, 
with  a  seating  capacity  exceeding  3,- 
000  will  be  opened  Feb.  2nd,  with 
N.T.G.,  of  WHN  and  a  host  of  stage 
and  radio  stars  "in  person."  Seats 
will  be  reserved  for  the  opening  per- 
formance only,  the  theater  next  day 
adopting   its   combination   policy. 

Mayers    Leave   for    Coast 

Louis  B.  Mayer,  his  wife  and  two 
daughters,  accompanied  by  Mrs.  Ed- 
ward Bowes,  left  New  York  yester- 
day for  the  Coast. 

Publish  Arbitration  Handbook 

Publication  of  a  new  International 
Handbook  on  Commercial  Arbitra- 
tion by  the  International  Chamber  of 
Commerce  is  announced  by  the  Amer- 
ican Arbitration  Ass'n.  The  com- 
mercial arbitration  procedure  for  each 
country  will  be  described  first  in 
separate  pamphlet  form,  and  these 
will  later  be  published  as  a  complete 
manual  on  the  commercial  arbitra- 
tion laws  of  the  world.  Advance  re- 
ports can  be  obtained  from  the  Amer- 
ican Arbitration  Ass'n.,  342  Madison 
Ave.  as  they  become  available  in 
pamphlet  form. 


Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection  room  on   floor — Inquire 

First    Division    Pictures,    Inc. 
729   Seventh  Avenue  12th  floor 

Harold  Lloyd  Plans  2 
Releases  During  Year 

(Continued    from    Page    1) 

four  weeks  of  conferences  with 
Paramount  executives  in  New  York 
on  distribution  plans  for  "Speedy." 
The  picture  now  is  being  previewed 
on  the  Coast  and  necessary  changes 
made   in   its  construction. 

■'Harold  Lloyd  establishes  a  precedent  in 
his  production  policy  this  season."  declared 
Fraser,  "in  that  he  will  take  but  a  two 
weeks'  vacation  before  starting  work  on  his 
next  comedy,  which  he  intends  to  have  ready 
for  release  in  October.  Heretofore  Lloyd 
has  rested  several  months  between  pictures, 
though  carrying  on  research  work  for  fu- 
ture vehicles,  but  this  year  he  has  arranged 
his  schedule  so  that  the  necessary  prelimin- 
ary work  for  the  picture  to  follow  'Speedy' 
was  carried  on  while  the  star  was  engaged 
in   filming   his    current   production." 

Loew's  Not  Affected  by 
K.  C.  Deal,  Schiller  Says 

No  successor  to  M.  B.  Shanberg, 
former  managing  director  of  Loew's 
Midland  at  Kansas  City,  has  been  ap- 
pointed, according  to  E.  A.  Schiller. 
Shanberg  resigned  to  join  Universal 
as  head  of  the  Sears-Harding  circuit. 
Loew's  will  continue  to  operate  the 
Midland  and  Newman  under  the 
same  policy,  and  the  company  has 
entered  into  no  negotiations  following 
the  deal  of  Universal  with  Midland 
Theater  &  Realty  Co.  The  latter 
companjr,  represented  by  Shanberg, 
bought  a  50  per  cent  interest  in  24 
Missouri  and  Kansas  theaters  in  a 
deal   with   Universal   Theaters. 

Hornblow  Seeking  Vehicle 

Arthur  Hornblow,  Jr.,  production 
executive  for  Samuel  Goldwyn,  still 
is  in  New  York,  seeking  a  story  for 
Ronald  Colman's  next  picture,  which 
is  to  mark  his  first  appearance  as  an 
individual  star.  Colman,  and  Vilma 
Banky  now  are  working  on  their  last 
co-starring  vehicle,  "Leatherface." 
The  latter's  initial  individual  starring 
vehicle  is  expected  to  be  "Innocent." 
Both  stars  continue  on  the  Goldwyn 
roster  making  pictures  for  United 
Artists  release. 

"Circus"  Opening  Tomorrow 

"The  Circus"  is  to  have  its  i^re- 
niere  Fridav  at  midnight  at  the 
Mark    Strand. 

"Kid"  Has  First  "Pop"  Run 
Toledo — John  F.  Kumler's  Pan- 
theon is  the  first  house  to  play  "The 
Patent  Leather  Kid"  at  "pop"  prices. 
The  picture  just  has  been  released  to 
exhibitors,  having  formerly  been 
roadshowed.  Kumler  reports  the  en- 
gagement highly  successful. 

Western    Girl    Rider's    Record 

Universal's  home  office  has  re- 
''eived  a  report  that  Vonceil  Viking, 
the  western  girl  riding  horseback 
from  New  York  to  Los  Angeles 
boosting  the  company's  western  pic- 
tures, recently  staved  in  the  saddle 
for  a  stretch  of  29  hours,  covering 
Q8  miles  into  Dallas.  Tex.,  in  order 
to  keep  up  her  schedule. 

Color  Expert  at  A.M.P.A. 

Arthur  S.  Allan,  expert  on  use  of 
color  in  advertising,  is^olje  guest 
at  todav's  open  meeting  of  the 

OAKynPsynocHMEAn  douaosfor  snowmen 

"The  Gorilla" 
(First  Nafl) 
In  centre  of  lobby,  reaching  to  the 
ceiling,  erected  a  painted  stone  house, 
like  the  house  in  which  the  gorilla 
appears  in  the  picture.  Its  high, 
sharply  slanting  roof  touched  the 
lobby  ceiling.  Plentifully  supplied 
with  curtained  windows  which  were 
lighted  up  at  night.  A  black  curtain 
hung  in  a  semicircle  form  from  the 
ceiling  backed  the  "castle,"  making  it 
stand  out  by  contrast.  Inside  of  the 
painted  beaverboard  manor  was  a  cir- 
cular cutout  from  the  42-sheet  poster 
of  the  gigantic  gorilla  holding  the 
form  of  the  unconscious  girl.  Just 
above  the  entrance  into  the  lobby 
under  the  marquee  was  painted  the 
gigantic  head  of  a  gorilla,  with  mouth 
\ide  open.  Beneath  this  was  painted 
in  large  white  letters  the  title. 
"Thrills,  Mystery,  Siirieks,  Romance, 
Action,  Suspense"  were  painted  in 
black  at  each  side  of  the  head. — T. 
E.   Earl,   Imperial,  Asheville,  N.   C. 

"My  Best  Girl" 
(United  .^rtists) 
Lobby  represented  a  miniature  dry 
goods  store  in  that  the  box  display 
was  dressed  with  articles  borrowed 
from  the  ten  cent  store. — T.  R.  Earl, 
Imperial,  Asheville,  N.  C. 

Ward  P.   Woolridge  Dead 

Los  Angeles — Funeral  services 
were  held  yesterday  for  Major  Ward 
P.  Woolridge,  reputed  to  have  been 
the  founder  of  the  U.  S.  Army  Ser- 
vice and  later  assistant  to  Col.  Jason 
S.  Joy,  when  the  latter  was  in  charge 
of  the  Dep't  of  Public  Relations  at 
the  Hays  headquarters  in  New  York. 

Worrell  Buys  Des  Moines  House 

Des  Moines— Fred  Worrell,  form- 
er manager  of  the  Rivoli  at  Oska- 
loosa,  has  bought  the  Gem  from  Ray 

A  Million  Feet  of 


Stone   Film   Library 

220  W.  42nd  St.  Room  612 

Phone  Wisconsin  0248 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,    New  York  City 
(  Phone  Penn.  3580 

■  ■-J 

We^re  human 

after  all 

and  can't 

be  right 


the  time 


The  Film  Daily 

has  reyie^wed 

something  like 

Ten  Thousand 

Motion  Pictures 

and  modestly 

admits  an 


percentage  of 

Bull's  Eye 


^^AU  right  to  give  patrons  a  lot  of  show  for  the  money,  PROVIDED—"  says 
Al  Christicj,  world^s  leading  producer  of  first -run  short  comedy  classics  .  .  .  . 
'"''A  fifteen-minute  Paramount-Christie  Comedy  in  the  de  luxe  style  we're 
making  them  today  is  included  to  give  your  fun-loving  audiences  the  best 

short  laugh  hits  on  the  market" 




with  Jack  Duflfy  and 
Lorraine  Eddy 




with  Gail  Lloyd  and 
Jimmie  Harrison 


with  Lorraine  K<l(ly 
and  Rilly  Kn$:le 



12  CHRISTIES       \ 




>/^/  Mtouon  Pictme  Histoiy 






WHAT  PRICE  GLORY  breaks  box-office  records  at  $2.00  admissions. 

•Ground  broken  and  construction  started  on  new  $3,000,000  improvements  at 
Fox  Studios  in  Hollywood  and  Fox  Hills,  California,  paving  the  way  for  the 
$100,000,000  picture-making  program  in  next  five  years. 

•William  Fox  acquires  the  Roxy,  world's  largest  and  finest  motion  picture  theatre, 
to  provide  worthy  outlet  for  the  new  quality  pictures  issuing  regularly  from 
the  Fox  Studios. 

•LOVES  OF  CARMEN,  with  Dolores  Del  Rio  and  Victor  McLaglen,  completed 
under  direction  of  Raoul  Walsh. 

•7TH  HEAVEN,  directed  by  Frank  Borzage,  has  world  premiere  at  Carthay 
Circle  Theatre,  Los  Angeles,  and  establishes  tw^o  new  stars,  Janet  Gaynor  and 
Charles  Farrell. 

■THE  COCK-EYED  WORLD,  by  Laurence  Stallings  is  announced  for  produc- 
tion by  Raoul  Walsh  to  continue  the  amorous  adventures  of  Sergeant  Quirt 
and  Captain  Flagg. 

-Movietone  developed  by  Fox-Case  adds  incredibly  realistic  sound  to  the  films, 
•with  demonstration  of  Lindbergh  film  at  the  Roxy. 

-Greatest  w^eekly  gross  of  any  motion  picture  theatre  in  the  w^orld  taken  in  at 
Roxy  with  $144,267.30  in  7  days  of  WHAT  PRICE  GLORY. 

-Winfield  Sheehan  signs  exclusive  contracts  w^ith  Carl  Mayer,  author  of  THE 
LAST  LAUGH  and  CALIGARI,  and  with  Henri  Bernstein,  Europe's  most  distin- 
guished dramatist,  whereby  both  will  w^rite  dramas  for  production  at  Fox  Studio. 

HONOR-BOUND,  SPEAF^EASY  bought  for  production  as  Fox  super  films. 

-F.  W.  Murnau  begins  production  of  THE  4  DEVILS  with  Farrell  Macdonald, 
Charles  Morton,  Mary  Duncan,  Nancy  Drexel  and  Barry  Norton. 

-Fox  Movietone  Newsreel  inauguarates  weekly  release  of  current  events  the.t 
you  can  hear  as  well  as  see. 


i   , 

the  One  Cieat  Independent 

^  Yea;:  of  Sts^jniity 
InsunnS  Contuiued 
Fox  Success  ^  *»*^ 







■  New  Year  brings  new  era  in  sight  and  sound  divertissements  with  twelve  Fox 
Movietone  Entertainments  ready  for  release  and  a  series  of  condensed  versions 
of  musical  comedies  in  Movietone  production. 

FOUR  SONS  reveals  John  Ford  playing  on  the  heart  strings  of  the  w^orld  in 
the  epic  drama  produced  from  the  story  by  Miss  I.  A.  R.  Wylie. 

Frank  Borzage  does  the  impossible  in  excelling  his  magnificent  7th  HEAVEN 
with  the  new  Janet  Gaynor- Charles  Farrell  love  lyric,  THE  STREET  ANGEL. 

-  With  $750,000  spent  in  production,  MOTHER  MACHREE  completely  justifies 
exhibition  delay  in  demonstrating  that  it  is  one  of  the  most  emotionally  power- 
ful  pictures  of  all  time. 

-  Fox  sales  forces  meet  at  New^  York  convention  for  advance  showing  of  greatest 
line-up  of  pictures  ever  produced  for  a  year's  entertainment. 

-  Smart  exhibitors  banish  all  worry  for  a  year  by  contracting  for  5a  Fox  profit 
pictures,  including  five  of  demonstrated  road-show  calibre. 

-  Movietone  installations  in  hundreds  of  theatres  provide  the  box-office  pulmotors 
which  theatres  everywhere  are  demanding. 

-  August  heat  is  intensified  by  the  torrid  FAZIL,  with  Greta  Nissen  stimulat- 
ing both  Charles  Farrell  and  box-office  receipts. 

-General  release  of  SUNRISE  brings  long- waited  Murnau  production  to  startle 
and  delight  appreciative  audiences. 

-  Broadway  cabarets  and  the  gay  life  are  stripped  of  their  glamor  in  the  melo- 
dramatic sensation  SPEAKEASY,  from  the  play  by  Edward  Knoblock. 

-Dolores  Del  Rio  and  Charles  Farrell  rise  to  new  dramatic  heights  in  Raoul 
Walsh's  production  THE  RED  DANCER  (of  Moscow). 

-With  five  tremendous  specials  in  production,  including  BLOSSOM  TIME, 
and  THE  COCK-EYED  WORLD,  supremacy  of  Fox  Fibns  in  1929  seems  assured. 
Ride  along  with  Fox  for  another  happy  new  year! 


^  j^^^  ^^^^  ]^^^  m^^^  m.  ^^  m.  —  m.^-^  — 

Stably  IS  ISmr  SecwAy 

OAlLYv     Thursday,  Jan.  5,  1928 


Rayart  Product  Ahead  of  Schedule 

Griffith's  New  Film  to  be  Roadshowed— Tec-Art  Speeds  Construction  Program — David  Selznick 
Joins  Paramount — Gray  Made  Technical  Advisor  for  De  Mille— U.  A.  Seeks  to  Borrow  Lubitsch 


With  12  pictures  finished,  but  six 
remain  to  be  produced  on  the  Rayart 
program  for  the  current  program. 
All  productions,  it  is  stated,  will  be 
completed   by  April. 

Two  new  pictures  now  are  in  pro- 
i  duction,  "The  Phantom  of  the  Turf," 
*  by  Leota  Morgan,  which  Duke 
Worne  is  directing;  with  Helene 
Costello  starred  and  Rex  Lease  and 
Ward  Crane  in  the  cast,  and  "My 
Home  Town,"  which  Trem  Carr  is 
producing.  Gladys  Brockwell  is 
starred  in  a  cast  including  Gaston 
Glass,  Al  St.  John.  Henry  Sedley, 
Violet  La  Plante  and  Carl  Stockdale. 
Scott   Pembroke   will  direct. 

Selznick  Joins  Paramount 
as  Production  Supervisor 

David  Selznick  has  joined  Para- 
mount as  a  supervisor.  Until  re- 
cently, he  served  in  a  similar  ca- 
pacity with    M-G-M. 

Plans  Series  in   Britain 

Percy  Marmont  is  planning  to 
leave  soon  for  England  to  make  a 
series   of   pictures. 

New    Role   for    Evelyn    Brent 

Evelyn  Brent  has  signed  a  new 
contract  with  Paramount  and  her 
first  assignment  will  be  the  lead  op- 
posite Adolphe  Menjou,  in  his  next 
picture,  which  Lothar  Mendes  will 
direct  with  Ernest  Vajda  super- 

De    Mille    Casts    Marie    Prevost 

Marie  Prevost  has  been  cast  for 
"The  Godless  Girl,"  Cecil  B.  De 
Mille's  new  picture  now  in  produc- 
tion. In  the  cast  are:  Lina  Ban- 
quette, Noah  Beery,  George  Duryea 
and  Eddie  Quillan.  Jeanie  Mcpher- 
son, assisted,  Ernest  Pascal,  wrote 
the  story.  Peverell  Marley  is 

Cast  in  "Black  Butterflies" 

Jobyna  Ralston  has  been  cast  for 
"Black  Butterflies,"  which  James 
Horn    will    direct. 

Educational  Starts  Three 
Three  comedies  are  starting  at  Ed- 
ucational. Norman  Taurog  is  di- 
recting Johnny  Arthur  in  a  Tuxedo 
comedy;  Charles  Lamont  is  directing 
Big  Boy  in  a  juvenile  picture;  and 
Stephen  Roberts  is  directing  a  new 
Mermaid  comedy. 

Three  Winters  on   Kane  Staff 

Writers  at  Robert  T.  Kane  Prod, 
include:  J.  L.  Campbell,  Tom  Ger- 
aghty  and   Charles   Furthman. 

Seeks  Lubitsch 

United  Artists  is  seeking  to 
borrow  Ernst  Lubitsch  to  di- 
rect  a    special   production. 


D.  W.  Griffith's  new  picture,  ex- 
pected to  be  released  under  title  of 
"The  Dance  of  Life,"  will  be  road- 
showed  by  United  Artists,  it  is  un- 
derstood. The  picture  was  made  un- 
der working  title  of  "The  Drums  of 

During  1928,  Griffith  plans  to 
make  three  productions,  first  of 
which  will  be  "The  Battle  of  the 
Sexes."  Miss  Philbin  is  being 
sought  for  the  lead. 

Hoot  Accepts,  Barrymore 
Rejects  Vaudeville  Tour 

Acceptance  of  a  vaudeville  offer 
from  Orpheum  by  Hoot  Gibson  and 
rejection  of  another  by  John  Barrj^- 
more.  marks  the  day's  activities  along 
that  line.  Hoot  will  be  accompanied 
by  his  horse.  Hell  and  Maria,  on  a 
three    month   tour. 

Vacation  for  Dorothy  Gulliver 

Dorothy  Gulliver  has  left  for  a 
brief  visit  to  her  home  at  Salt  Lake 
City.  Miss  Gulliver  has  just  com- 
pleted the  featured  feminine  lead 
with  George  Lewis  in  "Honeymoon 
Flats,"  under  Millard  Webb's  direc- 

"The  Silk  Train"  to  Be  Made  by  Fox 

Fox  is  to  produce  "The  Silk  Train" 
by  Houston  Branch.  David  Butler 
is  to  direct  the  production,  it  is 

Worne  Starts  New  Film 

Duke  Worne  is  starting  work  on 
"The  Phantom  of  the  Turf,"  with 
Helene  Costello.  Rex  Lease  and 
Ward  Crane  are  in  the  cast. 

T-S  Making  London  Story 

John  G.  Adolphi  is  to  direct  "The 
Devil  Skipper,"  Jack  London  story, 
for    Tififany-Stahl. 

T.    S.   Signs   Curtis    Benton 

Curtis    Benton    has    been    added    to 
the  scenario   stafif  of  Tififany-Stahl. 

"Her    Cardboard   Lover"   for    Davies 

M-G-M  has  purchased  from  Para- 
mount screen  rights  of  "Her  Card- 
board Lover."  It  is  expected  to  be 
a   vehicle   for    Marion    Davies. 


Improvement  at  the  Tec-Art  stu- 
dio are  being  rushed,  following  com- 
pletion of  the  deal  which  gives  In- 
spiration a  three  year  releasmg  fran- 
chise with  United  Artists.  Halperin 
Brothers  are  to  make  a  series  of  pic- 
tures at  the  Tec-Art  plant  under  the 
contract,  with  Inspiration  also  to 
produce   at   the  plant. 

New  stages  have  been  constructed, 
paving  of  all  streets  of  the  studio 
have  been  completed,  and  landscape 
gardeners  now  are  adding  finishing 
touches.  Administration  buildings 
now  are  under  way.  The  program 
calls    for   expenditure   of   $500,000. 

De  Mille  Names  Schuyler 
Gray  Technical  Advisor 

Schuyler  Gray,  publicity  man  and 
exploiteer,  has  been  named  technical 
advisor  of  the  De  Mille  studios.  He 
handled  "Dress  Parade,"  and  has 
produced  several  serials  for  Pathe. 
Gray  handled  New  York  exploitation 
of    "Dress    Parade." 

Clara  Bow's  Next  Set 

"Ladies  of  the  Mob,"  by  Ernest 
William  Booth,  will  be  Clara  Bow's 
next  Paramount  picture.  Oliver  H. 
P.  Garrett  is  making  the  screen  adap- 
tation. William  Wellman  will  di- 

Meehan  Leaves  for  N,  Y. 

Leo  Meehan,  FBO  director,  has 
left  for  New  York  to  confer  with 
President  Joseph  P.  Kennedy.  Mee- 
han has  just  completed  "The  Devil's 
Trade-Mark,"  in  which  Belle  Ben- 
nett is  starred. 

De   Mille   Re-signs  Tay   Garnett 

Tay  Garnett  has  signed  a  new  long 
term  contract  with  De  Mille.  He  is 
to  do  script  of  "The  Cop."  which  is 
planned  as  a  special.  Elliott  Claw- 
son  will  collaborate. 

"Thoroughbreds"  Completed 

Final  scenes  of  "Thoroughbreds," 
Universal's  story  of  the  "sport  of 
kings,"  featuring  Marian  Nixon,  were 
filmed  yesterday.  Robert  Hill  di- 

Cast  in  "China  Bound" 

Ames  Mason  has  been  assigned  a 
role  in  "China  Bound,"  Ramon 
Novarro's  new  vehicle  for  M-G-M. 

"Flaming   Virtue,"   Millard  Title 

William  H.  Curran  will  direct 
"Flaming  Virtue"  for  S.  S.  Millard. 
Production  soon  is  to  get  under  way. 

A  Little 

from  "Lots" 

By    RALPH    WILK 


A  FRIEND  predicts  there  will  be 
no     internationalization     of     pic- 
tures   until    there    is    an    international 

pronunciation   of   the    word,   "yes." 

*  *        * 

Our  Passing  Show:  Rita 
Carewe  wearing  Andres  de 
Segurola's  monocle  and  cap 
for  the  edification  of  Dolores 
Del  Rio;  Ben  Englander  mak- 
ing   a    call    at    the    Tiffany- 

Stahl   studio. 

*  *       * 

Glowing  reports  filter  in  on  "Four 
Sons,"  John  Ford's  production  for 
Fox,  which  will  open  in   New   York 

this  month. 

*  *         * 

Dorothy  Appleby,  pint-sized 
comedienne,  well  known  on 
Broadway,  has  been  added  to 
to  the  cast  of  "Square  Crooks," 

which  Lew   Seller  is  directing. 

*  *       ♦ 

More  Passing  Show:  Gus 
Barth  motoring  to  the  Fox 
studio;  Earle  Hampton  dis- 
carding cigars  and  cigarettes 
in  favor  of  a  pipe;  Dell  Hen- 
derson leaving  the  United 
Artists  studio;  Tom  Engler 
weighing  himself  on  Holly- 
wood Boulevard. 

*  »       • 

The  ringside  at  the  Hollywood  Le- 
gion club  is  always  colorful.  Among 
the  regular  patrons  who  park  their 
chins  at  the  ringside  are  Frank 
Borzage,  Alan  Hale,  Paul  Sloane, 
Frank  Joyce,  Conway  Tearle,  Sam 
Hardy,    Tom    Kennedy,    Malcolm    St. 

Clair  and  others. 

*  *         * 

Lois  Moran,  who  is  a  Pittsburgh 
girl,  was  one  of  the  guests  of  honor 
at  the  dinner  given  by  University  of 
Pittsburgh  alumni  at  Pasadena 
Monday  following  the  Pittsburgh- 
Stanford  game. 

Renew    Thompson    Pact 

Paramount  has  renewed  contract 
of  Keene  Thompson,  veteran  screen 
writer.  He  now  is  doing  an  original 
for  Bebe  Daniels. 


On  Personal  Appearance    Tour 

Ruth  Taylor  has  left  on  a  40  day 
personal  appearance  tour  of  23  cities 
in  connection  with  "Gentlemen  Pre- 
fer Blondes."  She  has  just  signed 
a  Paramount  contract  as  a  featured 

Renews    Chandler    Contract 
Lane    Chandler    has   signed   a   long 
term    Paramount    contract. 


Thursday,  January  5.  1928 



..— - 




TURES—WEEKLY      RESUME      OF      IN- 





Para. -Famous     Players.  .$16,000,000  6%  Bonds 

Loew's     15,000,000  Pfd.  Stock 

B.     F.     Keith    Corp 10,000,000  Pfd.  Stock 

Universal     Pictures     .  .  .  2,500,000  6%  Bonds 
Fox     Detroit    Theater 

Bldg 6,400,000  6%  Bonds 

Roxy    Theater    2',500,000  6^%  Bds. 

Pathe     Exchange      6,000,000  7%  Bonds 

U.    A.    Theater    Circuit  1,500,000  Com.  Stk. 

Saenger    Theaters     800,000  6 J^%  Bds. 

Closer  Identification  of  Wall  St. 
with  Industry  Marked  1927 

With  great  progress  being  made  toward  integration  in  the  motion  pic- 
ture industry,  Wall  Street  is  becoming  more  and  more  closely  identified 
with  the  control  and  management  of  motion  picture  companies  and  is  taking 
a  more  important  participation  in  all  of  their  activities.  Especially  during 
the  past  year,  while  new  financing  arranged  through  the  bankers  has  been 
comparatively  light,  Wall  Street  has  been  intimately  identified  with  the 
more   important  developments. 

One  of  the  outstanding  features  of  the  year  was  the  election  of  Clifford 
B.  Hawley,  a  partner  of  Edward  B.  Smith  and  Co.,  bankers,  to  the  presi- 
dency of  First  National.  As  an  indication  of  the  new  era  in  which  the  in- 
dustry is  now  moving,  the  election  of 
Hawley  to  head  one  of  the  country's 
principal  production  companies  is  es- 
pecially significant.  With  Joseph  P. 
Kennedy,  president  of  FBO  Hawley 
is  one  of  the  outstanding  financial  ex- 
perts who  now  are  heading  motion 
picture  companies. 

Wall  Street's  participation  in  the 
recapitalization  of  Pathe  Exchange, 
through  Blair  &  Co.  and  other  bank- 
ers, is  but  another  indication  of  the 
part  Wall  Street  is  playing  in  revamp- 
ing the  industry  on  a  sound  financial 
footing.  This  new  capitalization  pro- 
vided a  close  tie-up  with  Keith  and 
Orpheum  Circuits,  and  with  the  pro- 
duction facilities  of  Cecile  B.  DeMille, 
to  strengthen  Pathe's  position  in  the 
production  and  distributing  field. 

Behind  the  recent  alignment  of 
First  National  and  British  film  in- 
terests— a  move  of  far-reaching  sig- 
nificance to  the  development  of  the 
foreign  field — were  prominent  Wall 
Street,  and  London  and  Canadian 
banking  groups,  engineering  the  de- 
tails   of    the    transaction. 

Expansion  of  Loew's  theater  chain 
was  made  possible  by  the  sale  of 
150,000  shares  of  the  company's  pre- 
ferred stock  through  a  syndicate 
headed  by  Dillon,  Read  &  Co.  Sev- 
eral other  companies,  including  the 
Stanley  Company  of  America,  fin- 
anced expansion  programs  by  the  of- 
fering of  additional  stock  to  their 
shareholders,  with  such  offerings  un- 
derwritten  by  their  bankers. 

Altogether,  Wall  Street  has  done 
considerable  work  in  the  motion  pic- 
ture industry  during  the  past  year. 
Some  of  the  financing  arranged 
through   the   bankers   includes: 

Passing  Dividend  ? 

The  week  Has  been  marked 
by  brisk  trading  in  Pathe  Ex- 
change "A"  which  has  been 
continuing  its  downward  trend, 
closing  yesterday  at  17?4-  This 
tendency  is  said  to  be  influenced 
by  reports  that  directors  intend 
to  pass  the  dividend. 

$180,000    Philly    House 

Philadelphia — Permit  has  been  is- 
sued for  building  a  theater  on  Balti- 
more Ave.  above  47th  St.  at  a  cost 
of  $180,000.  Owners  are  Brown  & 
Sons,  145  Fairmount  Ave.  Archi- 
tect is  I.  W.  Levin,  1011  Chestnut 

Loew's  Stockholders  Vote 
to  Increase  Preferred 

Approval  of  an  amendment  to  the 
certificate  of  incorporation  has  been 
given  by  the  stockholders  of  Loew's, 
providing  for  an  authorization  of 
300,000  chares  of  preferred  stock  with 
out  par  value,  issuable  in  one  or 
more  series.  The  150,000  shares 
which  were  sold  in  December  were 
the  first  of  the  series  to  be  issued 
and  outstanding.  The  stockholders 
also  approved  the  change  in  the  pres- 
ent authorized  4,000,000  capital  shares 
to  common  shares.  At  the  annual  di- 
rectors meeting  David  Bernstein, 
formerly  treasurer,  was  elected  vice- 
president,  and  I.  Frey  assistant  sec- 

Only  Fractional  Changes  in 
Yesterday* s  Upward  Market 

Film  issues  were  affected  only  to  a  frac 
market,  which  generally  registered  an  upward 
common  rose  1  point  to  a  165  close.  Loew's 
issues,   27,100   shares    changing   hands. 


tional  extent  in  yesterday's 
tendency.  Eastman  Kodak 
was  the  most  active  of  the 

Amer.    Seat.    Vtc     40 

*Amer.     Seat.     Pfd 

*BaIaban    &    Katz    

*Bal.    &   Katz   Vtc 

Eastman    Kodak    Common    165 

Eastman    Kodak   Pfd 129 

tFilm     Inspection     4 

♦First    Nat'l    Pfd.     

Fox    Film    "A"     85 

tFox     Theaters     "A"      2154 

*Internat'l     Project 

Keiths    6s    46    lOO'/i 

Loew's,     Inc 60^ 

ttLoew's.    6s    41ww     106J4 

Loew's,    6s   41    x-war    100 

ttLoew's,     6s    41     x-war 100 

M-G-M     Pfd 25  J4 

*M.     P.     Cap.    Corp 

Pathe     Exchange      '' 

Theatre  Brokers 


Buy — Sell  —  Lease 
Promote  — Finance 

Motion  Picture  Theatre  Anywhere 

SofSennan  Bros.,  Inc. 

1560  BVay     New  York  City 

Phone  Biyani  S607-8-9 

tP.-ithe     Exch.     "A" 
ttPathe    Exch.    7s    37     . 

Paramount     F-L     

Paramount     Pfd 

ttPara.    Bway.    5j4s    51 
Roxy     "A" 

80  7^ 


♦Roxy     Units      27'/^ 

***Roxy     Common      7 

**Skouras     Bros jf 

Stan.    Co.    of    Amer 54!4 

*tTrans-Lux  Screen 
**TTnited  Artists 
**LTnited  Artists 
*Univ.  Pictures 
Univ.  Pict.  Pfd. 
*tWarner  Bros. 
Warner    Bros.    "A" 

Common     JS 

Preferred     °' 







100  i/i 






121  ■/, 














60  7/^ 


84  7^ 




25  54 


80  7^ 


121 '/< 

























*  Last  Fences  Quoted 
t  Curb  Market 

**  Bid  and  Asked  (Over  the  Counter) 
tt  Bond  Market 

NOTE-  Balaban  &  Katz  is  listed  on  the  Chicago  Board.  Skouras  on  the 
St.  Louis  Stock  Exchange  and  Stanlev  Company  in  Philadelphia.  All 
other  issues  listed  above  are  traded  in  New  York. 


Detroit — Total  weekly  expense, 
exclusive  of  $5,893  rent,  is  esti- 
mated for  the  Oriental  theater,  re- 
cently opened  on  West  Adams  Ave.. 
in  a  pamphlet  issued  in  connection 
with  sale  of  stock  of  the  theater.  The 
house,  according  to  the  estimate  of 
Miles,  should  do  around  $40,000 
weekly  or  $2,000,000  a  year.  It  has 
2,950  seats,  and  based  on  a  65  per 
cent  capacity  average,  the  estimated 
total  receipts  would  be  $1,323,067. 
Estimated   expenses   are: 

Manager    and    office    salaries $211.75 

Stage      286.00 

Organist    and    orchestra    717.00 

Operators      133.00 

Doormen,     ushers      156.00 

Firemen    and    Porter     50.00 

Vaudeville      2,650.00 

Pictures     550.00 

Advertising      750.00 

Light,  heat  and  power    250.00 

Programs      25.00 

Office    expenses     14.50 

Miscellaneous     100.00 

Wilmington— James     B.     Clarke     Co. 
operate    moving   picture    shows. 

Albany — Photone  Talking  Corp.  To  make 
motion  pictures  and  phonographs.  Filed  by 
M.  G.  Siegel,  1400  Broadway,  New  York 

Trenton — Park      Theater      Co.        Filed      by 
Wescott  &  Varbalow,   Camden. 


Members  New  York,  Philadelphia 
and  Boston  Suck  Exchanges 


New  York  Boston 




Thursday,  January  5.  1928 

$100,000,000  in  Realty 
Added  by  Vaudeville 

(Continued    from    Page    1) 

Palace,  Chicago,  $12,000,000,  seating 
6. MO;  Capitol,  Davenport,  seating  2,- 
200;  Keith-Albee  Georgia  at  Atlanta, 
seating  2,400;  Granada,  South  Bend, 
Ind.,  2,700  seats;  F.  F.  Proctor's  in 
Schenectady,  seating  2,600;  Keith- 
Albee's  Uptown  in  Detroit  seating 
J, 200;  Orpheum  at  Madison,  Wis.,  2,- 
500  seats;  Orpheum,  Springfield,  111. 
seating  2,200;  Proctor's  86th  Street 
in  New  York  with  3,200  seats.  All 
these  theaters  were  opened  between 
Jan.  1  and  May  16,  1927. 

The  following  K-A  houses  opened 
during  the  last  six  months  of  last 
yean  Belmont,  Chicago,  seating 
3,300;  Orpheum,  Seattle,  capacity 
2,000;  Auditorium,  Ottawa,  capacity 
2,500;  Proctor's  New  Rochelle  with 
2,500  seats;  New  Orpheum,  Omaha, 
capacity  3,000;  Orpheum,  Vancouver, 
3,000  seats;  Keith-Albee,  White 
Plains,  seating  3,000;  Madison, 
Brooklyn,  seating  3,000;  the  Or- 
pheum, Sioux  City,  E.  F.  Albee  at 
Cincinnati,  Garden  in  Baltimore,  and 
the   Chester  in  the   Bronx. 

Additional  K-A  houses  are  under 
construction  in  the  following  cities: 
Boston,  Brooklyn,  Huntington,  W. 
Va.,  Rochester,  N.  Y..  Flushing,  L.  I., 
Detroit,  Toledo,  Philadelphia,  Balti- 
more, Richmond  Hill,  N.  Y.,  Mem- 
phis, Davenport  and  Milwaukee.  The 
building  program  foL  1928  includes 
additional  sites  selected  throughout 
the  United  States,  in  'New  England 
will  be  especially  active.  The  B.  F. 
Keith  Memorial  on  the  site  of  the 
old  Boston  is  scheduled  to  open  this 
month  in   Boston. 

Loew  and  Pantages  also  are  ac- 
tive in  acquiring  new  holdings,  but 
a  detailed  list  is  unavailable. 

And  Thafs  That 


MARRIAGES  and  betrothals  are 
coming  thick  and  fast  these  days. 
Iris  Stuart  recently  married  Bert 
McKinnon,  New  York  Publisher; 
while  Patty  Dupont  soon  is  to  marry 
Sylvanus  Stokes,  Jr.,  New  York. 
Blanche  J.  Mehaffey  and  George  J. 
Hansen  have  taken  out  a  license  on 
the  Coast,  as  have  Johanna  Mathie- 
son  "U"  costume  designer,  and  Elm- 
er N.  Woolf  and  Ray  Griffith  and 
Bertha    Mann. 

Rath  Roberts  of  the  New  England 
Theaters  Operating  Co.,  Boston,  is 
to  marry  Edward  Canter,  office  man- 
ager of  the  firm  Jan.  8,  with  a 
honeymoon  in  New  York  and  Holly- 
wood planned. 

Congratulations  all  around. 

The  codfish  lays  a  million  eggs, 
The  helpful  hen  but  one; 

But  the  codfish  doesn't  cackle 
To  tell  what  she  has  done. 

So  we  scomi  the  modest  codfish, 
While  the  boastful  hen  we  prize; 

Which    only    goes    to    show,    my 
It     pays     to     advertise. 

— Alexander  Cooperator. 

Rogers  Plans  3  Specials; 
6  More  Maynards  for  F.  N. 

(Continued   from   Page    1) 

Hills"  for  First  National  has  given 
up  supervision  to  devote  his  time  to 
the  Maynards  and  three  specials,  re- 
lease for  which  has  not  been  deter- 
mined One  will  be  a  Western 
which,  he  says,  will  have  an  epic 
theme  similar  to  "The  Covered 
Wagon";  a  second  called  "Gold,' 
will  be  a  whaling  story  and  the  third. 
"The  Army  of  Silent  Women,"  the 
theme  of  which  is  being  kept  secret. 
Rogers  also  plans  a  series  of  six 
pictures  introducing  a  new  male  star. 

Kempen   at   Kaukaima,    Wis. 

Kaukauna,  Wis. — Wilbur  Kempen 
who  recently  bought  the  Bijou  at 
Kaukauna  and  closed  it  for  redeco- 
rating, recently  opened  the  theater 
under  the  new  name  of  the  Rex. 
Kemper  formerly  operated  the  Rex 
theater  at  Berlin,  Wis.  The  entire 
interior  of  the  theater  has  been  reno- 
vated while  a  large  electric  sign  has 
been  added  to  the  outside  of  the 

Midwest  Gets  Three 
Dodge  City,  Kan. — Midwest  has 
taken  over  the  Crown.  Beeson  and 
Cozy  from  W.  H.  Harpole,  and 
Robert  Tully  has  been  appointed 
general  manager. 

Credit  Chester  B.  Bahn,  critic  of 
"The  Syracuse  Herald"  on  the  ex- 
posal, and  Alma  Jean  Williams  with 
even  more  cleverness  than  was  first 
accorded,  when  she  posed  as  a  foreign 
actress  named  Sonya  Karlov.  The 
name  is  that  of  the  heroine  in  Harold 
McGrath's  Satevepost  story,  "The 
Changing  Road."  Probably  Miss 
Williams  will  be  given  the  lead  if  the 
story's  filmed.  Mrs.  Alma  Kenyon 
McGrath  relayed  the  information  to 

Gov.  Smith  Again  Asks 
Repeal  of  Censorship 

(Continued    from    Page    1) 

condemn  before  the  fact,"  the  governor 
states,  and  we  were  on  the  high  road  to  ruth- 
less trampling  down  of  the  rights  of  the 
minority,  forgetting  that  we  had  upon  our 
statute  books  abundant  laws  for  the  punish- 
ment of  those  who  either  by  act  or  by  speech 
threatened  the  upheaval  of  the  orderly  proc- 
esses of  government.  By  good  sound  well 
groomed  common  sense,  the  rank  and  file  of 
our  people  demanded  the  repeal  of  certain 
statutes  in  1923  and  they  were  removed 
from  the  statute  books  with  my  hearty  exe- 
cutive approval.  "One  however,  still  re- 
mains and  that  is  the  state's  censorship  of 
motion    pictures." 

"While  I  am  satisfied  that  it  should  be 
removed  from  the  statute  books,  I  am  equally 
satisfied  that  the  state  should  proceed  with 
all  force  and  vigor  it  can  bring  to  its  com- 
mand to  prosecute  anybody  who  offends  against 
public  decency  or  pollutes  the  youth  by 
the  exhibition  of  improper  or  indecent  pic- 

Bills  will  be  introduced  during  the  com- 
ing session  of  the  legislature,  which  con- 
vened  yesterday,   to   repeal   the   censorship   law. 

"Abe"  Fischer  Prepares 
Hanaphone  Sales  Plans 

Cleveland  —  Hanaphone,  talking 
film  device  distributed  in  Ohio  by 
the  Fischer  Film  Co.  of  Cleveland, 
will  be  demonstrated  to  all  interested 
e.xhibitors  upon  request.  A.  H.  Fisch- 
er, general  manager  of  the  Fischer 
Film  Co..  who  is  personally  handling 
the  distribution  of  Hanaphone,  has 
received  equipment  and  six  acts. 
There  will  be  no  public  demonstra- 
tion, all  exhibitions  to  be  for  inter- 
ested spectators  only. 

What    do    you    mean   by   obstinacy  ? — Query. 

Firm  and,  usually,  unreasonable 
adherence  to  an  opinion  or  policy. 
(See  drama  editor.) 

Every   actress   should    get   a   man's   wages. - 
Speaker   at   a   social   club. 

All  the   married  ones  do. 

Beautiful     chorus     girls.       New     faces    each 
weeV. — Poster   on    East    Side   theater. 

What  a  boon  for  the   press  agent! 

"The   Bib   Parade." — New   York   Times. 
For  children  only? 

"Unusual     Attraction — The     Virgin." — Cin- 
cinnati  theater   placard. 

Now,  is  that  nice?— "The  Quill." 

United    Opens    Another  at   Montreal 

Montreal — United  Amusements,  of 
which  George  Nicholas  is  managing 
director,  has  reopened  the  West- 
mount,  following  extensive  altera- 
tions and  redecorations.  This  is  one 
of  12  large  local  theaters  operated  by 
the  company. 

Fayetteville  Changes 

Fpvetteville.  Ark. — Management  of 
*wo  local  houses  chanered  when  W. 
F  Srinneman.  owner  and  manager  of 
*he  Palace,  became  manager  of  the 
Ozprk  also,  and  Toe  Hunter,  manager 
of  the  latter  theater,  T)ecam(?  manager 
of  the   Roval. 

O'Brien  Lead  in  Krelbar  Film 

Eugene  O'Brien  has  been  signed 
hv  Sherman  S.  Krellberg,  president 
of  Krelbar  pictures,  for  the  leading 
male  role  in  "Her  Pasteboard  Lover," 
soon  to  go  into  production  at  the 
Cosmopolitan  Studios,  New  York. 
The  picture,  which  will  be  the  first 
release  of  1928,  is  an  adaptation  of 
the  novel  of  the  same  name  by 
Baroness  D'Arville.  Lawrence  Win- 
don  will  direct  with  Frank  Zucker  as 
cameraman.  Jane  Jennings  is  in  the 

New  St.  Louis  Project 

St.  Louis — Contract  for  a  commun- 
ity building  to  include  a  1000-seat 
picture  theater,  eight  stores,  17  of- 
fices and  an  assembly  hall  to  be 
erected  at  Acme  and  West  Florissant 
Aves.,  by  the  G.M.G.  Corp.  has  been 
awarded  to  the  William  H.  and  Nel- 
son Cunliff  Construction  Co.  The 
theater  has  been  leased  to  local  the- 
ater men  and  an  announcement  will 
soon  be  made  of  the  opening  date  for 
the  show  house.  The  building  will 
cost  $325,000. 

McKean  Joins  Premier  Jan.  15 

St.  Louis — Tom  McKean,  former 
manager  of  the  FBO  exchange  on 
Jan.  15  will  assume  his  new  duties  as 
vice  president  and  general  sales  man- 
aeer  of  the  Premier  Pictures  Corp. 
He  has  purchased  an  interest  in  the 
irrlpppi-ident  exchange.  Associated 
with  him  are  Nat  Steinbere,  Tommy 
Tohin  and  his  brother,  Claude  W. 

Koch  L°^ses  Kansas  House 

Howard.  Kan. — W.  B.  Koch  has 
leased  the  Crooks  theater  and  will 
<ake   possession   March   1. 

New  Firm  Marks  F. 
&  M.  Expansion  Plan 

(Continued   from   Page    1) 

DAILY  several  months  ago,  call  for 
enlargement  of  the  production  per- 
sonnel, to  make  acts  immediately 
available  to  every  theater  of  the 
West  Coast  chain,  in  addition  to  in- 
dependent  houses   booked. 

Activities  are  to  be  extended  to 
the  Middle  West,  it  is  understood, 
and  to  other  sections  as  new  affilia- 
tions with  West  Coast  Theaters  arc 

Stock  in  the  new  firm  is  divided 
equally  between  Fanchon  &  Marco 
and  West  Coast.  There  are  to  be 
Jio  changes  in  management,  it  is  de- 
clared, Fanchon  and  Marco  person- 
ally continuing  in  charge  of  produc- 
ion    of   presentations. 

Sound  Devices  Made 
Available  by  FBO 

(Continued    from    Page    1) 

FBO,  but  will  be  available  to  thj 
entire    industry. 

First  major  development  of  the 
combination  will  be  presentation  ot 
a  new  method  of  sound  reproduction 
and  synchronization  sponsored  by  G. 
E.  The  equipment  it  is  stated  can 
be  marketed  at  a  price  and  operated 
at  a  cost  which  puts  it  within  the 
reach    of    the    smallest    theaters. 

Consummation  of  the  deal  brought 
to  a  close  negotiations  of  several 
months  between  Joseph  P.  Kennedy, 
FBO  president,  and  David  Sarnoff, 
vice   president   of   R.C.A. 

"I  have  been  vitally  interested  in 
the  development  of  sound  reproduc- 
tion in  conjunction  with  motion  pic- 
tures ever  since  the  first  experiments 
long  that  line,"  said  Kennedy,  "and 
have  watched  with  eager  interest, 
every  phase  of  the  progress  that  has 
been  made  toward  that  end.  Long 
ago,  I  was  convinced  that  the  so- 
called  "talking  movie"  was  only  the 
first  small  step. 

"The  devices  developed  by  the  G. 
E.  and  the  methods  perfected  by  their 
engineers  open  the  door  to  a  develop- 
ment which  is  actually  staggering  in 
its  possibilities,  and  I  am  happy  in- 
deed that  FBO  will  be  able  to  bring 
them  to  the  industry." 

"Charley"   Perry  at   Pasadena 

Pasadena,  Cal. — Charles  C.  Perry, 
formerly  general  manager  of  Saxe 
theaters  outside  of  Milwaukee,  has 
taken  over  management  of  the  Colo- 

Explains    Foreign    Bans 

W^ashington — Dr.  Julius  Klein  of 
I  he  Den't  of  Commerce,  chief  of  the 
domestic  and  foreign  bureau,  testi- 
fying yesterday  before  the  House  ap- 
propriations committee,  said  that 
some  foreign  countries  are  using  the 
alleged  immorality  of  American  pic- 
tures to  obstruct  their  importation 
into  their  lands.  Because  of  this 
some  American  films  are  banned  and 
others  have  difficulties  with  cessor- 
ship.  Special  objection  is  raised  to 
long   kisses. 

Buys   Missouri   Theater 

Buffalo.  Mo.— J.  S.  Dillion  has 
bought  the  Grand  from  Dr.  G.  B. 
Hernodon   and  Wilbur   Smithpeter. 



VOL.  XLIII     No.  5 

Friday,  January  6,  1928 

Price  5  Cents 


Several  Million  Dollars  In- 
volved in  Projects 
Under  Way 

Los  Angeles — Unusual  activity  in 
theater  construction  marks  the  begin- 
ning of  the  year  in  Los  Angeles  and 
the  Southern  California  district,  in- 
volving several  million  dollars  in  the- 
aters under  way  or  planned.  West- 
ern States  Building  Corp.,  just 
formed  by  Sol  T-esser  and  Leo  M. 
Harvey  of  Los  Angeles,  intends  to 
erect  several  theaters  in  small  towns 
throughout  this  section.  These  are 
for  Principal  Theaters,  national  small 
town  chain  being  built  up  by  Lesser 
and  his  associates.  Included  are 
houses  at  Ventura  and  Santa  Maria, 
each  to  cost  $250,000. 

A  major  project  just  completed  is 
the  United  Artists,  local  house,  built 
at  a  reputed  cost  of  $3,500  000.  The 
theater,  which  is  at  951  S.  Broadway, 
seats  2,300. 

Fred  A.  Miller,  who  operates  the 
Carthay  Circle,  plans  a  theater  in 
(Continued    on    Page    8) 


Milwaukee — Sixteen  theaters,  with 
a  combined  seating  capacity  of  18,- 
200  and  an  estimated  value  of  ap- 
proximately $7,000,000,  were  pro- 
jected in  Milwaukee  during  1927,  a 
survey  just  completed   shows. 

Of  this  total,  only  one  is  down- 
town. It  is  the  Majt  tic  Junior 
Orpheum  house,  which  k  y^rt  of  an 
office  building.  The  rest  of  the  pro- 
jects  are   neighborhood   houses. 

Three  of  these  houses  included 
Saxe  theaters  now  operated  by  the 
Midwesco  and  represent  an  invest- 
ment of  approximately  $2,750,000. 
One  was  added  to  the  Milwaukee 
(.Continued  on  Page  2) 

Poucher,  Goetz  Named  to 
New  Consolidated  Posts 

Advancement  of-  Ralph  Poucher  to 
a  new  post,  his ''hew  title  as  yet  un- 
decided, with  Jack  Goetz  succeeding 
him  as  sales  manager  are  moves  be- 
ing completed  by  Consolidated  Film 
Industries,    New    York. 

Poucher   has   been    with    the    com- 
pany but  slightly  over  a  year,  when 
he  entered  the  industry  joining  Con- 
solidated   as    sales    manager.       Goetz 
(Continued  on  Page  2) 


Brandt  and  Cohn  Return 
East  After  Coast 

Setting  the  campaign  for  what  they 
say  will  be  the  biggest  year  Columbia 
has  yet  enjoyed,  Joe  Brandt  and  Jack 
Cohn  have  returned  from  a  Coast 
conference  with  Harry  Cohn,  in 
charge  of  production.  Roy  Alexan- 
der has  been  appointed  associate 
sales  manager  in  the  Chicago  terri- 
tory, and  John  Ragland  will  shortly 
extend  his  West  Coast  branches. 
Frederick  Shoninger  has  been  ap 
pointed  to  represent  Columbia  in  the 
European    countries. 

Commenting  on  production  plans 
for  the  year,  Brandt  stated  that  pic- 
ture values  will  be  given  first  con- 
sideration and  that  whatever  econ- 
(Continued  on  Page  8) 


Week  to  week  box  office  estimates 
on  64  first  runs  in  13  key  cities  now 
are  being  compiled  for  the  1928 
is  to  be  published  in  January.  The 
estimates  are  a  tabulation  of  figures 
supplied   by   "Variety." 

Picture  attraction  of  the  week  is 
listed  in  each  instance,  and  in  cases 
where  an  outstanding  presentation  is 

(Continued  on  Page  S) 


Consummation  of  a  deal  to  erect 
in  London  what  is  claimed  will  be 
the  largest  picture  theater  in  the 
world,  seating  6,300,  is  announced  by 
Arch  Selwyn,  theatrical  producer, 
who  is  associated  in  the  enterprise 
with  Charles  B.  Cochran,  British 
showman.  Financing  of  the  theater 
will  be  undertaken  by  a  London 
banking  house  which  has  absorbed 
(Continued  on  Page  2) 

Straus  Offers  $1,600,000 
Bond  Issue  at  Chicago 

Chicago— S.   W.  Straus   &   Co.   has 
purchased    and    is    offering    an    issue 
of    $1,600,000    Maryland    Theater    & 
(Continued  on  Page  2) 

Marketing  Talking  Film 
First  Step  in  FBO  Deal 

Radio  Films 

Washington — Radio  motion 
pictures  in  the  home,  "brought 
in"  by  inexpensive  radio  sets, 
will  be  available  in  a  few 
months,  states  C.  Francis  Jen- 
kins, inventor  and  engineer, 
who  has  pioneered  in  efforts 
to  perfect  transmission  of  pic- 
tures by  radio. 


"Underworld"  was  the  outstand- 
ng  picture  shown  at  the  Paramount 
during  1927,  and  its  director,  Josef 
Von  Sternberg,  receives  a  medal 
stamped  in  solid  gold  and  a  check 
for  $10,000,  under  terms  of  the  Para- 
mount Theater  Medal  of  Honor,  es- 
tablished by  Jesse  L.  Lasky,  who 
(Continued  on  Page  8) 

Johnson  Jungle  Film  to 
Play  Earl  Carroll  at  $2  Top 

"Simba,"  African  hunt  picture  pro- 
duced by  Mr.  and  Mrs.  Martin  John- 
son, is  to  have  its  New  York  and 
world's  premiere  Jan.  3  at  the  Earl 
Carroll,  according  to  M.  J.  Weis- 
feldt,  who  is  handling  distribution. 
The  production  will  be  given  an  in- 
definite run  at  $2  top. 

Plans  for  distribution  are  not  yet 
complete,  Weisfeldt  states.  The  pic- 
ture was  four  years  in  the  making.  A 
highlight  of  the  run  will  lie  in  a  pro- 
logue containing  excerpts  from  the 
(Continued  on  Page  2) 

"Wings"  Roadshow  Unit 
Leaves  for  L.  A.  Opening 

With  a  carload  of  special  equip- 
ment, four  members  of  Albert  Grey's 
roadshow  department  l-fr  yesterday 
for  Los  Angeles  to  put  on  "Wings" 
for  an  indefinite  engagement  at  the 
Biltmore,  opening  January  15.  Those 
en  route  are  Luigi  de  Francesco,  gen- 
eral musical  conductor.  Harry  Jack- 
son, manager,  Al  Lee,  special  projec- 
tionist and  Magnascope  expert,  and 
Engineer  Melroy  of  the  General 
Electric  who  will  install  the  airplane 
sound  effects. 

Will   Make    Kinegraphone 

Films  at  Once  —  New 

Service  in  December 

Marketing  of  Kinegraphone,  talk- 
ing film  device  developed  by  General 
Electric  engineers,  will  be  the  first 
major  step  taken  by  the  n_ew  com- 
bination of  FBO,  G.E.,  Radio  Corp 
of  America  and  Westinghouse  Elec- 
tric. The  combination  was  completed 
when  the  three  latter  firms  purchased 
an  interest  in  FBO. 

Kinegraphone  now  is  completed 
and  ready  for  the  market.  G.E. 
Claims  to  have  the  machine  perfected 
to  a  high  state  of  efficiency,  and  FBO 
production  forces  are  expected  to 
begin  an  immediate  study  of  the  proc- 
ess, so  that  no  time  may  be  lost  in 
beginning  production  of  talking  pic- 

The  Kinegraphone  which  is  oper- 
ated on  principle  similar  to  Movie- 
tone and  Phonofilm,  was  demon- 
strated Oct.  21  at  West  Orange, 
when  Thomas  A.  Edison  heard  and 
saw   himself   delivering  an   interview. 

The  pictures  were  made  in  Edison's 
(Continued  on  Page  8) 


Washington — Funds  for  employ- 
ment by  the  Bureau  of  Foreign  and 
Domestic  Commerce  of  a  special  mo- 
tion picture  trade  commissioner  in  the 
Far  East  as  urged  by  representatives 
of  the  industry  last  month,  has  been 
denied  by  the  House  appropriations 
committee  it  is  shown  by  the  Dept.  of 
Commerce  money  bill  reported  yes- 

Discussing  the  many  appeals  that 
had  been  made  for  appointment  of 
special  commissioners,  the  Committee 
in  its  report  declared  itself  to  be  of 
the  opinion  that  it  is  not  within  the 

undamental  idea  of  the  scope  of  the 
Bureau     of     Foreign     and    Domestic 

:ommerce  to  single  out  any  specific 

commodity   for   anv   set   or  group   of 

manufacturers  and  direct  its  attention 

(Continued  on  Page  8) 

Marin  Leaves  for  Coast 
for  F.  N.  Supervisor  Post 

Ned  Marin,  First  National  produc- 
tion executive,  leaves  for  the  Coast 
today  where  he  is  to  become  a  pro- 
duction supervisor  for  the  company. 




Friday,  January  6,  1928 

(oL  XLIII  No.  5      Friday,  Jan.  6, 1928      Price  5  Cents 



Published  daily  except  Saturday  and  holidays 
It  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
svay,  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
(Jreat  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Film  issues  in  yesterday's  market  pro- 
vided nothing  by  the  way  of  excitement,  with 
their  general  tendency  downward  to  a  frac- 
tional degree.  Paramount  common  led  in 
the  trading,  with  13,500  shares  being  mark- 





Am.    Seat.    Vtc 





♦Am.-  Seat.    Pfd.  .. 




'Balaban    &    Katz.. 


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*Iirst     Nat'l.     Pfd 

,  ^ 

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Fox    Film    "A"     .. 

84  M 




t>ox   Theaters   "A' 

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"•Jntren'!     Project.. 



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100  J4 




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Pathe   Exch.    "A", 





t1  Pathe    Exch.    7s3/ 





Paramount     F-L     . 





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102  >4 



*»Roxy     "A"     .... 



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Warner  Bros.   "A" 





•Last  Prices  Quoted 





the   Counter) 

tCurb  Market 


nd    Market 
E    is    listed    c 

NOTE:     Balaban    &    Kat! 

n    the 

Chicago    Board ;    Skouras 

on    the    St. 


Stock   Exchange  an 

d   Stan 

ley   in 


Moody  Sells  Interest 
Traer,    la. — Mile    Moody    has    sold 
his    interest    in    the    Princess    to    his 
partner,    Elmer   Weller. 


Walter  A.  Putter,  Pre*, 

Library  Stock  Scenes 

New  York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant   8181    1123    No.   Bronson    Ave. 

Selwyn  Plans  London 
Theater  to  Seat  6,300 

(Continued   from  Page    1) 

all  the  stock.  Work  will  commence 
at  once,  according  to  Selwyn,  and 
the  theater  will  be  completed  in  18 

Negotiations  now  are  pending  for 
operating  the  house  under  lease  or 
in  conjunction  with  an  American  or 
British  producing  companies.  Sel- 
wyn sails  for  London  Jan.  14  where 
he  will  announce  the  name  of  the 
operating  company  selected.  It  is 
planned  to  make  the  theater  a  re- 
plica of  the  Roxy,  and  a  similar  type 
of  de  luxe  show  will  be  the  policj'. 
Prices  will  range  from  25  to  75 

Straus  Offers  $1,600,000 
Bond  Issue  at  Chicago 

(Continued   from   Page    1) 

Office  Building,  6  per  cent,  first  mort- 
gage fee  and  leasehold  bonds.  The 
bonds  are  the  direct  obligation  of  the 
63rd  and  Maryland  Ave.  Building 
Corp.  and  are  secured  by  a  direct 
closed  first  mortgage  on  the  land 
owned  in  fee  and  leasehold,  and  a 
store,  office  and  theater  building,  the 
theater  being  leased  to  Balaban  & 
Katz.  The  bonds  mature  serially  in 
three  to  15  years  and  are  priced  at 
par  to  yield  6  per  cent.  Interest 
coupons  payable  July  1  and  Jan.  1. 

$7,000,000  Involved  in 
New  Milwaukee  Plans 

(Continued   from   Page    1) 

Theater  Circuit,  Universal  subsi- 
diary, and  another  has  been  planned 
for  this  chain.  The  others  were 
erected  by  other  than  chain  inter- 
ests, and  in  some  cases  the  total 
amount  expended  represents  remod- 
eling and  enlarging  of  old  houses. 

Other  theater  projects  which  were 
proposed  during  1927  but  which  havt 
not    as    yet    materialized    involve    ai 
expenditure  of  between  $1,500,000  to 

Johnson  Jungle  Film  to 
Play  Earl  Carroll  at  $2  Top 

(Continued   from   Page    1) 

several  exploration  pictures  made  by 
the  Johnsons,  who  recently  left  with 
George  Eastman  on  a  new  expedition 
to  Africa.  Weisfeldt  until  recently 
was  Coast  district  manager  for  FBO, 

Butler  Arriving  Sunday 

David  Butler  arrives  in  New  York 
Sunday  to  start  a  production  for  Fox 
based  on  the  career  of  a  newsreel 
cameraman.  Later  in  the  month 
Nick  Stuart  and  Sally  Phipps  will 
come  East  to  play  featured  roles.  Ex- 
terior scenes  will  be  made  in  New 
York,  but  interiors  will  be  produced 
on  the  Coast. 

Dividend  Action  Deferred 

Orpheum  directors  have  deferred 
action  of  the  monthly  dividend  of 
16  2/3  cents  on  the  common,  pend- 
'iR  completion  of  consolidation  of 
Keith-Albee  and  Orpheum  interests. 
Future  dividends  are  to  be  declared 
quarterly  instead   of  monthly. 

nUUr  UPS  WnCM  MEAH  DOUABS  roB  suovmcN 

"The    American    Beauty" 
(First  Nat'l) 

Floral  shop  co-operated  furnishing 
gratis  500  American  Beauty  roses — 
and  these  were  given  to  the  first  500 
lidies  attending  opening  matinee. 
Eight  different  stories  appeared  in 
all  newspapers  on  this  stunt.  The 
floral  shop  also  exhibited  cards  in 
he  window  announcing  picture. — F. 
F.    Smith,    Kirby,    Houston,   Tex. 

"Ben    Hur" 

Announcement  by  the  president  of 
the  local  college  before  the  entire 
assembly  urged  everybody  to  see  the 
picture;  and  the  grade  schools  were 
dismissed  early  in  order  that  chil- 
dren might  attend  one  of  the  mat- 
iiees.  Announcement  was  made  from 
pulpit  by  one  of  the  local  ministers 
— urging  everybody  to  see  the  pic- 
ture. This  minister  personally  en- 
dorsed the  picture  in  a  letter  to  tht 
manager  and  he  in  turn  used  it  as 
an  ad  in  newspaper. — C.  T.  Perrin, 
Sterling,   Greeley,   Colo. 

Poucher,  Goetz  Named  to 
New  Consolidated  Posts 

(Continued   from   Page    1) 

started  several  years  ago  with  the 
former  Erbograph  Film  Laboratory, 
advancing  to  superintendent  of  that 
company.  When  it  was  taken  over 
by  Consolidated,  he  joined  the  latter's 
sales  staff. 

Seid  in  New  York 

George  Seid,  former  general  su- 
perintendent of  Consolidated  Film 
Laboratories  on  the  Coast,  is  in  New 

Mancall    Changes    Regional   Name 

Name  of  "Reeland  Reviews,"  New 
York  regional,  has  been  changed  to 
"Mancall's  Film  Review,"  by  Boone 
Mancall,  publisher  and  editor. 

Talks  on  Color  Values 

John  W.  Mahin,  vice  president  of 
Barron  G.  Collier,  yesterday  outlined 
to  A.M.P.A.  members  the  selling 
values  in  poster  advertising  and  the 
psychology    of   colors. 

A  new  film  exchange  is  being  formed 
by  responsible  parties  for  New  York 
and  adjacent  territories.  Those  hav- 
ing good  product  for  above  territory 
or  world  rights  will  find  it  advan- 
tageous to  communicate  at  once  with 
Box   K-16S  c/o   Film   Daily 

1650  Broadway  New  York  City 


Very  desirable  epace  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor^Inquire 

First   Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 




ly'^     PICTURES 


SAMUEL  21E9XJ^K president 
N   E  W    -  V   O   0^  »0 




doesDLtliave  to 

THE  N005E 


it's  got  everything^ 


is  another  feather  in 
the  cap  of  First  National. 

—here  is  one  ansiver  to  the 
cry  for   better    pictures. 

This  one  is  a  pip.    it 

starts  iw^ith  a  bang!-encling 

in  the  finest  dramati 
sequence  of  the  ye; 
Diclc  Barthelme 

does   finest   ivorlc   of    his 



irst  National  has 
been  turning  out 
splendid  pictures 


More  like  this  one  and 
you  ivill  hear  less  about 
the  need  for  high 
priced  presentations. 

John  Dillon  has  done  a 

first  class  job. 
When  a  picture  can  bring 
tears  to  the  eyes  of  hard- 
ened old  movie  critics   It 

must  have  something. 



IS  mthe  VRONT 
ROWbf  production 



I   I 

unless  our  coast  staff  are 
missing  by  a  mile  there  are 
other  exceptional  sleepers 
on  the  "way  f  rom  this  organ- 
ization. What  this  business 

needs  is  MORE  gOOd 

pictures  and  FIRST 
S  H  A  R 




Every  quoted  ^irord  you  have  iiut  read 
appeared  originally  In  an  editorial  In 
the  January  srd  Iwne  of  The  Flint  Dally 


0/^ILY^      Friday,  January  6,  1928 


Gaynor  Settlement  Confirmed 

32    Features,  12    Shorts   in   Work   at  Universal — Sennett   Reopening    Studio  Next  Monday — Paramount 
Buys    "Burlesque"  — Tif fany-Stahl    Starts   Two  More  —  Alice   Calhoun   Reported  Organizing   Company 


With  start  yesterday  of  "The  4 
Devils,"  under  direction  of  F.  W. 
Murnau,  Fox  confirms  previous  state- 
ment of  the  settHng  of  salary  differ- 
ences between  Janet  Gay/nor,  and 
declares  she  will  continue  to  star  in 
Fox  pictures. 

Cast  in  the  picture,  preparatory 
work  for  which  has  been  under  way 
a  year  are:  Charles  Morton.  Nancy 
Drexel,  Barry  Norton,  Mary  Dun- 
can, J.  Farrell  McDonald,  Claire  Mc- 
Dowell, Anders  Randolph  and  Phil- 
lippe  Delacy.  Carl  Mayer  and  Ber- 
thold  Viertel  have  been  working  six 
months  on  the  adaptation  of  the 
story  by  Herman  Bang. 

"Burlesque"  Screen  Rights 
Acquired  by  Paramount 

Paramount  has  acquired  screen 
rights  to  "Burlesque,"  stage  play 
now  running  in  New  York.  The 
picture  will  not  be  started  for  several 

"17"  at  Peak 

Thirty-two  features  are  in 
various  stages  of  production 
with  12  short  subject  units  at 
work  at  the  studio  and  the 
Stern  Brothers  plant,  marking 
the  busiest  period  of  activity 
in  the  history  of  Universal. 
This  means  that  the  company 
is  more  than  50  per  cent  ahead 
on  its  schedule  for  the  coming 
yeau".  Because  of  the  advanced 
state  of  the  program,  the  com- 
pany may  decide  upon  a  shut- 
down, to  guard  against  danger 
of  pictures  presenting  styles 
out  of  date  by  the  time  the  pro- 
ductions are  released.  In  this 
connection,  it  is  pointed  out 
that  some  of  the  product  will 
not  reach  the  screen  for  18 



Three  companies  will  start  work 
when  the  Mack  Sennett  studios  re- 
open Jan.  9.  Meanwhile,  work  is 
being  rushed  on  the  new  Sennett 
plant  at  Studio  City,  which  is  sched- 
uled to  open  late  next  month.  The 
new  project  involves  a  reported 

Cast  in  Billie   Dove  Film 

Lowell  Sherman  has  been  assign- 
ed a  role  in  "The  Heart  of  a  Follies 
Girl,"  which  stars  Billie  Dove  for 
First  National.  Larry  Kent  plays 

U"    Signs    Beaudine    for    Another 

William  Beaudine  has  been  signed 
to  direct  another  picture  for  Uni- 

Given  Second  Lead 
Jane  Winton  is  to  play  the  second 
lead    with    Milton    Sills    in    "Burning 
Dayhght,"  which  the   star  will   make 
for  First  National. 

Report  Alice  Calhoun 
Forming  Own  Company 

Alice  Calhoun  may  produce  pic- 
tures under  her  own,  according  to 
report.  She  recently  announced  her 
intention  to  return  to  the   screen. 

Churchill   Ross   Pact   Renewed 

Option  on  contract  of  Churchill 
Ross,  who  appeared  in  "The  Col- 
legians" has  been  exercised  by  Uni- 
versal  and   his   contract   renewed. 

Working  on  "The  Cop"  Script 

Tay  Garnett  now  is  collaborating 
with  Elliott  Clauson  on  "The  Cop," 
which  will  star  William  Boyd  for 
De   Mille.     Donald   Crisp  will  direct. 

Two  Pictures  on  Schedule 
of  T-S  Getting  Under  Way 

John  G.  Adolfi  today  will  start 
production  of  "The  Devil's  Skipper" 
for  Tiffany-Stahl.  Belle  Bennett 
and  Malcolm  McGregor  are  in  the 
cast.  The  company  on  Wednesday 
placed  in  production  "Their  Hour," 
under  direction  of  Al  Raboch.  The 
story  is  by  Albert  Levino  and  the 
cast  includes  Johnny  Harron,  Doro- 
thy Sebastian,  June  Marlowe,  Hunt- 
ley Gordon,  Myrtle  Stedman,  John 
Steppling   and    Holmes    Herbert. 

Cast    Opposite    Arthur 

Estelle  Bradley,  appears  opposite 
Johnny  Arthur  in  "Wildcat  Valley," 
the  new  Educational-Tuxedo  Com- 

Betty  Boyd,  is  cast  as  feminine 
lead  in  "Indiscreet  Pete,"  an  Educa- 
tional-Mermaid Comedy  starring 
Jerry   Drew. 

Stephen  Carr   Signed 

Caddo  Prod,  has  signed  Stephen 
Carr,  son  of  Mary  Carr,  for  a  role 
in   "Hell's    Angels." 

Kearney    Original  for    Gilbert 

Patrick  Kearney,  who  is  to  adapt 
"Elmer  Gantry"  for  the  stage,  is 
working  on  an  original  for  John  Gil- 

Fox   Adds    Jack   Cunningham 

Jack   Cunningham   has   been   added 
to  the   Fox  scenario  staff. 

Martha  Sleeper  In   N.   Y. 

Martha  Sleeper,  who  plays  the 
feminine  lead  opposite  Bryant  Wash- 
burn in  "Skinner's  Big  Idea"  for 
FBO  is  in  New  York. 

T-S    Signs    Belle    Bennett 
Belle    Bennett    has    been    cast    in 
("The    Devil    Skipper,"    Jack    London 
]  story    which    Tiffany-Stahl    is    pro- 

Gets    Release    from    Contract 

Lupe  Velez  has  secured  release 
from  her  contract  with  Fr^nk  Wood- 

Leni  to  Make  "Last  Warning" 

Paul  Leni  will  direct  the  Univer- 
sal adaptation  of  "The  Last  Warn- 
ing," by  Thomas  Fallon.  Al  Cohn 
is  now  preparing  the   script. 

Leave  for  Europe 

Tod  Browning  and  his  wife  left 
yesterday  for  New  York,  en  route 
to    Europe   for    a   brief   vacation. 

M-G-M  Signs  Flash 

Following  his  initial  screen  ap- 
pearance in  "Under  the  Black  Eagle," 
"Flash,"  police  dog,  has  been  signed 
to  a  long  term  contract  by  M-G-M. 

Walton   Leaving    for    London 

Holmes  B.  Walton,  story  broker 
and  players'  representative,  leaves 
Friday  for  London. 

Maynard    Producing    at    "U" 

Ken  Maynard  Prod,  has  leased 
space  at  Universal   City. 

Holt   in    Civil   War   Film 

Work  has  started  on  the  first  of 
the  five  pictures  in  which  Jack  Holt 
will  be  starred  by  Columbia.  The 
story  is  based  on  frontier  days  dur- 
ing the   Civil   War. 

"U"  Re-signs  Harry  L.  Decker 

Harry  L.  Decker,  editorial  super- 
visor, has  signed  a  new  contract  with 

Cast  in  Menjou  Film 
Nora   Lane   has    been   cast    as    tlv 
second    lead    in    Adolphe     Menjou's 
new      Paramount     picture.        Evelyn 
Brent   has   the   lead. 


By    RALPH 


WILK  * 


Ivy  Harris  Returns  to  Studio 

Following  recovering  from  a  brief 
illness,  Ivy  Harris  has  erturned  to 
the  ParamQunt  studios. 

Arrives   for   "Actress"    Role 
O.    P.    Heggie    has    arrived    for    a 
role  in  "The  Actress,"  Norma  Shear- 
er's new   production   for   M-G-M. 

REPORTS  filter  in  that  Lynn 
Shores'  initial  directorial  effort, 
"Skinner's  Big  Idea,"  has  all  the  in- 
gredients of  a  success.  Lynn  is  a 
lormer  assistant  director  and  worked 
under     Alan     Crosland     for     several 


*  *         * 

Our  Passing  Show:  Jesse 
Lasky  and  Ben  Schulberg  at 
"The  Cocoanuts";  Walter 
Wanger  playing  golf  during 
the  rain  Christmas  morning; 
Fred  Cubberley  golfing  with 

Coast  friends. 

*  *        * 

About  ten  months  ago,  we  saw 
Herbert  Lubin  at  the  opening  of  the 
Roxy  theater.  T'other  night,  we  saw 
Herbert  at  the  opening  of  the  new 
United  Artists  theater.  He  made  a 
tidy  sum  when  he  disposed  of  his 
interests  in  the  Roxy  and  is  paying 
a  neat  salary  to  his  golf  instructor. 

*  *         * 

Bill  Irving,  the  comedian, 
has  completed  a  very  success- 
ful year  as  a  free-lance  actor. 
He  has  appeared  in  seven  pic- 
tures. Bill  was  trained  on  the 
Christie  and  Sennett  lots. 

*  *         * 

More  Passing  Show:  Jesse 
Lasky,  Walter  Wanger  and 
Lee  H.  Burroughs  showing 
Winnie  Sheehan  the  Para- 
motmt  restaurant  in  opera- 
tion; John  Waters  and  Dr. 
Leo  Shulman  discussing  the 
Emanuel-Do'man  fight. 

*  *         ♦ 

By  the  way,  Bob  Doman,  Boswell 
for  the  United  Artists  theater,  is  no 
relative  of  Vigo  Doman,  the  fighter, 
but  was  given  clippings,  headed 
"Doman  Knocked  Out." 

*  ♦         * 

The  Westmore  family  is  well  rep- 
resented in  makeup  work  here. 
George  Westmore,  the  father,  is 
head  of  the  makeup  department  of 
the  Western  Costume  company;  Em 
and  Percy,  twin  brothers,  also 
handle  make-up,  the  former  at  Para- 
mount, and  the  latter  at  First  Na- 
tional. Monty  is  at  the  DeMille 
studio,  while  Wally  is  ivith  Para- 
mount. The  father  and  sons  are  also 
expert  wigmakers  and  hairdressers. 

*  *        * 

Johnny  Arthur,  the  Educa- 
tional comedian,  is  keeping 
busy.  He  is  one  of  the  prin- 
cipal comedians  in  "The  Desert 
Song,"  which  has  opened  in 
Los  Angeles,  and  will  also 
continue  his  screen  work. 




Friday,  January  6,  1928 

Marketing  Talking 
Film  in  FBO  Deal 

{Continued   from   Page    1) 

West  Orange  laboratory  and  the 
sound  record  made  at  Schenectady. 
Later  the  two  films  were  produced 
on  a  single  film  with  the  action  and 
sound  synchronized. 

Talking  pictures  in  which  the  simul- 
taneous timing  of  action  and  sound  is 
claimed  at  all  times  assured,  have 
been  announced  and  demonstrated  by 
G.E.  The  process,  the  result  of  sev- 
eral years  of  experimenting  in  the 
general  engineering  laboratory  of  the 
company,  necessitates  but  slight 
change  in  standard  projectors,  since 
it  involves  only  the  addition  of  a 
sound-reproducing  attachment  and  a 
loud  speaker  suitable  for  auditorium 
use.  Both  tbt  picture  and  the  sound 
are   recorded   on   the   same    film. 

The  film  used  is  of  standard  width, 
and  along  the  left  margin  is  a  strip, 
a  small  fraction  of  an  inch  wide,  on 
which  is  a  serrated  pattern  which  cor- 
responds to  the  frequencies  and  in- 
tensities of  the  sounds  recorded.  It 
is  this  pattern  which  produces  the 
sound.  The  film  is  passed  through 
the  reproducer  at  constant  speed,  and 
as  this  sound  record  passes  rapidly 
before  a  tiny  slit  in  an  optical  sys- 
tem, the  amount  of  light  is  varied. 
The  ever-changing  amount  of  light 
is  received  by  a  photo-electric  cell — 
the  electric  eye — which  is  extremely 
sensitive  to  any  change  in  the  amount 
of  light  striking  it.  The  more  light 
received,  the  more  current  it  will 
permit  to  pass  through  its  circuit. 
This  current  is  amplified  and  changed 
from  electrical  to  audible  energy  by 
an  amplifier  and  speaker. 

To  project  the  pictures,  synchron- 
ized with  sound,  a  standard  projec- 
tor is  used.  Since  the  picture  and 
sound  records  are  printed  side  by 
side  on  the  film,  it  follows  that  the 
two  must  be  properly  timed  or  syn- 
chronized at  all  times — it  is  not  pos- 
sible for  the  picture  to  break  and  the 
sound  to  continue,  or  for  the  sound 
to  stop  and  the  picture  to  continue. 
There  are  three  principal  elements  in 
the  apparatus,  including  a  standard 
picture  camera,  a  sound  recorder  and 
a  standard  projector  with  a  sound  re- 
producing attachment,  all  driven  by 
synchronous  motors.  The  pictures 
themselves  are  made  in  the  usual 
way  on  standard  film.  In  recording 
the  sounds,  a  microphone  or  sound 
collector  of  any  desired  type  is  em- 
ployed, together  with  amplifiers.  The 
microphonic  system  actuates  a  tiny 
vibrating  mirror  which  records  sound 
on  the  film.  The  light  from  a  small 
incandescent  lamp  being  reflected  by 
the  mirror  through  a  tiny  slit  in  the 
optical  system  in  front  of  the  film. 
The  higher  the  pitch  of  note,  the 
higher  its  frequency  and  the  greater 
the  frequency  of  vibrations  of  the 
mirror  which  faithfully  reproducers 
each  sound  vibration  as  a  mark  on 
the   film. 

The  sound  record  can  be  made  in 
different  ways: 

(1)  both  the  picture  and  sound 
ca^i  be  simultaneously  recorded  on 
the  same  film  by  mounting  the  two 
recording  elements  as  a  unit,  with  the 
sound  recorded  uppermost  and, 

(2)  the  two  recorders  can  also  be 

mounted  separately  and  the  sound 
and  picture  film  negatives  made  as  in- 
dividual units,  such  as  arrangement 
being  preferable  when  the  camera  is 
being  shifted  constantly.  Again,  as 
in  the  case  of  accompanying  music, 
the  picture  film  can  be  entirely 
finished  and  titled,  the  record  of  the 
music  then  being  made  on  a  separate 
film  and  the  two  combined  on  the 
finished   positive. 

FBO    Executive    Leaves 
F.    B.    Derr,    secretary    and    treas- 
urer of  FBO,   left   yesterday   for   the 

Le    Baron   Arrives 

William  Le  Baron,  FBO  produc- 
tion chief,  has  arrived  in  New  York 
from    Hollywood. 

Theater  Building  in 
So.  California  Booms 

(.Continued  from  Page   1) 

Regal  Square  at  Culver  City.  Warn- 
er Brothers  expect  to  open  their  Los 
Angeles  in  March.  The  house  which 
is  on  Hollywood  Blvd.  is  to  cost 
$1,800,000.  The  Vega  Corp.  has 
awarded  contract  for  building  a  the- 
ater at  Atlantic  and  Whittier  Blvds. 
at  a  cost  of  $270,000. 

Work  has  started  on  a  $500,000 
house  for  Pantages  at  Fresno.  West 
Coast  Junior  Circuit  has  awarded 
contract  to  Bellah  Construction  Co. 
of  Los  Angeles  for  a  $300,000  theater 
at  Redlands.  West  Coast  has  awarded 
a  contract  to  Barkelew  &  Gould  of 
Los  Angeles  for  construction  of  a 
theater  to  seat  1,400  at  El  Centro, 
with  an  airdrom  to  seat  1,200.  Plans 
are  being  prepared  for  a  $350,000 
house  for  Chatham  &  Snider  at  Mar- 
ket and  Seventh  Sts.,  Riverside,  to 
seat  1,500.  J.  Roy  Williams,  Oxnard 
theater  owner,  is  planning  a  900-seat 
theater  at   Oxnard. 

Grosses  of  64  Houses 
in  13  Keys  Offered 

(Continued   from   Page    1) 

given  credit  for  a  share  of  the  gross, 
that,  too,  is  included  in  the  billing. 
High  and  low  weeks  for  the  year, 
together  with  the  attractions  also  art 
ofifered.  The  compilation  is  but  one 
of  many  features  of  the  Year  Book, 
which  this  year  outdoes  its  own  pre- 
vious record  for  amount  of  statistical 
data  on  the  industry. 

Frown  on  Far  East 
Film  Commissioner 

(Continued   from   Page    1) 

to  it.  Consequently  it  has  not  in- 
cluded in  the  bill  any  amount  cover- 
ing the  numerous  requests  for  such 
types  of  foreign  trade  representatives. 
It  is  considered  likely,  however, 
that  funds  for  this  work  will  be  in- 
serted in  the  bill  when  it  comes  up 
on  the  floor  of  the  house. 

Lee  Buys  Kansas  House 
Cherryvale,  Kan. — R.  O.  Lee,  own- 
er of  the  Liberty,  has  purchased  the 
Royal  from  S.  A.  Davidson. 

Columbia  Gets  Set 
for  Its  Banner  Year 

(Continued   from   Page    1) 
omies  are  effected  will   not   be   made 
at    the    expense    of    the    company's 

The  company  has  signed  up  a  for- 
midable array  of  talent,  including 
stars,  directors  and  writers,  names 
of  whom  previously  have  been  an- 

"The  Warning"  Honored 

Dallas Columbia's  "The  Warn- 
ing," starring  Jack  Holt,  has  received 
the  M.P.T.O.  of  Texas  Blue  Ribbon 
Award  for  January. 

M'cCoy  in  New  York 

Tim  McCoy,  who  recently  signed 
a  new  long  term  contract  with  M-G- 
M   is   in   New  York,  for  a  vacation. 

Von  Sternberg  Wins 
Paramount's  Award 

(Continued   from   Page    1) 
with  S.  R.  Kent  and  Sam  Katz  com- 
prises   the    selecting   committee. 

Second  prize  of  $5,000  was  award- 
ed Clarence  Badger  for  direction  of 
"It,"  and  third  prize  of  $2,500 
awarded  Mauritz  Stiller  for  "Hotel 
Imperial."  The  awards  are  made  on 
the  basis  of  quality,  cost  and  direc- 
torial contribution  to  the  finished 

Foiu-   B.   &   K.   Dividends 

Chicago — Three  monthly  dividends 
of  25  cents  on  the  common  payable 
Feb.  1,  Mar.  1  and  April  1,  to  stock 
of  record  on  the  twentieth  of  each 
respective  preceding  month,  and  a 
fourth  quarterly  dividend  of  $1.75  on 
the  preferred,  were  declared  yester- 
day by  Balaban  &  Katz. 










/ ^^Bflk    * •IW^^^^^i 



AN    EPIC    OF   THE   AIR 


GARETH  HUGHES,  supported  by 

Sheldon    Lewis,   Josephine    Hill,   J.    P.    Lockney,    Aline    Goodwin    and 


Directed  by  Alvin  J.   Neitz 

Smart   Metropolitan  Atmosphere — 

An  Abundance  of  Action  Thrills — 

Real    Production  and   Box-Office    Value — 

Released  Regionally  Jan.  15th 
For  Available  Territorial  Rights — Write 

Chesterfield  Motion  Picture  Corp* 

1540  Broadway 

New  York  City 

Foreign   Representative^  Edward  L.   Klein   Corp.,  25  W.  43rd   St.,   New  York  City 


Long  Run  Specials 

Out  This  Month  —  THE  FILM  DAILY 

1928  YEAR  BOOK 

Filmdom's  Recognized  Book  of  Reference 















The  Most  Comprehensive  Book 
Of  Reference  Ever  Published 
in  the  Motion  Picture  Industry 



Covers  Everything 

Goes  Everywhere     I 




/OL.  XLIII     No.  6 

Sunday,  January  8,  1928 

Price  25  Cents 


Pictures  in  Home  Seen  by 

Inventor  Within  Few 


Washington — "Vision  by  radio  is 
simply  a  more  rapid  fransmission  of 
objects  which  have  been  translated 
into  electrical  energy  and  at  distant 
sioints,  changed  back  into  a  facsimile 
3f  the  original,  whether  it  be  a  still 
■lictu'.e  or  a  picture  in  action." 

This  is  a  supplementary  statement 
made  by  Dr.  C.  Francis  Jenkins 
Moneer  in  experiments  to  perfect 
ransmission  of  pictures  by  radio.  Dr. 
Fenkins  believes  that  motion  pictures 
n  the  home,  "brought  in"  by  inex- 
pensive radio  sets,  will  be  available 
,vithin  a  few  months.  Jenkins  now  is 
xperimenting  on  a  device  which  he 
)elieves  can  be  manufactured  as 
heaply  as  the  average  receiving  set. 

"With  a  telescope  we  can  see  great 
listances,  But  only  along  straight 
ines,  whereas  with  radio  we  can  see 
ilong  curved  lines,  through  obstruc- 
ions,  over  mountains,  and  evenutally 
,ve  shall  see  half  way  around  the 
arth,"  he  declares. 

Exhibitor  Invents  New 
Synchronization  Device 

Oconto,  Wis. — The  Merritt  3ynco- 
ihone,  a  musical  device  for  cueing 
lictures  has  been  invented  by  Arthur 
Merritt,  proprietor  of  the  Princess 
ind  Gem.  He  plans  to  stage  a  de- 
nonstration  in  about  30  days.  The 
nachine  resembles  a  phonograph  and 
'lays  the  standard  records.  It  is 
(Continued   on   Page    12) 

iCallet  Firm  Buys  Another, 
with  20  Goal  This  Year 

Oneida,  N.  Y.— Kallet  Theaters  of 
his  city  have  purchased  the  Avon  at 
Syracuse.  The  company  now  con- 
rols  three  theaters  at  Syracuse,  two 
1  Rome  and  two  in  Oneida,  one  in 
Janastots  and  two  in  Utica,  and 
lans  to  extend  its  chain  to  20  during 

franklin  in  Middle  West 
n  Way  to  N.  Y.  for  Confab 

Chicago— Harold  B.  Franklin  is 
ere  en  route  to  New  York.  On  his 
rrival  in  the  East,  he  is  expected 
D  attend  conferences  on  the  four- 
ornered  Wesco  pool.  This  has  for 
s  object  the  uniting  under  the  Mid- 
(Continued  on   Page   12) 


Government  Called  on  to 

Prevent  Consummation 

of  Proposed  Deal 

Berlin  (By  Cable) — Protest  against 
the  deal  by  First  National  for  pur- 
chase of  the  Phoebus  Film  Co.,  is 
being  voiced.  Party  lines  are  being 
forgotten  by  newspapers  in  their  de- 
mand that  the  government  prevent 
consummation  of  the  deal,  which  they 
feel  would  result  in  further  Amer- 
icanization of  the   German  nation. 

Hugo  von  Lustig,  who  last  spring 
made  the  agreement  for  distribution 
of  First  National  films  in  Germany, 
is  declared  to  be  acting  for  the  Amer- 
ican company  in  closing  the  deal. 

Alfred  Hugenberg,  newspaper  mag- 
nate, who  heads  Ufa,  has  been  dicker- 
ing for  purchase  of  Phoebus,  but  is 
declared  unable  to  meet  the  high  bid 
made  by  First  National. 

If  First  National  acquires  the  the- 
aters controlled  by  Phoebus,  it  is  de- 
clared, the  market  will  be  flooded 
with  American  pictures. 

"Wings"  300th  Performance 

"Wings,"  the  war  aviation  melo- 
drama at  the  Criterion,  will  reach  its 
300th  performance  mark  at  Monday 
matinee.  The__picture  will  then  be 
five    and    one-half    months    old. 

McGuirk  Ridicules  Report 
He  Will  Quit  Stanley  Post 


Warding  off,  within  two  months 
after  its  formation,  a  proposed  gen- 
eral wage  reduction  of  ten  per  cent, 
to  be  followed  five  months  later  with 
successful  negotiation  of  a  uniform 
contract  for  free  lance  players,  is  a 
brief  summary  of  the  accomplish- 
ments of  the  Academy  of  M.P.  Arts 
and  Sciences  in  the  less  than  a  year 
of  its  existence. 

Spurred  by  its  success  on  the  free 
lance  contract,  the  Academy  now  has 
set  about  to  secure  a  standard  form 
of  contract  for  all  other  studio  work- 

A  resume  of  the  Academy's  activi- 
ties for  the  year  is  a  feature  of  THE 
to  be  issued  this  month. 

F.  N.  Proves  Right  to 
"Her  Wild  Oat"  Title 

Use  of  "Her  Wild  Oat"  as  the  title 
of  the  First  National  picture  starring 

(Continued    on    Page    3) 

They  'II  Talk  Soon 

IT  is  only  a  matter  of  several  years  before  the  silent  drama  will 
find  its  tongue  unloosened.  Talking  pictures  have  not  reached 
their  stride  yet,  but  it  should  not  be  forgotten  that  the  syn- 
chronization of  sound  and  action  is  still  in  the  experimental  stage. 
While  it  may  take  some  time  before  the  principle  is  developed 
scientifically  and  commercially  to  the  point  where  its  application 
to  the  theater  can  be  made  in  a  large  scale,  the  development  will 


One  organization  which  has  spent  a  tremendous  amount  of 
money  and  time  on  its  device  declares  its  satisfaction  with  the 
progress  made  to  date  and  yet  concedes  that  the  path  to  com- 
plete perfection  still  stretches  before  it. 

The  field  is  new.  While  several  devices  have  reached  the 
market,  costs — manufacturing  and  sellings— continue  to  make 
synchronization  something  which  the  de  luxe  operator  alone  can 
aiiford  to  buy.  Other  equipments  are  on  the  way.  There  will  be 
no  lack  of  them  on  the  market.  This  is  certain.  It  is  our  opinion 
that  synchronization  will  become  popular  in  a  trade  sense,  only 
when  the  distributor  brings  the  price  down  to  a  level  which  will 
permit  all  theater  owners,  large  and  small,  to  equip  their  theaters 
with  it. 

Within  the  year — perhaps  not  so  soon — practically  every 
producer  and  distributor  will  be  selling  talking  films  as  well  as 

(Continued    on    Page    3) 

Rossheim  Charges  Plot  to 

Force  Down  Stock  by 

False  Reports 

Philadelphia — Branding  as  ridicu- 
lous reports  that  he  is  to  "step  down" 
from,  the  presidency  of  the  Stanley 
Co.,  John  J.  McGuirk  terms  the  re- 
ports the  work  of  "malicious  mis- 
chiefmakers."  Irving  D.  Rossheim, 
treasurer  of  the  company,  charges 
there  is  a  plot  to  circulate  false  re- 
ports regarding  Stanley  in  an  effort 
to  force  down  the  stock. 

"Unknown  large  financial  interests" 
are  circulating  false  reports  that  there 
is  internal  dissension  in  the  Stanley 
ranks  and  that  heavy  stockholders 
are  "unloading,"  in  an  effort  to  drive 
down  the  stock,  preparing  to  buy  up 
large  blocks  of  shares,  Rossheim 

Statements  of  McGuirk  and  Ross- 
heim followed  publication  in  "The 
Exhibitor,"  local  regional,  which 
(Continued  on   Page   12) 


Portland,  Ore. — With  a  Fox  the- 
ater declared  planed  at  Seattle,  this 
city  is  also  looking  forward  to  a  Fox 
project,  which  would  complete  the 
invasicn  of  key  cities  on  the  Coast. 

In  addition  to  the  Seattle  Fox 
house  declared  planned,  there  is  re- 
port in  that  citv  that  Pantages  also 
is   planning  a   first   run   there. 

"Firebug"  Charged  With 
Two  Blazes   Is   Sought 

Madison,  Wis.— Police  are  seeking 
a  "firebug"  who  set  fire  to  two  of 
Madison  theaters  and  attempted  to 
burn  a  third.  At  the  Parkway  |2,000 
damage  was  done  back  stage  and  to 
equipment  while  at  the  New  Orpheum 
a  similar  fire  was  extinguished  sTiort- 
ly  after  it  had  started.  At  the  Gar- 
rick  stock  house,  the  man  was  fright- 
ened away. 

Johnson  Opening  Jan.  23 

Jan.  23  is  opening  date  of  "Simba." 
Mr.  and  Mrs.  Martin  Johnson's 
African  hunt  picture  which  will  be 
offered  as  a  roadshow  attraction  at 
the  Earl  Carroll  theater,  New  York, 
M.  J.  Weisfeldt,  is  handling  the  pic- 
ture which  will  be  shown  at  |2  top. 





Sunday,  Janueiry  8,  19! 

M  XLIII  No.  6     Sunday,  )an.  8. 1928      Price  25 Cents 



Published  dailv  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Fon;.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
VVilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad- 
way. New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


High    Low    Close      Sales 

Am.    Seat.    Vtc 40         40  40            500 

*Am.    Seat.    Pfd 48  

♦Balaban  &  Katz 60^       

*Bal.    &    Katz    Vtc 7354       

Eastman     Kodak     .165M   164  165            700 

*East.   Kodak  Pfd 129  

*tFilm     Inspection 4           .... 

•First    Nafi     Pfd 1045i       

Fox     Film     "A"...   84^     83J4  84J4     5,100 

tFox  Theaters  "A".   21^     2154  '^■Wa,          20 

*Intern'l    Project 10           .... 

Keiths    6s    46    100^    lOOM  100^             5 

Loew's,    Inc 59^8     58-5'^  58-Ji     1,300 

ttLoew's,   6s  41WW.107        106M  107               27 

ttLoew's,6s41x-war.l005^      99%  1005/5           32 

M-G-M    Pfd 2-514     251^  25  54         700 

*M.  P.  Cap.  Corp.. TV%       

Pathe     Exchange...      4J4        4  4J4         600 

Pathe   Exch.    "A"..   17>4     16  17         3,600 

ttPathe  Exch.  7s  37  80%     80H  80%            4 

Paramount   F-L    ...116       113  116       16,200 

Paramount    Pfd.     ..124        121^4  124             400 

♦ttPar.Bway.S-^sSl 102>^       .... 

**Roxy     "A"      28         26         

**Roxy    Units    30         28         

**Roxy   Common    . .      7  6  

**Skouras    Bros.    ..41         39  

Stan.    Co.    of   Am..   53%     S3J4  S3J4       •••• 

*tTrans-Lux  Screen 3J4       ■••• 

**United  Art.    Com.   15         14         

•♦United    Art.    Pfd.  85         80         

Univ.     Pictures      ..23         23  23             100 

Univ.     Pict.     Pfd..   98         98  98              30 

tWarner    Bros.     ...    1554     1454  IS         3,700 

Warner   Bros.   "A".    24%     23}4  24        10,800 

•Last  Prices  Quoted    ••Bid   and   Asked    (Over 

tne   Counter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in    Philadelphia. 

When  you  think  of 


you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    J040 



THEY'LL    TALK   SOON,   An   Editorial   by   Maurice   Kann 1 

FINANCIAL,   by   Charles  F.    Hynes    2 

DEVELOPMENTS    IN    PRESENTATIONS,    by    Jack    Harrozver 4 

FOREIGN   MARKETS,    by   James   P.    Cunningham 5 

REVIEWS   OF   THE  NEWEST  RELEASES,   by  Lilian   W.   Brennan 6-7 

THEATER  EQUIPMENT  AND   MANAGEMENT,   by  Arthur   W.   Eddy..  8 

EXPLOIT-0-GRAMS,    Daily    Tips    for    Showmen 9 

HOLLYWOOD    HAPPENINGS,    Coast    News    by    Telegraph 10-11 

"A   LITTLE  FROM  LOTS,"   by  Ralph   Wilk n 

THE    WEEK'S  HEADLINES,   Review  of  the  News 12 

AND   THAT'S   THAT,   by  Phil  M.   Daly 12 







....  7 

CHINESE    PARROT    .... 



....   6 

THE    DOVE         



WEST    POINT     

....   6 
....   6 

HEROES    IN    BLUE    .... 




WHEEL    OF   DESTINY    .... 

....   6 



Marks  Buys  Oshawa  House 

Oshawa,  Ont.  —  Alderman  Ernie 
Marks,  one  of  the  theatrical  pioneers 
of  Canada,  has  purchased  the  Martin 
which  he  has  operated  for  some 
years.  The  price  is  reported  at  $70,- 
000  and  several  thousands  of  dollars 
will  be  spent  in  alterations.  Marks 
and  his  brothers,  were  among  the  first 
showmen  in  the  Dominion,  operating 
"Marks  Bros.  Shows"  many  years  be- 
fore   the    introduction   of   pictures. 

Fire    Guts   Jamestown   House 

Jamestown.  N.  Y. — William  Smal- 
ley's  Johnstown,  formerlv  the  Grand, 
was  prutted  by  fire  caused  by  an  over- 
heated boiler.  The  flames  spread  to 
adjoining-  propertv  causing  damage  of 
$200,000.  The  fire  started  just  be- 
fore doors  were  scheduled  to  open 
for  the  matinee.  The  house,  which 
seated  1,300  had  a  combination  policy. 

Reopen  Arkansas  House 

Newport,  Ark. — The  interior  was 
closed  for  two  weeks  for  extensive 

Joe  Douglas  Buys  Nebraska  Theater 

Hooper.  Neb.  —  Joe  Douglas  has 
purchased  the  Amusu  from  A.  M. 

Buys  Kansas  Theater 

Colony.  Kans. — L.  O.  Nickels  has 
purchased  the  Garden  from  W.  J. 

Arthur   Loew   Sails 

Arthur  Loew  of  M-G-M  sailed  Fri- 
day night  on  the  Aquatania  for  a 
month's  trip  abroad,  including  a  visit 
to  Paris. 

Hopper  on  Cruise 
E.    Mason    Hopper    sailed    Friday 
r>hoprd  the  France  for  a  cruise  in  the 

Eddie  Kueppers  at  Milwaukee 

Milwaukee- — Eddie  Kuteppers,  for 
the  last  two  years  in  charge  of  publici- 
ty for  Northwest  Theater  Circuit 
(Finkelstein  and  Ruben)  at  St.  Paul 
has  been  named  assistant  advertising 
manager  to  M.  P.  Kelly  of  Alidwesco 
Theaters,  Inc.  Kueppers  also  will 
have  charge  of  publicity  at  the  Wis- 
consin theater  here. 

House    Opening   This    Month 

Milwaukee — The  1,400-seat  theater 
being  erected  by  the  Layton  Improve- 
ment Co..  at  National  and  22nd  Aves.. 
at  a  cost  of  ?500,000,  will  stage  its 
formal  opening  some  time  this  month. 

Glett   Back   from   Trip 

Charles  L.  Glett  has  returned  to 
New  York  after  a  trip  through  the 
South  where  he  made  the  last  three 
of  the  series  of  13  Edgar  Guest  Po- 
etic Jev/els.  Marcel  Le  Picard  was 

New  Racine  House  Opens  Soon 

Racine.  Wis. — The  Plaza  is  near- 
jng  completion.  The  interior  dec- 
orating has  been  completed,  and  it 
is  thought  that  it  will  be  ready  for 
opening  in  two  weeks.  Dan  Kelli- 
her  of  Elkhorn,  Wis.,  has  leased  the 
new  theater. 

Columbia,    Mo.,   Contract  Let 

Columbia,  Mo. — J.  Dozier  Stone, 
chief  promoter  of  the  new  Missouri, 
has  announced  awarding  of  the  gen- 
eral contract  for  construction  of  the 
building  to  cost  $133,755. 

14-37    BWAY.  N.y                            TEUSSeO   PENN. 
-ALSO    aS.OOO    COSTUMES    TO    Bf MT 

New  Theaters 

Lexington,  Neb. — R.  E.  Falkinburg,  ow  r 
of  th  Majestic  and  Lyric,  is  preparing  to  0|| 
another  theater  here. 

Collinsville,  Tex. — M.  Jacks  has  opened 


Eden,  Tex. — W.  T.  Molloy  has  opened    t 
New  Eden. 

Fort    Stockton,   Tex. — Oscar  Korn  is  pi 
ning   to   build    the    Palace. 

Levelland,  Tex. — W.  B.  Blankenship  is 
ting  ready   to   build  a  theater  here. 

Temple,  Tex. — Dent  Theaters  will  erect 
Arcadia,  work  starting  at  an  early  date. 

San  Antonio,  Tex. — A  new  unit  of  the  \^l 
tory    Theaters   will   be   built   here   at   an   e; 


McCamey,     Tex. — Oscar    Korn    has    pl| 
under   way    for   a   theater. 

Midland,   Tex. — The  K.    &   H.    circuit 

erect  a  $50,000  theater  here. 

Kno.xville.  Tenn. — Contract  has  been  let 
a  new  $1,000,000  theater  by  Publix,  to 
known  as  the  Tennessee.  Work  will  cq 
mence  at  once. 

Rosemont,   Pa. — A.   C.   Bieber,  Philadelp 
architect,    is   preparing   plans   for   a   2,000-sl 
theater,  stores  and  apartments  to  be  builtl 
Rose   Lane  and   Lancaster  Ave.   at  a  costl 
$350,000.      Construction  will  start  in  the  spril 

Philadelphia — General   contract  for  build 
a   theater  at   Frankford  Ave.   and   Granite 
has  been  awarded  to   David   Lutz   &   Co., 
2218  Chestnut  St.     The  theater  is  being  bi'l 
for  the  Forum  Amusement   Co.     W.   H.   Is 
is   the   architect. 

Darby,  Pa. — Contract  to  build  a  theaterl 
Chester  Pike  and  Parker  Ave.  has  b) 
awarded  by  Equity  Theaters,  Inc.,  to  Sims 
&  Co.,  2313  Walnut  St.  William  H.  1;: 
is  the  architect.  The  theater  will  seat  2,0L 
Work  will  start  at  once,  and  it  is  scheduledtl 
open   Sept.   1. 


Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 

'  Svenione  oJm 


I  Wherever 
If  you  go- 
lf Plaza  Hotels 
W,  are  famous. 
ft' — In  Boston 

—In  New  York 
JL  — In  London 
Also  in 
if  B  the 



HoUymooJ,  Cal>ionii0 


Sunday,  January  8,  1928 




Albany,  N.  Y.— The  stage  is  set 
for  the  passage  of  a  bill  designed  to 
abolish  the  law  for  state  censorship 
of  pictures. 

A  bill  has  been  prepared  and 
drafted  and  will  be  introduced  in  the 
Legislature  Monday  night  when  the 
legislators  return  to  Albany  to  take 
up  their  duties  for  the  1928  session, 
'i  he  measure  provides  for  repeal  ot 
the  censor  law. 

The  books,  records  and  documents 
of  the  division  would  be  turned  over 
to  the  Secretary  of  State  or  the  com- 
missioner of  education  for  the  pur- 
pose of  winding  up  the  business  and 
affairs  of  the  motion  picture  division. 

Enactment  of  the  act  will  not  af- 
fect any  suit  of  proceedings  pending 
against  the  motion  picture  division 
at  the  time  it  is  planned  to  become 
effective,  July  1,  1928. 

It  is  expected  that  Assemblyman 
Louis  A.  Cuvillier  of  New  York 
City  will  introduce  the  measure.  He 
always  has  been  an  earnest  supporter 
of  the  abolishment  of  the  censorship 
of  motion  pictures  by  a  state  agency, 
and  he  and  his  associates  will  extend 
every  possible  effort  to  obtain  the 
early  passage  of  this  legislation. 

Orlando  Company  Organized 

Jacksonville,  Fla. — Charter  has 
been  granted  to  the  Orlando  M.  P. 
Co.  of  Orlando  with  capital  of  $100,- 
000  for  the  purpose  of  dealing  in 
purchase  and  sale  of  theaters.  Di- 
rectors are  S.  S.  Spencer,  H.  C.  Craw- 
ford, Jr.  and  L  M.  Simmons. 

Litchard  At  Batavia 

Batavia,  N.  Y. — Alexander  Litch- 
ard, former  manager  of  the  Babcock 
in  Wellsville  one  of  the  chain  oper- 
ated by  Theatrical  Utilities  Corp.,  has 
been  made  manager  of  the  company's 
two  houses  here,  the  New  Family 
and  Dellinger. 


Daily  Reminder 

Lincoln* s  and 


soon.  Prepare 



Sun.,  Jan  8,   1928 

They'll  Talk  Soon 

(.Continued   from   Page    1) 

silent  films.  The  ckvelopment  is  of  the  greatest  potential  im- 
portance because  it  has  carried  the  earmarks  of  an  agency 
through  which  new  patrons  can  be  attracted  to  picture  theaters 
while  the  hold  on  old  customers  is  further  cemented. 

Chaplin  and  Lloyd 

Chaplin  promises  three  for  1928.  Lloyd  will  make  two  a 
year,  this  year  and  all  years  to  come.  That's  news  for  the  public 
as  well  as  the  exhibitor.  That  would  mean  five  pictures  from 
two  great  drawing  cards  this  year.  Chaplin  and  Lloyd  attract 
money  on  a  sheer  personality  basis.  The  public  goes  to  see  them 
as  comedians.  If  one  of  their  pictures  is  more  meritorious  than 
another,  still  greater  box-offices  record  the  difference.  The  basic 
drawing  power  is  there,  however,  and  cannot  be  disputed.  There- 
fore, their  decision  to  turn  out  pictures  more  often  and  with 
some  degree  of  release  consistency  constitutes  one  of  the  im- 
portant developments  of  the  week. 


Newspaper  Opinions 

"The  Enemy" 



AMERICAN—*  *  *  Miss  Gish  has  liule 
to  do  except  walk  through  scenes,  and  this 
she    does    in    a    characteristic    listless    manner. 

DAILY  MIRROR — *  *  *  In  clinging  to 
its  original  script,  "The  Enemy"  is  notning 
if  not  successlul.  Mr.  Pollock's  conver- 
sational harangue  against  battle  has  been  trans- 
ferred  to   the   screen.    *    *    * 

DAILY  NEWS — *  *  *  She  is  a  serious 
young  woman  who  has  taken  direction  well. 
And  when  good  scenes  are  awarded  her,  she 
does  splendid  work.  When  the  film  drags 
and  there's  nothing  for  Miss  Gish  to  do  but 
look    agonized    and    emaciated,    she    does    that. 

HERALD-TRIBUNE—*  *  *  If  the  pic- 
ture is  disappointing  at  times  it  cannot 
wholly  be  charged  to  the  direction  of  Fred 
Niblo,  who  has  followed  copy  and  achieved 
much   at   several    intervals.    *    *    ♦ 

POST — *  *  *  The  direction  is  consistently 
subtle  and  distinctly  a  departure  from  the 
direction  of  any  other  war  film  which  has 
yet   visited   Broadway.    ♦    *    •  , 

TELEGRAM — *  *  *becomes  a  splendid 
picture — a  picture  which  may  cause  a  certain 
hysteria  in  the  100  per  cent  portions  of  our 
broad    land.    »    *    * 

TELEGRAPH — *  *  *  Fred  Niblo  has  taken 
this  theme  and  interspersed  it  with  a  charm- 
ing love  tale,  and  it  is  in  these  romantic 
scenes  rather  than  in  the  war  episodes  that 
the  picture  achieves  some  fine  moments  of 
beauty.    *    *   * 

TIMES — *  *  *  There  is  nothing  particu- 
larly subtle  about  this  production.  Hokum 
is  Mr.  Niblo's  standby,  and  with  it  he 
garnishes   his   story.    ♦    *    * 

WORLD — *  *  *  It  is,  I  think,  one  of  the 
best  and  most  important  of  all  that  class  of 
pictures  which  we  have  come  to  look  upon  as 
being   "war   films."   *    *   ♦ 

"The  Gay  Defender" 

AMERICAN—*  *  *  Richard  Dix  is  so 
typically  American  that  the  cards  are  some- 
how stacked  against  him,  cinematically  speak- 
ing, in  his  Spanish  stuff.  It  just  isn't  con- 
vincing.   *    •    * 

DAILY  MIRROR—*  *  *  Manages  to  be  a 
fair   specimen   of   silent   drama.    *   •    * 

DAILY  NEWS— »  *  *  There  isn't  any 
reason   in  the   world   why   Richard   starred   in 

"The     Gay     Defender"     nor     why     La     Cava 
megaphoned   it.    *    *    * 

EVENING  WORLD—*  *  *  Dix  is  great 
as  the  dashing  caballero  and,  despite  the 
superhuman  things  he  is  called  upon  to  do, 
he   is   superb.   *    *   • 

GRAPHIC—*  *  *  As  far  as  Dix  is  con- 
cerned, this  is  one  of  the  worst  pictures  he 
has   ever   made.    *   •    • 

HERALD-TRIBUNE—*  *  *  Dix  looks  un- 
usually handsome  and  gives  a  fine  perform- 
ance. One  doubts  whether  he  does  his  own 
riding    and     shooting    and    knifing.     »    •     » 

POST — *  *  *  His  vehicle  is  not  altogether 
convincing,  in  that  Mr.  Dix  is  no  one's 
idea  of  an  early  California  don;  and  there 
are  moments  when  one  suspects  strongly 
that   the   hero   doesn't   like    his    part.    *    *    * 

SUN — *  *  *  The  moral  is:  The  Messrs. 
Dix  and  La  Cava  should  go  back  to  light 
satirical    comedy.    *    *    • 

TELEGRAM—*  *  *  the  best  film  in 
which  the  capable  Dix  has  emerged  for  quite 
a  number  of   moons.   •   *   * 

TIMES — *  *  *  Gregory  La  Cava,  an  ac- 
complished director,  has  succeeded  in  creat- 
ing interest  in  the  scenes  with  knife-throwing, 
the   whip   and   the   gun-play.    •   •   ♦ 

"A  Hero  for  a  Night" 



AMERICAN—*  *  *  Tryon  is  tryin'  to  do 
the  smart-alecky  young  man  a  la  our  friend, 
Bill  Haines,  although  he  is  without  Haines's 
charm    and    personality.    *    »    * 

DAILY  MIRROR—*  *  *  This  is  the 
balmiest  worthless  and  one  of  the  most  in- 
considerable celluloid  festivals  of  the  year. 
And,  for  some  reason  which  I  shall  never 
know,    it   is   one   of   the   funniest.    »    *    * 

HERALD-TRIBUNE—*  *  *  has  the  back- 
ground for  a  slapstick  comedy  of  real  ex- 
cellence— yet  the  direction,  unfortunately,  is 
so  slovenly  and  the  belief  of  the  producers 
that  the  insufferable  character  of  their  hero 
is  simply  grand  is  so  annoying  that  the  film 
becomes  only  a  pretty  fair  program  picture. 
*    *    * 

POST — *  *  *  an  excellent  example  of  a 
comedy  that  is  "made,"  if  at  all,  by  its 
gagmen,  and  nowhere  by  either  its  cast  or 
situations — with   the  exception   of   one.    •   •    • 

SUN — *  *  *  is  one  of  those  bound  and 
gagged  and  thoroughly  witless  comedies  hung 
on   a   thin   thread   of   story.    ♦    *    » 

TIMES—*  •  •  Although  the  story  is  some- 
what involved  and  rather  far-fetched,  it 
possesses  enough  ingenuity  and  clever  "gags" 
to  make  it  more  than  passably  amusing.  *  »  • 


Revision  of  "The  King  of  Kings," 
in  order  to  eliminate  the  sequences 
in  which  the  Jews  are  associated  with 
the  crucifixion,  is  planned  by  Pathe. 
i  his  announcement  was  made  by  Al- 
fred M.  Cohen  of  Cincinnati,  interna- 
tional president  of  the  Independent 
Order  of  B'nai  Brith,  following  con- 
ferences with  representatives  of  the 
producers,  the  Hays  office  and  a  com- 
mittee of  the  Anti-Defamation 
League  of  the  Order.  John  C.  Flinn, 
now  en  route  to  the  Coast,  will  work 
with  Cecil  B,  De  Mille  in  making  the 
eliminations  and  also  in  preparing  a 
prologue  which  will  be  added  as  part 
of  the  exoneration  change. 

F.  N.  Proves  Right  to 
"Her  Wild  Oat"  Title 

(Continued    from    Page     1) 
Colleen  Moore  was  upheld  by  U.  S. 
District    Court,    New    York  with   de- 
nial   of    a    request    for   an    injunction 
restraining  use  of  the  title. 

3,522-Seat  House  for  Worcester 

Worcester,  Mass. — Plans  filed  here 
by  the  Keith-Albee  interests  for  a 
proposed  theater  on  Main  St.,  would 
give  Worcester  its  largest  theater 
with  seats  for  3,522.  The  Keith-Al- 
bee interests  have  an  option  on  choice 
Main  St.  property  with  30  days  re- 
maining in  which  to  exercise  it.  This 
is  one  of  the  houses  proposed  in  the 
K-A  invasion  of  "Poli  towns"  of  Now 

Two  Houses  for  Leominster,  Mass. 

Leominster,  Mass. — Ground  was 
broken  this  week  for  a  new  combina- 
tion theater  to  replace  the  Music  Hall 
destroyed  a  few  months  ago  by  fire. 
The  new  theater  will  be  known  as  the 
Plymouth  and  will  have  seating  ac- 
commodations for  1200.  Thomas  Mc- 
Evoy  who  owned  the  Music  Hall 
and  who  also  conducts  the  Rialto  here 
is  building  it. 

Another  new  house  is  being 
planned  by  Frank  Tragia  which  will 
bear  his  name.  This  will  have  seating 
accommodations    for    2000. 

Fire  Damages  $500,000  House 

Collingswood,  Pa. — The  new  $500,- 
000  Collingswood  scheduled  to  open 
in  about  a  week  was  badly  damaged 
by  fire  caused  by  crossed  wires.  The 
damage  to  the  building  will  delay 
opening  until  March  1. 

Start  Sunday  Shows 

Irvington,  N.  J. — Stanley-Fabian 
has  decided  to  run  Sunday  shows  at 
the  Sanford,  and  have  the  backing 
of  the  business  men's  association 
which  has  been  advocating  Sunday 

Bradley  Managing  Two 
Dycr.sburg,  Tenn.— J.  P.  Bradley 
of  Nashville  has  been  made  manager 
of  the  Palace  and  Frances  by  the 
Crescent  Amusement  Co.  Bradley 
succeeds  Walter  E.  Harmon. 



Sunday,  January  8,  1928 










The  symphony  orchestra  presented 
"The  Dawn,"  with  an  allegorical 
stage  interpretation  by  Jeanne  Migno- 
let.  This  was  followed  by  three  di- 
vertissements by  Gambarelli,  the 
ballet  corps  and  Adelaide  De  Loca. 
Ihe  musical  settings  tor  these  num- 
bers were  Irom  Tchaikowsky,  Otten- 
bach  and  Saint-Saens  respectively. 

The  most  spirited  stage  presenta- 
tion, and  also  the  most  colorful,  was 
titled  "A  Hunt  Rendezvous,"  typi- 
lyiiig  an  English  hunt  episode,  ihe 
Cathedral  choir  and  ensemble  were 
used  in  support  of  the  Roxy  vocalists, 
JrLeien  Arclelle,  Douglas  Stanbury  and 
iiarold  Van  Duzee.  The  stage  set- 
ting was  an  old  English  baronial 
hail,  with  the  company  just  returned 
from  the  hunt  in  their  gay  red  riding 
jackets.  They  set  about  the  table 
that  ran  the  length  of  the  stage,  and 
the  old  English  songs  were  put  across 
with  a  great  punch.  Plenty  of  atmos- 

The  Movietone  again  featured  the 
newsreel,  and  the  accompanying 
sounds  of  armj-  airplanes  bombing  a 
bridge  was  nothing  less  than  thrilling. 
Then  came  "Roxy  Revels,"  with 
Irwin  Abrams  orchestra,  the  ballet 
and  the  Sixteen  Roxyettes.  It  opened 
with  "Hits  of  the  Day,"  nicely  pre- 
sented by  the  orchestra,  and  then 
four  units  were  put  over  with  the 
artists  coming  down  a  stairway  be- 
hind a  scrim  to  the  stage.  The  best 
part  of  this  presentation  was  the 
windup,  with  John  Griffin  singing 
"Love  Is  Like  a  Cigarette."  At  each 
repetition  large  panels  were  reversed 
in  a  series,  revealing  costumed  groups 
of  various  countries,  the  reverse  side 
of  the  panel  presenting  a  miniature 
background  appropriate  to  the  cos- 
tumed group.     The  feature  followed. 

Foster  Girls  at  Paramount 
A  troupe  of  Foster  Girls  appear  in 
the  Blue  Plate  unit  this  week  at  the 
Paramount,   New   York,   the   booking 
being  handled  by  Lyons  &  Lyons. 

Dancing  Debutantes  at  Pittsburgh 
The    Dancing    Debutantes    start    a 

three    weeks'    engagement    this    week 

at  (he  Penn,  Pittsburgh. 

Fred  Bowers  at  Newark 

Fred  Bowers  is  one  of  the  attrac- 
tions at  Pantages'  Newark  this  week. 

xy     Box  Office  Prescriptions 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 

Phone  me  at  SPRine  4613 
j  Wrile  me  at  339  Lafayette  Street.  N.  Y.  C. 


The  Paramount  presented  "Treas- 
ure b'hips,"  a  small  scale  musical 
comedy  devised  and  stageji  by  Irank 
Cambria.  A  thoroughly  good  bit  ot 
entertainment,  too.  Val  and  Ernie 
btanton  with  their  musical  talent  and 
ready  wit  were  the  piece  de  resist- 
ance of  the  show  ana  a  genuine  hit. 
Cliaries  Bennington,  the  peg  leg 
dancer  and  a  group  of  young  peg  leg 

ancers  scored  a  hit.  iliese  same 
boys  did  a  novelty  harmonica  num- 
ber tliat  also  registered  sure  tire. 
Ine  l-elicia  borei  Girls  offered  their 
usual  quota  of  clever  dancing  and 
tnere  were  "The  Argentine  Gauchos," 
Carlo  and  Norman,  m  specialty  num- 
bers. Walter  bmith  sang  "iong  of 
tne  Buccaneer"  and  Mary  jf  abian  was 
heard  in  "Serenade  Granada'  ana 
'Hasta    Manna."      Eou    Kosloff    and 

he  Paramount  Stage  Orchestra  sup- 
plied a  peppy  musical  score  and  the 
setting    ana    costumes,    carrying    out 

he  atmosphere  of  pirate  days,  were 
Wholly  attractive.     Ihe  screen  enter- 

ainment  consisted  of  "Rose  of  Kil- 
larney,"  the  newsreel  and  "Two 
t  laming  \ouths."  Jesse  Crawford 
did  his  stuff  at  the  organ  and  there 
was  a  combination  stage  show  and 
overture  called  "A  Musical  Bouquet," 
comprised  of  vocal  and  dance  enseni- 

les  to  round  out  the  show. 

Rita  &  Teska  at  Capitol 

Rita  &  Teska  are  one  of  the  stage 
features  at  the  Capitol,  New  York  on 
the  current  week's  bill.  Lyons  & 
Lyons  are  booking  the  act. 

Booking  Capitol,  Elizabethport 

Fally  Markus  is  booking  the  acts 
into  the  Capitol  at  Elizabethport,  N. 
J.,  starting  Jan.  12  with  five  on  a  split 
week  policy. 

Trixie  Hicks  in  Newark 

Trixie  Hicks  is  playing  Branford 
in  Newark  this  week,  the  act  being 
handled  by  the  Samuels  Musical 
Bureau.  Edgar  Dudley's  Girls  are 
also  on  the  program. 

Kennedy  in  Return  Engagement 

Chick  Kennedy  is  scheduled  for  a 
return  engagement  at  the  Branford, 
Newark,  N.  J.,  for  the  week  of  Jan. 

Cesar  Nesi  at  Mosque 

Cesar   Nesi  is  plaj'ing  the   Mosque 
at  Richmond,  Va.,  this  week. 

"Blue  Plate"  Features 

Paramount  Program 

A   production   overture,   "Bohemian 
Girl,"  opens  the  program  at  the  Para- 
mount.      The    stage    presentation    is 
{Continued   on   Page    12) 


The   Capitol  ofifered  a  stage   show 
in   the   form   of   a   "Midnight   Revue" 
with   the   performers   participating   in 
a  typical  New  Year's  Eve  revel.  The 
Capitolians,    under    the    direction    of 
Walt    Rosener,    contributed    the    or- 
chestra   numbers    with    one,    an    im- 
pression   of    various    songs    as    they 
might    be    played    by    various    com- 
posers.    Florence  Brady  sang  a  song 
from    "Show    Boat"    and    an    encore 
number;  Willie  Robyn  was  on  deck 
with  his   tenor  solo.     Toots   Novello 
turned  off  acrobatic  tricks  to  the  de- 
light of  the  audience  and  Jane  Over- 
t.^n    entertained    the    patrons    of    the 
"night     club"     with     black     bottom. 
vlills    and    Shea    did    a    right    clever 
apache  number  and  Lyndon  and  Far- 
nan   offered   a   smart   comedy   dance 
hat    went    over    big.      The    Chester 
Hale    Girls,    as    usual,   were    the    life 
of    the    party.      Costumes    and    stage 
etting  were  colorful  and  atmospheri- 
cally    correct.       The     overture     was 
'Second    Hungarian    Rhapsody"    and 
he   screen   offered  the   newsreel  and 
•West  Point." 

Art  Kahn's  Band  Opens 
at  B'klyn  Mark  Strand 

"The  All  Night  Club"  was  the  pro- 
grammed title  of  Art  Kahn's  first- 
week  act.  It  opened  with  a  film  lead- 
er introducing  Kahn  and  the  various 
entertainers.  The  silver  draw  cur- 
tains were  then  closed  over  the  pro- 
duction stage  and  a  specially  made 
film  from  the  booth  projected  the  ex- 
terior of  a  night  club  upon  the  cur- 
t.-f.ns.  This  film  i;in  continuous! v  as 
ped(;st.ains  fi-.ade  thrir  way  into  the 
club,  esch  haviiig  a  "gag"  to  pull 
just  before  entermg.  With  a  black- 
out on  the  final  gag  the  curtains 
opened  disclosing  the  interior  of  the 
club,  with  the  twenty-piece  orchestra 
seated.  Kahn  wielded  the  baton  and 
the  band  struck  into  "Blue  Baby." 
Then  Kahn  introduced  Gypsy  Byrne, 
a  girl  in  masculine  attire,  who  sang 
"For  My  Baby"  and  then  went  into 
some  tap  dancing.  Kahn  then  brought 
out  Vassilu  and  Klister,  Apache 
team.  After  that  he  introduced 
Madeline  White,  who  sang  "Clemen- 
tine" in  that  Sophie  Tucker  manner, 
and  then  came  the  Three  Night  Club 
Boys,  who  opened  with  a  song  and 
then  did  some  of  the  fastest  stepping 
seen  here  in  a  long  time. 


Theatrical    Enterprises 
Vaudeville  and  Novelties 


1587    Bway.      PENnsylvania    9168 
Local  Follies  Reviews  Arranged 


Adoption  of  a  standardized  progran 
seems  to  be  the  policy  at  the  Strand 
the  last  several  weeks'  bills  follow 
ing  a  regular  schedule  with  the  stag( 
presentation  confined  to  about  fou 
numbers  working  in  front  of  th 

Eddie  Elkins  and  his  orchestn 
played  their  second  week,  the  pres 
entation  being  styled  "Western  Cap 
ers"  in  honor  of  the  feature  "A  Texas 
Steer."  Elkins  and  his  band  worke( 
in  cowboy  costume,  and  again  de 
monstrated  their  ability  to  put  ove 
some  snappy  harmony  with  a  fin( 
precision.  The  acts  led  off  witl 
Marjorie  Whitney  doing  some  nift; 
stepping.  Then  Arthur  Ball  gavi 
several  song  numbers  in  his  popula 
style.  Caffery  &  Miller  were  on  fo 
some  good  eccentric  comedy  aero 
batics  and  pantomime  that  got 
strong  hand.  Jack  MTller  conclude( 
the  specials  with  a  lariat  act.  Th 
feature  followed,  with  a  short  subjec 
"Odds  and  Ends"  for  a  chaser.  "Thi 
overture  was  "Hits  of  Yesterday, 
presenting  a  popular  assortment  o 
song   hits. 

Ray  Teal  at  Mosque 

Ray  Teal  is  acting  as  master  o 
ceremonies  at  the  Mosque,  Richmond 

Aeroplane   Girls   Play  Detroit 

The  Aeroplane  Girls  are  booked  a 
the  Oriental  in  Detroit,  playing  ove 
the  Pantages  circuit. 

Brady  in  Montreal 

Laurence  Brady  is  one  of  the  mail 
stage  attractions  at  the  Capitol,  Mon 
treal   this   week. 



for  Motion  PicHire  Presentadon 



Lackawanna  7876 


Attractions  for 
Picture  Theatres 

Standard    Vavideville    Acts 
1600  Broadway,    New  York  City 

Phone  Penn.  3580 







Sunday,  January  8,  1928 





MADE       IN       THE       FOREIGN 

FIELD.         KEEP       POSTED 



Foreign  Markets 


CENTERS      ALL      OVER      TH« 






By   ERNEST    IV.    FREDMAN  _ 
Editor    "The   Daily    Film    Renter" 

London — The  problem  of  deciding 
which  is  the  more  important  factor 
in  securing  patronage — the  star  or 
the  story — ^is  one  which  is  continu- 
ally agitating  the  trade,  both  in  this 
country  and  America.  There  is  no 
mistaking  the  fact  that  the  big  names 
among  screen  players  command  a 
keen  following,  but  it  is  often  the 
case  that  patrons  attracted  by  a  star 
find  the  entertainment  from  a  story 
point  of  view  is  often  below  stan- 

A  gathering  of  exhibitors  in  Amer- 
ica has  recently  been  discussing  the 
star  problem,  and  has  decided  that 
many  stars  who  have  been  before 
the  public  for  some  time  have  lost 
part  of  their  following,  and  that 
what  is  required  is  new  faces  and 
good  stories.  On  this  side  of  the 
Atlantic  this  problem  might  be  look- 
ed at  in  this  new   light. 

There  has  been  a  tendency  to  pay 
big  figures  to  stars  whose  best  work 
lies  in  the  past,  and  it  certainly  seems 
as  though  Britain's  film  success  lies 
rather  in  the  selection  of  sound  stor- 
ies and  the  employment  of  new  tal- 
ent than  in  the  reliance  upon  big 
names  of  the  past. 

Franco-German  Films 

Featured  by  Aubert 

Paris — Showing  the  tendency  to- 
ward Franco-German  films,  the  Etab- 
lissements  Hubert  have  recently 
shown  "The  Dancer  of  Barcelona," 
the  interiors  of  which  were  made  in 
Berlin.  ^  It  features  Lili  Damita, 
Warwick  Ward  and  Fred  Solm.  It 
was  produced  by  Robert  Weine,  pro- 
ducer of  "Caligari."  Exteriors  were 
taken  in  Spain.  Aubert  will  soon 
produce  another  Franco-German  film. 
"The  Whirlpool  of  Paris,"  featuring 
Lil  Dagover. 

Films  Censored  in  Germany 
Berlin — During  November  there 
were  63  features  censored  in  Ger- 
many, of  which  25  were  German  and 
38  foreign,  including  25  from  Amer- 
ica. This  compares  with  19  domes- 
tic and  18  foreign  in  October,  and 
21  domestic  and  20  foreign  in  Sep- 

Big   Australian   House    Opens 

Melbourne — The  Palais  has  open- 
ed here  seating  3,000.  The  stage  is 
110  ft.  wide  by  45  ft.  deep.  The 
latest  mechanical  and  ventilation 
equipment  has  been  installed  as  well 
as  many  lighting  innovations  which 
are  said  to  be  unique  in  Australia. 

Forces  Quota  Change 

Vienna — Failure  of-  Austrian 
production  to  come  up  to  the 
quota  requirements  on  the  ba- 
sis of  10  import  permits  for 
every  Austrian  production  has 
forced  the  adoption  of  a  more 
elastic  ratio.  It  was  therefore 
decided  to  establish  the  quota 
on  a  20  to  one  basis  for  1928, 
and  16  to  one  at  a  later  period 
when  Austrian  production  war- 


Paris — A  new  camera  and  a  new 
projector  were  recently  demonstrated 
before  the  Societe  Francaise  de  Pho- 
tographie  which  have  aroused  wide- 
spread interest.  The  camera  is 
known  as  the  Camerette-Eclair,, 
Mery's  development  of  his  Camere- 
claire.  This  camera  is  entirely  auto- 
matic, takes  100  feet  of  standard  size 
film,  and  can  be  instantly  rewound 
and  changed.  It  is  fitted  with  two 
lens  sets  which  permits  the  instan- 
taneous change  from  long-shots  to 
close-ups.  The  design  of  the  new 
camera  permits  it  to  take  any  size 
and   proportion   of   lenses. 

The  other  invention  is  a  projec- 
tor invented  by  M.  Lobel  for  sub- 
stituting continuous  movement  in 
place  of  the  Maltest  Cross  action. 
French  photo-cinema  scientists  are 
giving  this  new  development  a  lot  of 

Standee  Problem  in  Dublin 

Dublin — Protests  are  being  made 
by  the  public  over  the  present  sys- 
tem of  being  forced  to  stand  in  line 
at  many  theaters  here.  A  system  of 
booking  is  urged,  or  some  method  of 
issuing  numbered  cards  to  those  in 

Three    New    Sydney    Houses 

Sydney — Three  new  suburban 
houses  have  been  opened  recently, 
the  Strathfield,  St.  Peters  and  En- 
field. The  first  is  one  of  the  larg- 
est in  this  territory,  seating  1,800  and 
costing  $175,000. 

Russian  Films  for  Near  East 
Moscow — Sovkino.  the  Soviet  unit, 
has  contracted  with  the  Greek  firm 
of  Iris  for  the  distribution  of  its 
product  throughout  the  Balkan  coun- 
tries,  and  in   Syria  and   Palestine. 

New  Australian  Representative 

Sydney— Ufa  has  sent  Baron  Gro- 
nicka  to  Australia  as  its  special  rep- 


Berlin — Poor  business  in  the  in- 
dustry is  reflected  by  the  official  re- 
port of  the  German  Board  of  Trade 
for  November.  Production  shows  for 
the  aggregate  728  studio  daj^s  avail- 
able, only  555  were  active.  Of  the 
studios,  17  were  fully  employed, 
seven  half  of  the  time,  six  without 
any  work  and  the  balance  working 
occasionally.  Exhibition  generally 
was  not  satisfactory.  Distributors 
found  during  the  month  that  there 
was  a  lack  of  cash  and  consequently 
were  loaded  up  with  overdue  ac- 

France  Showed  50  P.  Ct. 
U.  S.  Fihns  Last  Year 

London — Fifty  per  cent  of  films 
exhibited  in  France  during  1927  were 
American  states  the  Paris  corres- 
pondent of  the  "Bioscope,"  who  fur- 
nishes some  interesting  statistics  on 
the  French  market.  By  the  end  of 
the  year  100  French  productions  were 
made,  an  increase  of  about  15  over 
1926.  From  September,  1926  to  Sep- 
tember, 1927  about  413  new  films 
were  exhibited,  of  which  81  were 
French,  245  American,  5  British,  52 
German,  13  Scandinavian,  1  Spanish 
and  9  Italian.  The  proportion  of  pic- 
tures exhibited  is  20  per  cent  French, 
30  per  cent  other  nationalities,  with 
the  other  50  per  cent  American  as 
stated.  The  French  production  has 
about  doubled  in  1927,  with  the  out- 
look for  the  current  year  even  bet- 
ter. Many  important  productions  are 
now  under  way. 

There  were  several  French  spe- 
cials made  in  1927.  They  are  "Na- 
poleon," "The  Chess  Player,"  "Prince 
of  Adventurers,"  "La  Passion  de 
Jeanne  dArc"  and  "La  Merveilleuse 
vie  de  Jeanne  d'Arc." 

Expansion  Program  Set 
for  British  Lion  Corp. 

London — Re-equipment  of  the  stu- 
dio at  Uxbridge  is  underway  by  Brit- 
ish Lion  Films  Corp.,  which  has 
taken  it  over,  and  it  is  planned  to 
make  it  as  complete  as  any  in  Eng- 
land. The  new  studio  will  be  134 
feet  long  by  30  feet  wide,  which  will 
permit  three  directors  to  work  simul- 
taneously. The  company  does  not 
intend  to  handle  only  the  productions 
made  in  its  own  studio,  and  is  now 
lining  up  a  program  of  24  pictures 
for  19128.  Negotiations  are  under 
way  to  handle  the  product  of  an 
American  producer,  while  three  Con- 
tinental productions  will  be  made  on 
an  exchange  basis. 

FOR  U.  S.  E 


Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  Opportunity  for 
American  equipment  manufacturers  in 
the  British  market  is  pointed  out  by 
Assistant  Trade  Commissioner  C. 
Grant  Isaacs  at  London  in  a  report 
to  the  M.  P.  Section  ,of  the  Depart- 
ment of  Commerce.  Machinery  ard 
laboratory  equipment  of  all  kinds  is 
in  demand,  the  Commissioner  re- 
ports. He  states  that  considerable 
sums  have  been  spent  in  equipping 
laboratories  with  up-to-date  ma- 
chinery for  the  processing  of  posi- 
tive films — machinery  which  is  often  . 
described  as  automatic  developing 
machines.     The  report  states: 

There  are  at  present  several  lab- 
aratories  in  England  and  others  are 
contemplated.  The  passage  of  the 
films  bill  may  increase  the  demand 
for  equipment.  Studio  space  is  con- 
sidered inadequate  for  existing  needs, 
and  a  demand  is  felt  for  good  stu- 
dios to  rent  in  view  of  the  quota 

Exports  in  October  Total 
$670,676;  25,586,617  Ft. 

Washington.  Bureau  of  THE  FILM  DAILY 
Washington,  D.  C.  —  October  ex- 
ports totaled  25,586,617  ft.,  valued  at 
$670,676,  according  to  figures  made 
public  yesterday  by  the  Bureau  of 
Foreign    and    Domestic    Commerce. 

Shipments  by  classes  during  the 
month  were:  Positives,  18,815,776  ft., 
valued  at  $461,535;  positives  to  non- 
contiguous territories,  1,291,893  ft., 
valued  at  $15,354;  negatives,  737,293 
ft.,  valued  at  $83,277;  and  raw  stock, 
4,741,655  ft.,  valued  at  $110,510. 

European  Trip  for  Nathanson 

Nat  Nathanson,  Hi-Mark  presi- 
dent, sailed  Friday  for  an  extended 
European  trip. 


723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN.  Pr«». 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  Addreu:   RICHPICSOC,   Parii 
Cable    Adreii:     DEEJAY,    London 
Cable    Addresi:    RICHPIC.    N.    T. 

Exportinpr   only    the    best    in 
Motion  Pictures 




Sunday,  January  8,  1928 

W.  C.  Fields  and  Chester  Conklin  in 

"Two  Flaming  Youths" 

Paramount  Lenth:  5319  ft. 


Cast.  ...  Fields  with  his  inimitable 
clowning  and  professional  smart  guy 
antics  and  Conklin  with  his  inferior- 
ity complex  and  comedy  make-up — 
they're  a  great  pair.  Cissy  Fitzgerald 
good  in  a  bit.  Mary  Brian  and  Jack 
Luden    in    minor    romantic    roles. 

Story  and  Production. . .  .Comedy. 
It  isn't  often  that  a  plot  built  almost 
solely  of  gags  amounts  to  very  much 
as  a  story.  But  here's  one  that  is 
different,  every  stunt  is  pertinent  and 
every  new  gag  carries  the  plot  on 
toward  a  climax.  And  there  are 
laughs  all  along  the  route.  Fields 
and  Conklin  are  an  ideal  combina- 
tion and  great  foils  for  each  other. 
Fields  as  the  down  and  out  circus 
owner  and  Conklin  as  the  small  town 
sheriff  hit  it  off  in  no  uncertain  fash- 
ion. A  brief  synopsis  would  never 
do  it  justice.  This  one  is  in  and  over 
at  the  h.  o.  It  is  sure  fire  and  there 
are  no  comedy  lapses.  Exhibitors 
can  get  busy  on  it. 

Direction John    Waters; 

first  class. 

Author Percy    Heath 

Scenario Percy  Heath- 
Donald  Davis. 

Photography...  .H.  Kinley  Martin; 

William  Haines  in 

"West  Point" 

M-G-M  Length:  8134  ft. 


Cast. ..  .William  Haines  the  Ches- 
t}'  "Mr.  Dumbjohn"  who  gets  some 
of  the  starch  taken  out  of  him  before 
the  finish.  Splendid  in  the  part.  Joan 
Crawford,  the  girl.  Wm.  Bakewell 
in  a  first  rate  bit  as  hero's  buddy. 
Others  Neil  Neely,  Ralph  Emerson, 
Leon   Kellar. 

Story  and  Production. ..  .Comedy 
romance.  The  adventures  of  a  smart 
alec  in  West  Point,  his  rise  and  fall, 
and  the  incidental  routine  of  military 
life  at  the  academy,  offer  an  enter- 
tainment calculated  to  please  just 
about  everyone.  The  egotistical  hero 
is  the  world's  worst  braggart  but  at 
the  same  time  the  most  engaging 
of  heroes  and  there  isn't  apt  to  be 
one  in  the  crowd  who  won't  favor 
his  reinstallation  in  time  for  the 
Army-Navy  game.  There's  a  cam- 
pus romance,  to  be  sure,  and  comedy 
galore.  The  story  is  similar  to  that 
in  "Dress  Parade,"  they're  both  good 
entertainments  and  neither  should 
harm    the   other   at   the   b.   o. 

Direction Edward    Sedgwick; 

first  rate. 

Author Raymond    L.    Schrock 

Scenario Same 

Photography....  Ira  H.  Morgan; 
very  good. 

"The  Chinese  Parrot" 

Universal  Length:  7304  ft. 


Cast. ..  .Marion  Nixon  and  Ed- 
mund Burns,  heroine  and  hero  re- 
spectively, who  survive  a  weird  orgy 
of  mystery  business  at  the  hands  of 
Hobart  Bosworth  and  Albert  Conti. 
Florence  Turner  good  as  the  mother 
of  Sojin  a  slick  Chinese  detective. 

Story  and  Production. ..  .Mystery 
melodrama.  Paul  Leni,  who  made 
the  very  mystifying  and  entertaining 
screen  version  of  "The  Cat  and  the 
Canary,"  has  lent  his  imaginative 
direction  to  another  mystery  play, 
but  this  time  he  lacked  the  funda- 
mental story  material  necessary  to 
the  making  of  a  truly  good  mystery 
melodrama.  "The  Chinese  Parrot" 
is  a  striking  composition  of  unusual 
effects  in  both  camera  angles  and  di- 
rectorial touches  but  it's  story  that 
didn't  warrant  the  involved  procedure 
followed.  The  pearls  disappear  and 
there  are  several  people  all  bent  on 
their  recoverj^.  Revenge  has  its  en- 
tree but  the  plot  winds  up  in  a  double 

Direction Paul    Leni ; 

a  master  at  effects. 

Author Earl  Derr  Biggers 

Scenario J.    Grubb   Alexander 

Photography Ben    Klein; 


Norma  Talmadge  in 

"The  Dove" 

United  Artists  Length:  8450  ft. 


Cast. ..  .Norma  Talmadge  lovely 
and  splendid  in  the  few  acting  op- 
portunities that  come  her  way.  Noah 
Beery  as  "de  bes'  damn'  caballero  in 
all  Costa  Roja"  has  the  real  stellar 
role  and  he  walks  away  with  it.  Gil- 
bert   Roland   the   handsome   hero. 

Story  and  Production. ..  .Comedy 
drama.  Willard  Mack's  stage  play 
has  been  mighty  attractively  pictur- 
ized.  It  is  amusing,  colorful  and  quite 
satisfying  entertainment  but  those 
anticipating  a  picture  starring  Norma 
Talmadge,  are  due  for  disappoint- 
ment. The  opportunities  just  don't 
come  her  way.  Only  once,  when 
Norma's  sarcasm  causes  the  grand 
caballero  to  release  her  lover,  does 
she  get  a  real  chance  to  display  her 
acting  wares.  Otherwise  there  is  scant 
cause  for  complaint.  "The  Dove" 
soars  slowly  at  times  but  it  has  a 
generally  well  sustained  interest. 

Direction Roland  West; 


Author Willard    Mack 

Adaptation Roland  West- 
Wallace  Smith. 

Scenario Wallace  Smith- 
Paul    Bern. 

Photography Oliver    Marsh; 


"Heroes  in  Blue" 

Rayart  Length:  5000  ft. 


Cast. . .  .John  Bowers  the  cop  hero 
and  Sally  Rand  the  blonde  and  vi- 
vacious daughter  of  a  fireman.  Gar- 
eth  Hughes  a  no  account  son  of  the 
fireman  and  Ann  Brody  the  poor  old 
mother  who  loses  both  son  and  hus- 
band in  the  cause  of  duty. 

Story  and  Production.  .Melodrama. 
The  fire  department,  the  police  de- 
partment and  the  Irish  mixed  well 
with  sentiment,  a  dash  of  fire,  a  sea- 
soning of  romance  and  there  you 
have  "Heroes  in  Blue."  It's  not  much 
of  a  story  but  the  crowd  that  enjoys 
a  goodly  bit  of  sentiment  will  have 
a  fine  time.  Two  old  codgers,  a  fire- 
man and  a  policeman,  constantly  at 
odds  over  their  checkers  have  a 
•daughter  and  son,  respectively,  in 
love  with  each  other.  The  fireman 
also  has  a  no  account  in  the  family 
and  it  is  he  who  kills  the  policeman's 
son  and  later  the  father  himself.  In 
spite  of  the  number  of  deaths  there 
are  enough  players  left  in  the  story 
jto  bring  it  around  to  a  happy  ending. 

Direction Duke    Worne; 


Author Geo.    Pyper 

Scenario Geo.    Pyper 

Photography Walter    Griffin; 


"Husbands  for  Rent" 

Warners  Length:  6200  ft. 


Cast. . .  .Owen  Moore  and  Kathryn 
Perry  the  principals  in  this  marital 
tangle  with  John  Miljan  and  Helene 
Costello  the  runners  up.  Claude  Gil- 
lingwater  a  "Mr.  Fix-It."  Others 
Arthur  Hoyt,  Helen  Lynch,  Hugh 

Story    and    Production Farce 

comedy.  The  story  offers  a  neglig- 
ible pick-up  of  situations  that  fail  to 
arrive  at  anything  very  close  to  en- 
tertainment, at  least  for  those  who 
prefer  good  clean  comedy.  The  busi- 
ness of  the  honeymoon  and  the  at- 
tempts of  the  valet  to  suggest  the 
marital  duties  to  his  embarrassed  em- 
ployer immediately  taboo  the  picture 
for  juvenile  trade  or  church  going 
communities.  Owen  Moore,  as  the 
Englishman,  never  quite  overcomes 
his  timidity  until  he  submits  to  a 
"collusion"  frame-up  as  a  part  of  the 
divorce  scheme  and  then  discovers 
that  the  "other  woman"  is  his  wife. 
They  wind  up  by  the  telephone  oper- 
ator putting  a  "don't  disturb"  sign 
on  the  switchboard  plug. 

Direction Henry    Lehrman; 


Author Edwin  Justin  Mayer 

Scenario C.    Graham    Baker 

Photography Barney    McGill; 


"Wheel  of  Destiny" 

Rayart  Length:  5869  ft. 


Cast.  ..  .Forrest  Stanley  the  hero 
who  comes  through  to  a  glorious  fin- 
ish after  a  series  of  set  backs.  Geor- 
gia Hale  the  girl  and  the  inspiration. 
Miss  DuPont,  Ernest  Milliard,  Percy 
Challenger,  others  in  the  cast. 

Story  and    Production Drama. 

"Wheel  of  Destiny"  provides  a  fair 
program  entertainment.  The  story 
rambles  a  trifle  and  the  direction  is 
not  always  the  best  but,  on  the 
whole,  the  situations  maintain  the  in- 
terest sufficiently  to  keep  the  spec- 
tator's attention.  It  is  one  of  those 
yarns  in  which  the  society  girl  snubs 
the  hero  when  he  is  a  nobody,  only 
to  reach  out  for  him  when  he's  all 
covered  over  with  glory.  But  by  this 
time  hero  has  found  himself  another 
and  more  sympathetic  love  in  the 
person  of  a  side  show  girl  who  had 
befriended  him  when  he  had  become 
a  victim  of  amnesia.  He  recovers  his 
memory  in  time  to  find  the  home 
folks  glorifying  his  member  for  the 
discovery  of  a  valuable  medical 

Direction Duke    Worne; 


Author Joseph   Anthony 

Scenario Geo.    Pyper 

Photography Walter     Griffin; 

Jack  Holt  in 

"The  Warning" 

Columbia  Length:  5791  ft. 


Cast Jack    Holt    the    whiskered 

gent  who  swings  a  mean  fist  and 
hobnobs  with  opium  smugglers  be- 
tween rescues.  Dorothy  Revier  the 
adventuress  lady  who  requires  so 
much  of  his  attention.  Pat  Harmon 
the   tool  of   the   smuggler  boss. 

Story  and  Production Melo- 
drama. It  will  never  do  for  them  to 
see  this  backwards.  It's  one  of  those 
complicated  Oriental  melodramas 
that  you  must  necessarily  stick  with 
from  the  very  beginning  if  you  would 
know  what  it  is  all  about.  It  man- 
ages to  remain  sufficiently  compre- 
hensive so  there  shouldn't  Ije  any  dif- 
ficulty knowing  what  all  the  shootin' 
is  for.  And  shootin'  there  is,  espe- 
cially in  the  climax.  Of  course  her 
helpmate  turns  out  to  be  a  crack 
secret  service  man  who  had  been 
working    incognito. 

Direction Geo.    Seitz ; 

knows  his  melodrama. 

Authors Lillian   Ducey- 

H.  Milner  Kitchen. 

Scenario Not   credited 

Photography Ray    June ; 









Sunday,  January  8,  1928 



Buck  Jones  in 

"The  Branded  Sombrero" 

Fox  Length:  4612  ft. 


Cast.... Buck  Jones  the  self-sacri- 
ficing hero  who  just  can't  dodge  the 
iiero's  reward,  nevertheless.  Leila 
Hyams  the  pretty  heroine.  Leo  Kel- 
"ley  the  scapegrace  brother  and  Jack 
Baston  the  double  dealer.  Others 
Frances  Ford,  Stanton  Heck,  Joseph- 
ine Borio, 

Story  and  Production. ..  .Western. 
As  usual  in  the  Buck  Jones  westerns, 
there  are  to  be  found  some  splendid 
locations,  excellent  photography  and 
generally  fine  pictorial  quality.  The 
story  concerns  itself  with  convention- 
al doings,  on  the  whole,  but  there  is 
plenty  of  good  action  and  the  neces- 
sary romance.  Hero  aims  to  keep 
his  foster  father's  scapegrace  son  on 
the  right  track  and  therein  lies  the 
source  of  his  various  adventures. 
Rustling  and  gambling  lead  the  boy 
astray  but  Buck  is  ever  on  hand  to 
pull  him  through,  eventually  going 
to  jail  himself.  But  Buck  is  the 
acknowledged  hero  and  as  such 
comes  around  to  the  proper  ending 
wherein  the  boy  reforms  and  Buck 
wins    the    girl. 

Direction Lambert    Hillyer; 


Author Cherry    Wilson 

Scenario Cherry   Wilson 

Photograpihy Reginald   Lyons; 


"Stage  Kisses" 

Columbia  Length:  5435  ft. 


Cast Helene  Chadwick  the  at- 
tractive dancer  who  knows  how  to 
get,  and  keep,  her  man.  John  Pat- 
rick the  gigolo.  Kenneth  Harlan  the 
rich  suitor.  Others  in  an  interesting 
and  well  balanced  cast  include  Phil- 
lips Smalley,  Ethel  Wales,  Frances 

Story  and  Production. .  .Romance. 
A  competent  company  of  players  and 
a  well  dressed  production  serve  to 
brighten  a  story  that  holds  little  in 
the  way  of  originality.  The  idea  of 
the  dancer  marrying  a  rich  man  and 
combating  the  objections  of  her  aris- 
tocratic in-laws  provides  the  main 
situation  and  after  due  complications 
the  lovers  come  around  to  the  happy 
ending.  Hjs  folks  disown  him  at  the 
start  and  an  uncle  is  delegated  to 
bring  about  a  separation  between  the 
two.  He  is  well  nigh  successful  un- 
til the  tables  turn  and  he  find  himself 
compromised  before  his  wife.  Even- 
tually the  girl  wins  over  her  hus- 
band's people  and  everything  is  pret- 

Direction Albert    Kelly; 


Author Not    credited 

Scenario Dorothy  Howell 

Photography Jos.   Walker; 


Reviews  of  New  Short  Subjects 

"There  It  Is" 
Bowers  Comedies — Educational 

Novelty  Wow 
Type  of  production. . .  .2  reel  comedy 
At  last  a  genuine  novelty  in  the 
short  comedy  field.  This  is  the  first 
of  the  Charley  Bowers  comedies  on- 
the  Educational  schedule,  and  it's  a 
pip.  Bowers  himself  is  a  Scotch  de- 
tective in  kilties  trying  to  solve  the 
mystery  of  the  Fuzz-Faced  Phantom 
which  is  the  "It"  of  the  title.  All 
the  fun  takes  place  in  a  sanitarium. 
The  "It"  does  all  kinds  of  novel 
stunts.  It  can  fly,  walk,  whiz,  jump 
circles,  vanish,  or  what  have  you. 
It's  one  of  those  things  you  have  to 
see  to  appreciate,  for  words  fail  to 
give  an  adequate  picture  of  this  nov- 
elty, and  the  laughable  situations  it 
develops.  All  these  novelty  stunts  are 
tied  up  with  a  bunch  of  laughs  in  a 
good  story.  H.  L.  Muller  as  the  di- 
rector has  a  ten  strike.  And  exhib- 
itors have  a  knockout  to  start  the 
new  year  with. 

"Rose  of  Killarney" 
Tiffany-Stahl— Technicolor 
"Bit  of  the  Auld  Sod" 
Type  of  production. .  .1  reel  romance 
Tiffany  -  Stahl  combines  scenic 
beauty  with  pleasing  romance  and 
the  result  is  a  genuinely  harmonious 
arrangement  that  offers  a  nice  bit 
of  entertainment.  The  color  work 
is  effective  and  enhances  the  charm 
of  the  love  story  not  a  little.  The 
story  concerns  the  romance  of  an 
Irish  baron's  son  and  a  peasant  girl, 
with  the  nobleman  threatening  to  dis- 
own the  boy  if  he  marries  beneath 
him.  A  devoted  sister  pleads  in  the 
lad's  behalf  and  eventually  the  father 
gives  his  consent. 

"Should  Tall  Men  Marry" 
Roach — Pathe 
Good  Fun  on  the  Farm 
Type  of  production.  . .  .2  reel  comedy 
With  box-office  names  Hal  Roach 
ofTers  this  entertaining  comedy  hav- 
ing to  do  with  fun  on  the  farm,  bur- 
lesquing the  old-time  melodrama.  In 
the  cast  of  this  film,  directed  by 
Claude  Bruckman,  are  Stan  Laurel, 
Stuart  Holmes,  James  Finlayson, 
Martha  Sleeper  and  Theodore  Von 
Eltz,  not  to  mention  a  trained  don- 
key who  contributes  much  to  the 
fun.  The  yarn  is  the  old  one  about 
the  heavy  who  kidnaps  the  fair  hero- 
ine, her  lover  is  also  made  prisoner 
and  finally  all  ends  hilariously  with 
their  rescue.  Well  acted  and  well 

"The  Ole'  Swimmin'  'Ole" 
Disney — Universal 
High-Grade  Cartoon 
Type   of  production.  .  .1   reel   novelty 
Action  in  this  short  centers  around 
the    ole'    swimmin'    'ole,    as    the    title 
indicates,   with   the   traditional   sheriff 
endeavoring  to  spoil  the  sport.     This 
picture  is  gagged  with  new  ones,  dis- 
tortion  of  characters  playing  ap   im- 
portant  and   entertaining  part  in  the 

proceedings.       An    exceptionally    di- 
verting number. 

"High   Stakes" 
Aesop — Pathe 

Usual  Cartoon  Stuff 
Type  of  production. ...  1  reel  novelty 
Entirely  lacking  in  plot,  even  as 
plot  goes  in  cartoon  series,  this  pic- 
ture is  moderately  pleasing.  A  few 
new  gags  are  incorporated.  The  ac- 
tion is  assorted  and  insane,  ranging 
from  a  poker  game  to  the  custom- 
ary concluding  chase. 

"Sword  Points" 
Lupino  Lane — Educational 

Great  Burlesque 
Type  of  production. . .  .2  reel  comedy 
This  boy  Lupino  Lane  is  certainly 
stepping  along  at  a  great  comedy 
pace.  Here  he  puts  over  one  of 
the  neatest  laugh  numbers  it  has 
been  our  pleasure  to  see  for  many 
months.  He  can  kid  anything  to  a 
frazzle,  and  do  it  to  a  syncopation 
of  chortles,  gurgles  and  honest 
t'gawd  laughs.  The  plot  is  clever — 
oh,  yes,  this  one  has  a  plot.  Lupino 
outdoes  himself  on  some  great  com- 
edy gags,  and  it  is  in  the  bag  with 
the  laughs  all  counted  before  you 
book  it. 

"Honeymoon  Hints" 

Rarebit— Pathe 
Glorified  Screen  Hash 
Type  of  production....!  reel  novelty 
Again  Beth  Brown  has  ransacked 
the  library  for  stock  stuff  which  she 
has  compiled,  cleverly  as  usual,  into 
a  diverting  travelogue,  fastened  to- 
gether with  titles  which  are  entire- 
ly satisfactory  and  amusing.  The 
film  makes  a  gesture  towards  pro- 
viding newly-wed  husbands  with  ad- 
vice as  to  how  to  entertain  their 
brides    on    their    honeymoon. 

fell  in  love  with  a  mermaid.  The 
Technicolor  work  is  well  handled. 
The  story  is  different  and  handled 
with  plausibility.  Recommended  for 
jaded  patrons  as  a   pleasing  novelty. 

"Sealed  Orders" 
Poor  Stuff 
Type  of  production.  .2  reel  Western 
A    Northwest    Mounted    Police    of- 
ficer tries  to  arrest  a  gang  of  outlaws 
who    are    after    money    which    they 
believe  Ramsey  stole  from  a  Toronto 
bank.     Happiness  prevails  in  the  final 
moments    of    the    film,    which    Levi- 
gard  directed,  when  the  Mountie  tells^ 
Ramsey's  daughter  that  her  dad  has 
been    exonerated.      Has    nothing    to 
recommend  it. 

"A   Short   Circuit" 
Aesop  Fables — Pathe 
Tricky  Cartoon  Stuff 
Type  of  production....!  reel  novelty 
In    this    number    the    farmer    tries 
operating     his     farm     by     electricity, 
with   a   flock   of   trick   and   entertain- 
ingly    impossible     things     following. 
Among    other    phenonemas    the    hen 
lays  eggs  by  the  bushel  and  the  cow 
literally  flows  milk.     It  is  up  to  the 
standard    set    by   this    series. 

"Smith's  Holiday" 
Sennett — Pathe 
Good  Fun  at  the  Beach 
Type  of  production. . .  .2  reel  comedy 
The   Smith   family,   with   Raymond 
McKee,    Ruth    Hiatt   and   cute    Mary 
Jackson    featured,    take   a    holiday   at 
the     seashore,    with     Cousin    Egbert, 
who  has  a  distorted  sense  of  humor, 
as  a  member  of  the  party.     They  do 
all  the  conventional  amusement  park 
things.     Although    there    is    nothing 
original  in  the  fihn,  which  Alf  Gould- 
ing  directed,  nevertheless  it  is  enter- 

"The  Call  of  the  Sea" 

Colorart — Educational 

Technicolor  Treat 

Type    of    production 

2  reel  color  drama 
Hope  Hampton  essays  some  ser- 
ious acting  in  this  one,  and  gets 
away  with  it  in  great  style.  In  fact 
she  goes  to  the  other  extreme,  and 
wears  practically  no  clothes  at  all  m 
her  South  Sea  Island  fantasy.  The 
film  pictures  an  old  South  Sea  Is- 
land   legend    of    a    fisherman    who 

"The  Cloud  Buster" 


Largely  for  the  Kiddies 

Type  of  production. . .  .2  reel  comedy 

In  the  suburbs  Andy  Gump  makes 

the  mistake  of  going  to  sleep  on  an 

inflated   mattress   which   goes   sailing 

off   to    Hawaii,    winning   an    airplane 

race  from   the   United   States.     Then 

he  wakes  up.     The  best  thing  about 

this  picture  is  the  trick  stuff  in  which 

the  mattress  frolics  around  the  ozone. 

The   kiddies  will   like   the   film.     Vin 

Moore  directed. 

Pathe  Review  No.  3 

Worthivhile  Number 
Type  of  production. ...  1  reel  novelty 
Editor  S.  Barrett  McCormick  pro- 
vides another  worthwhile  nurnber  of 
the  Pathe  Review.  The  subjects 
are:  "The  Beauty  Thief,"  colored 
shots  of  the  flower  hibiscus;  "Inter- 
esting People  the  Editor  Meets," 
showing  Charlie  Francis  Coe,  Ernie 
Schaaf  and  Casey  Jones,  notables; 
and  "The  Land  of  the  Firewalkers," 
more  views  of  the  home  life  of  the 
Fiji   Islanders. 

"The   Newlyweds'   Servant" 
Stern    Bros. — Universal 
Old,  Old  Stuff 
Type  of  production. .  .  .2  reel  comedy 
With  Snookums  again  winning  all 
honors  the  Newlyweds,  in  this  opus, 
take  a  trip  to  a  seashore  amusement 
park,  with  the  baby  in  charge  of  the 
new  nurse.    The  youngster  slips  away 
and  leads  his  guardian  on  a  more  or 
less  merry  chase  over  the  roller  coast- 
er  and    other   entertainment   devices. 
Old,   old   comedy   stuff. 




Sunday,  January  8,  1928 

Theater  Equipment  and  Management 

By   ARTHUR    W.    EDDY 

The  Organ  As  a  Big  Factor 
in  Theater  Music  Development 

Treasurer,    J.    P.    Seeburg    Co. 

Do  you  remember  the  first  movie 
you  ever  saw?  I  do,  and  as  I  stop 
and  think  back,  the  development 
which  has  taken  place  since  that 
time  in  the  actual  production  of  the 
pictures  themselves  serves  to  ex- 
plain the  great  strides  taken  in  the 
entire  industry.  Can't  you  remem- 
ber when  a  picture  showing  a  stee- 
plechase or  the  grandeur  of  a  water- 
fall, or  any  similar  action  scene  would 
be  sufficient  to  attract  a  record 
"box"?  The  marvel  of  the  inven- 
tion was  then  the  attraction.  True, 
this  was  only  the  infancy  of  the  in- 
dustry, but  it  illustrates  the  thought 
that  gradually  the  "wonderment" 
wore  oflf  and  other  things  were  neces- 
.sary  to  provide  the  attraction.  This 
need  for  something  better  and  better 
is  mainly  responsible  for  the  erec- 
tion of  such  palaces  as  "The  Chi- 
nese," "The  Paramount,"  "Roxy," 
the   "Uptown"  and  others. 

Just  what  part  has  proper  music 
taken  in  this  stupendous  develop- 
ment? Its  importance  is  certainly 
not  to  be  denied  when  we  point  to 
the  careful  thought  and  attention 
given  not  only  to  the  music  for  the 
accompaniment  of  the  picture  but 
the  use  of  music  as  an  actual  draw- 
ing card.  Featuring  symphony  or- 
chestras that  would  have  eriraptured 
the  most  fastidious  music  lovers  of 
a  century  ago  or  humbled  the  abili- 
ties of  any  metropolitan  group  of  ac- 
complished ^musicVansi  most  every 
motion  picture  house  of  any  size  pro- 
vides a  musical  feast  as  just  "regular 
stuff."  In  addition  to  the  pit  or- 
chestra, the  jazz  band  attraction  ap- 
pears on  the  stage — music  again 
playing  its  part  in  appealing  as  an 
attraction  to  a  different  class  of  mu- 
sic lovers,  those  who  perhaps  form 
the  bulk  of  the  middle  class  of  to- 
day's   show-goers. 

And  then  for  the  third  kind  of  music,  per- 
haps the  greatest  attraction  of  them  all — the 
pipe  organ.  From  time  immemorial  the  pipe 
organ  has  reigned  supreme,  continually  re- 
ferred to  as  "majestic."  What  moving  pic- 
ture theater  of  today  is  not  equipped  with 
some  kind  of  a  pipe  organ  There  are  a  few 
which  have  not  progressed  this  far,  but 
they  are  decidedly  in  the  minority.  Thus 
we  find  that  most  large  theaters  employ  three 
distinct  types  of  music  in  order  to  jppeal  to 
the  widest  range  of  public  taste  pus:-ible. 
Among  these  the  pipe  organ  is  without 
question    outstanding    in    its    drawing    power. 

To  maintain  their  standing,  the  smaller 
300  to  1,000-seat  houses  have  been  com- 
pelled also  to  equip  with  pipe  organs.  To  do 
this,  however,  presented  a  problem.  Very 
few  could  afford  the  inconvenience  of  re- 
modeling their  building  for  the  installation  of 
pipe   chambers   or   large   blower   compartments. 

The    day    of    the    unadorned    stage    in 
Picture   Houses  has  passed. 


H.  J.   Kuckuck,  Gen'l  Mgr. 
1818-1838  Amsterdam  Ave.,  N.   Y.  C. 

Brad.   4907 
for  designs  and  prices  of  SETTINGS. 


England  needs  and  wants 
equipment,  the  Department  of 
Commerce  at  Washington  re- 
ports. Turn  to  "Foreign  Mar- 
kets," appearing  on  page  5  this 
issue  for  detail  of  a  situation 
which  affords  a  splendid  busi- 
ness opportunity  for  aggressive 
equipment  manufacturers. 

This  emphasized  more  than  ever  the  need 
for  a  pipe  organ  of  small  dimensions  which 
would  provide  the  correct  instrumental  effect 
and    yet   conform   to   the   requirements. 

Another  need  developed.  The  installation 
of  a  manually  operated  pipe  organ  necessi- 
tated the  retention  of  a  skilled  organist  Ln  do 
justice  to  the  instrument,  but  they  were 
"high-priced  talent."  The  extra  expense  they 
were  put  to  required  economy  of  operation. 
And  so  the  reproducing  pipe  organ  was  of- 

But,  still  another  requirement  had  to  be 
met.  What  of  the  theaters  which  ran  a  few 
acts  of  vaudeville  on  week  ends?  They 
couldn't  be  without  a  piano  and  still  they  felt 
they  couldn't  afford  to  keep  the  piano  and 
buy  a  pipe  organ,  too.  Again  this  was  met 
in  the  combination  pipe  organ  and  piano 
which    exactly    filled    the    bill. 

Further  improvements  were  continually  be- 
ing made  until  the  final  model  provided  every 
detail  it  is  possible  to  require.  By  using  a 
double  roll  there  is  no  interruption  in  the 
musical  program  during  the  entire  show.  In- 
stantly, the  music  can  be  changed  from  a 
slow,  sad  theme  to  the  whizzbang  turbulence 
of  a  fight  scene.  Without  repetition,  the 
instrument  will  play  for  two  hours.  A  further 
convenience  makes  it  possible  to  actually 
start,  stop  and  control  either  music  roll  from 
any  place  in  your  house.  The  control  board 
may  be  located  in  your  ticket  office,  opera- 
tor's booth,  beside  your  switchboard  or  at 
the  entrance,  within  easy  reach  of  the  ticket 

The  J.  P.  Seeburg  Co.  has  always  been 
prominent  ni  presenting  new  thoughts  and 
ideas  until  it  has  acquired  a  reputation  which 
links  the  name  with  the  best  and  most  pro- 
gressive in  automatic  musical  instruments 
of   all   kinds. 

Two   Firms   Make  Gains 

Minneapolis  —  Two  Minneapolis 
concerns  in  the  equipment  business 
made  substantial  expansion  during 
1927.  O.  B.  McClintock  Co.,  makers 
of  ticket  vending  machines,  increased 

ts  output  by  $150,000  and  added  30 
employees  during  the  year.  The 
Flour    City   Ornamental   Iron   Works 

ncreased  its  payroll  by  50  employes. 

If  You  Are  in  the* 

Market  for  Any  Kind  of 





▼▼no  West   32'«'St..Ncu;york.N.V.**' 
Phona    Penna.   0S30 
Motion  Picture  Department 
O.    8.    «nd    C«n»d«   Agenf   (or    DebrU 


Said  to  Make  Prints  Im- 
mune from  Scratches, 
End  Oil  Harm 

The  Film  Renovating  Co.  of  Amer- 
ica, Mackler  Bros.,  pioneers  in  film 
processing,  treating  and  renovating, 
have  after  several  years  perfected  a 
process  for  films  said  to  make  them 
scratch-proof,  oil-proof  and  water- 
proof and  also  prevents  the  buckling 
of  the  film  from  the  heat  of  the  high 
intensity  arcs.  This  process  is  call- 
ed the  Mackler  Everwear  Process 
and  is  explained  as  follows: 

It  is  not  a  coating,  hardening,  gassing,  or 
waxing  proposition,  but  a  method  that  welds 
the  chemical  constituents  of  the  emulsion  in 
such  a  way,  that  the  structure  of  the  gela- 
tine is  transformed  into  one  solid  mass,  in- 
stead of  the  spongy  mushy,  oil  and  dirt  ab- 
sorbing state  the  film  is  originally  in,  thereby 
streng:thening  considerably  the  film,  making 
it  quite  insoluble,  and  almost  unaffected  by 

The  treatment  of  the  emulsion  by  this 
method  makes  the  film  impervious  to  ordinary 
scratching  due  to  improper  projection,  or 
emulsion  deposits  on  the  aperture  plate  or 
tension  springs  of  the  projector,  which  is 
very  often  the  cause  of  ruining  the  film  in 
the  first  run.  It  also  makes  the  film  oil- 
proof,  in  that  should  oil  be  deposited  on  the 
film  the  oil  will  remain  on  the  surface  and 
will  not  be  absorbed.  All  that  is  necessary 
to  remove  the  oil  is  to  dip  a  soft  cloth  in 
water  and  wash  it  off  or  better  still  a  soft 
rag   itself   will    accomplish   the    same   thing. 

The  company  claims  its  process  also 
strengthens  the  sprocket  bridges  as  the  same 
treatment  is  applied  to  them  as  the  body 
of  the  film,  thereby  prolonging  the  life  of  the 
film  considerably.  It  is  also  declared  that 
the  Mackler  Everwear  Process  tends  to  in- 
crease the  brilliancy  of,  and  lend  depth  to 
the    picture.. 


214  East  Superior  St. 
Chicago,  111. 



National    Theater    Supply 

Co.  Busy  on  Equipment 


Chicago  —  Attributing  its  fast-in- 
creasing business  to  its  one-contract 
plan,  National  Theater  Supply  Co. 
is  now  filling  numerous  orders 
through  its  branches  in  various 
parts  of  the  country.  Recent  instal- 
lations have  been  made  in  the  fol- 
lowing theaters: 

Palm,  Sulphur  Springs,  Fla. ;  Riverdale 
Mills,  Riverview,  Ala. ;  New  Maywood, 
Hammond.  Ind.;  Park,  Villa  Park,  III.;  Cel- 
tenham,  Chicago;  Capitol,  Brownsville,  Tex.; 
Rivoli,  San  Bonito,  Tex. ;  Majestic,  Houston, 
Tex. ;  Lyric,  San  Angelo,  Tex. ;  Rivola,  Os- 
kaloosa,  Iowa;  Capitol.  Des  Moines;  Em- 
press. Indianola,  Iowa;  Southlawn,  Grand 
Rapids,  Mich.;  Great  Lakes,  Detroit;  Marine, 
Marine  City,  Mich.;  Rialto,  Tucson,  Ariz.; 
Electric,  Langdon.  N.  D. ;  Orpheura,  Min- 
neapolis; Fornea,  Picayune,  Miss.;  Little, 
Selma,  La.;  Ritz,  Crescent,  Okla. ;  Dome, 
Cyril,  Okla.;  Liberty,  Seminole,  Okla.;  Ros- 
coe.  Roscoe,  Pa. ;  Roxy,  FoUansbee,  West 
Va. ;  Rivoli,  Springfield  ,Utah;  Embassy, 
Market  St.,  San  Francisco;  Ryan,  Fresno, 

in  Theatre 



Embellish   Your   NEW  and  Add 
Charm   to    Your    OLD    Theatre 



Meeting  modern  theatre 
needs  is  no  "handy  man"  task. 
Science  has  introduced  new 
technique,  new  materials,  new 
methods.  Only  men  trained 
and  experienced  in  their  par- 
ticular fields  can  meet  the  de- 
mand   for    specialized    service. 

Even  a  group  of  such  men 
needs  special  equipment.  Men 
and  equipment  in  turn  need  the 
skilled  organization  and  direc- 
tion that  can  quickly  and  eco- 
nomically distribute  the  bene- 
fits   of   such    combination. 

From  four  bare  walls  to 
opening  announcement  —  all 
may  be  handled  on  our  Single 
Complete  Contract  Plan.  Or, 
as  needed,  repair  service  and 
small  parts. 

National  Theatre  Supply  Co. 

General  Offices 

624  So.   Michigan  Avenue, 

Chicago,  111. 

Offices  in  All  Principal  Citiea 


,    ; 

Sunday,  January  8,  1928 




"The  Cat  and  the  Canary" 

Fifteen  boys  were  dressed  as 
spooks — using  white  sheets  and  false 
faces  to  hide  their  identity  as  well  as 
to  give  the  parade  a  "spooky"  ap- 
pearance. The  parade  took  the  boys 
through  all  the  main  streets.  Four 
boys  carried  two  large  banners  an- 
nouncing title  of  picture,  name  of 
theater  and  play  dates  while  other 
boys  in  the  line-up  carried  fuses  to 
light  up  the  banners. — J.  L.  Cart- 
wright,    Capitol,    Macon,    Ga. 

"Get  Your  Man" 
Throwaways  were  numbered  con- 
secutively with  a  limited  number  of 
duplicates.  At  the  top  was  printed 
a  heart  and  then  followed,  "Don't 
"be  broken  hearted. .  .'Get  Your  Man' 
...Find  the  person  who  has  the  du- 
plicate of  this  card  (name  card 
number)  No. —  'Get  Your  Man'  and 
come  to  the  Orpheum  as  our  guests 
to  see  tantalizing  Clara  Bow  in  'Get 
Your  Man.' "  These  throwaways 
were  distributed  in  large  quantities 
among  the  fraternity  and  sorority 
groups  of  the  local  university  as  well 
as  to  people  on  the  streets. — Chas. 
F.    Shire,    Orpheum,    Lincoln,    Neb. 

"The    Gorilla" 
(First   Nat'l) 

The  exploitation  went  over  big 
when  a  gorilla  man  was  taken  to 
Brackenridge  Park  Zoo,  with  a 
newspaper  photographer  and  special 
feature  writer.  The  reaction  of  the 
animals  to  a  likeness  of  a  gorilla 
was  the  subject  matter  for  the  story, 
and  with  some  very  good  pictures  it 
"made"  the  front  page,  with  a  four 
column  by  ten  inch  layout. — Wm. 
Epstein,  Aztec,  San  Antonio,  Tex. 

"The  Lone  Eagle" 

Presence  of  several  squadrons 
from  the  government  air  base  at 
Mitchell  Field,  Long  Island,  lent  at- 
mosphere. The  men  attracted  a  big 
crowd  as  they  marched  into  the  the- 
ater in  a  unit.  Not  only  did  they 
lend  color  to  the  picture,  but  through 
the  courtesy  of  Capt.  Gibson  donated 
a  lot  of  spare  wings,  motors  and  pro- 
pellers to  decorate  lobby. — Colony, 
New  York  City. 

Lost  at  the  Front" 
(First  Nat'l) 

While  provincial  municipahties 
board  was  in  session  at  St.  John,  in- 
vited  the   town    councilors    of    Chat- 

Try  This  on  Your  Newspaper 
and  See  How  It  Goes  Over 

Once  in  a  while  a  publicity  man 
hits  on  a  brand  new  idea  for  attract- 
ing the  cash  to  the  box-office  till.  The 
following  original  stunt,  because  it 
is  sound  showmanship  and  the  crea- 
tion of  a  practical  publicity  expert, 
is  reprinted  at  length  from  the  "M. 
P.  Journal."  Credit  goes  to  Hal  Nor- 
fleet,  now  heading  exploitation  for 
the  Interstate  Amusement  Co.  ot 
Texas.  Here  is  Norfleet's  stunt  in 
his  own  words: 

"If  you  have  a  live  newspaper,  they 
will  be  glad  to  take  'The  Letters  of 
Lucy  Belle'  and  play  it  up  for  noth- 
ing, as  they  are,  and  will  continue 
to  buy  some  sort  of  novelty  such  as 
puzzle  pictures  and  cross  word  puz- 
zles. The  'Letters  of  Lucy  Belle' 
offer  the  readers  of  any  newspaper 
real  entertainment  and  at  the  same 
time  have  a  direct  advertising  effect 
for  your  picture.  Following  is  the 

"Go  to  your  newspaper  and  present  'The 
Letters  of  Lucy  Belle,'  and  in  nine  cases 
out  of  ten  the  editor  will  tie-up  with  you 
for  no  less  than  six  weeks,  a  longer  run 
may  be  used  if  desired.  'Lucy  Belle'  is  a 
fictitious  character,  supposed  to  be  visiting 
in  your  town.  The  newspaper  will  run  a 
little  story  announcing  the  fact  that  such  a 
little  character  is  visiting  in  the  city  and 
each  week  will  write  a  letter  to  her  mother, 
telling  her  about  the  movies  she  has  seen. 
In  order  to  get  direct  value  from  this  tie- 
up,  these  letters  should  run  one  or  two  days 
preceding  whatever  picture  you  are  playing 
that  week,  that  you  wish  to  put  special  stress 
behind.  In  Lucy  Belle's  letters,  she  gets 
the  characters  all  mixed  up,  even  using  the 
players  from  other  companies,  also  the  di- 
rectors. You  can  go  as  far  as  you  like  in 
Lucy  Belle's  mistakes  in  describing  the  play, 
players,  directors  and  producers  for  your  pic- 
tures. It  is  then  in  line  for  the  fans  to 
answer  Lucy  Belle's  letter,  correcting  her 
mistakes,  always  allow  enough  time  between 
the  running  of  Lucy  Belle's  letter,  the  show- 
ing of  the  picture  before  the  close  of  your 
contest  and  for  them  to  have  time  to  write 
the    letter    after    seeing    the    picture. 

"There  should  be  weekly  prizes  as  well  as 
grand  prizes  and  in  most  cases  for  the  weekly 
prizes,  I  would  suggest  for  first  prize,  four 
tickets  good  at  any  time;  second  and  third 
best  letters,  two  tickets  each  good  at  any 
time;  those  are  the  six  weekly  prizes,  or  as 
many  weeks  as  you  run  the  content.  The 
final  grand  prizes  for  those  who  have  the 
best  record  throughout  the  contest  as  a 
whole  are:  First  prize,  halt  season  pass 
good  for  two;  second  prize,  90  day  pass  good 
for    two;    third    prize,    60    day    pass    good    for 

Here's  Another 

One  of  our  real  F.  &  R. 
Showmen   sprung   this   nifty. 

When  he  has  a  Kiddie  Mat- 
inee these  cold  Saturdays  he 
makes  the  kids  hunt  their  caps 
and  mittens  before  they  leave 
their  seats  at  the  end  of  the 

We're  passing  along  the  idea. 

It  helps  parents  and  brings 
the  manager  closer  to  the 

He  directs  the  mitten  pick-up 
himself  from  the  stage. 

Could  Paul  Ash  do  better? 
— F.  &  R.  Showmanship  News. 

two;  and,  fourth  prize.  30  day  pass  good 
for  two.  Of  course,  the  managers  may  use 
their  own  idea  as  to  the  amount  of  prizes 
they   wish    to    give. 

"The  main  thing  in  this  stunt  is  to  carry 
with  each  letter  the  rules  and  list  of  prizes. 
I  have  always  made  it  a  point  to  have  neat- 
ness in  penmanship  and  handling  of  the 
letter  as  part  of  the  contest  rules.  All  let- 
ters correcting  Lucy  Belle's  mistakes  should 
be  addressed  to  the  'Lucy  Belle  Editor'  of 
the  newspaper.  I  would  suggest  that  the 
manager  absolutely  forget  about  the  theater 
in  connection  with  this  stunt,  with  the  excep- 
ion  of  mentioning  the  fact  that  the  tickets 
are    to    his    theater    in    the    prize    column. 

"If  the  newspaper  thinks  anything  at  all 
of  this  stunt,  they  will  give  it  some  free 
display  space  before  the  first  letter  starts, 
and  after  the  first  letter  of  Lucy  Belle,  you 
will  have  no  trouble  making  tie-ups  with 
stores  for  little  things  like  'Lucy  Belle  en- 
dorses Madam  Gould's  Perfume,'  or  "Lucy 
Belle  Cook  Aprons,'  and  it  is  a  cinch  to  get 
'Lucy  Belle  Sundaes'  at  the  drug  store  foun- 

"Without  going  into  any  more  detail,  with 
the  information  I  have  given  you  on  this 
stunt,  if  you  have  any  imagination  at  all  you 
can  work  this  stunt  out  and  I  guarantee  you 
more  direct  results  from  it,  if  you  put  any 
effort  at  all  behind  it,  than  any  other  stunt 
costing  you  no  more  than  the  writing  of  a 
letter    does. 

"You  should  always  write  the  'Lucy  Belle 
Letter'  and  furnish  the  newspaper  at  the 
same  time  with  corrections  of  her  mis- 
takes in  the  letter  so  that  the  Contest  Editor 
will  have  all  the  information  on  hand  at  the 
time    the    first    letter    goes    to    press. 

"Exploitation  stunts,  whether  they  cost 
you  money  or  not,  all  depend  on  how  much 
energy  you  put  behind  thern,  and  if  you 
will  put  as  much  behind  this  one  as  you 
do  some  of  them  you  pay  hard  money  for. 
i  think  you  will  find  it  worth  while." 

ham  to  see  the  picture  there  and 
write  their  opinion  of  it.  Later, 
when  the  picture  played  the  Palace 
published  in  "The  Chatham  World" 
opinion  secured  the  town  coun- 
cilors at  St.  John.  This  proved  an 
effective  stunt  as  the  men  gave  the 
picture  high  praise  for  its  comedy 
and  entertainment  value. — L.  G.  Bab- 
ineau.  Palace,  Chatham,  N.  B. 

"Now  We're  in  the  Air" 

Two  miniature  planes  were  given 
a  three  weeks'  dispfey  in  the  lobby 
prior  to  showing  of  picture  and  a 
six-foot  model  plane  got  a  week's 
showing  prior  to  play  date.  These 
planes  were  placed  in  prominent  win- 
dows during  run. — H.  D.  Grove,  Des 
Moines,    Des    Moines. 

"Private  Life  of  Helen  of  Troy" 

(First   Nat'l) 

"The  Evening  Graphic"  ran  a 
"Helen  of  Troy"  contest  which  start- 
ed the  day  before  the  premiere  and 
continued  throughout  the  engage- 
ment, offering  prizes  for  the  eight 
Greater  New  York  girls,  whose  pho- 
tographs and  measurements  showed 
them  to  have  forms  like  that  of  Maria 
Corda.  Photos  were  published  each 
day.  The  paper  also  advertised  the 
contest  by  one-sheets  on  its  delivery 
wagons.  Miss  Corda  gave  a  radio- 
interview  and  in  return  the  station 
announced  daily  for  more  than  a 
week  the  fact  that  the  entire  musical 
score,  and  a  "radio  visualization"  of 
the  picture  had  been  arranged.  For 
this  microphones  were  arranged  in 
the  pit  and  on  the  stage  of  the  the- 
ater through  which  the  entire  musi- 
cal score  and  a  running  explanation 
of  what  was  taking  place  on  the 
screen  was  put  on  the  air.— Globe, 
New    York    City. 

"She's  a  Sheik" 


Converted  a  piano  box  into  a  box 
office  and  covered  it  with  black  and 
gold  cloth  giving  the  box  office  the 
appearance  of  a  sheik's  tent.  Cut-outs 
of  camels,  olive  trees  and  pyramids 
formed  a  background  while  cut-outs 
of  Bebe  Daniels,  dressed  as  a  sheik, 
were  placed  on  either  side  of  lobby. 
The  old  box  office  on  the  right  of 
the  lobby  and  the  entire  walls  were 
draped  in  the  prevailing  color  scheme 
of  black  and  gold  cloth.  The  title 
appeared  on  top  of  cloth  that  ex- 
tended over  entrance.  These  letters 
were  white  and  were  cut  out  of 
beaverboard.  The  use  of  blue  lamps 
in  the  lobby  gave  a  moonlit  desert 
effect. — H.  L.  Jordan,  Strand,  Ander- 
son, S.  C. 

"A  Texas  Steer" 
(First   Nat'l) 

The  W.  K.  Kellogg  Co.  united 
with  the  theater  in  putting  over 
many  unusual  stunts  , because  of  the 
tie-up  with  the  producer  on  its  break- 
fast food.  Pep.  In  addition  to  the 
billing,  the  24-sheet  was  framed  and 
mounted  on  several  of  the  Kellogg 
trucks  plying  between  the  factory 
and  the  local  freight  yards  for  a  full 
week.  Two  nights  of  the  showing 
were  set  aside  as  Kellogg  Pep  Nights 
when  employes  were  admitted  at  a 
special  rate  upon  presentation  of  a 
ticket  printed  by  this  company.  The 
Kellogg  band  played  in  front  of  the- 
ater and  in  the  theater  before  pic- 
ture started.— Post,  Battle  Creek, 

OAlLY      Sunday,  January  8,   1928 


General  Incandescent  Use  Seen 

William  Fox  Coming  to  Studios  Soon — M-G-M  Cameraman  Invents  New  Lens  -  "U"  Production  Hits 
High  Peak  with  34  in  Work— Griffith  to  Direct  Lupe  Velez — Annual  Wampas  Ball  Feb.  25—  Other  News 

Kleig  Lights  Held  Doomed  by 
Academy  Surveying  New  Method 

Reign  of  kleig  lights  at  the  studios 
is  to  be  brought  to  an  end  through 
general  adoption  of  the  use  of  in- 
candescents,  it  was  forecast  at  the 
meeting  of  the  Academy  of  M.  P. 
Arts  and   Sciences. 

Representatives  of  all  studios  at- 
tended the  sessions  which  had  for 
their  object  the  naming  of  a  commit- 
tee of  13  to  make  a  survey  of  the  ef- 
ficiency and  practicatjility  of  incan- 
descent lighting.  An  exposition  of 
the  uses  of  incandescents,  with  ex- 
hibits of  incandescents  equipment, 
will  be   held  during  April. 

Preliminary  tests,  it  is  stated,  show 
that  incandescent  lights  give  equal 
results  at  a  saving  of  35  per  cent. 
A.  George  Volk  heads  the  committee 

Wampas  Ball  Scheduled 
Feb.  25 ;  Committee  Named 

Feb.  25  is  date  set  for  tlie  annual 
Wampas  Ball  at  the  Ambassador.  On 
the  committee  in  charge  of  arrange- 
ments are:  Mark  Larkin,  Ray  David- 
son, Harold  Hurley, ,  John  Leroy 
Johnston,  Sam  W.  B.  Cohn,  Joe 
Sherman    and   Joseph    Steele. 

Smith  Coming  East 
J.  Boyce-Smith,  Inspiration  treas- 
urer, leaves  Sunday  for  New  York 
for  conferences  with  President  Wal- 
ter Camp.,  Jr.  Upon  his  return,  he 
will  join  with  Halperin  Brothers  in 
supervision  of  the  first  picture  to  be 
made  under  the  new  United  Artists 
contract.  Production  will  be  at  Tec- 
Art    Studios. 

Murray   Gets    Lead 

James  Murray  has  been  cast  for 
the  lead  opposite  Joan  Crawford  in 
"The  Tide  of  Empire,"  which  Jack 
Conway   will   direct   for   M-G-M. 


Professional  Motion  Picture   Camera 

Only  $150. 


6!4x6Mx7J4  inches  with- 
out magazine.  Weight,  16 
pounds.  Material,  alumi- 
num alloy,  finished  in  dur- 
able black  enamel.  Lens, 
finest  anastigmat  /5  or  f3.5. 
Capacity,  200  feet.  Hand- 
some black  vulcanized  fibre 
carrying  case. 

Costs  less  than  a  high-grade  amateur  camera. 
Pictures  can  be  shown  in  any  theatre  or  movie. 
All  metal  construction  handsomely  finished, 
lightweight  and  portable.  Complete  with  car- 
rying ca^e. 
Write    for    Free    Catalog    and    full    paHiculars 

New  York  Institute  of  Photography 

Dept.    43.  14    W.    33rd    St.,    New    York 

Joining  U.  A. 

Ben  Lyon  is  leaving  First 
National  upon  expiration  of  his 
present  contract  and  may  join 
United  Artists,  it  is  reported. 
Dissatisfaction  with  roles  as- 
signed him  is  the  declared 


William  Fox  is  expected  at  the 
studios  shortly  to  confer  with  Win- 
field  R.  Sheehan  on  the  five  year 
program  recently  outlined.  This 
schedule  calls  for  expenditure  of 
$100,000,000  to  be  invested  principal- 
ly in  the  purchase  of  stories,  on  sal- 
aries, production  expense  and  im- 
provements at  Fox  Hills  and  the 
Hollywood  studio.  Sheehan  will 
make  his  home  on  the  Coast  perma- 


Menjou  Starts  New  Picture 

"Captain  Fjsrreol,"  is  the  tempor- 
ary title  of  AdoTphe  Menjou's  next 
Paramount  picture  on  which  produc- 
tion started  yesterday  at  Paramount's 
Hollywood  studio,  under  direction  ot 
Lothar  Mendes. 

The  screen  story  was  written  by 
Ernest  Vajda  from  the  novel  of  Vic- 
torien  Sardou.  Nora  Lane,  who 
played  the  lead  in  "Jesse  James,"  with 
Fred  Thomson,  is  to  have  a  leading 
role  in  the  picture.  William  Collier, 
Jr.,  plays  a  brother  role  to  Miss  Lane. 

Three  Year  Contract  for  Downs 

Johnny  Downs  of  Our  Gang  com- 
edies has  been  signed  to  a  three  year 
contract  by  Harry  Weber  for  a  tour 
of  the  Keith-Albee  and  Orpheum 

Hoot  Making  New  Film 

Production  has  started  on  "Riding 
for  Fame,"  Hoot  Gibson  picture,  un- 
der direction  of  Reeves  Eason.  The 
story  and  scenario  are  by  Arthur 
Statter.  In  the  cast  are:  Olive  Has- 
brouck,  Harry  Todd,  Anne  Carter, 
William  Bailey  and  Buddy  Phillips. 
This  is  the  last  Gibson  picture  of  the 
"Big  Gun   Group." 

"Turn  Back  the  Hours"  will  be 
the  first  picture  on  the  schedule 
when  Gotham  resumes  production  at 
Universal  City.  Howard  Bretherton 
will  direct  from  an  adaptation  by 
Jack  Jungmeyer,  from  the  play  by 
Edward  E.  Rose.  Cast  now  is  be- 
ing selected.  Gotham  has  been  pro- 
ducing at  Tec-Art,  but  recently  an- 
nounced  plan   to   move   to   Universal. 

Harold  Shumate,  editorial  super- 
visor, and  Carol  Sax,  production 
manager,  are  transferring  the  equip- 
ment, and  from  the  standpoint  of 
story  and  physical  production,  will 
have  everything  in  readiness  to  start 
filming  "Turn  Back  the  Hours"  im- 
mediately upon  return  of  Sam  Sa.x 
from    New    York. 

"Cream  of  Earth"  Starting 

Production  starts  this  week  on 
"Cream  of  the  Ea.rth,"  featuring 
Marian  Nixon  under  direction  of 
Mel  Brown,  who  is  author  of  the 
story.  Charles  Rogers  plays  opposite 
Miss   Nixon. 

Newcomer  in  Murnau  Role 

F.  W.  Murnau  has  cast  Dorothy 
Kitchen,  screen  newcomer,  ^or  one 
of  the  leads  in  "The  4  Devils." 

Starting  "Sally  of  the  Scandals" 

Lynn  Shores  is  to  start  production 
of  "Sally  of  the  Scandals"  within  a 
week  at  the   FBO  studios. 

English   Role  for  Alice  Joyce 

Alice  Joyce  has  left  for  New  York 
where  on  Saturday  she  sails  for  Eng- 
land to  star  in  a  pictiire  for  West- 
minister Fiim  Co.  Harley  Knoles 
will  direct  the  picture. 

Maynard's    Brother    Changes    Name 

Kermit  Maynard,  younger  brother 
of  Ken,  who  has  appeared  in  a  series 
for  Ra>art,  has  changed  his  screen 
name  to  Ted  Austin. 

European  Trip  for  Vilma  Banky 

Vilma  Banky  plans  to  leave  Jan. 
15  for  a  visit  to  her  home  in  Hungary. 
She  now  is  working  in  the  last 
vehicle  in  which  she  will  be  co-starred 
with  Ronald  Colman,  titled  "The 
l^assionate  Adventure." 

Role   for   Dorothy  Revier 

Dorothy  Revier  has  replaced  Leila 
Hyams  in  cast  of  "The  Red  Dancer 
of  Moscow,"  which  Raoul  Walsh  is 
directing  for  Fox.  Miss  Hyams  has 
been  transferred  to  cast  of  "Honor 
'Bound,"    opposite    George    O'Brien. 


Lupe  Velez,  Mexican  girl,  who 
made  her  screen  debut  opposite 
Douglas  Fairbanks  in  "The  Gaucho," 
is  understood  to  have  been  selected 
for  the  lead  in  "The  Battle  of  the 
Sexes,"  p.  W.  Griffith's  next  picture 
for  United  Artists.  It  had  been 
reported  that  Mary  Philbin  was  be- 
ing  sought   for   the   role. 


Percy  Hilburn,  cameraman,  has  in- 
vented a  traveling  telephoto  lens, 
which  is  being  used  in  filming  of 
"The  Cossacks"  at  M-G-M.  The 
lens  keeps  at  the  same  size  in  the 
camera  an  object  on  which  it  is  fo- 
cused. This  enables  the  camera  to 
follow  a  moving  object.  The  attach- 
ment is  a  series  of  lenses  which 
change  in  relationship  to  each  other 
by   alteration   of   the   adjustments. 

Mary  Nolan  Contract  Renewed 

Universal  has  exercised  its  option 
and  renewed  contract  of  Mary  Nolan 
(Imogene  Wilson).  She  now  is  ap- 
pearing  opposite   Reginald   Denny   in 

"Be    Yourself." 

Using    Married    Name 

Katherine  McGuire  now  is  using 
the  name  of  Katherine  Landy  in  pic- 
tures. She  recently  married  George 
Landy,   First  National  publicity  man. 

Preparing   "Golden   Shackles" 

Dallas  M.  Fitzgerald  is  preparing 
to  start  "Golden  Shackles,"  which  he 
is  directing  for  Peerless  Pictures, 
which  company  is  producing  eight 
films  this  season.  The  story  is  by 
Bob    Roye. 


is  titling 



Sunday,  January  8,  1928 

34  Pictures  in  Production 

Sets  New  Universal  Record 

Thirty-four  pictures  in  work  at 
Universal  City  sets  a  new  produc- 
tion record  for  that  company.  In 
addition,  12  two  reel  units  are  at 
work  at  the  "U"  plant  and  at  the 
Stern  Bros,  studio,  which  makes 
Universal    comedies. 

Ten  of  the  34  features  are  in  ac- 
tual camera  stage.  They  are:  "The 
Man  Who  Laughs,"  Reginald  Denny 
in  "Be  Yourself,"  "Hoot  Gibson  in 
"Riding  for  Fame,"  "Cream  of  the 
Earth,"  "Freedom  of  the  Press," 
"Fallen  Angels,"  "Has  Anybody 
Here  Seen  Kelly?,"  "We  Ameri- 
cans," "Home  James,"  and  "Hoof- 

Outstanding  of  this  number  is 
"The  Man  Who  Laughs,"  which  Paul 
Leni  is  directing  with  Conrad  Veidt 
and  Mary  Philbin  in  the  leading 

"Freedom  of  the  Press,"  which 
George  Melford  is  directing  has  a 
cast  including  Lewis  Stone,  Marce- 
line  Day,  Malcolm  McGregor,  Hay- 
den  Stevenson  and  Wilson  Benge. 
"Fallen  Angels"  is  being  directed  by 
Edward  Laemmle.  "Has  Anybody 
Here  Seen  Kelly?"  is  being  made  by 
William  Wyler.  Bessie  Love  and 
Tom  Moore  play  the  lead.  "We 
Americans"  features  George  Sidney 
under  direction  of  Edward  Sloman. 
Carl  Laemmle,  Jr.,  is  supervising. 

"Home,  James"  is  the  latest  La 
Plante  feature,  being  directed  by 
William  Beaudine.  "Hoofbeats  of 
Vengeance"  is  starring  Rex,  the  wild 

Melville  Brown  is  directing  "Cream 
of  the  Earth,"  which  J.  T.  O'Dono- 
hue  adapted.  Marian  Nixon  and 
Charles   Rogers   are   featured. 

Hoot  Gibson's  "Riding  for  Fame" 
is   being   directed    by    Reeves    Eason. 

Nine  features  have  graduated  from  the 
camera  to  the  cutting  stage.  They  are:  "A 
Trick  of  Hearts,"  Hoot  Gibson  production; 
"Meet  the  Prince,"  Glenn  Tryon's  newest ; 
"The  Foreign  Legion,"  Norman  Kerry  pic- 
ture; "Finders  Keepers,"  Laura  La  Plante 
comedy;  "Hot  Heels,"  another  Glenn  Tryon 
film;  "Thoroughbreds,"  with  Marian  Nixon 
and  Richard  Walling;  and  "Honeymoon 
Flats,"  with  George  Lewis  and  Dorothy  Gul- 
liver.    Two  westerns  are  in  the  cutting  stage; 

The  Life  of  Los  Angeles 
Centers  at  the 




special  'Nights 

Tuesday  and  Saturday. 

College  Night  Every  Friday. 

New  "U"  Team 

George  Sidney  and  Albert 
Gran  may  be  teamed  in  "Give 
and  Take"  for  Universal. 

"The  Harvest  of  Hate"  and  "Plunging 
Hoofs,"   both   featuring   Rex   the  horse. 

The  following  productions  are  being  pre- 
pared : 

"The  Sin  Ye  Do,"  which  Ernest  Laem- 
mle   will    direct. 

"Phyllis  of  the  Follies,"  another  Ernest 
Laemmle  picture.  Alice  Day,  Matt  Moore 
and  Edmund  Burns  have  been  selected  for 
the   cast. 

"The  Worm  Turns,"  which  Fred  New- 
meyer  will  direct.  "Give  and  Take,"  which 
Director  William  Beaudine  will  make.  "Three 
Rainy  Nights,"  a  new  La  Plante  production, 
to  be  directed  by  Wesley  Ruggles.  "The 
Michigan  Kid,"  which  Irvin  Willat  will  di- 

In  addition  to  the  foregoing,  the  following 
productions    are    being    put    into    script    form: 

"The  Braggart,"  continuity  by  Charles  Ken- 
yon  for  direction  by  Edward  Sloman.  "The 
Last  Warning,"  "The  Charlaton,"  for  George 
Melford.  Conrad  Veidt  will  be  starred. 
"Cupid  at  Vassar,"  by  Owen  Davis.  Wes- 
ley Ruggles  will  direct  it,  with  Laura  La 
Plante  as  star.  "The  Broadway  Romance." 
Norman  Kerry  will  be  starred  under  direc- 
tion of  Melville  Brown.  "Show  Boat."  which 
Harry  Pollard  will  direct.  "The  Body 
Punch,"  which  Leigh  Jason  (Leigh  Jacob- 
son)  will  direct  as  his  first  assignment. 
"The  Olympic  Champion."  Mort  Blumen- 
stock  is  doing  the  continuity  for  Wesley 
Ruggles.  A  new  Denny  story  being  put 
into    script    form    by    Al    Cohn. 

McCarey   Signs   Polly   Moran 

Polly  Moran  has  been  signed  by 
Leo  McCarey  to  appear  in  the  next 
Hal  Roach  M-G-M  comedy  to  co- 
star  Laurel  and  Hardy.  The  pic- 
ture is  as  yet  untitled. 

New    Davidson    Film    Titled 

Max  Davidson's  newest  comedy 
for  Hal  Roach  has  been  titled, 
"Papa,  Get  Your  Gun."  It  was  di- 
rected by  Fred  Guiol.  under  the  su- 
pervision of  Leo  McCarey. 

Completes   Role  in  Carr  Film 
Cornelius  Keefe  has  completed  the 
lead     opposite     Lila     Lee     in     Trem 
Carr's  "You   Can't   Beat  The  Law," 
at  the   California   Studios. 

Assigned  Role  in  "The  Actress" 

Margaret  Seddon  has  been  as- 
signed a  role  with  Norma  Shearer 
in  "The  Actress." 

New   Hines  Film   Started 

Production  of  "Chinatown  Char- 
lie" has  been  started  by  Johnny 
Hines,  under  direction  of  Charles 
Hines.  Louise  Lorraine  plays  oppo- 
site the  star.  Others  in  the  cast  are 
Edna  May,  Harry  Gribbon,  George 
Kuwa,  Jack  Burdette  and  "Scooter" 

Fox  Makes  Change 

Leila  Hyams  has  been  withdrawn 
from  cast  of  "The  Red  Dancer  of 
Moscow"  to  appear  George 
O'Brien  in  "Honor  Bound."  Es- 
telle  Taylor  also  is  one  of  the  leads 
in  this  picture,  production  of  which 
soon  is  to  start  at  the  Fox  studio 
under  direction  of  Alfred  Green. 

A  Little 




By    RALPH    IV ILK 


ALL  roads  leading  to  the  Rose 
Bowl,  Pasadena,  where  Pitts- 
burgh was  defeated  by  Stanford, 
were  well  populated  with  members 
of  the  film  colony.  Following  the 
ijame,  Lewis  Milestone  was  heard 
discussing  the  contest  with  Myron 
Selznick,  while  Leslie  Fenton  was 
driving  through  a  maze  of  traffic. 

*  *         * 

Sam  Forrest,  who  knows  his 
way  about  studios,  directed 
"Los  Angeles,"  the  Max  Mar- 
cin-Donald  Ogeen  Stewart 
play,    now    on    view    in    New 


*  *         * 

Our  Passing  Show.  Jack 
Kirkland  and  Nancy  Carroll 
viewing  the  Tournament  of 
Roses  parade  in  Pasadena; 
Victor  Nordlinger  leaving  the 
Rose  Boivl  at  Pasadena. 

An  addition  to  our  list  of  former 
sports  writers  is  LeRoy  Johnston, 
who  is  now  Boswell  for  Columbia 
Pictures.        Back     in      1914,     LeRoy 

worked  on  the  St.  Paul  News. 

*  *         * 

Irving  Asher  states  that  "people 
who  lives  in  glass  houses  should  not 
throw  parties." 

*  >|:  * 

More  Passing  Show:  Dave 
Selznick  moving  into  his  new 
offices  at  the  Paramount 
studio;  Ivy  Harris  posing  for 
publicity  pictures;  Al  Raboch 
hunting  for  his  hat. 

*  *         * 

Marty  Cohn,  the  film  editor,  is 
highly  elated  that  two  of  the  pictures 
he  edited,  have  found  their  way  in- 
to many  lists  of  "the  ten  best  pic- 
tures for  1927."  The  pictures  are 
"The  Cat  and  the  Canary"  and  "Wild 
Geese" — not  animal  pictures. 

*  *         * 

Referring  to  Al  Raboch  and 
his  hat,  it  may  be  said  that  Al 
has  lost  two  hats  in  two  weeks. 
Al's  "overhead"  is  getting  ser- 

*  *         * 

Rosa     Rosanova,     Harry     Rathner 
nd    Norman   Burnstine   were   among 
those    who    attended    the    December 
nu'sicale  at  the  Hollywood  Plaza. 

More  Passing  Show:  Lewis 
J.  Selznick  and  cane  strolling 
through  the  Ambassador; 
George  Folsey  hunting  for 
Sid  Hickox,  a  fellow  camera- 
man, at  the  Hollywood  Legion 
club;  Ben  Schwalb,  Charley 
Mintz  and  Milton  Simon  chat- 
ting at  the  Hollywood  Plaza. 

*  *        * 

"Vie  feelst  du,"  asked  Jack  Santoro. 
"Ich  bm  great,"  was  Carroll  Nye's 

*  *         * 

Robert  Florey,  who  has  directed 
several  pictures,  will  assist  Henry 
Kmg^  on  "The  Woman  Disputed." 
He  was  also  Henry's  assistant  on 
"The  Magic  Flame." 

*  *         * 

More  Passing  Show:  Bill 
Russell  and  Jack  Jarmuth  dis- 
cussing various  and  sundry 
viatters;  Ray  Hallor  and  100 
other  "prisoners"  doing  the 
lockstep  in  a  scene  in  a  new 
production  at  the  Tiffany- 
Stahl  sthdio.  ' 

*  *        * 

Howard  Hughes,  the  millionaire 
producer,  is  an  aviation  enthusiast. 
He  makes  daily  flights  to  and  from 
the  aviation  field,  where  exteriors 
are    being    shot    for   "Hell's   Angels." 

*  *         * 

Lew  Schreiber,  Al  Jolson's  rep- 
resentative, went  "native"  during 
his  sojourn  in  the  sun-kissed  state 
of  California.  Friday  night,  found  \ 
him  at  the  Hollywood  Legion  fights, 
in   company  will   Bill   Goetz. 

*  *         * 

We  are  still  weak  from  the  writ- 
ten bouquets  sent  our  way  by  Bill 
Lochren    of   Minneapolis.      Methinks, 

he  confuses  us  with  our  better  known  f 


*  *         ♦ 

After  a  very  active  year, 
Harry  Lichtig  has  been  vaca- 
tioning at  Palm  Springs. 

*  *         * 
From  Kansas  City  comes  word  of\ 

a  theater  that  has  installed  "lovel 
seats."  There,  love-sick  youngstersl 
can  bill  and  coo  without  finding  a\ 
billy  descending  on  their  heads. 


A.  S.  C. 
Cinem  atographer 

220  W.  42nd   Street 


Wadsworth     5650,     Wisconsin    0610 

New  York  City 



own  and  operate  the     ^^ 

161  HARRIS  AVE..    LONG  ISLAND  CITY.  N.  Y. 


by  men  who  achieved    outstanding    reputations    through    their    superb 


We  solicit  your  work — and  guarantee  exceptional  quality  and  prompt 

service.  Phone  Hunterspoint  9097 




Sunday,  January  8,  1928 

Week's  Headlines 

No  paper. 


T.O.C.C.  protest  to  Will  Hays  against  hold- 
ing contract  meeting  at  Chicago  on  Jan.   31. 

Dan  Michalove  joins  Pathe  as  southern  di- 
vision manager  and  E.  A.  Eschmann  re- 
signs  as   head   of   eastern   division. 

British  industry  changes  name  of  film  cen- 
ter  at    Boreham    Wood    to    Hollywood. 

M.  B.  Shanberg,  former  Kansas  City  man- 
ager for  Loew's,  becomes  general  manager 
of  Sears-Harding  circuit,  operated  by  Uni- 

Administration  favors  immediate  action  on 
tax   cut   bill. 


Negotiations  about  concluded  for  partnership 
deal  with  FBO  by  General  Electric,  Radio 
Corp.  of  America  and  Westinghouse  Elec- 

Chicago  showmen  and  operators  move  to 
avert  strike  before  expiration  of  contracts 
Jan.    11. 

De  Mille  output  for  release  by  Pathe  for 
season    will    be    43    pictures. 

Inspiration  to  release  three  years  through 
United   Artists. 

First  National  announces  immediate  release 
of  "The  Patent  Leather  Kid"  to  all  ex- 

Loew's  plans  to  withdraw  from  Dallas  with 
Publi.x  taking  over  Melba  Jan.   15. 

Midland  Theater  &  Realty  Co.  of  Kansas 
City  acquires  50  per  cent  interest  in  24 
Missouri  and  Kansas  theaters  in  deal  with 


Radio     Corp.     of     America,     General     Electric 
and   Westinghouse  acquire   interest   in   FBO, 
with    de\ices    of    these   concerns   made   avail- 
able   to    industry. 
,         Governor    Smith    asks    repeal    of    state    censor- 
j  ship    in   annual   message. 

Harold  Lloyd  plans  two  pictures  in  1928.  the 
first,    "Speedy,"    ready    Easter. 

Realty  additions  to  vaudeville  holdings  in- 
creased  by   $100,000,000    last   year. 

Formation  of  new  firm  of  Fanchon  &  Marco 
starts   expansion    program. 

Sam  Sax,  Gotham  president,  plans  coopera- 
tive   company    in    exhibitor    tie-up. 


Marketing  of  Kinegraphone  developed  by  Gen- 
eral Electric  will  be  first  step  in  new 
combine  of  FBO,  G.E.,  Radio  Corp.  of 
America   and   Westinghouse. 

House  committee  denies  request  for  Far  East, 
commissioner  to  represent  picture  industry., 

Josef  Von  Sternberg  receives  award  for  Ijest 
picture.  "Underworld,"  shown  at  Para- 
mount  last   year. 

Theater  boom  in  Southern  California  re- 
flected in  several  millions  of  dollars  in- 

.\rch  Selwyn  plans  London  picture  house 
seating    6,300. 


John  J.  McGuirk  ridicules  report  he  is  to  quit 

presidency   of   StaiJey   Co. 
GeiTnan  press  hits  First  National  plan  to  buy 

Dr.    C.    Francis    Jenkins    experimenting    with 

radio    film   device. 
Accomplishments  of  Academy   of   M.   P.   Arts 

and  Sciences  outstanding  for  first  year. 

Franklin  in  Middle  West 
on  Way  to  N.  Y.  for  Confab 

(Continued  from  Page  1) 
wesco  Theaters  banner,  the  Saxe, 
Northwest  Theater  Circuit  (Finkel- 
stein  &  Ruben),  Skouras  Bros.,  and 
Circle  Theaters  chains.  The  Saxe 
chain  already  has  been  acquired  as 
the   first   link  in   the  new   chain. 

"The  Gaucho"  Run  Extended 

Run  of  "The  Gaucho"  at  the  Lib- 
erty, announced  for  eight  weeks,  has 
)een  extended  a  week,  setting  back 
he  closing  until  Jan.  21. 

'      British  Center  Not  Hollywood 

I  London — Decision  has  been  made 
"^lot  to  name  the  British  film  center 
iiear  Elslree,  Hertfordshire,  HoUy- 
j\-ood,  as  proposed. 

McGuirk  Ridicules 
Report  He'll  Quit 

{Continued  from  Page  1) 
Stated  that  reports  are  persistent  Mc- 
Guirk will  step  down  from  the  presi- 
dency when  his  term  expires  in  June, 
with  considerable  speculation  rife  as 
to  his  probable  successor.  Rossheim, 
Morris  Wolf,  secretary,  and  Presi- 
dent Judge  Horace  Stern  6i  Common 
Pleas  Court,  were  mentioned  as  be- 
ing discussed  as  possible  successors 
to  McGuirk.  Close  observers,  stated 
the  article,  were  of  the  opinion  that 
none  of  the  three  are  available,  and 
that  another  would  be  named.  Wolf 
is  in  Europe,  while  Judge  Stern  is 
reported  to  have  said  he  could  not 
accept  tne  post  if  it  were  offered  him. 
E.  B.  Smith  &  Co.,  bankers,  it  was 
stated,  were  eager  to  name  a  member 
of  its  firm  to  the  office. 

McGuirk  pointed  out  that  he  was 
given  a  vote  of  confidence  at  the 
last  meeting  of  the  board  of  directors 
Dec.  23,  which  Smith  attended.  Ross- 
neim  says  there  is  no  basis  in  fact 
in  the  reports,  adding  that  McGuirk 
was  elected  for  one  year  as  is  the 
custom  with   large   corporations. 

"If  I  knew  where  the  rumors  are 
coming  from,  I  would  get  busy  at  the 
source,"  said  Rossheim,  "but  I  would 
judge  that  the  humors  are  issued  in 
connection  with  an  unprofessional 
bear  activity  and  a  more  or  less  or- 
ganized short  selling  move  by  large 
unknown  interests  preparing  to  buy 
up  the  stock  later." 

The    vote    of    confidence    in    Mc- 
Guirk followed  motion  of  one  of  the 
directors  who  called  upon  the  board, 
in  answer  to  the  rumors,  to  put  them 
selves  on  record  regarding  the  presi 
dent's  administration. 

And  That's  That 


IF  you  don't  think  there's  optimism 
and  pep  in  the  fast-moving  Tiffany- 
Stahl  organization,  just  happen 
around  when  Ed  Smith  is  surrounded 
by  his  go-getters.  The  smiles  and 
enthusiasm  of  the  gang  at  the  show- 
ing Friday  of  "The  Shanghai  Ges- 
ture," give  added  indication  that  big 
things  mav  be  expected  from  this 
outfit  in   1928. 

Nick  Grinde,  new  M-G-M  director, 
cracks  this  one  about  Dumb  Doras: 
So  dumb  she  left  space  in  the  glass 
of  ice  water  for  the  ice  to  melt. 

George  K.  Arthur  says  he  acquired 
his  facial  scar  when  he  fell  through 
a  window  in  a  British  comedy.  The 
director  rushed  to  the  phone  to  tell 
the    producer    Arthur    was    hurt. 

"Too  bad,"  said  the  producer,  "was 
it   a  big    window?" 

Chaplin  will  pass  up  a  good  bet 
if  he  doesn't  include  Harry  Carey  in 
the  cast  if  he  films  "The  Suicide 
Club."  Know  your  fur  east,  bo, 
know  your  far  east. 

The  producers  of  Broadway  revues 
evidently  want  the  theater  to  be  all 
undressed  up  and  no  plays  to  go. — 

Exhibitor  Invents  New 
Synchronization  Device 

(Continued    from    Page    1) 
Ijuilt    with    four    discs,    side    by    side, 
and  is  electrically  driven,  but  can  be 
operated  either  automatically  or  man- 

With  this  machine  it  is  possible  to 
cue  an  entire  picture  and  enable  the 
smaller  theaters  to  have  the  highest 
lass  music,  Merritt  says.  It  can  be 
installed  in  the  theaters  'ait  small 
cost,   he   declares. 

"Blue  Plate"  Features 

Paramount  Program 

(Continued  from  Page  4) 
John  Murray  Anderson's  "Blue 
Plate,"  which  is  produced  along  the 
lines  of  his  "Chinese  Jade"  and 
"Venetian  Glass'  and  others  of  that 

"Old  Home  Week"  is  being  cele- 
brated on  the  Fox  lot.  The  reason  is 
the  gathering  at  the  studio  of  five 
Fox  veterans.  They  are:  Raoul 
Walsh,  Estelle  Taylor,  William 
Russell,  William  Farnum  and  Tom 

There  is  no  place  on  the  stage  for 
fast  women,  and  that  probably  ac- 
counts for  the  fact  that  so  many  of 
them  take  30  years  to  reach  the  age 
of  21.— The  Quill. 

Lon  Young,  Gotham's  advertising 
and  publicity  head,  denies  that  the 
page  splash  in  "The  Los  Angeles 
Examiner,"  giving  Rupert  Hughes' 
views  that  revealing  kness  is  no 
breach  of  morality,  was  a  plant  for 
his  company's  new  picture  "Bare 
Knees."  Just  a  coincidence,  but  a 
lucky  break. 

Lyric  Pageant  to 

Feature  Roxy  Show 

An  innovation  in  musical  presen- 
tation is  featured  at  the  Roxy  this 
week  with  a  lyric  pageant  styled 
'Joan  of  Arc."  It  is  in  six  scenes, 
and  S.  L.  (Roxy)  Rothafel  claims 
it  will  be  the  most  elaborate  musi- 
cal and  dramatic  presentation  ever 
undertaken  by  a  picture  house.  It 
runs  30  minutes,  and  covers  the  im- 
portant episodes  in  the  life  of  the 
maid  of  Orleans.  Orchestral,  bal- 
let and  choral  numbers  build  it  up 
on   an   elaborate   scale. 

Buys  Fairfield,  Neb.,  Theater 

Fairfield,  Neb. — Allen  Overturf  has 
purchased  the  Orpheum  from  Glass 
&   Nevins. 

Returns  from   Cleveland  Trip 

William  Ornstein  of  the  New  York 
Horlacher  office  has  returned  from 
a   trip   to   Cleveland. 





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The  B/G  ' 


IkT  < 

Tliey  Ride  in  Safety  and  Comfort 
on  Guni'Dipped  Balloons 







T^OL.  XLIII     No.  7 

Monday,  January  9,  1928 

Prices  5  Cents 

"The  Circus" 

IT  was  worth  it.  About  27 
months  ago,  "The  Gold 
Rush"  reached  Broadway.  A 
Tifle  longer  than  that  since 
:he  picture  went  into  general 
listribution.  Not  a  Chaplin 
since.  Now  comes  "The  Cir- 
us,"  long  awaited  and  much 
liscussed.  It  was  worth  it,  for, 
f  you  are  prone  to  favor  super- 
atives  here  is  an  opportunity  to 
;oin  several  fresh  ones. 

There  may  be  new  faces  in 
:he  ascendancy,  but  there  is 
)nly  one  Chaplin.  He  is  as  in- 
mitable  today  as  he  was  in  the 
lays  of  his  two-reelers.  Pro- 
viding entertainment  for  a 
jiiickly  forgetting  public  in  too 
nfrequent  doses,  braving  the 
remendous  risk  of  a  lost  popu- 
arity,  producing  if  and  when  he 
)leases,  this  personality  suc- 
:eeds  in   maintaining  his  grip. 

A  Cosmopolitan  Appeal 

The  midnight  show  at  the  Strand 
vhich  ushered  the  picture  into  New 
ifork  proved  it.  A  cross-section  of 
he  city  was  there.  The  intelhgentsia 
ubbed  elbows  with  the  common  folk. 
The  high  and  the  lowly  mixed  to 
nake  up  the  most  cosmopolitan  audi- 
:nce  that  has  attended  a  picture  show 
ince  August,  1925,  when  "The  Gold 
lush"  was  first  shown. 

Rarely    was    a    theater    atmosphere 

0  tense.  The  audience  expected 
omething.  Certainly  they  got  it. 
They  saw  the  old  Chaplin — the  pa- 
hetic,  funny  man,  generally  misun- 
lerstood  and  as  generally  buffeted 
bout.  On  the  screen  ever  minute. 
!Ionsummate  from  the  crown  of  his 
)ld  derby  to  the  tips  of  his  over- 
arge  shoes.  The  man  is  an  artist 
nd   superb  as  a  comic. 

By  Way  of  Tips 

An  outstanding  picture  this — sole- 
y  and  entirely  because  of  Chaplin. 
vVithout  him  it  would  be  flatter  than 
/Yesterday's  pancake.     Destined  to  do 

1  tremendous  business  everywhere. 
<Nt  suggest  this: 

First  buy  it.  Then  spot  in  your 
late.  Then  make  your  announce- 
Tients.  Then  sit  back  and  experi- 
ence the  extreme  satisfaction  of 
watching   the    money   roll    in. 

That's  all,  except  that  it  would  be 
highly  advisable  to  take  on  extra 
ushers.  After  all,  your  theater  must 
preserve    some    semblance    of    order. 



National    Theater    Supply 

Company  Men  Opening 


Chicago  —  Tests  to  determine 
superiority  Qf  equipment  products, 
from  a  practical  aqd  economic  stand- 
point will  be  made  at  the  convention 
of  the  National  Theater  Supply  Co. 
which  opens  here  today. 

Engiiieers  of  the  various  companies 
engaged  in  equipment  business  have 
been  invited  to  demonstrate  their 
products.  The  invitation  is  a  blanket 
one,  regardless  of  whether  the  par- 
ticular firm  is  marketing  its  product 
through    National. 

Executives  of  the  company  and 
managers,  salesmen  and  service  em- 
ployes of  its  branches  extending 
throughout  the  nation  are  on  hand  for 
the  annual  gathering,  which  will  con- 
tinue throughout  the  week.  Head- 
quarters are  at  the  Stevens  Hotel 
(Continued    on    Page    2) 



Based  on  a  computation  prepared 
for  the  1928  FILM  DAILY  YEAR 
BOOK,  actors'  salaries  in  Holly- 
wood have  increased  four  cents  on 
every  dollar  spent  in  production  dur- 
ing 1927  as  against  the  previous  year. 

In  computing  the  manner  in  which 
each  dollar  invested  in  production  is 
divided  up,  statistics  prepared  cover- 
ing 1926  showed  that  the  performer 
{Coniinued    on    Page    2) 


St.  Louis,  Mo. — Regarded  as  a  step 
toward  consummation  of  the  deal 
with  Wesco,  under  terms  of  which 
the  circuit  would  be  brought  into  the 
four-cornered  Middle  West  pool, 
Skouras  Brothers  are  reported  plan- 
ning to  dispose  of  a  number  of 
neighborhood  houses,  and  to  have 
closed  an  option  for  purchase  of  the 
Missouri  theater  and  office  building 
with   Paramount. 

Skouras  Enterprises  has  been  oper- 
ating the  Missouri  for  some  time 
under  an  arrangement  with  Para- 
(Continued    on    Page    2) 

Danz  Forms  New  Company 
to  Run  7  Seattle  Houses 

Seattle  —  Sterling  Theaters  has 
been  formed  with  John  Danz,  presi- 
dent and  treasurer,  to  operate  a  chain 
of  seven  local  theaters.  George  I. 
Appleby  is  vice  president  of  the 
company,  and  Roy  Cooper  is  sec- 
retary. The  latter  has  been  asso- 
ciated with  Danz  in  local  theaters 
for   some   time. 

The  seven  theaters  in  the  chain 
are  Capitol,  Strand,  Palace,  State, 
Colonial,    Star   and   Florence. 

'Fatty'  Arbuckle  Resuming 
Picture  Work  During  May 

Roscoe    (Fatty)    Arbuckle   is    plan- 
ning   a    return    to    the    screen    upon 
(Continued    on    Page    4) 

Germans  Would  Forbid  Any 

American  Theater  Control 

Broadcast    Demonstration 

Given  Recently  at 


Schenectady — Development  of  tele- 
vision, the  transmission  of  motion 
pictures  by  radio,  is  under  way  by 
General  Electric,  which,  in  associa- 
tion with  the  Radio  Corp.  of  Amei- 
ica  and  Westinghouse  Electric  and 
Manufacturing  Co.  has  acquired  an 
interest  in  FBO. 

However,  radio  pictures  still  are  in 
the  embryonic  stage,  with  little  pos- 
sibility seen  that  they  will  become 
practical  for  a  considerable  period  of 
ime,  if  ever. 

Radio  pictures  recently  were  given 
a  preliminary  demonstration  here,  it 
is  understood,  to  which  a  selected 
audience  was  invited.  No  announce- 
ment as  to  the  reception  of  the  pic- 
tures   is    as   yet   forthcoming. 

Meanwhile,  G.  E.  is  putting  finish- 
ing touches  to  Kinegraphone,  its 
talking  picture  device,  developed  in 
the  laboratories  here.  This  is  oper- 
ated on  a  principle  similar  to  Movie- 
(Continued    on    Page    5) 

film  held  up  to  studio 

Chief  remaining  problems  in  de- 
velopment of  talking  pictures  lie  not 
in  the  theater  or  engineerir(,-T,  labora- 
tory, but  in  the  studio,  declares  Lee 
De  Forest,  inventor  of  the  Phonofilm 
and  the  audion  tube,  which  is  a  basic 
factor  of  radio  broadcasting  and  re- 
ception. Further  development  in 
(.Continued   on   Page    5) 

New  Griffith  Film  Will 
Have  Premiere  Jan.  25 

"The  Crimson  Flower"  is  new  title 
of  D.  W.  Griffith's  picture,  filmed 
under  title  of  "The  Drums  of  Love." 
The  picture  will  have  its  premiere 
Jan.  25  at  the  Liberty,  New  York, 
following  run  of  "The  Gaucho"  at 
that  house.  D.  W.  Griffith  is  leav- 
ing Hollywood  soon  for  the  East  to 

Berlin  (By  Cable) — Enactment  of 
legislation  which  would  make  it  im- 
possible for  a  foreign  individual 
group  or  company  to  acquire  control 
of  picture  houses  in  Germany  is  be- 
ing  discussed. 

This  is  said  to  explain  the  haste 
with  which  First  National  is  report- 
ed seeking  to  close  deal  for  purchase 
of  the  Phoebus  Film  Co.  The  com- 
pany wants  to  complete  this  deal,  be- 
fore any  proposed  legislation  is  en- 
acted,  it   is   understoid. 

Newspapers  are  demanding  that 
(Continued    on    Page    2) 

Radio  Engineers  to  Attend 
Talking  Films  Exhibition 

Delegates    to    the    annual    conven- 
tion of  the   Institute   of  Radio   Engi- 
neers will  be  given  a  special  demon- 
stration at  the  Roxy  tomorrow  of  de- 
(Continued    on    Page    2) 

Hays  En  Route  to  Coast 
on  Semi-Annual  Trip 

Will  H.  Hays  and  Maurice  Mc- 
Kenzie,  executive  assistant  to  Hays, 
left  for  the  Coast  Saturday  night  on 
their  semi-annual  trip.  They  will 
remain  one  month. 




Monday,  January  9,  1928  i 


Mr  MWSPiPte 

foL  XUIt  No.  7     Moflday.  Jan.  9, 1928      Prices  Cents 



Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Fori:,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terras  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Paramount  preferred  dropped  2  "/a  points  in 
the  market  Saturday,  closing  at  121;/$,  while 
the  company's  common  rose  1  point  to  117. 
Both  Eastman  Kodak  common  and  Universal 
preferred    made    gains. 

High    Low    Close      Sales 

Araer.   Seat.   Vtc.    . .    AQi/i     40}4 

*Am.    Seat.    Pfd 

*Balaban  &  Katz 

*Bal.    &    Katz    Vtc 

Eastman     Kodak     ..166}^ 

•East.  Kodak  Pfd 

IFilm    Inspection    .  .      4J4 

•First    Nafi    Pfd , 

Fox    Film    "A"    ...    85 
tFox    Theaters    "A"  21  ^ 

•Intern'l    Project 

Keith's    6s    46     100^4 

Loew's,     Inc 59>^ 

ttLoew's    6s    41ww.l00^ 

•M-G-M     Pfd 

*M.   P.  Cap.  Corp 

Pathe    Exchange    . .     4 
Pathe    Exch.    "A"..    17^^ 
tt Pathe   Exch.    7s37  SO'A 
Paramount     F-L     ..117 
Paramount    Pfd.     ..121  J/J 
ttPar.Bway.5J4s51. 102^4 

•♦Roxy     "A"      28 

**Roxy    Units     32 

••Roxy  Common  . .  7 
••Skouras  Bros.  . .  41 
Stan.  Co.  of  Amer.  54 
tTrans-Lux  Screen  3J4 
••United  Art.  Com.  15 
••United    Art.    Pfd.  85 

•Univ.     Pictures     

Univ.     Pict.     Pfd...    9914 

t Warner    Bros    ISji 

Warner    Bros.     "A"  24Ji 




166  J4 








































•Last  Prices  Quoted    ••Bid   and    Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louij 
Stock    Exchange  and   Stanley   in   Philadelphia. 

Albee  Guest  at  Boston  Luncheon 
E.  F.  Albee  was  a  recent  guest  of 
honor  at  the  luncheon  of  the  Boston 
Chamber  of  Commerce  and  in  his  ad- 
dress outlined  the  growth  of  vaude- 
ville. The  occasion  was  in  celebra- 
tion of  the  Keith-Memorial  theater 
now   nearing  completion. 

A  Review  of  Reviews 


Without  any  reserves  the  acting 
honors  of  the  week  go  to  Richard 
Barthelmess  for  his  superb  perfor- 
mance in  "The  Noose,"  incidentally 
one  of  the  early  box  office  bets  of 
the  season.  Dramatic  action,  sus- 
pense, pathos,  and  then  some. 

And  in  direct  contrast  there  came 
to  Broadway  a  new  team  of  fun  mak- 
ers. W.  C.  Fields  and  Chester  Conk- 
.in  need  no  introduction  but  their 
joint  appearance  makes  for  a  double 
amount  of  fun.  "Two  Flaming 
Youths"  is  a  real  laugh  riot. 

"West  Point,"  a  sort  of  companion 
picture  to  "Tell  It  To  the  Marines," 
brings  William  Haines  back  in  the 
uniform  of  a  cadet.  Plenty  of  good 
wholesome  fun,   and  clean   rpmances. 

"The  Chinese  Parrot"  was  a  rip- 
roaring  melodrama  interesting  chief- 
ly frqm_  a  standpoint  of  unusual 
camera  effects.  Paul  Leni  who  did 
"The  Cat  and  the  Canary^  did  well 
enough  but  the  story  gave  him  little 
to  work  with.  Jack  Holt  survived  a 
hectic  series  of  adventures  in  "The 
Warning,"  a  thrilling  enough  melo- 
drama with  a  Chinese  background. 
Oriental  trickery  galore. 

Norma  Talmadge  was  lovely  to  be- 
hold in  "The  Dove"  but  Noah  Beery 
has  the  prize  acting  role  and  con- 
sequently walked  away  with  the  pic- 
ture.    .Splendid  production,  too. 

"Stage  Kisses"  offered  good  pro- 
gram fare  and  "Heroes  in  Blue"  was 
another  of  those  uniform  glorifiers 
that  please  Mr.  and  Mrs.  Neighbor- 
hood  Patron  so  satisfactorily. 

Ralph  Graves,  who  has  come  to  be 
quite  a  dependable  personage  either 
in  character  or  behind  the  mega- 
phone, does  another  good  bit  in  "The 
Cheer  Leader."  College  yarn  sure  to 
lease    the   average   crowd. 

Radio  Engineers  to  Attend 
Talking  Films  Exhibition 

(Continued    from    Page    1) 

vices  marketed  by  Electrical  Re- 
search Products,  Western  Electric 
subsidiary  .  Electrical  Research  mar- 
kets both  Movietone  and  Vitaphone 
equipment.  Transmission  of  still  pic- 
tures by  radio  is  the  subject  of  a 
paper  to  be  read  at  tonight's  meet- 
ing at  the  Engineering  Societies 
Bldg.,   37  W.  39th   St. 

Germans  Would  Ban 
Buying  of  Theaters 

(.Continued    from    Page    1) 

the  government  prevent  consumma- 
tion of  the  First  National-Phoebus 
deal,  holding  up  the  picture  of  a  Ger- 
many flooded  with  American  films. 
This,  it  is  asserted,  would  result  in 
further  Americanization  of  the  Ger- 
man nation. 

Ufa  also  has  been  seeking  the 
Phoebus  theater  holdings,  but  is  de- 
clared unable  to  meet  the  First  Na- 
tional bid. 

Molitch  Made  Horlacher  Aide 

Louis  Molitch,  former  eastern  dis- 
trict manager  of  Horlacher  Delivery 
Service,  has  been  appointed  personal 
representative  of  John  P.  Hor- 
lacher,   president    of    the    company. 

The  Broadway  Parade 

THE  one  change  in  the  long  run  pictures  was  the  addition  of  "The  Circus,"  the 
Chaplin  feature  which  at  midnight  Friday  went  into  the  Mark  Strand  for  four 
weeks.     This   gives   United  Artists  three  representatives  on   Broadway   in   this 

Picture  Distributor  Theater  Opening   Date 

"Wings"     Paramount     Criterion      Aug.   12 

"Sunrise"    Fox    Times    Square    . . .  Sept.  23 

"The  Jazz  'Singer"    Warners    Warners     Oct.      6 

"Uncle  Tom's  Cabin"   ..Universal     Central    Nov.     4 

"The   Gaucfao"    United    Artists    .  .  Liberty    Nov.    21 

"Love"    M-G-M     Embassy    Nov.    29 

"The  Devil  Dancer"    United    Artists    . .  Rivoli    Dec    16 

"Chicago"     Pathe     Gaiety     Dec.    23 

"The   Enemy"    M-G-M    Astor    Dec  27 

"The   Circus"    United    Artists    . .  Strand     Jan.      6 


Skouras'  Moves  Seen 
as  Deal  Forerunner 

(Continued    from    Page    1) 

mount  whereby  profits  of  the 
Missouri  and  Ambassador  are  di- 
vided on  an  equal  basis. 

The  reported  option  probably  is 
the  first  step  toward  sale  of  the 
Skouras  real  estate  holdings,  includ- 
ing the  New  Grand  Central  building, 
the  Ambassador  theater  and  office 
buildings  to  Chicago  and  New  Tork 
banking  interests.  S.  W.  Straus  Co. 
and  Greenebaum  Sons  Livestment 
Co  .have  been  mentioned  in  connec- 
tion with  the  transaction  and  are  un- 
derstood to  have  offered  approxi- 
mately $8,000,000  for  the  Missouri, 
Ambassador  and  Grand  Central 

The  Missouri  cost  originally  $1,- 
200,000  and  is  understood  to  carry  a 
rental  value  of  $100,000  a  year.  It 
was  opened  in  November,  1920. 
Later  the  large  office  building  was 
constructed  above  and  around  the 
theater  and  the  entire  project  now 
represents  about  $3,000,000. 

The  Ambassador  theater  and  office 
building  was  completed  in  August, 
1926,  and  with  ground  is  rated  very 
close  to  $5,000,000  and  with  the 
Grand  Central  building  will  easily 
approximate  that  amount.  The  Am- 
bassador building  is  17  stories  and 
is  situated,  in  the  heart  of  the  down- 
town district. 

Skouras  Enterprises  is  reported  to 
have  been  offered  $500,000  cash  and 
$1,000,000  in  debenture  bonds  for  its 
equity  in  the  Amljassador  and  Grand 
Central  and  the  Missouri  building. 
The  deal  is  contingent  upon  the  clos- 
ing of  the  purchase  of  the  Missouri 
building  which  is  carried  in  the  name 
of  the  Famous  Players  Missouri  Corp. 
Paramount  subsidiary. 

The  new  move  indicat'Ss  that 
Skouras  Brothers  intends  to  devote 
their  entire  time  exclusively  to  the- 
ater operation. 

The  price  that  will  be  paid  for  the 
chain  in  the  proposed  Wesco  deal 
will  be  based  on  their  earning  capa- 
city over  a  given  period  and  for  that 
reason  it  is  probable  that  some  of 
the  smaller  neighborhood  houses  will 
be  sold  to  other  local  interests.  Four 
South  St.  Louis  houses  have  been 
mentioned  in  this  connection  but  no 
deal  has  been  closed. 

Rise  in  Actors'  Salaries 
Made  at  Studios  in  1927 1 

(CotUinued   from   Page    1)  l 

received  25  cents,  while  the  revised, 
statistics  for  1927  place  the  figure  at 
29  cents.  In  percentages,  this  means 
of  course,  that  29  per  cent  of  pro- 
duction costs  goes  for  actors'  salaries- 
Salaries  of  directors,  cameramenj 
and  assistants  have  jumped  three 
cents  to  13  cents  on  each  dollarj 
spent  during  1927  as  against  10  cent^ 
on  the  dollar  during  1926.  Otherlf 
increases  include  a  jump  of  one  cent 
on  the  dollar  for  scenarios  and  sto- 
ries. To  offset  these  rises,  decreases 
in  the  following  items  are  noted: 

Studio  overhead,  including  man 
agement,  cutting,  assembling  and 
titling,  was  cut  from  20  cents  to  19}4 
cents.  Sets  declined  in  cost  from! 
19  cents  to  16  cents;  costumes] 
igowns,  etc.,  from  three  cents  to  lj4i 
cents  and  cost  of  shooting  on  loca- 
tion (embracing  renting  of  grounds, 
properties  and  transportation)  front 
eight  cents  to  five. 

Danish   Fan   Magaaine    Quits 
Copenhagen — Denmark's    only    fan 
magazine,  "Filmen,"  has  ceased  pub 
lication   after  three  years. 

A  new  film  exchange  is  being  formed 
by  responsible  parties  for  New  York 
and  adjacent  territories.  Those  hav- 
ing good  product  for  above  territory 
or  world  rights  will  find  it  advan- 
tageous to  communicate  at  once  with 
Box   K-16S  c/o   FUm  Daily 

16S0  Broadway  New  York  City 


r     OP  QfiAurr  HonoN  picnmBS  ■    i 



tmmmh.ia  mu 


70I   UtVSNTM  AMK.  M9f  'WBK  .MTMMIT  WW 


Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 

One  op  tue  24  6emj'  prom  tippanv 



1540   BROADWAY 





Monday,  January  9,  1928 


Official  Changes  in  Theater 

Field  Reported  by 

Film  Boards 

Film  Boards  of  Trade  through- 
out the  United  States  every 
month  gather  data  on  changes 
in  the  exhibition  field,  by  ar- 
rangement with  THE  FILM 

New  theaters,  changes  in  own- 
ership, re-opening  and  closings 
are    covered.     Information    cov- 
ering November  follows: 
West    Blocton — Theatorium. 

Foley — Palm. 

Changes  in  Ownership 
Clio— Universal,  sold  to  H.   W.   Wells  by  O. 
J.    Wells ;    Tuscaloosa — Star,    sold   to    Rush 
Knig    by   J.    M.    Francis. 


Anniston — ^Star ;  Blossburg — Sunshine ;  But- 
ler —  The  Butler;  Greenville  —  Strand; 
Leighton — Little  Gem ;  Loxley  —  Loxley 
Community   Club. 

Greenwood — Palace. 

Changes  in  Ownership 

Earle — ^Princess,  sold  to  C.  A.  Bauerman  by 
Miss  R.  Rhea;  Fort  Smith — Mystic,  sold 
to  Tri- State  Theater  Corp.  by  C.  E.  Sheil- 

kett;  Marked  Tree— ^Star,  sold  to  Tri-State 
Theater  Corp.  by  Fred  Carney ;  Pocahontas 
— Sawn  No.  2,  sold  to  Tri-State  Theater 
Corp.  by  Crews  &  lOrange  ;  Quitman — Star, 
sold  to  J.  H.  Williams  by  G.  A.  and  J. 
F.  Davis;  Walnut  Ridge — Swan  No.  1 
and  Swan  No.  2,  sold  to  Tri-State  Theater 
Corp.   by   Crew   &   Orange. 


Caddo  Gap — The  Caddo  Gap;  Decatur— Ma- 
jestic ;  Gravette — Ozark  ;  Malvern — Lib- 
erty ;    Melbourne — Liberty. 


New  Theaters 

Fort   Bragg — State;    Portola — ^^Setab  ;    Somora 


Changes  in  Ownership 

Brawley — Belvedere,  sold  to  Principal  The- 
aters by  S.  U.  Anderson ;  Brawley — Cali- 
fornia, sold  to  M.  Rosenberg  by  S.  U. 
Anderson ;  Los  Angeles — Forum,  sold  to 
John  Truitt  by  Jack  Goring  by  A.  Pan- 
tages ;  Lyric,  sold  to  Tanner  &  Allerdice 
by  F.  C.  Salder;  Melrose,  sold  to  A.  Foxe; 
Monrovia — ^Mission,  sold  to  Hamilton  Steel 
by  M.  Bonachea  ;  Pasaderija — Iris  (formerly 
Photoplay)  sold  to  C.  W.  Blake  by  Port 
Major  and  Earl  Sinks;  Richmond — Point, 
sold  to  R.  Fusco ;  Saji  Diego — Ramona, 
sold  to  H.  H.  Mathews  by  E.  C.  Wills; 
San  Francisco — Imperial,  sold  to  M.  L. 


Piamo  Beach — Trulove;  iSouthgate  —  The 
Southgate ;  Willowbrook  —  The  Willow- 


Denver — The  Denver,  16th  &  Glenarm  Sts. ; 
Yates,   44th  and    Yates   Sts. 

Changes  in   Ownership 

Arvada — ^The  Arvada,  sold  to  B.  F.  Bodwen 
by  R.  A.  Pruess ;  Breckenridge — Eclipse, 
sold  to  M.  G.  Foote  by  J.  A.  Theobald; 
Cedaredge — The  Cedaredge,  sold  to  H.  M. 
Dumbell  by  B.  F.  Benton ;  Hugo — ^Em- 
press, sold  to  H.  G.  Mork  by  E.  J.  Blade; 
Norwood — Centennial,  sold  to  Heiner  & 
Marriott   by   Hunt   &   White. 

Lake    City — Ramsey. 





Q  trailer  en  &€ri^  F/diore  Vcu  Ftrnj  - 

A  Gomplefe  service-wilK  Ariinafedl  openimg- 
cortainirg  raire  cf  ftieafre  -  day  *ets 
ard  AnimatecJ  clcsir^  tc  match  - 


in  chargt  of  cxf)erf$  rcadvto  MipfJy  Special  Arncimccnierfs 
of  any  kind  in  filnriTorm  at  reasonable  prices 

for  your  Feature, Comedy, News,  Erds,  Trademarks 




S45  S  HABASH  «^. 

M   EW    YCKK         LOS  ANGELES 

|V>6-I5C  W.  -»6»M  ST.  I9M  S.VIRMONT  AVE. 

Changes   in   Ownership 

Waterbury — Carroll,  sold  to  M.  Pentino  by 
A.    Pentino. 

Changes  in    Ownership 

Newark — Opera  House,  sold  to  L.  Handloff 
by  C.  Hubert. 


Changes   in    Ownership 

Washington — Park,  sold  to  N.  &  S.  Machet 
by   L.    Breitbarth. 


Dunedin — Dixie,  sold  to  E.  O.  Whittington ; 
Miami — New  Strand,  sold  to  E.  R.  Collins ; 
Newberry — Strand,  sold  to  Chas.  Keene ; 
Orange  City — ^Garden,  sold  to  Carl  Sir- 
mons;  Umatilla — Palace,  sold  to  James  W. 
Weist  and   N.   B.    Brawn. 


Fort  Pierce — Rex  ;  Kissimmee — Bon  Air  ; 
Miami — Q.  Garden  ;  Venice — ^Venice-No- 


Bowdon — -Dixie;  Claxton — New  Italian  Gar- 

Changes    in    Ownership 
Glennville — Princess,  sold  to  Nelson  &  Lipsitz 
by    W.    P.    Riggins. 

Fort      Oglethorpe — Midway  ;      Habersham   — 
Habersham   Mills. 


Rathdrum — Moose   Hall. 

Changes    in    Ownership 

Hazelton — Star,  sold  to  M.  F.  Grimes;  Kim- 
berly — Star,  sold  to  M.  F.  Grimes ;  Sugar 
City — ^Ricks  (formerly  Weada),  sold  to 
Ricks  &  Thomas ;  Tensed — Pastime,  sold 
to  Lou  Hedges  by  A.  Sabbe. 


New  Theaters 

Boxholm — Opera   House  ;   Jefferson — State. 

Cedar   Rapids — Star;    Fort   Dodge — Lyric. 

Boxholm — Opera  House. 

Changes    in    Ownership 

Arlington — Opera  House,  sold  to  Grantham 
—  Peters  by  A.  R.  Bird ;  Carlisle — Palace, 
sold  to  John  Dileham  by  Ted  Yarowsky ; 
Council  Bluffs — Garden,  sold  to  J.  F. 
Breven  by  Harding  &  Cohen ;  Dickens — 
Movie  and  Rivola.  sold  to  Harry  Jackson 
by  Chas.  Doty;  Earlville — Crystal,  sold  to 
O.  NN.  Loomis  by  Mrs.  H.  E.  Holscher ; 
Early — Princess,  sold  to  J.  Reiflf  by  O.  J. 
Lapp ;  Greenfield — Grand,  sold  to  H.  H. 
Stanley  by  G.  O.  Meisner;  Lynnville — 
Isis,  sold  to  E.  F.  Wood  by  B.  A.  Mit- 
chell ;  Pershing — Family,  sold  to  Chas. 
Moses  by  G.  Karowikitz ;  Maynard — Opera 
House,  sold  to  Fartolls  &  Masters  by  C. 
J.  Grantham;  Redcliffe — iOipera  House; 
Terrill — Rialto,  sold  to  N.  L.  Lamb  by  R. 
Van  Hoosen  ;  Thurman — ^Portel,  sold  to  J. 
P.  Nichols  by  P.  Stephenson;  Woodward 
— ^lOOF,  sold  to  Youngclaus  &  Latta  by 
Martin  Wade. 


Hastings  —  Peoples;  Oto  —  Opera  House; 
Springfield — The   Springfield. 

Changes    in    Ownership 

Alta  Vista — -Pearl,  sold  to  J.  F.  Mickael  by 
Mr?.  Mary  Dunlap ;  Belleplaine — ^Royal, 
sold  to  Geo.  W.  Kraus  by  W.  H.  Mor- 
rison ;  Bucklin — De  Luxe,  sold  to  Mrs.  C. 
L.  Johnson  by  Mrs.  Emma  Elland;  Cher- 
ryvale — Royal,  sold  to  R.  O.  Lee  by  S.  A. 
Davidson ;  Cunningham — Pastime,  sold  to 
F.  C.  Rusteback  by  Weatherall  &  Hart; 
Edmond — Lyric,  sold  to  H.  G.  Reid  by 
John  Stenger;  Jewell — Whiteway,  sold  to 
Kendall  Knarr  by  E.  E.  Gordon ;  Latham 
— Royal,  sold  to  J.  L.  Smalley  by  L.  M. 
Hinton;  Lucas — Isis,  sold  to  Lawrence 
Gilbreath  by  L.  R.  Richolson ;  Oak  Hill — 
Opera  House,  sold  to  Frank  H.  Dieter  by 
Benj.  Fyfe;  Ransom — Strand,  sold  to  Ray 
Shell  by  R.  C.  Buxton;  Topeka — ^Apex, 
sold  to  B.  F.  Payne  by  Mrs.  H.  E.  Shep- 


Irving — ^Community;  Preu — Opera  House; 
Wichita — Pastime   and   Holland. 

And  That's  That 


NED  MARIN  was  honored  at 
luncheon  given  by  his  associate 
before  his  depaiture  for  the  Coast  t 
become  a  First  National  superviso; 
Ned  is  popular  with  the  home  offic 
gang,  in  fact  with  everyone  who 
met  him,  because  he's  100  per  cer 





Herman  Axelbank  takes  the  Ion 
leap  into  the  sea  of  matrimony  o 
Jan.  14.  Katherine  Manks  is  th 
bride-to-be.     Congratulations. 


Product  Tests  Featun 
Equipment  Meet  Sho\ 

{Continued   from   Page    1) 
while    the    meetings    are    held    at    ^^ii) 
Eighth    Street    theater. 

Today  and  tomorrow  district  an 
branch  managers  will  meet  and  sale: 
men  and  service  men  will  be  in  se; 
sion  Wednesday,  Thursday,  Frida 
and  Saturday.  The  company  no' 
has  $250,000  worth  of  equipmen 
available  for  loan  to  exhibitors 
emergencies.  About  400  will  atten 
the    convention. 

A  feature  of  the  meetings  will  b 
reports  on  exhibitor  reception  of  th 
one  contract  system  inaugurated  b 
the  company,  under  terms  of  whic 
all  material  for  a  theater  "from  th 
ground  up"  is  supplied  by  the  con 

Another  important  subject  of  di 
cussion  will  be  plans  for  a  drive  o 
Orchestraphone,  phonographic  syi 
chronization  device  marketed  by  th 
company.  Price  of  this  instrumer 
has  been  reduced  from  $3,500 

Tatty'  Arbuckle  Resumini 
Picture  Work  During  Ma; 

(Continued  from  Page  1) 
completion  of  his  present  tour  ove 
the  Loew  time,  which  will  be  aroun 
May  15.  The  comedian  has  an 
nounced  an  ofifer  of  $5,000  for  a  suit! 
able  comedy  vehicle.  The  pictur 
will    be    made    on    the    Coast. 

Cuban  "U"  Manager  Dies 

Typhoid  fever,  contracted  in  No 
vember.  proved  fatal  to  Roque  Cat 
ramiana,  Cuban  manager  for  Uni 
versal,  states  advices  reaching  N 
L.  Manheim  in  New  York  .  He  hai 
been  manager  at  Havana  for  twi 
years,  formerly  serving  the  compan 
in  Brazil  and  Porto  Rico.  Jacljl 
Hayes,  manager  in  Mexico,  has  bee 
in  charge  of  the  Havana  branch,  dur 
ing    Carramiana's    illness. 



Worcester   Declines  to   Cut   Board 

Worcester,  Mass.  —  Move  to  cu 
down  the  Worcester  Board  of  M.  P 
and  Theater  Review,  unofficial  cen 
sorship  board  of  this  city,  from  71 
members  to  nine  has  failed.  Author 
ities  decided  the  present  board  whicl 
has  been  in  existence  a  dozen  year 
has    rendered    commendable    service 


Monday,  January  9,   1928 



On  Broadway 

Astor — "The  Enemy" 

Broadway — "The   Rough   Riders" 

Cameo — ' '  Serenade' ' 

Capitol — "Baby    Mine" 

Central — "Uncle   Tom's   Cabin" 

Colony — ^"On   Your  Toes" 

Criterion — "Wings" 

Embassy — "Love" 

Gaiety — ^"Chicago" 

Hippodrome — "The    Fortune    Hunter" 

Liberty — "The    Gaucho" 

Loew's  New  York — Monday,  "London  After 
Midnight";  Tuesday,  "Very  Confidential" 
and  "On  the  Stroke  of  Twelve"  ;  Wednes- 
day, "She's  a  Sheik" ;  Thursday,  "Valley 
of  the  Giants";  Friday,  "Blood  Will  Tell" 
and  "Bowery  Cinderella";  Saturday, 
"Ladies  Must  Dress";  Sunday,  "Break- 
fast   at    Sunrise" 

Mark   iStrand — ^"The    Circus"  _ 

Paramount — "Helen    of    Troy" 

Rialto — ^"The    Dove" 

Rivoli — "The    Devil    Dancer" 

Roxy — "The  Gateway  of  the  Moon" 

Times    Square — "Sunrise" 

Warners — ^"The   Tazz    Singer"  _ 

Brooklyn   Mark   Strand— "The  Love  Mart 

Talkies'  Development 
Held  Up  to  Studio 

(Continued   from   Page    1) 

1928  will  make  talking  pictures  more 
realistic  than  at  present,  he  states. 

Both  the  phonographic  and  photo- 
graphic pictures,  the  first  represented 
by  Vitaphone,  the  latter  by  Phono- 
film  and  Movietone,  have  been  amply 
demonstrated  before  the  public  m 
picture  houses,  he  declares,  "so  that 
it  is  now  fair  to  draw  certain  con- 
clusions relative  to  the  practical  and 
commercial  possibilities  of  the  two. 

"The  public  response  to  vaudeville 
presentations,  such  as  constitute  the 
prologue  to  the  main  picture  of  Vita- 
phone  presentations,  indicates  pretty 
clearly  that  even  with  such  stars  as 
Martinelli,  Mischa  Elman,  and  Talley 
the  interest  seems  to  wane  after  ten 
or  fourteen  weeks  of  this  sort  of 
talking  picture  in  any  given   theater. 

"Both  modern  method  of  record- 
ing and  reproducing  from  phonograph 
and  that  of  recording  and  reproducing 
from  the  Phonofilm  owe  an  im- 
measurable debt  to  the  radio  art,  or 
more  particularly  to  the  art  of  "audion 
amplification."  Without  the  highly 
advanced  technique  along  this  line 
which  Radio  Broadcast  have  produced 
Vitaphone  or  the  Phonofilm  in  their 
present  states  of  perfection  would  be 
quite    impossible. 

"Great  progress  has  been  made  in 
the  perfecting  of  the  'photion,'  or  gas- 
filled  lamp,  which  is  placed  in  the 
camera  and  which,  when  connected 
to  the  ouput  of  the  audion  amplifier, 
reproduces  perfectly  in  light  varia- 
tions the  electrical  values  impressed 
upon  its  terminals.  The  photion 
tube,  which  I  first  conceived  in  1918 
and  patented  in  1923,  has  thus  far 
proved  its  distinct  superiority  over 
the  methods  of  telephonic  light  con- 
trol such  as  the  vibrating  mirror  and 
the  "light  valve"  (The  latter  is  a 
type  of  bi-filar  Einthoven  string 
galvanometer  acting  as  a  shutter  to 
"valve"  the  light  from  a  fixed 

"The  difficulties  in  securing  perfect 
motion    of    the    film    past    the    light 

source  in  the  camera  have  been  elim- 
inated during  the  last  year,  so  that 
now  it  is  possible  to  secure  as  per- 
fect film  motion  with  a  cheap  portable 
projection  machine  as  is  obtained 
with  the  finest  phonograph  turntable. 

"For  use  in  the  projection  room  ot 
the  motion  picture  theater  highly  im- 
proved amplifiers  with  sound  fade-in 
and  fade-out  devices  have  been  large- 
ly perfected. 

"Nineteen  twenty-eig^t  will  see 
these  various  improvements  which  I 
have  described  exploited  and  demon- 
strated to  the  public  in  many  hun- 
dreds of  theaters  scattered  through- 
out the  country.  The  chief  remainmg 
problems  in  the  talking  picture  art 
lie  not  in  the  theater  or  engineering 
laboratory,  but  in  the  motion  picture 
studio.  There  scenario  writers,  pro- 
ducers, artists,  and  cameramen  must 
gradually  acquire  working  knowledge 
of  the  new  art,  and  how  to  take  full 
artistic  advantages  of  the  countless 
and  immeasurably  rich  possibilities 
which  this  new  art  has  now  brought 
forth  for  the  entertainment  and  cul- 
tural uplift  of  the  motion  picture  pub- 

G.  E.  Experiments  with 
Radio  Motion  Pictures 

(Continued  from  Page  1) 
tone  and  Phonofilm,  recording  sound 
photographically.      This    device    soon 
will   be   ofifered   on    the    market. 

Although  the  associated  electric 
and  radio  firms  have  acquired  an  in- 
terest in  FBO,  the  devices,  patents 
and  experiments  made  available  to 
the  industry  by  the  deal,  are  not  to 
be  exclusive  with  FBO.  Kinogra- 
phone  is  to  be  available  to  other  com- 
panies. In  this  connection,  the  five- 
cornered  pool  of  companies  which 
was  formed  to  investigate  and  de- 
velop talking  films,  still  is  reported 
active  in  dickering  for  Kinegraphone. 

Fifth  Liberty   Boy  Completed 

John  Raymond  has  completed  di- 
rection in  New  York  of  "The  Night 
Raider,"  fifth  of  the  Liberty  Boy  se- 
ries. Helene  Turner  is  editing.  In 
the  cast  are  Rex  Archer,  Grace  Dur- 
kin,  Edward  Roseman.  Jack  Halli- 
dav  and  Henry  Van  Bousen. 

2,000   Seater  for  Fitchburgh 

Fitchburg,  Mass. — Kenmore  Real- 
ty., which  has  been  interested  in  a 
number  of  projects  is  reported  plan- 
ning the  erection  of  a  theater  on 
Main    St.    which   will   seat   2,000. 

"The  Birdwoman 


A  Screen  Play  by  Vee  Jouian 

is    under    consideration    by 
several  large  companies — 


"^m  Lorelei  — 

Lorelei  Lee, 
they  call  me  the 
v^orld's  most 
popular  blonde. 
They  say  my  name 
expresses  my  per- 
sonality, for  the 
first  Lorelei  cud- 
dled rocks  and  got 
men  and  I  cuddle 
ijj'//  men  and  get  rocks. 
v^/  I  thin  kit  is  perfectly 
wonderful  that  I'm 
to  meet  all  you  nice 
exhibitor  gentle- 
men for  I  know^  we 
will  get  to  like  each 
other  very  much.  I 
love  people,  and  I 

know  everyone 
will  come  to  see  me 
v^hen  1  am  in  your 


p.  B>.~rm  in— 




Paramount's    Sparkling   Special 


Monday,  January  9,   1928 


It's  the  Number  oS  People 
Who  Read  Your  Advertise- 
ment That  Buy  That  Counts 


There  Are  Some 
Film  Executives 
All  Over  The  World 
Who  Don't  Read 
The  Film  Daily 
Every  Day 
OS  The  Year 



"The   Big   Parade" 

Lobby  display  was  large  sunburst 
made  out  of  beaverboard  and  painted 
in  bright  colors  and  encircled  with 
red,  white  and  blue  lights  that  were 
connected  to  the  marquee  flasher.  In 
front  of  the  sunburst  was  a  cut-out 
of  the  two  leading  characters  in  the 
picture — illuminated  by  a  spot  light. 
On  both  sides  of  this  display  was 
placed  a  cut-out  of  a  trench  and  be- 
hind the  two  trenches  strip  red  lights 
were  placed. — T.  J.  Miller,  Imper- 
ial,  Augusta,   Ga. 

"Breakfast    At    Sunrise" 
(First  Nat'l) 

Table  in  the  lobby  for  Constance 
Talmadge  and  party  heralded  the 
opening.  Table  set  for  two,  re- 
mained during  the  showing.  The 
reservation  card  on  the  table  told  the 
public  that  the  table  was  "Reserved 
for  Constance  Talmadge  and  party 
for  Breakfast  at  Sunrise." — T.  E. 
Earle,   Imperial,   Asheville.   N.    C. 

"Cat  and  the  Canary" 

Secured  costume  of  a  cat  which 
boy  wore  on  the  streets.  A  sign  on 
the  cat's  back  announced  the  play- 
date.  Arranged  with  the  dancehall 
to  stage  a  Cat  and  Canary  dance.  A 
24-sheet  inside  the  dancehall  told  the 
story,  and  500  novelty  caps  with  a 
black  cat  on  the  front  supplied  atmos- 
phere.— Egyptian,    Ogden,    Utah. 

"The  Gorilla" 
(First  Nat'l) 
Man  in  gorilla  suit  made  rounds 
of  stores  and  other  public  places 
where  people  were  gathered.  Dur- 
ing showing  he  played  on  top  of  the 
marquee.  The  ballyhoo  was  followed 
by  hanging  two  large  banners  from 
second  story  of  two  stores.  At  night, 
a  spotlight  from  a  building  directly 
across  the  street  threw  shadow  of 
gorilla  holding  a  woman  in  his  arms 
upon  the  banners.— T.  Y.  Walker, 
Noble,  Anniston,  Ala. 

"Les  Miserables" 

Essay  contest  and  special  matinee 
were  announced  in  high  schools.  The 
topic  chosen  for  these  students  was, 
"What  ideal  of  life  do  I  get  from  Les 
Miserables?"  The  contest  was  also 
announced  at  both  the  local  colleges. 
However,  the  title  of  the  essay  and 
the  rules  of  the  contest  were  left  to 
the  discretion  of  the  English  depart- 
ments.— Roy  L.  Smart,  Carolina. 
Greenville,   S.    C. 

"London  After  Midnight" 

Man  ballyhoo  was  dressed  exactly 
like  Chaney  appeared  in  the  picture 
which  consisted  of  long  tail  black 
coat,  tall  silk  hat,  false  teeth  and  a 
long  hair  wig.  The  man  carried  a 
lantern  and  when  walking  up  and 
down  the  streets,  was  always  seen 
in  a  bent-over  position  as  if  he  was 
old  and  feeble.     Part  of  the  time  the 

man  would  walk  in  the  middle  o'f  the 
streets  on  the  car  tracks  and  another 
portion  of  his  time  was  spent  at  two 
of  the  principal  street  intersection 
in  a  safety  zone  used  by  policemen— 
which  privilege  was  granted  by  copsi 
— Warren  Irvin,  Carolina,  Charlotte 
N.   C. 




We're    In    the 

The     day    before     picture     openedl 
airplane  circled  the  city  and  droppe 
aerial   bombs.      After  each  bomb  ex 
ploded,  several  small  parachutes  wer( 
turned  loose;   the   'chutes'  carrying 
tag  that   contained   the   following  in 
scription,    "Bring   this    'chute'    to   th 
box  office  of  the  Florida  theater  an< 
j'ou  will  be  admitted  free  to  see  thi    wii 
world's  greatest  comedy  team — Wal 
lace   Beery   and   Raymond   Hatton  ii 
Now   We're    In   the   Air."— Chas.    H 
Amos,   Florida,  St.  Petersburgh,   Fla 


"Shanghai    Bound" 

Festooned  front  of  theater  witl:  'f*' 
large  Chinese  lanterns,  and  dispense* 
chop  suey  to  all  hands.  Out  in  fron 
under  the  marquee  was  a  serviuji 
table  presided  over  by  a  Chinaman; 
Cupful  after  cupful  of  the  Chines 
delicacy  was  served.  This  stunt  wa 
used  on  the  opening  night. — Geo.  T 

Cruzen,  Broadway,  Newburgh,  N.  "Y    *"' 

— .  H  pr 

"SUk    Stockings" 

Shoe  shop  devoted  window  displa 
to  exploitation.  A  young  woman  witl 
musical  comedy  legs  wore  Iron  Cla 
Hcse  and  Arch  Preserver  Shoes.  He 
body  and  face  were  hidden  behin 
velvet  drapes:  her  legs  kept  doing  th 
Charleston  and  Black  Bottom  s( 
animatedly  that  crowds  gathere 
gathered  around  the  window  all  daj 
A  large  sign  on  the  velvet  drape  ar 
nounced  Laura  La  Plante  in  the  fej 
ture. — Yost  Broadway,  Santa  Ani 


Film  Bureau  Plans  Theater 

The  Film  Bureau  has  organize 
the  Little  Picture  House  for  the  pur 
pose  of  building  its  own  theater  o: 
the  East  Side  in  the  neighborhood  c  "(v 
S9th  St.  It  is  planned  to  shov 
American  and  foreign  pictures  an 
to  encourage  amateur  films  and 
other  ways  aid  the  cause  of  pictur 





Iff  nil 

Southwest  Regionals  Combine 

Dallas— "M.  P.  Times,"  regiona 
published  and  edited  by  H.  N.  Mc 
Neill,  has  taken  over  "The  Okla 
homa  Preview,"  Oklahoma  City.  _M 
H.  Stone,  former  editor  and  publish 
er  of  "The  Oklahoma  Preview,"  wi: 
be    associate    to    McNeill. 

Free  Pictures  at  Rushmore,  Minn. 

Rushmore,  Minn.  —  Free  pictur 
shows  were  shown  here  recently  b 
the    Modern    Woodmen    of    Americ? 


U/^ILY    Monday,  January  9,  1928 


Gotham  Revises  Its  Schedule 

Howard  Hughes  Has  Narrow  Escape  in  Airplane  Crash — DeMille  to  Lose  Services  of  Leatrice  Joy — 
Paramount  Has  5  Pictures  in  Production  —  Columbia  Signs  Al  Boasberg —  Other  Wired  Coast  News 


Weather  conditions  have  necessi- 
ited  a  change  in  the  original  pro- 
uction  schedule  for  Gotham  and 
United  States  Smith,"  intended  as 
ie  biggest  production  from  the 
iothani  lot  this  year,  has  been  post- 
oned  from  January  until  April,  on 
ccount  of  the  large  quantity  of  ex- 
;riors  and  "sea  stuff."  The  same 
pplies  to  "Through  the  Breakers" 
nd    "Hell    Ship    Bronson"    units. 

The  Chorus  Kid,"  from  the  novel 
y  Howard  Rockey,  will  be  placed 
ito  production  after  "Turn  Back 
le  Hours"  which  will  be  the  first 
lotham  made  on  the  return  of  the 
rganization    to    Universal    City. 

It  is  more  than  likely  that  Myrna 
oy  will  be  seen  in  the  leading  role 
f  "Turn  Back  the  Hours." 

Work  on  "Turn  Back  the  Hours" 

to  get  under  way  immediately  up- 
n  return  of  Sam  Sax  from  New 
'ork.  Meanwhile  , Harold  E.  Shu- 
late,  editorial  supervisor,  and  Carol 
ax,  production  manager,  are  ar- 
anging  details  of  moving  produc- 
on  activities  from  Tec-Art  to  the 
Iniversal  lot. 


Leatrice  Joy  will  join  Fox  on  ex- 
iration  of  her  present  contract  with 
•e  Mille,  it  is  reported.  The  con- 
■act  still  has  about  three  months 
)  run. 

Cast  Opposite  Betty  Compson 

Armand  Caliz,  former  musical 
)medy  star  and  producer,  has  been 
ist  opposite  Betty  Compson  in 
Love  of  Liane,"  which  Edwin  Mor- 
mer    will    direct    for    Columbia. 

F.  N.  Re-signs  Max  Ree 

Max  Ree,  costume  designer,  has 
gned  a  new  contract  with  First  Na- 


Howard  Hughes,  head  of 
Caddo  Prod.,  suffered  only 
scratches  about  the  face  in  a 
200-foot  fall  in  an  airplane. 
The  producer  is  filming  "Hell's 
Angels,"    aviation    picture. 

Production  Data 

The  1928  FILM  DAILY  YEAR  BOOK,  out  late  this  month, 
will  contain  a  compilation  of  statistical  data  based  on  the  releases 
of  1927  and  including  the  following  segregations:  A  complete,  al- 
phabetically arranged  list  of  feature  releases  of  the  year,  together 
with  the  footage,  the  star,  the  director,  distributor,  and  the  date  of 
THE  FILM  DAILY  issue  in  which  the  review  of  the  picture  ap- 
peared. In  addition  there  will  be  a  list  composed  of  the  year's  re- 
leases but  arranged  according  to  companies  with  the  release  dates 

A  highly  valuable  list  is  that  consisting  of  original  titles  of 
plays  and  books  made  during  the  year  and  released  under  new  titles. 
This  readily  permits  the  tracing  of  plays  and  novels  which  have 
been  picturized.  A  complete  list  of  pictures  made  by  directors  for 
the  past  three  years  (1925,  1926,  1927)  is  also  included  in  this  data^ 
with  similar  listings  for  cameramen  and  scenario  writers.  Previous 
issues  of  the  FILM  DAILY  YEAR  BOOK  may  be  referred  to  for 
a  list  of  pictures  of  directors,  cameramen  and  scenario  writers  for 
years  prior  to  1925.  And  still  another  listing  provides  a  record  of 
pictures  made  during  the  year  by  stars  arid  featured  players,  as  well 
as  other  prominent  players.  Each  of  these  lists  provides  ready 
references  and  is  as  complete  and  accurate  as  it  is  possible  to  make 


With  the  placing  in  work  of  "The 
Patriot,"  Emil  Jannings  vehicle.  Para- 
mount has  five  pictures  in  production 
and  11  in  preparation.  Those  being 
filmed    are:  "Abie's    Irish    Rose," 

"Red  Hair,"  "Partners  in  Crime"  and 
"The  Show  Down."  Among  those  in 
preparation  for  release  are:  "Speedy," 
"The  Wedding  March,"  "Tillie's 
Punctured  Romance,"  "The  Pioneer 
Scout,"  "Gentlemen  Prefer  Blondes," 
"The  Last  Command,"  "Under  the 
Tonto  Rim,"  "Sporting  Goods," 
"Feel    My   Pulse,"   and   "Doomsday." 

Kitchen    Writing    Scenarios 

On  leave  of  absence  from  "The 
New  York  World,"  Karl  K.  Kitchen, 
columnist,  is  doing  scenario  work  for 
First   National. 

Added  to   F.   N.   Cast 

Thelma  Todd  has  been  added  to 
cast  of  "It's  All  Greek  to  Me,"  which 
First   National   is  producing. 

Cast  for  Ralston  Film 
Sojin   has   been   assigned   a   role   in 
Esther  Ralston's  "Something  Always 
Happens."      The    title    formerly    was 
"Nothing    Ever    Happens." 


John  W.  Considine,  Jr.,  newly 
elected  president  of  the  Catholic  M. 
P.  Guild  of  America,  is  in  charge  of 
plans  for  a  series  of  special  social 
events.  They  include  William  Fox 
Night  on  Jan.  16,  at  St.  Patrick's 
Day  dance  on  March  17,  and  the 
fourth  annual  Motion  Picture  Gam- 
boul  to  be  held  at  the  Los  Angeles 
Auditorium  with  Johnny  Hines  as 
master  of  ceremonies. 

Norma  Shearer  to  Make  "Ballyhoo?" 

"Ballyhoo,"  Beth  Brown's  novel 
purchased  by  Irving  Thalberg,  is  ex- 
pected to  serve  as  a  starring  vehicle 
for   Norma   Shearer. 

Boasberg  Signs  to  Title 
Two  Columbia  Pictures 

Columbia  has  signed  Al  Boasberg 
to  title  two  pictures.  They  are: 
"That  Certain  Thing,"  starring  Viola 
Dana,  and  "The  Wife's  Relations," 
starring    Shirley    Mason. 

M-G-M   Casts  Cyril  Chadwick 

Cyril  Chadwick  has  been  added  to 
cast  of  "The  Actress,"  Norma  Shear- 
er film  now  in  production  at  M-G-M. 

Two  Added  to  Dove  Cast 

New  additions  to  "The  Heart  of  a 
Follies  Girl,"  Billie  Dove's  next 
First  National  starring  vehicle,  are 
Josephine  Dunn  and  Fred  Kelsey. 

Woodruff   and    Benedict    Cast 
Harold      Lloyd      has      cast      Bert 
Woodruff    and    Brooks    Benedict    in 
'Speedy,"   now   being   completed. 

Burke    Arrives    on    Coast 

Joseph    Burke,    character   man,   has 
arrived    from    New    York. 

A  Little 




By    RALPH    WILK 


JIM  KEEFE  of  the  De  Mille  stu- 
dio is  taking  much  interest  in 
'Celebrity,"  the  new  play  on  Broad- 
way. It  was  written  by  his  brother, 
Willard  Keefe,  of  the  Keefes  of  Mor- 
ton,  Minn. 

*  *         * 

Our  Passing  Show:  Char- 
lie Berner,  Joe  Nadel,  Jack 
Hopkins  and  Joseph  Dewey 
holding  a  re-union;  M.  H. 
Hoffman,  John  Stahl  and  Sid 
Algiers  watching  the  fighters 
in    action    at    the    Hollywood 

Legion  club. 

*  *         * 

Visting  dogs,  interested  in  screen 
careers,  will  he  sheltered  in  new 
kennels  installed  on  the  roof  of  the 
Hollywood  Plaza  hotel. 

*  ♦         ♦ 

Clarence  Badger  is  a  leader  in  the 
economy  program.  He  has  a  barber 
shop  se.t  in  his  current  production, 
and  t'other  day  had  his  hair  trirnmed 
while  directing  a  scene. 

*  *         * 

Our  Passing  Show.  Carl 
Laemmle  being  questioned  by 
reporters  at  the  Criterion  the- 
ater; Hugh  Trevor  and  M. 
Wells  visiting  the  Hotel  Anv- 
bassador;  Bill  Goetz  and  Lew 
Schreiber,  Al  Jolson's  repre- 
sentative, chatting  with  Walt- 
er Morosco  while  the  latter 
undergoes  tonsorial  treat- 

*  *  * 

"One  Eyed"  Connolly  is  now  on 
the  Coast,  crashing  premieres  of  pic- 
tures.     Page    Tammany    Young. 

*  *         ♦ 

More  Passing  Show:  Fred  Kohler 
counting  up  the  men  he  has  killed 
as  a  film  villain;  Olive  Brook  clos- 
ing up  his  beach  house  for  the  win- 

"Little  WUd  Girl"  Starts 
Hercules  Film  Prod,  has  started 
production  of  "The  Little  Wild  Girl," 
cast  of  which  includs  Lila  Lee,  Cul- 
len  Landis.  Sheldon  Lewis,  Frank 
Merrill,  Jimmy  Aubrey,  Boris  Kar- 
loff.  Frank  C.  Mattison  is  directing 
the   production. 

"U"  Signs  Charles  Rogers 

Charles  Rogers  has  been  signed  by 
Universal  to  play  opposite  Marian 
Nixon  in  "Cream  of  the  Earth,"  be- 
ing directed  by  Melville  Brown. 


Monday,  January  9,  1928 

Say  Pictures  Belong  in  First  Plac^ 

Mary  Says 

I  have  always  felt  that  when 
one  orders  and  expects  coffee 
he  naturally  rebels  at  being 
served  tea.  In  consequence 
when  a  person  goes  to  a  motion 
picture  theater  hoping  to  view 
a  photoplay  and  is  required  to 
sit  through  a  long  prologue  of 
vaudeville,  he  is  very  apt  to  feel 
the  same  resentment. — Mary 


By   M.    L.    FINKELSTEIN 
(Northwest     Theater    Circuit) 

Minneapolis — My  reaction  to  the 
"stage  show,"  based  upon  our  ex- 
perience,   is    as   follows: 

Primarily,  we  are  in  the  field  of 
motion  picture  exhibition  and  must 
never  lose  sight  of  that  objective  and 
keep  the  motion  picture,  at  all  times, 
in    the   foreground. 

The  erection  of  theaters  of  trea- 
mendous  capacity,  had  necessarily  de- 
manded entertainment  consistent  and 
commensurate  with  the  capacity  and 
with  the  theater  environment  and 
this,  in  my  judgment,  has  created  a 
new  style  of  divertissement,  not  prop- 
erly classified  as  motion  picture  en- 

It  is  now  difficult  and  will,  in  the 
future,  be  more  difficult  as  I  view  it, 
to  maintain  a  standard  of  the  'stage 
show'  that  will  meet  the  demand  of 
such  part  of  our  public  who  favor 
that  class  of  entertainment  and  who 
are  admittedly  becoming  hyper-crit- 
ical, demanding  continuously  a  high- 
er and  more  expensive  standard  in 
acts,  backgrounds,  accessories  and 
incidental   features. 

The  outstanding  economic  weak- 
ness of  the  exhibiting  structure,  na- 
tionally applied,  is  the  menace  of  the 
continually  growing  extravagant  over- 
head, which  has  already  exceeded  the 
bounds  of  reasonableness  and  in 
many  instances,  has  passed  into  the 
zone    of    hazardous    operation. 

The  future  success  of  the  indus- 
try lies,  in  my  judgment,  in  stress- 
ing in  scenario  and  production,  the 
factor  of  human  appeal  with  the  nat- 
ural more  than  the  fantastic  back- 

Music,  a  natural  adjunct  to  the 
silent  drama,  will  always  be  valu- 
able and  will  more  and  more  con- 
tribute definitely  to  motion  picture 

The  added  "stage  show"  now  has 
and  may,  perhaps,  for  some  time  con- 
tinue in  vogue,  and  especially  so  in 
the  larger  centers,  but  nationally  the 
"stage  show"  will  never  replace  or 
place  in  a  secondary  position,  the 
motion  pictures,  which  form  of 
amusement  is  so  definitely  entrenched 
in  the  minds  of  the  American  Public. 


Up  to  Producer  to  Supply  Flow 

of  Good  Pictures — Mandelbaum 

(Loew's  Ohio  Theaters) 

Cleveland — It  is  my  humble  opinion  that  the  patrons  of  picture  theaters 
would  rather  see  a  good  screen  performance  properly  presented  unalloyed 
with  different  vaudeville,  etc.  If  they  were  given  a  steady  diet  of  really 
worthwhile  screen  fare.  The  exhibitor  is  well  aware  of  the  drawing 
quality  of  good  pictures  and  if  he  were  assured  of  a  sufficient  supply  of 
box  office  attractions  on  his  screen,  he  would  be  glad  to  discard  the 
trimmings  which  he  must  put  out  to  give  a  semblance  of  an  entertainment 
when  he  has  a  poor  picture.  He  can  not  afford  to  change  his  policy  from 
time  to  time,  for  the  few  good  pictures  available. 

It  has  been  demonstrated  that  the 
public  prefers  pictures  to  vaudeville 
from  the  fact  that  vaudeviUe  alone 
could  not  hold  its  own,  and  even  an 
indifferent  picture  with  vaudeville  is 
better  than  none. 

The  whole  problem  then  is  up  to 
the  producer  to  supply  a  product  of 
sufficient  quality  and  merit  to  main- 
tam  the  modern  picture  palaces  that 
operate  under  heavy  expense  and 
who  must  have  box  office  attrac- 
tions. The  large  operator  cannot  set 
his  policy  on  promises  and  expecta- 
tions, it  seems  to  me  that  in  order 
to  avoid  these  conditions,  the  show- 
man ought  to  know  what  the  qual- 
ity of  his  supply  will  be  in  order 
that  he  niay  tormulate  an  intelligent 
policy  for  the  season  ahead  of  him. 
The  present  situation  will  work  to 
the  advantage  of  the  producer  if  he 
will  take  advantage  of  it.  If  the 
large  sums  of  money  now  expendea 
for  stage  attractions  were  intelli- 
gently added  to  picture  costs,  it 
would  prove  of  greater  drawing 
power  than  the  present  picture  anu 
vaudeville    combinations. 

When  running  a  mixed  program 
it  is  almost  always  detrimental  to 
the  picture.  The  screen  presenta- 
tions are  not  receiving  the  attention 
they  deserve.  Either  they  are  run 
too  fast  on  account  of  the  long  bill, 
or  else  proper  musical  accompani- 
ment is  omitted,  on  both  short  sub- 
jects and  feature,  to  make  room 
for  vaudeville.  In  this  case  the  film 
program  is  cut  short  by  omitting 
comedy  or  other  interesting  subjects. 

The  people  go  to  picture  houses 
because  they  like  pictures  and  music. 
A  good  picture  loses  its  dignity  by 
being  shown  with  vaudeville  and 
keeps  away  the  more  discriminating 

By    R.    H.    COCHRANE 
(Vice  President  of   Universal  Pictures) 

The  average  presentation  is  like  a 
live  wire — after  you  once  get  hold 
of  it,  it's  darned  hard  to  let  go. 
Many  a  theater  operator  today  would 
willingly  give  up  his  last  shirt  if  he 
could  find  a  way  to  drop  presenta- 
tions gracefully.  He  is  afraid  to 
confess  failure,  so  he  goes  on  taking 
hard  ones  on  the  point  of  the  chin 
week   after    week. 

Presentations  are  being  overplay- 
ed, of  course. 

Placing  the  feature  second  in  im- 
portance is  a  good  policy  if  it  pays 
and  a  bad  one  if  it  doesn't.  Local 
conditions    govern    this    entirely. 

I  believe  that  when  a  picture  is 
,  good,  the  public  prefers  it  to  any 
other  form  I  of  entertainment;  but 
when  it  is  weak  it  is  good  business 
on  the  part  of  the  exhibitor  to  bol- 
ster it  up  with  whatever  he  can  get. 

As  for  what  means  most  at  the 
box  office,  that  is  not  important.  The 
important  problem  is  "Which  policy 
brings  the  most  net  profit?"  A  mix- 
ed policy  might  bring  greater  crowds, 
but  if  its  cost  eats  up  the  profits  it 
is  nothing  short  of  asinine  to  pursue 
it.  Today  some  of  the  theaters 
which  are  doing  the  greatest  gross 
at  the  box  office  are  also  showing  the 
greatest  number  of  red  ink  in  tReir 
statements.  Extravagant  presenta- 
tions are  the  cause.  Pride  in  doing 
a  big  gross  and  fear  of  admitting 
failure  are  damaging  many  a  house 
today.  If  such  theaters  were  op- 
erated solely  on  the  basis  of  the 
best  possible  net  profit,  there  would 
be  smiles  where  now  there  are  head- 

Which  Counts  -The  Net  or  the  Gross? 

Presentations  and  their  effect  on  exhibition  is  one  of  the  most 
widely-discussed  questions  in  the  industry.  There  is  no  question 
but  that  presentations  have  revolutionized  pictvu-e  theater  opera- 
tion, with  resultant  mounting  of  overhead  costs.  There  is  a  wide 
divergence  of  opinion  as  to  whether  this  increased  cost  is  com-, 
mensurate  writh  the  box  office  results  obtained.  Showmen  every- 
where have  different  views  on  the  subject. 

It  is  to  sound  out  sentiment,  in  the  hope  that  the  industry 
may  chart  the  most  profitable  course  in  a  solution  of  the  problem, 
that  THE  FILM  DAILY  has  called  upon  leaders  for  their  opin- 

Doug's  View 

Anything  well  done  is  worth 
while.  Therefore,  a  prologue 
well  done  is  always  worthy. 
Hor  d'ouvres  are  effective  at 
a  banquet,  and  prologues  may 
augment  picture  presentation. 
A  photoplay  is  built  to  contain 
a  full  measure  of  emotional 
food.  But  proper  garnishings 
can  accent  its  flavor. — Douglas 


(.General  Sales  Manager  of  Fox  Film   Corp.) 




In  houses  that  are  charging  admis- 
sion  prices  of  over  $1   for  a  certain   Ition 
number  of  seats,  I  believe  some  sort 
of   an    added   attraction    is   necessary 
due  to  the  fact  that  in  charging  these 
prices,    theaters    are    competing   with  jjj 
theaters     playing     roadshow     attrac-    K  . 
tions    and    the    public    would    feel    in 
paying   prices   over  $1    that   they   are    ' 
entitled  to  something  besides  the  pic- 
ture, i": 

1  believe  presentations  are  being  |g,jjj| 
badly  over-played  all  over  the  coun- 
try with  the  exception  of  two  oi 
three  de  luxe  houses.  Many  man- 
agers are  trying  to  outdo  their  fel- 
low-manager and  the  result  is,  they 
are  overlooking  the  importance  oi 
the  picture  which  is  the  foundation 
of  their  business.  Placing  the  pic 
ture  in  second  position  on  the  bill, 
to  my  mind,  is  absolutely  all  wrong 
It  would  be  like  building  a  top- 
heavy  house  which  would  weaker 
the  foundation  and  sooner  or  later 
crash.  If  presentations  were  r& 
sponsible  for  bringing  patrons  to  the 
theater,  then  the  theater  would  dc 
the  same  business  weekly.  As  l 
stands  today  the  weekly  receipts 
fluctuate  anywhere  between  $10, 
and  $20,000  (de  luxe  houses)  on  th«^''. 
week.  The  feature  still  remains  thJr''"' 
main  attraction  of  the  motion  pic 
ture  theater. 

a  Hid 


.•(te ' 


liij  ai 

I  believe  the  public  is  being  thor  iiilit, 
oughly  fed  up  on  presentations  anc^ 
would  far  more  appreciate  listening  ilj^ 
to  good  music  and  looking  at  shor  Sjtliij 
subjects,    travelogues    and   a    feature 

At  the  present  time,  many  man 
agers  in  their  eagerness  to  put  on  bif 
presentations  are  endeavoring  to  cu  *| 
down  on  the  price  of  the  feature  film  JP"  l„ 
This  is  not  a  healthy  state  of  affair,  ^lutss, 
as  producers  cannot  produce  fine  mo  Jto 
tion  pictures  unless  they  can  secur  '% 
adequate  film  rentals  to  enable  then 
to   make   fine  pictures. 

My  thought  in  the  entire  matter  is 
More  attention  to  features  and  musi 
and  less  to  presentations,  and  I  an 
certain  the  public  will  be  pleased  am 



in  it 

Plly  i: 



/OL.  XXLIII    No.  8 

Tuesday,  January  10,  1928 

Price  5  Cents 

Is  That  So ! 

IT'S  a  merry  old  battle  royal, 
this    presentation    argument. 
It  has  as  many  sides  as  the 
atskill   mountains.     A  big  ex- 
libitor  slips  us  the  information 
hat   presentations   are    here    to 
itay.      That    he    cannot    take    a 
:hance  with  so  many  gold  brick 
)ictures  coming  along.     Presen- 
ations  to  him  are  protection.  An 
qually  important  producer  says 
lat  theaters  have  gone  presen- 
ation  drunk  and  predicts,  with 
lo    little    vehemence,    that    the 
)romo  seltzer  and  iced  towel  se- 

uel  is  due  for  billing. 
Our  favorite  movie  fan  tells  us  he 
as  grown  as  accustomed  to  pres- 
ntations  as  to  the  feature  and  the 
dy  that  goes  to  previews  with  us 
hirps  in  with  the  gentle  but  do- 
lestically  firm  observation  that  when 
he  wants  pictures  she  wants  just 
lat  and  nothing  else  but.  And  then, 
hile  we're  still  whirling  comes  a 
bowman  by  the  way,  and  whispers 
oftly  in  our  ear  that  if  it  were  not 
3r  the  big  money  made  in  the  big 
louses  by  '  the  exhibitor-producers 
lere  would  be  no  money  coming  in 
3  make  big  pictures  for  anyone, 
nd  as  Willie  Collier  would  say 
There   we  are  but  where   are  we?" 

*Shepherdof  the  Hills'' 

Here's  another  good  entry  for  the 
iring  exhibitors'  handicap  from  the 
'irst  National  Stables.  We  saw  it 
1  a  workout  the  other  day  and  were 
?reeably  surprised  with  its  possi- 
llities.  It  was  slow  on  leaving  the 
ost,  picked  up  speed  at  the  quarter 
ole,  came  into  the  stretch  fairly 
ying  and  finished  like  a  champ, 
'lying  the  colors  of  Harold  Bell 
/right  will  win  it  many  supporters, 
rainers  Charley  Rogers  and  Al  Ro- 
ell  and  jockey  Alec  Francis  will 
ring  this  one  to  the  front  in  close  to 
lampionship  form. 

Quit  Kidding 

Now  that  the  air  is  full  of  trade 
aper  blarney,  spread  with  unusual 
lickness,  but  kidding  nobody,  we 
•ise  to  remark  that  THE  FILM 
•AILY  has  no  startling  nor  revolu- 
onary  announcements  to  make 
ther  than  that  it  will  continue  on 
S  merry  way  ALONE,  as  it  has 
)r  the  past  ten  years.  Fearing  none, 
'avoring  none.  Minding  its  own 
usiness  and  happy  in  the  modest 
art  it  has  played  and  will  continue 
)   play   in    filmdom's    progress. 

A  L  I  C  O  A  T  E. 

F.  N.  German  Deal 

Berlin  (By  Cable)— Carry- 
ing with  it  control  of  40  first 
run  houses,  First  National  has 
purchased  a  majority  interest 
in  Emelka  of  Munidi,  one  of 
Germany's  most  important  film 
companies.  The  company  is 
continuing  negotiations  for  ac- 
quisition of  the  Phoebus  Film 
Co.,  despite  opposition  on  the 
part  of  newspapers,  which  are 
advocating  legislation  to  pre- 
vent American  control  of  Ger- 
man picture  houses. 

These  negotiations  are  being 
conducted  through  Richard 
Weininger  and  J.  Von  Lusting, 
banking  associates  of  First  Na- 
tional in  Germany.  In  the 
Phoebus  chain  are  the  Capitol, 
Phoebus  Palast  and  Marmor- 
haus  in  Berlin  and  theaters  at 
Dresden,  Munich,  Cologne, 
Nurnberg  and  Kiel. 


Washington  Bureau   of   THE  FILM   DAILY 

Washington — Action    in    the    near 

future   will  be   taken   by   the   Federal 

Trade  Commission  in  the  Paramount 

{Continued  on   Rape  8) 

FOX  theaHctivities 


Minneapolis  —  Will   William    Fox 
)rove    a    thorn    in    the    side    of   other 
lig  theater  operators?  is  the  question 
(Continued    on    Page    3) 


Minneapolis — Radical    chanjges    in 
distribution    of    short    subjects    next 
season,    "especially    as    it    afifects    the 
(Continued  on  Page  8) 



Minneapolis — Endorsement  of  the 
Brookhart  bill,  recently  introduced  in 
Congress,  is  expected  at  a  meeting 
of  Twin  City  members  of  the  North- 
west exhibitor  unit,  scheduled  for  this 
week.  The  bill  would  make  illegal 
block  and  blind  booking  and  arbi- 
trary   allocation    of    product. 

The  board  of  directors  of  the 
Northwest  association  is  composed 
largely  of  Twin  City  members  and 
their    action    would    be    sufficient    to 

(Continued  on  Page  8) 


Columbus,  O.  —  Recommendations 
of  Ohio  exhibitors  for  proposed 
amendments  to  the  standard  exhi- 
bition contract,  and  the  state's  stand 
on  the  Brookhart  bill  are  subjects  to 
be  under  discussion  here  tomorrow 
when  trustees  of  the  exhibitor  unit 



Cleveland — Material  benefit  to  in- 
dependent exhibitors  will  accrue  from 
passage  of  the  Brookhart  bill,  states 
a  resolution  endorsing  the  measure 
passed  by  the  Cleveland  exhibitor 

Members  of  the  organization  are 
urged  to  lend  active  support  includ- 
ing use  of  their  screen  to  acquaint 
(Continued    on    Page    8) 

''Picture's  the  Thing''  Chaplin 
Film  Proves  at  Mark  Strand 

Demonstrating  that  "the  picture's 
the  thing,"  Charlie  Chaplin's  "The 
Circus."  garnered  $36,735  at  the  Mark 
Strand,  New  York,  in  19  shows  since 
its  opening  at  midnight  last  Friday. 
The  gross  sets  a  new  record  for  the 

house,  heretofore  held  by  Chaplin. 

At  the  midnight  show,  the  picture 
grossed  $5,600.  while  on  Saturdav  it 
reached  $15,750  and  on  Sunday  $15,- 
385.  Attendance  for  the  opening 
was  3,252,  while  over  the  week-end 
40,176  admissions  were  chalked  up. 

Players    Being    Lined    Up 

for  Producing  of  New 

Talking  Films 

Production  of  talking  pictures 
using  the  Vocafilm  is  planned  by 
Educational  in  a  deal  just  closed  giv- 
ing Educational  exclusive  use  of 
Vocafilm.  Official  announcement  is 
scheduled  to  be  made  later  in  the 
week.  David  Hochreich,  head  of 
Vocafilm,  backed  by  Pittsburgh  cap- 
italists, has  been  working  for  months 
developing  the  device  which  is  now 
ready  to  market  to  theater  owners. 
Players  are  being  lined  up  for  the 
pictures,    it    is    understood. 

Educational  plans  to  use  Vocafilm 
on  one  or  two  of  its  important  ser- 
ies of  short  subjects,  and  individual 
Vocafilm  programs  will  be  built  up 
(Continued    on    Page    8) 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Warning  that  the 
proposed  "blue"  law  for  the  District 
of  Columbia,  sponsored  by  Rep.  Lak- 
ford  (De.,  Ga.)  is  the  first  step  in 
a  nationwide  "Sour  Sabbath"  cam- 
paign, is  sounded  by  W.  F.  Martin, 
president  oi  the  Potomac  Conference 
of  Seven  Day  Adventists. 

Ostensibly  for  the  District  only  he 
said  the  law  is  actually  planned  as  a 
(Continued    on    Page    8) 

Small  Possibility  of  Strike 
Seen  as  Deadline  Nears 

Chicago — Possibilities  of  a  repeti- 
tion of  the  strike  of  last  summer  are 
seen  as  remote,  with  a  compromise 
settlement  between  exhibitors  and 
operators  expected  lo  be  announced. 
The  cont/act  expires  tomorrow. 

Operators  have  been  demanding  an 
increase  of  around  25  per  cent  and 
seven  days'  pay  for  six  days'  work. 
Exhibitors  are  declared  willing  to 
grant  seven  days'  pay,  provided  the 
operators  themselves  pay  the  wage  of 
a  substitute   for  the  seventh  day. 

Texas  Exhibitors  Plan 

Fight  on  Tent  Shows 

Dallas — First  of  the  sectional  meet- 
ings  of   the   M.P.T.O.   of  Texas  will 
be  held  at  Longview  under  auspices 
f  the  East  Texas  Chamber  of  Com- 
(Continued   on   Page   8) 




Tuesday,  January  10,  1928 



Vol  XLIII  No.  B    Tuesday.  Ian.  0. 1928     Prices  Cents 



Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Foric.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York.  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


High    Low    Close      Sales 

Am.     Seat.     Vtc 40^4     40 

*Am.    Seat.    Pfd 

*Balaban    &    Katz 

♦Bal.    &   Katz    Vtc 

Eastman     Kodak      .166J4 
East.    Kodak    Pfd..  129 

*tFilm     Inspection 

*First    Nat'l    Pfd 

Fox    Film    "A" 85 

tFox   Theaters    "A"  21^ 

*Intern'l     Project 

ttKeiths  6s  46 101 

Loew's,     Inc 58!/^ 

ttLoew's.  6s  41ww.l075^ 
ttLoew's,6s41x-war.  lOOJ^ 

M-G-M    Pfd 25  J4 

*M.    P.    Cap    Corp 

Pathe    Exchange     ..      4^ 
Pathe     Exch.     "A".    MVi 

*ttPathe    Exch.7s37   

Paramount    F-L     ..117f^ 

'Paramount   Pfd 



84  K 






*Roxy     "A'       

**Roxy  Units  .... 
**Roxy  Common  . . 
**Skouras  Bros.  . . 
Stan.  Co.  of  Am.  . 
tTrans-Lux  Screen 
**United  Art.  Com. 
•♦United  Art.  Pfd. 
*Univ.  Pictures  .  . 
*Univ.  Pict.  Pfd. 
tWarner  Bros. 
Warner   Bros.   "A". 















73  54 














•  •  •  • 








Two  Days'  Conference  Is 
Plan  of  Review  Board 

Annual  luncheon  of  the  National 
Board  of  Review  which  takes  place 
at  the  Waldorf  Hotel  on  Sat.,  Jan. 
28,  will  be  preceded  by  a  two  days' 
onference.  Delegates  from  the 
Better  Films  groups  and  Motion 
Picture  Study  Clubs  from  over  25 
states  will  attend  the  Conference  this 
year,  as  well  as  representatives  from 
a  number  of  national  organizations, 
including  state  chairmen  of  motion 
Pictures  of  the  General  Federation 
of  Women's  Clubs  and  Better  Films 
Chairmen  of  the  Daughters  of  the 
American   Revolution. 

The  general  topic  of  the  Conference 
this  year  will  be  the  understanding 
and  interpretation  of  the  motion  pic- 
ture according  to  present  day  stand- 
ards. A  -lumber  of  critics,  educators 
and  psychologists  will  make  addresses 
and  preside  over  the  discussions. 

Among  the  speakers  will  be  Dr. 
Walter  Pettit,  Director,  Department 
of  Community  Work,  New  York 
School  of  Social  Work;  Professor 
Leroy  E.  Bowman,  of  the  Depart- 
ment of  Social  Science,  Columbia 
University;  Dr.  John  Herman  Ran- 
dall, Editor,  World  Unity  Magazine; 
Clarence  E.  Perry,  Department  of 
Recreation,  Russell  Sage  Foundation, 
Dr.  Joseph  J.  Weber,  Teaching  Film 
Staff,  Eastman  .Kodak  Co.,  and  Dr. 
J.  F.  Montague,  Bellevue  Hospital, 
authority  on  the  use  of  motion  pic- 
tures in  medical  training. 

Alexander  Bakshy,  author  of  "Prob- 
lems of  the  Artistic  Cinema"  and 
James  O.  Spearing,  former  motion 
picture  critic  of  the  New  York  Times, 
will  speak  on  the  "Motion  Picture  as 
a    Creative    Form." 

Frederick  Wynne-Jones,  of  the  Ufa 
Pictures,  and  Mrs.  Florence  Strauss, 
scenario  editor  of  First  National  Pic- 
tures Corp.  will  speak  on  "The  Mo- 
tion   Picture   as   an    Entertainment." 



•Last  Prices  Quoted    •*Bid   and   Asked    (Over 

the   Counter) 
rCurb  Market  ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louii 
Stock    Exchange   and    Stanley   in    Philadelphia 


Attractions  for 
Picture  Theatres 

Sxandard,    Vaudeville    Acts 

1600  Broadway,    New  York  City 
Phone  Penn.  3580 

'^g *■■»  < 

And  That's  That 


""DILL"  JOHNSON  and  his  effi- 
JD  cient  staff  of  co-workers  on  "M. 
P.  News"  still  are  receiving  con- 
gratulations on  "A  Record  of  Pic- 
tures and  People,"  a  handy  guide  to 
pictures  and  personalities  they  re- 
cently published. 

M-G-M  has  high  hopes  for  Sylvia 
Thalberg,  the  company's  youngest 
scenarist.  Her  first  work  was  in 
scenarizing  "Lovers"  and  she's  rung 
the  bell  again,  with  her  adaptation 
of  "Baby  Mine,"  in  collaboration 
with  F.  Hughes. 

The  F.  &  R.  gang  is  riding  Jimmy 
McDermott,  manager  of  the  Alham- 
bra,  St.  Paul,  who's  been  high-hat- 
ting the  boys  since  he  acquired  a  new 
pair  of  spats. 

Speaking  of  F.  &  R.:  Harold 
Finkelstein.  popular  g.m.  of  the  cir- 
cuit, is  being  honored  in  a  Bell- 
Ringer  Drive,  Jan.  14  to  21.  A 
regular  fellow,  Harold,  which  ac- 
counts for  his  high  standing  among 
managers  of  the  circuit. 

"Adploitation"  is  New 
Word  Coined  by  Wolfberg 

St.  Louis — "Adploitation"  may  not 
be  found  in  Webster's  unabridged, 
but  it  is  in  very  much  evidence  around 
Harris  P.  Wolfberg's  district  head- 
quarters for  M-G-M.  A  new  wrin- 
kle designed  to  reach  and  assist  the 
M-G-M  accounts  in  the  territory  is 
embodied  in  this  new  word,  a  com- 
bined form  of  advertising  and  ex- 

Under  Wolfberg's  supervision  thi.s 
new  service  has  been  inaugurated 
and  its  progress  will  be  watched 
closely  by  other  M-G-M  offices.  It 
differs  vastly  from  the  old  form  of 
circularizing  accounts  in  the  interest 
of  certain  productions  and  affords 
the  exhibitor  a  means  of  contact  with 
his  public  through  an  indirect  cam- 

Wolfberg,  a  veteran  of  the  film 
business,  is  credited  with  many  in- 
novations now  in  practical  use  and 
this  latest  departure  will  be  tabbed 
closely  by  other  exchange  managers 
in    the    territory. 

H.  &  H.  Buy  One 

Midland,   Tex.— The    H.   &   H.   cir- 
cuit has  purchased  the   Idlehour. 

New   Ohio   Censor 

Columbus,  O. — Howard  "T.  Win- 
ters, has  been  named  assistant  di- 
rector of  education  and  will  assist 
J.  L.  Clifton,  head  of  this  department 
in    his    censorship    activities. 

Coles   Buy   Marshall   House 

Marshall,    Tex. — Cole    Bros,    have 
purchased  the  Queen  here. 

A  few  more  "smot  creks"  from 
"The   Quill": 

What     is     Christmas? — Editorial     in     New 

York   Post. 

To  some  it  is  a  period  of  peace 
and  good  will,  to  others  just  an  extra 

Men    are    only    children    at    heart. — London 

We   trust   our    English    contempor- 
ary   is    not    taking    these    "Red    Hot 

Mama"    songs    too    seriously. 

If  You  Are  in  the* 

Artists  models  of  New  York  are  going  to 
form   a   union. — The    Wasp   of    San    Francisco. 

We  have  long  wanted  to  see  a 
model  union.  Maybe  \Ye  will  get  our 
wish  after  all. 

They  played  "Dixie"  at  the  Capitol  the 
other  day  and  three  Czecho-Slovakians  ap- 
plauded.— Hollister  Noble   in  Musical  America. 

In  addition,  of  course,  to  all  those 
from  South  Bend,  South  Chicago 
and  South  Ferry. 

At  last  —  the  perfect   process! 

Market  for  Any  Kind  of 





▼▼no  West  32'*St,Ncwytork.N.y.*^ 

nioot   Ptmu.  0330 

Motion  Picture  Department 

p.    8.   «n<l   C«n§<U  Agenta  for   DebrU 



— Patents    applied    for — 

An  original  formula  applied  in  conjunction  with  our  "MACKLER 
PROCESS"  that  has  proven  the  best  for  many  years.  Not  a  coating, 
hardening,   waxing,   oiling   or  gassing  process. 

Makes  film  scratch  proof,  oil  proof,  water  proof,  prevents  buckling, 
and    prolongs    life    of    film    considerably. 


The    Circus — The    Enemy — Chi'-i'^" — iv;v,o-s — Ti,»    <;n,,pr    S'a"P —    Casey 
Jones.   All  treated   by  the   MACKLER   EVERWEAR   PROCESS 
729  Seventh  Ave.,  New    York  City.  BRYant  2158 




special  Designs  for 
all  Holidays. 

Write  for  Samples 


Cincinnati,  Ohio 


"The  Birdwoman" 

A  Screen  Play  by  Vee  Jovian 

is    under    consideration    by 
several  large  companies — 


ni  I 

ill  its 







■'  l»Ci 





Tuesday,  January  10,  1928 



Newspaper  Opinions 

"The   Love   Mart" 

First  Nat'l 

Mark    Strand 

AMERICAN—*  *  *  If  the  story  had  been 
speeded  up  it  would  be  greatly  improved,  for 
ii  ever  a  picture  needed  a  generous  applica- 
tion  of   the   shears   it   is   this   one.    *    •    * 

DAILY  MIRROR—*  *  *  Although  the 
action  at  times  seems  to  get  nowhere  and 
the  tempo  generally  slow,  striking  scenes 
and  costumes,  characteristic  of  George  Fitz- 
niaurice,    offset    the    sluggishness.    *    •    • 

EVENING  WORLD—*  *  *  One  thing  may 
be  said  about  George  Fitzmaurice's  pictures 
— ^they  are  always  beautiful  pictorially,  if 
nothing  else.    ♦   •   * 

GRAPHIC—*  *  *  George  Fitzmaurice  has 
given  us  something  in  this  "Love  Mart" 
which  is  exremely  lovely,  but,  alas,  ex- 
tremely  tedious.    *    ♦    • 

HERALD-TRIBUNE—*  *  *  is  a  self- 
conscious,  artificial  and  less  than  believable 
costume  melodrama  that  yet  manages  to  be, 
thanks  chiefly  to  its  star,  an  agreeable,  if 
minor,    bit    of    cinema   entertainment.    ♦    •    * 

POST—*  *  *  A  bit  of  the  atmosphere  of 
the   time   and   place   is   nicely   caught.    *    •    • 

SUN — *  *  *  Despite  its  thoroughly  ordin- 
ary and  familiar  story,  the  photoplay  is  not 
uninteresting,  for  Mr.  Fitzmaurice  has  again 
conjured   up   a   handsome   production.    *    ♦    * 

TIMES — *  *  *  Fitzmaurice  appears  to 
have  undertaken  a  study  that  did  not  particu- 
larly interest  him,  for  the  result  of  his 
direction  in  "The  Love  Mart"  is  hardly 
imaginative.    •    •    * 

TELEGRAPH— *  *  *  Save  for  the  charm- 
ing presence  of  Miss  Dove  in  the  title  role, 
this  is  pretty  cheerless  holiday  entertainment. 

"SUk  Legs" 

AMERICAN—*  *  *  Miss  Bellamy  looks 
pretty,  though  wide-eyed  as  usual,  and  makes 
a  stunning  model  for  the  hosiery  she  so  gen- 
erously displays.   *    •   • 

DAILY  MIRROR—*  *  *  It  oflEers  hu- 
morless humor,  rubber  stamp  situations  in 
which  the  type  shows  signs  of  wear  and  act- 
ing that  can  be  topped  by  any  high  school 
dramatic  club.   •   *   * 

DAILY  NEWS—*  *  *  Of  all  the  sheer 
and  shallow  scripts,  this  "Silk  Legs"  is  one 
of  the  thinnest  we've  witnessed  in  the  fifty- 
one  weeks  of   1927.  *   *   * 

EVENING  WORLD—*  *  *  It  is  little 
different  from  any  number  in  which  you've 
seen  Miss  Bellamy  appear  during  the  past 
two  or  three  years,  only  it  is  infinitely 
dumber  than   its   predecessors.    »    *    • 

HERALD-TRIBUNE—*  *  *  This  picture 
was  made  only  to  amuse  mildly.  It  ful- 
fills its  mission.  Madge  Bellamy  looks  un- 
usually beautiful.  *  *  • 

POST—*  *  *  It  is,  to  phrase  it  in  the 
most  humanitarian  manner  possible,  anguish- 
ing.  ♦  ♦  * 

SUN — *  *  *  The  main  climactic  scene  is 
a  succession  of  shots  of  stockinged  wax  legs 
in  a  show  window — in  the  midst  of  which 
Miss  Madge  Bellamy  turns  out  to  be  the 
proud  possessor  of  the  best  looking  pair.   *  *  • 

TELEGRAM— ♦  *  *  Miss  Bellamy,  who 
has  tripped  along  on  the  strength  of  her 
lower  limbs  for  several  pictures,  does  the 
same  thing  here  with  some  histrionics  thrown 
in.   *   *   * 

TIMES—*  *  *  This  is  rather  a  silly  af- 
fair, the  sort  of  thing  that  you  may  laugh 
at    because    it    is    absurd    rather    than    witty. 

Krellbar  Signs  Two  Players 
Gladys  Hulette  and  Raymond 
Hackett  will  appear  in  "A  Paste- 
board Lover,"  which  Krellbar  Pic- 
tures is  producing  at  Cosmopolitan 
Studio,  New  York.  Eugene  O'Brien 
is    featured. 

Open  Earle  at  AUentown 

Allentown,  Pa. — Equity  Theaters, 
operating  a  chain  in  Philadelphia, 
Readilng  and  several  New  Jersey 
towns,  recently  opened  the  Earle 
here,  seating  900.  The  theater  is 
featuring  both  Movietone  and  Vita- 

Fox  Theater  Activities 
Seen  Thorn  to  Others 

{Continued    from    Page    1) 

asked  by  "Greater  Amusements,"  lo- 
cal regional,  in  commenting  upon  the 
Fox  invasion  of  the  Middle  West  and 
Northwest,  as  exemplified  by  clos- 
ing of  the  deal  for  acquisition  of  con- 
trol of  the  six  Ascher  theaters  in 

"Although  Fox  recently  confirmed 
reports  that  sites  had  been  acquired 
in  Milwaukee,  Minneapolis  and  St. 
Paul  for  the  erection  of  5,000-seat 
theater  in  these  cities,  there  has  been 
no  definite  action  noted  in  that  di- 
rection, although  it  is  probable  that 
the  Fox  organization  is  very  desir- 
ous of  having  all  plans  drawn  up 
and  in  a  clear  state  before  making 
public  the  extent  of  negotiations  to 
date,"    the    publication    states. 

"The  6,000-seat  Fox  theater  at  De- 
troit will  be  ready  for  opening  in 
three  months,  it  is  estimated,  and  in 
addition  there  are  Fox  houses  plan- 
ned for  Los  Angeles,  San  Francisco, 
St.  Louis,  Philadelphia,  Washington, 
Baltimore,  Dayton  and  Newark,  that 
have  already  been  given  frequent 
mention  in  Fox  reports.  All  these 
houses  it  is  understood  will  seat  from 
3,500  to  6,000  and  perhaps  more. 

"William  Fox  is  understood  to  be 
at  loggerheads  with  the  Publix  and 
Paramount  groups  and  is  also  tang- 
ling keenly  with  the  Loew  and 
other  organizations,  both  in  the  mat- 
ter of  film  organizations,  both  in  the 
matter  of  film  distribution  and  the- 
ater building  and  operations.  Those 
personally  familiar  with  William  Fox 
know  that  once  he  makes  up  his 
mind  to  proceed  in  a  certain  direc- 
tion he  is  not  easily  deterred  from 
his  plans.  His  surprise  move  in  get- 
ting control  of  the  Roxy  theater  in 
New  York  is  said  to  have  chagrined 
the  Paramount  group  to  such  an  ex- 
tent that  it  is  reported  Publix  in- 
tends to  retaliate  by  erecting  a  big- 
ger house  than  the  Roxy  on  the  site 
of  Loew's  New  York,  which  the 
Loew  group  has  under  a  week  to 
week    lease    from    Publix-Paramount. 

"Fox  loves  his  independence  and 
he  isn't  going  to  listen  to  the  dic- 
tates of  very  many  in  pursuing  his 
course  as  he  has  it  mapped  out. 
He  is  convinced  that  he  has  the  nuc- 
leus for  a  producer-distributor-ex- 
hibitor organization  that  can  meet 
the  biggest  of  them  on  any  terms 
and   come   out  pretty   close   to   first." 

Renames  Minnesota  Theater 
Bayport,     Minn.— E.     E.     Iverson, 
who  recently  assumed  management  of 
the  theater  here,   has  renamed  it  the 

Remodel  Benton  Theater 

Benton,  Ark. — Remodeling  work 
has  been  completed  on  the  Imp  by 
M.  Kauffman. 

Buys  Nebraska  Theater 

Hayes  Center,  Neb. — Allen  Eagy 
has  purchased  the  Hayes  Center  from 
Kenneth  Powell  of  Palisade. 

Rose  Buys  Philadelphia  House 

Philadelphia  —  Joseph  Rose  has 
purchased  the  Dixie  from  Louis  Ru- 

■  his  is  Dorothy, 
my  girl  friend,  nice 
but  a  little  unrefined. 
Gentlemen  she  has 
neverseen  before  give 
themselves  introduc- 
tions to  her.  I'm  trying  to  re- 
form Dorothy,  but 
she  still  wastes  her 
time  on  young  men 
who  have  a  quaint 
custom  of  not  giv- 
ing a  girl  many  presents. 

Dorothy  and  I  want 
to  meet  all  you  nice 
exhibitor  gentle- 
men and  all  the 
nice  people  who  go 
to  your  theatres. 


P.  S. — We  are  in — 



Paramount's   Sparkling   Special 


Dolores — 
''The  Dove'' 

"Fiery,  flashings 
enticing*  Beauti- 
Jul — here  is 
Norma  at  her 




V    YORK 


both  sing  praises  of 

eph  M.  Schenck^ 

e  s  e  n  i  s 

^^B^  ^m  m/Hf^^^ 

David  Belascds  Great  Sta^  Success 


Noah  Beery  am/  Gilbert  Roland 

Roland  WPfeSf  Production 

which  opened  at  the  RIALTO-^  New  York  City 

*'A  film  far  above  the  average 
and  well  worth  your  time" 

N.  Y.  Telegram 

"Interest  is  aroused  and  kept 
at  maximum" 

N.  y.  World 

"A   melodrama   of  merit.     A 
first  class  movie" 

N.  Y.  Mirror 

"Has  action,  color  and  smooth 
N.  Y.  Telegraph 


"You'll  find  Norma  more  beau- 
tiful  than  ever" 

Chi.  Daily  Tribune 

"An  excellent  picture.     It  is  a 

pleasure  to  see  Miss  Talmadge 

in  this  film" 

N.  Y.  Times 

"  'The  Dove'  scores.     A  pains- 
taking and   interesting   piece 

of  work" 

N.  Y.  American 

* 'Miles   better   than   the  usual 


N.  Y.  Tribune 

"Provide  good  entertainment. 

Norma  as  beautiful  as  ever" 

N.  Y.  Qraphic 

"Gay,  exciting — quite    worthy 

Chi,  Eve,  Post 


A    rPdl   money-Yf^rih^r   n1^^,<,„hprP 





Tuesday,  January  10,  19:1 




New  Theaters 

Chicago — Avaloe,  California  Ave.  &  Diversey 
Parkway ;  Ogden — Ogden  &  California 
Ave.;  Kane— The  Kane;  iSigel  —  Town 
Hall;   Xenia— Picks. 

Changes    in    Ownership 

Canton — Garden,  sold  to  Wm.  A.  Clark  by 
Joe  Ross ;  Chicago — ^Clybourn,  sold  to  L. 
R.  Fleischer  by  1.  Brotman ;  Lyca,  sold  to 
C.  W.  Spanuth  by  Morris  Hellman ;  Mad- 
ison Circle,  sold  to  E.  Kushner  by  Sol 
Best ;  Twentieth  Century,  sold  to  M.  O. 
Wells;  Clara  City — Opera  House,  sold  to 
C.  W.  Cook  by  Frank  Hocking;  Dalzell 
— The  Dalzell,  sold  to  Mrs.  Dominic  Valle 
by  Joe  Marchesi ;  Fairfield — Pershing  and 
Rex,  sold  ot  Pautler  &  Wells;  Flora — 
Casino  and  Orpheum,  sold  to  Pautler  & 
Wells;  Fortet  Park — The  Forest  Park, 
sold  to  A.  J.  Cooper  by  Ascher  Bros. ; 
Fulton — Liberty  and  Lincoln,  sold  to  Chas. 
Snyder  by  Ed  Seda;  Golden— The  Golden, 
sold  to  H.  S.  Toops;  Granville — Legion 
(formerly  Fairy),  sold  to  American  Legion 
by  Barney  Ernat ;  Ivesdale — Liberty,  sold 
to  J.  W.  Gucker ;  Latham — The  Latham, 
sold  to  E.  S.  Kuhn  by  J.  E.  Armstrong; 
Livingston — -Eagle,  sold  to  Oscar  Wesley 
by  Frances  Peart;  MoUne — Le  Claire,  sold 
to  Commonwealth  Theaters  by  Publix  The- 
aters ;  Odin— Grand,  sold  to  D.  J.  Palmer 
by  W.  A.  Collins;  Onarga— Onarga  (for- 
merly Palace),  sold  to  Ernest  O.  Schmidt 
by  L.  L.  Dobson;  Rockford — Strand,  sold 
to  Jasper  St.  Angel  by  F.  Chiarelli ;  Shel- 
don— Family,  sold  to  Jones  &  Lyons  by 
Mr.  Warrick;  Yates  City — ^Paramount,  sold 
to  Thos.   Mulally  by   C.   F.   Harter. 


Bloomington — New  Market;  Donnellson  — 
Opera  House;  Elgin — Grove;  Fremanspur 
— Liberty;  Granite  City — Wilson;  Harvel 
— Gem  ;  Palatine — Auditorium ;  Percy  — 

New  Theaters 

Anderson — Apollo  ;    Sellersburg — Cozy. 

Greencaetle  — '  Granada  (formerly  Opera 

Changes   in    Ownership 

Coal  Bluff — Star,  sold  to  Robt.  Harkes  by 
Langman-Mclntyre;  Hamlet  —  Majestic, 
sold  to  Coty  &  Foreman  by  Hostetler  & 
Wisler;  East  Hammond — Columbia,  sold 
to  M.  Selza;  Harlan — Variety,  sold  to  E. 
P.  Keller  by  Werner  Amuse.  Co. ;  Indian- 
apolis— Eastland,  sold  to  Hibbert  &  Hol- 
lander by  E.  Hibbert;  Orpheum,  sold  to 
Goulden-Feldman  Theaters  by  Adolph 
Izsak;  Mentone — Liberty,  sold  to  Billy 
B.  Drane  by  Mrs.  Grace  M.  Gorham ; 
Peru — Grand,  sold  to  Mrs.  Margaret  B. 
Wiese  by  D.  L.  Hammer;  Wolcott — Lyric, 
sold  to   Homer   Spenard  by   W.   E.   Evans. 

Bicknell — Royal;    Culver — The    Culver;    Cyn- 
thiana — American  ;     Elizabethtown  —  Com- 
munity ;     Lafayette — Lyric ;     Sullivan — Ma- 
jestic;  Windfall — Ideal. 

New  Theaters 
Madisonville — Veil's   Play    House. 

Changes    in    Ownership 

Blackey — Rodney,  sold  to  Chas.  Maddin  by 
Dr.  L.  Whitaker;  CinnviUe — Pastime  (for- 
merly Raceland)  ;  Covington — Lyric,  sold 
to  L.  B.  Wilson  by  Godfrey  Kotzin ;  Inez 
^Booth,  sold  to  Mrs.  Pearl  Parslay  by 
'Nathan  Booth;  Lexington — Lincoln,  sold 
to  D.  W.  Dixon  by  S.  Berry;  Straight 
Creek— YMCA,  sold  to  Chas.  Messer  Jr.  by 
Mr.  Hale;  Walton — Unique,  sold  to  Mr. 
St.  Clar  by  H.  R.  Dixon;  West  Liberty — 
Rex,  sold  to  C.  S.  Wells  by  H.  H.  Carter. 


Inez — Booth  ;  Whitesburg — Karlton  ;  Wick- 
liffe — Swan. 

Changes   in    Ownership 

Boyce — The  Boyce,  sold  to  J.  E.  Ray  Jr.  by 
McLean  &  Prebble  ;  Natchitoches — Venus, 
sold   to   Levy   &   Suddath   by   Chas.   Morel. 

Hammond — Catherine. 

Fluctuations  in  Theater  Construction 

In  1928,  theater  construction  will  represent  3.3  per 
cent  of  the  entire  buiWing  activities  in  the  United  States. 
New  theaters,  according  to  "The  Architectural  Forum" 
will  be  on  a  par  with  dwellings  ranging  from  $20,000^  toj 
$50,000  in  cost  but  will  outstrip  construction  of  banks,' 
community  and  memorial  buildings,  dwellings  costing  over 
$50,000,  stores  and  Y.  M.  C.  A.  structures. 

The  total  in  theater  construction  for  the  year  is  fore- 
cast as  $161,938,000,  which,  despite  its  large  total  is  $37,- 
714,500  less  than  1927.  The  following  chart  indicates  what 
percentage  of  the  total  building  in  each  geographical  di- 
vision will  be  devoted  to  theaters  and  whether  or  not  such 
percentage  is  a  gain  or  a  decline  over  1927: 

Northeastern    5.4  7.  -1-1.6 

North   Atlantic    3.  2.5  —  .5 

Southeastern    4.  2.5  — 1.5 

Southwestern    3.2  1.  — 212 

Middle    5.8  4.1  —1.7 

Western     2.4  2.8  -|-4. 


Pocomoke — Mara-Va. 

Changes    in    Ownership 

Baltimore — Dixie,    sold    to    A.    H.    Levin    by 
Nat   Keen ;   Garden,   sold  to   Mr.   Schamber- 
ger  by  Garden  Theater   Co. 

Northeast— G   &  R. 

Changes    in    Ownership 

Hyde  Park— The  Hyde  Park,  sold  to  W.  R. 
Wlieeler  by  J.  A.  Glazier;  I^wrence — 
Cosmopolitan,  sold  to  L.  Rentzetti  by  Peter 
(^ontarin ;  Lowell — Crown,  sold  to  F.  E. 
Liberman  by  S.  Silverblatt ;  Quincy — Mer- 
chant's, sold  to  D.  J.  Murphy;  Taunton — 
Casino,  sold  to  T.  GaiTney  by  Donovan  & 

New  Theaters 

Birmingham — The     Birmingham;     Detroit    — 
Great  Lakes;  East  Lansing — State. 
Changes    in    Ownership 

Caspian — Opera  House,  sold  to  J.  Scarlotti 
by  Delft  Theaters ;  Detroit — Davson,  sold 
to  M.  &  S.  Schwartz  by  Davison  Theater 
Co. ;  Granada,  sold  to  F.  A.  Wetsman  by 
Joseph  Cosco ;  Home,  sold  to  Clark  &  Wis- 
per  by  Woodward  Theater  Co. ;  Quo 
Vadis,  sold  to  S.&  H.  L.  Moranz  by  B. 
E.  Pool;  Vendome,  sold  to  J.  G.  Portell 
by  M.  J.  Handler;  Warfield,  sold  to  Henry 
Chapmick  by  Mike  Lasko ;  Grand  Ledge — 
The  Grand,  sold  to  H.  H.  Chase  &  C.  O. 
Benson  by  A.  and  E.  Rice ;  Linden — The 
Linden,  sold  to  J.  C.  Peck  by  George 
O'Brien;  Mulliken — Navajo,  sold  to  A. 
H.  Stiles  by  Mrs.  F.  A.  Hensky;  Stephen- 
son— Thalia,  sold  to  Arvid  Johnson  by 
Mrs.   R.   G.   Tetro. 


Thompsonville — Idle   Hour. 

New  Theaters 

Mable — New  Opera  House;  Minneapolis  — 

Changes   in    Ownership 

Brewster — Lyric,  sold  to  E.  W.  Lein  by  A. 
H.  Abrams ;  Chisholm — Grand  and  Philo, 
sold  to  Abie  Sosnosky  by  Finkelstein  & 
Ruben ;  De  Graf — U  &  R,  sold  to  Edwin 
W.  Tauer  by  C.  C.  Gunderson ;  Buhl— The 
Buhl,  sold  to  Joe  Carlson  by  Jacobs  & 
Bordnes;  Little  Falls — Lyric,  sold  to  R.  J. 
Mace ;  Little  Fork — Gem,  sold  to  E.  J. 
Chilgren  &  Jean  Jewett  by  Al  Peterson. 


Argyle — Star;  Campbell — MWAO  House; 
Cromwell — Opera  House;  Hendrum< — Audi- 

Changes    in    Ownership 

Fulton- — -Dixie,  sold  to  J.  M.  Brown  by  N. 
B.  Huey;  Okolona — errand,  sold  to  L.  R. 
McGuire  by  Frank  Brock ;  Utica — Utica, 
sold   to   S.    C.   Heard   by   C.    L.    McCoy. 


Crandall — ^Airdome  ;  Durant — Dixie  ;  Forest — 
High  School;  Fulton — Dixie;  Morgan  City 
—High  School. 

Presentations  Abandoned 
at  Loew's  Reading  Houses 

Reading,  Pa. — Loew's  Colonial  and 
Regent  have  reverted  to  a  straight 
picture  policy,  having  found  presen- 
tations unprofitable.  If  the  change 
proves  successful,  it  is  thought  likely 
that  the  company  will  adopt  the 
straight  picture  policy  in  other  Penn- 
sylvania   houses. 


Temple,  Tex. — The  Sunday  she 
campaign  has  been  successful 
launched  here,  with  a  majority  of  t 
business  people  and  citizens  endoi 
ing  the  movement  and  patronizi; 
the  shows.  Some  opposition  devi 
oped  from  the  first  Methodist  Ep 
copal  Church,  South,  in  the  form 
a  resolution  of  protest  which  w 
run  as  a  paid  ad   in  the   local   pap 

Meanwhile  the  Dent  Theaters  cc  '(( 
tinues  to  open  some  of  its  towns 
Sunday  amusements,  while  the  Ei 
Texas  theaters  has  been  successf 
ly  operating  Sundays  for  a  month 
Lufkin  and  Nacogdoches.  This  co 
pany  has  been  running  Sunday  sho  "'^.c 
for  years  in  Beaumont,  Port  Artt  "!''''( 
and  Orange. 

Haupt  Joins  Advertising  Firm 

St.  Paul — Henry  Haupt,  formerly 
of  the  Capitol,  has  j'oined  the  West- 
ern Display  Co.  Gordon  Green,  for- 
merly of  the  Garrick,  Minneapolis, 
las    succeeded    him   at    the    Capitol. 

Add    Shows    for    "Circus"    Rush 

The  Strand  is  opening  its  doors  at 
10:30  mornings  to  take  care  of  the 
crowds  to  see  "The  Circus,"  and 
special  midnight  performances  be- 
ginning at  11:30  are  scheduled. 

Agfa   Company    Moves 

Agfa  Raw  Film  Corp.,  has  moved 
to  Room  600  at  1600  Broadway. 

Paramount   Club  Meets  Tonight 

Second  de  luxe  meeting  of  the 
Paramount  Pep  Club  will  be  held 
tonight  at  the  McAIpin  Hotel,  New 
York.  Following  a  business  meet- 
ing, the  evening  will  be  given  over 
to  a  dance  and   entertainment. 

Loew's    Opening    Two    More 

Loew's  Avalon,  Kings  Highway 
and  Avenue  J,  Brooklyn,  is  to  open 
Jan.  26.  The  company  will  open  its 
new  Yonkers  house  on  Feb.  2.  The 
former  is  an  exclusive  picture  house, 
the  latter  slated  to  combine  pictures 
and  vaudeville.  The  two  additions 
raise  to  over  60  the  total  of  Loew 
houses  in  Greater  New  York. 

New  Chicago  Company 

Springfield.  111. — Charter  has  been 
granted  to  Vendome  Theaters  Co.. 
910  So.  Michigan  Ave.,  Chicago,  to 
operate  and  conduct  picture  theaters. 
Sidney  C.  Nierman  heads  the  cor- 

George  Krupa  Leases 
Three  Harrisburg  Hous 

Harrisburg,      Pa.    —    George 
Krupa,    former    Lancaster    exhibit 
has    leased    from    Isaac    Marcus 
Rialto,    National   and   Royal   for 
years   with   an   option   to   buy   at  1   ^ 
end   of   that    period.      Krupa   inter 
to    improve    the    three    houses.      '.   [ 
will  make  first  runs  of  these  upto"  ;^' 
theaters  if  he  can  get  the  pictures 






Eastern   Pa.   Nominates 
Philadelphia    —    Lewn    Pizor    vJf 
nominated  for  relection  to  the  pre 
dency    of    the    M.P.T.O.    of    Easts  ^t 
Pennsylvania,     Southern     New     J 

sey  and  Delaware.  George  P.  Aarc  nj 

was   also   renominated   for   secreta 
and    M.    Lessy    for    treasurer.      1 

election  will  take  place  Jan.    19,  1  jei 
he  nominations  being  unopposed  i 
equivalent  to  election. 

Prices   Cut  at  Worcester        ^jj^ 

Worcester,     Mass. — The     Olym^Ja 
theater   has   dropped  its   prices   to 

cents  for  afternoon  performances  a  Diacti 

25  cents  at  night.     Other  houses 
watching   the   experiment   with   int 
est  but  have  made  no  revision 

I  : 




5  will 

Albany — Riskin      Productions.        To 
motion    pictures.      E.    Petigor,    233    West   4 
St.,    New    York    City.      $100,000    preferrei 

Albany — National  Studios.  To  make  mo'  ",  Ut 
pictures.  Males  &  Lempel,  276  5th  A  Jlllliai 
New   York  City.     1,200  shares,   no  par  va    [t  u 

Albany — Foreign     Dieterich     Corp.       Mo 
pictures.      Coudert    Bros.,    2    Rector    St 
York    City.       100    shares    common. 


Albany — Little  Picture      House.        Taj 

Blanc,    Capron    &  Marsh,   22    Exchange   PI 

New    York    City.  $250,000    preferred,    6, 
shares    common. 

Dover — National  Syndicate  Theaters,  I 
Wilmington  Corp.  Trust  Co.  of  Amei 
$200,000,    10,000    shares    no    par    value. 

1    Albany — Guaranteed   Pictures   Co.    To   ir 
motion     pictures.       Shapiro     &     Sikawitt, 
West     42nd     St.,     New    York    City.       10 

Dover  —  West  Coast  Western  Theat 
Inc.,  Wilmington.  Corp.  Trust  Co.  of  Ai 
ica.      18,000   shares   no  par   value. 



f>i^||.Y  Tuesday,    Jan.    10,    1928 


General  Incandescent  Use  By  1929 

Murphy   Predicts   Banner   Year   for   Comedies — Spence   Planning   New  York   Trip — British   Films 
Planned  by  Neill— La  Rocque  Renews  Contract  with  De  Mille — United  Artists  House  Claims  Record 



eneral  adoption  of  incandescent 
hting  in  the  studios  would  neces- 
ate    scrapping   of   $2,000,000   worth 

equipment,    it    is    estiinated,    but 

saving  effected  would  in  a  short 
le  offset   his   loss.      Savings   would 

brought  about  by  cutting  down 
oduction  time,  cost  of  current  and 
;   number    of    electricians    required 

the    set. 
A.  week  of  demonstrations  and  ex- 
jitions    of    incandescent    equipment 
ill    be    set    aside    in    April    by    the 
:hnicians'    branch    of   the    Academy 

M.  P.  Arts  and  Sciences,  whose 
mmittee  now  is  working  on  the 
oposed  event,  following  a  meeting 
Id  last  week.  Practically  every 
jdio  was  represented  at  the  meet- 

A.  George  Volk  is  chairman  of 
e  committee  named  to  handle  the 
hibition.  Other  members  are: 
George  Barnes,  Karl  Struss,  Fred 
Iton,  Louis  Kolb,  J.  A.  Ball,  Fred 
letson,  Victor  Milner,  Irvin  Willat, 
M.  Nickolaus,  Frank  Murphy, 
m.  Whisler  and  Frank  Woods, 

At  the  meeting  several  studios  re- 
rted  satisfactory  use  of  the  new 
ethod  of  soft  lighting,  as  it  is  called, 
d  it  was  predicted  that  with  im- 
oved  apparatus  it  will  be_jn  gen- 
al  use  within  a  year.  AlT  the  large 
anufacturers  of  lighting  equipment 
,d  of  panchromatic  film  will  be  in- 
ted  to  send  experts  to  the  exhibi- 
)ns  with  their  latest  inventions. 
The  production  companies  repre- 
nted  at  the  meeting  included:  De 
ille  by  A.  Geo.  Volck,  Arthur  Mil- 
r  and  William  Sistrom;  Goldwyn, 
ic.  by  George  Barnes,  R.  B.  Mc- 
ityre  and  W.  O.  Meller;  Universal 
'  Frank  Graves,  Roy  Hunter,  Mar- 
1  Murphy,  Benjamin  Schwalb  and 
'.  L.  Stern;  First  National  by  Ar- 
ur  Edeson,  Lee  Garmes,  W.  T. 
rohm  and  Fred  Pelton;  United  Ar- 
its  by  J.  T.  Reed,  Karl  Struss, 
harles  Rosher  and  M.  C.  Levee; 
'^arner    Bros,    by    Hal    Mohr,    Fred 

Using  Incandescents 

Emphasizing  the  trend  to- 
ward general  use  of  incandes- 
cent lighting  at  the  various 
studios,  "Lilac  Time,"  new 
Colleen  Moore  starring  vehicle 
for  First  National  is  being 
filmed  by  this  method.  Sid 
Hickox  is  chief  cameraman. 

Jackman,  Frank  Murphy;  Paramount 
by  C.  E.  Schoenbaum,  Victor  Milner 
and  Roger  Nauman;  Fox  by  J.  H. 
Davis,  Maitland  Rice,  George  Sch- 
neider and  Wm.  Darling;  Metro- 
Goldwyn-Mayer  by  Henry  Sharp, 
Louis  Kolb.  J.  M.  Nickolaus,  J.  J. 
Cohn,  Harry  Arnold  and  Oliver 
Marsh;  Christie  by  William  Perry 
and  Gustavus  Peterson;  Hal  Roach 
by  W.  W.  Wells;  Educational  by 
Dwight  Warren,  George  Mitchell  and 
H.  A.  McDonell;  Technicolor  by 
J.  A.  Bell  and  W.  S.  Small;  Colum- 
bia by  Perry  Harris;  FBO  by  Car- 
roll Clark,  H.  F.  Lally  and  Virgil 
Miller;  Irvin  Willat,  Nathan  Lev- 
inson,  Fred  Beetson,  American  So- 
ciety of  Cinematographers  by  its 
research  committee — Victor  Milner, 
Joseph  A.  Dubray,  Percy  Hilburn, 
George  Barnes,  John  Seitz,  George 
'Meehan,  Ned  Van  Buren,  and  Gil- 
bert Warrenton. 


Sincerity  will  be  the  dominant  fac- 
tor of  pictures  in  1928,  states  John 
L.  Murphy,  production  manager  of 
the  Harold  Lloyd  Corp.  The  year, 
he  states,  will  be  the  most  success- 
ful comedies  have  enjoyed. 

"The  market  was  flooded  through 
the  last  year  with  broad,  hokumish 
comedies  that  were  funny  as  long 
as  they  lasted,"  he  declares,  "but 
which  were  forgotten  the  minute  an 
audience  left  the  theater.  The  com- 
ing year  unquestionably  will  find  a 
general  tendency  on  tiie  part  of  the 
producers  to  inject  more  plot,  more 
genuine  sincerity  into  comedies,  and 
to  eliminate  the  border  line  gags 
that  were  so  prevalent  in  the  mirth 
makers  durmg  the  last  12  months." 

Record  Claimed 

New  record  in  picture  theater 
attendance  is  claimed  for  the 
first  week  of  the  opening  of  the 
$3,500,000  United  Artists  the- 
ater with  "My  Best  Girl,"  the 

Fully    70,000    people    passed 
through  the  doors  of  the  the- 
jil     ater  during  the  week. 

Ralph  Spence  Completing 
His  Contract  with  M-G-M 

Ralph  Spence  is  planning  a  trip  to 
New  York  on  completion  of  his  pres- 
ent work.  "Patsy"  is  his  last  pic- 
ture to  title  under  his  present  M-G- 
M  contract.  In  New  York,  Spence 
plans  to  arrange  for  presentation  of 
his  stage  plavs.  Meanwhile,  he  also 
is  titling  "tillie's  Punctured  Ro- 
mance"  for  Christie. 

"Murray"  Script  by  Green 

Howard  J.  Green  adapted  "It's  AH 
Greek  to  Me,"  which  Eddie  Cline  is 
directing  for  First  National  with 
Charlie  Alurray  and  Louise  Fazenda 
in    the    cast. 

R.  Wm.  Neill  to  Make  3 
Pictures  in  British  Deal 

R.  William  Neill  is  leaving  for 
England  in  February.  He  will  direct 
three  productions  for  British  Lion 
Prod.,  at  London,  Naples  and  in 
Germany.  He  plans  to  remain 
abroad  permanently. 

A  Little 

from  ''Lots'' 

Marion    Titling   Two 

George  Marion,  Jr.,  has  been  as- 
signed by  Paramount  to  do  the  titles 
''or  Bebe  Daniels'  next,  "Feel  My 
Pulse."  Richard  Arlen  plays  the  lead. 
The  cast  includes  William  Powell. 
Gregory  La  Cava  is  the  director. 
"Sporting  Goods,"  Richard  Dix'  next 
also  will  be  titled  by  Marion.  Ger- 
trude Olmstead  plays  the  lead.  Mal- 
colm   St.   Clair  is   the   director. 

Rod  La  Rocque  Signs  New 
Contract  with  De  Mille 

Rod  La  Rocque  has  signed  a  new 
contract  with  Cecil  B.  De  Mille,  it 
is    understood. 

Dwan  Supervising 
Allan  Dwan  is  supervising  "The 
Mad  Hour,"  which  Joseph  C.  Boyle 
is  directing  for  Robert  T.  Kane.  It  is 
from  Elinor  Glyn's  novel.  "The  Man 
and  the  Moment."  In  the  cast  are: 
Sally  O'Neil,  Donald  Reed,  Alice 
White,  Larry  Kent,  Lowell  Sherman. 
Eddie  Clavton,  Norman  Trevor  and 
Margaret  Livingston. 

Two  Weeks  More  for  "Gaucho" 

"The  Gaucho"  has  slightly  more 
than  two  weeks  to  run  at  Grauman  s 

Hampton  Opens  Own  Office 

Earle  Hampton  has  resigned  from 
the  Fox  publicity  department  to 
open  an  oflice  of  his  own. 

Dillion  to  Direct  "Whip" 

John  Frances  Dillon  has  been  as- 
signed to  direct  "The  Whip"  for 
First   National. 



THIS  column  welcomes  Karl  K. 
Kitchen,  the  well  known  column- 
ist, to  the  Coast.  Kitchen  will  do 
some  special  writing  for  First  Na- 
tional at  Burbank.  Burbank  is  the 
proper  place  for  Kitchen,  because  he 
is  a  prolific  writer  and  can  make  two 
columns  grow  where  one  grew  be- 
fore,   if    the    occasion    demands. 

*  *         * 

Kitchen  feels  right  at  home  at 
First  National.  He  met  George 
Fitzmaurice  in  Rome  and  Bela 
Sekeley,  the  supervisor,  in  Budapest. 
He  has  also  made  two  world  tours 

with   Watty  Rothacker. 

*  *        * 

To  our  good  friend,  Mann  Page, 
the  writer,  we  owe  our  first  glimps 
of  "The  Great  Neck,  (Long  Island), 
News."  It  is  a  unique  publication, 
and  is,  no  doubt,  closely  read  by 
Bobby  North,  Philip  Bartholomae  and 
other  former  Great  Neckers  who  are 
now   in   Hollywood. 

*  *         * 

By  the  way,  Mann  Page's 
original  story,  "Lonesome," 
which  vdll  be  made  by  Uni- 
versal, is  unique  in  that  it  has 

only  two  characters. 

*  *        * 

Our  Passing  Show :  Jimmy 
Van  Trees  giving  an  appreci- 
ative passenger  a  ride  to 
Hollywood;  Jack  Lloyd  wav- 
ing to  a  friend  on  Santa 
Monica  Boulevard;  Robert 
Schable  and  his  beret  enter- 
ing the  First  National 
studio;  Conrad  Nagle  and 
Ha  Ham  Cooley  launching 
with  Milton  Sills. 

Observers  predict  that  the  day  is 
not  far  distant  when  scenarists  will 
he  paid  on  a  royalty  basis,  rather 
than  on  a  weekly  or  picture  basis. 

*  "    *         * 

More  Passing  Show :  O'Donohue,  the  btisy 
writer,  lunching  at  the  First 
National  studio;  Charley  De- 
laney  visiting  the  Tiffany- 
Stahl  studio. 

Again    Opposite    Chaplin 

Merna  Kennedy,  who  makes  her 
screen  debut  in  "The  Circus,"  again 
will  play  opposite  Charlie  Chaplin 
in  "Nowhere,"  which  the  comedian 
now  is  preparing.  Production  is 
slated  to  start  in  February. 

Lee  to  Direct  Pola  Negri 

Rowland  V.  Lee  will  direct  Pola 
Negri's  next.  It  is  expected  that  Miss 
Negri  will  begin  work  upon  her  new 
vehicle   late  this  month. 

Cast   in  "The   Actress" 

William  Humphrey  has  been  cast 
in  "The  Actress,"  new  Norma 
Shearer  starring  vehicle  for  M-G-M. 




Tuesday,  January  10,  192tl 


"The  Big  Parade" 

Organized  parade  consisting  of  a 
bannered  truck,  40  Chrevolet  cars  and 
a  100-piece  Boys'  Band.  The  ban- 
nered truck  advertising  the  picture, 
led  the  parade  all  over  tow^n.  The 
theater  front  was  literally  covered 
with  flags;  and  huge  letters  spelling 
out  title  of  picture  were  placed  on 
top  of  marquee.  The  three  words  of 
the  title  were  in  red,  white  and  blue 
colors.  Two  large  searchlights  from 
across  the  street  played  upon  the 
front.  —  C.  T.  Perrin,  Sterling, 
Greeley,  Colo. 

"My   Best   Girl" 
(United  Artists) 

Every  class  in  the  hig-h  school 
voted  for  the  'best  girl'  and  the 
winners  were  guests  of  the  theater 
at  the  showing.  All  the  students 
took  a  particular  interest  in  selecting 
their  'best  girls'.'— Earle  M.  Holden, 
Florida,  Daytona  Beach,  Fla. 


Three  days  before  showing  picture, 
a  safe  was  placed  in  the  lobby  with 
a  card  on  top  reading,  "All  persons 
opening  this  safe  by  using  the  com- 
bination and  not  by  force  will  re- 
ceive a  valuable  prize."  Many  per- 
sons tried  their  skill  in  opening  the 
safe  but  to  no  avail. — Earle  McHold- 
en,   Florida,   Dayton   Beach,    FlaT 

"We're  AU  Gamblers" 
Large  sized  playing  cards,  size 
3x4H,  were  placed  on  counters  in 
prominent  stores  where  they  were 
distributed  to  customers  and  placed 
in  wrapped  packages.  The  backs 
were  similar  to  regular  playing 
cards  but  the  unusual  size  led  the 
people  to  wonder  just  what  kind  of 
cards  they  might  be.  Since  the  cards 
on  the  counter  were  laid  face  down 
the  more  curious  picked  them  up  and 
turned  them  over  and  read,  "Thomas 
Meighan  in  'We're  All  Gamblers'— 
Plaza."  These  cards  also  were  used 
in  a  house  to  house  canvass. — John 
Hannon,  Plaza,  Asheville,  N.   C. 

Managers'  Institute  Plans 
New  Training  Ideas 

New  ideas  in  training  for  theater 
management  are  promised  by  the  M. 
P.  Theater  Managers'  Institute,  135 
W.  44th  St.,  New  York,  whose  class- 
es open  Jan.  16.  Among  them  will 
be  visual  education.  Besides  pictures, 
use  will  be  made  of  slides,  illustra- 
tions, drawings  and  sketches.  The 
classroom  is  in  the  form  of  a  mod- 
ern theater  with  all  necessary  equip- 
ment. Here  will  be  taught  advertis- 
ing, publicity,  exploitation,  service 
and  administration.  The  stage  is  de- 
signed to  teach  students  the  science 
of  stage  presentations.  Lighting  ef- 
fects will  be  given  particular  con- 

Educational  Closing 
For  Vocafilm  Pictures 

{Continued    from    Page    1) 

on  the  same  general  principle  as 
employed  by  Vitaphone.  JVocafilm 
parallels  Vitaphone  in  technical  op- 
eration in  employment  of  the  disc 
method  of  sound  reproduction.  The 
Vocafilm  sets  on  a  disc  marked  16 
segments  to  the  circle  corresponding 
to  the  16  frames  in  each  foot  of  film. 
Above  this  is  a  register  which  records 
1,  2,  3,  etc.,  for  every  foot  of  film 
and  for  every  complete  revolution  of 
the  record.  In  the  event  that  film 
breaks,  the  operator  stops  the  pro- 
jector, makes  the  necessary  patch, 
and  adjusts  the  record  to  the  patched 
film  so  that  synchronization  contin- 
ues   unbroken. 

Expect  Northwest  Unit 
To  Support  Brookhart 

(Continued   from   Page    1) 

put    through    any    kind    of   resolution 
they   might   deem   advisable. 

A  canvass  of  four  members  of  the 
board  indicates  that  a  resolution 
favoring  the  endorsement  and  sup- 
port of  the  bill  will  be  adopted  at 
the  meeting,  with  the  appointment 
of  a  special  committee  to  organize  a 
systematic  campaign  for  the  passage 
of  the  bill. 

Cleveland  Unit  Backs 
Brookhart  Measure 

(Continued   from   Page    1) 

the  public  with  details  of  the  mea- 
sure, and  "to  ask  co-operation  of  the 
theater-going  public  to  assist  in  hav- 
ing  the   bill  passed." 

Texas  Exhibitors  Plan 

Fight  on  Tent  Shows 

(Continued    from    Page     1) 

merce,  which  is  endeavoring  to  stamp 
out  the  evil  of  the  tent  show.  This 
subject  will  be  one  of  the  chief  mat- 
ers to  be  discussed.  Every  theater 
owner  has  been  requested  to  bring 
along  with  him  to  the  meeting  the 
secretary  or  manager  of  his  local 
chamber  of  commerce  in  order  to  en- 
list the  support  of  all  business  groups 
in  fighting  itinerant  shows. 

Harry  Bernstein  Heads 
"U"  Exploitation  Houses 

Harry  Bernstein,  former  manager 
of  the  Mosque  at  Richmond,  Va.,  has 
been  appointed  general  manager  of 
Universal's  exploitation  houses 
throughout  the  United  States.  He 
will  make  his  headquarters  at  the 
company's  home  offices  in  New  York. 

Fire  at  Denison  Theater 

Denison,  Tex.- — Fire  caused  by  a 
heater  did  $6,000  damage  to  the  Lib- 
erty. The  blaze  Vv'as  confined  to  the 
second  floor  of  the  structure,  which 
was  not  occupied. 

Show  Biz 

When  outsiders  ask  in  won- 
derment why  we  do  certain 
things  in  this  merry  grind  we 
answer:  "This  is  the  show  busi- 

The  phrase  covers  a  multitude 
of  actions  by  show  people  that 
are  not  understood  by  out- 
siders. They  fail  to  compre- 
hend our  slants  on  things  be- 
cause they  do  not  know  our 

Why  should  they  be  familiar 
with  the  theater?  They  have 
their  own  work  to  do.  And 
we  have  ours. 

We  use  more  adjectives  than 
the    commercial    advertiser. 

We  biu-n  canopy  lights  in 
the  daytime. 

We  work  fifteen  hours  a 

We  are  at  the  mercy  of  the 

We  are  the  target  for  um'n- 
formed    critics. 

We  are  boned  tor  passes. 

We  book  air  flyers  who  can- 
not act. 

We  work  the  old  ballyhoo 


Because    "This   is    the    show 
F.    &    R.    Showmanship    News 

Improve  Athens  House 
Athens,    Ga. — The    Dixie    has   been 
extensivelv    remodeled,    the    balcony 
being    lowered    and    vestibules    made 
on  either  side  of  the  entrance. 

National/'Blue"  Move 
Warning  is  Sounded 

(Continued    from    Page     1) 
model   law  for  the  whole  nation. 

"This  religious  measure  prohibits 
all  employment  and  all  business  of 
every  kind  on  Sunday,  except  works 
of  necessity  and  charity.  It  also  pro- 
hibits all  innocent  recreation,  amuse- 
ments, sports,  entertainments,  educa- 
tional lectures. 

Infringement  Claimed  on 
Film  Processing  Machine 

Application  for  an  injunction 
against  five  defendants,  to  prevent 
them  from  using,  operating,  manu- 
facturing and  distributing  a  film  proc- 
essing machine  which  the  plaintiff 
claims  infringes  its  patents,  has 
been  started  by  Film  Renovating  Co. 
of  America,  and  Mackler  Bros.  De- 
fendants are:  National  Film  Reno- 
vating Co.,  John  Lyons,  United  Film 
Renovating  Co.,  Abraham  S.  Dwor- 
sky  and  the  Dworsky  Film  Reno- 
vating  Machine   Co. 

The  case  will  come  up  in  the 
Supreme  Court,  New  York,  in  about 
a  month.  Four  of  the  defendants 
have  not  filed  replies  to  the  complaint. 
Grcel,  Weiss  and  Enright  represent 
the    plaintiff. 


Radical  Changes  Seen  |/ 
In  Distributing  Short 

(Continued    from    Page    1) 

old  line  companies  that  entered  thai 
phase  of  distribution  last  season,"  i 
predicted  by  a  prominent  executiv 
of  a  leading  theater  chain,  accordin, 
to  "Greater  Amusements,"  local  re 

Salesmen  and  branch  managers  o 
feature  releasing  companies  are  com 
plaining  of  the  sales  resistance  me 
in  trying  to  sell  shorts  along  witi 
features,  especially  where  they  ar 
"forced,"  the  executive  is  quoted  a 

The   outcome,   he   predicts,   will  b    ^^'• 
the  merging  of  the  short  subjects  di 
visions,  with  possibly  two  exceptions 
with   distribution  centralized  in   sue    ' 
manner  as  to  insure  a  fair  return  ^f^.. 
profit  from  that  class  of  business. 

Figures,    while    not    exact    to    th 
dollar,  he  says,  show  that  the  new 
reels,   with   six   of   them   in   the    fielc 
are   taking   a   heavy   toll   on   the   pro 
ducers  and  "somebody  or  somethin 
in    the     newsreel     field    has    got    t 
crack    sooner    or    later."      And    thi 
condition    exists,    he    points    out,    i 
spite  of  the  fact  that  the  terrific  com 
petition    in    the    newsreel    field    ha  leoi 
been  instrumental  in  stimulating  th!    jjf_ 
class  of  business  to  an  unprecedente   . 
volume.   "  « 



Commission  Plans  to 
Act  in  Para.  Cas( 

(Continued   from   Page    I) 
case,   Rep.   Clarence   MacGregor    (I^Quplij 
Y.)  was  advised  in  answer  to  his  i 
quiry  as   to  whether  anything  is   b(   Bti 
ing   done   in   the   matter.  Biiio 

The  commission  still  has  befoi  Ktoi 
it  for  consideration  a  plan  for  "con  \m 
pliance  with  its  order  as  submitted,  vk\ 
the  congressman  was  advised.  \^^^ 

Paramount's  proposal  has  noi 
been  before  the  commission  for  af 
proximately  three  months,  havin 
been  submitted  shortly  after  the  cor 
elusion  of  the  Trade  Practice  Cor 
ference  held  in  New  York  early  i 
October.  The  order  of  the  commi 
sion   was   issued  July  9,    1928. 





Close   Haddonfield   House 

Haddonfield.    N.    J. — The    Coloniirtiiit 

has  been  closed.  W^i 

Remodel    Schine    Houses 

Ogdensburg,  N.  Y. — Extensive  inftirtoo 
provements  will  be  made  by  Schir  \\x\^ 
Theater  Enterprises  at  the  Stran  loj  ( 
and  Star.  Interior  of  the  latter  wi 
be  practically  rebuilt.  Improvemen' 
will   cost  $25,000. 


May  Review  Fight  Films 
Columbus,  O. — Review  of  the  Tun- 
ney-Dempsey  fight  films  is  under- 
stood to  be  planned  by  the  Supreme 
Court  to  get  first  hand  information  in 
the  action  brought  by  Frank  Man- 
tell  of  Dayton  and  Midwestern  Film 
Exchange  of  Akron,  to  compel  cen- 
sorship of  the  picture  so  they  might 
be  exhibited  or  rejected. 



Asbury   Park   Closing 

Asbury    Park,    N.    J. — The    Lyr 
has  closed   for  the   winter,   with   tl   »i 
Mayfair  and  St.  James  scheduled  t   fejin 
remain  open. 

Butte  Union  Election 

Butte,  Mont. — A  record  was  estal 
lished  here  with  relection  of  the  et 
tire  staff  of  officers  of  the  stage  en  ,^j, 
ployees  and  operators  unions  for  tl   fc''' 
fourth    consecutive    term.      The    o^   '  " 
cers  are  O.  N.   Olds,  president;   Ca 
Fredericks,    vice    president;     H.     ( 
Kimball,     financial     secretary;     Sai 

Spiegel,  recording  secretary;  Georg  ifV!? 
Peiler,  sergeant-at-arms,  and  Lav  '' 
rence   Farmer,  business  agent 







)L.  XLIII     No.  9 

Wednesday,  January  11,  1928 

Price  5  Cents 

It's  the  FILM 

\RGUE  against  this  if  you 
"The  Circus"  grossed 
6,735  at  the  Strand  here  in 
sw  York  in  19  shows,  Satur- 
y  and  Sunday  included.  The 
ogram  consists  of  an  overture, 
brief  prologue  flash  of  circus 
imals  doing  their  stuff  under 
e  big  top — for  which  Joe 
unkett  rates  a  decoration — 
d  the  picture. 

That's  all.  You  can't  deny 
at  the  picture  is  the  thing  in 
:e  of  such  business.  Give 
me  of  the  show  to  'em  on  the 
ige — nobody  disputes  the 
owmanship  of  that — but  the 
ain  kick  of  the  bill  by  every 
jfht  should  be  on  celluloid. 

Town  Talk 

Chaplin's  latest  is  pretty  much  the 
k  of  the  town.  Charlie  didn't 
/iate  an  inch  from  his  old,  suc- 
sful  formula.  He  has  given  the 
libitor  and  the  public  exactly  what 
y  want  to  see  him  in.  That's 
y  the  picture  is  a  pip. 
He  even  throws  a  pie  in  it! 

Words  of  Wisdom 

Harold  B.  Franklin,  ruminating 
long  distance  theater  operation; 
"There  is  a  certain  point  reached 
n  theater  operation  when  contact 
s  lost.  Theater  operation  is  not 
Tiechanical.  There  are  many 
iroblems — one  of  the  most  im- 
jortant  being  the  nee  i  for  per- 
ional  supervision.  Un  ss  a  chain 
an  get  super-men,  it  important 
lot  to  permit  operatioi  to  spread 
)ver  too  great  a  territc  y." 
(A/hich  many  of  our  all-wise  chains 
now    beginning   to    realize. 


Running  away  with  many  of  the 
aicest  headHnes  these  days  are 
lumbia  and  Tiflany-Stahl.  No 
ord  of  1927  can  approach  com- 
tion  without  recognizing  that  these 
0  independent  companies  are 
mbering  up  the  success  ladder  at 
speed  which  makes  sonie  of  the 
-line  companies  look  like  slow- 
)tion    experts. 

They're  turning  out  good,  mark- 
ble,  commercial  pictures,  sold  at 
igure  which  permits  the  showman 
turn  over  a  profit.  Further  than 
it,  they've  discovered  what  some 
the  others  haven't:  that  they  don't 
ve  to  hit  six  figures  to  make  them. 



287  Critics  in  151  Cities,  43  States 
Ballot  for  10  Best  Pictures  of  1927 

Two  hundred  and  forty  newspapers  with  a  combined  circula- 
tion of  17,510,092  will  be  represented  in  the  poll  of  The  Ten  Best 
Pictures  of  1927,  results  of  which  will  be  announced  in  the  1928 
FILM   DAILY   YEAR  BOOK,    off  the  presses  late  this  month. 

News  services  supplsnng  hundreds  of  additional  papers;  fan 
papers  reaching  a  mass  circulation  of  hundreds  of  thousands;  trade 
papers  which  blanket  the  entire  field  and  nationally-circulated  mag- 
azines swell  the  total  to  several  additional  millions. 

The  prestige  which  this  poll  of  critical  opinion  now  enjoys  is 
perhaps  best  illustrated  by  the  fact  that  287  critics  in  151  cities 
embraced  in  43  states  cast  their  ballots  for  The  Ten  Best  this 
year,  as  against  218  in  1927.  The  vote  annually  excites  the  inter- 
est of  newspapers  critics,  many  of  whom  conduct  a  poll  of  their  own 
among  their  readers  and  credit  the  idea  to  THE  FILM  DAILY. 


Vocafilm  soon  will  be  offered  to 
exhibitors  at  a  price  lower  than  any 
other  talking  picture  device  on  the 
market,  says  a  joint  statement  is- 
sued yesterday  by  Educational  and 
the  Vocafilm  Corp.  The  announce- 
ment confirmed  an  exclusive  story 
in  THE  FILM  DAILY,  which 
stated  that  Educational  was  closing 
for  the  rights. 

The  joint  statement  of  E.  W.  Ham- 
mons,  president  of  Educational,  and 
David  R.  Hochreich,  president  of 
(Continued    on    Page    8) 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Penalties  for  unau- 
thorized filming  of  copyright  works 
is  provided  for  in  a  bill  introduced 
in  the  House  of  Representatives  by 
Rep.  Vestal  (Ind.).  The  legislation 
is  the  same  as  was  before  Congress 
last  year  and  goes  to  the  committee 
on  patents,  which  last  session  held 
lengthy  hearings  on  the  copyright 

No    changes    have    been    made    in 
the  bill,  which  defines  copyright  and 
(Continued    on    Page    8) 

Wesco  to  Go  It  Alone,  Says 

Franklin;  Discounts  Merger 

"Blue"  Law  Repeal  to  Be 
Asked  of  Jersey  Solons 

Trenton,  N.  J.— Repeal  of  the 
"blue"  laws  and  substitution  of  a 
statute  providing  for  a  liberal  Sabbath 
are  to  be  major  issues  during  the 
legislative  session  which  opened  here 
yesterday.  A  long  session  is  pre- 
dicted. There  is  considerable  agita- 
tion throughout  the  state  for  repeal 
of  the  Sunday  closing  measure,  which 
has  been  under  fire  in  a  number  of 
communities  during  the  last  year. 

"Wesco  is  not  going  to  merge  with 
anybody.  We  are  going  to  devote  our 
time  to  the  full  development  of  our 
circuit  which  operates  in  a  territory 
large  enough  and  widely-flung  enough 
to  give  us  plenty  to  do." 

Harold  B.  Franklin,  president  and 
general  manager  of  West  Coast  The- 
aters, Inc.  who  is  now  in  New  York, 
made  this  statement  yesterday  to 
THE  FILM  DAILY  in  answer  to 
the  many  reports  in  circulation  re- 
garding the  future  of  Wesco,  the 
holding  company  for  West  Coast 
(Continued    on    Page    8) 

Denial   Made    Order   Has 

Been   Issued   Tending 

to  Halt  Deal 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Admitting  that  inves- 
tigation of  the  proposed  merger  of 
Keith-Albee  and  Orpheum  interests 
was  started  when  it  became  known 
that  such  a  deal  was  pending,  offi- 
cials of  the  D_ept.  of  Justice  deny 
that  any  order  had  been  issued  which 
would  tend  to  halt  the  deal. 

However,  no  comment  was  forth- 
coming as  to  whether  a  hint  had 
been  dropped  that  amalgamation 
would  not  meet  with  the  approval  of 
Federal  officials,  a  method  which  has 
been  used  in  the  past  when  combi- 
nations were  proposed  in  good  faith 
but  having  elements  which  might 
later  subject  them  to  official  scru- 

It    is    not    now    the    policy    of    the 
(Continued    on    Page    8) 


Public  offering  soon  will  be  made 
of  a  new  issue  of  300,000  shares  of 
$2  cumulative  participating  preferred 
stock  of  Consolidated  Film  Indus- 
tries, Inc.,  underwritten  by  Horn- 
blower  &  Weeks,  Cassatt  &  Co.  and 
Dominick  &  Dominick.  The  cor- 
poration is  being  forrned  to  succeed 
a    company    of    similar    narne    which 

(Continued    on    Page    8) 

Steffes  Attending 

Mirmeapolis — Although  not 
a  member  of  the  committee, 
W.  A.  Steffes,  Northwest  ex- 
hibitor unit  president,  will  be 
present  when  the  uniform  con- 
tract committee  meets  Jan.  31 
at  Chicago,  to  draft  a  new 
standard  contract.  Steffes  in- 
tends to  submit  a  list  of  pro- 
posed changes  and  is  calling 
upon  his  membership  to  offer 
any  proposals  they  may  have. 
Steffes,  although  a  delegate, 
was  prevented  from  attending 
the  Trade  Practice  Conference, 
because  of  a  general  theater 
strike  in  the  Twin  Cities  at 
the  time. 


Vol.  XLIII  No.  9  Wednesday,  Jan.  11,1928   Prices  Cents 



Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  atid 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman^  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— -Lichtbildbuehne,    Friedrichstrasse,    225. 



Am.    Seat.    Vtc 40% 

*Am.    Seat.    Pfd 

*Balaban   &    Katz 

*Bal.  &  Katz  Vtc 

Eastman    Kodak    ..164J4 

*East.  Kodak  Pfd 

tFilm     Inspection. .      4J4 

♦First    Nat'l    Pfd 

Fox     Film     ""A"..   84 J4 
tFox  Theaters  "A".   20% 

*Intern'l  Project 

Keith's    6s    46     ...lOOM 

Loew's,    Inc 575^ 

ttLoew's,  6s  41ww.l06% 
ttLDew's,6s41x-war.  10054 

•M-G-M    Pfd 

*M.   P.   Cap.   Corp 

Pathe    Exchange    . .     4 
Pathe    Exch.    "A"..    17}^ 
ttPathe   E.xch.    7s37  81"^ 

Paramount  F-L 116M 

Paramount  Pfd.    ...121^ 

**Roxy     "A"     28 

**Roxy    Units    30 

**Roxy  Common  . .  7 
**Skouras  Bros.  .  .  41 
Stan.  Co.  of  Am.  .  54 
tTrans-Lux  Screen  3^ 
** United  Art.  Com.  15 
♦♦United   Art.    Pfd.  85 

♦Univ.     Pictures      

Univ.     Pict.     Pfd..   99 yi 
t  Warner     Bros.     ..    16 
Warner  Bros.  "A".   24 

Low    Close 



















15  Kg 





































•Last  Prices  Quoted    •♦Bid   and   Asked    (Over 

the  Counter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louii 
Stock   Exchange  and   Stanley   in   Philadelphia. 

When  you  think  of 


you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryaat    S04S 


Rapf  in  New  York  to  Buy 
New  Material  for  M-G-M 

Consideration  of  new  screen  ma- 
terial which  will  enable  the  company 
to  obtain  the  diversity  which  it  has 
promised  as  the  keynote  of  its  pro- 
ductions for  the  new  season,  is  the 
purpose  of  the  visit  to  New  York  of 
Harry  Rapf.  He  will  remain  in  New 
York  several  weeks. 

Lesser  Arriving  Friday 

Sol  Lesser  arrives  in  New  York 
Friday  from  the  Coast.  Some  time 
ago,  when  Principal  Theaters  was 
formed,  to  develop  a  national  chain 
of  small  town  theaters,  Lesser  an- 
nounced he  planned  a  trip  East  in 
January,  to  line  up  sites  for  proposed 

Radio  Rash  Hits  A.M.P.A. 

Advertising  possibilities  of  radio 
will  be  discussed  at  the  A.M.P.A. 
luncheon  Thursday  by  Charles  Ains- 
worth,  president  of  National  Broad- 
casting Co.  He  will  be  assisted  by 
Announcer  Philips  Carlin  of  WJZ, 
Irene  Rich,  Archie  Mayo  and  Nita 
Naldi  who  will  operate  on  shorter 
wave  lengths  but  all  using  standard 
high  frequency  publicity.  Bring  your 
own  loud  speakers,  ear  phones  or  any 
other  torture  device  that  helps  you 
to  enjoy  a  radio  debauch.  Will 
Rogers  wired  his  regrets,  saying 
there  was  too  much  competition. 

MUstein   Gets   L.   A.    Branch 

Los  Angeles  —  J.  J.  Milstein  has 
succeeded  Art  Lamb  as  manager  of 
the  local  M-G-M  exchange. 

Perry  with  West  Coast 
Pasadena^,  Cal. — Charles  C.  Perry, 
former  general  manager  of  Saxe 
houses  located  outside  Milwaukee,  is 
managing  the  Colorado  here  for  West 

Colleen  at  Paramount 

In  view  of  the  four  weeks'  engage- 
ment of  "The  Circus"  at  the  Strand, 
"Her  Wild  Oat,"  Colleen  Moore's 
next  for  First  National  will  have  its 
New  York  premiere  at  the  Para- 
mount. The  same  situation  applied 
to  "Helen  of  Troy"  which  ordinarily 
the   Strand  would  have  playefl. 

"U"   Opens  New  "Casey"   House 
Kansas  City — Universal  has  open- 
ed  the   Uptown,   2,300-seat   house   at 
Broadway  and  Valentinie  Rd. 


Washington — Deposit  of  $500  with 
each  distributor  with  which  the  ex- 
hibitor "has  or  may  have  contracts 
in  the  future  as  security  for  the 
faithful  performance  of  the  contract," 
is  provided  for  in  a  decision  handed 
down  by  the  arbitration  board  against 
Charles  Briggs,  New  theater,  Han- 
cock, Md.,  and  Palace,  Berkeley 
Springs,  W.  Va.,  following  his  con- 
viction on  a  bicycling  charge.  Uni- 
versal was  awarded  damages  of 
$656.25  against  the  exhibitor. 

Briggs,  it  was  testified  at  the  hear- 
ing, has  been  a  chronic  offender, 
with  cases  brought  against  him  at 
various  times.  It  was  this  factor 
which  led  to  provision  that  he  post 
deposits  with  exchanges. 

Short  Roadshow  Runs  for 
"Chicago"  Held  Planned 

"Chicago"  is  expected  to  be  road- 
showed  in  the  key  cities  for  short 
runs  and  then  be  released  nationally 
to  picture  houses,  under  Pathe  plans. 
The  picture  now  is  in  its  third  week' 
at  the  Gaiety,  New  York,  playing 
at  roadshow  prices. 

Whitehurst  Managing  New 

Baltimore — William  M.  Whitehurst 
has  succeeded  John  T.  Moore  as 
manager  of  the  New,  operated  by  the 
Whitehurst  Theatrical  Interests. 
Whitehurst  was  formerly  booking 
manager  when  the  Whitehurst  con- 
trolled other  houses  here. 

Buchowetzki  in  New  York 

Dimitri    Buchowetzki    is    in    New 
York   from   the   Coast. 

Varconi  Arrives,  Julia  Faye  Sails 

Victor  Varconi  arrived  in  New 
York  yesterday  from  a  visit  abroad. 
Julia  Faye  has  sailed  for  a  visit  to 
Italy.      Both    are    De    Mille    players. 

A  new  film  exchange  is  being  formed 
bjr  responsibla  parties  for  New  York 
and  adjacent  territories.  Those  hav- 
ing good  product  for  above  territory 
or  world  rights  will  find  it  advan- 
tageous to  communicate  at  once  with 
Box  K-16S  c/o  Film  Daily 

1650  Broadway  New  Yoiic  City 


Specializing  /n  Panchromatic 

Prompt  service  and  perfect  satisfaction  guaranteed  by 


GEORGE    HEINZ  \  ozvners  of 

ERNEST    STERN     ) 

161  Harris  Avenue  Long  Island  City,  N.  Y. 

Phone  Hunter spoint  9097 

"Sadie  Thompson"  Praised 
at  Washington  Premien, 

Washington  —  Gloria  Swanson 
"Sadie  Thompson,"  which  has  bee 
the  subject  of  considerable — and  eve 
heated — discussion  since  first  ar 
nounced  for  release,  received  a  rous 
ing  send-of?  from  the  "Washingto 
Herald"  and  "Washington  Times 
in  its  premiere  at  the  Columbia  Sur 
day.  Miss  Thompson  was  credite 
with  an  outstanding  performance,  an 
the  film  praised  from  the  standpoir 
of  direction,  despite  the  theme  whic 
is  based  on  the  stage  play  "Rain 
which  has  been  banned  as  screen  mj 
terial.  The  picture  contains  alten 
tions  from  the  play,  which  were  mac 
to  forestall   objection. 

"Sadie  Thompson"  will  have  i 
New  York  premiere  in  February,  fo 
lowing  "Gentlemen  Prefer  Blonde! 
into  the  Rivoli.  National  release  da 
is  Jan.    14. 

Film  Bureau  Sponsors  Theater 

The  Film  Bureau  and  not  the  Ai 
ateur  Cinema  League,  is  sponsorii 
a    "Little    Picture    House"    in    Ne 


No  selection  of  site  has  be< 

Lee  Buys  Another 

Cherryvale,      Kan. — R.      O.      Le 

owner  of  the  Liberty,  has  purchas< 

the   Royal  from   S.   A.   Davidson, 


OR  L  A  C  H  E 



Trucks  leave  daily  {rom  New  York  for 
Trenton,  N.  J.,  Philadelphia,  Pa.,  Wil- 
mington, Del.,  Washington,  D.  C, 
Baltimore,  Md.,  Richmond  and  Nor- 
folk, Va. 
Oreroight  Service  at  Ezprett  Ratei 

692  Eleventh  Avenue 
TeL   COLumbus  3774 





Walter  A.  Putter,  Prea. 

Library  Stock  Scenes 
New  York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant    8181    1133    No.    Bronson   Ave. 

Studio  For  Rent 

Large     or     small     stage,      very     well 

equiped  with  Ughts,  scenery  and  props. 

Reasonable    Rent. 

Vitagraph  Studios 

1400    Locust    Ave.,    Brooklyn 
Tel.    Navarre   4800 





220  WEST 42^-^  STREET 




Wednesday,  December  28,  1927 



Borne  doubt  with  exhibs  whether  It's  policy  to  use  lengthy  trailers 
Wirrylng  one  or  more  of  the  kick,  climaxes  In  coming  pictures  prior  to^ 
exhibition.     Some  claims  it  hurts  biz -and   have   eliminated  those  wlty 
Lthrlll  scenes. 

Which  explains  the 
rapid  growth  of 


^^The  Press  Sheet  of  the  Screen^^ 

When   a  new 

on  a  trailer 
sitting  mp 

spaper  comments 

ervice  its  worth 
d  taking  notice* 





Something  unique  in  film  advertising 
is  the  advance  feature  service  just  inaug- 
urated at  the  Majestic  Theatre. 

In  reality  an  "animated  ad,"  the  film 
announcing  the  coming  photoplay  at- 
tractions for  that  theatre  gives  a  peppy 
glimpse  of  the  stars  and  locale  of  the' 
story,  v\ath  just  enough  action  to  arouse 
one's  curiosity  w^ithout  "giving  aw^ay" 
the  high  moments  of  the  coming  play. 

From  The  Bulletin, 
Okla.  City,  Okla. 



They  carry  a  ticket  selling  message  to  the  entire  family  in  your  naborhood 
or  town.  The  increasing  importance  of  ADVANCE  TRAILER  SERVICE 
to  every   exhibitor,  large  or   small,  has  been  acknowledged  everywhere. 

Distributing  for  the  entire  country  from 

New  York 



LABORATORIES— Bronx,  New  York  City 

Clip  the  coupon  for  further  details 

■  ^  ^  ^m  mm  ^^  b  ■>  m  ^  ^m  w^  w^  ■■  a^  ^  ■■  ■■  ^b  ■■  ^  ^  ^  ^  ^  ^  mm  ^  m 

729  Seventh  Avenue,  New  York,  N.  Y. 


Kindly  supply  me,  without  obligation,  complete 
information  regarding  Advance  Trailer  Service. 




OAlLY      Wednesday,  Jan.  11,  1928 


28  Stars,  Featured  Players  at  Fox 

Accommodation  for  36  Pictures  Yearly  Sought  by  Tiffany-Stahl  Studio — Pathe   Reported  Postponing 
Serial  Production  Until  July— Mannon  is  New  President  of  Tec- Art — Other  News  from  Studios  by  Wire 

Largest  Stock  Company  Ever 

Assembled  is  Claim  Made 

Twenty-eight  stars  and  featured 
players  are  under  contract  to  Fox, 
for  several  years,  under  the  com- 
pany's policy  of  planning  production 
for  five  years  ahead.  The  company 
claims  the  largest  permanent  stock 
company  ever  assembled,  and  an- 
nounces that  other  names  are  to  be 
added  to  the  roster  in  the  near  fu- 

Stars  and  featured  players  under 
long  term  contracts  are:  Janet  Gay- 
nor,  Madge  Bellamy,  Lois  Aloran, 
Edmund  Lowe,  Earle  Foxe,  Victor 
McLaglen,  Charles  Farrell  and 
George  O'Brien.  Virtually  all  of 
these  players  came  into  prominence 
during  the  past  year  or  two. 

Among  the  newer  faces  to  be  seen 
in  Fox  pictures  during  the  next  five 
years  are  Nancy  Drexel,  formerly 
known  as  Dorothy  Kitchen,  whose 
first  big  role  will  be  in  "The  4  Dev- 
ils," production  of  which  has  just 
started;  June  Collier,  who  appeared 
in  "East  Side,  West  Side,"  and  who 
is  in  John  Ford's  forthcoming  pic- 
ture, "Four  Sons;"  Sally  Phipps, 
leading  woman  of  "High  School 
Hero,"  who  will  be  seen  in  six  pro- 
ductions during  the  coming  season; 
Marie  Casajuana,  winner  of  the  Fox 
Films  contest  for  the  most  beautiful 
girl  in  Spain,  who  is  seen  first  in 
"A  Girl  in  Every  Port;"  Lia  Tora, 
winner  of  the  Fox  beauty  contest  in 
Brazil,  who  is  scheduled  to  play  the 
lead  in  a  forthcoming  picture,  and 
Caryl  Lincoln,  who  is  playing  oppo- 
site Tom   Mix. 

Included  in  this  announcement  of  new  con- 
tract players  comes  word  that  Fox  is  develop- 
ing a  new  cowboy  star.  He  is  Rex  King, 
"discovered"  by  Modest  Stein,  the  illustrator, 
while  attending  a  recent  rodeo.  He  will  ap- 
pear in  three  pictures  during  the  current  sea- 
son  according   to    present   plans. 

Other  leading  men  who  will  make  pic- 
tures under  the  Fox  banner  for  the  next  two 
years  are  Charles  Morton,  who  plays  the  male 
lead  in  "The  4  Devils;"  George  Meeker, 
who  appears  in  "Four  Sons,"  and  who  has 
been  selected  for  the  lead  in  "The  Escape;" 
Nick  Stuart,  featured  in  "High  School  Hero;" 
David  Rollens,  another  extremely  youthful 
actor,  and  Barry  Norton,  of  "What  Price 
Glory,"  who  will  also  be  seen  in  one  of  the 
prominent  characterizations  of  "The  4 

Margaret  Mann,  the  "60-year  old  Cinder- 
ella,"   will    continue    under    the    Fox    banner. 

Other  players  who  will  be  members  of  the 
Fox  stock  company  for  a  long  period  of  time 
include  Farrell  MacDonald,  who  soon  will  be 
starred  in  his  own  right;  Sammy  Cohen  and 
Ted  McNamara,  Tyler  Brooke,  Marjorie 
Beebe  and  Nancy  Carroll,  whose  services 
will  be  divided  between  Paramount  and  Fox. 

Columbia  Signs  Roland  Drew 
Roland  Drew  has  been  signed  by 
Columbia  for  "Raffles,"  which  is  to 
star  Estelle  Taylor.  R.  William  Neill 
is  directing  the  picture  under  super- 
vision of  Earl  Hudson,  who  made 
the  adaptation.  Lilyan  Tashman  re- 
cently was  added  to  the  cast. 

Griffith's  Bids 

Present  contract  of  D. 
W.  Griffith  with  United 
Artists  prevents  him  from 
considering  two  attractive 
English  offers. 


Eleven  players,  five  of  them  young 
women  and  six  young  men,  are 
designated  by  Jesse  L.  Lasky  as 
Paramount's  "stars  of  tomorrow," 
with  announcement  they  will  be 
given  greater  opportunities  to  star 
next  year. 

Lorelei  Lee,  upon  completion  of 
a  personal  appearance  tour,  will  b- 
co-starred  in  a  series  of  "gold-dig- 
ger" comedies  with  Louise  Brooks, 
(.Continued    on    Page    S) 

Complete   "Finishing   Touch" 

"The  Finishing  Touch"  is  the  title 
of  the  latest  Stan  Laurel-Oliver  Har- 
dy comedy  for  Hal  Roach.  Ed  Ken- 
nedy and  Dorothy  Coburn  are  also 
prominent  in  the  cast. 

Pathe  Postponing  Serial 
Production,  Report  Says 

Pathe  is  reported  discontinuing  its 
serial  unit  until  July.  Spencer  Ben- 
net,  serial  director,  may  transfer  his 
activities  to  feature  direction  at  the 
De  Mille  studios. 

Added    to    Colleen    Moore    Film 

Eugenie  Besserer  has  been  added 
to  cast  of  "Lilac  Time,"  new  Colleen 
Moore  picture  for  First  National. 

Schedules  Switched  for  Wampas 

Location  trips  are  being  re-ar- 
ranged to  permit  all  stars  and  play- 
ers who  wish  to  do  so  to  attend  the 
Wampas  frolic  and  ball  Feb.  25. 

Cast  in  "Phyllis"  Role 

Lilyan  Tashman  has  been  signed 
for  a  role  in  "Phyllis  of  the  Follies," 
which    Universal    is    producing. 

T-S  Adds  Two  Players 

Mary  McAllister  and  Gene  Cor- 
rado  have  been  cast  in  "The  Devil's 
Skipper,"    Tiffany-Stahl    production. 

$250,000  ON  ITS  STUDIO 

Accommodation  of  36  pictures 
yearly  is  the  goal  set  by  Tiffany- 
Stahl,  which  will  spend  $250,000  re- 
modeling  and   enlarging   its   studios. 

Additional  stages  and  office  ac- 
commodations are  planned  under  the 
building  program.  Curtis  Benton 
has  been  appointed  assistant  to  Ray- 
mond Schrock. 

Ben  Lyon  Injured 

Ben  Lyon  was  slightly  injured 
Monday  when  an  aeroplane  owned  by 
Reginald  Denny  crashed  at  San  Bern- 

Richard  Schayer  Renews 

Richard  Schayer,  who  writes  the 
screen  plays  and  continuities,  has  been 
given  a  new  contract  by  M-G-M. 

Marin   Arrives  on    Coast 

Ned  Marin  has  arrived  from  New 
York  to  take  over  his  new  duties  as 
a  production  supervisor. 

Haver,  Varconi  in  "Tenth  Ave." 

William  de  Mille  is  to  direct 
"Tenth  Avenue,"  in  which  Phyllis 
Haver  and  Victor  Varconi  will  play 
the  leads. 

Pike  Signed  by  Columbia 

Samuel  B.  Pike  has  been  signed 
by  Columbia  to  prepare  continuity 
of  a  story  tentatively  titled  "Virgin 

Succeeds  Dagostino 
as  President  of  Tec-Art 

Albert  T.  Mannon,  former  vice 
president,  has  succeeded  Albert  Da- 
gostino  as  president  of  Tec-Art,  who 
resigned.  J.  Boyce  Smith  is  vice 

Cast  in  Compson  Film 

Margaret  Livingston  is  playing  a 
lead  in  "Loves  of  Liane,"  in  which 
Betty  Compson  is  starring  for  Co- 

Dugan  Appearing  in  Film 

William  Francis  Dugan  plays  a 
role  in  "The  Law  of  Fear,"  his  first 
screen  original,  which  Jerome  Storm 
is  directing  for  FBO  with  Ranger, 
dog  star. 

Davidson's  Next  Titled 

Title  of  Max  Davidson's  new  M- 
G-M  comedy,  formerly  called  "Papa 
Get  Your  Gun,"  has  been  changed 
to  "Dumb  Daddies."  Davidson  is 
supported  by  Viola  Richard  and 
Gene  Morgan. 


End  of  the  jazz  age,  so-called,  ant 
a  "wholesome,  genuine  era  of  uii 
spoiled  youth"  is  the  trend  on  th' 
screen,  states  Jesse  L.  Lasky,  Para 
mount  production  chief  in  outlinini 
plans  to  co-star  Fay  Wray  and  Gar; 
Cooper  as  "Paramount's  gloriou 
young  lovers." 

The  first  starring  picture  to  b 
made  by  the  new  team  is  a  pictun 
of  circus  life  which  is  to  be  started 
next  month  under  direction  of  Row! 
land  V.  Lee.  Both  appear  in  "Th 
Legion  of  the  Condemned,"  whicl 
William  Wellman  now  is  complet 


New   Role  for   Bosworth 

Hobart  Bosworth  has  been  assignjl 
ed  a  role  in  "Hangman's  Noose,"  ill 
which  William  Farnum  is  to  retur,| 
to  the  screen  under  the  Fox  banner  j 

Stone  Story  for  Madge  Bellamy 

"The    Sport   Girl"   by   John    Ston| . 
will    be    Madge    Bellamy's    next    fo 
Fox.     John    Stone   wrote    the    stor} 


Writing    Daniels'    Script 

Ethel  Doherty  is  writing  adapl 
tion  of  "Hold  Everything,"  Bee 
Daniels'   next  vehicle. 


Boteler  Continues  Free-Lancing 

Wade  Boteler  will  continue  a  sa^ 
isfactory  free-lance  career  begun  si' 
months  ago.  After  several  years  ur 
der  contract  to  Douglas  McLea 
Prod.  Boteler  undertook  in  sequenc 
engagements  with  Fox,  First  Ne 
tional,  De  Mille,  TifiFany-Stahl  an 

FBO   Casts    Bessie   Love 

Bessie  Love  has  been  cast  in 

title  role  of  "Sally  of  the  Scandals,] 

which   Lynn    Shores   is   directing   fc 





'itie  I 

Managing  Players 

Billy  Wilkerson  has  ended 
his  association  vrit^  Demmy 
Lamson  and  is  now  managring 
players,  writers  and  directors 
and  handling  advertising  as 
well.  Included  on  his  roster 
are  Lucien  Littlefield,  Phillip 
Strange  and  Edmund  Bresse. 
Wilkerson  recently  produced 
some  shorts. 




Wednesday,  January  11,  1928 

— .ggg^ 


Paramount  "Stars  of 
Tomorrow"  Named 

(Continued  from  Page  4) 

another  of  the  five.  The  others  are 
Nancy  Carroll,  Mary  Brian  and  Fay 
W'ray.  The  last  named  is  to  be 
ro-starred  with  Gary  Cooper. 

The  six  men  chosen  are:  Gary 
rooper,  James  Hall,  Richard  Arlen, 
Charles  Rogers,  Lane  Chandler  anc 
I  "ck   Luden. 

Barker  to  Make  Special 

John  M.  Stahl  announces  that 
Tiffany-Stahl  Productions  has  now 
in  tlie  course  of  preparation  a  story 
fur  Reginald  Barker  which  is  to  be 
a  special  on  this  year's  program.  The 
title,  subject  and  cast  will  be  forth- 
oiming  very  shortly. 

Hallor  Engaged  in  "The  Clash" 

Ray  Hallor  has  been  engaged  by 
(  hristy  Cabanne  for  the  Tiffany- 
Si  ahl  production  "The  Clash."  The 
I  .;st  includes  Antonio  Moreno,  Claire 
Windsor,  Eddie  Gribbon,  and  Sally 

Ralston  Film  Starts 
Esther  Ralston  has  begun  work  on 
"Nothing  Ever  Happens."  Frank 
Tuttle,  who  is  directing  also  is  author. 
Adaptation  was  made  by  Florence 
Ryerson  who  collaborated  with  Ray- 
mond Cannon. 

Evans  Titling  Jap  Film 

Montgomery  Evans,  II,  is  editing 
and  titling  "The  Street  Juggler,"  six 
reel  Japanese  film,  which  is  to  be 
released   to   Little   Theaters. 

Dolores    Del    Rio    111 

Dolores  Del  Rio,  suffering  from 
lung  congestion,  has  been  ordered  to 
take  a  rest  at  Palm  Springs.  This 
necessitated  cancelling  her  location 
trip  with  "The  Red  Dancer  of  Mos- 
cow"  company. 

Finish  Shooting  "The  Mad  Hour" 

January  3rd  saw  the  completion  of 
photography  on  the  new  Robert 
Kane-Allan  Dwan  production  for 
First  National,  "The  Mad  Hour," 
from  Elinor  Glyn's  novel,  "The  Man 
and  the  Moment."  Joseph  C.  Boyle 
directed.  The  picture  went  immedi- 
ately into  the  cutting  room.  Tom 
Geraghty  wrote  the  continuity.  The 
cast  includes  Sally  O'Neill,  Larry 
Kent,  Donald,  Reed,  Alice  White 
Norman  Trevor,  Lowell  Sherman  and 
Eddie    Clayton. 

Bayside  Theater  Reopens 

Bayside,  N.  Y.— The  Bayside, 
closed  for  extensive  alterations  and 
installation  of  a  new  organ,  has 

Cleveland  Unions  Plan  Ball 

Cleveland — Stagehands,  operators 
and  musicians  will  hold  their  first 
local  annual  theatrical  ball  on  the 
niffht  of  February  16th  in  the  Audi- 
lorium.  All  proceeds  will  go  to  the 
support  of  the  aged  members  of  the 
unions  of  the   state. 

Close    Missouri    House 

Columbia,  Mo. — Consolidated  The- 
aters has  closed  the  Hall  as  it  has 
proved   an    unprofitable    investment. 

Fox  Film  Party  Feb.  25 
at  the  Roosevelt  Hotel 

The  annual  ball  of  the  employees 
of  Fox  will  take  place  this  year  at 
the  Roosevelt.  The  date  is  Feb.  25. 
Eddie  Cantor  will  be  m.aster  of  cere- 
monies. There  will  be  a  midnight 
supper,  all  night  dancing  and  an  elab- 
orate program  of  talent  drawn  from 
musical  comedies  now  playing  in  New 
York.  Douglas  Tauszig  is  chairman 
in   charge  of  arrangements. 

N.  Y.  Public  Library 
Creates  Picture  Section 

Through  cooperation  of  the  Hays 
organization,  the  New  York  public 
library  is  establishing  a  motion  pic- 
ture library  for  general  public  use. 
Arrangements  have  Been  made  with 
the  various  producing  companies  to 
supply  the  library  with  desired  ma- 
terial from  time  to  time.  An  effort  is 
being  made  to  salvage  as  many  of  the 
early  press  books  and  still  photo- 
graphs of  outstanding  productions  as 
possible.  There  has  been  a  demand 
from  various  quarters  for  material 
on  old-time  productions  such  as  those 
of  D.  W.  Griffith  and  Mary  Pickford, 
which  now  is  unavailable. 

"My    Best    Girl"    Breaks    Record 

"My  Best  Girl"  broke  the  house 
record  of  the  4,000  seat  Rochester 
Rochester,  N.  Y.,  the  week  endin' 
Jan.  7th,  according  to  Thomas  D. 
Soriero,  managing  director  of  the 
Rochester,  who  was  in  New  York 

Pueblo  Theater   Bankrupt 

Pueblo,  Colo. — Voluntary  petition 
in  bankruptcy  has  been  filed  by  the 
Pueblo  Amusement  Co.,  owner  of  the 
Rialto  here.  The  theater  has  been 
closed  for  a  month.  Jan.  13  has  been 
set  for  presentation  of  claims  by 

Paul  Moore  to  Coast 

Detroit — Paul  Moore,  manager  of 
the  Palace  and  general  publicity  di- 
rector for  the  Grand  Riviera,  La 
Salle  Garden,  and  other  houses  of 
the  Munz  Theatrical  Enterprises,  has 
left  for  Los  Angeles  to  take  up  his 

"Cincy"    Branch    Moving 

Cincinnati — The  Paramount  ex- 
change is  planning  to  move  to  its 
own  building  on  the  new  Parkway 
near  Grant  St.  about  Feb.  15  The 
branch  at  present  is  in  the  Broad- 
way Film  Bldg. 

Van  Praag  on  First  Tour 
Morton  Van  Praag,  newly  ap- 
pointed sales  director  for  Universal's 
western  division,  embracing  all  ter- 
ritory west  of  the  Mississippi,  and 
Chicago,  has  left  New  York  on  his 
first  swing  around  his  territory.  He 
will  be  on  the  road  for  a  month  or 
six  weeks. 

$100,000   Improvements 

Omaha — Work  of  remodeling  the 
World  under  management  of  Arthur 
Frudenfeld  has  begun,  and  it  will  be 
completely  refurnished  and  redecor- 
ated at  a  cost  of  $100,000.  The  stage 
will  also  be  equipped  with  new  scen- 

l/iis  is  Mr.  Eisman, 
the  gentleman  who 
is  interested  in  edu- 
cating me.  I  never 
think  of  callinghim 
by  his  first  name,  if 
I  call  him  anything 
at  all, 


and  not  even  that  if 

the  place  is  public. 

Mr.  Eisman  has  al- 

v^^ays  had  something 

interesting  to   talk 

about;  for  instance  the  last  time  he 

was  here  he  gave  me  quite  a  nice 
emerald  bracelet. 

Mr.  Eisman  and 
Dorothyand  I  want 
to  meet  you  and  all 
the  nice  people  in 
your  city.  We  know 
you  will  love  us. 


p.  S. — We're  in — 



Paramount's    Sparkling    Special 




Wednesday,  January  11,  192J 


Changes    in    Ownership 

Claremont — Termont,  sold  to  Fred  Sharby 
by   R.   G.   Steams. 

New  Theaters 

Highland   Park— The  Park. 

Changes   in    Ownership 

Cranbury — Palace  ;  Linden — The  Linden,  sold 
to  Theo.  Gumberg  by  B.  Cohen;  Newark 
— Mayfair,  (formerly  Rivoli),  sold  to  Mr. 
Kridell  by  Mr.  Rosenthal ;  Nutley  — 
Franklin,  sold  to  M.  Kutinsky  by  Mr. 
Brodsky ;  Ridgefield  Park — Rialto,  sold  to 
Sobelson  &  Rosassy  by  C.  &   V.  Amuse  Co- 

Bayonne — Opera  House  and  Strand ;  Belle- 
ville— ^Alpha  ;  Bound  Brook — Palace  ;  Cape 
May— Odd  Fellows  Hall;  Carlstadt — ^City  ; 
Clifton— The  Clifton;  Cranford — The  Cran- 
ford ;  Dover  Plains — Herberts  Hall ;  East 
Orange — Brighton  and  Lyceum;  Fairview 
— -The  Fairview;  Hackensack  —  Eureka; 
Hoboken— City ;  Irvington — City;  Jersey 
City — Liberty  and  Lyric  ;  Lodi  Township — 
Regal ;  Maple  Shade — Capitol ;  Newark. — 
Clinton  Square,  New  Amsterdam,  Olympia 
and  Warren  Square;  Orange — Bijou  and 
Royal;  Passaic — Playhouse;  Paterson — Ly- 
ceum ;  Tiffany — The  Tenafly ;  Verona — 
The  Verona ;  Westfield — Playhouse ;  Wood- 
cliffe — The  Woodcliffe. 


New  Theaters 

Brooklyn — ^Madison,  Myrtle  &  Wyckoff  St. ; 
New  York  City — AUerton,  Allerton  Ave- 
nue ;  Ward,  Westchester  &  Ward  Ave. ; 
Richmond  Hill,  L.  I. — ^^State;  Westbury, 
L.  I. — Westbury;  New  Rochelle — Main 
Street ;    Rochester — The   Rochester. 

Changes    in    Ownership 
Brookl3m — Belvedere,   sold   to    Mr.    Loviti   by 

to  H.  Hopkins  by  H.  Nugent;  College 
Point,  L.  I — Regent,  sold  to  Stearns 
Amuse.  Corp.  by  A.  Stenzler;  New  York 
City — Lyceum,  sold  to  Frank  Koren  by 
J.  Steinkritz;  Movie,  sold  to  G.  W.  Unger 
by  Cons.  Amuse.  Co. ;  Pantheon,  sold  to 
D.  Feldman  by  A.  H.  Amuse.  Corp. ;  Park 
Lane,  sold  to  C.  O'Reilly  by  Universal 
Theaters;  Albany — Central,  sold  to  Mr. 
and  Mrs.  Emig  and  L.  Langdon  by  H. 
Goodman ;  Eagle,  sold  to  A.  Stone  by  Geo. 
Roberts ;  Bainbridge — Lyric,  sold  to  L.  B. 
Aderson  by  W.  B.  Hunt;  Bergen — The 
Bergen,  sold  to  Wm.  Palmanteer  by  Wm. 
H.  Ingram;  Cleveland — Home,  sold  to 
Moses  P.  Robare  by  C.  F.  Taylor;  Dun- 
dee— Beekman,  sold  to  Paddock  &  Stalker 
by  A.  C.  BeUs;  HoUey — Hollywood,  sold 
to  Max  Schaier  &  Samuel  Tischkoff  by 
A.  Aaronowitz ;  Hudson — Park,  sold  to 
Frieder  &  Grossman  by  Edwin  Zincke ; 
Lackawanna — Central,  sold  to  Wm.  Shaw 
by  W.  F.  Babcock;  Millerton  —  Opera 
House,  sold  to  R.  F.  Shaffer  by  Mr.  Stew- 
art ;  Mohawk — Bates  Opera  House,  sold  to 
Harkins  &  Murphy  by  H.  A.  Monroe; 
Niagara  Falls  —  Amendola,  sold  to  Nick 
Johnson  by  Martina  Bros. ;  Columbus,  sold 
to  Joseph  Biamonte  by  Tony  Travis; 
Oswego — State,  sold  to  M.  L.  Osborne  by 
J.  E.  Cordingly;  Syracuse — -Model,  sold  to 
Nathan  Wallace  by  R.  T.  Stevens ;  Rose- 
bank.  S.  I. — Lyric,  sold  to  Mr.  Goldman 
by  Mr.  Greenwald ;  Woodridge — Labor  Ly- 
ceum, sold  to  Mrs.  M.  Gersh  by  B.  Cosor. 


Brooklyn — ^American,  Art,  Casino,  Eden, 
Ideal,  Naby  and  Whitney;  Astoria,  L.  I. 
— 'Franklin  ;  Bayshore,  L.  I. — Carleton  ; 
Bayside,  L.  I. — The  Bayside ;  Bridgehamp- 
ton,  L.  I. — Community;  Farmingdale,  L. 
I. — Palace;  Jamaica,  L.  I. — ^Comedy;  Mas- 
peth,  L.  I. — Arion  and  New  Columbia ; 
Port  Washington,  L.  I. — Nassau  ;  Webster, 
L.  I — City; New  York  City — Academy,  E. 
Houston  St. ;  Globe,  Eighth  Ave.  ;  Picture 
House;  Prospect  Paace;  Regent,  E.  81st 
St. ;  Verona ;  Washington,  Amsterdam 
Ave.;  Windsor,  51st  and  Third  Ave.; 
Westchester;  Cedarhurst  —  Playhouse; 
Elizabeth — Victory;  High  Falls  —  Fall 
View  ;  Howells — Rustic  ;  Kinderhook— Op- 
era ;  Maybrook — Sweeney's  Hall ;  Morris- 
town — Palace;  Mt.  Kisco — -Playhouse;  Mt. 
Vernon — Embassy  ;    Peekskill   —    Colonial ; 

Pine  Island — ^Pine ;  Rosendale  —  Casino  ; 
Saranac  Lake  —  New ;  South  Beach  — 
Strand  ;  Woodstock  —  Fireman's  Hall ; 
Yonkers — Park  and  Riverdale. 

New  Theaters 

iStatesville — Dunbar. 

Changes  in   Ownership 

Ayden — ^Princess,  sold  to  J.  C.  Andrews  by 
W.  M.  McKinney;  Bessemer  City — Palace, 
sold  to  Bean  &  Plummer  by  E.  L.  Car- 
roll; Carrboro — West,  sold  to  G.  H.  Ray 
by  L.  R.  Clarke;  Chapel  HiU — Pickwick, 
sold  to  S.  J.  Brockwell  by  W.  S.  Rober- 
son ;  Mt.  Croghan — ^Audit,  sold  to  T.  L. 
Sullivan  by  S.  P.  Gardner;  Charlotte — 
Strand,  sold  to  John  Callman  by  Roy 
Williford;  Kinston — People's,  sold  to  E. 
L.  Lewis  by  G.  W.  Logan;  New  Bern — 
Globe,  sold  to  E.  L.  Lewis  by  G.  W.  Lo- 
gan ;  ISalisbury — Strand,  sold  to  Forsythe 
Amuse  Co.  by  Aro  Amuse  Co. ;  Sparta — 
Warren,  sold  to  Rex  Mitchell  by  Dalton 
Warren;  Tryon — Strand,  sold  to  Mr.  Sikes 
by  R.  W.  Earley;  Warsaw — Rose,  sold  to 
L.  P.  Stanley  by  E.  L.  Anderson ;  Winston 
Salem — ^Rex,  sold  to  Sams  &  Craver  by  W. 
S.  Scales. 


Chapel  HiU — Pickwick. 

New  Theaters 
Langdon — Grant ;   Merricourt — Grand. 
Alexander — Gem,    sold    to    A.    Toenberg    by 
Wm.     Gunther;     Self  ridge— The     Selfridge, 
sold  to  J.  B.  Smith  by  C.  E.  Belden ;  Tap- 
pen — Union,    sold    to    Raymond    Grim    by 
Fred  Goode:  Watford  City — Grand,  sold  to 
Christensen  &  Co.  by  M.  A.  Espeland. 


Baker — Movie  ;  Bathgate — Movie ;  Churches 
Ferry  —  Movie  ;  Forman  —  The  Forman ; 
Hope — ^Cozy  ;  Hamilton — Paxman  ;  Penn — 
Penn  Opera  Co. ;  Rolette — -Grand. 

New  Theaters 

Frazeyburg — -Palace. 


Akron — -Gem ;  Cleveland — Astor  and  Variety  ; 
Lima — ^Schine's   Ohio  ;   Toledo — New   State. 


Cleveland — ^Shaw-Hayden. 




Changes  in   Ownership 

Bellaire — (Olympic  and  Temple,  sold  to  A.  C 
Constant  by  Spragg  Amuse  Co.  ;  Blooiil 
ingburg — Rialto,   sold   to   Walter   Storts  b 

A.  M.  Ogan ;  Cleveland — Amphion,  sold  t 
Paul  Hurayt  by  Mike  Hudac;  Ridge,  sol 
to  Mr.  &  Mrs.  L.  P.  Stinchcomb  by  J.  All 
tanoff;  College  Comer — Gayety,  sold  t 
Chas.  Randle  by  John  C.  Stout;  Columbu 
— Hollywood,  sold  to  W.  C.  Chesbrough  b 
Horton   Bell ;    Conneaut — Main,   sold  to  C 

B.  Clark  by  J.  Freeman;  Hamler — Paul' 
sold  to  J.  P.  Fredericks  by  Mr.  Nutter 
Ravenna — Strand,  sold  to  H.  Rosenthal  b 
J.  Palfi;  Seville — ^Home,  sold  to  F.  O.  Fod 
ter  by  Thomas  Lee;  West  Lafayette- 
Grand,   sold  to  E.   Henry  and  A.   Sattoris 


Bloomingburg — Rialto  ;    College    Comer — Th 
College  Corner;  Coming — Majestic;  Fn 
lin — Warren      (formerly      Ridge)  ;      Lima- 
Qulina ;   Tuppers  Plains— High  School. 


New   Theaters 

Avant — ^Gem ;    Sasakwa — Folly. 

Changes  in  Ownership 

AUen — Majestic,    sold    to    V.    A.    Hardin 
Hunter  &  Roberts;  Bokoshe — Joie,  sold 
Cox   &  Ramsey  by  R.   Ramsey ;   Pi 
The    Panama,    sold    to    Cox    &   Ramsey   blgjj 
R.  S.  Hunt ;  Prague — Savoy,  sold  to  Fran 
Simpson    by    Mrs.    R.    Lanick;    Sasakwa- 
Liberty,    sold   to   L.    S.    Creason   by    S 
Woods ;  Spiro — Dixie,  sold  to  Cox  &  RaiA^ 
sey  by  R.   S.   Hunt;   Stratford — Folly,  sol§^ 
to  J.  H.   Miller  by   Burnett   Bros. 


Jennings — Crystal ;    Wynona — Grand 


Straight  Picture  Policy  is 
Popular  at  Clevelam 

Cleveland,  O. — A.  E.  Ptak  has  dis 
continued  vaudeville  at  his  Lyceun: 
and  adopted  a  straight  picture  policj 
Ptak  says  he  has  lost  nothing  by  th 
change.  In  fact,  he  is  the  gainer,  a 
he  is  attracting  a  better  class  of  pa 
tronage  with  a  straight  picture  polic 
than  he  did  with  a  combination  show 







Small  Enough  to  be  Intimate 



Big  Enough  to  be  Independent 




pe  0 

i«»S  ( 






«  Ar 


Wednesday,  January  11,  1928 





"Ben    Hur" 


Preview  screening  was  given  for 
he  clergy.  About  25  principals  of 
joth  high  schools  were  at  this  screen- 
ng  and  they  liked  the  picture  so  well 
that  they  gave  short  talks  in  their 
■espective  assemblies  urging  students 
o  see  the  picture. — C.  Clare  Woods, 
Colorado,  Pueblo,  Colo. 

"The  Big  Parade"    ^ 

Veterans  of  the  U.  S.  government 
hospital  and  the  old  soldiers  of  the 
Confederacy,  attended  the  show  in  a 
body  on  Saturday  afternoon  of  the 
second  week.  This  stunt  was  spon- 
sored by  "The  Tribune-Item"  and 
secured  considerable  free  space. 
Higgins  Tours,  Inc.,  furnished  four 
new  buses  to  transport  60  veterans, 
12  nurses  and  three  doctors  from  the 
hospital  to  theater.  The  buses  were 
met  at  the  New  Orleans  side  of  the 
ferry  by  band  of  36  pieces  in  full 
uniform. — Marian  Farrera,  Strand, 
New  Orleans. 

"The  Drop  Kick" 
(First  Nafl) 
Gave  college  night  at  the  first 
evening's  show.  About  200  students 
turned  out  and  made  things  lively 
through  college  yells  and  songs  from 
the  stage,  under  the  leadership  of 
their  cheer  leader. — Capitol,  Victoria, 
B.    C. 

"Get  Your  Man" 

Over  100  window  cards  were  dis- 
tributed two  weeks  in  advance  of 
picture.  These  cards  were  adaptable 
to  any  window  reading,  "Get  Your 
Man  neckties,  cigars,  shirts."  Of 
course  the  suggestions  on  the  cards 
were  those  of  that  particular  store. — 
E.  E.  Collins,  Queen,  Galveston,  Tex. 

"Helen  of  Troy" 
(First  Nat'l) 

Two  weeks  before  showing,  125 
special  24-sheet  teasers  were  posted. 
The  stands  were  blank  except  for 
the  word  "Private,"  the  three  initial 
letters  of  "Helen  of  Troy,"  arranged 
under  each  other  so  that  they  spelled 
'Hot"  and  a  large  exclamation  point. 
A  week  in  advance  the  blank  spaces 
were  filled  in  so  that  the  title  of  pic- 
ture occupied  the  entire  boards. 
Ballyhoo  took  the  form  of  a  float  on 
the  occasion  of  a  championship  foot- 
ball game.  With  the  cooperation 
of  an  auto  truck  agency,  put  a  minia- 
ture Foster  &  Kleiser  24-sheet  on 
wheels  and  sent  it  over  the  city 
streets  for  a  week.  With  the  coopera- 
tion of  drug  stores  fifty  book  win- 
dows displays  were  obtained.  A 
special  poster,  a  part  of  which  was 
a  partly  cutout  full  length  figure  of 
Maria  Corda  in  a  revealing  Helen 
costume,  war,  used  in  each  window 
together  with  enlarged  stills  and 
copies  of  the  photoplay  edition  of 
the  Erskine  novel.-- -Million  Dollar, 
Los  Angeles. 

Loew's  Net  $1,257,054  for 
12  Weeks  Ended  Nov.  20 

Net  profit  of  Loew's,  Inc.,  for  the 
12  weeks  ended  Nov.  20  was  $1,257,- 
054,  according  to  statement  of  David 
Bernstein,  vice  president  and  treasur- 
er. Operating  profit  was  $2,121,666 
with  $864,612  written  off  for  deprecia- 
tion and  taxes. 

Quota  Films  or  Penalty 
Under  Hungarian  Decree 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Enterprises  import- 
ing 20  films  annually,  averaging  1,500 
meters  each  are  required  to  produce 
or  cause  production  in  Hungary  of 
one  film  of  similar  length  for  each  20 
films,  under  a  new  decree,  or  pay  a 
special  tax  of  20  pengoes  (approx- 
imately $3.50)  per  meter  for  foreign 
films  censored.  This  would  be  in 
addition  to  existing  taxes.  Provisions 
of  the  decree  are  outlined  to  the  M. 
P.  Section  of  the  Dept.  of  Commerce 
in  a  cablegram  from  Trade  Com- 
luissioner  Canty. 

Evangelist  Hired  in  Iowa 
to  Fight  Sunday  Shows 

Villisca,  la. — Opponents  of  Sunday 
shows  have  raised  a  fund  and  have 
secured  the  services  of  Evangelist 
Harper  to  help  close  the  theaters  on 
Sunday.  In  retaliation,  champions 
of  Sunday  shows  have  filed  charges 
against  oil  stations,  candy  kitchens 
and  drug  stores  which  also  are  viola- 
ting the  "blue"  law.  Practically  every 
person  in  the  town  has  aligned  him- 
self On  one  side  or  the  other.  The 
situation  here  is  typical  of  that  in 
many  Iowa  towns  where  the  Sunday 
show  question  is  being  agitated. 

Ohio  Unit  Drops  Fight 
to  Get  Fight  Films  Passed 

Columbus,  O.— No  further  action 
to  get  the  Tunney-Dempsey  fight  pic- 
tures passed  in  Ohio,  will  be  taken 
by  the  state  exhibitor  unit,  says  Wil- 
liam James.  Although  Federal  Judge 
Hough  of  Cincinnati  ruled  that  "any 
fight  film  made  within  the  state  is 
legal  in  Ohio  insofar  as  exhibition  is 
concerned,"  Chief  of  Censors  John 
L.  Clifton  continues  to  refuse  to  re- 
view the  fight  pictures.  And  as  no 
picture  can  be  shown  on  a  public 
screen  in  Ohio  without  censorship  ap- 
proval, the  Tunney-Dempsey  fight 
pictures  cannot  be  publicly  exhibited. 
They  have  been  shown  generally, 
however,  at  clubs  and  for  private  ex- 

"Keep  Films,"  U.  S.  is  Told 

Baltimore — Frederick  C.  Schan- 
berger  at  a  hearing  here  withdrew 
his  petition  seeking  recovery  of  the 
Tunney-Dempsey  fight  films,  and 
told  the  government  to  keep  them 
as  "they  are  pretty  old  now,  any 
how."  He  had  charged  the  govern- 
ment with  discriminating  by  pcrnul 
ting  the  films  to  be  shown  at  ex- 
clusive clubs. 

Reopen   Arkansas    House 

Newport,  Ark.— The  Capitol  has 
reopened,  after  being  closed  two 
weeks  for  remodeling  of  the  interior. 

Newspaper  Opinions 

"The   Circus" 

United  Artists 


AMERICAN—*  *  *  Chaplin  has  proved 
his  ability  as  a  director,  and  though  the 
story  is  but  a  series  of  situations  generously 
interpolated  with  "gags,"  who  are  we  to  com- 
plain when  there  is  a  laugh  a  minute  to 
more  than  cover  a  slight  deficit  in  plot  or 
big  dramatic   moment  ?   ♦   *    » 

DAILY  MIRROR—*  *  *  is  a  great  pic- 
ture. Chaplin  is  at  his  best  in  a  riotous 
comedy  with  an  undercurrent  of  pathos.  It's 
certain  to  live  long  and  be  loved.  The  hard- 
est-boiled crowd  in  town  went  to  the  mid- 
night opening  on  Friday  and  laughed  olf 
all   Its   mascara.    *    *    * 

DAILY  NEWS—*  *  *  a  screaming  delight 
from  fadein  to  fadeout.  It  is  a  howling, 
hearty,  happy,  slightly  slap-stick  cinema  pro- 
duction, wherein  the  inimitable  Charlie  gets 
you  more  often  by  a  laugh  than  by  the 
tear.    *    *    * 

EVENING  JOURNAL—*  *  *  It  took 
Charles  Chaplin  two  years  to  film  "The 
Circus,"  *  *  *  and  it  was  worth  waiting  for. 
In  my  opinion  it  is  far  better  comedy  than 
his  last  one,  "The  Cold  Rush."   *  *   * 

EVENING  WORLD—*  *  *  ranks  among 
his  (Chaplin's)  best,  and  in  two  or  three 
spots  it  IS  as  funny  as  anything  ever  put 
upon  the  screen.  To  be  sure,  there  are  a 
few  places  in  it  which  seem  to  drag,  but 
these  doubtless  are  the  result  of  the  ex- 
tremely   high    standard    set    by    the    highlights. 

*  *  Tt 

GRAPHIC — *  *  •  a  strange  conglomera- 
tion, made  up  of  inspired  moments  and 
hoary  movie  stuff.  At  times  there  is  evident 
the  touch  of  genius  that  is  Chaplin's,  and 
still  this  film  story  is  thick  with  aged  pic- 
ture hokum.  Chaplin  has  never  done  better 
work  than  in  three  or  four  episodes  of  "The 
Circus  "    *    *    * 

HERALD-TRIBUNE—*  *  *  There  are 
certain  ones  who  declare  that  "Shoulder 
Arms"  was  a  better  picture  than  "The  Cir- 
cus,"  but  we  find  this  newest  picture  at  least 

as   funny   as   anything   Chaplin  ever   has   done. 

•  «    * 

POST — *  *  *  in  the  entire  course  of  it 
there  is  no  moment  when  its  unity  of  mood 
and  its  fine  economy  of  direction  are  threat- 
ened, or  when  Mr.  Chaplin  is  anything  but 
himself — a  fellow  of  infinite  jest  and  (what 
is  just  about  unique  in  his  profession)  most 
excellent   fancy.    *    *    * 

SUN — *  *  *  A  more  proficient  work  than 
"The  Gold  Rush,"  it  is,  but  wholly  lacking 
in  that  film's  great  flashes;  and  compared 
to  "The  Kid"  and  "The  Pilgrim,"  it  is 
negligible.  But  even  so,  Mr.  Chaplin's  in- 
genious, his  cleverness,  being  what  they 
are,  and  his  ability  to  pile  one  stunt  on  an- 
other being  what  it  is,  "The  Circus"  is  bound 
to   be   classed   as   a   success.    *   *    * 

TELEGRAM—*  *  *  either  because  of  or 
in  spite  of  ignoring  over-salty  tears  in  favor 
of  a  C^oney  Island  madhouse,  impresses  us 
as  the  funniest  theatrical  offering  since  "The 
Gold   Rush."   *   *    * 

TELEGRAPH—*  *  *  while  this  latest 
Chaplin  "epic"  is  an  undoubted  success,  it 
is     inspired     only     in     flashes,     and     somehow 

fails   to   add   greatly   to   the   Chaplin   tradition. 

*  «    * 

TIMES — *  *  *  is  likely  to  please  in- 
tensely those  who  found  something  slightly 
wanting  in  "The  Gold  Rush,"  but  at  the 
same  time  it  will  prove  a  little  disappointing 
to  those  who  revelled  in  the  poetry,  the  pathos 
and    fine    humor    of    his    previous    adventure. 

#  *    « 

WORLD — *  *  *  To  me  "The  Circus"  is 
one  of  the  best  and  most  amusing  of  all 
Mr.  Chaplin's  pictures,  and  it  is  one  of  the 
best  and  most  amusing  largely  because  of  the 
fact  that  it  is  cast  in  that  same  old  mould 
out  of  which  so  many  of  his  earlier  triumphs 
rolled.   *  *   * 

Developing— Printing 

and  TITLES- 

Specializing  in  First  Prints 

35  and  16  m.  m.  equipped 
130  We«t  46th  St.       Bryant  4981 

Freihofer  in  Building 

Race  Against  Stanley 

Philadelphia  —  William  Friehofer 
plans  immediate  construction  on  a 
theater  at  6700  North  Broad  St.  in 
opposition  to  Stanley's  Ogontz.  This 
is  believed  a  retaliatory  move  against 
Stanley  for  invading  the  Frankford 
district.  Stanley  is  preparing  to  build 
a  theater  on  the  site  of  the  old  Em- 
pire at  4952  Frankford  Ave.  Freihof- 
er is  planning  to  start  five  new  the- 
a_ters  throughout  the  city  as  part  of 
his  move.  The  first  of  these  is  at 
2700  North  Broad  St.  for  which  plans 
have  been  drawn  by  Hodgens  &  Hill 
for  a  2,500  seat  house.  Other  the- 
aters will  be  built  in  South  and  West 

Ascher  Receivers  Named 
on  Stockholder  Complaint 

Chicago — Chicago  Title  and  Trust 
Co.  and  General  Abel  Davis  are  re- 
ceivers under  bond  of  $100,000  for 
the  Ascher  Theatrical  Enterprises. 
Theaters  and  other  enterprises  con- 
trolled are  in  receivership  on  com- 
plaint of  Miss  R.  Davis,  stockholder. 

Miss  Davis,  who  says  she  owns 
about  §20,000  worth  of  the  corpora- 
tion's stock,  set  forth  in  her  complaint 
that  the  liabilities  of  the  concern 
are  about  $3,500,000  and  that  although 
the  assets  exceed  the  liabilities  at  a 
fair  valuation  there  is  a  shortage  of 
cash  and  the  concern  is  unable  to 
meet  its  obligations. 

Daniel    Weinberg    Appointed 

Staunton,  Va. — Daniel  H.  Wein- 
berg now  is  serving  as  assistant  gen- 
eral manager  of  Shenandoah  Valley 
Theater  Corp.,  Universal  subsidiary. 
Isaac  Weinberg  is  general  manager. 

The  Shenandoah  firm  operates  for 
the  Universal  Chain  Theaters  Corp. 
of  New  York,  theaters  at  Winches- 
ter, Harrisonburg,  Staunton,  Clifton 
Forge,  Lexington,  Danville  and  Bed- 
ford. Recently  a  deal  was  consum- 
mated at  Danville  by  Isaac  Wein- 
berg for  addition  of  five  new  the- 
aters to  the  chain. 

To  Distributors 


State  Riglit  Buyers 



8  1  3. 










J.    P.    LOCKNEY 




ROBERTSON     COLE    CO..    NOV., 

1920.       LENGTH    6123     FT. 


SOCIETY.    Ltd., 

68   West    56th    St.        Circle   2396 




Wednesday,  January  11,  1928 

Wesco  to  Go  It  Alone, 
Says  Harold  Franklin 

(.Continued    from   Page    1) 

Theaters,  Inc.,  Pacific  Northwest 
Theaters,  North  American  Theaters 
Corp.  and  several  other  chains  which 
control  and  manage  the  most  import- 
ant theaters  along  the  Pacific  Sea- 

Franklin  declared  his  visit  to  New 
York  carried  no  special  significance, 
but  was  his  regular  periodic  trip  here. 
He  spent  several  days  in  Chicago 
prior  to  his  arrival  going  over  data 
concerning  the  Saxe  chain  which  has 
been  taken  over  Wesco  and  will  be 
operated  by  a  subsidiary  known  as 
Midwesco    Theaters. 

"There  is  a  certain  point  reached 
in  theater  operation,"  said  Franklin, 
"when  contact  is  lost.  Theater  oper- 
ation is  not  mechanical  There  are 
many  angles  to  consider,  one  of  the 
most  important  being  the  need  for 
personal  supervision.  And  unless  a 
chain  can  get  supermen — and  you 
of  course,  realize,  how  difficult  that 
is — it  is  important  not  to  permit 
operations  to  spread  over  too  great 
a  territory." 

Wesco  has  been  persistently  men- 
tioned in  connection  with  the  develop- 
ment of  a  national  chain.  Allied  with 
Wesco,  it  is  anticipated  will  be  a 
strong  Middle  Western  fjroup  com- 
posed of  the  Saxe  chain  which  is  al- 
ready in  line,  the  Finkelstein  and 
Ruben  theaters,  the  Skouras  houses 
and  the  Lieber  theaters.  Stanley  has 
been  mentioned  more  frequently  than 
any  other  important  chain  in  connec- 
tion with  Wesco.  Keith-Albee  and 
Orpheum  are  also  reported  to  have 
made  an  oflfer  for  control  of  Wesco 

I  An. 

And  That's  That 


WALTER    WINCHELL    in    "The 
York  Graphic"  supplies  these  as 

...The  front  cover  showing  a  girl 
upstaging  a  Scot  in  his  motor  car 
with  this  comment:  "She'd  walk  a 
mile  from  a  Campbell,"  and  the  ace 
gag  about  the  movie  director  yelling 
to  the  Scotch  actor:  "In  this  scene 
you  give  away  a  hundred  dollars," 
with  the  Scot  replying:  "Where's 
my   double?" 

Ned  Marin  knows  pictures.  Ex- 
tensive training  in  the  distribution 
field  has  given  him  an  insight  into 
exhibitor  and  public  wants.  Ned 
combines  that  knowledge  with  keen 
study  of  the  business,  plus  good 
judgment.  Ned  always  has  had  a 
yen  to  produce.  As  a  production 
supervisor  for  First  National,  he 
gets  his  chance. 

Paul  Terry,  creator  of  and  super- 
vising artist  for  Aesop's  Film  Fables, 
released  by  Pathe,  is  enjoying  his 
first  vacation  in  three  years.  Mrs. 
Terry  and  Paul  are  visiting  the 
Coast,  where  the  artist  began  his  ca- 
reer as  a  newspaper  cartoonist. 

Half  of  Theaters  in  PhiUy 
Territory  Plan  Pathe  Week 

Fifty  per  cent  of  the  theaters  of 
the  Philadelphia  territory,  declared  to 
total  825,  will  join  in  Pathe  week 
Jan.  16,  according  to  Pathe.  First 
runs  to  play  Pathe  features  are  the 
Stanley,  Karlton,  Arcadia,  Palace, 
Earle,  Victoria  and  Globe.  One  hun- 
dred ninety-five  theaters  of  the  terri- 
tory will  play  Pathe  features,  173  will 
show  two  reel  comedies  and  144  will 
play  Pathe  News  or  other  single  reel 
subjects.  Many  of  the  houses,  it  is 
stated,  will  show  all-Pathe  programs. 

23  Houses  in  Schwartz  Chain 

Total  of  houses  in  the  Schwartz 
Greater  New  York  chain  was  raised 
to  23  with  recent  opening  of  the  New 
Schwartz,  Jamaica,  I-.  I. 

Organizing    Film    Group 
Berkeley,    Cal. — Sam    Hume   is    or- 
ganizing   a    film    group    here    which 
will   begin   showings   in    February   on 
the    Little    Theater    plan. 

Executive  ability  is  the  art  of 
convincing  your  wife  that  you  hired 
your  pretty  stenographer  on  account 
of  her  experience. — Alexander  Co- 

Fox  handed  Jack  Raper  a  real 
Christmas  present,  naming  him  to 
management  of  the  Des  Moines  ex- 
change. Everyone  who  knows  Jack, 
his  go-getting  sales  ability  and  real 
personality  is  predicting  big  things 
for  the  branch  under  his  leadership. 

Roanoke   House  Near  Completion 

Roanoke.  Va. — The  American  The- 
ater Building  is  being  finished  here 
by  Sun  Investment  Corp.,  Elmer  D. 
Heins,  president.  Pictures  will  be 
the  principal  entertainment  but  the 
house  will  be  equipped  to  handle 
stage  shows.  Opening  is  scheduled 
in  February. 

Don't  be  surprised  if  this  fellow 
Al    Grey,    who    pilots    Paramount' s 

•oadshow    department,    sells    Lind- 

ergh  the  idea  of  parking  atop  the 
Criterion,     New      York,     to      boost 

'Wings."  Grey  is  like  that.  Wheth- 
er or  not  he  had  anything  to  do 
with  it,  Lindbergh's  flights  are 
booming  biz  for  the  picture  which 
will  hit   about  22   grand   this   week 

n  Philadelphia,  setting  a  record  in 

he   Quaker  City. 

"Where  can  I  get  one  of  these  here 
band  policies?"  wanted  to  know  a 
West  Virginia  exhibitor  while  visit- 
ing a  presentation  booker's  office  in 
New   York. 

Dubinsky  Expands 

Fulton,  Mo. — Barney  Dubinsky, 
manager  of  the  Miller  and  Jefiferson 
at  Jefferson  City,  has  taken  over  the 
Gem  and  Pratt's  Opera  House  here. 

Weather  Affects   Oklahoma 

Enid,  Okla. — Film  business  gener- 
ally has  been  slowed  up  by  the  cold- 
est weather  in  years  throughout  the 
state.  Sales  have  fallen  off  as  well 
as  theater  patronage.  Salesmen  are 
having  a  bad  time  covering  their 
territory  because  of  train  delays  and 
bad   roads. 

Educational  Promises 
Low  Cost  on  Vocafilm 

(Continued    from    Page    1) 

Vocafilm  Corp.,  declared  marketint 
of  the  device  soon  will  be  launched 
through    Educational    exchanges. 

Within  two  weeks  Educational  ex- 
pects to  announce  its  schedule  of 
releases.  Special  Vocafilm  acts  and 
musical  numbers  will  be  released  on 
a  regular  schedule,  and  it  is  likely 
that  within  a  short  time  a  number 
of  Educational's  comedy  and  novelty 
short  subjects  will  carry  accompani- 
ments. Vocafilm  accompaniments 
will  also  be  available  to  producers  of 
features.  Vocafilm  records  now  are 
in  preparation  in  connection  with 
some  popular  current  features,  it  is 

No  charge  will  be  made  for  reg- 
ular servicing  of  Vocafilm  apparatus 
and  no  seat  tax  or  added  fees  are 
involved.  Upkeep  cost  is  declared 

Vocafilm  embraces  the  use  of  the 
standard  projection  machine  and 
film,  together  with  a  sound  record. 
Mechanism  controlling  the  latter  is 
attached  to  the  projection  machine 
with  a  simple  device.  The  sound  is 
then  passed  through  amplifiers  and 
to  a  loud  speaker  in  front  of  the 
screen.  The  company  claims  the 
entire  apparatus  can  be  installed 
quickly  and  easily,  and  one  day's  in- 
struction enables  the  operator  to 
handle  it.  No  structural  changes  are 
necessary  in  the  projection  booth  or 

Vocafilm,  Hochreich  says,  controls 
exclusive  licenses  covering  22  differ- 
ent and  distinct  features  of  phono- 
graphic  talking   films. 

To  Appear  in  Vitaphone  Plays 

Bessie  Love,  Irene  Rich,  May 
MacAvoy,  Hobart  Bosworth,  Conrad 
Nagel,  Clyde  Cook,  Montague  Love, 
John  Miljan,  Mitchell  Lewis  and  Rin 
Tin  Tin  are  to  appear  in  Vitaphone 

International  Students 
to  Assist  Review  Board 

The  National  Board  of  Review  has 
completed  arrangements  to  have 
students  of  International  House,  New 
York,  serve  regularly  on  its  review 
committees.  This  step  has  been  taken 
in  answer  to  the  criticism  that  pic- 
tures misrepresent  the  life  and  man- 
ners of  foreign  nationalities  to  Amer- 
ican audiences  as  well  as  that  they 
often  create  an  unfavorable  impres- 
sion when  shown  abroad. 

International  House  is  a  commun- 
ity center  for  1,500  students,  young 
men  and  women,  studying  at  the 
various  colleges  and  schools  in 
Greater  New  York.  Altogether  they 
represent  60  different  races  and  na- 
tionalities from  all  over  the  world. 

Manchester  House  Reopens 

Manchester,  Conn. — The  Rialto  has 
reopened  after  being  closed  for  sev- 
eral weeks,  and  is  now  under  man- 
agement of  W.  R.  Campbell. 

New   Minneapolis   Dramatic    Critic 

Minneapolis — Merle  Potter  is  new 
dramatic  critic  of  "The  Minneapolis 
Journal,"  succeeding  Carlton  Miles, 
who  now  is  managing  the  Alcazar 
theater,    San    Francisco. 

Government  Probes 
K-A-Orph.  Merger 

(Continued    from    Page    1)  1 

government  to  permit  sponsors  of^ 
such  plans  to  go  ahead  with  their « 
deals  and  then  make  a  case,  but, 
rather,  to  save  time  and  embarrass- 
ment, where  possible,  by  pointing 
out  that  violations  of  law  might 
later  be  seen. 


Consolidated  Offers 
Shares  in  New  Go. 

(Continued    from    Page    1) 

was  formed  in  1924.  It  operates  six 
laboratories  in  New  York.  New  Jer- 
sey and  California.  Details  of  the 
financing  plan  were  outlined  exclu- 
sively by  THE  FILM  DAILY  De- 
cember 19. 

Sales  of  the  company  for  the  ten 
months  ended  Oct.  31,  1927,  aggre- 
gated $6,441,775  against  $7,641,879  for 
the  full  year  of  1926.  Net  earnings 
for  the  full  year  of  1927  are  esti- 
mated at  $4  a  share  on  the  parti- 
cipating preferred  or  $1.50  a  share 
on  the  common,  after  preferred  di- 
vidend requirements.  Herbert  J. 
Yates,  president,  has  contracted  to 
serve  for  five  years,  and  management 
and  control  will  continue  in  the  same 




■K  CI 




Gopyright  Bill  Again 
Introduced  in  Gongress 

(Continued    from    Page    1) 

extends  it  to   the   life  of   the  author 
and  SO  years  thereafter.     The  meas- 
ure provides  various  penalties  for  the 
different    forms    of    infringement,    in-    '    ,1 
eluding    the    making    of    motion    pic- 
tures from  copyright  works.     A  dis- 
tinction   is    made    between    unaware   i  tlie 
and  deliberate  infringement,  the  pen-    utj 
alties    for    the    former    being    consid-    ^' 
erablj'    lighter    than    where    the    of-    , 
fense  was  premeditated.  "'^f 

Sell    Benn   at   Chester 

Chester,    Pa.— The    Benn   has   been    ., 
aken  over  by  Drake  &  Walker  and    . 
jlvill    be    renamed    the    Drake.    Philip   "E" 
Berg,  former  manager  of  the  Temple    Bleed 
at  Camden,  is  in  charge. 

Elk  at  Philly  Sold 

Philadelphia — Morris    Sherman   haj    '-'  K 

bought   the   Elk  from   L.   Chasanov. 

Reopen   Colorado    House 

Aguila,    Colo.^G.    T.    Donnelly 
planning  to  reopen  the  Strand  whicl 
has  been  closed  for  §ome  time. 

Walter    Cook    Active 

Durango,  Colo. — Walter  Cook  ha; 
taken  over  the  America  which  hai 
been  closed  for  a  year,  and  is  push 
ing  alterations  to  prepare  for  at 
early   opening. 




Rauh  Transferred  to  Cleveland 

Cleveland — Millard  Rauh  has  beei 
transferred  from  the  Cincinnati  sale 
division  of  the  Standard,  to  the  Cleve 
land  district. 

Lang   Sponsors   British   Films 

Montreal — Bert  Lang  of  Montre 
and  Frank  O'Neill  of  London,  Eng 
land,  are  collaborating  in  the  send 
ing  to  Canada  of  a  number  of  Bri 
tish  attractions,  including  both  stag 
plays   and    British    film.s. 

I.  D 









OL.  XLIII     No.  10 

Thursday,  January  12,  1928 

Price    5    Cents 

3ig  Business??? 


rxrAY  back  in  the  Spring 
\/\  when  most,  but  not  all  of 
the  sap  was  still  in  the 
rees,  a  hardy  but  mildly  alarm- 
d  group  of  pioneers  (film,  not 
/^estern),  sat  around  a  square 
ible,  face  to  face  with  each 
ther  and  the  gently  irritating 
ut  poignant  reflection  that  all 
ad  drunk  far  too  heavily  from 
he  cup  of  extravagance  and 
hat  expenses  must  be  curtailed. 
Vail  street  was  barking.  Every- 
ody  was  getting  too  much 
loney  but  the  stockholders, 
hose  who  really  owned  the 
ompany.  Something  must  be 
one.  Old  devil  banker  is 
i-acking  the  whip.  Where  shall 
ire  cut? 

First,  the  trade  papers  of 
ourse.  Never  mind  the  eco- 
lomics,  it  is  at  least  a  gesture. 
Jure  they'll  stand  for  it.  Why 
ot?  For  years  they  have  given 
IS  their  hat,  shirts,  coat  and 
lants.  Now  we'll  take  away 
heir  socks  and  perhaps,  if  the 
vinter  is  mild  we'll  grab  ofif 
heir  BVD's,  too.  And  so  it 
vas  decided.  The  agreement 
^^as  formed.  The  "Take  All 
jive  Nothing"  Committee  com- 
nenced  to  function.  "We  must 
conomize"  is  the  penny  wise 
.nd  pound  foolish  answer  to 
his  economic  problem.  Now 
ee  how  it  is  being  done. 

Big  Business??? 

To  the  exhibitor  the  ultimate 
onsumer  is  his  public.  To  the 
)roducer  the  consumer  is  the 
xhibitor.  During  last  year  a 
air  estimate  of  money  expended 
)n  production  —  manufactured 
vith  the  consumer  in  view — is 
ine  hundred  and  twenty-five  mil- 
ion.  During  the  same  time  the 
otal  spent  by  these  selfsame 
nanufacturers  in  advertising  in 
he  recognized  trade  papers  to 
:heir  buyers  was  considerably 
mder  one  per  cent.  Think  of 
t,  and  in  a  business  the  very 
essence  of  which  is  advertising, 
)ublicity  and  exploitation ! 
No    wonder    every    salesman, 

(Continued    on    Page    2) 

545  Projects 

Five  hundred  forty-five  pic- 
ture theaters  involving  an  out- 
lay of  $41,890,900  were  launch- 
ed in  37  Eastern  states  during 
1927,  states  F.  W.  Dodge 
Corp.  There  were  291  theaters 
of  all  other  types,  involving 

Thirty-three  of  the  picture 
projects,  involving  $2,282,200, 
were  launched  in  December, 
while  ten  other  projects,  in- 
volving $2,615,000,  were  an- 
nounced during  the  same 


St.  Louis — -Two  new  theaters  wil' 
be  added  to  St.  Louis's  first  run  total, 
according  to  reports  in  circulation. 
Definite  announcement  on  the  rp 
ported  projects  are  expected  within 
the  next  two  weeks. 

Skouras  Enterprises  is  said  to  be 
planning  a  house  at  Ninth  and 
Locust,  two  blocks  from  the  Am- 
bassador. The  house,  it  is  stated, 
would  seat  between  4,000  and  5,000. 

Plans  also  are  expected  to  mater- 
ialize shortlj^  for  a  theater  with  a 
(Continued    on    Page    2) 



Chicago — National  Theater  Supply 
Co.  saved  exhibitors  $319,970.66  in 
the  buying  of  equipment,  during  the 
first  eight  months  of  operation,  ac- 
cording to  figures  presented  the  firm's 
sales  force  at  the  annual  convention 
in  session  here.  The  company  has 
overcome  what  it  terms  "the  pre- 
judice of  misunderstanding"  and  is 
now  forging  ahead  with  "new  vigor, 
encouraged  by  the  prestige  and  good 
wiil  created  during  the  first  months 
of  its  existence." 

"National  is  strictly  a  service  or- 
ganization" the  company  states.  "It 
has  nothing  to  sell  except  service, 
(Continued    on    Page    8) 


E.  Bruce  Johnson  declared 
yesterday  that  First  Natiorial 
has  not  secured  any  financial 
interest  whatsoever  in  eithei 
Emelka  or  Phoebus.  Control 
of  both  companies  was  bought 
by  J.  Von  Lustig  and  Richard 
Weininger,  fifty  per  cent  part- 
ners with  First  National  in 
Defina,  which  handled  the  F.  N. 
product  in  Germany. 

Berlin  (By  Wireless) — J.  Von  Lus- 
tig and   Richard  Weininger,   Gerrnan 
bankers  who  are  partners  with  First 
National  in  the  Defina,  as  First  Na- 
(Continued    on    Page    2) 

Gest  Arranging  for  N.  Y. 
"Drums  of  Love"  Opening 

Morris    Gest    has    started    prepara- 
tions for  the  New  York  presentation 
of    "Drums    of    Love,"    D.    W.    Grif- 
fith's newest  picture,  which  will  have 
(Continued    on    Page    2) 


Recapitulation  of  feature  releases 
during  1927  show  that  743  pictures 
were  placed  in  distribution.  Accord- 
ing to  the  1928  FILM  DAILY 
YEAR  BOOK,  which  will  appear  in 
a  few  weeks,  this  number  was  divided 
among   39    distributors. 

The     Production     Section     of     the 

new  volume,   which  is   recognized  as 

the    standard    work    of    the    industry, 

this  year  covers  200  pages.     The  ac- 

(Continued    on    Page    2) 

Number  of  Experiments  in 

Work  for  Transmission 

of  Pictures 

Experiments  in  television — transmis- 
sion of  motion  pictures  by  radio — • 
are  being  conducted  by  practically 
every  company  interested  in  produc- 
tion of  talking  pictures.  While  tests 
have  been  reported  with  varying  de- 
grees of  success,  perfection  of  tele- 
vision to  make  radio  pictures  practical 
is  generally  considered  remote  for 
several  years  at  least. 

General  Electric,  which  with  Radio 
Corp.  and  Westinghouse,  bought 
into  FBO,  recently  gave  a  demonstra- 
tion of  radio  pictures  at  Schenectady, 
as  exclusively  reported  by  THE 
FILM  DAILY.  American  Telephone 
and  Telegraph,  parent  company  of 
Western  Electric  and  Bell  Tele- 
phone, is  reported  conducting  experi- 
(Continued    on    Page    8) 

Church  Club  Plans  Sunday 
Shows  Despite  'Blue'  Law 

Emporia,  Kan. — Running  counter 
to  the  city  ordinance  and  the  Kan- 
sas labor  law  forbidding  labor  on  the 
Sabbath,  the  men's  club  at  St.  An- 
drews' Episcopal  Church  has  started 
a  club  for  Sunday  picture  shows. 
William  Allen  White,  editor  and 
writer,  is  chairman  of  the  commit- 
tee to  select  the  pictures  shown. 

Club  membership  will  be  by  invi- 
tation, but  it  is  understood  that  in- 
vitations will  be  extended  to  every- 
one who  will  pay  the  dues.  The 
club  plan  will  legalize  the  shows  in 
the  same  manner  that  organized 
clubs  for  pool  and  billiards  with  pay- 
(Ccmtinued   on   Page    2) 


Paris  (By  Cable) — Meeting  of  the 
Herriott  Commission,  appointed  to 
rehabilitate  the  French  film  industry, 
is  expected  to  be  held  today,  to  con- 
sider a  number  of  proposals,  chief  of 
which  is  establishment  of  a  quota 

Recommendation  has  been  made 
that  a  law,  effective  Sept.  1  be  en- 
acted providing  that  license  for  nine 
importations  be  granted  French  pro- 
ducers for  each  domestic  film  they 
make.  The  French  firms  may  use 
or  sell  the  licenses,  but  failure  to  use 
or  sell  them  within  a  specified  time, 
will  result  in  the  government  taking 
(Continued    on    Page    8) 

Felker  Succeeds  Schlaifer 
as  'U'  Far  Northwest  Head 

F.  Ray  Felker  has  been  named 
general  manager  of  Northwestern 
Theatrical  Enterprises,  Seattle  cir- 
cuit of  the  "U"  chain.  Universal  an- 
nounced yesterday.  He  succeeds  L. 
J.   Schlaifer. 

Since  last  May,  Felker  has  been 
manager  of  the  Winter  Garden,  Seat- 
tle, going  to  that  house  from  the  Co- 
lumbia, Portland.  Prior  to  that  he 
managed  houses,  at  Walla  Walla, 
Wash.,    Salem  and   Astoria,   Ore. 



Thursday,  January  12,  ll^'^' 



yal.  XLIII  No.  10  Thursday,  Jan.  12, 1928    Prices  Cents 



Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Foil;.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse.    225. 

Two  New  Big  Houses 
Seen  in  St.  Louis 

(.Continued  from  Page  1) 
capacity  of  from  4,000  to  5,000  seats 
for  the  Keith-Albee-Orpheum  in- 
terests. In  this  connection  several 
sites  along  Washington  Ave.,  have 
been  considered.  The  promoters  have 
also  considered  the  Ninth  and  Locust 

Local  interests  plan  to  erect  the 
theater,  probably  in  conjunction  with 
a  large  hotel,  for  lease  to  the  K-A- 
Orpheum   combination. 

While  confirmation  is  lacking,  it  is 
understood  that  K-A-Orpheum  has 
secured  an  option  on  the  key  ground 
to  a  prominent  Washington  Ave. 
corner  as  the  first  step  toward  as- 
sembling a  site  for  the  theater  project. 

With  WiUiam  Fox's  S.OOO-seat  at 
Grand  and  Washington  Blvd.,  under 
construction,  and  an  additional  8,000 
to  10,000  seats  in  the  downtown  dis' 
trict  to  be  added,  the  present,  over- 
seated  condition  of  the  city  will  be 
greatly   aggravated. 

Gest  Arranging  for  N.  Y. 
"Drums  of  Love"  Opening 

(Continued    from    Page    1) 

its  premiere  at  the  Liberty  Jan.  24. 
This  is  his  second  association  with 
Griffith,  having  worked  with  him  on 
"Hearts  of  the  World." 

Gest  will  not  start  production  on 
"The  Darling  of  the  Gods"  until  late 
in  the  Spring. 

If  You  Are  in  the- 

Market  for  Any  Kind  of 






▼▼no  West   32*'St,Nc«;ybrk.N.y.** 
Phon*    P«nn«.   0330 
Motion  Picture  Department 
O.    8.   and    C«n«<U   Agtnu   for    Debrl* 


First  Nat'l  Asssociates 
in  Control  of  Phoebus 

(Continued  from  Page  1) 
tional's  distributing  unit  in  Germany 
is  known,  have  purchased  Phoebus, 
a  producing,  distributing  and  exhibit- 
ing organization  of  considerable  im- 

With  it  goes  control  of  16  first  run 
theaters,  the  most  important  of  which 
is  the  Capitol  in  Berlin.  Others  are 
the  I'hoebus  Palast  and  Marmorhaus 
in  Berlin  and  theaters  in  Munich, 
Kiel,    Nurnberg    Dresden. 

Von  Lustig  and  Weininger,  as 
noted,  have  secured  control  of  the 
Emelka  of  Munich.  This  company 
like  Phoebus  produces  and  distri- 
butes and  exhibits.  Thus  a  formid- 
able chain  of  first  runs  is  linked  to- 
gether. Dufa  is  the  name  of  the 
First  National  producing  unit  releas- 
ing through  Defina.  It  is  probable 
that  all  three  exchange  systems  will 
be  merged  into  one,  like  that  main- 
tained by  Defina. 

743  Features  Released 
in  '27,  Year  Book  Says 

(Continued    from    Page    1) 

tivities  of  players,  stars,  featured 
players,  directors,  scenarists  and 
cameraman  for  the  last  three  years 
are  listed  in  alphabetic  order.  Fea- 
tures reelased  by  companies  in  1927, 
with  dates,  constitute  another  com- 
pilation. Last  year's  releases  in  al- 
phabetic sequence  including  the  foot- 
age, name  of  distributor,  star  or  fea- 
tured player,  director  and  THE 
FILM  DAILY  review  date  is  still 
another    important    record. 

The  short  subject  field  is  equally 
as  thoroughly  covered.  Company 
releases  are  embraced;  stars  and 
prominent  short  subject  players,  im- 
portant short  subject  directors  are 
listed   in    separate   classifications. 

A  list  which  is  used  throughout 
the  entire  year  by  all  engaged  in  pro- 
duction is  that  which  includes  8,500 
titles  of  pictures  released  since  1915. 
This  will  appear  in  strict  alphabetical 
alignment  with  the  name  of  the  dis- 
tributor and  the  release  date. 

Church  Club  Plans  Sunday 
Shows  Despite  'Blue'  Law 

(Continued    from    Page    1) 

ing  privileges  for  members  overcame 
the  city  ordinance  prohibiting  Sun- 
day pool.  Prominent  Emporians  are 
members   of  the   new   club. 

Big  Business??? 

( Continued    from    Page    1 ) 

every  sales  manager  and  every 
exchange  manager  is  squawk- 
ing. No  wonder  they  are  being 
driven  as  never  before.  No 
wonder  the  past  selling  season 
was  a  flop.  Tihe  answer  is  not 
hard  to  find.  You  can't  sell 
goods  in  this  or  any  other  busi- 
ness without  advertising.  This 
business  should  be  run  in  1928 
style.  The  Civil  War  is  past. 
Show  the  above  figures  to  any 
national  advertising  expert  if 
you  want  to  hear  a  hearty 
laugh.  Hurrah  for  the  "Take 
All  Give  Nothing"  Committee. 
Three  cheers  for  "Big  Business." 

Big  Business??? 

And  now,  getting  back  to  the 
agreement  comes  another  Spring 
with  still  three  months  for  the 
"Take  All  Give  Nothing"  Club 
to  go.  Some  of  the  boys  must 
have  forgotten  the  password 
and  spent  Avisely  but  not  too 
well  as  the  other  fellow  sees  it. 
Consultations  are  in  order  and 
bang,  the  stufifed  club  falls 
gently  but  accurately  in  several 
directions.  Take  a  prominent 
organization  with  headquarters 
on  Madison  Ave.,  for  instance, 
and  see  how  this  highly  efficient 
business  principle  works  out. 
Here  we  have  a  great  com- 
pany, after  an  average  year, 
now  turning  otit  some  really 
fine  pictures  and  being"  black- 
jacked by  the  "Take  All 
Give  Nothing"  Committee  to  the 
point  where  they  are  forced  to 
discontinue  advertising  splendid 
product,  or  to  do  so  in  an  insig- 
nificant way.  Product  that  an 
exhibitor  has  a  right  to  know 
'about — goodness  knows  he  is 
getting  enough  bad  ones.  In 
the  meantime  exhibitors  can  or- 
ganize guessing  societies  to  find 
out  what's  being  produced  in 
Hollvwood  and  distributed  from 



They  have  in  the  course  of  production 
a  motion  picture  entitled: 

^^Companionate  Marriage^^ 


New    York.      A    mighty    sal 
and   a   sweet   gentle    curtsey 

■'Big  Business." 

:-h  ( 

Big  Business???      \^^ 

And      what      is      happenir    "-'^^ 
Most  of  the  advertising  depa 
ments,   faced   with    the   bindi 
decision  of  the  "Take  All  G 
Nothing"  Committee,  have  abt 
used   up   their  allotment  of  : 
vertising  pages.    It  has  been  1 
worst    selling    year    in    histo 
Many    pictures    are    yet    to 
marketed   and   many   that   h 
been  sold  have  yet  to  be  play 
How  can  we  beat  the  other  i 
low  to  it?     A  great  idea.  W 
send  our  trade  paper  advertisi 
direct  through  the   mails.    B 
seems  as  if  all  of  the  boys 
this  highly  original  idea  at 
and  the  same  time.    Restilt,  S' 
of  a  kidding  kidders'  game, 
it  were.     Thousands  upon  th 

(Continued  on  Page  3) 









218  WEST  42  ST. 

I  In 


Attractions  for 
Picture  Theatres 

Standard    Watideville    Act. , 

1600  Broadway,    New  York  Cit 

Phone  Penn.  3580  ■'C 

To  Distributors 


State  Riglit  Buyers 



8  1  3. 










J.    P.    LOCKNEY 




ROBERTSON     COLE    CO.,     NOV., 

1920.       LENGTH    6123     FT. 


SOCIETY,    Ltd., 

68    West    56th    St.         Circle    2396 


hursday,  January  12,  1928 



Big  Business??? 

(Continued  from  Page  2) 

ands    of    pieces    of    expensive 

ieces  of  literature  thus  findinp- 

leir  way  into  bigger  and  better 

aste  paper  baskets.  Reams  of 

ostly    copy    thrown    from  M:he 

ouse  tops  in  hopes  of  finding  a 

[.ndine   place.      Never    mind    if 

his    advertising    literature    hits 

'de    mark.    Get  it  into  the  mails. 

'lundreds  of  bags  of  it.    Swamp 

le  exhibitor  with  it.     Probably 

ne  piece  out  of  a  hundred  will 

e  read.    Who  cares !  We  won't 

ut  it  into  the  trade  papers  be- 

ause   it   will   offend   the   "Take 

dl   Give   Nothing"   Committee. 

L  great  big  Merry  Xmas  and  a 

[appy  New  Year  to  "Big  Busi- 


ir.  Motion  Picture  Industry 

The  time  is  coming,  and  it  is 
ot  far  off,  when  you  will  need 
lese  selfsame  trade  publica- 
ons  and  need  them  just  as 
adly  as  you  have  many  times 
1  the  past.  You  are  endeavor- 
\g  to  save  pennies  by  blindness 
nd  at  the  same  time  squander 
lillions  in  revelry.  Cutting 
own  on  trade  paper  advertis- 
ig  is  not  the  answer  and  you 
now  it.  In  our  modest  estima- 
ion  you,  Mr.  Motion  Picture 
ndustry,  with  your  mad,  fool- 
jh,  reckless  extravagance  if  you 
on't  watch  your  step  and  watch 

closely,  will  run  yourself  into 
le  most  severe  economic  reac- 
ion  any  business  has  ever 

We  are  heartily  in  accord 
i^ith  any  legitimate  move  that 
i'^ill  cut  down  needless  expense. 
Ve  also  believe  that  the  trade 
iapers  are  the  first  line  of  both 
ffense  and  defense  in  this  great 
ndustry.  To  cut  an  insignifi- 
ant  few  thousand  dollars  in  a 
ull  year  from  your  legitimately 
ecognized  fourth  estate,  in  the 
lowing  proclamation  of  econ- 
my,  borders  on  the  ridiculous. 
Particularly  when  it  is  a  known 
act  that  a  hundred  times  this 
imount  is  squandered  every 
ear  by  extravagance,  incompe- 
ent  high  hats  and  in  other  easi- 
y-defined  ways. 

A  word  gesture  here  and 
here  cannot  replace  sound  busi- 
less  principles.  No  one  is  more 
)lind  than  he  who  will  not  see. 

THE  FILM  DAILY  has  been 
)art  and  parcel  of  this  industry 
ince  its  infancy.  It  has  thous- 
tnds  of  readers  the  world  over 
ind   is   modestly    proud    of   the 

confidence  reposed  in  it  by  its 
subscribers.  It  has  a  duty  to 
perform  in  giving  accurate,  un- 
biased news  to  its  readers  and 
it  will  continue  to  do  just  that 
for  many  years  to  come. 

It  might  be  a  sweet,  spring- 
like, sentimental  thought  for 
this  typewriter  to  pound  out 
"My  industry  right  or  wrong 
but  my  industry"  but  by  no 
stretch  of  the  imagination 
would  that  lovely  refrain  change 
a  childish,  ridiculous  cap  and 
bells  policy  into  even  the  fly 
page  of  that  easily  procured  but 
seldom  read  volume  called  "Big 

Gottesman  Adds  Seventh  House 

Increasing  to  seven  the  total  num- 
of  Connecticut  houses  in  the  Alfred 
Gottesman  chain,  the  company  has 
taken  over  the  Majestic,  Hartford, 
from  A.  Morrison.  Deals  for  two 
other  houses  are  expected  to  be  closed 
within  the  next  ten  days. 

Exhibitor  In  Sunday  Fight 
Bloomfield,  la. — Manager  Harvey 
Graham  of  the  Iowa  has  served  notice 
on  the  local  merchants  that  he  will 
file  information  against  any  of  them 
who  open  their  places  for  business 
on  Sunday.  Graham  took  this  ac- 
tion after  unfavored  action  on  his 
petition  to  the  city  council  containing 
200  signatures  asking  for  Sunday 

Thomas    Hardy    Dies 

Dorchester,  England  —  Thomas 
Hardy,  who  wrote  "Tess  of  the  D' 
Ubervilles"  which  M-G-M  filmed, 
died   here   yesterday. 

Add  to  Iowa  Chain 
Jessup,  la. — Grantham  &  Peters 
have  added  the  Grand  here,  and  the 
Opera  House  at  Coggen,  both  form- 
erly owned  by  F.  Mertz,  to  their 
chain   of   Iowa   theaters. 

Mac  Hugh  Forms  Press  Service 

Arthur  E.  MacHugh  now  is  con- 
ducting a  press  service  in  New  York, 
designed  for  picture  and  legitimate 
work.  MacHugh  handled  run  of  "The 
Freshman"  at  the  Colony. 

Confirm    Milder   Appointment 

Warner  Brothers  now  confirm  the 
report  of  the  appointment  of  Ma> 
Milder  as  central  sales  manager, 
with  headquarters  at  the  home  office. 
Recently,  the  company  denied  THE 
FILM  DAILY  report  of  Milder's 

Services  for  Chester  De  Vonde 

Funeral  services  for  Chester  De 
Vonde,  co-author  of  "Kongo"  and 
"Tia  Juana,"  will  be  held  at  2  P.M. 
today  in  the  Grand  Lodge  Room  of 
the  Masonic  Temple,  50  West  23rd  St. 
Services  are  in  charge  of  Pacific 

Bell    Back    from    Abroad 

Monta  Bell  has  returned  to  New 
York  from  a  two  weeks'  trip  abroad. 
He  returns  soon  to  Hollywood  to  di- 
rect John   Gilbert's  new  picture. 

/    •        •       (C    7-v  •  •        J  > 

[ms  IS   Ptggte^ 

as  I  call  Sir  Francis 
Beekman,  my  Eng- 
lish boy-friend. 
Piggie"  is  famous 
all  over  London  for 
not  spending  as  much  as  a  Scotch- 
man. I  think  spending  money  is 
only  a  habit,  so  I 
educated  '*Piggie" 
into  sending  me  one 
dozen  orchids,  and 
he  gradually  got 
such  nice  habits  that  he  gave  me 
a  quite  beautiful  diamond  tiara. 
I  know  your  patrons  will  adore 
"Piggie,"  and 
Mr.  Eisman,  and 
Dorothy, andl,  and 
we  hope  you  will 
introduce  us. 


p.  S.— We're  in— 




Paramount's  Sparkling  Special 




Thursday,  January  12,  1925 





Many  Factors  Cited  as  Reasons 
for  Prosperity  During  Year 

Los  Angeles — Prosperity  for  the 
picture  industry  in  1928  is  seen  by 
C.  C.  Wakefield,  financial  editor  of 
"The  Express."  Elements  he  sees 
in  support  of  his  contention   are: 

1.  Numerous  consolidations  made 
during  1927  should,  during  1928, 
bring  about  economies  in  operation, 
lower  production,  distribution  and 
exhibition  costs  and  broader  mar- 

2.  Vast  sums  expended  during  1927 
on  new  theater  construction  should, 
during  1928,  begin  to  show  a  satis- 
factory   return    on    the    investment. 

3.  New  inventions,  such  as  the 
Vitaphoncj  etc.,  increased  use  of  mo- 
tion pictures  for  education,  religious 
and  industrial  purposes,  should  bring 
added  profits. 

4.  Continued  development  of  for- 
eign markets  and  normal  increase  in 
theater  attendance  in  United  States 
helps  to  build  profits. 

5.  More  efficient  and  systematic 
methods  used  in  production,  less 
waste,  gradual  reduction  of  high 
salaries  to  stars,  etc.,  will  tend  to 
reduce  operating  costs  and  build  up 
net  profits. 

6.  Improvement  in  type  of  pic- 
tures, added  vaudeville  attractiolns, 
added  conveniences  to  patrons,  etc., 
all  definitely  help  in  bringing 
greater  entertainment  to  the  movie- 
goer— which  in  turn  means  bigger 

"Although  the  year   1927  will  long 


Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


New  York  Boston 

Pathe  Dividend? 

Postponed  meeting  of  direc- 
tors of  Pathe  Exchange  will 
be  held  soon  at  which  the  com- 
mon dividend  action  will  again 
be  considered.  In  view  of  the 
present  condition  of  the  com- 
pany, it  would  appear  reason- 
able to  expect  omission  of  the 
$1  quarterly  payment  on  the 
Class  A  stock  now  selling  at 
17^  against  a  1927  high  of  43, 
states  "The  Wall  St.  Journal." 

stand  out  as  one  marked  by  numer- 
ous gigantic  mergers  in  the  motion 
picture  field,  that  movement  has  not 
yet  reached  its  end,  and  consolida- 
tions, long  talked  of,  will  probably 
be  consummated  during  1928"  he 

"Competition  is  keen,  but  compe- 
tition is  an  element  which  the  in- 
dustry has  long  been  well  ac- 
quainted with  and  it  holds  few 
secret  problems.  Few  industrial 
companies  have  expanded  as  have 
the  large  motion  picture  organiza- 
tions in  order  that  production,  dis- 
tribution and  exhibition  facilities 
be  such  that  their  markets  will  be 

PRICED  AT  $26.50  SHARE 

Ofifering  is  being  made  today  of  the 
new  issue  of  300,000  shares  of  $2 
cumulative  participating  preferred 
stock  of  Consolidated  Film  Indus- 
tries previously  announced.  The 
banking  groups  making  the  offer  are 
Hornblower  &  Weeks,  Cassatt  &  Co. 
and   Dominick   &   Dominick. 

The  stock  is  priced  at  $26.50  a 
share,  with  two  shares  of  common 
being  given  with  every  ten  shares  of 
preferred.  The  participating  pre- 
ferred is  entitled  to  $2  fixed  cumula- 
tive dividends,  and  will  participate 
share  for  share  with  the  common  in 
II  dividends  in  any  year  after  the 
common  stock  shall  have  received  $2 
per  share  in  that  year.  The  preferred 
is  callable  at  $35  and  dividends  at 
any  time.  The  company  agrees  not 
to  pay  dividends  on  the  common 
when  net  current  assets  are  less  than 
$2,400,000.  Application  will  be  made 
to  list  the  preferred  and  common  on 
the  New  York  Exchange. 



40  Vs 

Am.    Seat.    Vtc 

*Am.     Seat    Pfd... 
♦Balaban     &     Katz. 
*BaI    &    Katz    Vtc. 
Eastman      Kodak 
*East.    Kodak    Pfd. 

*tFilm     Inspection 

*First    Nat'l    Pfd 

Fox     Film     "A"...    84 
tFox   Theaters   "A"  ZOYi 

*Intern'!    Project 

ttKeith's    6s    46    ..100J4 

Loew's,     Inc 58f^ 

ttLoew's,  6s  41ww.l06Ji 

M-G-M     Pfd 25  Kz 

M.  P.  Cap.   Corp...      7J4 
Pathe     Exchange      .      4 
Pathe   Exch.    "A"..    18 
tiPathe    Exch.    7s37  81 
Paramount    F-L    ..  .115^ 
Paramount    Pfd    ...121^ 

**Roxy     "A"     26 

**Roxy    Units    29 

**Roxy  Common   ..     7 

Skouras    Bros 41 

Stan.    Co.    of    Am..    54 
tTrans-Lux     Screen     3}4 
•♦United   Art.    Com.   IS 
♦♦United    Art.    Pfd.  85 
tUniv.    Pictures     . .    24 
Univ.     Pict.     Pfd..  139% 
tWarner     Bros.      ..    15  J4 
Warner  Bros.  "A".   23^ 



165       163M 

















Close  ■ 








100  J4 
























•Last  Prices  Quoted    **Bid   and    Asked    (Over 

the    Counter) 
tCurb  Market  ttBond    Market 

\OTE:  Balaban  4  Katz  is  listed  on  the 
ChicaKo  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and    Stanley   in   Philadelphia. 

Loew's  Profits  Off  in 

12-Week  Period  of  '27 

Net  profit  of  Loew's,  Inc.,  for  the 
12  weeks  ending  Nov.  20,  1927 
showed  a  drop  from  the  correspond- 
ing period  in  1926,  the  income  of  $1,- 
257,054  after  depreciation  and  taxes 
comparing  with  $1,299,151  in  1926. 
It  is  equivalent  to  $1.19  a  share  as 
against  $1.22  a  share  for  the  twelve 
weeks  of  1926. 

Leo  in  Chicago  Guarding 
Ascher  Interests  for  Fox 

Chicago — Joe  Leo  is  here  from  New 
York  to  look  after  the  financial  in- 
terests of  Fox,  in  the  receivership  ac- 
tion brought  against  the  Ascher  cir- 
cuit. It  would  not  be  surprising  to 
see  Leo  named  by  the  receivers  to 
operate  the  circuit.  Fox  recently  se- 
cured practical  control  of  the  Ascher 
chain,  through  purchase  of  a  $500,- 
000  stock  issue. 

A.  P.  Giannini  in  N.  Y.  Jan.  25 

San  Francisco^ — A.  P.  Giannini, 
president  of  the  Bancitaly  Corp.,  will 
be  in  New  York  Jan.  25,  to  attend 
postponed  meeting  of  the  company 
Shortly  after  he  will  leave  for 


This  is  the  fourth  and  concludin, 
article  of  the  series  by  Edward  L 
Greene,  outlining  the  co-operatio 
being  given  the  industry  by  the  Na 
tional  Better  Business  Bureau,  o 
which  he  is  general  manager,  i 
preventing  fraudulent  film  scheme 

Adoption  by  six  large  Americai 
producers  of  motion  picture  news 
reels  of  a  code  of  advertising,  de 
veloped  by  the  Bureau  in  coopera 
tion  with  the  M.P.P.D.A.  is  one  o 
the  most  recent  moves  for  publii 
confidence  and  good  will  made  b; 
the  motion  picture   industry. 

Two  years  ago  certain  undesirabl 
practices  in  newsreel  advertising 
contained  with  respect  to  occasiona 
competitive  statements  inaccurate 
claims  as  to  what  the  newsreels  con 
tained.  The  effect  was  confusion  ii 
the  public  mind,  which  if  not  dis 
sipated  would  have  invited  prejudice 
and  consequently  reacted  to  the  de 
triment  of  the  industry.  The  back 
bone  of  the  code  is  the  acceptance 
of  the  principle  that  the  interests  o 
the  industry  and  the  public  are  iden 

The  National  Better  Business  Bu 
reau  and  its  41  affiliated  local  Bur 
eaus  follow  a  well-organized  an 
definite  campaign  in  their  protectioi 
of  the  public.  Investigation  head 
the  list  of  preventatives  against  thi 
faker.  Dissemination  of  facts  fol 
lows,  and  punitive  action  is  takei 
as  a  last  resort. 

Telling  the  public  is  accomplished  in  man 
ways.  In  the  motion  picture  industry,  th 
method  adopted  has  been  singularly  efTectiv 
through  contact  with  the  Motion  Pictur 
Producers  and  Distributors  of  America,  In< 
Printed  bulletins  which  describe  que'tionabl 
promotions  in  or  near  the  larger  cities  ar 
distributed  among  newspapers,  industrial  or 
ganizations  and  the  public.  In  this  way,  th 
warning  to  "Investigate  Before  Investing' 
has  become  a  tangible  asset.  Newspape 
publicity  exposing  unfair  practices  and  urg 
ing  the  public  to  check  up  with  legitimat 
motion  picture  contacts  has  done  much  t 
preserve  good  will   for  the   industry. 

Direct  contact  with  the  moving  picture  pub 
lie  is  also  maintained  by  means  of  slide; 
which  some  exhibitors  in  local  Bureau  citie 
have  run,  urging  their  patrons  to  refer  ti 
the  Better  Business  Bureau  any  questionabli 
solicitations  which  come  to  them.  Exhibitor 
can  aid  in  this  campaigri  of  goodwill  pro 
tection  by  cooperating  with  the  Bureaus  a 
all  times. 

Form   Theater   Firms 

Philadelphia — Permit  has  been  issued  for 
building  a  theater  on  Baltimore  Ave.  above 
47th  St.  at  a  cost  of  $180,000.  Owners  are 
Brown  &  Sons.  145  Fairmount  Ave.  Archi- 
tect  is   I.   W.   Levin,    1011    Chestnut   St. 

Fleetwood,  Pa. — A  theater  is  planned  as 
part  of  a  project  to  cost  $55,000  by  the  Fire- 
men's Ass'n.  of  Berks  County. 

Increasing   Capital  of 
North  Carolina  Chair 

Charlotte,  N.  J.— The  recentb! 
completed  reorganization  of  the  Ca' 
rohna  Theaters,  will  be  followed  b; 
increasing  outstanding  capital  fronL 
$300,000  to  $500,000,  according  to  Ff 
J.  Turner  general  manager. 

Ground    now    is    being    cleared    at 
Lincolnton    for    the    construction    ot 
a  new  $100,000  theater,  the  next  proj 
ject  in  the  program  of  expansion.    | 


$2  Cumulative   Participating  Preferred 

Consolidated  Film  Industries,  Inc. 


Upon   completion   of   the   present   financing,   capitalization   of   the    Company   will   be   as   follows: 

Authorized  To  be  Presently  Issued 

$2.00  Cumulative  Participating  Preferred  Stock   (no  par   value )    400,000  shs.  300,000  shs. 

Common  Stock   (no  par  value)    400,000  shs.  400,000  shs. 

The  Participating  Preferred  Stock  will  be  entitled  to  a  $2  fixed  cumulative  dividend  in  preference  to  any  dividend  on  the 
Common  and  will  participate  share  for  share  with  the  Common  in  all  dividends  in  any  year  after  the  Common  stock  shall  have 
received  $2  per  share  in  that  year.  It  will  be  callable  at  $35.00  and  dividends  and  entitled  in  voluntary  liquidation  to  the  dis- 
tributable assets  up  to  $35.00  and  dividends  in  priority  to  the  Common.  It  will  be  without  voting  power  except  upon  proposals 
to  change  the  authorized  stock  of  the  company  and  except  after  and  only  during  the  continuance  of  default  in  the  payment  of 
four  consecutive  quarterly  installments  of  the  fixed  dividend.  The  Company  agrees  not  to  pay  any  dividends  on  its  Common 
shares  when   Net   Current  Assets    are,   or   would   be   reduced   by    such  payment  to,   less   than  $2,400,000. 

We  submit  the  following  from  the  letter  of  Mr.  Herbert  J.  Yates,  President  of  the  Company : 

History  and  Business 

Consolidated  Film  Industries,  Inc.  of  Delaware  is  being  incorporated  to  succeed  a  Company  of  a  similar  name 
formed  in  March,  1924  under  the  laws  of  New  York,  for  the  developing  of  motion  picture  negatives,  printing  the 
necessary  positives  and  delivering  the  positives  as  instructed  by  the  motion  picture  producer  or  distributor,  thus 
rendering  an  essential  service  to  the  motion  picture  industry.  The  Company  operates  six  plants,  known  in  the  mo- 
tion picture  industry  as  "laboratories,"  in  New  York,  New  Jersey  and  California. 

Consolidated  Film  Industries,  Inc.  is  believed  to  be  the  largest  concern  of  its  kind  and  is  the  largest  purchaser 
of  motion  picture  film  in  the  world.  The  business  has  been  built  up  on  the  sound  foundation  of  quality  and  service 
at  a  price,  in  most  instances,  below  the  motion  picture  producer's  own  laboratory  cost.  This  low  price  has  been 
made  possible  through  the  Company's  efificient  and  large  scale  operations. 

The  success  of  this  service  is  indicated  by  the  fact  that  the  Company  does  laboratory  work  for  the  following: 
*First  National  Pictures,  Inc.  Joseph  M.  Schenck  Enterprises  *Kinograms  Publishing  Corp. 

*Metro-Goldwyn-Mayer  Corp.  *Lumas  Film  Corporation  Douglas  Fairbanks  Productions 

*United  Artists   Corporation  Producers  Distributing  Corporation  *F.B.O.   Productions,   Inc. 

*International  ^News  Reel  Corp.  Mary  Pickford  Studios  *Hearst  News  Service,  Inc. 

Columbia  Pictures  Corp.  *Film  Booking  Offices  of  America,  Inc.  *Chadwick  Pictures  Corp. 

Paramount-Famous-Lasky  Corp.  Loew's,  Inc.  *Rayart  Pictures  Corp. 

Winkler  Pictures,  Inc.  Gloria  Swanson  Productions  *Artclass  Pictures  Corp. 

*  Under    important    volume    contracts. 

In  addition  to  the  above,  the  Company  has  numerous  other  customers,  including  many  industrial  concerns  supplied 
through  a  special  Industrial  Department.    Early  in  1928  a  department  will  be  opened  to  service  amateur  needs. 

Sales  and  Earnings 

Sales  and  earnings  of  the  predecessor  Company  since  incorporation  and  of  subsidiary  companies  now  owned,  after 
eliminating  interest  of  $68,176  paid  on  indebtedness  incurred  in  connection  with  acquisition  of  new  properties  and 
liquidated  prior  to  October  31,  1927,  as  audited  by  Messrs.  Ernst  &  Ernst,  have  been  as  follows: 

Net   After   Depreciation 
Footage     Processed  Net  and    Federal   Taxes  Per  Share 

Years  (Company    figures)  Sales  at  present  rate  Preferred 

1927  (10  mos.)    294,099,611  $6,441,775  $929,676  $3.09 

1926    318,110,439  7,641,879  802.371  2.67 

1925    274,065,855  7,486,387  920,651  3.06 

1924    (9   mos.)    171,032,137  4,536,465  478,044  1.59 

Based  on  67,845,184  feet  processed  in  November  and  December,  net  earnings  after  taxes  for  the  full  year  1927 
should  approximate  $4.00  a  share  of  Participating  Preferred  Stock,  or  $1.50  a  share  on  the  Common  after  deducting 
a  full  year's  Preferred  dividend  requirement. 

Decline  in  1926  earnings  was  due  to  reduction  of  selling  prices  in  anticipation,  but  before  realization,  of  lower  costs 
resulting  from  increased  volume. 

Pro  Forma  Consolidated  Balance  Sheet  as  of  October  31,  1927,  after  giving  efifect  to  the  acquisition  of  the  assets 
and  liabilities  of  the  predecessor  Company,  including  the  retirement  of  its  Preferred  Stock  and  $1,000,000  additional 
working  capital  provided  by  this  financing,  as  certified  by  Messrs.  Ernst  &  Ernst,  showed  Net  Quick  Assets  in  excess 
of  $2,400,000  and  a  ratio  of  Current  Assets  to  Current  Liabilities  of  approximately  4  to  1. 

Messrs.  Ford,  Bacon  &  Davis,  Inc.  have  certified  the  Companies'  plants  and  equipment  to  have  a  sound  value 
(reproduction  cost  new  less  depreciation)  of  $2,291,246.  Net  Tangible  Assets,  including  plants  at  appraised  value, 
are  equal  to  $15  per  share  of  Preferred  stock. 

Management  and  control  of  the  Company  will  continue  in  the  hands  of  those  responsible  for  its  present  position 

in  the  industry.  ~      •         ,        .    .  r-         .  t  •  , 

We  are  offering  the  above  described  Preferred  shares,  when,  as  and  if  issued  and  delivered  to  us,  subject  to  approval 

of  counsel  at 

$26. S^  per  Share 
With  every  10  Shares  of  Preferred,  2  Shares  of  Common  will  be  given 


The    foregoing    statements    are    obtained    from     official    sources    and    are    believed    to    be    correct. 

*-— , 

I>AILY^      Thursday,  Jan.    12,    1928 



De  Mille  to  Make  2  Reel  Comedies? 

Universal  Signs  Conrad  Nagel  and  Renee  Adoree  for  ''Michigan  Kid" — Molnar  to  Write  Series  of 
Originals  for  Paramount — Clara  Bow  111— Ray  Griffith  Plans  English  Film  Work — Other  Coast  News 


Cecil  B.  De  Mille  is  considering 
production  of  a  series  of  two  reel 
comedies  for  Pathe,  according  to  re- 
port. This  contrasts  with  a  previous 
report  that  Mack  Sennett  is  to  take 
over  all  comedy  production  for  Pathe, 
embracing  features  as  well  as  short 
subjects.  However,  it  is  now  stated 
the  proposed  De  Mille  comedies 
would  be  in  addition  to  the  Sennett 
releases  through  Pathe. 

Vernon  Smith,  formerly  of  the 
Sennett  forces,  now  is  at  the  De  Mille 
plant,  and  is  understood  to  be  negoti- 
ating a  contract  with  De  Mille,  under 
terms  of  which  he  would  produce 
and  supervise  the  proposed  two  reel- 

Production  of  "Harold 
Teen"  Starts  Next  Week 

Filming  is  to  begin  next  week  on 
"Harold  Teen,"  under  direction  of 
Mervyn  Le  Roy  at  First  National. 
Arthur  Lake  is  slated  for  the  title 
role,  with  Alice  White,  Mary  Brian 
and  Lucien  Littlefield  are  to  be  in 
the  cast. 


M-G-M  Renews  Bert  Roach  Contract 

Bert  Roach  has  signed  a  new  long 
term    contract    with    M-G-M. 

Doris  Dawson  Opposite  Burns 

Doris  Dawson  has  been  selected 
by  Neal  Burns  to  play  the  leading 
role  in  his  newest  Paramount-Chris- 
tie comedy,   "Just  the   Type." 

Lillyan  Tashman  in  "U"  Cast 

Director  Ernst  Laemmle  has  cast 
Lillyan  Tashman  for  "Phyllis  of  the 
Follies."  Other  principals  are:  Alice 
Day,  Matt  Moore  and  Edmund 
Burns.  Arthur  Gregor  wrote  the 
story  which  John   Clymer  adapted. 

De    Mille    Assigns    Viola   Louise 

Viola  Louise  has  been  cast  in 
"The  Godless  Girl,"  Cecil  B.  De 
Mille's  personally-directed  production 
which  recently  was  put  into  produc- 

Lang  to   Make   Adamson   Original 

Walter  Lang  has  been  signed  by 
Columbia  to  direct  an  original  by 
Ewart  Adamson,  based  on  the  Near 

Two    More    Hoxies    Finished 

Al  Hoxie  has  completed  the  sec- 
ond and  third  pictures  of  his  series 
of  eight  which  he  is  making  for 
Krelbar  Pictures  Corp.  The  pictures 
are  "Battling  Burke"  and  "Out- 
lawed." William  M.  Pizor  super- 

Nagel- Adoree  Team 

Universal  has  signed  Conrad 
Nagel  and  Renee  Adoree  for 
the  leading  roles  in  "The 
Michigan  Kidj,"  which  Irvin 
Willat  is  to  direct.  Peter  Milne 
adapted  the  story  by  Rex 


Work  is  expected  to  be  resumed 
this  week  on  "Red  Hair,"  production 
of  which  was  suspended  owing  to 
illness  of  Clara  Bow.  Clarence  Bad- 
ger is  directing  the  picture  with 
Lane  Chandler  opposite.  Miss  Bow's 
next  picture,  "Ladies  of  the  Mob," 
will  be  directed  by  William  Well- 
man.  Richard  Arlen  is  to  play  op- 

Court  Queries  Evaluation 
Method  in  "Credit"  Suit 

Suit  for  $100,000  "balm,"  has  been 
filed  against  Universal  by  James 
Madison  and  James  Gruen,  scenario 
viriters,  who  charge  they  were  given 
no  credit  in  publicity  in  connection 
with  premiere  in  Los  Angeles  of 
"The  Cohens  and  Kelly's  in  Paris," 
which  they  wrote.  This  was  in  vio- 
lation of  their  contract,  they  say.  De- 
murrer of  Universal  to  the  complaint 
was  sustained  and  upon  the  plaintiffs 
placed  burden  of  amending  their 
complaint  to  detail  just  how  they 
arrive  at  the  claim  value  of  their 

Conklin    Going    to    Honolulu 

Chester  Conklin  is  now  en  route 
for  a  three  weeks'  vacation  in  Hono- 

"U"  Assigns  Faith  Thomas 

Faith  Thomas  has  been  assigned 
by  Universal  to  adapt  "Scandal"  in 
collaboration  with  Nan  Cochrane. 
The   story  is  by   Cosmo   Hamilton. 

Doty   Preparing    "Tenth   Avenue" 

Douglas  7..  Doty  is  preparing  con- 
tinuity and  adaptation  of  "Tenth 
Avenue,"  which  William  de  Mille 
will  direct  for  Pathe.  Phyllis  Haver 
will    be    featured. 

Hebert   in   "Be    Yourself" 

Henry  Hebert  has  been  cast  in 
"Be  Yourself,"  new  Reginald  Denny 
production  recently  started  at  Uni- 



Ferenc  Molnar,  Hungarian  play- 
wright, is  to  write  a  series  of  orig- 
inals for  Paramount.  He  now  is 
engaged  in  writing  a  story  for  Adol- 
phe  Menjou.  Several  years  ago,  the 
company  produced  his  play,  "The 

Dix  in  Davis  Play 

"Easy  Come,  Easy  Go,"  adaptation 
of  the  Owen  Davis  stage  play,  is  to 
be  Richard  Dix's  next  for  Paramount. 
Gregory   La   Cava  will  direct. 

Raymond  Griffith  Going  to 
England  for  Film  Work 

Raymond  Griffith  is  preparing  to 
leave  for  England  where  he  plans  to 
engage  in  picture  work.  R.  William 
Neill,  director,  also  leaves  soon  for 
abroad,  where  he  is  to  direct  for 
British    Lion    Prod. 

A  Little 

from  ''Lots'' 


Cast  in  Stage  Role 

Dorothy  Appleby  has  been  cast  for 
the  same  role  she  played  on  the 
stage  in  "Square  Crooks,"  which  Fox 
is  producing. 

Taylor    in   "Cream   of   the    Earth" 

Stanley    Taylor    has    been    cast    in 
"Cream   of   the   Earth"   at   Universal. 

New  Menjou  Film  Started 

Adolphe  Menjou  has  started  pro- 
duction of  his  new  Paramount  ve- 
hicle, "Captain  Sferreol,"  under  di- 
rection of  Lothar  Mendes.  Evelyn 
Brent,  Nora  Lane,  William  Collier, 
Jr.,  Raoul  Paoli  and  Claude  King 
are  in  the  cast. 

"Hold    Everything,"    Daniels'    Next 

"Hold  Everything"  is  title  selected 
for  Bebe  Daniels'  next  picture. 
Clarence  Danger  will  direct.  The 
story  is  an  original  by  John  Mc- 

King   in    Brenon    Film 

Emett  King  has  been  cast  in 
"Laugh,  Clown,  Laugh,"  which  Her- 
bert Brenon  is  directing  for  M-G-M. 

"Street  Angel"   is   New   Fox   Title 

Fox  has  changed  title  of  "Lady 
Cristilinda"  to  "The  Street  Angel." 
Janet  Gaynor  and  Charles  Farrell 
are  featured  in  the  production  based 
on  Monckton  Hoffman's  novel  which 
Frank   Borzage   directed. 

Johnston  to  Stage  Wampas  Show 

John  Leroy  Johnston,  new  head 
of  studio  publicity  for  Columbia, 
will  direct  the  show  and  ball  enter- 
tainment at  the  annual  Wampas 
frolic  to  be  held  at  the  Amsassador 
Feb.  25.  Mark  Larkin  is  chairman 
of  the  executive  committee.  Ray 
Davidson  will  attend  to  the  busi- 
ness administration,  Harold  Hurley 
will  handle  finances  and  Sam  W.  B. 
Cohn,  publicity. 


KEEP  an  eye  on  Hugh  Beaumo 
Hugh  was  a  huge  success  in  t 
commercial  banking  field  in  the  Ea 
but  was  so  badly  bitten  by  the  sere 
bug  that  he  left  an  excellent  po 
tion  to  come  to  Hollywood.  He  h; 
appeared  in  four  First  National  p 

*  *         * 

Our  Passing  Show:  Rich- 
ard Dix  praising  John  Deck- 
er's art  work;  Noah  Beery 
and  Felix  Young  visiting  the 
Metropolitan  studio;  Harry 
Carr  and  John  W.,  Krafft 
chatting  at  the  De  Mille  stu- 
dio.     * 

*  *         * 

All  fan  letters  do  not  carry  hone 
ed  words  of  praise.     One  star  recen 
ly  received  a   letter  containing  ma: 
suggestions,  none   of  which  could 
considered    constructive    or    friendl; 

*  *         * 

It  is  not  generally  known 
that  genial  Glenn  Allvine  is  a 
law  graduate.  Glenn  studied 
Blackstone,  but  deserted  the 
law  in  favor  of  newspaper 

Jack  Egan,  who  is  appearing  u 
"The  Headliner,"  may  play  an  im 
portant  role  in  "Harold  Teen,"  whicl 
will  be  made  by  First  National. 

*  *         * 

Harmon  Weight  is  keeping  busy 
He  directed  "The  Symphony,"  which 
has  been  highly  praised.  He  is  nou 
completing  the  direction  of  "Mid 
night    Madness"    at    the    De    MilU 


*  *         * 

Members  of  the  film  colony 
took  much  interest  in  the  na- 
tional professional  golf  totu-na- 
ment  held  in  Los  Angeles.  Lee 
H.  Burroughs  and  Tyler 
Brooks  were  among  the  boys 
who  watched  the  playing. 
Johnny  Mescall,  the  camera- 
man, was  among  the  entrants. 

*  *         * 

By  the  way,  the  tournament  arous- 
ed so  much  interest  that  golf  instead 
of  films  was  the  main  topic  of  dis- 
cussion at  the  Hollywood  Plaza  for 
several   days. 

*  *         * 

More  Passing  Show:  Jack  Demp- 
sey  and  Estelle  Taylor  dining  in 
Hollywood;  Walter  Wanger,  Bob 
Kane,  Sam.  Jaffe,  Frank  Tuttle  and 
Wilson  Mizner  taking  a  course  in 
outdoor  gymnastics. 


I  .lursday,  January  12,  1928 WM'^^^  DAILY 


lllillllllllllllllllllllllllllllllllllillllllllllllllllllllliliiliiiii^^^        iiiiiiiiinimiin illllllllil iiiiiiii iiiim I liniiiinin ii^Mllillllllllllllllllllllllllllllililiilllllllllllllllilllilllllllllllllllllllllllll^^^       lilH 


Ij  You're  Looking  For  a  Real  Honest-to- Goodness 
REFERENCE  BOOK  to  Use  Every  Day  During  1928 


1928  YEAR  BOOK 

[Out  the  Latter  Part  oS  this  Month] 



looo  Pages— Cloth  Bound— soo  Advertisers— ZOO  Editorial  Helpers 



Ml nil iiniiiiiiiii 1 m mil I JMimi miii ■ ^ « ' «■ B ■■■Ill ■«'■ ' ' i i i " 



Thursday,  January  12,  9 

Sam  Sax 


Purchase  of  the 
Motion  Picture  Rights 



of  the 

U.  S.  A." 

by  Arthur  Caesar 
To  be  produced  as  a 

Gotham  Special 


Lumas  Film 

Sam  Sax,  President 
Budd  Rogers,  Vice-President 

1650  Broadway!  New  York  City 

National  Claims  Big 
Saving  in  Equipment 

{Continued   from   Page    1) 

nothing  to  supply  but  service.  Sales  of 
pictures  machines;  of  any  of  the  var- 
ious items  which  have  long  been 
associated  with  the  necessities  of 
theater  operation  and  maintenance  are 
of  secondary  importance  and  inci- 
dental only  to  the  rendering  of  ser- 
vice. The  lowly  thumb  tack  remains 
a  push  pin.  Its  cost  is  established. 
Its  selHng  price  may  vary,  but  its 
value  must  fluctuate  and  is  affected 
by  the  urgency  of  demand  for  it.  In 
other  words,  if  an  exhibitor  finds  his 
supply  of  thumb  tacks  exhausted,  and 
he  is  unable  to  post  his  paper  with- 
out them,  quick  service  rendered  in 
supplying  the  demand  takes  preced- 
ence over  all  else.  And  so  with  car- 
bons; with  film  cement;  with  every 
commodity  identified  with  the  me- 
chanical operation  of  the  theater. 

"Theater  outfitting,  it  must  be  ad- 
mitted, has  long  been  conducted  in  a 
rather  disjointed  and  haphazard  man- 
ner. In  order  to  assist  in  correcting 
this  condition.  National  instituted  an 
engineering  division  shortly  after  the 
company  was  formed. 

"Another  outstanding  achievement 
of  National  during  its  first  year  was 
the  establishment  of  the  One-Con- 
tract Plan  Sales  Department. 
Through  this  department,  collaborat- 
ing with  the  Engineering  Division, 
National  offers  a  complete  service  to 
both  the  owners,  and  prospective 
owners   of  theaters. 

"In  assuming  the  position  of  com- 
plete theater  outfitters,  it  was  neces- 
sary for  National  to  take  over  dis- 
tribution of  pipe  organs.  So,  through 
a  process  of  elimination,  the  execu- 
tives set  about  to  secure  the  highest 
type  of  organ  available.  The  Kilgen 
Wonder  Organ  was  selected. 

"The  necessity  for  specialization 
in  each  department  of  theater  out- 
fitting was  recognized  in  forming  the 
organization.  Therefore,  interior  dec- 
orating, stage  scenery  and  drapery 
ck-partments  were  installed  in  each 
of   the   four   National   Divisions. 

"Realizing  fully  the  importance  of 
service  after  sales,  a  twenty-four  hour 
service  policy  has  been  established  in 
each  of  the  31  National  branch 

Sailing    for    Europe    Saturday 
Tod    Browning,     director    of    Lon 
Chaney    pictures    for    M-G-M,    is    in 
Ni'w  York.     He  sails  Saturday  for  a 
vacation  in   Europe. 

Ruth    Taylor    Arriving    Sunday 

Ruth  Taylor,  who  is  making  a  per- 
sonal appearance  tour  in  connection 
with  "Gentlemen  Prefer  Blondes,"  is 
slated  to  arrive  in  New  York  Sun- 
day. Incidentally  in  yesterday's 
article,  Miss  Taylor,  who  is  one  of 
Paramount's  "future  stars,"  named  by 
Jesse  L.  Lasky,  was  referred  to  as 
Lorelei  Lee,  which  is  her  screen  name 
in  "Blondes." 

Kissock  Managing  Two 

Villa  Park,  111. — Harvey  Kissock, 
manager  of  the  York  at  Elmhurst, 
also  has  taken  over  management  of 
the  recently  opened  Villard. 



Term  Radio  Pictui 
as  Distant  Possibi 

(Continued    from    Page    1) 

ments.  Western  Electric  mai  f 
turcs  the  Movietone  and  Vita  o 

Dr.     C.     Francis    Jenkins,    P'|iejs; 
in  efforts  to  transmit  films  by 
is   working  on  a  device   he   say 
bring  pictures   to   the   home   wi 
outlay   equal   to   a   moderately-]  ct 
radio    set,    and    recently    declar 
would   be   ready  soon. 

In  England,  John  L.  Baird  of 
don  has  a  device  with  which  heiu 
cessfuUy  has  transmitted  pictur  I 
radio.  The  machine  was  de  o 
strated  recently  before  the  Roy;  Ii 

However,  it  is  considered,  ev( 
those  engaged  in  the  experinntt 
that  radio  pictures  are  "a  long  \' 
off."  In  this  connection,  it  is  pc  t 
out,  that  there  still  remains  el 
development  in  the  perfection  of  ils 
ing  films.  Extensive  experiment:, v;] 
be  necessary  to  prevent  existinj  do 
fects  of  talking  films,  and  brinjtlj 
processes  up  to  the  standard  of 
fection  and  efficiency,  wh 
make  them  the  success  aime 
their  sponsors. 



lich   vil— 
led  i  ^ 

French  Meeting  to 
Act  on  Quota  Mat 

(Continued   from   Page    1) 

over  and  disposing  of  the  licenls- 
Under  the  law,  a  French  film  w  j 
be  one  produced  entirely  by  a  Fric 
company,  but  without  restriction 
foreign  capital.  Foreign  firms 
form  doinestic  companies  but  i;i 
arios  must  be  written  and  the  ii 
ture  directed  by  Frenchmen 
25  per  cent  of  the  cast  French.  P  t 
ever,  the  exact  definition  of  a  Fr  ic 
film  is  to  be  determined  by  a  in 
mittee  to  be  named.  The  prop  ;e 
law  is  flexible,  so  that  the  ratio  ,ai 
be  revised  at  the  end  of  the  r: 

Exhibitors,  who  were  reportedti 
posed   to  the  quota,  are  declared) 
ing  won  over  to  it  by  recomme  |a| 
tion   for   removal   of   the  amuserm 

Tallmadge  to  Saginaw 
Adrian,  Mich.  —  Kenneth  "! 
madge,  manager  of  the  Croswell 
Family  since  their  acquisition  by 
W.  S.  Butterfield  interests,  has  1 
named  manager  of  the  new  Ten 
Saginaw.  He  is  succeeded  by  ]|! 
worth  Hamer,  for  the  last  year  ■ 
nected  with  the  Kunsky  interest 

New  Theaters  Planned  in  Va 

Richmond,  Va.— With  250  thc;i 
in   operation  in   the   state,   a   nii\i 
of    others    are    to    be    launchi.' 
year.     One  of  the  outstanding  ot 
bouses    is    the    William    Byrd,    ur 
construction  here  at  a  cost  of  ?4' 
000.    Charles    A.    Somma    and    W 
Coulter  are  sponsoring  the  new  hO|;( 

Chicago  Theater  Sold  to   Bes 
Chicago— The    Mabel,   3920    \Lhi 
Ave.,     formerly     owned     by     Gee? 
Goumas,  has  been  sold  to  Sol  Be,.. 



OL.   XLIII     No.    11 

Friday,  January  13,  1928 

Price  5  Cents 

What  to  Do 

">»  INCE  introduction  of  the 
ij  Brookhart  bill,  many  opin- 
ions   have    been    expressed. 


ps  wisdom,  its  practicability, 
s  chances  for  passage  or  de- 
;at  have  been  discussed. 
The  Federal  Trade  Commis- 
lon  declares  block  booking  is 
n  unfair  trade  practice.  The 
irookhart  bill  substantiates  this 
nd  also  seeks  to  ban  blind 
ooking  and  allocation  of  prod- 
ct.  Exhibitors  are  asking  The 
"ilm  Daily  what  to  do. 

Don't  Be  a  Dodo 

This  is  what  we  suggest: 
If  you  are  convinced  block  book- 
ig  is  all  wrong,  that  blind  booking 
basically  unsound,  that  producers 
aould  not  be  permitted  to  allocate 
roduct  to  their  own  or  affiliated  the- 
ters  without  calling  for  bids  on  an 
pen  market,  write  your  Congress- 
lan  and  tell  him  to  vote  for  Brook- 
art's  bill. 

If  you  think  the  present  system  is 
ght,  advise  your  representative  in 
ongress  that  you  would  like  to  see 
le   bill   defeated. 

The  point  is:  do  something.  Your 
gislator  in  Washington  won't  know 

hat  to  do.  If  his  constituents  don't 
ike  the  trouble  to  advise  him,  some 
aid  lobby,  interested  either  for  or 
gainst  the  measure,  will  buzz  him 
lenty  in  an  effort  to  influence  the 
ote.  The  exhibitor  has  a  chance 
0  shape  future  trade  policies  the  way 
e  wants  if  he  acts.  Don't  be  a 

Doubling   Up 

Gotham  to  make  30  next  year — 
ust  twice  and  a  trifle  more  than  the 
urrent  line-up.  Important  and  good 
ews  for  ye  exhib.  He's  learned  he 
an  depend  on  the  independents  these 
ays  for  steady,  consistent  values  in 
roduction,  available  at  a  figure  that 
ermits  him  to  stay  out  of  hock  and 
ven   turn   over   a  profit. 

That's  the  kind  of  a  job  Gotham 
5  doing — filling  a  definite  place  in 
he  distribution  scheme,  making  and 
aarketing  eminently  well  a  readih 
alable  line  of  goods,  and  thereby 
ssuring  for  exhibitors  and  for  itself 
he  continuance  of  an  organization 
hat  deserves  to  flourish. 



26  Gothams  and  4  Specials 

Will  Comprise  Firm's 

'28-'29  Schedule 

Thirty  features  will  comprise  the 
Gotham  output  for  1928-29,  under 
plans  just  completed  by  Sam  Sax, 
president  of  Gotham  and  Lumas,  who 
is  in  New  York  for  a  series  of  con- 
ferejnces  with  his  associate,  Budd 
Rogers.  Of  the  number,  26  will  be 
Gotham  productions,  with  the  remain- 
ing four  slated  as  specials. 

"While  our  definite  plans  are  nec- 
essarily not  complete  in  every  detail 
concerning  our  producing  and  re- 
leasing policy  for  the  season  of  1928- 
29"  states  Sax,  "we  are  fairly  settled 
upon  the  major  outlines  for  the  pro- 
(.Continued    on    Page    7) 


Philadelphia — Endorsement  of  plan 
of  Sam  Sax  to  organize  a  co-operative 
producing-distributing  company  in  a 
tie-up  with  exhibitors,  along  the 
fines  of  the  original  First  National 
organization,  is  made  by  Oscar  Neu- 
feld,  president  of  De  Luxe  Film  Co., 
and  a  member  of  the  firm  of  Equity 
{Continued    on    Page    7) 


Showmen  throughout  the  United 
States  have  turned  writers  for  the 
In  the  Exploitation  Guide  which  will 
be  one  of  the  interesting  features  of 
the  new  volume,  distribution  of  which 
will  begin  late  this  month,  are  listed 
about  1,000  exploitation  campaigns. 
They  are  applicable  to  every  type  of 

(Continued    cm    Page    4) 


Berlin  (By  Cable)— The  cjombi- 
nation  of  Emelka  and  Phoebus  under 
the  financial  control  of  J.  Von  Lus- 
tig  and  Richard  Weininger,  partners 
with  First  National  in  Germany,  will 
result  in  the  formation  of  one  of  the 

(Continued    on    Page    4) 


De  Foresfs  View 

Dr.  Lee  De  Forest,  inventor 
of  De  Forest  Phonofilm  and  his 
audion  tube,  basic  factor  of 
radio,  adds  his  opinion  to  that 
of  others  making  experiments 
on  radio  pictures,  that  trans- 
mission of  pictures  by  radio  is 
remote,  so  far  as  practical  use 
is  concerned. 

"Television,  I  believe,  must 
continue  to  be  extremely  in- 
tricate, and  must  be  built  and 
operated  at  gfreat  cost  until  new 
discoveries  are  made  in  the  field 
of  physics." 


Springfield,  Mass. — Deal  for  taking 
over  the  Poli  circuit  of  New  England 
houses  will  be  completed  this  month, 
n  the  opinion  of  Max  Shoolman,  head 
of  the  syndicate  buying  the  houses. 
Shoolman  emphasized  that  the  syndi- 
cate would  carry  out  its  plans  by  an- 
nouncement of  a  proposed  $3,000,000 
theater  planned  for  this  city,  to  seat 
around  4,000.  Actual  work  on  the 
(^Continued    on    Page    7) 


E.  A.  (Eddie)  Eschmann  has  been 
appointed  general  sales  manager  of 
Columbia  Pictures,  according  to  re- 
port. He  is  slated  to  take  over  the 
new  post  Monday. 

Until  recently,  Eschmann  was  east- 
ern sales  manager  for  Pathe,  com- 
ing to  that  company  on  absorption 
by  Pathe  of  Associated  Exhibitors, 
of  which  he  was  general  sales  man 
ager.  Previous  to  that,  he  held  a 
similar  post  with  Columbia. 

Consolidated  Stock  Issue 
Is  Eagerly  Purchased 

Issue  of  300,000  shares  of  $2  cum- 
lative  participating  preferred  stock  of 
Consolidated     Film     Industries,     Inc. 
(Continued    on    Pag*    4) 

New  York  Exhibitors  Plan 

Luncheon  at  Astor 

January  26 

Declaring  that  "the  war  is  on"  the 
Theater  Owners  Chamber  of  Com- 
merce, New  York,  is  broadcasting  a 
call  to  independent  exhibitors  to  at- 
tend the  "rally  for  liberty"  luncheon 
at  the  Astor  Jan.  26.  The  purpose 
of  the  rally  is  to  map  plans  to  aid 
passage  of  the  Brookhart  bill  now 
pending  in  Congress. 

The  T.O.C.C.,  has  endorsed  the 
bill  and  pledged  its  best  efforts  to 
secure  enactment  of  the  measure. 
Several  organizations  throughout  the 
country  have  done  likewise.  J.  Ar- 
thur Hirsch  is  chairman  of  the  T. 
O.C.C.  committee  which  is  campaign- 
ing for  passage  of  the  Brookhart 
bill,  which  seeks  to  prohibit  block 
and  blind  booking  and  arbitrary  al- 
location   of    product. 

"You   must    take    sides   now    either 

(Continued    on    Page    7) 


Trade  paper  advertising  is  to  be 
discussed  at  a  closed  meeting  of  the 
A.M.P.A.  scheduled  for  next  Thurs- 
day, it  was  announced  yesterday  by 
President   Bruce    Gallup. 

Proposed  discussion  of  the  sub- 
ject, it  is  stated,  is  due  to  widespread 
criticism  of  advertising  curtailment 
by  various  companies,  and  the  agree- 
ment to  limit  advertising  made  last 
spring  between  advertising  manag- 
ers in  New  York. 


Democrats  Attack  Plan  to 
Delay  Tax  Reduction 

Washington  Bureau  of  THE  FILM  DAILY 
Washington— Attack  on  the  Re- 
publican plan  to  delay  action  on  tax 
cuts  until  March  IS,  has  been 
launched  in  the  Senate  by  Democrats. 
However,  assurance  has  been  given 
that  the  reductions  made  would  be 
retroactive  to  Jan.  1.  The  measure 
provides  for  elimination  of  the  tax 
on  admissions  up  to  fl. 

"Let's  Talk  It  Over"  Is 
Best  Film  Board  Slogan 

Memphis— "Let's    Talk    It    Over," 
was    adjudged    best    of    slogans    for 
Film  Boards  submitted  by  secretaries. 
(Continued   on   Page    7) 



Friday,  January  13, 

Vol  XLIII  No.  1 1     Friday,  Jan.  13, 1928     Price  5  CenU 



Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Fofic,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York,  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


As  far  as  film  issues  were  concerned  yes- 
terday's market  maintained  a  placid  surface, 
with  no  distinct  trend  noticeable.  Paramount 
common  as  usual  headed  the  list  in  the  trad- 
ing,   4,500   shares   changing   hands. 



Am.  Seat.  Vtc .... 
*Am.  Seat  Pfd... 
♦Balaban  &  Katz. 
*Bal  &  Katz  Vtc. 
Eastman  Kodak  .  . 
♦East.  Kodak  Pfd. 
*tFilm  Inspection. 
•First  Nat'l  Pfd.. 
Fox  Film  "A" 
tFox  Theaters  "A" 
*Intern'l  Project.  . 
ttKeiths    6s    46     . . 

Loew's,     Inc 

ttLoew's,  6s  41  WW. 
ft  Loew's, 6s41x-war. 
*M.  P.  (iap.  Corp. . 
Pathe  Exchange  .  . 
Pathe  Exch.  "A". 
ttPathe  Exch.  7s37 
Paramount  F-  L. . .  . 
♦Paramount  Pfd.  . . 

♦♦Roxy     "A"      

♦*Roxy  Units  . . .  . 
**Roxy   Common    . . 

Skouras    Bros 

**Stan.  Co.  of  Am. 
tTrans-Lux  Screen 
♦♦United  Art.  Com. 
♦♦United  Art.  Pfd. 
tUniv.  Pictures  . . 
Univ.  Pict.  Pfd... 
tWarner  Bros. 
Warner  Bros.  "A". 







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>   •    •    • 



>   •    •   • 



•  •   *  • 











•   .   •   > 









15  7/8 




22  Ji 

















•Last  Prices  Quoted    •'Bid   and    Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  4  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in   Philadelphia. 

Lillian  Gish  Leaves 

Lillian  Gish,  whose  latest,  "The 
Enemy,"  is  now  in  its  third  week  at 
the  Astor,  left  New  York  yesterday 
for  the  Coast.  She  will  be  guest 
of  Douglas  Fairbanks  and  Mary 

Roadshow  Run  for  Goldwyn  Film 

Presentation  at  a  legitimate  house 
on  Broadway  at  roadshow  prices  of 
"The  Passionate  Adventure,"  last  of 
the  Ronald  Colman-Vilma  Banky  co- 
starring  films,  is  planned  by  Samuel 

Changes  Made  in  Florida 
Chain  by  Patterson 

Atlanta,  Ga. — Several  appointments 
have  been  made  by  Williard  C.  Pat- 
terson in  Universal's  Florida  circuit. 
H.  M.  Johnson,  who  has  been  assist- 
ant to  Claude  Lee,  manager  of  the 
Arcade  and  Court,  Fort  Myers,  has 
been  assigned  to  Winter  Park  where 
he  is  managing  the  Baby  Grand  which 
re-opens  soon. 

H^rry  Botto,  who  has  been  in 
charge  of  Universal's  theater  in  Brad- 
enton,  becomes  manager  of  the  Ar- 
cade, at  Kissimmee,  succeeding 
George  HofTman  who  takes  over  the 
management  of  the  Edwards,  Sara- 
sota. Hoffman  succeeds  Malcom  Estes 
who  goes  to  the  Arcade,  West  Palm 
Beach  for  the  E.  J.  Sparks  Enter- 

Johnson  Buys  Second  House 
Conneaut,  O. — H.  Ward  Johnson, 
who  last  week  purchased  the  Main 
also  has  purchased  the  LaGrande, 
formerly  owned  by  J.  C.  Flack.  John- 
son formerly  was  identified  with  the 
Liberty,  Geneva,  which  he  sold  a 
year  ago. 

Geiger  Joins  Tiffany-Stahl 
Cleveland — Lou  Geiger,  assistant 
division  manager  for  FBO  has  re- 
signed to  become  affiliated  with  the 
local  Tiffany-Stahl  exchange.  Al 
Geddes,  formerly  with  Columbia  also 
has  joined  the  Tiffany-Stahl  exchange 
as  head  booker. 

St,   Louis  Case  Continued 

St.  Louis — Trial  of  Oscar  Dane, 
proprietor  of  the  Liberty  Music  Hall. 
3627  Delmar  Blvd.,  St.  Louis,  Mo., 
on  a  charge  of  assaulting  Clay  Holmes 
while  he  was  acting  as  a  picket  in 
front  of  the  theater  during  a  labor 
controversy  last  February  has  been 
continued  generally  in  the  Court  of 
Criminal  Correction.  Attorney  for 
Holmes  told  the  court  that  Dane's 
condition  was  such  he  could  not  be 
brought  into  court.  Dane  is  suffering 
from    stomach    trouble. 

New  Faces  on  St.  Louis  Row 

St.  Louis — Many  new  faces  will  be 
noted  along  Film  Row  next  week. 
Ben  Reingold,  Fox  manager  at  Oma- 
ha, assumes  a  similar  post  here. 
Jimmy  Shea,  FBO  manager  at  Des 
Moines  moves  here  for  a  like  berth. 
William  Horn  has  been  added  to  M- 
G-M's  booking  department.  Stanley 
Benford  of  the  M-G-M  home  office, 
is  here  to  participate  in  the  launch- 
ing of  the  sales  develpoment  depart- 
ment together  with  Jack  Hellman, 
exploiteer,  under  supervision  of 
Harris  P.  Wolfberg,  district  manager. 

Raper  Gets  D.  M.  Fox  Office 

Des  Moines — Jack  Raper,  veteran 
member  of  the  Fox  sales  force  has 
been  named  manager  of  the  com- 
pany's local  exchange.  Raper  form- 
erly managed  the  Paramount  branch 
at   Minneapolis. 

Nebraska  City  Fire  Loss 
Nebraska  City,  Neb. — Interior  of 
the  Empress,  owned  by  Booth 
Brothers,  was  practically  destroyed 
by  fire  with  a  loss  of  $5,000.  Cause 
of  the  fire  is  unknown. 

Daily  Remimkr 

Get  copy  of 
1928  Film 
Daily  Year 
Book  when 

Friday,  January  13,  1928 

Columbia  Acquires  Shorts 
for  Three  Territories 

Forty-eight  two  reel  comedies,  a 
ten  chapter  serial  and  a  number  of 
single  reel  novelties,  in  addition  to 
Screen  Snapshots  and  features  pro- 
duced by  the  company  are  distributed 
by  Columbia  exchanges  in  the  Min- 
neapolis, Omaha  and  Des  Moines 

The  list  of  shorts  now  on  the  Co- 
lumbia list  in  these  territories  are: 
12  two  reel  Charlie  Chaplin  revivals; 
six  Winnie  Winkle  two  reel  com- 
edies; six  Hairbreadth  Harry;  Izzy 
and  Lizzie  and  Snub  Pollard.  Three 
series  of  eight  two  reelers  also  are 
available  in  Barnyard  Animals;  Lucy 
Strike,  Novelty  Brand,  and  the 
Aubrey  Group.  The  one  reelers  will 
be  slapstick  comedies  bearing  the 
brand  name  of   Crackerjacks. 

Radio   Still  Transmission  Planned 

Washington — Facsimile  transmis- 
sion of  stills,  messages  and  docu- 
ments is  planned  by  the  Radio  Corp. 
of  America,  which  has  applied  for 
permit  to  erect  a  station  for  the 
purpose  at  Rocky  Point,  N.  Y. 

Carrier  and  Long  in  N.  Y. 

James  Carrier,  general  manager  of 
the  Schine  circuit,  and  his  assistant 
Harry   E.   Long,  are  in   New  York. 

Pat  Dowling  in  N.  Y. 

Pat  Dowling.  advertising  and  pub- 
licity head  of  Christie  Film  Co.,  is 
in  New  York.  Prkt  of  "Tillie's 
Punctured  Romance,"  now  being 
edited  by  Ralph  Spence,  will  reach 
New  York  next  week,  he  stated. 

Ruben  Going  to  Coast 

Albert  G.  Ruben,  insurance  broker, 
expects  to  leave  Saturday  for  the 


Walter  A.   Putter,   Pres. 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant    8181    1123    No.    Bronson    Ave. 


Alpha  Fowler  Joins  "U' 
Subsidiary  at  Atla 

Atlanta — Alpha    Fowler,    in    A 
ta,    has    severed    his    connection 
Community     Theaters     Consolid|ec 
in  which  Arthur   Lucas  and  Wi 
E.    Jenkins    are    the    leading    facjtr 
to    become   general    manager   of 
borhood  Theaters  Corp.,  the  At 
subsidiary    of    Universal    theater 
which   Oscar  S.   Oldknow  is   fin 
ally  interested. 

The  holdings  of  Naborhood 
aters  Corp.  include  the  Ponct 
Leon,  Ponce  de  Leon  Ave. 
Boulevard;  the  Madison,  East  A 
ta;  Fairfax,  East  Point;  and  the 
pire,  now  being  erected  at  Gee  2fi| 
Ave.,  and  Crew  St.,  Atlanta, 
latter  house  will  be  the  largest  (tr. 
munity  theater  in  the  city  wii 
seating   capacity   of   1000. 









13    "Chang"    Openings 

"Chang,"     Paramount     spec 
opened  simultaneously  in  13  the? 
in  Mexico  City.    The  Olympia,  I 
mount   house,   broke   its   record, 
viously    held    by    "Beau    Geste." 
entire    capacity    of    3,000    seats    a 
sold  out  in  the  first  hour,  Param 

Changes    Made  at   Richmonc 

Richmond — Changes  in  the  stai 
the   Mosque  have  just  become  el}c| 
tive     following     the     resignation 
Harry  Berr stein  as  general  manjei 
of    the    new    playhouse    to   join    liij 
versal.       The    staff    now    compri  s 
Stewart  Bryan  "lucker,  general  nn 
ager;    John    Leary,    stage    mana 
and    Clarence    E.    Boykin,    publi 

"Student   Prince"  at   Pop   Price 

Cleveland— "The    Student    Priife' 
is  being  offered  for  the   first  timeal 
popular  prices  at  the  Stillman.     T 
is   a  prerelease  run,  and  is   the  Is' 
showing  of  the  picture  under  $2    p 

"Al"  Aaronson  Here 

A.  S.  Aaronson,  Central  Eur<|e 
supervisor  for  M-G-M,  is  in  Nw 

To  Distributors 


State  Riglit  Buyers 



8  1  3. 










J.    P.    LOCKNEY 




ROBERTSON     COLE    CO.,     NOV., 

1920.       LENGTH     6123     FT. 


SOCIETY,    Ltd.. 

68    West    56th    St.        Circle    2396 

From  Man  to  Man! 

^orld-famous  story  of  the  girl 

nobody  no 's.  Enough  of  her 

loves  to  explain  her  reputation. 

From  the  famous  story  by  Anita  Loos 
and  the  play  by  Anita  Loos  and  John 
Emerson.  Hector  TurnbuU  Produc- 
tion, directed  by  Malcolm  St.  Clair 


PAR  AMOUNT'S  SpecUil  of  Speciak! 





Friday,  January  13,  19:1 


Toronto  —  Important  promotions 
have  been  made  among  the  managers 
of  Famous  Players  Canadian  Corp. 
in  Western  Caiiada,  following  the 
transfer  of  H.  M.  Thomas,  Western 
Division  manager,  from  Vancouver, 
to  headquarters  here. 

James  R.  Muir,  manager  of  the 
Capitol,  Vancouver,  has  been  ap- 
pointed supervisor  of  Famous  Players 
theaters  in  British  Columbia.  Muir, 
who  has  been  in  charge  of  the  house 
since  the  death  of  Ralph  Ruffner,  has 
been  succeeded  there  by  Walter  P. 
Wilson,  manager  of  the  Capitol,  Ed- 
monton, Alta.,  and  previously  at 

Harold  Bishop,  for  years  assistant 
to  John  Hazza,  manager  of  the  Cap- 
itol, Calgary,  has  been  appointed 
manager  of  the  Edmonton  Capitol 
succeeding  Wilson.  Sam  Binder,  as- 
sistant manager  of  the  Empress,  Ed- 
monton, where  J.  B.  Reisman  is  man- 
ager, goes  to  the  Capitol  at  Calgary. 

Weber  Joins  Gotham  to 

Head  Foreign  Sales 

John  Norbert  Weber,  until  recent- 
ly head  of  the  Tiffany-Stahl  foreign 
department,  has  joined  Gotham  to 
head  the  newly-formed  import  and 
export  department.  He  is  scheduled 
to  leave  soon  on  an  extended 
European   trip. 

Association  of  Weber  with  the  in- 
dustry dates  back  from  1912  when 
he  was  assistant  cashier  with  Uni- 
versal and  later  traveling  auditor. 
Then  followed  a  period  as  assistant 
manager  of  the  Detroit  exchange. 
After  service  in  the  war,  Weber  re- 
joined Universal,  leaving  to  become 
assistant  to  J.  I.  Schnitzer.  In  1922 
Weber  joined  Tiffany  in  the  capacity 
of  assistant  to  the  president,  M.  H. 
Hoffman,  and  later  was  placed  in 
charge  of  foreign  sales. 

Managing  Rockville  Houses 

Rockville,  Conn. — Frank  M.  Dil- 
lonsnyder  has  succeeded  J.  Mitchell 
Hogan  as  manager  of  the  Palaca  and 
Princess,  owned  by  the  Regional  The- 
aters Corp.  Hogan  will  manage  a 
theater  in  Milford,  Mass. 

Tom  Foster  Recovering 
Stanley,  Wis.— Tom  Foster,  veteran 
star  owner  and  prominent  in  organ- 
ization activities  throughout  the  state, 
is  recovering  from  an  operation  for 
appendicitis   at    Chippewa    Falls. 

Spearman  Buys  Two 

Stroud,  Okla.— President  W.  S. 
Spearman  of  the  state  M.P.T.O.  is 
reported  to  have  bought  the  Cozy  and 
Barton,  formerly  booked  by  Griffith 
Bros.  Spearman  operates  the  Gem 
and   Edmund. 

FBO  Changes  D.  M.  Manager 

Des  Moines  —  James  P.  Shea, 
branch  manager  for  FBO,  has  been 
appointed  manager  of  the  St.  Louis 
exchange,  and  Harry  B.  Frankle  suc- 
ceeds  him   here. 

Theater  Contracts  Awarded  in  1927 

(As    compiled    by    the    F.    W.    Dodge    Corp.) 



New  Floor  Space 

New    England 



sq.   ft. 

N.   Y.  &  No.   N. 




"     " 

Middle  Atlantic 



tt     tt 

Pittsburgh   District 



"     " 

Central    West 



((     It 




"     " 




"     " 




11     « 

37    states 



sq.   ft. 


New    England 



sq.    ft. 

N.   Y.  &  No.   N. 




"      ** 

Middle    Atlantic 



"      " 

Pittsburgh    District 



tf           (4 

Central   West 



"           " 




"           " 




"           " 




**           '* 

37  states 


sq.    ft. 


$  1,537,000 









$  5,462,500 









German  Merger  Gives 
Outlets  to  1st  National 

{Continued    from    Page    1) 

most  formidable  chains  in  Germany 
About  fifty  first  runs  in  principal 
German  cities  are  thus  brought  to- 
gether under  one  control. 

The  amalgamated  chains  will  mus- 
ter many  thousands  of  theater  seats. 
The  most  prominent  theater  in  the 
group  is  the  Capitol  in  Berlin.  Here 
many  American  pictures  have  their 
German  premieres.  In  two  or  three 
weeks,  "The  Circus"  opens  there. 
First  National  is,  of  course,  assured 
a  first  run  outlet  in  all  German  key 
cities  as  a  result  of  the  deal. 

Ann  Arbor  Changes 

Ann  Arbor,  Mich. — With  opening 
of  the  Michigan,  several  changes  in 
management  of  the  Butterfield  houses 
have  taken  place.  Gerald  Hoag,  form- 
er manager  of  the  Majestic,  has  been 
made  manager  of  the  Michigan.  J. 
S.  Helsdon,  manager  of  the  Arcade, 
is  now  in  charge  of  the  Majestic. 
He  is  succeeded  at  the  Arcade  by 
Nat  Nealon,  former  manager  of  the 
Ready  at  Niles.  Harold  Sweet  con- 
tinues as  manager  of  the  Wuerth, 
and  Alvin  Stevens  remains  at  the 

Mayor  Orders  Theater  Inspection 

Camden,  N.  J. — General  inspection 
of  theaters  has  been  ordered  by  May- 
or Price,  who  has  directed  Com- 
missioner of  Safety  David  S.  Rhone 
to  report  back  to  him  before  any 
licenses  are  issued  for  the  year.  The 
inspection  will  cover  particularly  ex- 
its, fire  escapes,  electric  wiring  and 
projection  booths. 

Improving  Birmingham  House 

Birmingham,  Ala. — Publix  will  re- 
model the  Strand  and  will  spend  $25,- 
000  in  refurnishing.  While  the  Strand 
is  closed,  the  Galax  will  present  the 
regular  Strand  shows,  and  after  the 
latter  reopens  it  is  likely  the  Galax 
will  undergo  remodeling. 

Joe   Douglas  Buys  Nebraska  House 
Hooper,     Neb. — Joe    Douglas    ha.s 
purchased    the    Amusa    from    A.    H. 

Year  Book  Lists  1,000 
Exploitation  Tie-Ups 

(.Continued   from   Page    1) 
pictures,  and  for  quick  reference  have 
been  sectionized  under  the  following 
major  diversions: 

College,   Comedies,  Juvenile,   Mys 
tery,  Romance,  Sea,  Society.   Sports, 
\Var,   Westerns   and   General.     Each 
division,    in    turn,    is    subdivided    as 

Newspapers,  Lobbies,  Theater 
Fronts,  Ballyhoos,  Tie-Ups,  Window 
Displays,  Printed  Matter,  Special 
Showings  and  Special  Stunts.  In 
other  words,  complete  campaigns  for 
each  type  of  picture  are  thus  made 
available.  An  indication  of  the  scope 
of  this  section  may  be  gleaned  from 
the  fact  that  the  General  Section 
alone,  lists  226  individual  campaigns 

Every  stunt  is  the  result  of  an 
actual  campaign.  Theoretical  ideas 
been  eliminated.  The  exhibitor  ha? 
supplied  the  information,  which  is 
one  reason  why  this  exploitation 
manual  is  without  rival  in  the  in- 

Standard  Buys  Chaplin  Series 

Cleveland — Standard  Film  Service 
Co.,  has  secured  12  two-reel  Mutual 
Chaplin  comedies  for  Ohio,  Michigan, 
Kentucky,  West  Virginia  and  western 
Pennsylvania.  The  12  comedies  are. 
"Easy  Street,"  "The  Rink,"  "The 
Immigrant,"  "The  Pawnshop,"  "The 
Fireman,"  "The  Floorwalker,"  "The 
Vagabond,"  "The  Adventurer,"  "The 
Cure,"  "Behind  the  Screen,"  "The 
Count,'  and  "One  A.M."  Standard 
has  dropped  the  title  of  Federated 
at   its   Pittsburgh   exchange. 

Kentucky  Theater  Closed 

McDowell,     Ky. — The     McDowell 
has  been  closed  indefinitely. 

Epidemic  Closes  Theater 

Falmouth,  Ky. — The  Duncan  has 
been  closed  on  account  of  a  scarlet 
fever  epidemic. 

Harold  Stanley  Buys  Another 

Greenfield,  la. — Harold  Stanley  has 
purchased  the  Lyric  from  J.  W. 
Thornton,  following  closely  on  his 
purchase  of  the   Grand  here. 


No  definite  decision  has  been  mal 
to  erect  a  film  building  on  the  prci 
erty  at  136-146  W.  50th  St.,  recem 
bought  by  the  Namtaw  Realty  Cod 
states  Alexander  S.  Kempner, 
denying  published  reports  to  tl 
efifect.  His  company  has  just  bouc' 
the  abutting  property  at  145  W 
49th  St. 



65  Permits  Issued  in 

St.  Louis  During  19M^l 

St.    Louis — Annual    report    of    t 
building    department    shows    that 
permits  for  theaters  and  other  amui 
ment  places  totaling  |2,598,200.  Ho 
ever,  this  does  not  mean  that  65  uMJ-b 
theaters  were  constructed  in  St.  Loi 
during  1927,  but  merely  that  65  p< 
mits    were    issued    calling    for    eith    ^ 
new    building,    or    improvements 
existing    structures.  Mh> 


Consolidated  Stock  Issue 
Is  Eagerly  Purchase 

(Continued    from    Page    1) 

was   sold   quickly   by    Hornblower 
Weeks,  Cassett  &  Co.  and  Domini 
&  Dominick,  when  ofifered  yesterd 
The    stock    was    priced    at    $26.50 
share,    with    two    shares    of    commi 
given  with  every   ten  of  preferred 

Fire  Destroys  Hamilton  House 

Hamilton,  O. — Interior  of  the  Je 
ferson  was  completely  destroyed  in 
fire  that  did  $200,000  damage  to  su 
rounding  property.  Jewel  Photoph 
Co.,  owners  of  the  theater,  estima 
loss  at  $56,000.  Fire  was  caused 
an  explosion  of  unknown  origin. 

Remodel   Pueblo    Theater 

Pueblo,  Colo. — Gordon  Ashwor 
is  remodeling  and  redecorating  t' 
Broadway  Arcade  and  the  theat 
will  reopen  about  Feb.  1. 

Reopen  Oklahoma  House 

Daugherty,  Okla. — J.  Featherstc 
has  reopened  the  Rex  which  has  be 
closed  since  last  June. 

Braux  Managing  Earlsboro  Hous< 

Earlsboro,  Okla. — J.  Braux  h  hrt 
been  appointed  manager  of  the  Lil  h  'j 
erty.  i] 


J.  G.  Thompson  Buys  House 

Shonn,  Ky. — J.  G.  Thompson  h; 
purchased  the  Loyal,  formerly  ope 
ated  by  B.  E.  Gaddie. 

Sell  Amarillo  Theater 
Amarillo,    Tex. — ^The    Liberty    h 
been  taken  over  by  L.  Jacobson 











Texas  House  Burns 

Stratford,  Tex. — The  Empress  WJ  ■K 
destroyed  by  fire.  Damage  was  nc  ^ 
covered  by  insurance.  i^ij^ 


Cammer  Elected  Treasurer 
Oklahoma  City — "Dutch"  Camme 
manager    for    Educational,    has    beeKi, 
elected   treasurer   of  the   Film   Boar 
succeeding  E.   S.   Oldsmith,  who  ha 
been  transferred  to  Kansas   City 


■iday,  January  13,  1928 




New  Theaters 

osstimes — Index  ;  Hermitage — The  Her- 
mitage; Kansas  City — Loew's  Midland; 
Preston — Index ;  Urbana  —  Index ;  Wil- 
iamsville — Earl. 

Changes   in    Ownership 

nton — Bixman,  sold  to  Victor  Cason  by 
Bert  Byler;  Excelsior  Springs — 'Casino, 
iold  to  J.  C.  Hough  by  Hayter  &  Gregg ; 
Kansas  City — Gavoso,  sold  to  H.  C.  Dart  by 
Ed  C.  Harper;  Queens,  sold  to  B.  O.  Wil- 
cinson  by  Pappas  &  Panos ;  Strand,  sold  to 
E.  E.  Webber  by  J.  C.  Rader;  Kennett— 
Sew  Lyric,  sold  to  H.  A.  Garrett  by  Ray- 
mond &  J.  Ga/rrett ;  Lebanont— Lyric,  sold  to 
^.  L.  Lewis  by  Mrs.  C.  H.  Fayant ;  Maple- 
vood — Uptown  (formerly  Marshall)  sold 
;o  W.  J.  Colonna  by  Chas.  Daniels;  May- 
vood — Elms,  sold  to  A.  P.  Sharon  by  H. 
i.  Sherman;  Milford — Hdle  Hour,  sold  to 
Boles  Bros.  i>y  E.  A.  Schneider;  Piedmont 
—Princess,  sold  to  A.  G.  Pierce  by  C.  L. 
Bennett;  PoUock — The  Pollock,  sold  to  M. 
Z.  Ellison  by  W.  A.  Hawkins ;  Ridgeway 
Rex,  sold  to  .E  E.  Brown  by  I.  W. 
Maple;  Salem — Lyric,  sold  to  W.  N.  Don- 
ildson  by  J.  L.  Bangert;  St.  Joseph — ^Em- 
)ress,  sold  to  Empress  Theater  Co.  by 
Howard  Amuse.  Cp. ;  iSt.  Louis — Yale 
sold  to  Mrs.  B.  Castelli  by  H.  M.  E. 
i'asmezoglu  and  Maurie  Stahl ;  Steele — Bai- 
lee, sold  to  Elbert  Jones  by  W.  L.  Davis. 


itnson — The  Branson  ;  Curryville  —  The 
i^urryville  ;  Leiwiston — -Gem  ;  Ethel — The 
Ethel ;    Wright    City — Evangelical    Church. 

Changes    in    Ownership 

Igrade — Community,  sold  to  Fred  Hutch- 
hson  by  J.   T.   Crowley. 

New  Theaters 
ten  wood — H    &    B. 


vens — Community  ;  Steele  City  —  Lyric ; 
Veston — Opera  House. 

Changes    in    Ownership 
istown — Movie,   sold   to    Sam   Albert;    Far- 
ireU— Sun,  sold  to  G.  A.  Dilla  by  Ed  Juel ; 


"laha — Lake,  sold  to  M.  A.  Hartman  by 
l(|jake  Amuse.   Co. 


New   Theaters 
lefonte — Ritz. 


myra — Seltzer ;  Narberth — The  Narberth  ; 
Philadelphia  —  New  Princess  (formerly 
)rury)  and  Wynne. 

Changes  in  Ownership 

entown — 'Earle,  sold  to  Equity  Theaters, 
nc,  by  Heim  Jacob ;  Altoona — Boyers, 
old  to  S.  H.  Behle  by  F.  Boyers ;  Annville 
^Blue  &  White,  sold  to  Wm.  Hissner  by 
C.  Mauger;  Braddock — Grand,  sold  to  Ce- 
ilia  Baska  by  S.  A.  Segley ;  Centralia — 
jirand,   sold   to   J.    M.    Donahue   by    P.    J. 

'^Valsh;   Charleroi — Majestic,  sold  to  W.   S. 

erj>weeney  by  Mr.  Rosenbloom ;  Chester — 
ilacon,  sold  to  Leo  iPosel  by  Moore  & 
VTiite;  Conway — The  Conway,  sold  to  H. 
'i.  F.  Fry  by  John  Crispino ;  Erie — Cameo, 
old  to  G.  W.  Patton  by  V.  Manrillo ; 
Olympic,  sold  to  F.  E.  Gohrs  by  R.  W. 
IcClellen ;  Eans  City — ^Rialto,  sold  to  Har- 
is  Amuse  Co.  by  F.  J.  Kifer ;  Homestead 
-Star  Amuse  Co. ;  Johnsomburg — Longs, 
old  to  M.  W.  Peterson  by  E.  L.  McDer- 
lott;  Kane— The  Kane,  sold  to  E.  W.  Al- 
ertsch ;  Mr.  Joy — The  Mt.  Joy,  sold  to  J. 
'heros  by  L.  Johnston ;  North  Braddock — 
"opeland,  sold  to  Mr.  Cochif  by  A.  P. 
im ;  Parkesburg — Opera  House,  sold  to  S. 
Cardbetos  by  C.  J.  Seldonridge;  Philadel- 
■hia— Elk,  sold  by  L.  Chasanov  by  C.  F. 
Cline ;  Elmer,  sold  to  L.  Chasanov  by  E. 
'ulmer;  Leno,  sold  to  Louis  Linker  by 
^eno  Amuse  Co. ;  Norris,  sold  to  Norris 
imuse  Co.  by  Varbalow  &  Kantor;  Pas- 
all,  sold  to  Jesse  C.  Douglass  by  Sam 
[yman;  Roxy,  sold  to  East  Coast  Theaters 

by  Felt  Bros. ;  Spring  Garden,  sold  to  Jos. 
Goodstein  by  Wm.  Simon ;  Susquehanna, 
sold  to  Norris  Amuse  Co.  by  Varbalow  & 
Kantor;  Pittsburg — ^Vendome,  sold  to  S. 
Rosenfeld    by    J.    Rolls. 


Altoona — ^Colonial ;  California — Lyric  ;  Ed- 
dyston — ^Eclipse ;  EVans  City — Rialto  ;  Gar- 
rett—The  Garrett;  Kersey — The  Kersey; 
Moore — Fire  Hall  Audit;  Palmyra — -Iro- 
quois ;  Philadelphia — Northwood ;  St.  Pe- 
tersburg— Simplex  ;  Tremont — Opera  House. 

Changes  in   Ownership 

MapleviUe — ^Maple  Hall,  sold  to  A.  J.  Leten- 
dre   by    Deignan    Bros. 

New  Theaters 

Florence — Lincoln. 

Changes  in   Ownership 

Andrews — Rialto,  sold  to  W.  G.  Grissett  by 
Robinson  &   Summerall. 

Changes  in  Ownership 

Baltic — Auditorium,  sold  to  American  Legion ; 
Bowdle — Boyd  Hall,  sold  to  Bob  Hines  by 
Palace;  Redfields — State,  sold  to  E.  J. 
W.  L.  Boyd;  Elk  Point — Florence,  sold  to 
Sumner  Bovee  by  C.  S.  Bovee;  Hartford — 
Kleinsaffer  by  W.  M.  Root;  Reliance — 
Opera  House,  sold  to  F.  M.  Wallace  by  F. 
J.  Keaton;  Strool — The  Stroll,  sold  to  Geo. 
Chambers  by   Billy   Baxter. 

Changes  in  Ownership 

Bruceton — ^The  Bruceton,  sold  to  B.  .F  Hen- 
derson by  C.  D.  Kyle;  Camden — -Dream- 
land, sold  to  W.  A.  Masters  by  W.  E.  Wes- 
son ;  Cooperhill — Capitol,  sold  to  W.  C. 
'Sullivan  by  J.  H.  Pulliam ;  Hartford- 
Paramount,  sold  to  Sam  Range  by  A.  C. 
Champ;  Tellico  Plains — Stokely,  sold  to  J. 
W.   Walker  by  J.   D.  Humphries. 

New   Theaters 

Big  Lake — Palace;  Dennison — ^Liberty;  Mar- 
Sn — The  Marlin  ;    Seymour — Green. 

Changes  in   Ownership 

Alvord — The  Alvord,  sold  to  W.  A.  Roberts; 
AmariUo — San  Jacinto,  sold  to  J.  C.  John- 
ston ;  Big  Lake— Palace,  sold  to  J.  S.  ;Wall 
Camp  Wood^New,  sold  to  R.  S.  Mc- 
Gowan;  Claude — Rialto,  sold  to  Miss  Sus- 
sie  Gray ;  CoUinsville — Palace,  sold  to  R. 
E.  Jacks;  Dallas — Midway,  sold  to  Oak 
Cliff  Amuse  Co.,  Inc.;  De  Kalb— Patriot, 
sold  to  Carl  Ross;  Estaline — ^Pastime,  sold 
to  Clifton  &  Wahley;  Franklin — ^Gem,  sold 
R.  T.  Grant;  Goose  Creek — Nu  Gulf,  sold 
to  Chas.  Trifon;  Holland,  sold  to  J.  E. 
Ford;  Mabank — Royal,  sold  to  T.  L.  Jen- 
nings; Seagraves — New  Palace,  sold  to 
Willis  L.  Brooks;  Vernon — Pictorium,  sold 
to  Dent  Theaters. 


Big  Lake — Crystal;  Center  Point — Airrome; 
Gainsville— Palace ;  San  Benito — Pastime ; 
Weinert — Rex. 

Changes  in   Ownership 

Salt  Lake  Ctiy — ^American,  sold  to  American 
Theaters  Corp. 


Lewiston — Rex. 

Changes  in  Ownership 

Carbottom — Bluegrass,  sold  to  W.  G.  Shat- 
tuck  by  K.  H.  Trimble;  Pocahontas — New, 
sold  to  O.  L.  O'Connor  by  C.  T.  Rees ; 
Salem — Grand,    sold    to    H.    M.    Moody    by 

B.  A.   Baskerville. 


Petersburg — Century. 

Changes  in   Ownership 

Hinesburg — Garden,  sold  to  W.  H.  Lantman 
by  Clark  R.  Thomas. 

Changes  in   Ownership 

Seattle— Manhattan,  sold  to  G.  Forbes  by 
Rivers  &  Robinson;  Meridian,  sold  to  Swan 
Peterson  by  K.  Ustainsteff;  Yesler,  sold  to 
S.  Z.  Williams  by  N.  Levine;  Sunnyside— 
Liberty,  sold  to  Junior  Amuse  Co.  by  West 
Coast  Theaters;   Tacoma — Lincoln,   sold   to 

C.  J.  Kaleel  by  L.  Shoemake. 

Brewster — The  Brewster;  La  Crosse — Scenic; 
Seattle — Lakeside. 


On  All  Feature  Produc- 
tions and  Short  Subjects 
in  the  Week-End  Edition 
of  the 


For  Ten  Years  the  The- 
ater Owner's   Greatest 
Help  in  the  Selection  of 
His  Programs 

Ask  Any 


He  Knows 

DAILY      I^"day,  January  13.  1928 




Hollywood  Prod.  Will  Make  Ten 

Cecil  B.  De  Mille  Renews  Contract  of  William  K.  Howard — Holt  Reported  Slated  to  Star  in  Westerns  for 
Paramount — Laura  La  Plante  to  Make  Rupert  Hu^^hes  Story — FBO  Signs  Wallace  Fox -Other  Studio  News 



Ten  two  reel  comedies  will  be  pro- 
duced for  Paramount  by  Hollywood 
Prod.,  in  which  the  Harold  Lloyd 
Corp.  is  interested,  states  a  current 

The  company  is  making  six  Ed- 
ward Everett  Horton  comedies  for 
the  current  schedule,  four  of  which 
already  have  been  completed. 

Rupert  Hughes  Story  as 
Laura  La  Plante  Film 

Beatrice  Van  is  preparing  adapta- 
tion of  "The  Girl  on  the  Barge," 
Rupert  Hughes  story  tentative  slated 
as  a  starring  vehicle  for  Laura  La 

Luncheon    for    Janet    Gaynor 

Press  representatives  today  are  to 
attend  a  luncheon  given  by  the  Fox 
publicity  department  with  Janet  Gay- 
nor as  honor  guest. 

"Excess    Baggage"   for   Norma 

M-G-M  has  acquired  screen  rights 
of  "Excess  Baggage,"  John  Mc- 
Gowan  stage  play.  Norma  Shearer 
is  expected  to  be  starred  in  the  pic- 

Tom   Tyler   Assignment   for    King 

Louis  King,  brother  of  Henry 
King,  is  to  direct  Tom  Tyler's  next 
picture  for  FBO.  King  directed  six 
of  the  seven  Buzz  Barton  pictures 
last  year. 

Unknown    Gets    De    Mille    Role 

Dorothy  Ward,  screen  newcomer, 
has  been  given  a  role  in  De  Mille's 
"The   Godless  Girl." 

Signs   for   "Paris   Nights" 

Warner  Baxter  and  Margaret  Liv- 
ingston are  to  appear  in  "Paris 
Nights,"    new    Columbia    picture. 

"Blackjack"  is  Bancroft  Story 

"Blackjack,"  an  original  by  Oliver 
H.  P.  Garrett  is  planned  as  a  George 
Bancroft  starring  vehicle.  Evelyn 
Brent  will  appear  opposite  and  Josef 
Von   Sternberg   will   direct. 

Buys  "Out  of  the  Ruins" 

First  National  is  reported  to  have 
secured  screen  rights  of  Sir  Phillip 
Gibb's  story,  "Out  of  the  Ruins." 

Loaning  Dorothy  Arzner? 

Dorothy  Arzner  is  to  be  loaned  by 
Paramount  to  M-G-M  for  produc- 
tion of  a  picture. 

New  Holt  Series? 

Jack  Holt,  who  recently 
signed  a  contract  with  Colum- 
bia, is  reported  slated  to  star  in 
a  series  of  westerns  for  Para- 

Roach  and  Wife  Leave  for 
Far  East  on  World  Cruise 

Hal  Roach  and  his  wife  are  en 
route  to  Hong  Kong  where  they  will 
overtake  and  board  the  round-the- 
world  liner  Belgenland  and  continue 
the  world  cruise.  They  probably 
will  be  gone  until  late  next  summer. 

Cast  in  Jannings  Film 

Neil    Hamilton    has    been    cast    in 
Emil    Jannings'    "The    Patriot." 

Assigned   Role  in  "Their  Hour" 

Huntley  Gordon  has  been  assigned 
a  role  in  "Their  Hour." 

Vice  Consul  of  Norway 
Studies  Picture  Making 

Study  of  American  methods  of 
making  pictures  was  the  object  of 
A.  F.  Kittle,  vice  consul  of  Norway, 
during  a  recent  visit  to  Universal 
City.  Kittle  and  Captains  Tischen- 
dorf  and  Mogensen  of  the  Norwegian 
Navy  were  guests  of  Carl  Laemmle. 
They  plan  to  use  the  information 
gained  to  stimulate  interest  among 
the  producers  of  Norway  in  making 

Mintz  Assigned 

Jack  Mintz  is  comedy  construction- 
ist for  "Harold  Teen,"  which  goes  in- 
to production  next  week  at  First  Na- 
tional with  Mervyn  Le  Roy  directing. 

FBO  Buys  Creelman  Story 

James  Ashmore  Creelman  has  sold 
an  original,  "Gang  War,"  to  FBO. 

Mattison    Leaving   for    N.    Y. 

Frank    Mattison    leaves    today    for 
New   York. 

Assignment  for  George  Irving 

George    Irving    has    been    cast    for 
"Partners  in   Crime." 

Denny  to  Make  Snell  Original 

Earle  Snell  is  writing  another  orig- 
inal  for  Reginald   Denny. 

Menjou   Title    Changed 

Adolphe  Menjou's  newest  starring 
picture  for  Paramount,  started  in 
production  under  the  title  of  "Cap- 
tain Ferreol,"  has  been  captioned 
"Code   of   Honor." 

Banks  and  Whelan  Going  Abroad 

Monty  Bank  and  Tim  Whelan 
leave  Tuesday  for  England  where 
Banks  will  make  a  comedy. 


Setting  at  rest  reports  that  he  was 
to  join  M-G-M,  William  K.  How- 
ard has  renewed  his  contract  with 
Cecil  B.  De  Mille.  The  director  has 
just  completed  "His  Country,"  and 
the  next  on  his  schedule  is  to  be 
"The  Last  Cab,"  featuring  Rudolph 
Schildkraut.  Howard  has  been  with 
De  Mille  since  the  latter  left  Para- 

A  Little 





By    RALPH    WILK 

South  Sea  Island  Picture 
Is  Planned  by  Paramount 

Paramount  will  send  an  expedition 
to  the  South  Seas  to  make  a  picture 
featuring  a  battle  between  Capt.  Vic- 
tor Burch,  pearl  hunter  and  an  octo- 
pus, according  to  report.  The  cap- 
tain now  is  in  Los  Angeles  arranging 
the  deal.  Karl  Brown  will  direct  the 
picture,    it   is   stated. 

FBO  Signs  Wallace  Fox 
to^One  Year's  Contract 

Wallace  Fox,  brother  of  Edwin 
Carewe  has  signed  a  one  year  con- 
tract with  FBO.  His  first,  under  the 
agreement,  will  be  a  Tom  Tyler  pic- 

De   Mille    Renews   with    Pangbom 

Franklin  Pangborn  has  signed  a 
new  long  term  contract  with  Cecil  B. 
De  Mille. 

"U"   Assigns  Josephine   Dunn 

Josephine  Dunn  has  been  added  to 
cast  of  "We  Americans,"  which  Ed- 
ward Sloman  is  directing  under  su- 
pervision of  Carl  Laemmle,  Jr.  In  the 
cast  are  George  Sidney,  George 
Lewis,  Patsy  Ruth  Miller,  Beryl 
Mercer,  Eddie  Phillips.  Michael  Visa- 
roff,  Albert  Gran  and  Rosita  Marstini. 

Boy   Writer    on    Coast 

Bob  Carr,  18-year-old  Ohio  boy 
magazine  writer,  is  here  writing  a 
high  school  story  for  Paramount. 

Paramount    Signing    Paul   Lukas? 

Paul  Lukas,  it  is  reported,  will  sign 
a  long  term   Paramount   contract. 

Fox  Assigns   Larry   Kent 

Larry  Kent  has  been  assigned  a 
role  in  "Hangman's  House,"  in 
which  William  Barnum  returns  to 
the  screen  at  Fox. 

Collaborating  on  "Scandal" 

Nan  Cochrane  and  Faith  Thomas 
are  collaborating  on  adaptation  of 
"Scandal"  for  Universal. 


OT    a   chanc 


a   cnance 

Mille    was    letting    a    director    XI 

.     _£     "-D.-H"      TJ J I     '" 

Hollyivoc  F'*' 

Cecil    B.    D  ^„ 


the  type  of  "Bill"   Howard  get  awa   j,;(|j 
from    him.      De    Mille    has    just    r 
newed     "Bill's"     contract.       HowaiC" 
has    the   unusual   advantage   of   bein 
well   schooled   in   distribution,   in    ac 
dition  to  his  fine  appreciation  of  dr; 
matic    values    and    screen    techniqu 
Great  things  are  expected  from  hin  ^["^j 
*         *         * 

Our  Passing  Show:  Rupert 
Julian  and  Bertram  Millhaus- 
er  chatting  at  the  De  Mille 
studio;  Ann  Price  and  Marie 
Halvey,  graduates  of  the 
Paramount  Long  Island  stu- 
dio, holding  a  re-union  at  the 
M-G-M  lot;  Ike  Friedman, 
Akron  exhibitor,  visiting  the 

Margaret     Seddon     is    being     keJfeiiD 
busy.     She  recently  finished  work 
"Gentlemen     Prefer     Blondes"     an 
now  is  working  in  "Trelawney  of  tl  B3  c 




i;  wo 


Wells."      She    has    also    appeared 
'Silk  Legs." 

*         *         * 

More  Passing  Show:  Harry 
Shei'man,  Harry  Rathner, 
Sam  Bischoff  and  Josef 
Swickard  discussing  weighty 
problems  at  the  Hollywood 
Plaza  hotel;  Albert  Gran 
serving  a  luncheon  to  the  cast 
of  "We  Americans;"  Olga 
Baclanova  giving  a  party  for 
a  group  of  Russian  children. 


.sty  ii 


We  know  one  director  who  watch( 
the  work  of  all  his  extras.  T'othi 
day,  one  of  the  extras  showed  litt 
interest  in  his  work.  "You  had  be 
ter  go  home.  Son,  I'm  afraid  I' 
keeping  you  awake,"  said  the  dire 

Sennett  to  Star  Sallie  Eilers 

Sallie  Eilers,  who  plays  in  Mai 
Sennett's  recently-completed  featui 
"The  Goodbye  Kiss,"  is  to  be  starn 
in   "Bad  News,'  by  Sennett.     John: 

Burke  and  Matty   Kemp  are  to  pli    rjjjj 
in  the  new  feature  which  is  by  Ca§ 

George    Marion's    Record 

When  George  Marion.  Jr.,  con 
pletes  titling  "Feel  My  Pulse"  wil 
Beebe  Daniels,  and  "Sporting  Goods 
with  Richard  Dix,  he  will  have  e 
tablished  for  himself  the  record  i 
having  titled  64  pictures  during  tl 
period  of  the  last  14  months. 








'riday,  January  13,  1928 

0  Pictures  Planned 
for  Year  by  Sam  Sax 

(Continued    from    Page    1) 

im  to  follow  the  schedule  now  in 
al  process  of  completion. 
'We  have  taken  four  years  to  de- 
lop  to  the  point  where  we  can 
er  a  program  of  this  magnitude 
d  still  keep  the  quality  consistent 
d  now  both  our  producing  and 
tributing  organizations  haVe 
iched  a  point  where  we  c-an  ef- 
iently  make  and  handle  30  fea- 
ie  productions  in  one  season. 
'While    we    are    not    prepared    at 

present  moment  to  definitely  an- 
unce    the    complete    line-up    so    far 

stories,  titles  and  personnel  ar^, 
icerned,  we  plan  a  concrete  pro- 
im  with  all  guess  work  eliminated 
far  as  humanly  possible  so  that  a 
e  announced  by  Gotham  means  a 
ture  actually  to  be  produced  by 
it  title  and  from  the  story  men 

'We    are    now    in    final    process    of 
mination    as    far   as    story   material 

concerned  and  have  progressed 
te  a  ways  in  many  other  plan; 
ich  will  be  made  known  soon." 
Sax  leaves  for  California  this  week 
d  upon  his  arrival  the  production 
its  will  again  start  on  the  final 
ges  of  completing  the  remaining 
Gotham  Productions  to  be  re- 
sed  this  season. 

Lsks  Exhibitors  to 
Back  Sam  Sax  Plan 

(Continued  frotn  Page  1) 
leaters,  which  operates  a  chain  of 
uses  in  this  territory. 
'It  would  be  a  great  thing  for 
;  industry  if  all  of  the  independent 
ater  owners,  particularly  the  big 
es,  would  read  and  give  serious 
3ught  to  Sam  Sax's  announcement 
It  he  intends  to  form  a  national 
■operative  exhibitors  buying  or- 
nization,"  he  states. 
They  should  not  wait  for  a  further 
iiouncement  or  until  some  repre- 
itative  of  Sax  calls  upon  them,  but 
3uld  immediately  notify  by  letter, 
re,  or  telephone  that  they  are  heart- 
in  accord  with  his  idea,  which  they 
:)uld  be  for  their  own  preservation, 
is  will  encourage  Sam  Sax  to  do 
:  thing  he  has  in  mind,  and  do  it 

.et's  Talk  It  Over"  Is 
Best  Film  Board  Slogan 

(Continued    from    Page    1) 

ma     Walton,     local     secretary,     is 

hor  of  the  slogan. 

second  best  slogan  was   submitted 

Mrs.   Georgia   Moffett,   Cleveland, 

o  offered:  "Service  is  the  Suprem-^ 
nmitment  of  life."  E.  L.  Cole, 
lanta,  was  third  with  "Film  Boards 

Trade  will  not  suffer  a  wrong  to 

without  a  remedy." 

(ij  , 

Stevenson    Opening    Another 

Zharlotte,  N.  C.^ — George  R.  Stev- 
on,  general  manager  of  Steven- 
i  Theaters,  has  been  spending  con- 
erable  time  in  Charlotte  perfect - 
:  arrangements  for  the  opening 
I.  16  of  the  Stevenson,  Rock  Hill, 


And  That's  That 


rpHE  A.M.P.A'  went  on  the  air  yes- 
-'-  terday  at  the  weekly  Boulevard 
fiesta.  The  government  authorities 
arranged  to  give  them  the  air  ex- 
clusively for  an  hour.  A  coupla 
cabinet  officers  and  most  of  the  sen- 
S>tors  and  congressmen  were  in  favor 
of  giving  these  publicity  guys  the 
air  for  good.  But,  of  course,  that's 
just  pure  jealousy. 

All  the  boys  got  a  great  kick  out 
of  it.  Here  they  were  at  last  sitting 
pretty  with  all  the  ivorld  listening 
in.  "Just  think,"  sez  Henry  Bate, 
"here's  the  wife  out  in  Queens 
Village  listening  on  the  Christmas 
set  with  27  installments  yet  to  go, 
knowing  that  her  husband  is  part 
of  this  great  and  momentous  oc- 
casion." And  that's  about  the  way 
the  rest  of  the  gang  felt,  the 
bachelors  joining  in  the  dirge. 

Bruce  Gallup  turned  the  occasion 
over  to  Norman  Pierce,  announcer 
for  Station  WMCA.  He's  an  Eng- 
lishman from  Australia  living  in  the 
Bronx.  He  spoke  in  all  three 
languages  so  the  whole  world  listen- 
ing in  could  understand.  He  was 
overcome  with  emotion  in  introducing 
Irene  Rich.  Don't  blame  Jiim.  Harold 
Flavin  and  Joe  Shea  were  so  dazed 
by  her  beauty  that  they  handed  the 
waiter  cigar  coupons  when  he  came 
to  collect  the  buck  for  the  dinner. 
And  the  waiter  was  so  smitten  he 
handed  them  change.  It  pays  to  at- 
tend these  A.M.P.A.'s  if  you  strike 
that  waiter. 

hene  said  she  now  understood  why 
all  the  clever  ad  copy  originated  in 
Neiv  York  as  she  gazed  into  all 
those  bright  faces.  She  was  staring 
right  at  aforementioned  waiter 
when  she  said  it.  However,  we'll  let 
that  pass.  But  the  boys  inhaled  the 
applesauce  and  kept  their  mouths 
open  for  more.  publicity 
bozos  are  hounds  for  the  stuff  they're 
peddling  themselves.  Everybody  had 
a  vision  of  the  Hollywood  P.A's 
listening  in  and  getting  the  Bitter 
Truth  at  last. 

Archie  Mayo  was  next  to  sinig  his 
song  into  the  mike.  He  looked 
around  for  his  megaphone,  couldn't 
find  it,  and  admitted  bashfully  that 
he  had  prepared  a  good  speech  but 
forgot  it.  Maybe  it  was  all  for  the 
best.     Who  knows? 

Nita  Naldi  stood  before  the  mike 
and  worked  her  comehither  eyes,  till 
Announcer  Pierce  whispered  in  her 
ear  that  a  microphone  ain't  no 
camera.  But  her  pantomime  was 
great,  and  her  silent  delivery  a 

Victor  Varconi  spoke  in  his  beauti- 
ful broken  Czechoslovakian  accent, 
and  ended  with  the  plea:  "Write 
something  about  me — but  always 
NICE."  He's  honest,  anyway.  He 
was  among  press  agents,  and  knew 
what   he   wanted. 


Do7i  Hancock  spoke  on  Topics  of 
the  Day.  George  Kelly  played  a 
harmonica  like  the  Roxy  organ.  Or 
vice  versa.     We  forget  which. 

After  it  wassail  over,  the  announce- 
ment was  made  that  the  hook-up  with 
the  outside  world  had  gone  all  hooey. 
Nobody  had  heard  all  this  historic 
event  but  the  gang  in  the  dining 
room.  But  being  all  expert  broad- 
casters, the  world  knew  about  it  any- 
way within  the  next  hour. 

T.O.G.G  Galls  Rally 
on  Brookhart  Bill 

(Continued    from    Page    1) 

with  the  independent  exhibitor  or 
against  him,"  says  a  broadside  is- 
sued by  the  T.O.C.C.  calling  upon 
exhibitors  to  back  the  Brookhart 
bill.  "Soon  Congress  will  save  us  by 
passing  the  great  Brookhart  bill  for- 
bidding block  selling,  avoiding  blind 
booking,  giving  us  a  free,  open  hon- 
est way  to  get  film  for  our  independ- 
ent houses — taking  the  power  awa> 
from  the  giant  producers  and  their 
affiliated  theaters." 

"Save  your  investments,  get  a 
square  deal,  be  a  real  American,"  the 
broadcast  concludes. 

Shoolman  Will  Go 
On  With  PoH  Deal 

(Continued    from    Page    1) 

house  is  to  start  in  two  months,  he 

The  Poll  deal  was  to  have  been 
closed  Jan.  1,  under  terms  of  the 
original  deal  made  in  September.  At 
the  time,  Shoolman  and  associates 
posted  $400,000  to  bind  the  deal. 

Source  of  bookings  for  the  chain 
still  is  to  be  determined,  but  this  fact 
will  neither  affect  the  purchase  or 
building  plans,  according  to  Shool- 
man. Negotiations  have  been  con- 
ducted with  the  WiUiam  Morris 
agency,  but  no  deal  is  as  yet  set. 

Keith-Albee's  announcement  that 
bookings  would  be  withdrawn  from 
the  circuit  when  Poll  relinquished 
control,  with  a  K-A-Stanley  invasion 
of  "Poli  towns"  to  follow  was  one 
of  the  factors  which  have  delayed 
the  deal.  The  other  was  the  necessity 
of  raising  about  $5,000,000  in  cash. 
This  is  declared  to  be  practically  ac- 

Pollock  Deletes  Navy  Secrets 
Quick  work  on  the  part  of  Leo 
Pollock,  news  editor  of  the  Interna- 
tional Newsreel,  prevented  theaters 
from  showing  close-up  views  of  the 
secret  mechanism  of  the  U.  S.  Navy's 
new  $45,000,000  airplane  carrier, 
Saratoga.  Pollock  realized  as  he 
viewed  the  scenes  that  some  of  them 
showed  the  Navy's  new  air-launching 
mechanism  in  great  detail. 

Smith  Joins  "Movie  Age" 
Des  Moines — E.  P.  Smith,  veteran 
Iowa  theater  owner  and  organization 
leader,  has  joined  the  staff  of  "Movie 
Age,"  Omaha  regional,  which  is  a 
member  of  the  Associated  Publica- 
tions group  of  regionals  headed  by 
Ben  Shlyen.  He  will  handle  news 
and  advertising  for  the  publication 
in  this  territory. 

OAIiy  TIPS  Vnaoi  MEM1  DOltABS  POB  SHOVlfflEN 

"Jesse  James" 

Lobby  display  consisted  of  show 
case  containing  a  large  assortment  of 
guns  of  various  calibre  which  were 
loaned  by  the  chief  of  police  and  the 
sheriff.  On  top  of  the  case  in  an 
upright  position  was  a  card  reading, 
i^ohce  Warning — Guns  on  display 
here  were  taken  from  criminals  who 
have  paid  the  death  penalty  for  liv- 
ing contrary  to  the  Law."— J.  T. 
Hussey,  Strand,  Tampa,  Fla. 

"Les  Miserables" 

Hired  a  boy  to  carry  a  huge  re- 
plica of  a  book,  five  feet  long  and 
four  feet  thick,  labeled  "Les  Mis- 
erables." He  wore  the  book  in  the 
style  of  a  sandwich  man,  and  made 
his  first  appearance  at  the  high  foot- 
ball game.  From  then  on  until  the 
opening  he  appeared  in  the  business 
sections  of  the  city. — Charles  J.  Jones, 
Colonial,  Harrisburg,  Pa. 

"My  Best  Girl" 

(United  Artists) 

Staged  a  limerick  contest  tie-up 
with  the  "Wisconsin  Ntws."  A  full 
page  in  the  News,  besides  carrying 
an  ad  of  the  Garden,  also  carried  the 
advertisements  of  four  other  mer- 
chants in  town,  each  ad  having  four 
lines  of  a  limerick  using  the  words, 
"my  best  girl,"  and  the  reader  was 
to  furnish  the  last  line.  To  all  those 
who  turned  in  suitable  last  lines  to 
the  limericks,  passes  to  the  Garden 
were  presented.  Approximately  100 
passes  were  given  away,  and  the  stunt 
created  much  good  will. — L.  K.  Brin, 
Garden,   Milwaukee. 

"Silk  Stockings" 

Persuaded  department  stores  to 
make  a  silk  stocking  drive.  Each 
store  devoted  a  large  window  entirely 
and  exclusively  to  large  Laura  La- 
Plante  cut-outs  and  stills  surrounded 
by  artistic  silk  stocking  displays.  A 
wholesale  stocking  house  distributed 
250  LaPlante  window  cards  in  the 
stores  of  all  its  dealers  in  Milwaukee 
and  suburbs.  These  stores  also  dis- 
played a  liberal  supply  of  stills  of 
Laura  LaPlante  from  "Silk  Stock- 
ings." Famous  oil  paintings  and 
numerous  frames  furnished  by  Phoe- 
nix were  conspicuously  displayed.  Ten 
dozen  silk  stockings  of  all  colors 
were  strung  out  in  front  of  theater. — 
Fred  Meyer,  Alhambra,  Milwaukee. 

"Sorrell  and  Son" 
(United  Artists) 

Printed  bookmarks  three  in.  by 
eight  in.  carrying  a  list  of  "father 
and  son"  literature  compiled  by  the 
library.  These  bookmarks  were  dis- 
tributed with  every  book  gTven  out  in 
the  circulating  department  of  the  main 
library  and  30  branches.  Besides, 
the  library  in  its  various  branches 
carried  a  display  of  stills  and  book 
jackets  of  various  titles  relating  to 
fathers  and  sons. — Stillman,  Cleve- 

They  All 





The  Recoixir 
The  Cixywd/ 
The  Hen 
The  Women 
The  Kid/ 

all  FALL  for  him! 


/    iRECpRDj 

/        /       11  TOLEDO    W 

"SinU  national 

ir  And 

I  they  had  to  put  a 


rm^k    I  in  front  of  the 




hodudkfKmmacfmeHt —  AL.ROCKETT 



The  Private  Lite  of 

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TITLES  BV  •  •  • 



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Out  This  Month 












w.  i?Ay  Johnston 



Trem  Carr 

Special  Production 

Lila  Lee 

Cornelius  Keefe 
Betty  Francisco 
Warner  Richmond 

Story  by  H.  H.  Van  Loan 
Directed  by  Charles  J.   Hunt 

A    RAYART       "4^MOUS    AUT4tORS"       PICTURE" 




OL.  XLIII     No.  12 

Sunday,  January  15,  1928 

Price  25   Cents 



:.  C.  A.  and  G.  E.  Exhibit 
Device  at  Tests  in 

Schenectady,  N.  Y. — Radio  talking 
:tures  for  the  home  were  demon- 
■ated  here  yesterday  by  the  Radio 
)rp.  of  America  and  the  General 
ectric  Co.  The  pictures  were 
oadcast  to  three  different  points  in 
2  city,  one  of  which  was  to  the 
me  of  E.  W.  Allen,  vice  president 
G.   E. 

Groups  of  scientists  and  newspa- 
rnien  standing  before  the  first 
onie  television  sets"  ever  to  be 
monstrated  saw  the  moving  images 
d  heard  the  voices  of  a  man  and  a 
)man  transmitted  from  the  research 
)oratories  of  General  Electric  sev- 
1   miles    away. 

So  lifelike  were  the  lights  and 
des  reproduced,  witnesses  said, 
t  the  curl  of  smoke  from  a  cigar- 
and  the  flash  of  an  eye  were 
nsmitted  by  radio  just  as  a  picture 
folds  on  a  screen. 
The  first  television  set  is  of  simple 
istruction  and  not  unlike  the  fa- 
liar  phonograpii  cabinet  in  size  and 
terior  appearance.  It  was  devel- 
ed  by  Dr.  E.  F.  W.  Anderson, 
isulting  engineer  of  R.  C.  A.  and 
£.,  and  his  assistants  in  the  lab- 
itory  here. 

.  E.,  R.  C.  A.  and  Westinghouse 
:ently  purchased  an  interest  in 
50,  making  available  to  the  indus- 
■  their  talking  pictures,  television 
i  sound  devices. 

IJoTnplete  technical  description  of 
!  "home  television  set"  will  ap- 
ar  in  Monday's  issue  of  THE 

Woodhull  Favors  Brookhart  Bill 
if  Federal  Control  Obviated 

Columbus,  O. — Active  support  to  the  Brookhart  bill  was  voted 
at  a  meeting  of  the  board  of  trustees  of  the  Ohio  exhibitor  unit.  The 
proposed  law,  it  was  stated,  "will  do  much  toward  correcting  some 
of  the  evils  which  now  exist  wdthin  the  industry  as  between  the  pro- 
ducer and  the  exhibitor." 

If  block  booking  can  be  eliminated 
through  passage  of  the  Brookhart 
bill,  obviating  any  danger  to  the  in- 
dustry which  may  come  through 
Federal  regulation,  "then  let  us  work 
unitedly  for  the  passage  of  the  bill." 

This  is  the  message  to  exhibitors 
made  public  today  by  R.  F.  (Pete) 
Woodhull,  president  of  the  M.P.T. 
O.A.,  in  a  discussion  of  the  Brook- 
hart measure  to  eliminate  block  and 
blind  booking  and  arbitrary  alloca- 
tion of  product.  Unaffiliated  exhibi- 
tors will  agree,  he  said,  that  block 
booking  is  a  trade  evil  which  should 
be  wiped  out. 

"In  the  consideration  of  the  Brook- 
hart bill  as  in  other  public  situations 
effecting  the  industry  it  has  always 
been  my  policy  to  give  careful  con- 
sideration to  every  phase  before  mak- 
ing a   declaration,"  he   declared. 

"This  bill  is  national  in  scope  and 

will  profoundly  affect  the  entire  in- 
dustry. Theater  owners  who  have 
devoted  unlimited  time  and  energ>' 
to  the  advancement  of  their  business 
and  who  have  given  great  study  to 
its  many  uncertainties  tjationallv 
want  to  give  careful  consideration 
to  any  move  of  this  character  before 
taking  a  position  from  which  they 
will  not  be   able  to  recede. 

"In  the  M.P.T.O.A.  my  worthy 
predecessors  in  office  and  myself  have 
always  counselled  the  most  careful 
consideration  of  vital  propositions 
and  we  have  consistently  refused  to 
be  stampeded  into  lines  of  procedure 
without  weighing  the  different  ele- 
ments carefullv. 

"The  M.P.T.O.A.  is  a  Nationa' 
organization  and  is  obliged  under  all 
the  rules  of  fair  procedure  to  con- 
sider all  situations  in  a  national  way. 

(^Continued    on    Page    3) 


liicago — Discussions  and  demon- 
itions  of  equipment  are  occupying 

attention  of  the  sales  convention 
National    Theater    Supply    Co.,    in 

ion  here  at  the  Stevens  Hotel  and 
(Continued    on    Page    3) 

The  Economic  Broom 

DOUG  FAIRBANKS,  as  president  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences,  issues  forth  with  a  running 
resume  of  Hollywood  as  it  is  today  and  as  it  should  be  if 
everything  functioned  properly. 

"I  believe  the  industry  needs  a  thorough  housecleaning" 
he  states.     "In  many  instances  salaries  are  out  of  propor- 
tion and  the  cost  sheets  of  production  show  almost  wanton 
wastage.  *  *  *  If  the  expenditure  has  proved  too  great  for 
the   returns   of  pictures,   then,   in   my   opinion,   fewer   pic- 
tures should  be  made,  with  more  time  and  effort  put  on 
each  one." 
Doug  is  very  gentle.     He  hasn't  even   touched  on   the   real 
inside  of  the  situation.    Anyone  who  has  been  in  this  industry  for 
any  length  of  time  knows  that  if  the  history  of  motion  picture 
incompetence  were  written  in  all  of  its  unbelievable  detail,  a  lot 

(^Continued    on    Page    3) 

Contract  Runs  Until  1937, 

Lasky  Says,  Branding 

Report  False 

Los  Angeles — Will  H.  Hays 
is  not  quitting  as  head  of  the 
producer-distributor  association. 
Reports  that  the  "general"  might 
sever  connections  with  the  in- 
dustry are  without  foundation, 
states  Jesse  L.  Lasky,  president 
of  the  Association  of  M.  P. 

Hays'  contract  has  until 
March,  1937,  to  run,  Lasky 
pointed  out  in  denying  any  ba- 
sis for  intimation  that  Hays 
would  resign.  Hays  arrives 
here  Saturday  on  his  semi-an- 
nual visit  to  the  studios. 

Lasky's  statement  Avas  in 
answer  to  a  published  report 
that  Hays  would  resign  unless 
assured  of  100  per  cent  back- 
ing of  his  membership  on  poli- 
cies and  plans. 


Los  Angeles — Regarded  as  the  first 
step  in  a  new  salary-cutting  move. 
18  craftsmen  are  being  laid  off  at 
M-G-M,  effective  Saturday.  This  af- 
fects and  releases,  about  eight  per  cent 
of  the  carpenters  and  electricians. 
Three  art  directors  are  being  retained 
to  take  care  of  the  various  units  go- 
ing  into   production    soon. 

Six  of  the  oldest  assistant  directors 
on  the  company's  payroll  are  let  out 
under  the  order,  which  marks  a  gen- 
eral cutting  down  in  every  depart- 
(Continiied    on    Page    3) 

French  Commission  Reject 
Drastic  Quota  Change 

Paris Distributors    asked    for    a 

quota  admitting  five  foreign  films  for 
each  one  produced  by  a  French  com- 
pany at  a  meeting  of  the  cinema  com- 
mission presided  over  by  Edouard 
Herriot,  minister  of  education,  but 
the  commission  decided  this  was  too 
radical.  It  now  seems  probable  that 
{Continued   on   Page    3) 






Sunday,  January  15,  1928 

Vol.  XLIII No.  12    Sunday.lan.  15  1928    Price25Cent$ 



Pulilished  daily  except  Saturday  and  holiday-- 
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Pulilisher:  Maurice  1).  Kann.  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Ralph 
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E.  G:nisman,  Ambassador  Hotel:  'Phone 
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Am.    Seat.    Vtc 





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tFilm    Inspection     . 





♦First    Nat'l     Pfd.. 


Fox    Film    "A"     .  . 





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*Intern'l    Project. 


ttKeiths    6s    46     . 





Loevv's,     Inc 

58  H 




ttLoew's,  6s  41ww 










MOM     Pfd.     .  .  . 

25  5/r 

25 '-4 



♦M.    P.    Cap.    Corp 


Pathe    Exchange     . 





Pathe    Exch.    "A". 





ttPathe    Exch.    7s37   81 




Paramount     F-L     . 





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♦*Roxy     "A"     . . . 





**Roxy    Units    .  . . 




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Stan.    Co.    of    Am. 




tTrans-Lux     Screen     3M 




"United   Art.    Com 

.  15 


**United    Art.    Pfd 

.  85 


>    .    .    • 

*tTJniv.    Pictures 


Univ.     Pict.     Pfd. 





tWarner     Bros.      . 


2-2 11 

1    and 



Warner  Bros.   "A" 
•Last  Prices  Quoted 


22  H 




the   Counter) 

tCurb  Market 

ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louij 
Stock    Exchange   and    Stanley   in    Philadelphia 

When  you  think  of 


you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant     J048 



THE    ECONOMIC    BROOM,    An    Editorial    by    Maurice    Kann     1 

FINANCIAL,    by   Charles   F.    Hynes 2 

PRESENTATIONS,    by   Jack    Narrower    4 

FOREIGN  MARKETS,   by  James  P.    Cunningham    5 

REVIEWS   OF  NEWEST  RELEASES,   by  Lilian  Brennan    6-7 

THEATER  EQUIPMENT  AND   MANAGEMENT,   by  Arthur   W.   Eddy.. 8-9 



HOLLYWOOD    HAPPENINGS,    Coast    News    by    Telegraph 1011 

"A   LITTLE  FROM  LOTS,"   by   Ralph   Wilk    II 

EXPLOIT-0-GRAMS,    Daily    Tips   for    Showmen    11 


THE    WEEK'S  HEADLINES,   Review  of  the  News    12 

AND    THAT'S    THAT,   by   Phil  M.    Daly    12 



BABY    MINE    6 

BLOOD    WILL    TELL    7 



FANGS    OF    THE    WILD    7 



GATEWAY   OF   THE   MOON....  7 


ON    YOUR    TOES    6 



SHORT    SUBJECTS    -...7-9 

Murphy  in  New  York 

Joe  Murphy,  who  plays  Andy  in 
^he  Gump  Comedies,  made  by  Sam 
Von  Ronkle  for  Universal  release,  is 
'n  New  York  for  a  brief  vaca- 
tion. He  recently  completed  his 
quota  of  two-reelers  for  the  coming 
season.  He  will  make  appearances 
at  New  York  theaters  in  conjunction 
with  Gump  comedies. 

Sam  Newfield   Leaves  for  Coast 

Sam  Newfield,  director  of  the  "Let 
George  Do  It"  comedies,  made  by 
Stern  Brothers  with  Sid  Saylor  as 
star,  from  the  George  McManus 
cartoon  comic,  has  left  New  York 
for  Hollywood  to  resume  work  after 
a  vacation.  Sigmund  Newfield,  his 
brother  and  general  manager  of  the 
Stern  Brothers  studio,  who  came  east 
with  his  brother,  will  not  leave  until 
next   week. 

Nat  G.  Rothstein  111 
Nat  G.  Rothstein,  director  of  ad- 
vertising and  exploitation  for  Uni- 
versal, has  been  ill  at  his  home  for 
several  days  with  a  severe  case  of 

Griffith  House  Bums 

Hugo,  Okla. — The  Liberty,  Griffith 
house,  was  destroyed  by  fire  which 
started  in  an  adjoining  department 
store.  Little  insurance  was  carried 
on  the   house. 

(437    BWAY.  N.Y.                          TEL  5560  PENN. 
:*lSO  15,0OO   C0S1UM£S  TO   BfM-r 

Woman  Plans  Rochester  House 

Rochester,  N.  Y.  -^  Kathrine 
Thompson  plans  to  be  the  first 
woman  theater  owner  here.  She  has 
filed  plans  for  a  $70,000  neighborhood 
film  house,  the  Dixie,  to  be  built 
on  Portland  Ave. 

Canandaigua  Asks  Sunday  Shows 

Canandaigua,  N.  Y. — Petitions  arel 
being  circulated  here  for  showsj 
from  3:00  to  11:00  P.M.  Sun- 
days. The  council  will  decide  the  issuel 
Jan.  20.  Former  Mayor  William  J.S 
MacFarlane  is  manager  of  The  Play- 
house, Schine  theater,  only  local| 
house.  ' 

Marie   Dressier  Leaves 

Marie    Dressier    has    left    for    thelj 
Coast,  accompanied  by   Hedda   HopJ 
per.     She  will  be  featured  in  several 
M-G-M  productions  during  the  cor 
ing  year. 

Garyn  on  Sales  Trip 

Pat  Garyn  of  National  Screen  Ser- 
vice leaves  Saturday  on  a  five  weeks' 
trip  to  the  Middle  West. 

Sol    Lesser   in   N.    Y. 

Sol    Lesser    arrived    in    New    York 
Friday  for  a  visit  of  about  ten  days. 

Bell  Goes  to  Coast 

Monta  Bell,  M-G-M  director,  who 
arrived  back  from  a  two-month's  trip 
abroad,  leaves  Sunday  for  the  Coast. 

.  'Where'.... 


?  Wherever 
you  go- 
Plaza  Hotels 
Wf  are  famous. 
T  r  — In  Boston 
— in  New  York 
— in  London 

Also  in 


tf  8  the 

miLVWOC  D^ 


UoUyvood,  Catifonfit 

To  Distributors 


State  Right  Buyers 



8  1  3. 



BY       • 



J.    P.    LOCKNEY 




ROBERTSON     COLE    CO.,     NOV., 

1920.       LENGTH     6123     FT. 


SOCIETY,    Ltd., 

68    West    S6th    St.        Circle    2396 





to  the 

Motion  Picture 


250  NA/est  54th  Street 

Telephone:  Columbus  4I4I'2'3 




inday,  January  15,  1928 



•Jew  Salary  Gut  Move 
Is  Seen  on  the  Coast 

iContinv,ed    jrom    Page    1) 

ent,  where  reduction  of  personnel 

While  practically  no  production  is 
ing  on  at  present,  it  is  expected 
at  when  conditions  again  become 
irmal,  these  workers  will  be  reen- 
ged.  However,  it  is  stated,  they 
II  return  at  much  lower  salaries 

rench  Commission  Reject 
Drastic  Quota  Change 

(Continued,    jrom   Page    1) 

e    nine    to    one    ciuota   agreed    upon 
the    Commission    some    time    ago 
11   be   adopted. 

The  bill  will  be  presented  in  this 
rni  during  the  current  session  of  the 
lamber  or  after  the  May  elections 
icn  the  new  Chamber  convenes. 
Ivocates  of  the  bill  are  sure  that  it 
11  be  passed  in  time  to  become  ef- 
:tive    Sept.    1.       Representatives    of 

Incrican  producers  here  feel  certain 
at' the  formation  of  a  European 
mbine  in  films  will  result  from 
ench  action  in  drafting  restrictive 


quipment  Shown  at 
Nat'l  Supply  Meet 

(Continued   from   Page    1) 

Eight  St.  theater.     Sessions  close 

Saturday.       In    addition    to    Joe 
ornstein,     Walter     Green,     George 

Kruit  and  James  Toler,  branch 
nagers  and  salesmen  representing 
ery  district  are  attending. 
H.  C.  Woods,  president  of  Amer- 
n  Silver  Sheet  and  the  representa- 
e  of  Daylight  Screen,  gave  a  lec- 
and  demonstration  Thursday, 
dlen  of  Vallen  Electrical  discussed 

end  of  the  business  and  Irving 
muels  spoke  on  "Curtain  Controls." 
demonstration  and  talk  on  stage 
ging  was  given  by  J.  R.  Clancy  and 
)y  Langford  spoke  on  "How  To 
ecify  and  Sell  Rigging."  Drapes 
IS   the    subject    of   a    lecture   by    P. 


A  contest  for  the  National  Theater 
pply  Co.  sales  force,  called  "Glad 
igs  Race,"  was  outlined  by  M.  J. 
ulroy  of  the  Midland  Division  of 
itional  Lamp  Works.  The  compe- 
ion  suggested  is  based  on  the  sale 
lamps  during  the  year  now  under- 
ly.  Connery  of  National  Lamp 
orks  spoke  of  "Lighting  the  The- 
;r."  Theater  interiors  was  the  topic 
cussed  by  Brown  of  the  same  or- 
nization.  "What  Newer  Theater 
ghting  Will  Do  for  the  Theater" 
s  the  subject  of  a  talk  by  Alvin 
iler.  G.  G.  Thompson  of  Ward 
onard  spoke  concerning  switch- 
ards.     Projection  was  discussed  by 

R.  Geib  of  National  Carbon  Co. 
d  F.  M.  Falge  of  National  Lamp 
orks,  the  latter  also  speaking  on 
t  Mazda  lamps.  "Stage  Material" 
is  the  topic  of  Ed.  Wolk. 
After  this  session  the  convention 
journed  to  the  Piccadilly  theater  to 
;  the  largest  organ  in  Chicago,  a 

The  Economic  Broom 

(Continued    from    Page    1) 

of  crowns  would  crumble  into  the  dust  and  the  spotlight  of 
dubious  genius  which  today  radiates  its  false  rays  in  so  many 
directions  would  sputter  into  inglorious  oblivion. 

Swinging  the  Stick 

This  industry  most  certainly  needs  a  housecleaning.  And  as 
thorough  a  cleansing  operation  as  can  be  applied.  The  economic 
broom  should  sweep,  far,  wide  and  clean. 

The  job  is  big,  but  if  enough  muscle  swings  the  stick  that 
swings  the  broom,  the  results  will  show.  With  the  debris  will 
go  a  lot  of  illusions  about  people  and  things,  but  what  of  it? 
A  little  more  truth  and  a  little  less  camouflage  in  this  business 
is  one  of  its  crying  needs.   Nobody  can  deny  it. 


Second  Meeting  at  Capital 
to  Protest  Langford  Bill 

Washington — Attack  on  the  Lang- 
ford bill  seeking  to  foist  Sunday 
closing  upon  the  District  of  Columbia, 
as  the  first  step  in  a  national  "blue" 
law  campaign  will  feature  the  meet- 
ing Wednesday  of  the  National  Ass'n. 
Opposed   to   Blue   Law. 

Headquarters  of  the  citizens'  com- 
mittee of  the  association  have  been 
established  at  the  Carlton  Hotel, 
pending  disposition  of  the  Langford 
bill.  A  recent  protest  meeting  was 
featured  by  attack  on  the  measure  by 
Seventh    Day    Adventists. 

Greenwich  Theater  to 
Show  Feature  Pictures 

Film  features  will  form  a  regular 
part  of  the  program  at  the  Green- 
wich Village  theater  which  reopens 
Feb.  12  under  management  of  N. 
Brewster  Morse  and  Douglas  Wood. 
Programs  will  consist  of  musical, 
dramatic  and  picture  features,  with 
the  program  changing  every  two 
weeks.  One-act  plays  will  be  released 
featuring  Broadway  stars.  The  policy 
of  the  new  management  is  to  com- 
bine the  arts  of  the  drama,  music 
and  pictures  in  one  entertainment. 
The  theater  will  be  operated  on  a 
subscription    basis. 

Prices  Cut  at  Madison,  Wis. 

Madison — The  Majestic,  which  for 
the  several  months  has  been  operat- 
ing only  on  Saturdays  and  Sundays, 
now  is  operating  under  a  cut  price 
seven  day  policy  with  matinees. 
Thomas  Norman  is  the  new  manager. 

Fischer  Operating  at  Burlington 

Burlington — The  Crystal,  formerly 
operated  by  W.  L.  Uglow,  has  re- 
opened under  management  of  Fischer's 
Paramount  Theaters.  Uglow,  who 
has  conducted  the  theater  for  a  num- 
ber of  years  gave  possession  of  the 
property  to  the  Fischer  interests 
under  a  three  year  lease,  will  devote 
his  time  to  his  theater  at  Waterford, 

Remodel  Oklahoma  Theater 

Duncan,  Okla.— The  Palace,  owned 
by  Griffith  Bros.,  is  being  completely 

Wisconsin  Judge  Acts  in 
Ascher  Enterprises  Case 

Milwaukee — An  ancillary  receiver 
was  appointed  recently  by  Judge  Ed- 
ward T.  Fairchiid  to  take  over  the 
property  and  assets  of  the  Ascher 
Theatrical  Enterprises,  Inc.,  in  this 
city.  Mrs.  R.  I.  Davis,  Chicago,  a 
creditor  of  the  theatrical  company 
which  says  the  company  owns  the 
Merrill  building,  Milwaukee,  issued  a 
petition    for    this    action. 

The  U.  S.  Court  in  Chicago  ap- 
pointed Abel  Davis  and  the  Chicago 
Title  &  Trust  Co.  receivers  several 
days  ago  and  Davis  also  was  ap- 
pointed by  Judge  Fairchiid  as  ancil- 
lary receiver  in  this  district.  The 
Ascher  company  owns  several  Chi- 
cago theaters  and  one  at  Manitowoc, 

Suit   Over   Foreign  Films 

Film  Arts  Guild  has  lodged  two 
suits  against  the  Kerman  Bros.  Em- 
blem Film  Exchange,  in  the  Supreme 
Court  of  New  York  County.  The 
suits  relate  to  the  distribution  of 
"Husbands  or  Lovers?"  with  Emil 
Jannings  and  "Streets  of  Sorrow" 
with  Greta  Garbo.  Invalidation  of 
contracts  and  a  restraining  injunction 
are  demanded  on  alleged  grounds  of 
improper  and  fraudulent  accounting 
and  refusal  to  make  payment  of 
monies  collected. 

Harry  Lewis,  attorney  for  the  de- 
fendant, claims  Symon  Gould  of  Film 
Arts  Guild  accepted  advance  pay- 
ment of  $2,000  on  delivery  of  the 
negative  of  "Husbands  or  Lovers" 
but  never  delivered  it.  In  connection 
with  the  Garbo  picture,  Lewis  asserts 
Gould  likewise  accepted  advance  pay- 
ment but  failed  to  deliver  the  nega- 

New  Milwaukee  House  Leased 

Milwaukee — Egyptian  Realty  Co., 
owner  of  the  Egyptian,  which  opened 
Christmas  day,  has  leased  the  the- 
ater to  the  Badger  Amusement  Co., 
it  became  known  recently.  The  lease 
is  for  IS  years  and  the  rent  for  the 
first  year  it  is  understood  is  $21,400, 
and  increase  until  the  fifteenth  year 
when  it  will  be  $2.';,900.  The  theater 
cost  approximately  $500,000  and  has  a 
seating  capacity  of  2,000. 

Favors  Brookhart  Bill 
Without  U.  S.  Control 

(Continued   from  Page    1) 

Accordingly,  national  officers  with 
whom  I  discussed  this  proposition 
agreed  with  me  that  aside  from  an-v 
general  consideration  we  would  give 
this  measure  that  we  should  ascer- 
tain directly  from  the  author  of  the 
bill  just  what  he  believed  it  would 
accomplish  if  passed. 

"Secretary  M.  J.  O'Toole  went  to 
Washington  and  called  on  Sen. 
Brookhart  and  discussed  the  bill 
with  him.  The  Senator  said  that 
certain  exhibitors  in  his  own  state  of 
Iowa  and  others  talked  with  him 
about  the  matter,  having  special  ref- 
erence to  the  action  of  the  Federal 
Trade  Commission  on  the  question 
of  block  booking  and  the  order  from 
that  body  to  one  of  the  producing 
and  distributing  companies  to  "cease 
and  desist." 

"The  matter  of  Federal  regulation 
as  applied  to  the  motion  picture  busi- 
ness was  brought  to  the  attention  of 
the  senator  and  the  danger  of  bring- 
ing this  medium  of  expression  with- 
in the  control  of  political  agencies 
was  suggested.  He  said  that  he  be- 
lieved this  could  be  obviated,  but 
that  he  felt  the  way  to  handle  the 
proposed  law  would  be  through  the 
Federal  Trade  Commission  or  some, 
such  governmental   agency. 

"That  compulsory  block  booking 
is  a  trade  evil  in  the  industry  which 
should  be  wiped  out  is  a  fact  upon 
which  all  unaffiliated  Exhibitors  will 
surely  agree.  If  it  can  be  done 
through  the  Brookhart  bill — and  Sen- 
ator Brookhart  expresses  the  belief 
that  it  can  be  done  that  way — of 
course  the  proper  thing  to  do  is  to 
p.iss  the  bill. 

"Therefore  my  conclusion  in  a 
sentence  is — If  we  can  obviate  any 
danger  to  our  business  which  mav 
come  through  Federal  regulation  then 
let  us  work  unitedly  for  the  passage 
of  the  bill.  Sen.  Brookhart  said  he 
believed  he  could  procure  a  hearing 
by  the  Interstate  Commerce  Com 
mittee  of  the  Senate  on  or  about 
Jan.  16.  If  the  Walsh  Public  Util- 
ity measure  which  has  precedence, 
he  said,  could  be  placed  in  the  hands 
of  a  special  committee  or  sub-com- 
mittee then  the  block  booking  bill 
would  get  the  right  of  way.  If  not, 
it  would  of  necessity  be  deferred  un- 
til a  later  date. 

"We  should  prepare  for  the  hear- 
ing in  a  manner  which  will  enable 
us  to  present  the  most  effective  ar- 
gument in  its  favor.  Members  of 
Congress  in  general  and  especiallv 
the  experienced  law-makers  who  are 
on  the  Interstate  Commerce  Com- 
mittee of  the  Senate  want  only  facts 
and  conclusions.  Therefore  anv 
move  by  the  M.P.T.O.A.  and  we 
hope  this  will  be  fully  concurred  in 
by  Exhibitors  generally  and  all  in 
favor  of  the  Brookhart  bill,  is  to  ap- 
proach this  situation  in  Washington 
seriously    and    understandingly." 

Install  New  Organ 

Larned,  Kans. — The  State  has  in- 
stalled a  Robert  Morton  Photo 
Player,  which  is  a  combination  the- 
ater organ  with  pipes  and  different 





Sunday,  January  15,  19281 










An  exceedingly  artistically  handled 
presentation,  and  probably  one  of  the 
biggest  things  attempted  in  conjunc- 
tion with  a  motion  picture  program, 
was  that  offered  at  the  Roxy  the  past 
week.  "Joan  of  Arc,"  done  as  a  lyric 
pageant  in  six  scenes,  from  the  text 
and  music  by  W.  Franke  Harling, 
presented  a  thoroughly  high  class  en- 
tertainment and  showed  no  uncertain 
amount  of  skill  in  its  production. 
Opening  with  a  prologue  in  which  an 
old  man  explains  the  story  of  the 
picture,  "Joan  of  Arc,"  to  his  grand- 
son, and  continumg  on  through  six 
scenes  consisting  ot  Joan  seemg  the 
vision  of  St.  Michael;  bidding  hei 
people  good-bye  as  she  rides  off, 
garbed  in  shinmg  armor,  on  a  white 
liorse;  her  imprisonment  in  the 
dugeon;  the  procession  to  her  trial 
and  finally  her  condemnation  in  the 
market  place  in  Rouen; — the  story 
thus  unfolds  accompanied  by  a 
musical  score  that  is  delightful  and 
a  sincerity  that  is  genuine. 

Also  on  the  prograni  was  a  series 
of  divertissem.ent  including  "La 
Libellule,"  a  Gambarelli  ballet  num- 
ber; "Twilight,"  a  potpourri  of  Rus- 
sian folk  songs,  by  the  Russian 
Cathedral  Choir,  a  dance  by  the  Six- 
teen Roxyettes  and  a  gala  Spanish 
bit  called  "Sevillana,"  featuring 
Fowler  and  Tamara,  tango  experts 
and  the  ballet  and  vocal  ensemble. 
The  setting  and  costumes  in  this  were 
unusually  colorful.  The  overture  was 
"Orpheus"  and  the  film  entertain- 
ment consisted  of  the  news  reel, 
Movietone  and  "The  Gateway  of  the 
Moon  " 

Rube  Wolf  Starts  Tour 

Rube  Wolf  has  started  his  tour  of 
the  West  Coast  circuit  at  the  War- 
field  in  San  Francisco  as  orchestra 
leader.  He  is  presenting  the  Holly- 
wood Beauties  as  an  attraction. 

Dufranne    at   Capitol    Concert 

George  Dufranne.  Canadian  tenor, 
will  be  the  soloist  of  the  13th  Sym- 
phonic Concert  to  be  given  by  the 
Capitol  (New  York)  orchestra  Sun- 
day  morning. 

Lorraine   Minto  at   K.    C. 

Kansas  City — Lorraine  Minto  is 
one  of  the  stage  attractions  at  Pan- 

ly     Box  Office  Prescriptions 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 

Phone  me  at  SPRins  4613 
WrUe  me  at  339  Lafayette  Street.  N.  Y.  C. 

Prologue  Flash  on  Strand  Stage; 
Simple,  but  Highly  Effective 

With  the  Charlie  Chaplin  feature, 
"The  Circus,"  carrying  practically 
the  entire  performance,  there  was 
little  time  for  a  stage  presentation. 
It  was  confined  to  a  very  brief  pro- 
logue which  nicely  set  the  atmos- 
phere for  the  picture.  The  curtains 
parted  on  a  circus  flash  which  had 
been  announced  by  a  "barker" 
through     a     phonograph.       The     set 

showed  a  circus  ring  with  the  master 
of  ceremonies  in  his  red  coat  and 
long  whip  directing  the  aggregation 
of  trained  wild  animals.  These  were 
immense  papier-mache  constructions 
which  were  ingeniously  animated, 
and  performed  antics  as  the  leader 
snapped  the  whip.  It  was  just  suf- 
ficient to  set  the  audience  nicely  for 
the  circus  atmosphere  of  the  picture. 


The  stage  presentation  at  the  Para- 
mount was  John  Murray  Anderson's 
"Blue  Plate,"  worked  out  with  an  im- 
mense replica  of  a  Dutch  plate  in 
blue  and  white  for  the  background. 
The  blue  and  white  idea  was  carried 
throughout  in  the  costuming  and  set- 
tings. Lorraine  Tumler  sang  "Two 
Little  Wooden  Shoes"  and  the  Fos- 
ter Girls  rounded  out  the  act  with 
some  nifty  routine  steps.  Gordon 
and  King  did  some  nice  buck  step- 
ping, and  wound  up  with  some  sen- 
sational team  work  that  stopped  the 
show.  Tom  Long  and  Sally  Small 
pulled  a  novelty  juggling  act  that 
was  unique  and  got  a  big  hand. 

Koslof  and  the  stage  orchestra 
followed  with  excerpts  from  "Rhap- 
sodic in  Blue."  Myers  &  Hanaford 
did  their  musical  saw  number  and 
Koshler  &  Edith  did  some  sensation- 
al skating  on  a  small  mat  just  in 
front  of  the  band  leader.  It  was  a 
whiz  number  that  had  the  audience 
breathless  for  the  finale  that  follow- 
ed with  all  hands  on.  The  Foster 
Girls  were  perched  on  the  arms  of 
an  immense  windmill  back  stage  and 
were  being  whirled  around  in  space 
as  the  curtains  were  drawn.  The 
encore  act  was  flashy,  and  had  lots 
of  pep. 

Aviation  Stunt  to 

Cover  Loew  Circuit 

Under  auspices  of  the  American 
Society  for  Promotion  of  Aviation, 
Regina  Carson,  well  known  flyer, 
who  will  be  known  as  "Miss  Avia- 
tion" and  a  jazz  aggregation  of  12 
musicians  will  fly  to  their  engage- 
ments over  the  Loew  circuit.  The 
stunt  will  start  at  Loew's  Hillside 
in  Jamaica  week  of  Jan.  23.  The 
idea  is  to  present  an  aviation  spec- 
tacle in  every  theater,  designed  to 
arouse  public  interest  in  aviation. 
The  Sikorsky  plane  to  be  used  will 
be  piloted  by  Captain  Roscoe  Tur- 
ner. They  will  cover  the  Loew  cir- 
cuit  to   the   Coast. 


"Jazz  a  la  Carte"  got  under  way 
with  an  introductory  leader  announc- 
ing the  name  of  the  presentation, 
playing  up  Kahn's  name  and  the 
names  of  the  specialty  artists.  The 
curtains  then  opened  showing  the 
band  seated  full  stage  and  backed 
up  by  French  curtains  in  front  of 
which  were  hung  black  velvet  stream- 
ers. The  orchestra  opened  with  "Did 
You  Mean  It,"  with  vocal  chorus 
by  three  of  the  musicians.  Kahn 
then  brought  out  George  and  Jim- 
mie  Trainor,  tap  dancers,  who  did  a 
a  fast  routine  to  big  applause.  Next 
Eldora  Stanford,  soprano,  was  in- 
troduced and  sang  "Among  My 
Souvenirs."  Kahn  then  had  the 
piano  rolled  out  and  obliged  with 
"Dawn  of  Tomorrow"  and  "Flap- 
perette."  The  Four  Biltmore  Boys 
were  next  brought  out,  their  novelty 
songs  going  very  big  and  proving 
to  be  the  big  spot  of  the  whole  pres- 

Bobby   Rowland  at   Broadway 

Bobby  Rowland  and  company  will 
be  one  of  the  main  stage  attractions 
at  the  Broadway  for  the  current 

Eva  Tanguay  at  Coliseum 

Eva  Tanguay  will  be  headlined  at 
the  Coliseum  for  the  first  half  of  the 

Cliff  Edwards  at  L.  A. 

Cliff  Edwards,  as  "Ukelele  Ike," 
has  signed  up  with  Fanchon  &  Mar- 
co circuit  and  will  make  his  debut  at 
the  Metropolitan,  Los  Angeles,  Jan. 
26.  A  14-week  tour  of  West  Coast 
theaters  will  follow. 


Theatrical    Enterprises 
Vaudeville  and  Novelties 


1587    Bway.      PENniylvania    9168 
Local  Follies  Reviews  Arranged 


The  Capitol  offered  an  all  come<  '' 
bill  with  Clark  and  McCullough,  ^  ia'l 
pair  of  irresistible  jokesters.  headin  : 
the  stage  show  called  "Pepper  P(  : 
Revue."  This  comedy  team  prove  latr; 
the  hit  of  the  bill  with  their  rap:  nPi 
fire  dialogue  and  trick  gestures.  Wa  »to 
Roesner  and  "The  Capitolians"  su]  fen 
plied  a  snappy  set  of  musical  sele  iw 
tions  with  the  drummer  of  the  o  led 
chestra  scoring  an  inning  with  Y  plar 
clever  manipulation  of  the  sticks 
well  as  offering  a  vocal  number. 

The  Chester  Hale  girls  maintain! 
their    popularity    with    more    of    the 
smart    stepping    and    attractive    cc   ^(.f 
tumes.    Wallace  and  Cappo,  two  sur 
footed   lads,    did   some   good   dancii 
and    Fain   and    Dunn,   in   song   duel 
added  another  bright  spot  to  the  pr  |,f  |„ 
gram.       The    revue    was    elaborate 
staged   both   in    setting  and   costu 
Another  divertissement  was  "Lege 
of    the    Pearl,"    a    pantomime    bal 
featuring  Rita  &  Teske,  clever  ada 
artists,   as   v/ell  as   the   Capitol   bal 
corps.     The  overture  was  "Caprice 
Italien"  and  the  screen  offered  "La 





of     Romance," 
"Babv  Mine." 

the     news     reel 

Coast  M.  C.  at  Milwaukee 

Milwaukee — Dave  Schooler,  w 
has  been  band  master  at  Midwesc 
Wisconsin  since  last  July,  is  leavi 
Milwaukee  for  New  York  on  a  t 
weeks  vacation.  Schooler  will  be 
placed  at  the  Wisconsin  for  the  t 
weeks  by  Nat  Nazarro,  Jr.,  who  1 
been  master  of  ceremonies  at  Co 

liian  ( 



for  Motion  Pictvre  Presentation 



Lackawanna  7R76 



Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Act 

1600  Broadway.    New  York  Cil 

Phone  Penn.  3580 

'  mi 



10  bl 





anday,  January  15,  1928 




IN       THE 





THROUGH  "FOREIGN              | 


Foreign  Markets 


CENTERS      ALL      OVER      THE 






Washington  Bureau   of    THE  FILM   DAILY 

Washington — Indifference  to  short 
ubjects  is  the  general  attitude  of 
European  picture  houses,  according 
)  a  trade  bulletin  issued  by  the  Mo- 
on Picture  Section  of  the  Depart- 
jent  of  Commerce.  The  better  class 
f  German  theaters  is  the  outstand- 
ig  exception  to  this  attitude,  as  Ger- 
lan  educational  short  films  form  a 
gular  part  of  their  programs. 
The  chief  cause  is  the  fact  that 
thibitors    as    a    rule    are    not    asked 

pay  for  them,  or  if  they  do  pay, 
le  rental  fee  is  negligible.  Natur- 
lly,  distributors     make  little  attempt 

feature  or  popularize  a  type  of 
icture  which  brings  them  in  no 
rofit.  Most  European  audiences 
ave  been  educated  to  the  double- 
ature  program.  If  these  features  do 
ot  consume  the  allotted  time,  a  short 
Dmedy  or  new  film  is  added  gratis 
y   distributors. 

The  short  films  produced  in  Eu- 
jpe  are  not  of  the  type  which  would 
nd  to  popularize  this  class  of  pic- 
ire.  European       producers       are 

i^erse    to    putting    money    into    short 
ms  and  as  a  result  they  are   usual- 

of  the  low  comedy  variety.  About 
)  per  cent  of  all  the  short  subjects 
lown  in  Europe  are  of  American 

dussolini  is  Backing 

Italian  Culture  Films 

Rome — Promotion  of  films  having 
talian  culture  as  their  object  has 
een  undertaken  by  Mussolini,  who 
as  placed  himself  at  the  head  of  the 
uce  organization  for  this  purpose, 
he  most  important  production 
lanned  under  the  new  scheme  is 
)ante's  "La  Divina  Commedia," 
/hich  is  to  be  made  on  a  large 
:ale  with  assistance  of  the  Govern- 

Old  Films  for  New 

Berlin  —  Blackballing  of  all 
exhibitors  who  deceive  patrons 
with  old  versions  of  new  pic- 
tures by  the  Renters'  Ass'n 
and  barring  them  from  all 
further  supply  of  pictures  is 
the  method  being  adopted  by 
the  Spitzenorganisation  t  o 
stamp  out  the  practice. 


London — A  report  is  in  circulation 
that  the  Clavering  Circuit  has  been 
sold  to  L.  W.  Schlesinger  for  over 
$2,000,000.  In  this  connection  it  is 
noted  that  Sidney  Hayden,  the  man- 
aging director  of  Kinemas,  Ltd.,  who 
operates  in  South  Africa  in  opposition 
to  the  Schlesinger  interests  has  plans 
under  way  to  operate  15  theaters  in 
that  territory  by  the  middle  of  the 
year.  His  operations  are  being 
watched  with  interest  by  the  British 
industry,  as  heretofore  the  Schles- 
inger interests  have  successfully 
dominated  the  South  African  field. 


Films  Act  Will  Not 

Increase  Admissions 

London — No  alteration  in  admis- 
sion prices  is  contemplated  by  exhi- 
bitors in  London  and  the  suburbs 
as  a  result  of  the  Films  Bill  coming 
into  operation  with  the  consequent 
increase  in  cost  of  British  pictures. 
The  "Daily  Herald"  in  an  article  had 
suggested  this  would  be  the  outcome, 
but  it  is  emphatically  denied  by  ex- 
hibitors generally,  who  intend  to  stick 
to  their  regular  admission  prices. 

Plans  Second  British  Film 

London — The  second  British  pic- 
ire  to  be  made  by  First  National's 
ritish  unit  is  "God's  Clay,"  according 
)  announcement  by  Harry  Ham,  in 
tiarge  of  production.  The  picture  will 
e  released  in  Great  Britain  by  First 
'ational    Pathe,    and   throughout   the 

orld  by  First  National  Pictures,  Inc. 

Ct<     Australia   Against  Music   Tax 

Sydney — Complaint  is  being  regis- 

ed  by  exhibitors  against  the  extent 

lit  f  music  fees  demanded  of  them.  The 

vy   on   picture   theaters   amounts   to 

^25,000  annually. 

Reorganize  Irish  Guild 
Dublin — The  Cinema  and  Amuse- 
ment Guild  of  the  Free  State  has 
been  reorganized  on  a  new  basis,  with 
William  Orr,  co-manager  of  the 
Corinthian  Picture  House  appointed 
as  secretary.  It  is  hoped  to  increase 
the  membership  so  that  every  distrib- 
utor and  exhibitor  in  the  territory 
will  become  a  member. 

Form  Franco-Chilean 

Producing  Company 

Paris — Jorge  Infante,  a  young 
Chilean,  has  founded  a  producing 
firm  known  as  Europe  Sub-Amenque 
Films,  which  has  its  headquarters  m 
Santiago,  Chile.  The  first  production 
will  be  made  in  Europe,  with  the  ex- 
teriors shot  in  Portugal  and  the  m- 
teriors  at   Epinay,  near   Paris. 

Berlin  —  German  production  has 
been  strengthened  at  the  expense  of 
American  product,  this  being  shown 
conclusively  by  the  fact  that  during 
1927  there  were  503  features  passed 
by  the  German  censor,  of  which  232, 
or  46.1  per  cent,  were  home  made. 

This  compares  with  only  202  Ger- 
man productions  in  1926  as  against 
229  American.  Other  countries  con- 
tribtited  84  pictures  in  both  1926  and 
1927.  So  all  the  strengthening  of  the 
home  market  has  been  obtained  sole- 
ly at  the  expense  of  America,  as 
foreign  imports  remain  the  same. 

Joint  Production  Scheme 
by  Franco-German  Films 

Berlin — Joint  production  has  been 
arranged  for  a  series  of  Franco-Ger- 
man pictures  between  Vandal  &  Delac 
and  Wengeroff  Films  of  Berlin.  The 
new  concern  is  called  "Aubert-Vandal 
and  Delac-Wengeroff  Film."  Aubert 
will  distribute  in  France  and  Wenger- 
off in  Central  Europe.  The  first  pic- 
ture will  be  the  adaptation  of  a 
French  novel,  "La  Sarasine,"  with 
Lil    Dagover    featured. 

Buys   Phonofilm   Equipment 

Edward  Ricci  of  the  Argentine- 
American  Corp.  has  purchased  and 
shipped  a  complete  Phonofilm  equip- 
ment including  the  recording  and  stu- 
dio apparatus  for  use  in  the  South 
American  territory.  Installation  will 
be  made  by  Harry  Jones,  Phonofilm 
engineer,  now  en  route  for  Argen- 

French  Exhibit  Opens 
Paris — The  Exhibition  of  Science 
and  Arts  has  opened  with  all  the  im- 
portant producers  represented.  Cine- 
romans  Film  de  France  have  recon- 
structed a  set  from  "Princess  Masha" 
as   their   exhibit. 


Paris— Opposition  is  developing 
among  distributors  and  exhibitors 
against  the  proposed  quota  which  pro- 
ducers are  trying  to  put  through.  The 
special  commission  appointed  to  in- 
quire into  methods  of  aiding  the 
French  industry,  presided  over  by 
M.  Herriot,  Minister  of  Education, 
has  been  investigating  ways  and 
means  to  do  so.  Unless  the  Commis- 
sion comes  to  an  early  decision  allow- 
ing a  bil  Ito  be  framed  establishing  a 
quota,  the  producers  are  planning  to 
press  for  a  Government  decree  limit- 
ing imports  of  foreign  films.  The 
suggested  quota  figure  is  12J/2  per 
cent  of  French  films. 

German  Bankers  Now 

Control  Sudfilm  Co. 

Berlin— The  banking  firm  of  Hardy 
&  Co.  has  secured  more  than  half 
the  shares  of  the  Sudfilm  Co.  These 
bankers  are  also  financially  interested 
in  Ufa.  It  is  reported  that  J.  von 
Lustig,  the  financier  connected  with 
Defu-First  National,  is  behind  the 
move,  and  that  Richard  Eichberg  may 
act  as  producers. 

Denmark    Remits    Tax    on    "Kings" 

Copenhagen — The  usual  tax  of  40 
per  cent  on  foreign  films  has  been 
remitted  by  the  Danish  Government 
n  the  case  of  "The  King  of  Kings." 

Phoebus  Inquiry  Proceeds 

Berlin — The  inquiry  into  the  al- 
leged association  of  Phoebus  with 
one  of  the  German  Government  de- 
partments is  still  proceeding. 

FitzPatrick   in    London 

London  —  James  A.  FitzPatrick, 
producer  of  the  Music  Master  series, 
arrived  from  New  York  yesterday 
on  the  Aquitania  en  route  to  Vienna 
to  show  his  feature  dealing  with  the 
life   of    Franz    Schubert. 

RicHMOUNT  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 

Exclusive  foreigrn  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 

Cabfa  Addrm; 

CafaU  AiUran:   RICHPIC.  N.  T. 

Exporting  only  the  Best  in  Motion  Pictures 




I  Sunday,  January  15,  1928 


Richard  Barthelmess  in 

"The  Noose" 

First  National  Length:  7129  ft. 


Cast.  ..  .Richard  Barthelmess  gets 
back  into  his  stride  in  a  vehicle 
worthy  of  his  ability.  Gives  a  re- 
markably forceful  performance. 
Montagu  Love  excellent  as  the  boot- 
leg king  and  Lina  Basquette  does  her 
finest  vi^ork  so  far  as  the  cabaret  girl. 
Alice  Joyce  a  sympathetic  figure  as 
the  governor's  vi^ife.  Others  Wm. 
Walling,  Robt.  T.  Haines,  Thelma 

Story  and  Production ....  Dram'a. 
First  National  offers,  in  "The  Noose," 
one  of  the  first  of  the  new  year's 
"best  pictures."  It  is  a  mighty  pow- 
erful dramatic  entertainment  that  the 
story  offers  and  the  producer,  direc- 
tor and  cast  have  obviously  worked 
in  close  cooperation.  Everything  is 
well  balanced,  everything  jibes.  There 
are  no  loose  joints.  Dillon's  direc- 
tion is  masterful  at  times;  the  cast 
headed  by  Barthelmess  leaves  little 
to  be  desired  and  the  production  is 
in  every  measure,  adequate.  The 
story  is  tense,  dramatic,  and  tear 
wringing.      The   suspense   is   corking. 

Direction.  ..  .John  Francis  Dillon; 
top   notch. 

Authors Willard  Mack-H.  H. 

V^an   Loan. 

Scenario. ...  James    T.    O'Donohoe 

Photography. James    C.    Van 

Tress;  excellent. 

"The  Cheer  Leader" 

Lumas  Length:  6000  ft. 


Cast. ..  .Ralph  Graves  the  rah  rah 
boy  who  smashes  his  way  through 
to  triumph.  Gertrude  Olmstead  the 
girl  'm  the  case  with  Ralph  Emerson 
and  Harold  Goodwin  the  rivals  on 
field  and  porch.  Donald  Stuart  in  a 
good  humorous  bit  and  others  all 
well  suited. 

Story  and  Production. ..  .Comedy 
romance.  Not  a  big  picture,  not  a 
particularly  strong  story  and  yet  a 
darn  good  entertainment,  from  start 
to  finish.  Plays  right  into  the  lap 
of  the  audience.  They'll  love  it.  At 
a  Broadway  house  where  the  picture 
was  reviewed  they  applauded  at  fre- 
gufnt  intervals,  mostly  when  the  hero 
scored  an  inning.  And  Ralph  Graves 
is  right  at  home  in  this  kind  of  thing. 
Campus  rivalry  and  all  that  sort  of 
business  with  hero  sacrificing  his 
place  on  the  team  for  his  buddy  and 
nearly  losing  the  girl  in  the  bargain. 
But  the  big  game  arrives,  and  the 
one-minute-to-play  climax  brings  hero 
all  the  glory  he  can  carry.  Smart 
direction  and  a  good  cast.  First  class 
20X  office  material. 

Direction Alvin    Neitz;   clever 

Author Lee  Authmar 

Scenario Jack  Casey 

Photography. ..  .Edward    Gheller; 

Karl  Dane  and  Geo.  K.  Arthur  in 

"Baby  Mine" 

M-G-M  Length:  5139  ft. 


Cast.... Karl  Dane  and  George  K. 
Arthur  a  comedy  contrast  in  their 
physical  appearance  and  match  up 
nicely  in  their  comedy  manners. 
Charlotte  Greenwood  a  lanky  com- 
edienne who  makes  good  use  of  her 
pedal  extremities.  Louise  Lorraine 
about  the  most  dignified  of  the  lot. 

Story   and    Production Farce. 

The  story  claims  its  origin  in 
the  Margaret  Mayo  stage  farce  but 
the  idea  of  using  a  midget  to  im- 
personate a  very  essential  infant  in 
the  household  has  done  duty  on  sev- 
eral occasions.  The  efforts  of 
Charlotte  Greenwood,  George  K. 
Arthur  and  Louise  Lorraine  to  con- 
vince Karl  Dane  that  he  is  married 
by  the  very  tangible  evidence  of  a 
baby  son  lead  to  some  hilarious  busi- 
ness that  develops  into"  good  old 
fashioned  slapstick.  Some  of  the  stuff 
relative  to  the  babies  and  the  midget 
runs  slightly  off  color  but  the  crowd 
at  the  Capitol  appeared  to  appreciate 

Direction  ....Robert  Z.  Leonard; 

Author Margaret    Mayo 

Scenario. ..  .F.  Hugh  Herbert-Lew 

Photography.  ..  Faxon   Dean;  good 

'  heGi 




^    fflGLE 

■ilttr  1 
,r,  / 

Reginald  Denny  in 

"On  Your  Toes" 

Universal  Length:   5918  ft. 


Cast. ..  .Denny    very    good    as    t 
dancing  master  who  becomes  a  fig! 
champion.      Barbara   Worth   pleasin] 
as  the  heroine.     Mary   Carr  splendid 
as  the  mother.     Others  Hayden  Stev 
enson,  Frank  Hagney,  Gertrude  How 
ard,   George  West. 

Story  and   Production.  ..  .Comedy, 
This    is    the    best    story    Denny    has 
picked    in    some      time.      "On      Youi 
Toes"  has  originality  and  Fred  New- 
meyer  has  used  the  script  to  the  ut 
most  advantage.     The  comedy  is  con 
sistent    and    moves    along    smoothlj 
with   the   story    development.      It's  < 
man's    picture    because    of    the    figh  * 
angle    and    the    romance    in    it    take 
care  of  the  woman's  viewpoint.  Maf3   .    , 
Carr,    as    the    mother,    believes    hei  "'■  , 
grandson  has  become  a  famous  dan  " 
cing  teacher,  unaware  that  the  "grea 
foot  work"   she  hears  about  pertaia 
to  his  work  in  the  prize  ring.     Hovl""*' 
the    little    old    woman    becomes    th_^ 
boy's  best  rooter  and  thus  helps  hin  •" 
win  the   big  fight,  is  but  one  of  thi  ""Jf 
interesting  details. 

Direction. . .  .Fred  Newmeyer;  ver 

Author  Earle  Snel 

Scenario Earle    Snell-Gladyi 


Photography. . .  .Ross  Fisher;  goo( 





Esther  Ralston  in 

"Figures  Don't  Lie" 

Paramount  Length:  5280  ft. 


Cast.  ..  .Esther  Ralston  first  rate 
as  the  blonde  stenographer  and  Ford 
Sterling  in  his  element  as  the  sus 
ceptible  boss.  Richard  Arlen  good 
as  the  clerk.  Others  Doris  Hill, 
Blanche   Payson.  Natalie  Kingston. 

Story  and  Production ....  Comedy 
romance.  Esther  Ralston  is  a  deco- 
ration to  any  picture.  In  this  one, 
as  the  blonde  stenographer,  she  makes 
the  most  of  a  good  role,  although  the 
actual  story  brings  her  no  particu- 
larly bright  vehicle.  It  offers  some 
good  laughs  and  with  Ford  Ster- 
ling up  to  his  comedj'  antics  as  the 
"preferring"  gentleman  it  should  pro- 
vide a  suitable  entertainment.  Ford 
gets  into  a  jam  with  his  wife  because 
of  his  stenographer  and  the  girl  has 
her  own  troubles  with  her  sweet- 
heart, a  clerk  in  the  office.  Compli- 
cations pile  on,  reaching  a  climax 
when  Esther  is  discovered  in  the 
boss's  home.  The  wife  and  ths 
sweetie  arrive  on  the  scene  but  the 
misunderstandings  are  cleared  and 
everybody  is  happy. 

Direction Edward    Sutherland ; 


Author B.    F.    Zeidman 

Adaptation   Grover  Jones 

Scenario Ethel    Doherty-Louise 


Photography Alfred  Gilks;  good 

"The  Boss  of  Rustler's 

Pathe  Length:   4833    ft. 


Cast. .  .Don  Coleman  a  new  arrival 
in  the  hero  line-up.  Fulfills  all  re- 
quirements quite  satisfactorily.  Eu- 
genia Gilbert,  the  girl.  Tom  Lon- 
don the  villain.  Others  Dick  Hat- 
ton,  Albert  Hart,  Ben  Corbett,  Wm. 
Bertram,   Chet  Ryan. 

Story  and  Production. ..  .Western. 
The  denouement  in  this  one  devel- 
ops some  surprise  twists  that  will 
make  the  picture  especially  interest- 
ing to  the  fan  crowd  who  follow  up 
the  westerns.  The  explanation  ac- 
corded the  mystery  of  disappearing 
cattle  and  the  disclosure  that  the 
alleged  rustlers  have  not  been  thiev- 
ing at  all,  but  merely  replacing  cat- 
tle stolen  by  the  rancher's  scapegrace 
son  during  a  drunken  revel,  are  good 
bits  that  give  refreshing  variation  to 
the  old  rustler  tale.  Leo  Maloney, 
whether  it  is  a  matter  of  playing  the 
hero  or  doing  the  directing,  always 
turns  out  a  good  job.  He  has  the 
knack  of  dressing  up  an  old  plot  so 
that  it  takes  on  a  new  lease  of  life. 

Direction Leo    Maloney;    first 


Author W.   D.   Hoffman 

Scenario Ford  I.  Beebe 

Photography.  .Edward   Kull;    good 

Tom    Mix    in 

"Daredevil's  Reward" 

Fox  Length:  4987  ft. 


Cast Tom   Mix  and   Tony   do 

some  smart  detective  work  with  Billy 
Bletcher  a  comedy  accomplice.  Na- 
talie Joyce,  the  girl,  and  Lawford 
Davidson  the  ringleader  of  the  high- 
waymen. Others  William  Welch, 
Harry  Cording. 

Story  and  Production. ..  .Western. 

Mix's  latest  will  please  his  following 
especially  well  and  audiences  in  gen- 
eral, also.  He  keeps  Tony  well  in  the 
foreground  throughout  and  his  stunts 
include  most  of  his  reliable  thrill  get- 
ters as  well  as  a  few  new  ones.  Tom 
is  a  ranger,  touring  about  disguised 
as  the  proprietor  of  a  medicine  show, 
out  to  get  the  band  of  highwaymeti 
who  are  holding  up  the  stage.  Hero's 
activities  become  unpleasant  when  he 
finds  himself  in  love  with  a  girl  who 
appears  to  be  one  of  the  band.  A 
good  lot  of  Action  follows  in  which 
Tom  and  the  bandit  gang  match  wits 
and  guns  in  fast  fury  with  Tom  the 
eventual  victor  and  prospective 

Direction Gene    Ford;    good 

Author   John  Stone 

Scenario   John  Stone 

Photography Dan  Clark;  good 

Syd  Chaplin  in 

"The  Fortune  Hunter" 

Warner  Length:   6639  ft\ 


Cast Syd    Cliaplin    strives    val 

iantly  to  keep  the  laughs  coming  buj 
there  are  not  enough  good  opportuni 
ties    for    him.      Helene    Costello,    t 
lead.      Clara    Horton    the    cute    sm 
town    blonde.      Others    Thomas    Je: 
ferson,      Erville      Alderson,      Robe 
Perry,  Duke  Martin. 

Story  and   Production.  ...  Comed; 
A    succession    of    gags      are      hardl 
enough   for   Chaplin   in   this  instanC' 
Some   of  these   are   first  rate   and 
gets   a   good   share   of   laughs   out 
them   but    in   most   instances   the   si' 
uations    have    been    laughed    dry   anl 
even    the    star's    noteworthy    effor 
fail    to    produce    new    hilarity.      "Th' 
Fortune    Hunter"    just    doesn't    pro    k 
vide  him  with  the   goods  and  conse 
quently  he  doesn't  deliver.     The  besi 
of  the  picture   concerns   Syd's   activi 
ties  in  a  hick  drug  store  which  he  at 
tempts    to    modernize    and    put    on    2 
paying  basis  in   order  to  make  a  hi' 
with  the  proprietor's  daughter,  mean 
while  forgetting  all  about  a  deal  witl 
a  gangster  pal. 

Direction. ..  .Chas.  F.  Reisner;  faiilJiii 

Author   Winchell  Smitl  m 

Scenario Bryan  Foy-Robt 


Photography Ed   Du   Par;  at 






II. ; 







aday,  January  15,  1928 




'he  Gateway  of  the  Moon" 

X  Length:   5038  ft. 

Cast.  ..  .Dolores  Del  Rio  captiva- 
g  at  all  times.  Vehicle  provides 
■  a  fine  display  of  her  charm, 
alter  Pidgeon  satisfactory  as  her 
rer.  Anders  Randolf  a  reliable 
lain  at  all  times.  Ted  McNamara 
/es   the   comedy   touches. 

Story   and   Production .Drama. 

lother  white  man  goes  native.  But 

)lores  Del  Rio,  as  the  daughter  of 

e    jungle,    seems    to    be    a    wholly 

equate  reason.     The  story  is  mere- 

a    background,    and    a    good    one, 

:  "her    performance.       It    has    little 

od  dramatic  action  until  the  climax 

lere  the  heroine  rushes  to  save  her 

er  from  the  deviltry  of  her  thieving 

cle.      Her  vamping  is   not  in  vain. 

^ro   sails   oS   in   his    canoe,    headed 

me,  but  turns  back  to  get  the  native 

1   he    loves.      Being   a   jungle    tale 

re  is  abundant  tropical  atmosphere 

way  of  misty  swamps  with  alliga- 

s  waddling  about  and  other  touches 

iking    for    correct    detail.       Where 

;y  like   Dolores  Del   Rio  it   should 

re   ample   satisfaction. 

Direction John  Griffith  Wray; 


Author CHfTord  Bax 

Scenario Bradley  King 

Photography Chester    Lyons ; 

■y  good. 

Ranger  in 

"Fangs  of  the  Wild" 

FBO  Length:   4578  ft. 


Cast.... The  heroics  provided  the 
dog  star  are  certain  to  delight  the 
admirers  of  canine  performers.  Those 
taking  part  in  the  old  hokum  con- 
ducted as  a  background  include  pret- 
ty Dorothy  Kitchen,  Sam  Nelson, 
hero  Tom  Lingham  and  Sid  Crossley. 
Story  and  Production Melo- 
drama. They  certainly  give  Ranger 
a  great  array  of  opportunities  to 
prove  himself  the  noblest  of  dog  he- 
roes. And  Ranger  acquits  himself 
most  creditably  in  such  instances  as 
saving  the  pretty  little  girl  from  a 
beating  by  her  drunken  father,  pre- 
venting the  shooting  of  hero  by  the 
fiendish  villain,  saving  the  precious 
bankroll,  again  saving  the  girl  from 
an  attack  by  the  villain  and  so  on 
down  to  once  more  rescuing  hero 
when  he  hangs  on  one  of  those  ever 
slipping  vines  down  a  deep  ravine. 
No  dog  ever  had  a  busier  day  than 
Ranger  in  this  one.  The  story  is  the 
oldest  and  least  convincing  kind  of 
hokum.  A  pity  because  the  dog 
works  hard. 

Direction Jerome   Storm;   poor 

Authors Dorothy     Yost-Dwight 


Scenario Ethel   Hill 

Photography ...  Robert  De  Grasse; 

)n  the  Stroke  of  Twelve" 

.yart  Length:  5970  ft. 


Cast.  ..  .Danny  O'Shea,  a  brand 
w  hero  in  the  ranks,  likable  enough 
d  June  Marlowe  the  soft  eyed 
oine  who  always  believes  in  him. 
ivid  Torrence  one  of  those  stern 
rents  taken  over  by  a  couple  of 
)oks,  Lloyd  Whitlock  and  Lillian 

Story    and    Production Melo- 

mia.    Some  day  heroes  are  going  to 
me    to   their    senses    and   be    smart 
Dugh  not   to  take  freshly  fired   re- 
ivers   into    their    hands    and    thus 
:ape  unpleasant  jail  sentences  that 
■ce  the  pretty  heroine  to  weep  and 
all   manner   of   things   to   try   and 
)ve     their     innocence.       "On     the 
oke   of  Twelve"   has   such  a  care- 
s    lad    who    is    accused    of    killing 
own   father  while   the  guilty  cul- 
t      was      the      father's      secretary, 
erything  is   duly   cleared   and  hero 
ts  with  his  late  dad's  pretty  ward, 
acks  so  distinctly  of  the  old  school 
t  the  audience  chuckled  at  the  most 
matic  moments.     Not  up  to  pres- 
day  standards. 

Direction Chas.  J.   Hunt: 

)able  of  better. 

A.uthor .Jos.    Lebrandt 

Scenario Arthur    Hoerl 

Photography Ernest    Depew; 


Buck  Jones  in 

"Blood  Will  Tell" 

Fox  Length:  4556   ft. 


Cast Buck     Jones     the     ever 

ready  hero  who  finds  plenty  of  op- 
portunity in  this  to  save  the  girl, 
played  by  Kathryn  Perry.  Lawford 
Davidson,  the  crooked  foreman.  Oth- 
ers Bob  Kortman,  Harry  Gripp,  Aus- 
tin Jewell. 

Story  and  Production .Western. 

Buck  Jones'  latest  contains  a  pretty 
familiar  type  of  western  story  but 
for  the  star's  admirers  and  those  who 
like  westerns  in  general,  it  is  likely 
that  the  action  and  lively  succession 
of  thrilling  rescues  will  be  enough 
to  keep  them  entertained.  Buck  has 
a  hectic  time  of  it  trying  to  make  a 
certain  girl  at  home  on  a  ranch  that 
she  thinks  is  her  own  while  in  truth 
Buck  is  the  rightful  owner.  There 
is  the  usual  jealous  foreman  who  has 
one  eye  on  the  ranch  and  the  other 
on  the  girl.  Buck's  encounters  with 
him  provide  some  of  the  action  of 
the  picture  and  his  various  rescues 
of  the  girl  contain  some  good  thrills 
as  well. 

Direction Ray    Flynn;    satistac- 

Author    Adele    Buffington 

Scenario    Paul  Gangelin 

Photography Reginald    Lyons ; 


Short  Subjects 

"All  Set"— Cameo 
Home  Wreckers 
Type  of  production. .  .  .1  reel  comedy 
This  is  one  of  the  best  that  Cameo 
has  turned  out  for  some  time.  It 
gives  Wallace  Lupino  a  chance  to 
work  alone  and  prove  that  he  is  a 
worthy  member  of  the  English  come- 
dian family  of  which  Lupino  is  a 
member.  Lupino's  wife's  brother 
has  bought  tickets  for  the  opera,  and 
there  is  a  frantic  rush  to  get  into 
evening  clothes  at  the  last  minute. 
The  comedian  gets  more  than  a  fair 
share  of  laughs  out  of  the  business 
of  getting  into  a  boiled  shirt.  The 
kick  in  the  end  comes  when  it  is  dis- 
covered that  the  opera  tickets  are  for 
the  following  night.  Harry  Sweet 

"The  Lady  of  Victories" 
Technicolor— M-G-M 
Napoleon  in  Colors 
Type  of  production. .  .2  reel  historical 
Famous  episodes  in  Napoleon's 
life,  especially  as  they  relate  to 
Josephine,  run  through  this  picture, 
which  is  far  more  costly  than  the  gen- 
eral run  of  shorts.  It  is  a  recitation 
of  his  career,  with  the  tragic  ending 
on  the  Island  of  St.  Helena.  Agnes 
Ayres  plays  Josephine,  Otto  Mattie- 
son  is  seen  as  the  Little  Corporal 
and  George  Irving  does  Talleyrand 
It  is  well  worth  playing.  Roy  Neill 

"A  Perilous  Mission" 
Actionful  Chapter  Play 
Type  of  production. ..  .2  reel  serial 
If  this  serial  "The  Man  Without 
a  Face,"  maintains  the  pace  it  sets 
in  its  initial  episode  it  ought  to  prove 
an  exhibitor's  delight.  Walter  Miller 
and  Allene  Ray  are  the  principals,  di- 
rected by  Spencer  Bennet.  According 
to  the  story.  Miller  wins  the  admira- 
tion of  bank  officials  when  he  fru- 
strates a  robbery.  They  send  him 
to  China  to  bring  back  two  sisters 
who  have  inherited  an  enormous 
fortune.  An  embassy  of  "The  Man 
Without  a  Face,"  master  criminal,  is 
out  to  get  the  money  and  arrives  in 
China,  as  Miller  does,  in  the  center 
of  a  revolution.  The  chapter  closes 
with  the  sisters  caught  in  the  male- 
strom  of  a  street  skirmish.  This  pic- 
ture  has   real   production   values. 

"Buckskin    Days" 

Old  Injun  Stuff 

Type  of  production 2  reel  western 

Here's  one  the  boys  will  like  but 
no  one  else,  unless  they  have  chil- 
dren's minds.  The  much-stepped-on 
story  deals  with  a  plot  of  the  Indians, 
led  by  a  renegade,  to  kidnap  New- 
ton House's  sister.  There  is  the  old- 
time  attack  and  the  arrival  of  the 
hard-ridin'  young  hero  to  finish 
wiping  out  the  Injuns.  Young  House 
is  interesting.  Lillian  Gilmore  is 
sweet  but  Edmund  Cobb  is  unpar- 
donable.    Walter  Fabian  directed. 

"All   For  Nothing" 

Roach— M-G-M 
Fast-Motion  Fun 
Type  of  production. .  .  .2  reel  comedy 
Charley  Chase  and  his  wife  figure 
in  a  domestic  quarrel.  Hubby  decides 
to  masquerade  as  a  Peruvian,  doing 
so  with  the  aid  of  a  waxed  mustache, 
and  makes  violent  love  to  his  wife. 
Then  in  an  effort  to  prove  his  affec- 
tion, stages  a  terrific  pantomimic 
battle  with  her  husband,  or  in  other 
words,  with  himself.  This  is  a  riot. 
The  unhappy  culmination  of  the  in- 
cident comes  when  Charley's  mous- 
tache slips  off  and  the  wife,  recog- 
nizing her  husband,  socks  him.  Leo 
McCarey  held  the  megaphone  on  the 
picture,    which    is    a   knockout   of   its 


"Racing  Mad" — Mermaid-Educational 

Racing  Gags 
Type  of  production. . .  .2  reel  comedy 
Phil  Dunham  is  featured  as  the 
goofy  auto  racing  driver  in  love  with 
the  daughter  of  the  inventor  of  his 
car.  Most  of  the  action  and  the  com- 
edy comes  in  the  second  half,  and  it 
is  worth  waiting  for.  They  manage 
to  pull  some  new  stunts  with  a  rac- 
ing car,  in  spite  of  all  the  gags  that 
have  gone  before.  There  are  some 
real  thrills  in  the  racing  sequence. 
The  picture  has  snap,  and  travels  at 
a  fine  pace,  with  laughs  plentifully 
sprinkled   in  between. 

"Pass  the  Gravy" 
Roach— M-G-M 
Good  Farce  Situations 
Type  of  production. . .  .2  reel  comedy 
This  is  a  "friendly  enemies"  kind 
of  yarn,  at  the  opening  of  which 
Max  Davidson  and  Bert  Sprotte  bury 
the  hatchet  after  the  latter's  prize 
rooster  has  won  a  prize.  Max's  son 
is  sent  out  for  a  chicken  to  feature 
the  dinner  in  celebration  of  the  peace 
but  unfortunately  kills  the  prize-win- 
ning rooster.  The  efforts  to  keep 
Sprotte  from  this  fact  causes  most  of 
the  comedv,  which  is  one  hundred 
per  cent  entertainment.  Direction  by 
Fred  Guiol. 


Roach— M-G-M 

The  Gang  At  Its  Best 

Type  of  production.  . .  .2  reel  comedy 
In  this  picture  the  Gang  "frames" 
Farina,  making  him  believe  he  has 
killed  one'"of  the  kids.  They  force 
him  to  take  the  "body"  to  a  deserted 
graveyard  and  there  the  hilarity  hits 
a  high  pitch.  Spook  effects  are  pro- 
vided by  the  youngsters  with  side- 
splitting results.  Almost  every  gag 
clicks  forcefully.  It's  a  fine  number 
which  Robert  McGowan  has  directed. 

"Wildcat    Valley"— Tuxedo 

Mountaineer  Shindy 
Type  of  production.  .  .  .2  reel  comedy 
The  setting  is  in  the  southern 
moonshine  district,  with  the  moun- 
taineers staging  one  of  their  regular 
feuds.  Johnny  Arthur  has  a  tough 
time  as  the  goofy  younger  son  of  the 
leader  of  one  of  the  warring  fac- 
tions. To  win  the  girl's  love,  it  is 
up  to  him  to  make  good.  So  he 
{Continued    on    Page    9) 




Sunday,  January  15,  192 


Theater  Equipment  and  Management 




Minneapolis — How  to  use  newspa- 
per space  to  the  best  advantage  is 
the  subject  of  the  fifth  of  a  series  of 
articles  appearing  in  the  "F.  &  R. 
Showmanship  News."  Under  the 
title  of  "Using  the  Newspapers"  the 
article  reads,  in  part,  as  follows: 

"When  we  come  to  the  subject  of  news- 
paper advertising  we  enter  a  field  where  show- 
manship   is    all-important. 

"Trained  writers  are  providing  you  with 
the  best  trailers  ever  written.  I'o.sters  and 
accessories  created  by  experts  await  your 
order  in  the  exchanges.  The  general  adver- 
tising department  is  standing  by  at  all  times 
with  ideas.  But,  we  cannot  prepare  news- 
paper ads  for  all  theaters  on  the  circuit. 
Booking    complications    prevent    this. 

"Therefore  it  becomes  the  uuty  of_  every 
manager  to  train  himself  in  the  writing  of 
good  newspaper  ads.  When  you  olan  to  buy 
newspaper  lineage,  remember  that  you  are 
dealing  with  one  of  the  most  costly  fiums 
of  advertising  we  use.  At  the  same  time 
keep  before  you  the  fact  that  features 
of  newspaper  lineage  stand  out  in  importance 
over    all    others^space    and    copy. 

"Let  us  discuss  space  first,  not  because  it 
is  a  film's  thickness  more  important  than 
copy,  but  because  it  involves  expenditure.  A 
safe  rule  of  showmanship  is  to  allot  the  bulk 
of   your   appropriation   to   the    newspapers. 

"In  deciding  on  the  amount  of  space  to 
be  used,  your  total  lineage  is  arrived  at  by 
estimating  the  possible  return  on  the  pic- 
ture, the  character  of  other  advertising  in 
the  same  newspaper  and  the  size  of  other 
ads  on  the  same  page.  The  larger  return 
you  can  foresee,  within  the  range  of  possi- 
bility, on  a  production  the  more  you  Ciii 
spend    with    good    judgment. 

"Make  your  ads  stand  out  from  all  others 
in  the  newspapers  by  preparing  showmanship 
ads,  not  ordinary  commercial  ads.  There  is 
a  vast  difference.  Reverse  plates,  used  very 
little  by  other  advertisers,  and  action  cuts 
have  a  well-earned  place  in  our  ads.  Pick 
up  any  paper  in  the  country.  Note  the  many 
cuts  in  theater  ads.  Why  ?  Because  we  have 
personalities  to  sell.  These  features  give 
character    to    your   ads    and    identify   them. 

"Bold  type  is  another  distinguishing  mark 
of    theater    advertising. 

"Use  white  space  wherever  possible.  It 
gives  tone  to  your  ads  and  makes  iheiii  easier 
to  read.  White  space  can  always  be  used 
to  advantage  between  your  type  copy  and 
the  column  rules  to  set  your  ad  cff  from 
others    on   the    same    page. 

"Much  to  the  key  city  manager's  advan- 
tage is  the  e.\change  press  book.  Here  you 
have  ads  already  laid  out  for  your  use.  Mats 
are  cheap.      They   smack   of   showmanship. 

"In  preparing  your  copy  for  the  news- 
paper make  it  snappy.  Follow  the  lead  of 
the  newspaper  head  writer.  He  is  trained 
to    express    himself    concisely. 

"In  the  Twin  Cities  we  have  found  that 
sometimes  the  best  advertising  appeal  can  be 
made  through  the  use  of  newspaper  copy. 
This  was  notably  true  of  our  campaign  en 
the  'Red'  Grange  picture,  'One  Minute  to 
Play.'  Cooperative  pages  in  the  newspapers 
put    the    picture    over   to    good    business. 

"These  tie-ups  enabled  us  to  stress  the  im- 
portance of  the  Grange  picture  as  no  ether 
means  could.  A  page  of  adverrising  is  a 
page.  It  is  more  than  twice  as  valuable  as 
a  half  page,  and  thirty  times  as  valuable  as 
one-eighth  of  a  page.  Why?  Because  its 
Ijigness  gets  attention. 

"People  have  been  taught  for  years  to  ex- 
pect exaggerated  advertising  in  this  business. 
We  do  not  mean  untruthful  advertising.  We 
mean    forceful    advertising. 

"Always  talk  in  the  language  of  your  pa- 
trons. Don't  say  photoplays  when  everyone 
calls  them  movies.  Your  audience  rer.iesrrts 
the  masses." 

Open  West  Coast  Branch 

Los  Angeles — Gallagher  Orches- 
tra Equipment  Co.  has  opened  a 
West  Coast  office  at  1487  West 
Washington   Blvd. 

The  Projection  Booth 

How  many  times  a  year  do  you  hold  a  regular  inspection  of 
your  booth?  Many  times  your  operator  would  like  to  make  addi- 
tions to  his  equipment  for  the  betterment  of  projection.  Bear  in 
mind  that  with  most  operators  the  job  of  rurming  his  machines  is 
an  art  and  he  needs  cooperation. 

Step  into  your  booth  some  day  and  ask  your  operator  what 
you  can  do  to  insure  perfect  projection.  Find  out  if  he  needs  any- 
thing new  and  modern.  Find  out  if  he  is  getting  the  best  carbons 
or  best  incandescent  bulbs,  whichever  he  may  be  using.  See  if  he 
can  use  to  advantage  a  new  automatic  changeover.  Check  up  on 
his  facilities  for  handling  film  in  the  booth.  Make  that  booth  as 
complete  for  him  as  the  up-to-date  kitchen  in  a  modern  apartment 
house.  It  all  means  much  to  yoxor  operator  in  the  execution  of  his 
job.  Impress  upon  him  that  you  are  vnth.  him  one  hundred  per 
cent  for  better  projection  and  back  it  up  with  action,  not  promises. 

Patrons  either  leave  your  theater  pleased  or  displeased.  The 
house  that  gives  perfect  projection  will  profit  by  it  in  the  long  run. 
Here's  something  well  worth  your  serious  consideration: 

If  you  personally  are  not  familiar  with  every  requirement  of 
the  booth,  call  in  an  expert.  National  Theater  Supply  Co.  has 
branches  aLll  over  the  country  which  will  send  a  man  to  your  theater 
any  time  to  inspect  and  overhaul  your  equipment  for  you  with  no 
charge  for  inspection  and  recommendations.  Try  this  service — it 
will  be  to  your  advantage  and  may  save  you  considerable  money. 

Loew  Paris  Houses  Get 
Presentation  Leaders 

Paris — Two  houses,  the  Gaumont- 
Palace  and  the  Cinema  Madeleine, 
both  of  which  are  under  the  direc- 
tion of  Gauniont-Loew-Metro,  have 
ordered  from  National  Screen  Ser- 
vice, through  the  foreign  department 
of  Loew's,  Inc.,  a  wide  selection  of 
animated  presentation  leaders  for 
use   in   both    theaters. 

These  leaders  are  similar  to  those 
in  use  in  the  representative  picture 
houses  in  the  United  States  which 
are  used  to  introduce  feature  presen- 
tation, comedy,  newsreels,  overture 
and  organ  features  and  Ends"  which 
carry  trademarks  of  the  theater  as 
well.  While  these  leaders  are  just 
coming  into  use  in  France  and  Eng- 
land, they  have  been  in  general  use 
in  the  United  States  for  over  a  period 
of  seven  years. 

"Where  to  Buy  and  What  to  Buy." 
The  most  comprehensive  list  of 
equipment  manufacturers  and  dis- 
tributors ever  published,  classified 
under  every  item,  of  equipment  they 
handle,  will  be  a  feature  of  THE 
1928  DAILY  YEAR  BOOK,  to  be 
issued  this  month.  This  section  of- 
fers a  buying  guide  to  everyone 
connected  with  the  industry,  con- 
taining the  names  and  addresses  of 
individuals  and  firms  which  will 
supply  every  equipm,ent  want  "from 
the  ground  up." 

Tha    day    of    the    unadorned    stage    in 
Picture  Houses  baa  passed. 


H.  J.   Kucknck,  (real  Ugr. 

1818-1838  Amsterdam  Ave..   N.   Y.  C. 
Bnd.    4907 

for  designs  and  prices  of  SETTTINGS. 

Overhead  Cutting  Ideas 
Engineers'  Meet  Feature 

Waj^s  and  means  of  further  re- 
ducing the  industry's  overhead,  in 
line  with  the  general  expense-cutting 
campaign  being  waged  by  the  vari- 
ous companies,  will  be  explained  at 
the  spring  meeting  of  the  Society 
of  M.  P.  Engineers  to  be  held  at 
Hollywood.  Papers  outlining  econ- 
omies of  a  practical  nature  are  now 
being  prepared  for  presentation  at 
the   gathering. 

Expectations  are  that  practically 
every  important  company  in  every 
phase  of  the  business  will  be  repre- 
sented at  the  meeting,  which  will 
be  the  first  ever  held  at  the  Coast. 

Install   Orchestraphone 

Atlanta — The  Cameo,  operated  by 
Wilby  Enterprises,  has  just  installed 
an  Orchestraphone,  the  new  musical 
device  handled  by  the  National  The- 
ater Supply  Co.  The  installation  was 
made  by  the  Atlanta  branch  of  Na- 

If  You  Are  in  the* 

Market  for  Any  Kind  of 





▼▼no  West   32'^St--Ncu»york.N.y^* 

Phont    Penna.    0330 

Motion  Picture  Department 

U.    8.    and    Canada   Agenti   for   Debria 





t  ii[ 

Mmneapohs— In  tribute  to  the  gei  ■... 
eral  manager  of  the  circuit,  Be!  ' 
Rnigers'  Week,  which  runs  Jan.  1  ^^ 
21,  will  be  a  tribute  to  Harold  ]  fee 
Fmkelstein.  The  observance  tak  ip„ 
the  place  of  "Surprise  Week,"  '  , 
originally  named  on  the  F.  &  !  I" '' 
Showmanship  calendar.  Did 

Four  prizes  are  offered  to  the  ma  a^^ 
agers  who  score  the  best  recorc  I  • 
The  leading  manager  in  the  Nort  I'"' 
em  division,  the  Southern  divi.sio  m 
the  Minneapolis  division  and  the  S  |„(, 
Paul  division  will  be  taken  on  a  pe  j" 
sonally-conducted  trip  to  Chicago  1  '"^ 
Finkelstein.  Winners  will  'be  dete  lint 
niined  by  the  largest  percentage  jtv( 
increase  over  eacli^  manager's  quo  ' 
of  business.  '"  ' 

As  a  sequel   to   the   drive   it   is  e  (to, 
pected  that  a  Bell-Ringers'  Club  w  Possi 

be  formed  at  next  summer's  conve;  .  -.i 

,'    will 

'  ikr' 

A    Smart    Gesture  jjeil 

Fargo,     N.    D.— A    smart    gestU  iirpi 
which  ought  to  go  a  long  ways  toT 
ard  building  up  community  good  w  '^ 
in    a    closed    Sunday    town    is    bei] 
made    by    E.    A.    Phillips,    F.    & 
manager    here.      He    has    had    thr 
trailers    made    and    shows    them 
his    screen    Saturdays,    calling    atte; 
tion    to    the    fact    that    the    followii 
day  is  Sunday  and  urging  attendant 
at  church  services.     The  Gorgo  Mi; 
isterial  Ass'n  has  sent  Phillips  a  le 
ter    of    appreciation. 






214  East  Superior  St. 
Chicago,  111. 


in  Theatre 



Embellish   Your   NEW  and  Ad 
Charm   to    Your    OLD    Theati 


and  ( 



may  I 



iday,  January  15,  1928 

Get  Them  In 

ERE'S  one  for  you,  Mr.  Live 

*•  Wire  Showman.     Get  your- 

f     a     Brunswick     Panatrope, 

ectrola,  Sonora,  Columbia,  or 

iy     other     up-to-date     talking 

ichine   that   carries    true   tone 

d   produces  volume.     If  your 

luse    is    in    a    small    town    set 

e    up    so    that   your    music    is 

ojected  into  your  lobby.  Play 

lod  music.     Patrons  will  stop 

listen  and  when  they  stop  to 

,ten   they   will   naturally   read 

lur   lobby   displays. 

Did   you   ever   stop   to   figure 

It  how  much  time  you  spend 

getting  ready  a  good  looking, 

owmanship  lobby  but  Avith  no' 

ling  value  except  those  who 

e  standing  in  line  waiting  to 

t  into  your  house?  Why  not 

art  your  selling  by  first  getting 

em    to    stop   in   front   of  your 

eater.     Music  will  do  it. 

Possibly  you  can  work  a  tie- 

)  with  a  local  talking  machine 

;aler  who  will  loan  you  a  ma- 

line  if  you  gave  him  credit  in 

)ur  program.     It's  a  good  idea 

get  one  and  use  it. 


Meeting  modern  theatre 
needs  is  no  "handy  man"  task. 
Science  has  introduced  new 
technique,  new  materials,  new 
methods.  Only  men  trained 
and  experienced  in  their  par- 
ticular fields  can  meet  the  de- 
mand   for    specialized    service. 

Even  a  group  of  such  men 
needs  special  equipment.  Men 
and  equipment  in  turn  need  the 
skilled  organization  and  direc- 
tion that  can  quickly  and  eco- 
nomically distribute  the  bene- 
fits  of   such    combination. 

From  four  bare  walls  to 
opening  announcement  —  all 
may  be  handled  on  our  Single 
Complete  Contract  Plan.  Or, 
as  needed,  repair  service  and 
small  parts. 

National  Theatre  Supply  Co. 

General  Offices 

624    So.    Michigan   Avenue, 

Chicago,  111. 

Offices  in  All  Principal  Cities 



How  to  Do  It 

Mr.  Manager:  How  would 
you  run  the  theater  in  your 
charge  providing  the  house 
was  your  own?  What  show- 
manship angles  would  you  tiy 
out  if  you  were  in  complete 

Those  are  some  of  the  ques- 
tions that  Fred  Cubberly,  v/ho 
has  jurisdiction  over  all  Fin- 
kelstein  &  Ruben  houses  out- 
side the  Twin  Cities,  is  asking 
his  managers.  Theoretically, 
Cubberly  points  out,  managers 
are  supposed  to  operate  their 
theaters  as  if  they  were  their 
own.  But,  to  again  quote  Cub- 
berly, managers  sometimes  for- 
get this  but  they  shouldn't. 


Van  Norman  Managing  for  Fisher 

Milwaukee — E.  W.  Van  Norman 
has  been  named  manager  of  the  new 
National,  South  Side  house  under 
direction  of  George  Fisher.  The  the- 
ater is  of  Italian  design  and  is  ex- 
pected to  stage  its  opening  about 
Jan.  15.  Van  Norman  was  formerly 
president  of  the  Wisconsin  exhibitor 
unit  and  also  operated  the  Parkway, 

Remodel    Springfield    Theater 

Springfield,  Mass.  —  Albert  W. 
Anders  is  entirely  remodeling  the 
front  of  the  Bijou. 

Hansen  on  M-G-M  News  Staff 

Willmar,  Minn.^ — R.  V.  Hansen 
now  is  serving  as  M-G-M  News  rep- 
resentative   in    this    section. 

Fire  Damages  Dension  House 

Denison,  Tex. — Blaze  of  unknown 
origin  damaged  the  Liberty  to  the 
extent  of  $6,000.  Rebuilding  is  being 
undertaken  immediately  by  Quinnie 
Cuff,  the  owner. 

Price   Cut  Aids  at   Chicago 

Chicago — Tom  Mitchell,  manager 
of  the  Lawndale,  presentation  house 
which  inaugurated  a  ten  and  2S-cent 
scale  some  time  ago,  announces  thai 
the  new  policy  has  been  successful 
and  will  be  continued. 

The  interest  of  the  theater-going 
public  in  motion  pictures,  today,  ex- 
tends considerably  beyond  the  star, 
the  cast,  and  the  story  which  the  pic- 
ture tells.  They  have  been  educated 
to  expect  good  photography,  good 
music  and  better  projection.  Astute 
exhibitors  find  that  high  grade  pro- 
jection is  good  showmanship,  and 
some  have  used  this  as  an  effective 
advertising  feature,  and  business  get- 
ter. An  increasing  number  of  ex- 
hibitors have  come  to  realize  the 
fact  that  a  scratched,  dirty  film  seri- 
ously impairs  the  entertainment  val- 
ue of  the  picture,  and  are  insisting 
upon  receiving  better  conditioned 
film  from  the   exchanges. 

The  general  condition  of  the  aver- 
age circulating  print,  judged  from 
the  standard  of  screen  appearance  as 
well  as  by  its  ability  to  pass  with- 
out mishap  through  a  projector,  is 
undoubtedly  gradually  improving, 
but  need  for  further  improvement 
continues  to  exist. 

A  normal  amount  of  wear  and  tear  on  the 
film  is  inevitable  during  the  process  of  pro- 
jection, but  a  large  amount  of  the  damage 
which  a  film  often  incurs  is  unnecessary, 
and  is  caused  by  careless  handling  either 
during  inspection  at  the  exchange,  during 
shipment,  or  in  the  projection  room  at  the 

Loose  splices  which  separate  while  the 
film  is  being  projected,  and  thereby  cause  an 
interruption  in  the  show,  continue  to  be  one 
of  the  toughest  problems  with  which  a  pro- 
jectionist must  contend.  The  fewer  splices 
there  are  in  a  print,  the  less  probability 
there  will  be  for  mishaps  of  this  nature. 
Any  planning  which  will  result  in  the  num- 
ber of  splices  being  kept  at  the  very  mini- 
mum   is    desirable    and    very    important. 

The  recent  circulation  of  a  considerable 
amount  of  buckled  film,  which  results  in  an 
oscillating  in-and-out-of-focus  effect  in  the 
picture  when  the  film  is  projected,  is  giving 
widespread  trouble.  Various  causes  have 
been  ascribed  as  being  responsible  for  this 
condition,  and  attempts  are  undoubtedly  be- 
ing made  to  abate  the  trouble.  It  seems  to 
be  a  rather  complex  problem,  and  must  re- 
ceive the  cooperative  efforts  of  technical  work- 
ers in  several  difffTrefit  fields  of  the  indus- 
try if  it  is  to  be  quickly  and  effectively  remed- 
ied. That  the  trouble  be  remedied  as  soon 
as    possible    is    imperative. 

Two  for  Chicago  Theaters  Co. 

Chicago — Eauie  :3i.verman  has  tak- 
en over  the  Pickford  and  Vendome 
for  Chicago  Theaters  Co. 

Fire  At  Walters,  Okla. 

Walters,  Okla. — The  Wollam  wa.s 
badly  damaged  by  fire  during  a  per- 
formance, but  the  audience  left  quiet- 
ly without  any  one  being  hurt. 

New  Bogalusa  House 

Bogalusa,  La. — Pine  Tree  Amuse- 
tuent  Co.,  of  which  P.  H.  Tessier  is 
president,  plans  to  erect  a  new  the- 

Short  Subjects 

(.Continued    on    Page    7) 

starts  out  to  be  tough.  The  man- 
ner in  which  he  does  it  develops  a 
fine  collection  of  laughs.  It's  all 
good  burlesque  on  the  mountain 
dramas.     Charles  Lamont  directed. 

Buys   Lebanon,   Mo.   House 

Lebanon,  Mo.— L.  L.  Lewis  has 
purchased  the  Lyric  from  C.  H. 

Pathe  Review  No.  1 

Better  Than  Usual 
Type  of  production....!  reel  novelty 
Subjects  in  this  issue  are:  "A 
Family  Tree,"  closeups  of  the  pine 
tree;  "Interesting  People  the  Editor 
Meets,"  intimately  showing  Fontaine 
Fox,  cartoonist,  "The  Land  of  the 
Firewalkers,"  home  life  of  the  Fiji 
Islanders.  This  is  the  most  interest- 
ing number  of  the  Review  in  some 
weeks,  with  "Interesting  People  the 
Editor  Meets"  as  a  splendid  addition. 

"Mistakes    Will    Happen" 


Weak-Minded   Humor 

Type  of  production 1  reel  comedy 

Harold,  reporter  of  the  San  Cen- 
ter Clarion,  fakes  a  news  story  and 
then  learns  that  he  must  prove  it  or 
lose  his  job.  He  masquerades  as  the 
tramp  of  his  fictitious  yarn  in  order 
to  substantiate  his  story  and  finally 
ends  up  after  much  hectic  excite- 
ment bv  aiding  in  the  capture  of  the 
bad  man.  This  picture,  featuring 
Bennie  Hall  and  directed  by  Doran 
Cox,   is   below   ordinary. 

"Just   Kidding" 
Rare  Bit — Pathe 

A  Baby  Grows  Older 
Type  of  production....!  reel  novelty 
Beth  Brown  has  taken  a  flock  of 
stock  shots  and  compiled  them  into 
a  fairly  entertaining  reel  recording  a 
child's  life,  from  birth  in  a  large  hos- 
pital to  swimmin'  hole  days.  She 
has  written  her  titles  in  baby  lan- 
guage, to  a  certain  degree,  and  has 
done  an  excellent  job. 

Pathe  Review  No.  4 

Another  Good  Number 
Type  of  production.  .  .  .1  reel  novelty 
Topics  in  this  issue  are:  "On  the 
Trail  of  the  Lonesome  Pine,"  shots 
of  the  Blue  Ridge  Mounhiins;  "Yes, 
Sir,  That's  My  Baby,"  in  which  a  cat 
mothers  a  family  of  skunks,  and  "The 
Land  of  the  Firewalkers,"  the  final 
number  of  this  series  in  connection 
with  the  Fiji  Islanders.  An  excell- 
ent number. 

"A  Whirl  of  Activity"— Hodge  Podge 

Fast  Moving  Scenic 

Type  of  production 1  reel  novelty 

The  picture  starts  out  with  the  idea 
of  featuring  action  shots,  and  it  suc- 
ceeds handsomely.  A  variety  of 
scenes  are  shown,  such  as  a  racing 
crew,  Chinese  whirling  mice,  surf 
riding  in  Hawaii,  negroes  loading 
logs  in  record  time,  a  fireworks  dis- 
play and  a  dizzy  ride  on  the  rail- 
road around  curves  and  along  high 
canyons.  All  the  scenics  are  inter- 
spersed with  appropriate  and  orig- 
inal art  work,  some  of  it  cleverly  ani- 

"Busy  Bodies" 
Grantland    Rice — Pathe 
Nothing   Original 
Type  of  production.  .  .  .1  reel  novelty 
Body     building,     through     various 
types   of   athletics,    is    the    subject   of 
this    Grantland   Rice    Sportlight,   pro- 
duced   by    John    L.    Hawkinson.      It 
contains    nothing    startlingly    original 
and   needs   cutting.     The    film   shows 
showing,     handball,     basketball     and 
other  sports. 

Character  Studies — Carter  De  Haven 


Screen  Impersonations 

Type  of  production.  ...  1  reel  novelty 

Carter    De    Haven    pulls   a    novelty 

with    a    few    make-up   impressions    of 

several  popular  screen  players.  Among 

them    are    Buster      Keaton,      Harold 

Lloyd,    Roscoe     Arbuckle,     Rudolph 

Valentino,       Doug       Fairbanks       and 

Jackie   Coogan.     The   one   of   Harold 

Lloyd  is  best.     But  all  are  well  done, 

and    the    act    is    a    novelty    that    will 

prove  a  welcome  diversion. 

0/^1  LY    Sunday,  January  15,  1928 


Drafting  Free -Lance  Writer  Pact 

Chandler  Sprague  Now  at  Fox  as  Editor-in-Chief — Next  Barrymore  Film  to  be  Directed 
by  Lubitsch— Heart  Attack  Fatal  to  Charles  T.  Horan — Alberta  Vaughn  in  Hawaiian  Film 




Agreement  Next  Step  Sought 
in  Academy  Studio  Program 

Uniform  contract  for  free-lance 
writers  is  being  drafted  by  a  com- 
mittee for  presentation  to  the  Acad- 
emy of  M.  P.  Arts  and  Sciences. 
This  contract  is  to  be  the  next  step 
taken  by  the  Academy  in  its  cam- 
paign to  secure  standard  forms  of 
agreement  for  all  studio  workers.  On 
Jan.  1,  the  uniform  contract  for 
free-lance    players    became    effective. 

Failure  of  some  producers  to  pay 
for  scenarios  which  they  deem  un- 
satisfactory, and  refusal  to  accept 
scenarios  when  changing  production 
policies,  are  principal  grievances  of 
the  writers  which  the  contract  will 
.seek  to   eliminate. 

Waldemar  Young  and  Alfred  Cohn 
are  representing  writers  on  the  com- 
mittee, while  B.  P.  Schulberg  and  M. 
C.  Levee  are  representing  producers. 
Reginald  Barker,  director,  is  the  fifth 

Griffith  Leaves  for  N.  Y. 

D.  W.  Griffith  left  Friday  for  New 
York  for  opening  Jan.  24  at  the  Lib- 
erty of  his  new  picture,  "The  Crim- 
son Flower,*'  filmed  under  title  of 
"Drums  of  Love." 

V^audeville  Tour  for  Priscilla  Dean 

Priscilla    Dean    has    left    for    New 
York  to   start   a  vaudeville   tour. 

Charles  T.  Horan  Dies 
Following  Heart  Attack 

Funeral  services  will  be  held  in 
New  York  for  Charles  T.  Horan, 
scenarist  and  director,  who  died  fol- 
lowing  a   heart   attack. 

Sprague  at  Fox 

Chandler  Sprague  now  is  at 
the  Fox  studios  where  he  re- 
cently was  named  editor-in- 

Going  Abroad 

Janet  Gaynor,  who  recently 
signed  a  five-year  contract  with 
Fox,  will  leave  for  Europe 
upon  completion  of  "The  4 
Devils,"  F.  W.  Murnau  picture, 
to  work  in  exteriors  for  "Blos- 
som Time,"  with  Frank  Borz- 
age  directing.  "The  4  Devils" 
went  into  production  Friday. 


Group  insurance  has  been  secured 
for  the  1,500  workers  of  the  Para- 
mount studio. 

The  insurance,  secured  through 
the  efforts  of  the  Paramount  Studio 
Club,  covers  death,  sickness,  and  ac- 
cident and  the  small  cost  to  the  in- 
dividual is  deducted  from  the  weekly 
paycheck.  Members  of  the  club  pay 
only  a  portion  of  the  premium,  the 
club  taking  care  of  the  balance. 

The  insurance  is  wholly  apart  from 
that  carried  by  the  company  under 
the  California  employer's  liability 
law.  Workers  incapacitated  by  acci- 
dent or  sickness  will  receive  from  $20 
to  $40  weekly  and  in  case  of  death 
from  $2,500  to  $5,000  is  paid,  de- 
pending upon  the  amount  of  the 
premium   paid. 


Professional  Motion  Picture   Camera 

Only  SISO. 


6y^x6}4x7J4  inches  with- 
out magazine.  Weight,  16 
pounds.  Material,  alumi- 
num alloy,  finished  in  dur- 
able black  enamel.  Lens, 
finest  anastigmat  /S  or /3.5. 
Capacity,  200  feet.  Hand 
some  black  vulcanized  fibre 
carrying  case. 
Costs  less  than  a  high-grade  amateur  camera. 
Pictures  can  be  shown  in  any  theatre  or  movie. 
All  metal  construction  handsomely  finished, 
lightweight  and  portable.  Complete  with  car- 
rying case. 

Write    for    Free    Catalog    and    full    particulars 

New  York  Institute  of  Photography 

Dept.    43.  14    W.    33rd    St.,    New    York 

Hoyt  Busy  at  "U" 

Harry  O.  Hoyt  who  recently  com- 
pleted "Good  Morning,  Judge,'' 
Reginald  Denny  script,  is  working  on 
"Body  Punch,"  scheduled  as  Leigh 
Jason's  (Leigh  Jacobson)  first  effort 
as  a  Universal  director.  "Good 
Morning,  Judge,"  formerly  was  titled 
"Be  Yourself."  In  the  cast  are 
Dorothy  Gulliver  Otis  Harlan  and 
William  Davidson. 

Complete  Buster  Brown  Film 

Stern  Eros,  have  completed  "Bust- 
er's Whippet  Race,"  a  new  Bustei 
Brown  comedy  which  Francis  Corby 
directed  with  Arthur  Trimble,  Dor- 
een  Turner  and  Jerry,  the  dog  who 
plays  Tige.  It  is  scheduled  for  late 
Spring  release  through  Universal. 

Added  to  "U"  Cast 

Hugh  Trevor  has  been  cast  in  Uni- 
versal's    "Cream    of    the    Earth." 

Crosland    Returning    to    Coast 

Alan  Crosland,  who  has  been  in 
New  York  considering  several  Eu- 
ropean offers,  is  expected  to  return 
this  week. 

Lasky  and  Wanger  Leaving 

Jesse  L.  Lasky  and  Walter  Wang- 
er   leave    Saturday    for    New    York. ' 
Wanger  is  planning  a  trip  to  Europe. 

Guy    Oliver    in    "Abie"    Cast 

Guy  Oliver  has  been  added  to  cast 
of  Anne  Nichols'  "Abie's  Irish  Rose," 
nearing  completion  at  Paramount 
under  direction  of  Victor  Fleming. 
Charles  Rogers  and  Nancy  Carroll  are 
featured  in  a  cast  including  Bernard 
Gorcey,  Jean  Hersholt  and  Ida 

"Michigan   Kid"   Starting    Monday 

Production  starts  Monday  on  "The 
Michigan  Kid,"  which  is  to  co-star 
Renee  Adoree  and  Conrad  Nagel  for 
Universal.  J.  Grubb  Alexander  wrote 
the  adaptation  and  Peter  Milne  the 
continuity  of  this  Rex  Beach  story. 
Irvin  Willat  will   direct. 

Hall    Opposite    Bebe    Daniels 

James  Hall  will  appear  opposite 
Bebe  Daniels  in  "Hold  Everything," 
which  Clarence   Badger  will  direct. 

ROY     DEL    RUTH 




"IF  I  WERE   SINGLE"  — Featuring   May   McAvoy,   Conrad    Nagel, 

Andre  Beranger— Myrna  Loy. 

"POWDER  MY  BACK"-with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 



le  to 
i  iw 
tily  li 


Ernest  Lubitsch  is  to  direct  Joh 
Barrymore's  next  picture,  "The  La! 
of  Mrs.  Cheyney."  Camilla  Hor 
probably   will    be    feminine    lead. 

3  Added  to  Beery-Hatton  Cast 
Jack  Canzhorn,  Burton  Rupp  an 
Ethan  Laidlaw  have  been  added  t 
the  cast  of  "Partners  in  Crime. 
Paramount's  drama,  co-featurin 
Wallace  Beery  and  Raymond  Hai 
ton.  Mary  Brian  plays  the  feminin 
lead.  The  supporting  cast  include 
Jack  Luden  and  William  Powel 
Frank    Strayer    is    the    director. 



in  Hi 


Directors  Assigned 

Lefty  Hough  and  Eddie  O'Fearn 
are  to  direct  "Wild  West  Romance, 
starring  Rex  King,  new  Fox  cow 
boy  star. 


I  Ill's 




TO  PUN  IN  1928'' 


The  Life  of  Los  Angeles 
Centers  at  the 

Cocoanut  Grove 












Special  Nights  Tues.  and  Sat. 
College  Night  Every  Friday 


nday,  January  15,  1928 




A  Little  from  "Lots" 



kNE  of  Hollywood's  most  vivid 
'  personalities  is  Lena  Malena. 
le  is  from  Bucharest,  Roumania, 
d  her  father  is  a  dancer.  She 
me  to  this  country  as  a  dancer 
d  appeared  in  vaudeville.  She  re- 
fitly  finished  an  important  role  in 
pport  of  John  Barrymore  in  "The 

*  *         * 

Our  Passing  Show:  Jetta 
Goudal  watching  "Captain" 
Sig  Schlager  and  "Adjutant" 
Li  Marion  Schlager  playing  ten- 
j|  nis  on  the  Ambassador 
courts;  Elmer  Clifton  and 
Henrik  Sartov,  with  their 
berets,  entering  the  Metro- 
politan studio. 

*  ♦         * 

"Bill"  Cody  is  said  to  have 
made  many  innovations  in 
westerns.  He  does  not  believe 
in  using  firearms  in  his  pic- 
tures. In  one  of  his  recent 
releases  for  Pathe  he  used  a 

*  *         * 

More  Passiyig  Show:  Rudolph 
childkraut  and  cigar  resting  in 
itomobile  in  front  of  the  De  Mille 
iidio;  Elmer  Clifton  tnotoring  on 
^ilshire  Blvd.;  John  W.  Boyle, 
imeraman,  taking  a  sun-bath  dur- 
.g  his  lunch  hour;  Elliott  Clawson 
■  id  Schuyler  Gray  in  a  confab. 

*  *         * 

Neil  McCarthy  has  developed  into 
sensational  polo  player.  Hal  Roach 
so  is  a  favorite  in  tournaments,  as 

Jack  Holt. 

*  *        * 

There  is  a  star  who  rides  a  tri- 
t'cle  between  scenes  at  his  studio. 
/e  refer  to  "Big  Boy,"  the  young- 
er who  is  on  the  Educational  pro- 
ram.  The  baby  started  in  pictures 
hen  three  weeks  old  and  was  placed 
nder  contract  when  he  reached  the 
ripe  old  age"  of   11   months. 

*  *         * 

More  Passing  Show:  Har- 
old Lloyd  reading  an  evening 
newspaper;  Douglas  MacLean 
motoring  to  the  De  Mille  stu- 
dio; Gilbert  Pratt  visiting  the 

Educational   studio. 

*  *        >if 

Jetta  Goudal  is  known  to  her  p.  a. 
ig  Schlager,  as  "General,"  while 
le    describes    Sig   as    "Captain"    and 

Irs.  Schlager  as  "Adjutant." 

*  *        * 

E.  V.  Durling  should  be 
added  to  the  list  of  former 
sport  writers  who  are  now  in 
picture  work.  Durling,  who 
worked  on  New  York  newspa- 
pers, is  writing  titles  for  the 
Darmour  comedies. 


A.  S.  C. 
Cinem  atographer 

220   W.   42nd   Street 


Wadsworth     5650,     Wisconsin    0610 

New   York   City 

More  Passing  Show:  Dan 
Thomas,  Henry  Hathaway, 
Harry  Fried  and  Sidney  Buch- 
man  visiting  the  Mission  Inn 
at  Riverside  Sunday;  Schuy- 
ler Gray  and  George  Dur- 
yea,  whom  he  started  in 
pictures  in  the  East,  holding 
a  re-union  at  the  De  Mille 
studio;  Carl  Laemmle  and 
Sigmund  Moos  dining  in  Hol- 

*  *         ♦ 

The  location  managers  held  their 
bi-monthly  entertainment  at  the  Ed- 
ucational studio  Monday  night.  Sev- 
eral Educational  stars  appeared, 
while  other  studios  also  contributed 

*  *         * 

Lupino  Lane  and  George  Davis 
are  among  the  former  revue  and 
vaudeville    favorites    now    busy    at 

the  Educational  studio. 

*  *         * 

Ben  Hershfield,  the  casting  agent, 
is  a  busy  figure  in  Hollywood.  By 
the  way.  his  holiday  card,  showing 
his  "office  force,"  is  still  causing 

*  ♦         * 

Ethel  Jackson  is  a  new  face  at 
the  studios.  However,  she  is  active 
and  has  been  given  much  work. 

*  *        * 

Although  Joseph  Burke,  character 
man,  has  been  here  only  a  few  days, 
he  went  "native"  quick.  He  lost  no 
time  in  hobnobbing  with  the  crowds 
at  the  Hollywood  Legion  club.  Joe 
is  one  of  the  best  character  actors  in 
the  profession  and  is  expected  to  be 
assigned  important   roles. 

*  *         + 

More  Passing  Show:  Pola 
Negri  hurrying  from  the  of- 
fice of  a  scerutrio  writer  to 
the  director's  building  to  talk 
pictures  with  Rowland  V. 
Lee;  Esther  Ralston  watch- 
ing "Underworld"  to  get  in 
the  atmosphere  for  her  new 
picture,  a  mystery  m,elo- 
drama;  Emil  Jannings  test- 
ing and  discarding  different 
effects  of  makeup. 

*  *         * 

Jean  Hersholt  has  never  been  in 
New  York.  He  came  to  the  United 
States  by  way  of  Canada,  landed  in 
Montreal  and  went  to  San  Francisco 
via  Saulte  Sainte  Maria.  That  was 
13  years  ago,  when  he  was  sent  by 
the  Danish  government  to  stage  the 
national  play  at  the  Panama  Pacific- 
International  Exposition  at  San 

*  *         * 

B.  Rogers,  father  of  Charles 
Rogers,  a  Paramount  favorite, 
has  been  visiting  the  Coast  as 
the  guest  of  his  son.  The  elder 
Rogers  is  a  newspaper  pub- 
lisher at  Olanthe,  Kan.,  and  is 
on  his  first  vacation  in  18  years. 

*  *         * 

Gary  Cooper  came  to  Los  An- 
geles as  a  cartoonist,  but  dropped 
sketching  in  favor  of  acting.  He  has 
"drawn"  many  good  parts. 


"The  Big  Parade" 

Men  wearing  painter's  white  smock 
were  used  on  a  special  stunt.  On 
their  backs  was  lettered  the  follow- 
ing: "At  Last  It  Is  Here."  Fifteen 
store  windows  were  arranged  for  and 
special  water  color  scenic  effects 
were  placed  on  each  window.  The 
entire  front  was  done  in  water  color 
scenic  effect.  All  mirrors  in  lobby 
and  all  glass  doors  also  were  painted. 
Soda  fountains  were  treated  with 
special  designs. — J.  D.  Burke,  Crystal, 
Okema,    Okla. 

"Garden  of  Allah" 

Each  night  during  showing  and  for 
several  days  in  advance,  a  girl, 
dressed  in  a  costume  similar  to  the 
ones  used  by  the  dancers  in  the  pic- 
ture, danced  in  front  of  a  window  on 
the  second  story  of  theater  building. 
A  white  muslin  sheet  was  stretched 
across  this  window  with  a  spotlight 
projecting  strong  rays  of  light  in 
back  of  girl.  When  the  girl  appeared 
at  the  window  (between  the  muslin 
sheet  and  the  spotlight)  it  made  a  sil- 
houette effect  when  viewed  from 
street.  All  around  the  borders  of  the 
win.dow  were  painted  words  giving 
title  of  picture. — Marsline  K.  Moore, 
Capitol,    Oklahoma    City,    Okla. 

"Get  Your  Man" 

A  cut  out  was  made  of  Clara  Bow 
in  window  display,  arranged  so  that 
her  arm  was  raised  and  holding  a 
lasso,  which  was  kept  revolving  by  a 
small  motor.  Background  consisted 
of  a  row  of  multi-colored  houses, 
overshadowed  by  a  futuristic  highly- 
colored  sky.  Cut  outs  of  men  run- 
ning in  all  directions  were  placed  in 
foreground  of  the  house  display. 
Three  of  the  men  were  shown  roped 
in  with  Clara  holding  them  by  minia- 
ture ropes,  and  one  man  was  de- 
picted in  the  act  of  climbing  a  tele- 
graph pole. — Benjamin  W.  Newman, 
Lincoln   Square,   N.   Y.   City. 

Wesco's  Nifty  Campaign 
To  Tout  Comedy  Shorts 

New  impetus  has  been  given  to 
the  popularity  of  the  short  subject 
hrough  the  extensive  campaign  in- 
augurated at  the  Metropolitan  in  Los 
Angeles  by  Wesco  in  exploiting  the 
series  of  Hal  Roach  comedies  star- 
ring Stan  Laurel  and  Oliver  Hardy. 
Theater  owners  and  exhibitors  who 
are  looking  for  something  to  offset 
the  cost  of  stage  presentations  would 
do  well  to  study  the  box  office  pos- 
sibilities of  this  unusual  campaign. 
Additional  newspaper  space  was  used; 
special  24-sheets  were  used  for  bill- 
boards, some  of  them  illuminated; 
generous  space  in  house  organs;  spe- 
cial cards  and  photo  enlargements 
in  lobby;  names  of  stars  in  lights  on 
marquee;  institution  of  a  special  ra- 
dio hour,  and  innumerable  tie-ups  in- 
cluding bus  line,  fight  clubs  clubs, 
auto  dealers  and  a  variety  of  local 

Quantities  of  material  used  on  the 
various  stunts  make  this  campaign 
one  of  the  most  outstanding  ever  put 
over  for  a  short  subject.  On  bill- 
boards, over  100  special  28-sheets 
stands  were  used.  Twenty-five  spe- 
cial advance  trailers  were  made  for 
Wesco  houses  with  highlights  from 
"The  Battle  of  the  Century,"  the 
first  of  the  series.  Cards  were  placed 
in  85  different  stations  of  the  Motor 
Transit  Stages.  Thousands  of  dod- 
gers distributed  at  fight  club  meets. 
Approximately  30,000  heralds  were 
distributed  through  groceries  and 
lunch  rooms.  All  this  was  topped 
off  with  a  special  matinee  tying  up 
with  the  Los  Angeles  Pie  Co.,  which 
furnished  2,000  individual  pies  for 
distribution    to    the    audience. 

"The  Gorilla" 
(First  Nat'l) 
Late  at  night,  before  opening,  mark- 
ers were  stuck  in  the  ground  at  street 
intersections  (that  space  between 
the  sidewalks  and  the  curb),  along 
the  main  residential  streets  and 
around  school  buildings.  Copy  on 
markers  read,  "The  Gorilla  Is  Here 
At  The  Tivoli."  An  imprint  of  a 
Gorilla's  hand  was  used  on  the  mark- 
ers for  attention  value. — E.  R.  Rogers, 
tivoli,    Chattanooga. 

"The   Lone   Eagle" 

Tied  up  with  Lindbergh's  flight 
to  Mexico.  Newspaper  ads  embody- 
ing the  wing  of  a  plane  with  copy 
reading  "winging  his  way  to  Santa 
Ana — The  Lone  Eagle  arrives  Tues- 
day" were  run  six  days  in  advance, 
with  follow  up  leading  to  the  smash 
ad  day  of  the  opening. — Yost's  Broad- 
way, Santa  Ana,  Cal. 

"Patent  Leather  Kid" 
(First  Nat'l) 
Matinee  was  given  as  a  courtesy 
performance  to  Boy  Scouts  and  news- 
boys of  the  city,  who  paraded  through 
principal  streets  carrying  banners. 
The  city  was  billed  like  a  circus. — 
John   McCarren,   Globe,  Atlantic  City. 

"She's  A   Sheik" 

Awnings  hanging  over  the  marquee 
were  so  arranged  that  it  gave  the  ap- 
pearance of  a  large  tent  while  a  cut- 
out of  Daniels  from  the  24-sheet  was 
placed  in  top  center.  Awnings  over 
the  box  office  represented  a  small 
tent  while  cheese  cloth  between  the 
small  tent  and  large  tent  was  strung 
across  the  entire  length  of  marquee. 
The  lobby  contained  a  generous  sup- 
ply of  palms  and  a  cut-out  figure  of 
Bebe  Daniels  from  the  three-sheet. 
The  Daniels'  cut-out  was  dressed  in 
n  real  shiek  cape  and  turban. — -Milton 
H.   Kress,   Grand,   Columbus,  Ga. 

"The  Unknown" 

Furniture  company  had  a  window 
display  of  a  suite  of  fine  bedroom 
furniture,  with  special  handlettercd 
cards  reading  "  'The  Unknown'  will 
buy  this  beautiful  set  of  furniture 
for  his  girl."  Woman's  furnishing 
stoi-e  gave  a  window  on  apparel. 
Cards  placed  in  the  window  read  as 
follows:  "The  star  of  'The  Unknown' 
wears  the  finest  of  lingerie — Joan 
Crawford,  star  of  'The  Unknown,' 
endorses  our  ladies'  furnishings." — 
Adelphos,  Ardmore,  Okla. 





Sunday,  January  15,  19 

Week's  Headlines 


Development  of  television  under  way  by 
General  Electric,  which  recently  gave  a 
demonstration  of   radio  pictures. 

Will  H.  Hays  leaves  for  Coast  on  semi- 
annual   trip. 

Skouras  Bros,  reported  disposing  of  some 
neighborhood   houses  as   step   in   Wesco  deal. 

Roscoe  (Fatty)  Arbuckle  plans  return  to 
screen  about   May   IS. 

Tests  to  determine  superiority  of  equipment 
product  to  teature  National  Theater  Supply 
meeting    at    Chicago. 

Legislation  sought  in  Germany  to  bar  for- 
eign interests  from  acquiring  control  of  the- 


Educational  closes  deal  with  Vocafilm  for 
talking  film   device. 

Northwest  exhibitor  unit  expected  to  endorse 
Brookhart    bill    at    meeting. 

Federal  Trade  Commission  planning  early  ac- 
tion   in    Paramount    case. 

Fox  invasion  of  Middle  West  and  North- 
west  is   seen    as    thorn   to   other    big   theater 



Dept.     of     Justice     officials     admit     probe     of 

Keith-Albee    merger    is    under    way. 
Consolidated     Film     Industries     offering     300,- 

000  shares  of  $2  preferred  stock  on  market. 
Bill    introduced    in    House    carrying    penalties 

for  unauthorized  filming  of  copyright  works. 
Harold    B.    Franklin    states    Wesco    not    to    be 

party    of    any    merger. 
Jersey  legislature  opens  with   repeal  of   "blue" 

laws    slated    for   early   consideration. 


Experiments    in   television   being   conducted    by 

l>ractically     every     company     interested     in 

talking    pictures. 
Herriott     Commission     in      France     meets     to 

consider    quota    proposals. 
National    Theater    Supply    Co.    claims    saving 

to    exhibitors    in    equipment    buying   of    over 

$300,000    first    eight    months    of    operation. 
Two    new    first    run    houses    scheduled    for    St. 

First     National     associates     declared     to     have 

bought     control     of     German      Emelka     and 



T.O.C.C.  of  New  York  calls  rally  Jan.  26, 
on    Brookhart    bill    campaign. 

Trade  paper  advertising  to  be  discussed  at 
closed    meeting    of    A.M. P. A.    next    week. 

Max  Shoolman,  head  of  syndicate  buying 
Poll  houses,  says  deal  will  be  completed 
this   month 

E.  A.  (Eddie)  Eschmann  appointed  gen- 
eral   sales    manager   of    Columbia. 

Sam  Sax  plans  30  pictures  next  year  for 


Will  H.  Hays  not  quitting  as  head  of  pro- 
ducer-distributor   association    states   Jesse    L. 

R.  F.  Woodhull  favors  Brookhart  bill  if  Fed- 
eral control  is  obviated;  Ohio  exhibitors 
vote  to   support   measure. 

New   salary    cut    move    seen   at    Coast. 

"I  f  you're  not 
taking  part  in  the 
activities  of  your  Ki- 
wanis  and  Rotary 
Clubs,  get  hep  t  o 
yourself.  You're  sup- 
posed to  be  an  im- 
portant factor  in  the 
life  of  your  commu- 
nity. Don't  be  'Just 
the  guy  vir  h  o  runs 
the  theater.'  Get  into 
the  swim." 


With  about  15  students  enrolkd, 
the  winter  term  of  the  1928  session 
of  the  M.  P.  Theater  Managers  In- 
stitute, Inc.,  opens  Monday  at  135 
West  44th  St.,  New  York  City. 
Starting  dates  of  the  other  terms 
are  as  follows:  spring,  April  16; 
summer,   July  9;   fall,   Oct.    1. 

Under  the  subject  of  producti  in  and  dis- 
tribution, the  topics  are:  historical  back- 
grounds, making  of  pictures,  film  tKrh.inges, 
buying,  classification  of  pictures,  booking, 
releases,  contract  between  exchange  and  the- 
ater, arbitration,  exhibition,  protjrain  build- 
ing, schedules,  theater  bookkeeping,  unions, 
laws  of  the  theater;  theater  finance,  the  use 
and  abuse  of  tickets  and  passes,  theater  in- 
surance, good-will  building,  sources  cf  in- 
formation; theater  staff  and  service — staff  or- 
ganization, staff  training,  general  .service,  se- 
lection and  duties  of  assistant  manager,  head 
usher,  usehrs,  cashier,  doorman,  tootmaii.  etc., 
service    meetings,    fire   drills   and    maintcn;ince. 

Theater  Advertising  Principles  —  .Selling 
forces  and  points,  elements  ot  theater  adver- 
tising, national  and  local  advertising,  press- 
books,  catchlines.  body-maiter,  illustraiions, 
theater  names,  picture  titles  an  dstar  i.;  mes, 
directors  and  technical  staff,  music  adveicis- 
ing,  shorts  and  units,  schednU's,  prices,  suc- 
cess advertising,  slogans,  dating,  summer  ad- 
vertising,   coming    attractions,    ca.nipaigns. 

Typography,  Layouts,  Photo  £uf;ravi.ig — 
Classes  of  type,  type  ni'^asureinent,  display 
type,  body  type,  rules  ;ind  liorderi,  tvpe 
faces  and  examples,  steps  in  making  a  layout, 
arranging  copy  for  a  layout,  specifying  styles 
and  sizes  of  types,  dealing  with  the  pnnier, 
making  changes  and  corrections,  proitniorks, 
line  engravings,  half  i.mis,  reverses,  Ben 
Day,  combination  cuts,  elcctrot.'pes,  stereo- 
types,   mats. 

Newspaper  Display  A.lvertrsin.i; — Display, 
legibility  of  type,  purposes  of  display,  bor- 
ders, headings,  body-matter,  ei.iphasjs,  'heater 
name  locations,  panels,  cooperative  pages, 

Programs  and  House  Organs — Programs,  il- 
lustiations,  covers,  paper,  margins,  lioiders, 
body-matter,  headings,  house  organ  layouts 
and  other  advertising  niediuins;  outdoor  ad 
vertising — lithographs  and  posters,  locations, 
campaigns,  painted  boards,  illuminated  boards; 
lobby  displays — lobby  design,  stills,  photos, 
banners,  frames,  stands,  cutouts,  artist  work, 
lides,  rotos,  heralds,  winJiw  lards,  ncvelti-'S, 

Exploitation — Lobby  exploitation,  l);iilt  in 
fronts,  marquee,  box  office,  frame-;,  lianneis, 
animated  displays,  shadow  boxes.  ^  ballyhoos, 
contests.  Theater  interior  exploitation,  .stage, 
screen,  telephone,  souvenirs,  noNelties,  spe- 
cial performances,  tie-ups,  cncperative  ideas. 
Street  exploitation,  peramb'jlrtors,  parades, 
cards,  hangers,  autos,  ihrow-aways,  trcisure 

Theater  Music — Musical  presentation  o*  pic- 
tures, musical  library,  eue  sheets,  themes, 
overtures,  musical  novelties,  pip"  organ,  typi- 
cal organ  specifications,  locations  and  main- 

Stagecraft  Fundamentals  —  Presentations, 
prologues,  stage  production  ideas  and  tips, 
holiday  presentations,  stage  setting  and  cur- 
tain combinations,  stage  lighting,  footlights, 
borders,  spot  and  flood  lamps,  the  principles 
of  colored  lighting,  also  the  psychology  and 
symbolisms  of  color,  lighting  effects  and 

Production  for  Managers — Persistence  of 
vision,  film,  moving  picture  camera,  projec- 
tors, intermittent  mechanisms,  shutters,  flick- 
er, elementary  electricity,  lenses,  condensers, 
arc  lamps,  carbons,  ordinary  arc,  reflector 
arcs,  high  intensity  arcs,  current  control, 
rheostats,  transformers,  motor-generators, 
Mazda    lamps     for    projection    screens. 

Theaters — Location  of  sites,  types,  planning 
a  theater,  sight  lines,  floor  elevations,  regula- 
tions, balconies,  exits,  courts,  seating  arrange- 
ments , aisles,  -projection  rooms,  scages,  r.iar- 
quee,s  electric  signs,  lighting,  ventilating, 
heating,     theater     tquipment. 

Classes  will  be  in  session  from 
9:30  to  12:30  o'clock  and  1:30  to 
4:30  o'clock  every  day,  except  Sat- 
urday and  Sunday.  Evening  classes 
will  be  conducted  Monday,  Wednes- 
day and  Friday  from  7:30  to  10-30 

And  That's  That 


A  REFORMER,  according  to  one 
definition,  is  a  person  who  sails 
around  in  sewers  in  a  glass-bottomed 

If  you  see  Ray  Foster,  w.k.  cam- 
eraman, wearing  the  high  hat  these 
days,  don't  be  alarmed,  for  Ray  is 
sporting  a  new  Mitchell  camera  with 
all  the  latest  attachments  and  has 
reasons  to  feel  proud. 

Miss  Rose  Swerdlin,  of  Fox's  At- 
lanta exchange,  was  married  Christ- 
mas day  to  Perry  Ginsberg,  of  At- 

A  lesson  in  modesty  in  considering 
film  offers  is  that  of  Col.  Lindberg 
in  Paris,  when  he  was  offered  $800,- 
000  to  appear  in  pictures  and  on  the 
stage.  "What  could  I  do  to  earn 
S800,000  that  way?  What  would  be 
the  result  and  how  would  it  help 
flying  or  my  career"  the  Lone  Eagle 
wanted  to  know. 

Some  young  people  go  to  college. 
Others  just  talk  loud  in  the  theater, 
dress  queer  and  let  it  go  at  that. — 
Palace   Review    {Ham,ilton,   0.) 

The  trouble  in  the  past  has  been 
that  most  of  the  so-called  "open" 
minds   were   merely  vacant. 

A  censor  is  a  man  xvho  didn't  take 
enough  castor  oil  when  he  was  a  boy. 

A  timid  girl  appreciates  the  sym- 
pathy that  makes  a  man  feel  for  her 
in   the   dark. 

Albert  Grey,  who  has  denied  the 
Lindbergh  flights  are  exploitation 
stunts  for  "Wings,"  continues  to 
reach  out  for  names  to  boost  the  air 
classic.  Capt.  Eddie  Rickenbacker, 
premier  American  ace,  is  to  be  honor 
guest  when  the  show  opens  in  De- 
troit, and  General  Pershing,  in  re- 
sponse to  an  invitation,  writes  Grey 
he  hopes  to  see  the  picture  on  his 
next  visit  to  New  York. 

Buy  Texico  Theater 

Texico,  Tex. — Civic  Theaters  Co. 
of  New  Mexico  has  bought  the  Texico 
and  extensive  improvements  are  be- 
ing made. 


New    Theaters 

Osage— R  &  M;  Parkersburg— New  ;  Wesf 
— Tip-Top. 

Changes  in   Ownership 

Belington — Grand,  sold  to  Mrs.   H.   Woodf< 
by     R.     H.     Talbott;     Elkins— The    Elki 
sold  to  Tyrie  &  Coplinger  by  H.  A.  Woe 
Lost    Creek— The    Lost    Creek,    sold    to 
W.     Pattoh;     Mt.     Clare— The    Mt.     Cla 
sold  to   G.   W.   Fatten  by   C.   E.   Curry; 
Albans— Alhpa,    sold   to   Oscar   Williams 
Ben   Smith;    Star   City — ^Star,   sold  to  J. 
Maust  by  Prete  Bros. 


Anstead — Lyric  :  Cairo — Opera  House  ;  E 
Lynne— The  East  Lynne;  Follansbee — E 
son  ;  Gassaway  —  Dixie  ;  Jodie  — -  Bryi 
Law-on — Greenwood  Amuse  Co. ;  Leewc 
The  Leewood  ;  Rosemount — ^^State  ;  Talc 
— The  Talcott;  Thurmond — Lyric;  Ti< 
— The  Tioga;  Vanwood — The  Vanwoc 
Vulcan— The  Vulcan. 

New   Theaters 

Milwaukee — Garfield  and  Zenith;  OshkosI 
Fischer's  ;  Wausau — New  Grand. 

Changes   in   Ownership 

Abbotsford — Armory,  sold  to  Crosby 
Schwierske  by  L.  R.  Bucholz ;  Boycev 
— Opera  House,  sold  to  H.  H.  Gleason 
H.  L.  Boch ;  Kenosha — Norge,  sold  to 
Kuchma  &  T.  Kachowski  by  Remo  Cor 
Manitowoc — Strand,  sold  to  Geo.  Herj 
by  Harry  Hart;  Milwaukee — Wright,  s 
to  Wm.  Baird  by  C.  Nelson ;  Nekoons 
Rialto,  sold  by  L.  R.  Bucholz  by  Lo 
Simmitt;  Neopit — Nemonimee  Mills,  s 
to  Finney  &  Allen  by  G.  C.  Hamm 
Port  Washington— Grand,  sold  to  Ch 
Theater    Co.    by    Wm.    Roob. 


Almena  —  Legion  ;  Blue  River  —  Oneit 
Gushing — Movies  ;  Grantsburg — Gem  ;  F 
deeville  —  Liberty;  Port  Wing  —  Op 

Changes   in   Ownership 

Edgerton — Rex     (formerly    L    &    A,    sold_ 
Ham    Cra*vford   by   L.    A.    Ward   and   F! 
ence  Ward   Mann. 


1108  Sixteenth  Street 
Washington,  D.  C. 

Co-operating  with  42  Govern- 
ments and  loaning  films  free 
and  speakers  throughout  the 
world  for  the  purpose  of  public 

Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 


and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS*'     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  IIL 

specify  Prints 
on  Eastman  Film 

The  commanding  position 
which  Eastman  film  occupies  to- 
day has  been  won  by  years  of 
consistently  high  quality,  backed 
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the  industry. 

To  get  the  highest  possible 
photographic  quality  on  your 
screen,  always  specify  prints  on 
Eastman  Positive. 




V  V  V 

Each  year  the  national  and  territorial  trade  papers  conduct 

polls  among  exhibitors  for  the  best  box-office  pictures  of 

the  past  12  months.     And  each  year  M-G-M  leads! 


The  box- office  returns  are  in  from  big 
cities  and  small  towns  and  every  trade- 
paper  shows  ifs  M-G-M  again! 

I  WE  thank  our  exhibitor  frie